11 simple people skills that will get you everything you wantDave Kerpen
The document appears to be a summary of a webinar hosted by Dave Kerpen on how to get what you want. Some of the key points covered in the webinar include listening first, building a consistent personal brand, using LinkedIn to meet people, always adding value, asking how you can help others, making every minute count, and letting go of what you think you need in order to get what you want. The webinar also promoted Likeable Local as a way to build a business using social media.
7 Ways to Grow Your Business During the Holiday SeasonDave Kerpen
This document outlines 7 ways for businesses to grow during the holiday season using social media. It discusses asking for engagement on social platforms to leverage word-of-mouth referrals. It also recommends listening to and responding to customers, advertising on social media, creating compelling offers, using video and live video, partnering with influencers, and automating social media activities using tools. The goal is to connect with customers and prospects where they are online during the busy holiday period and drive new leads and sales.
The document discusses 7 simple social media concepts for accountants to build a likeable business: listen to prospects and customers, tell stories without directly selling, advertise better through targeting, provide value to customers, express gratitude, be authentic, and respond promptly. It emphasizes listening to what customers are asking for, responding to positive comments, telling stories about the business and its people, inspiring customers to share stories, and using strategies like gratitude and value to create loyal customers.
7 ways to grow your business during the holiday season with Post PlannerDave Kerpen
This document outlines 7 ways for businesses to grow during the holiday season through social media. It discusses:
1) Asking for engagement on social media to leverage word-of-mouth referrals.
2) Listening to customers and responding to both positive and negative comments to build trust.
3) Advertising on social media platforms like Facebook and Instagram to increase post reach.
4) Creating compelling limited-time offers to drive traffic and leads.
5) Using video and live video to engage audiences and showcase the business.
6) Partnering with influencers who can promote offers to their followers.
7) Automating social media activities and content creation using tools to save time.
The Advanced Guide to Creating and Distributing Expert Content in an Ever Cha...Dave Kerpen
In a world of brand publishing and evolving social media, staying ahead of the curve is no easy task. By creating niche content using your company’s core expertise and distributing that content using strategic tools and techniques, you can have a lasting impression on your audience.
John Hall (CEO, Influence & Co.) and Dave Kerpen (CEO, Likeable Local) discuss how brands can position themselves for long-term success through exceptional content and distribution in, "The Advanced Guide to Creating and Distributing Expert Content in an Ever-Changing Industry."
The document outlines 7 ways for businesses to grow in 2017: 1) Listen to customers on social media, 2) Tell customers why they should follow you and what's in it for them, 3) Be authentic and show your company's personality, 4) Ask questions to engage customers in conversations, 5) Find support from peer business owners, 6) Ask existing customers for referrals, and 7) Make your company likeable so customers recommend it to others. The document was written by Dave Kerpen, CEO of Likeable Local, and encourages learning more about their social media management and marketing services.
5 Ways Your SMB Can Make More Money Using Social MediaDave Kerpen
The document outlines 5 ways to make money using social media: 1) generate referrals, 2) generate positive reviews and respond to negative ones, 3) use Facebook ads and offers to test and scale strategies, 4) create and promote your own information products, and 5) use tools and systems to automate processes and make them easier. The document was presented by Dave Kerpen, CEO of Likeable Local, and John Rampton, CEO of Due.com during a webinar on making money using social media.
How to Repurpose Content to Save Time & Maximize LeadsDave Kerpen
Could your content calendar use a little extra ... oomf? Ideas can flow like water if you have the right mindset to repurpose, reuse, and recycle your social content and promote it to the right channels.
Learn how to repurpose social content in this live webinar with Likeable Local's Dave Kerpen and HubSpot's Rebeca Corliss.
Combining Search & Social Media For Local Marketing SuccessDave Kerpen
11/12/15
Today, online visibility is essential to growing your local business. But how can you become more digitally visible? Mastering search & social media (and how they work together!) is one of the most effective ways to get your business in front of the people who matter most.
5 Social Trends & What They Mean for Your StrategyDave Kerpen
Take a dive into 5 of social media's most prevalent themes and trends, plus a few bonus predictions of what to keep your eye on in the space. You'll also see a series of actionable next steps associated with each trend to ensure your brand's social media strategy is poised to stay ahead of the curve, meet your objectives, and beat your competitors.
How to Build a $5 Million Business in 10 Simple StepsDave Kerpen
The document outlines 10 simple steps to build a $5 million business, as provided by Dave Kerpen, CEO of Likeable Local and Cofounder of Likeable Media. The steps include finding trustworthy partners, creating a focused strategy, saying no to opportunities that are off focus, finding peer support through organizations, forming an advisory board, hiring slowly and firing quickly, building a strong company culture, using social media to build your brand, asking for customer referrals, and prioritizing developing great people. The overall goal is to share Kerpen's experience in building two significant businesses over 7 years using these 10 steps.
A Local Business Bootcamp: 5 Concepts for Social SuccessLikeable Local
As a small business, your online presence is important, but have you ever thought your business lacked the special skills to really shine online? Don't worry, Likeable Local and SMT are here to help. Get your digital ducks in a row by keeping up with the latest trends to better your business with Likeable Local CEO and NYTimes Bestselling author, Dave Kerpen.
Instagram is growing rapidly, with 26 percent of adults now using the social media network. Yet, only a few brands include Instagram in their social media strategy…and even fewer use it properly.
Racking up Facebook Likes looks great, but those Likes are useless unless they drive leads and sales. So how do you turn Facebook fans into paying customers?
Facebook partner and top social media thought leader Mari Smith reveals seven proven tactics for growing a fiercely loyal customer base on Facebook.
How to Easily Discover Great Visual Content for FacebookPost Planner
This document summarizes a webinar about creating visual content for Facebook. It discusses discovering great visual content from competitor pages in one's industry, the traits of highly shareable content like being unique and branded, tools for creating images and videos, using visuals to tell one's story and attract the right fans, and tips for getting started creating viral visual content for Facebook. The webinar teaches how to design optimized images and find relevant photos within the law to engage fans on Facebook.
Is Your Content Resonating? How to Build Connections With ContentUberflip
You've been creating content for a while now, but is it really resonating with your audience?
Great marketing is all about building connections. All your marketing efforts – from content to programs – will only be effective if they manage to capture and leverage your audience's interest. This starts with a deep understanding of your audience, and must be reflected in the content you create and the environment in which your content lives.
In this presentation, Uberflip's Hana Abaza and SnapApp's Lena Prickett provide actionable tips for how to deliver a powerful experience full of content that resonates with your audience.
You’ll learn:
- How to get to know your audience and identify what will resonate with them
- How to find the data you need to continue creating and delivering resonant content
- How to organize your content and provide an engaging content experience
SEJ Summit 2017: Engaging Content Marketing For Boring Industries by Mindy We...Search Engine Journal
Presenter: Mindy Weinstein of Market Mind Shift
Description: Mindy breaks down three vital things in content marketing: how to develop interesting real-life stories, how to keep your eyes open for inspiration, and how to focus on being practical and personal. Let’s get started!
9 Pinterest Hacks to Drive Traffic, Sales and Profits Post Planner
Ready to market your business on Pinterest, but don’t know where to start? Learn how you can grow your Pinterest traffic, sales and profits.
Plus:
- How to use Pinterest to connect with your target market (and find people looking for your product or service)
- How to get your business found on Pinterest and build a loyal following
- How to create content your audience cares about (identify what you have now and how to position it for maximum Pinterest exposure)
- Steps to create a reliable stream of traffic to your website and blog. Why (and how) you must leverage other social channels to boost channel awareness
InsideSales.com President Ken Krogue, recently recognized as the second most influential social seller in the world on Forbes, has interviewed some of social selling’s greatest influencers. He has compiled these interviews and combined them with his own winning strategies for this webinar.
Watch on Demand: http://www.insidesales.com/webinar/31-social-selling-tips
Join us to learn:
The latest LinkedIn and Twitter strategies, tactics, tools and best practices
How to use the ACQUIRE method for social nurturing
What is really working and what is not
The 7 Levels of Social Media Success
How you can master social selling in 31 days
This document provides tips for using LinkedIn more effectively. It recommends joining groups to message contacts not directly connected, hiding profile visibility to avoid spamming connections with updates, using the "anonymous" setting to view profiles without notifying the contact, downloading a spreadsheet of connections for offline use, and customizing your LinkedIn URL to make your profile more professional and searchable. The document concludes by inviting the reader to connect with InterQuest Group for more professional development opportunities.
This document provides a social marketing planning guide for 2015. It summarizes what changed in social media in 2014, what to expect and do in 2015. Key points include:
- Instagram grew significantly in popularity and engagement in 2014 and brands should invest more in their Instagram presence in 2015.
- Facebook improved ad targeting capabilities through behavioral targeting that brands should take advantage of.
- Creating consistent cross-channel social media campaigns between platforms like Twitter, Facebook and Instagram proved effective for brands in 2014 and they should continue this approach in 2015.
- Leveraging major events and trending topics to promote brands saw success in 2014 and will remain important for social media strategy in 2015.
Social Media Strategies for Career SuccessKalindi Garvin
Wondering how to leverage social media to advance your job search? This presentation, delivered at the Corridor Careers Job Fair on October 29, 2014, highlights features of LinkedIn, Facebook, Twitter, and Google+ and how to use them to your advantage to land your next job.
http://bit.ly/18hNhkN One-page social media strategy template you can use to develop a unique marketing plan for your small business. By focusing on the right social network, you'll avoid the temptation to "be everywhere," and instead be profitable.
10 Essential Social Media Graphics (That You Can Create in Under 15 Minutes w...Say WOW Marketing
Learn the 10 essential graphics you need for your social media, and how you can create these social media graphics simply, saving alot of time and money, with Canva, a free online design tool.
That's the Wrong Question: An Introduction to Social Media AnalyticsAmy Vernon
Too often in trying to quantify our social media efforts, we get tripped up by asking the wrong questions. Here's a guide to the questions you *should* be asking and how you can begin to make sense of your social media analytics.
Content strategy for social media #SMWcontent #SMWCPH Astrid Haug
This document discusses content strategy for social media. It begins by looking at social media usage statistics in Denmark. It then discusses selecting social networks and developing an overall strategy. Key aspects of an effective content strategy are discussed, including giving content away, being open about the process, and facing criticism openly. The rest of the document provides guidance on developing a content plan, measuring results, and organizing implementation. It emphasizes creating content that tells stories, is visual, and is relevant, surprising, entertaining or emotional. The goal is for the content to help people and have the right timing.
The document outlines Chevrolet's 2014 "Purple Your Profile" marketing campaign for the American Cancer Society during the Super Bowl. The campaign goals were to highlight Chevrolet's corporate social responsibility and support cancer survivors. It utilized traditional Super Bowl advertising and non-traditional social media channels. Key metrics included over 400 million impressions reached at a cost-per-thousand of $26.55, lower than the Super Bowl average, indicating the campaign was a success. The case study demonstrates how frameworks for goal-setting, strategy, and measurement can help ensure marketing campaign effectiveness.
How to ace your next marketing internship: cultural fit, leadership aptitude, and marketing knowledge. From acing the interview to negotiating your offer.
Timberland: Social media case study, presented by Frank HwangSocialMedia.org
In his SocialMedia.org case study presentation, Timberland's Senior Manager of Digital and Paid Media, Frank Hwang, talks about how they engaged with fans using UGC to drive a 360-campaign around their heritage product.
This document discusses metrics for measuring social media performance both internally and externally. It defines key metrics like likes, shares, comments, clicks and reach. It emphasizes the importance of setting metrics that are relevant to an organization's competitive landscape in industries like higher education, food, and business types from B2B to B2C. Case studies examine engagement and growth ratios between schools like UC Berkeley and Harvard to measure performance relatively over time.
This document provides an overview of how businesses can use LinkedIn to boost sales and profits. It explains that LinkedIn delivers a ready-made professional audience and has over 175 million users, half of whom are business owners and managers. The document outlines steps for setting up a personal and company profile page on LinkedIn and provides tips for using LinkedIn to generate leads, such as updating status weekly, working contacts, and participating in groups.
9 Ways a Freelancer can Build their Personal Brand in their Niche Maxsemo
In order to build and maintain your freelancing business it is necessary for you to grow your online presence.
The best way you can do it is by promoting yourself as a personal brand in your niche.
Personal branding not only helps in getting valuable clients, it can play a critical role in your career growth as well.
You can start building your personal brand even if you are an experienced freelancer or new to the freelancing domain.
Here's how you can do it. 👇
How to Leverage the Power of LinkedIn to Grow Your BusinessVanessa CEO
You know your prospects are on LinkedIn, and you've heard the success stories, but how do YOU reap the benefits of LinkedIn to get more leads, more business, and more referrals?
In this seminar you will learn:
How to create a LinkedIn profile that attracts quality prospects
How to reach out on LinkedIn to make connections, generate leads, create opportunities, and win more business more consistently
How to build your online reputation as the "GO-TO" person in your field
How to combine it all with an effective email marketing plan
You know your prospects are on LinkedIn, and you've heard the success stories, but how do YOU reap the benefits of LinkedIn to get more leads, more business, and more referrals?
In this seminar you will learn:
How to create a LinkedIn profile that attracts quality prospects
How to reach out on LinkedIn to make connections, generate leads, create opportunities, and win more business more consistently
How to build your online reputation as the "GO-TO" person in your field
How to combine it all with an effective email marketing plan
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Vienna Business Association (http://viennabusiness.org/) VBA BREAKFAST MEETING on March 9, 2018 - LinkedIn For Professional Development
"Leveraging Linkedin 101" is the first of three presentations in the series, providing tips for maximizing Linkedin for business networking and success. This is the beginner's - the place to start with Linkedin - ten top tips for the Linkedin novice.
Erik Steiner has been on Linkedin almost from the get-go, joining several days after the site went live in 2003.
#linkedin
Content Marketing, Social Media and SEO Build Online Expertise and Attract yo...New Tricks
Content Marketing is creating and sharing valuable free content of interest to your “Right Clients” which serves the purpose of attracting a larger prospect base, that will bring in leads, who you can nurture and educate and convert into customers. These customers will become repeat buyers and good sources for on-going referrals.
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Falls Church Chamber of Commerce for Chamber Networking Luncheon for a presentation on a timely topic of interest to the local business community and the Falls Church area. Bring anyone who you think might be interested in learning more!
LinkedIn is a powerful professional networking platform. It has over 175 million users, including many business owners, managers, and senior executives. Maintaining an active LinkedIn profile helps users expand their professional network and find new business opportunities. The document provides tips for setting up a complete personal profile, engaging with groups, regularly updating one's status, and utilizing LinkedIn search tools to find new contacts.
The number one thing that your home page must do for you is convert visitorsmorenews222
The document discusses how to build an effective home page that converts visitors into leads and subscribers. It recommends keeping the home page simple with minimal text and a clear call to action. The top area above the fold should be used for the opt-in form rather than extensive branding. Adding a short, personality-filled video can also help conversions if it is placed prominently on the page. Testing and tweaking the home page design is important to improve conversion rates over time.
Social selling enables marketers and salespeople to leverage social media to interact directly with their leads and prospects at every stage of their buyer's journey; from attract, to convert, close and delight.
HubSpot and LinkedIn have partnered up to bring you this deck on social selling at all stages of your buyer's journey. We'll show you how to use your online presence to attract the right people and help close them into customers more efficiently.
Social Media Tips For Small Businesses Joanne Hunt
This slideshow will give you loads of social media tips and tricks for your business. The experts at Shopify Builder and Significance Media take you through everything you need to create a social media marketing strategy.
Blogging for search engines the Netmediauk wayleads4biz
This document provides tips for blogging for search engine optimization. It recommends owning your own domain and hosting, using WordPress and the Yoast SEO plugin, checking keyword trends monthly, writing for readers not robots, using compelling headings, personalizing content, adding calls to action linking to your main site, sharing blogs on social media manually, and commenting on other industry blogs to see keywords rank highly in 4-6 weeks with consistent blogging and sharing.
Top Tips for Starting a Business Blog: Insights from Pure MichiganChad Wiebesick
Chad Wiebesick shares tips, insights and best practices from Pure Michigan's blogging strategy that you can immediately use to start your own business blog.
Blogging 101 for small medium business successKIAI Agency Inc
As people become more and more engaged online your business blog is vital to the success of a professional practice or a small-mid sized business.
Learn from a seasoned pro on what it is and what to do.
• Basics of blogging for small business
• How to create blog posts
• Using blog content in social media
• How blogging helps SEO (search engine optimization)
Watch here: https://youtu.be/1AOamkFcLLk?t=17s
The document provides an overview of LinkedIn and tips for using it effectively. It discusses creating a strong profile, getting endorsements, using company pages and groups, and how to become a thought leader on LinkedIn. The presentation emphasizes focusing on relevant, timely content and regular activity to succeed on LinkedIn. It encourages professionals to make LinkedIn part of their daily routine for networking and professional development.
Everything You Wanted to Know About LinkedIn, but Were Too Embarrassed to AskJonathan Rick
This document provides tips and best practices for optimizing a LinkedIn profile. It discusses structuring the profile with relevant sections like experience, groups, and recommendations. It emphasizes highlighting accomplishments over responsibilities and using impactful headlines and titles. Formatting tips include using bullets, paragraphs, and visual elements like photos. The document also offers advice on networking on LinkedIn, such as reaching out to contacts who view your profile and customizing connection requests.
With LinkedIn, you can expand your network both passively (e.g., through a compelling profile and
receiving invitations) and actively (e.g., writing articles and sending invitations). The power lay within the network—how you find connections and how they find you. There are over 20 tweaks and little known ways of expanding your LinkedIn network. Here are three important ones.
7 ways to dentists can succeed on social media in 2017Dave Kerpen
The document outlines 7 ways for dentists to succeed on social media in 2017, including asking patients for engagement to capitalize on word-of-mouth recommendations, listening and responding to all comments, advertising on social media platforms, creating compelling offers, using video and live video, partnering with influencers, and utilizing automation tools and mobile apps. It encourages dentists to set up demonstrations or consult their Henry Schein representative to learn more about how the Likeable Dentists program can help automate their social media efforts.
A Local Business Bootcamp: 5 Concepts for Social SuccessDave Kerpen
As a small business, your online presence is important, but have you ever thought your business lacked the special skills to really shine online? Don't worry, Likeable Local and SMT are here to help. Get your digital ducks in a row by keeping up with the latest trends to better your business with Likeable Local CEO and NYTimes Bestselling author, Dave Kerpen.
This document outlines 7 simple social media concepts for building a likeable business presented by Dave Kerpen at the #WSIMiami conference in September 2015. The concepts are: 1) Listen first and never stop listening to prospects and customers; 2) Respond to everyone using LAST (Listen, Apologize, Solve, Thank); 3) Tell stories instead of selling; 4) Be authentic and real; 5) Advertise better using hypertargeting and nonotargeting; 6) Provide value for free; 7) Be grateful, especially through thank you notes which increase customer loyalty. The presentation ends by thanking the audience and inviting questions.
11 Ways to Optimize LinkedIn for BusinessDave Kerpen
In case you haven't heard, LinkedIn is the online playing field where the social media & business worlds converge. Are you fully maximizing it to promote your business? Join Social Media Today + Likeable Local's CEO Dave Kerpen to learn essential LinkedIn strategies like:
-Customizing your profile to boost your business.
-Publishing on LinkedIn
-Discovering & connecting with Influencers
-Leveraging LinkedIn listening to generate new biz
-And more!
7 Proven Strategies to Maximize Twitter for Your BusinessDave Kerpen
This document outlines 7 proven strategies for maximizing success on Twitter for businesses: 1) Listen strategically to customers and industry conversations; 2) Respond to everyone who mentions your company on Twitter; 3) Repeat great content to increase exposure; 4) Use hashtags wisely to join related conversations; 5) Advertise smarter by setting goals and targeting the right audience; 6) Join existing conversations about topics related to your business; 7) Use social media management tools to efficiently implement the strategies and track analytics. The presenter promotes the social media management tool Likeable Hub to help businesses effectively execute these Twitter strategies.
See the full, written list here! bit.ly/likeable150
Happy 2015! Here's to a making it the most #likeable year yet. Want to know what I love most about Twitter? The people. Reading tweets from my favorite thought leaders gives me such inspiration. That's why I'm thrilled to announce 2015's Top 150 thought leaders to follow on Twitter. Follow these 150 and get the latest from their savvy tweeting.
Follow this list (bit.ly/twitter150) to keep up with all 150 thought-leading marketers in one place.
Dave Kerpen, CEO of Likeable Local and Cofounder of Likeable Media, provides 10 tips for building a $5 million business, including finding trustworthy partners, creating a focused strategy, hiring and firing carefully, building a strong brand, and asking for referrals. The webinar also outlines benefits of partnering with Likeable, such as increased visibility, education/training, and 20% commission on revenue generated for clients. Partnerships allow for white-labeling, featured listings, and access to over 500k followers on LinkedIn and Inc.
7 Reasons Social Media is Perfect for Nonprofits Dave Kerpen
This document discusses how nonprofits can grow using social media. It notes that Facebook has over 1.3 billion monthly active users, and that 45-54 year olds are the fastest growing demographic. It then outlines 7 reasons why social media is perfect for nonprofits, including getting the word out faster and cheaper, building communities, and engaging influencers. The document promotes the services of Likeable Local for nonprofits, including offline marketing support, automated social media posting, custom mobile profiles, and training.
This document summarizes Dave Kerpen's presentation on using social media to help businesses grow. It recommends a three stage process: 1) Build social media presence and following over months 1-4, 2) Engage audiences and boost posts over months 5-8, and 3) Grow referrals over months 9-12. Kerpen's company, Likeable Local, offers services to help businesses implement this process through targeted advertising, content management, and training in order to increase visibility, engagement, and word-of-mouth referrals for business growth.
Monetizing Social Media- How Influencers and Brands Make Money OnlineArpan Buwa
Monetizing social media involves influencers and brands leveraging their online presence to generate income. Influencers, who amass large followings on platforms like Instagram, YouTube, and TikTok, make money through sponsored posts, brand partnerships, affiliate marketing, and selling their own products or services. Brands collaborate with influencers to reach targeted audiences, increasing their visibility and credibility. Additionally, both influencers and brands use ad revenue from platforms, subscription services, and exclusive content offerings to boost their earnings. This dynamic ecosystem allows for diverse revenue streams, making social media a lucrative avenue for digital entrepreneurship.
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Benefits of YouTube Video SEO Grow Your YouTube channel easehasanrakiib1985
YouTube SEO is a powerful tool for content creators and businesses looking to succeed on the platform. By optimizing your videos, channel, and metadata, you can benefit from increased visibility, higher rankings, improved user engagement, and more organic traffic
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Give your pins the boost they need with real likes, comments, and shares.
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3. #LikeableWebinar
The Basics
LinkedIn is a business-oriented social
network that launched on May 5th, 2003
LinkedIn now has more than 300 million
users and 3 million company pages.
Many small businesses haven't taken
advantage of utilizing LinkedIn to grow
their business.
4. #LikeableWebinar
The 10 Steps To Use LinkedIn
For Your Small Business
1. Create a LinkedIn
Company Page.
3. Begin to blog on
LinkedIn.
6. Connect your online
properties.
7. Showcase your work in
video, slides, interviews, etc.
8. Send 5 - 8 daily status
updates.
2. Participate in LinkedIn
Groups with local ties.
4. Leverage each employee in
your small business.
5. Secure LinkedIn
Endorsements.
9. Create a vanity URL for
your LinkedIn Page.
10. Make your profile stand
out from the competition.
7. #LikeableWebinar
Requirements for Adding Company Pages
1. You must have a personal
LinkedIn profile set up with your
true first and last name.
2. Your profile strength must be
listed as Intermediate or All
Star.
4. You must have several
connections on your profile.
3. You’re a current company
employee & your position is
listed in the Experience section
of your profile.
5. You have a company email
address added and confirmed
on your LinkedIn account.
6. Your company’s email
domain is unique to the
company.
16. #LikeableWebinar
4. LEVERAGE
each employee in your small business.
“Your workforce is your most valuable asset. The
knowledge and skills they have represent the fuel that
drives the engine of business - and you can leverage that
knowledge.”
- Harvey Mackay
20. #LikeableWebinar
5. SECURE
LinkedIn Endorsements and Recommendations.
“Sometimes it takes a while to recognize that someone has a
special ability to get us to believe in ourselves, to tie that belief to
our highest ideals, and to imagine that together we can do great
things.”
- Caroline Kennedy
25. #LikeableWebinar
7. SHOWCASE
your work in video, slides, interviews, etc.
"Find the good. It’s all around you. Find it,
showcase it and you’ll start believing in it."
- Jesse Owens
32. #LikeableWebinar
Send at least
5 daily
messages
● The best times to post are 7am-
8am and 5pm-6pm.
● The best days to post are
weekdays.
● 93% of B2B marketers rate
LinkedIn as the top B2B social
media lead generation source
36. #LikeableWebinar
10. MAKE
your page stand out from the competition.
"It is nice to have valid competition; it
pushes you to do better."
- Gianni Versace
37. #LikeableWebinar
49.5% of LinkedIn profiles aren’t complete
You can’t sell
your small
business’
credibility unless
you work on its
social media
appeal
38. #LikeableWebinar
Improve your “first glance” aesthetic
Make sure to include the
following on your page:
A company logo
A background image
Your company name
Company description
Background information and
keywords
39. #LikeableWebinar
CREATE a LinkedIn Company Page
BLOG on LinkedIn
SECURE LinkedIn Endorsements & Recommendations
CONNECT your online properties
SHOWCASE your work in video, slides, interviews, etc
PARTICIPATE in Linkedin groups
LEVERAGE each employee in your small business
LET’S REGROUP
UPDATE your status 5 to 8 times daily
CREATE a vanity URL for your LinkedIn Page
MAKE your page stand out from the competition
40. #LikeableWebinar
THANK YOU / QUESTIONS
@DaveKerpen
dave@likeable.com
DaveLinkedin.com
“How dare you settle for less when the world has made it so
easy for you to be remarkable?” - Seth Godin
@LikeableCST
customersuccess@likeablelocal.com
http://vimeo.com/likeablecst
For current customers, reach out to our
Customer Success Team!
Email contact@likeablelocal.com & use #LikeableWebinar to schedule
your FREE social media consultation today!