Content strategy for social media #SMWcontent #SMWCPH
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This document discusses content strategy for social media. It begins by looking at social media usage statistics in Denmark. It then discusses selecting social networks and developing an overall strategy. Key aspects of an effective content strategy are discussed, including giving content away, being open about the process, and facing criticism openly. The rest of the document provides guidance on developing a content plan, measuring results, and organizing implementation. It emphasizes creating content that tells stories, is visual, and is relevant, surprising, entertaining or emotional. The goal is for the content to help people and have the right timing.
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Content strategy for social media #SMWcontent #SMWCPH
- 1. Let’s Give Them Something to Talk About - Content Strategy for Social Media Social Media Week, Komfo 2015
- 2. Last year…
- 3. Process
- 5. Learnings • Give content away - more is more • Be open about the process - all the way • Face qritique openly
- 6. ~ Danes on social media Monthly users. Source: DR Medieudviklingen 2014 3.500.000 73% Facebook Linkedin 890.000 18% Snapchat 770.000 16% Instagram 570.000 12% Twitter 1.140.000 23% Social media trends
- 7. Facebook
- 8. Typical process Selecting social networks Strategy for social media
- 9. Why content? The algorithms Ads and SEO Great content lasts longer
- 10. The strategy gives a common focus and a point of direction. So when you’re lost in the social media jungle you can go back to the strategy and say: Ok, this is the way we want to go. Let’s give them something to talk about - content strategy for social media Strategy
- 11. Model for… Content Plan & Measure OrganisePurpose Relevance CONTENT STRATEGY
- 14. Sender-oriented Network-oriented Buy our product Learn about our business We talk about our passion How can we help you with your passion? How can we change the world together? Value Levels
- 16. Content Plan & Measure OrganisePurpose Relevance
- 17. What you want to say What they want to hear You Users Relevance Relevance
- 18. “We want to be sleeping experts”
- 20. They know their users well: DaneAge Association
- 21. Plan & Measure OrganisePurpose Relevance Content
- 22. • Tells a story • Is visual • Is relevant, surprising, entertaining, emotional, important • Helps people do something • Has the right timing The great content
- 25. Existing content
- 26. Where does content come from? Calendar Video Photos Newsletter Homepage Magazine
- 29. Content of others: Social media takeover • engagement • authenticity • expands network
- 31. New content
- 32. New content
- 34. Humor
- 35. Content OrganisePurpose Relevance Plan & Measure
- 36. Content plan
- 37. New destinations Special deals Internal factors: External factors: Celebratory days & holidays Events Weather/seasons2015 FALLWINTER SUMMERSPRING Annual calendar
- 39. Content Plan & MeasurePurpose Relevance Organise
- 40. Content strategy Internal communication Content editor Webmaster Motivation? Leadership HR employee Internal experts Who do you need to help you out?
- 42. Next step… goals networks time frame Strategy relevance culture tone of voice Content central vs local skills distribution Organisation International social media strategy