Measuring Social Media ROI
•Download as PPTX, PDF•
4 likes•506 views
Presentation that provides practical methods for accounting firms seeking to measure the ROI on their social media marketing activities - Flashpoint Marketing - Accounting Firm Marketing.
Report
Share
More Related Content
What's hot
What's hot (20)
Similar to Measuring Social Media ROI
Similar to Measuring Social Media ROI (20)
More from Flashpoint Marketing
More from Flashpoint Marketing (8)
Recently uploaded
Recently uploaded (20)
Measuring Social Media ROI
- 1. SOCIAL MEDIA ROI SESSION E-1 Brian D. Swanson - Flashpoint Marketing
- 2. Speaker Introduction 15 Years Accounting Marketing & Business Development Experience Former Big 4 & Regional Firm Marketing Director SEMPO Certified in Internet Marketing SEMPO Certified in Advanced Search Engine Optimization 5 Years Social Media Marketing
- 3. Group Audience Poll How Many Are Currently Using Social Media to Market Your Firm?
- 4. How Social Media Works Let’s Get Very Specific Today!
- 5. Purpose of Social Media
- 6. Functions of Social Media Purpose for Using Social Media: Enhance Search Engine Optimization(SEO) Share Thought Leadership Engage Clients & Prospects Recruiting Manage the Firm’s Brand – Informal Access Advertising - LinkedIn
- 7. Focus & ROI How You Use Social Media Will Determine How You Measure ROI Let’s Discuss Strategy!
- 8. Effective Social Media Marketing What are you sharing? Engaging Content Proper Targeting Where are you sharing it? Measurement How are you measuring activity? Interaction How are you interacting?
- 9. How Do People React? How Alluring is The Content Your Sharing?
- 10. Assess Your Existing Content Reflect on Your Content: Us versus You Audience Relevant versus Irrelevant Overly Technical vs. Common Language Current Events versus Months Old News Interactive vs. Static Social Media is The Tool Through Which Content is Shared!
- 11. Develop A Strategy • What is/are the objectives of our strategy? • Who Are You Targeting – Different Platforms for Different Targets (Recruiting, Clients, etc.) • What Type of Content Does Our Target Want? • What Information is Our Audience Searching For? • How is Our Content Reinforcing Our Brand Promise?
- 14. Content Sharing Ideas • News – Firm or Industry • Behind the Scenes Content • Top 10 Lists • Presentations • Infographics • Videos & Images • Stats & Facts – Industry Studies, Surveys
- 15. Proper Targeting There Are So Many Social Media Platforms Available Where Should You Be Targeting Your Efforts? Should I Invest Time On New Platforms?
- 16. Social Media Participation Assess How Your Audience Spends Their Time
- 17. Most Effective Platforms • Facebook – 845 Million Users • Twitter – 300 Million Users • LinkedIn – 135 Million Users • Google Plus – 62 Million Users • YouTube – 3 Billion Video Views Everyday
- 18. Talking vs. Conversation Are You Engaging Your Social Media Audience?
- 19. Your Approach Creates Value Reflect on Your Approach: Manually vs. Auto Managed One Person vs. Multiple People Commercialized vs. Authentic Business vs. Personal Focus Firm Centric vs. Topic/Audience Centric Questions/Surveys vs. Firm News Items
- 20. Authenticity Focus On Audience - Individualized Listen To Your Audience - Content Interact With Followers– Respond to Posts, Comments, Re-Tweets, etc. Genuine & Consistent Content Create A Good Experience – Keep Them Coming Back
- 21. Strike A Balance Marketing Authenticity & Engagement The Sweet Spot There Is a Proper Balance For Your Audience! Authentic vs. Transparency
- 22. Authenticity Examples Demonstrating The Firm’s Commitment to The Community
- 24. Group Audience Poll How Are You Currently Measuring ROI for Social Media?
- 25. Measuring Return
- 26. Measuring Return Important Social Media Metrics: Mentions Sentiment Reach - Fans/Connections Action - SEO Impact Introductions Made Questions Answered Engagement - Number of Leads
- 27. Measuring Return
- 28. Google Analytics Provides Metrics on How Social is Impacting SEO Click Here to View Social Analytics
- 29. Google Analytics Very Detailed Traffic & Site Performance Metrics
- 30. Google Analytics
- 35. In Perspective Key Takeaways Measurement = on How You Use Social Media Leverage Effective Content for Sharing Interaction - Be Authentic and Audience Centric Right Platform = Right Engagement Measuring Return is Not Always “Black & White” Platform vs. Global Measurement Tools
Editor's Notes
- Facebook is not just personal profiles for sharing photos of your dinner with your uninterested friends. It is actually a hugely important way to get thousands of people interacting with your business online and offline.Twitter – Excellent for following people in your industry, thought leaders, reporters and even for lead generation.LinkedIn – Excellent for recruiting and attracting prospects to your firm. Also a good forum for connecting people. This is Google’s reply to fears that Facebook is taking over. Its all about integrating your online social media life with your search engine
- Measuring ROI on Social Media is Like Measuring the ROI of a Relationship.Similar to Putting a ROI Measurement on Your Office Phone System