Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Falls Church Chamber of Commerce for Chamber Networking Luncheon for a presentation on a timely topic of interest to the local business community and the Falls Church area. Bring anyone who you think might be interested in learning more!
LinkedIn reinvented itself, and the changes will impact how you communicate on the platform moving forward. Here's guidance from #ASC's #socialmedia experts to help you map strategies ahead.
Looking beyond the CV: Developing a LinkedIn ProfileSue Beckingham
Looking beyond the CV: Developing a LinkedIn profile and understanding how social media is used in a professional context within workplace and by prospective employers.
This document provides an introduction to using LinkedIn for professional networking. It discusses what LinkedIn is, how to set up an account and build a professional profile. Key aspects covered include filling out work experience, skills, recommendations and groups. The document also discusses how to find jobs and companies on LinkedIn and enhance one's profile through customization and engagement on the site.
Mike Weiss takes your through 18 steps to turn your LinkedIn profile from a paperweight to a conversion machine.
Social Selling is the key to the next generation of sales success.
These are the slides I gave to a group of students at Gordon College on LinkedIn and how they can use it to network, establish and online presence and find a job or internship.
50 Fantastic Tips to Make Your LinkedIn Profile Credible, Visible, Engaging a...Sorav Jain
Here are 50 tips for you to use LinkedIn on day to day basis and make your profile credible, visible, interactive and engaging. They are some great personal branding tips that will help you market yourself on LinkedIn.
This presentation is made by Sorav Jain, Thinker in Chief, Echovme (http://www.soravjain.com) contact Sorav for Social Media training, consulting and services.
Heidi Pollard provides tips on optimizing your LinkedIn profile including adding a photo, at least 3 skills, joining relevant groups and interacting, recommending others, publishing articles, and creating a business page. She emphasizes positioning yourself as a thought leader, standing out from competitors, and engaging actively on LinkedIn to build your professional brand and network.
The document provides tips for building an effective LinkedIn profile in 20 steps: update your basic info and photo; write a compelling summary and background; customize your URL; add sections and media; connect with contacts; request recommendations; engage with your network by commenting, messaging, and joining groups; use LinkedIn search, jobs, and privacy settings; and keep your profile complete, typo-free, and regularly updated.
LinkedIn 101 For College Students_November 2017Kenny Soto
A presentation on personal branding and how to use LinkedIn for college students. This presentation was given to the Economics Club at the City College of New York on 11/09/2017.
The document discusses how using social media can help with career applications and job searches. It recommends setting up profiles on Facebook, Twitter, LinkedIn and Google+ to network, keep up to date with industries and find jobs. The document provides tips for using each platform effectively and maintaining an online presence, such as writing a biography, following hashtags, and linking profiles together. It also cautions about digital footprints and privacy settings.
This document provides tips and strategies for using LinkedIn effectively. It begins by explaining why LinkedIn is important for professional networking and visibility. It then offers seven strategies to improve individual profiles: 1) add compelling positions and accomplishments, 2) include a professional photo, 3) list relevant skills, 4) join and engage with groups, 5) recommend connections, 6) create content like articles and posts, and 7) build a business page to promote brands and companies. The document emphasizes positioning oneself as a thought leader, engaging with others, and using LinkedIn to both give and receive endorsements, recommendations and new opportunities.
LinkedIn 5 New Features Of 2020 To Propel Your OutreachPropel Guru
In the year 2021, LinkedIn has released new features that are perfect for brands and businesses looking to grow online. Want to know more visit - http://bit.ly/3qUDSrl
Social Media for Effective Networking and Knowledge-building CapabilitiesJoe Kovacs APR
I co-presented for the American Institute of CPAs (AICPA) on social media for effective networking and knowledge-building capabilities with a concentration on how nonprofits can utilize LinkedIn as a networking tool. The presentation took place at AICPA's National Not-for-Profit Industry Conference on June 21, 2013 in Washington, DC and covered resources available specifically for nonprofits, groups of particular interest to nonprofit organizations and communications strategies that lead to successful online relationships.
How to Fully Take Advantage of LinkedInNikki Little
This document discusses how to fully utilize LinkedIn for professional and business purposes. It provides an overview of LinkedIn, highlighting that it has over 150 million users. It then covers how to set up a strong personal profile by including important elements like a photo, updated resume, descriptions of experience and skills. The document also discusses how to enhance networking on LinkedIn and set up an effective company page. It concludes by advising what should be avoided, like only using LinkedIn to promote or sell.
LinkedIn has established its staying power and proves to be one of the most useful tools for your business and career. In this year’s 7x7x7, hear from 7 experts who have leveraged LinkedIn’s tools, features, and groups to enhance their own profile, increase contacts, and grow their business. Tips will span from personal applications of LinkedIn to enterprise level features that can be used for your business.
The document discusses LinkedIn and provides 15 tips for using the professional social media platform. It begins with an overview of LinkedIn, including its founding, user base, and purpose for professional networking. It then gives demographics of typical LinkedIn users and etiquette guidelines. The bulk of the document lists 15 specific actions users can take on LinkedIn to build their profile, engage with connections, participate in groups, and get involved in answering questions. It concludes with recommendations for tools and resources to help automate and learn more about using LinkedIn.
Use LinkedIn, world's most advanced professional network, to help you make your next hire. Find tips on how to use LinkedIn's free and premium features to publicize your open positions or search the network for that perfect candidate.
LinkedIn Career Services Webinar Presentation SlidesLinkedIn
The document discusses how LinkedIn can help career services professionals and students. It provides an overview of LinkedIn and its benefits for building professional brands, enhancing career center services, attracting more organizations to recruit students, and connecting with colleagues. Career services professionals can use LinkedIn to market their services, connect students and alumni, and find answers from other professionals. Students can build online profiles, connect with alumni for advice, research companies and opportunities, and learn networking etiquette. The presentation encourages finalizing staff profiles, adding LinkedIn links to websites, and joining a LinkedIn group for ongoing discussions.
The document discusses using LinkedIn for both business and personal branding purposes. It provides 33 tips for effectively using LinkedIn for business, such as filling out your profile completely and sharing useful articles. It also discusses developing a personal LinkedIn profile, common mistakes to avoid, and tips for growing your network and building your personal brand on LinkedIn. The document aims to explain how social networks like LinkedIn can benefit both personal and business goals.
Top 8 linked in tips and tricks for recruitersTravis Burge
The document provides 8 tips for recruiters to optimize their LinkedIn presence and effectively leverage LinkedIn's professional network. The tips include: 1) developing a complete profile to establish an expert personal brand, 2) joining and participating in relevant LinkedIn groups, 3) sharing open jobs to expand reach, 4) using status updates to engage followers and advertise opportunities, 5) creating polls to gain industry insights, 6) encouraging employees to act as company ambassadors, 7) showcasing the employment brand through company/career pages, and 8) integrating LinkedIn apps to maximize profile and network value.
This document provides LinkedIn marketing tips for company pages. It recommends completely updating and populating your company page with information, media, and services. It also suggests building followers by encouraging employees, following peers, and sending announcements. Finally, it advises engaging with other companies and providing regular, valuable status updates to keep your company top of mind.
LinkedIn is a professional social media platform with over 610 million members. It sees high levels of engagement, with comments, likes and shares up over 60% year-over-year. Many senior level influencers and decision makers use LinkedIn. The document provides tips on optimizing a LinkedIn profile, including adding a professional photo and headline, a descriptive summary, complete work history, skills, and recommendations. It also outlines strategies for engagement through posting updates, commenting on others' posts, and joining groups to build a personal brand on the platform.
This document discusses the differences between outbound and inbound marketing and how businesses can use inbound marketing tactics like content creation and social media to attract qualified clients. It then focuses on how LinkedIn can be used professionally, including tips for setting up an effective profile, engaging with connections through status updates and questions, and strategies for companies to utilize LinkedIn groups, events, and pages. The overall message is that inbound marketing through useful content and community engagement on platforms like LinkedIn is more effective for businesses than traditional interruptive outbound tactics.
The Ultimate Guideline to Growing Your Followers on LinkedIn Company PageSocialityio
This document provides guidance on how to effectively grow and manage a LinkedIn company page. It discusses that LinkedIn users are professionals seeking industry insights and connections, so a company page should focus on quality over quantity and share relevant industry content. The document analyzes top performing company pages and recommends strategies like consistent posting of valuable content, using analytics to understand audiences, and engaging with groups to build connections. The goal is to position the company as an industry thought leader to attract potential customers and drive traffic.
This document provides a tactical plan for successful content marketing on LinkedIn. It outlines opportunities for content sharing, including LinkedIn Company and Showcase Pages, LinkedIn SlideShare, and publishing on LinkedIn. For each opportunity, it recommends what types of content to share, key objectives, metrics to track, and action items. The plan is intended to help users incorporate LinkedIn into their integrated marketing approach and drive more revenue by getting content in front of over 433 million professionals on the platform.
This document provides a tactical plan for successful content marketing on LinkedIn. It outlines opportunities for content sharing, including LinkedIn Company and Showcase Pages, LinkedIn SlideShare, and publishing on LinkedIn. For each opportunity, it recommends what types of content to share, key objectives, metrics to track, and action items. The plan is intended to help users incorporate LinkedIn into their integrated marketing approach and drive more revenue by getting content in front of over 433 million professionals on the platform.
Today's business leaders are struggling to understand how to harness the power of digital marketing such as LinkedIn to improve their business results.
This interactive webinar discussion with Marie Wiese, Founder of Marketing CoPilot will cover:
- Why LinkedIn is a useful business tool
- 10 Steps to an All-Star personal LinkedIn profile
- How to build and leverage a LinkedIn company page
- How LinkedIn fits into your overall content marketing plan
For more information on how to use content marketing to engage with your buyers at the top of the sales funnel, visit marketingcopilot.com
Esta pequena cábula, cortesia da Marketo, mostra como utilizar páginas de empresa, de produto, a publicidade do Linkedin, e os grupos. Não é extremamente técnica mas para quem está a começar pode ser um recurso bastante valioso. Veja por si mesmo.
6 ways to accelerate your sales with LinkedinJill Sida
Nearly 64% of B2B buyers report that they appreciate hearing from a sales person who provides knowledge or insight about their business. Take advantage of this to get your foot in the door with new prospects, and to relationships with existing LinkedIn connections.
Erfahren Sie wie mit LinkedIn Lead Generiert und Ihre Zielgruppe effektiv angesprochen werden kann. Die Präsentation von LinkedIn gibt nützliche Tipps & Tricks für die Lead Generierung und hilft Ihnen bei der Entscheidungsfindung Ihrer Content Marketing Strategie.
This document provides a tactical plan for content marketing on LinkedIn, including opportunities to share content through LinkedIn Company and Showcase Pages, SlideShare, publishing on LinkedIn, Sponsored Updates, and Groups. It recommends allocating 1 hour daily to Company/Showcase Pages, 30 minutes daily to SlideShare, 1 hour weekly to publishing, 30 minutes daily to Sponsored Updates, and 20 minutes daily to Groups. The plan outlines objectives, key metrics, and action items for each opportunity to help marketers effectively engage audiences and achieve their goals.
ImpactJAX, CSX Young Professionals and Dalton Agency are proud to present the February Professional Development Event - Leveraging LinkedIn. Learn how to maximize your impact and grow your network utilizing LinkedIn's profiles, applications, groups, answers forum and more!
Authors:
Aliera Peterson
Liz Klein
The document provides tips and strategies for using LinkedIn effectively for business purposes. It notes that LinkedIn has over 100 million members, including executives from all Fortune 500 companies. It encourages having a clear purpose and branding for using LinkedIn, including writing an elevator pitch and adding recommendations, URLs, and keywords to optimize searchability. It also recommends using LinkedIn features like Groups, Company Pages, and Advanced Search to expand one's network and discover opportunities.
The document provides tips and strategies for using LinkedIn effectively for business purposes. It notes that LinkedIn has over 100 million members, including executives from all Fortune 500 companies. It encourages having a clear purpose and branding for using LinkedIn, including writing an elevator pitch and adding recommendations, URLs, and keywords to optimize searchability. It also recommends using LinkedIn features like Groups, Company Pages, and Advanced Search to expand one's network and discover opportunities.
Most people want to know:
WHY should I use LinkedIn?
Someone invited me to LinkedIn. I made a profile, have a few connections and now I wonder WHY am I on this website?
How can I benefit from LinkedIn without spending too much time?
Similar to LinkedIn For Business Development In 2018 (20)
Learn how to leverage social media to enhance your visibility as an individual or for your company in this interactive online webinar. We will discuss different social media platforms and how to utilize each of them during this time best. Additionally, we will talk about the importance of messaging during a time of COVID-19.
Learn about digital media and trends in 2020-2021, how to find the right channels, and how to use them for marketing.
Presenter: Rachel A. Adler, Senior Account Manager, and Digital Lead, Arch Street Communications
A forward-thinking and certified digital marketing specialist, branding professional, and unique storyteller, bringing more than ten years of experience to ASC clients, including managing ASC's work on the New York Power Authority's ReCharge NY marketing initiative. Rachel directs digital and earned media strategies for Metropolitan Washington Council of Governments' Commuter Connections and is the social media strategist on ASC community engagement projects, including Clean Energy Communities with the New York State Energy and Research Development Authority, and the Westchester County Airport Master Plan. In her previous position as Business Development Manager for Digital and 5G Telecomm Businesses for the Fairfax County Economic Development Authority in Virginia, she established the first Social Media Week Fairfax event and programs to attract and retain businesses to Fairfax County. Rachel also worked in public affairs at the New York State Empire State Development, supporting economic development events and campaigns with the Regional Economic Development Councils and StartUp NY.
This event is brought to you by CCNY Engineering School Alumni, sponsored by Arch Communications featuring Guest Speaker: Rachel Adler
Join us for this insightful, informative, practical workshop to help you maximize digital marketing on various social networks.
In this workshop, you'll learn practical skills, techniques, and strategies you can put to use in your digital communications.
- Understand the importance of communicating about engineering projects to various audiences
- Empowers students with tools/resources to improve communication skills, and expand their professional network
Sponsor:
Arch Street Communications (ASC) develops and delivers public awareness and outreach programs to inform Americans about important issues related to transportation, energy, and the environment. A New York State women-owned and disadvantaged (W/DBE) strategic communications and public engagement company with a federal GSA Advertising and Integrated Marketing Schedule (AIMS 541). ASC has worked at the intersection of energy, transportation, and economic development for all of its 27 years in operation, delivering shoulder-to-shoulder support to the public and private sectors, including New York State authorities as well as federal and state agencies. ASC's smart solution is not to think big, but think right—no matter how complicated a problem may appear, we search for the "simple truth" solution—and we find it. We seek out meaningful work: that changes, saves, and improves lives.
Speaker:
Rachel A. Adler, Senior Project Manager, and Digital Strategy Lead at Arch Street Communications will share expert analysis and guidelines on the significant changes and trends on LinkedIn and more and offer insight on how the public and private sector can take advantage of the most significant online opportunities in 2020.
We all know how to open social media accounts and most of us have figured out how to post. But now what?
Are you leveraging social media for professional development? Do colleagues and potential business partners know where to find you? Does your profile accurately reflect your personal brand? Spend an hour with us to learn to maximize social media (LinkedIn) to generate the best impressions, get positive attention, and attract the right audience.
Facilitators: Nora Madonick, Founder and CEO, Arch Street Communications
Arch Street Communications
Experienced in a changing world.
Contact us
31 Mamaroneck Avenue, Suite 400
White Plains, New York 10601
Tel: 914-821-5100
www.asc-pr.com
Event: http://events.r20.constantcontact.com/register/event?oeidk=a07efzdeuay4184024b&llr=r8ii9feab
Rachel A. Adler Resume. Forward-thinking senior digital marketing manager, branding expert, unique storyteller and business advocate with 10+ years of experience in events, planning, developing and executing.
FUTURIST AND DIGITAL NATIVE: DRIVING CORPORATE MARKETING, BRANDING & MESSAGING ACROSS DIGITAL AND PHYSICAL PLATFORMS
Forward-thinking senior digital marketing manager, branding expert, unique storyteller and business advocate with 6+ years
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drive end user interest, expand outreach, and capture additional visibility and exposure through solutions-oriented marketing
plans policy development for up to 500 business accounts. Methodical senior marketing professional with social media
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raising the bar, and educating and growing marketing teams at a local level.
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
SMWi Fairfax is an independent Social Media Week taking place September 14, 2017, Capital One Headquarters, McLean, Virginia. Proudly Presented by the Fairfax County Economic Development Authority | #SMWiFX #SMWiFairfax
Presenting at the #SBW2017 - Build It With #FairfaxEDA.
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The document discusses several digital media trends for 2017 including growth in social media, artificial intelligence, the internet of things, and more. Key points include rapid growth in the number of digital solutions and companies, increasing time spent with digital media, the rising popularity of voice-activated devices, strong mobile advertising growth, and expanding use of chatbots, augmented reality, and virtual reality. Social media penetration reached 37% globally in 2017 while mobile accounted for most social media usage.
Go in depth on Social Networks such as Linkedin, Facebook, Twitter and Freelance sites such as Thumbtack for the Northern Virgina Black Chamber of Commerce. Learn how to minimize or eliminate marketing cost by leveraging digital media, which in turn will increase your bottom line.
Are you interested in engaging with your online networks to support the long-term growth of your business? Facebook is one of the most recognizable social media platforms. It can be used to build a profile, connect with consumers and promote businesses. These Facebook connections can act as a gateway to further potential consumers and audiences for your own business. LinkedIn gives entrepreneurs an excellent opportunity to demonstrate their expertise and thought leadership. To grow your business further, ensure that you have a completed profile, personalize your connection invitation and keep building your connections.
You can't truly build your own brand – or your client’s for that matter – unless you include Twitter in your social mix. Even if your goal is not to reach all 330 million active users, on some level you need to engage in conversations – and learn valuable information – by mastering the ins and outs of the Twitterverse. At the October 6 IPRA lunch, you will learn from Rachel Adler, a master social media strategist with the Fairfax County Economic Development Authority, on how to use Twitter to define your digital persona and improve your professional reputation in PR, as well as brand yourself, communicate & reach the right audience.
The document summarizes the digital media industry in Fairfax County, Virginia. It highlights the convergence of technology talent and content producers in the area that provide opportunities for digital media companies. Fairfax County has a skilled high-tech workforce, educated population, robust tech infrastructure, and universities that offer degrees and certificates in digital media fields. The region is home to over 190,000 workers in creative and digital media occupations and has companies specializing in areas like gaming, mobile apps, and social media.
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This document provides tips and strategies for maximizing the use of LinkedIn for business purposes. It discusses creating an effective LinkedIn profile, engaging with connections through posting updates and joining groups, publishing long-form content to establish yourself as a thought leader, and listening to what others are posting about your brand or industry. The presentation emphasizes dedicating 15 minutes per week to growing your LinkedIn network and maintaining regular contact with connections.
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LinkedIn For Business Development In 2018
1. LinkedIn
For Business
Development
By: Rachel A. Adler
Executive Director of SMWFairfax &
Business Development Manager, Digital Media, Fairfax County Economic Development Authority
3. How to Engage:
Got a question?
Please feel free to interrupt & ask questions.
Please use your mobile device & personal
computers.
Tweet the question to me @RachelA_Adler of
using the Hashtag #LinkedInLunchFC
Twitter:
@FairfaxEDA & @FairfaxEDA_NM
@SMWFairfax
LinkedIn:
https://www.linkedin.com/company/fairfax-
county-economic-development-authority
5. “If you’re not on LinkedIn, you might as well
not exist in this world. Everybody needs to be
on LinkedIn.” – Guy Kawasaki
7. LinkedIn Stats
Total Number of Linkedin Users: 500 million
Last updated: 1/1/18
Total Number of Monthly Active Linkedin Users: 250 million
Last updated: 1/1/18
Total Number of Linkedin Users from US: 133 million
Last updated: 10/24/17
Percentage of users that use Linkedin Daily: 40%
Last updated: 10/24/17
Number of New Linkedin New Members per Second: 2
9. LinkedIn is the Place for PROS
● According to survey, 92% of B2B marketers use LinkedIn as a major part of their content
marketing strategy. The platform is currently the leading network for professionals, and is
the most commonly used channel for distributing content of those in this field.
10. Fun Facts
● 41% of millionaires use LinkedIn.
● LinkedIn now has 3 million active job listings on
the platform.
● 1 million professionals have published post on
LinkedIn.
● An average user spends 17 minutes monthly on
Linkedin.
● Motivated was the most overused word on
Linkedin in 2014.
● Statistical Analysis and Data Mining are Top skills
on Linkedin.
● 59% of Linkedin members have never worked
at a company with more than 200 employees.
● There are 5.5 million accountants on LinkedIn.
● There have been 1 billion endorsements on
LinkedIn.
● The average CEO has 930 connections.
● The most overused profile word continues to
be “Motivated” – which also topped 2014 and
2015.
11. LinkedIn Demographics
• 70% of Linkedin users are from Outside of Us.
• 40 million students and recent college graduates
on LinkedIn.
• There are 57% of male users and 44% female
users on Linkedin.
• After US, India, Brazil, Great Britain and Canada
has the highest number of Linkedin users.
• 13% of Millennials (15-34 Years old) use Linkedin.
• 28% of All Internet male users use Linkedin,
whereas 27% of All Internet Female users use
Linkedin.
• 44% of Linked users earn more than $75,000 in a
year.
• There are over 39 million students and recent
grads on Linkedin.
12. Getting Started:
How to design the perfect LinkedIn Profile
that reflects your personal brand & your
business.
13. LinkedIn Tips for Professional, Networking & Business Marketing
● Customize your public profile URL.
● Add a LinkedIn background photo to your personal profile.
● Add a ProFinder Badge to your profile.
● Take advantage of the blog/website links on your LinkedIn
profile.
● Search engine optimize your LinkedIn profile.
● Add, remove, and rearrange entire sections of your profile.
● Take advantage of Saved Searches.
● Find a job through via LinkedIn's job postings.
● Get endorsed for your skills.
● Use Open Profile to send messages to people you're not
connected to.
● Check your Network Updates (or share your own).
● Be identifiable.
● Check out who's viewed your LinkedIn profile.
● Export connections.
● Easily find new connections -- or connect with old ones!
● Leverage the perks of LinkedIn Groups.
● Share your LinkedIn status updates on Twitter.
● Leverage @mentions in your status updates.
● Optimize your LinkedIn Company Page.
● Create targeted LinkedIn Showcase Pages.
● Post Company Status Updates (and target them!).
● Check out LinkedIn's Content Marketing Score &
Trending Content resources.
● Experiment with LinkedIn Ads and Sponsored Updates.
● Create your own industry LinkedIn Group, and join
other relevant groups.
● Email your LinkedIn Group.
● Experiment with publishing content on LinkedIn's
publishing platform.
● Recruit new talent via LinkedIn Jobs.
● Add the Company Follow and LinkedIn share buttons to
your website/content.
● Analyze your LinkedIn marketing performance with the
Analytics tab on your Company Page.
14. NOTIFICATIONS (**NOTE: When Editing**)
Please turn off your notifications or
for your edits until you’re ready to
launch…or your connections will be
notified about every little change you
make and that gets annoying!
The box is located on the right side of
the page next to your summary.
15. How to Boost Your Business By Customizing You Profile
16. Complete Your Profile
▪ Professional photo
▪ Descriptive headline
▪ Experience, education, certifications
▪ Organizations, volunteer work
▪ Publications (articles, videos, photography)
17. Images & Sizing
• LinkedIn Standard Logo dimensions:
• 100 x 60 px
• LinkedIn Square Logo dimensions:
• 150 x 50 px
• LinkedIn Career Cover Photo dimensions:
• 974 x 300 px
• LinkedIn Banner Image dimensions:
• 646 x 220 px
• Source: https://www.phancybox.com/news/2016-social-media-image-dimensions-size-guide/
18. Before You Post, Ask Yourself…
– Is it valuable?
– Does it fit with my personal brand?
– Did I include source attribution?
Your ability to market your talents,
accomplishments and value inside your
organization and within your profession,
industry and community are a key part of
enhancing your brand.
20. Address your audience directly, ask them questions
Strong Visuals: Attention grabbing images such as recognized leaders,
interesting infographics
Type of content: Snack-able content, Lists,
valuable industry insights
Be Concise: Keep your intro
to 140 characters
Anatomy of an Effective LinkedIn Update
21. Make Connection & Find News
▪ Join groups based on your…
▪ Area
▪ Industry
▪ Interests
▪ Start and join discussions
▪ Use Pulse to find news
▪ Comment
▪ Share with your network
22. Make Connections
• Join groups based on…
– Area
– Industry
– Interests
• Start & join discussions
• Use Pulse/Newsfeed to find
news
– Comment
– Share with your network
23. Connect with Your
NETWORK
• LinkedIn makes it easy to stay
connected with colleagues,
associates and friends.
• It is just a click!
24. Listening On LinkedIn
Listening is the most important tool on social media. Before you can know what to say on any
social media platform, you need to know what your customers/prospects want to hear.
So listen up to hear what people are saying about your brand or product.
25. How to Search on LinkedIn
Utilizing Listening about You & Your Brand
• Head to Profile at the top of your
screen, click POST
• Search your company name
• Click Posts and listen
• You can also sort your updates and
segment them by type by choosing
the All Updates dropdown menu!
26. LinkedIn Publishing
This is more than just regular posting, this is
the kind of publishing that can help you
establish yourself as a thought leader and
an expert in your industry.
The Fast Five Step to Publishing
1. Think of a great headline
2. Find/Take a compelling photo
3. Write a concise post
4. Include strong calls to action at the
bottom of your post
5. Share across different social media
channels
27. LinkedIn Publishing (i.e. Blog/Original Content)
• Way for members to contribute
professional insight
• Long-form content becomes part of
your profile
• HOW TO GUIDE TO PUBLISHING
• Searchable on/off LinkedIn
• Added to Pulse (if content is relevant)
• Read more: Writing tips
29. Your company website is a great place to start leveraging content for Company Updates
SpecificsWhere to look What to look for
Company
Website
Company Blog
Relevant Content
Engaging Images
Cadence
Company Resources
Videos
Whitepapers
Other Destinations
‘About Us’ Section
Promoting other
Social Media Channels
PR/NewsSection
Company Announcements
Industry news
30. Company Updates Best Practices
Include a visual
Keep it short & sweet
Snackable stats work wonders
Variety is the spice of life
Build thought leadership
Generate leads
Generate awareness
31. Test and optimize your reach to the right audience
with the right message
66%higher CTR (Click
Through Rate)
33. Company Page FAQ
● For instance, when it comes to building
engagement and trust through status
updates, LinkedIn recommends following
the 80/20 rule: four updates for the benefit
of your followers for every update
promoting your company. This guarantees
a well-balanced stream of rich, insightful
content.
● It’s also worth noting that, on average,
companies that post 20 times per month
reach at least 60% of their unique
audience. Adhering to a consistent
posting schedule can lead to increased
engagement from your followers. That
doesn’t mean you should post without
rhyme or reason.
34. Company Page – Status TIPS
● Posts with a link drive twice the
engagement as posts without.
● Images on average result in a 98% higher
comment rate.
● Links to YouTube videos that play
directly in the LinkedIn feed typically
result in a 75% higher share rate.
● According to LinkedIn, the best time to
post is weekdays during business hours.
Tuesdays, Wednesdays and Thursdays
appear to be more ideal than Mondays
and Fridays.
36. Automate – But be HUMAN
• Following people back when they follow you
• Retweeting interesting messages on Twitter
• Mentioning other users in your messages
• Responding to direct messages
• Automating posts from another expert’s
website
• Posting to LinkedIn ,Twitter,
or Facebook from another network
● You have better things to do than execute
the same repetitive tasks over and over
again. When it comes to social media
marketing, automation is everything.
● Here’s a short list of some of the tasks you
can automate now and no longer waste your
time on:
37. Other Tools: CANVA
• Utilize Canva
• Canva makes design simple for
everyone.
• Create designs for Web or print:
blog graphics, presentations,
Facebook covers, flyers, posters,
invitations and so on.
38. LinkedIn 2018 Trends
● Microsoft integrates LinkedIn with Word
to help you write a resume
https://www.theverge.com/2017/11/8/16
622718/microsoft-word-linkedin-
integration-resume-assistant-
feature?utm_campaign=theverge&utm_c
ontent=entry&utm_medium=social&utm
_source=twitter via @Verge
● Video
● Content
● Improved Algorithm
● Advanced Career Tools
● Further Integration with Microsoft Apps
39. LinkedIn Checklist 2018
• Photo: Professional, high quality
• Headline: Tell people what you’re excited about
now & what you want to do in the future.
• Vanity URL: Make yourself easy to find.
• Summary: A few short paragraphs of what
motivates you, what you’re skilled at, and what’s
next.
• Experience: Jobs you held and accomplishments at
each. Include photos, write ups, or videos.
• Recommendations: Ask managers, peers, or co-
workers to write a recommendation. This gives
authority to your strengths and skills.
• Education: List all of your educational experiences,
including summer programs.
– Courses can show skills & interests you’re
most excited about
• Volunteer Experience & Causes
• Skills & Expertise: Add 5+ skills you want to be
endorsed for.
• Honors & Awards: Don’t be shy to brag about your
accomplishments.
• Projects: Showcase digital campaigns or projects.
• Interests: Add anything else about yourself; helps
with search!
• Organize sections
40. HOMEWORK
DEDICATE 15 MINUTES EACH
WEEK TO YOUR LINKEDIN
NETWORK
● Connect with 10 new people each week. Send them a
personal message asking to connect.
○ By doing so, you are communicating with them as an individual and laying the foundation for
future contacts. You are starting to build the relationship. Now, get to know them. Ask what she
or he does. Ask them who you can connect them to within your network. Ask how you can help
them. By approaching a new connection this way, you are establishing a connection and adding
value. Thereby, building trust and a solid relationship that will help to grow your business.
○ Send 5-7 new messages each week to people you have connections with.
○ This does not have to be lengthy or in-depth. The message can be as simple as, “Hey there, it’s
been a while since we last talked, What are you up to?” This is beneficial for 2 reasons: 1) You’re
starting communication. 2) You’re front of mind again. By contacting 7 people in your network
each day, you quickly get to know everyone in your network so you’re better able to connect
people within your network and know who can help when and where. Over time, you will
continue to build the relationship with your connections by maintaining regular contact.
● Post or share an update at least once/week
● Leave and request a recommendation from
colleague/manager
● Keep it about them! We all know what it’s like to get a new
connection, only to be followed by a lengthy sales pitch the
following day.
○ LinkedIn is not the appropriate platform for this. When you are good at what you do,
AND you have good relationships with the people in your network, then you won’t have
to tell people what you do. They will ask you and they will be happy to help you.
41. LinkedIn 2018 Homework
General Requirements:
You have over 100 connections.
You have a professional photo.
Your profile has a keyword strategy in place.
You have a unique LinkedIn Profile URL in
place.
Networking:
You are a member of at least 25 groups.
You post relevant articles and tips on your
profile at least once per week.
You follow at least five companies you are
interested in.
You message at least one person you know
and at least one person you don’t know on
LinkedIn each week.
Every month you introduce two new people
in your network.
Comment on a post in at least one group
once per week.
42. LinkedIn 2018 Homework
Experience:
You have two pieces of media such as
relevant videos, images, presentations or
articles quoting you in your experience
section.
Your experience includes results, numbers,
and accomplishments (Challenge, Actions,
and Results) in your experience section.
Social Proof:
You have at least three recommendations.
You have been endorsed at least 15 times.
Headline:
You have a benefit-oriented headline that
grabs attention.
Summary:
Your summary includes an overview of your
skills, talents, and how you can add value to
a company.
Your summary includes previously
quantified results at other companies, with
numbers whenever possible.
Your summary includes how you can be
reached. You have one piece of media in
your summary.
43. "IF YOU MAXIMIZE YOUR LINKEDIN
PROFILE, YOU MAY NOT BE LOOKING FOR
YOUR NEXT JOB. IT COULD COME FIND YOU.“
- Suzy Welch, bestselling leadership author
and CNBC contributor
44. Want to Learn More?
Lynda.com (http://www.lynda.com/)
SkillShare (https://www.skillshare.com/ )
Coursera (https://www.coursera.org/)
Slideshare (http://slideshare.com/ )
Help your #marketing get more from
#LinkedIn in 2017:
https://business.linkedin.com/en-
uk/marketing-
solutions/blog/posts/productivity/2017/ho
w-to-use-linkedin-for-marketing-in-2017
via @LinkedInMarketingSolutions
45. Need Help with Your Digital Media?
● Check out to see if your local chamber or
economic development agencies can assist
with business development.
● Websites to check out to hire a freelancer:
○ Thumbtack
○ PeoplePerHour
○ Hootesuite Social Media Consultant Directory
46. Connect With Me
• http://www.slideshare.net/Radler27
• http://rachelannaadler.tumblr.com/
• https://about.me/radler
47. Sources:
• http://www.huffingtonpost.com/alex-pirouz/3-
powerful-ways-to-grow-your-business-through-
linkedin_b_8995368.html
• http://www.entrepreneur.com/article/269950
• https://designschool.canva.com/blog/linkedin-for-
business/?utm_content=buffer42b3b&utm_medium
=social&utm_source=plus.google.com&utm_campai
gn=bufferhttp://www.adweek.com/news/technolog
y/8-ways-you-should-be-using-linkedin-probably-
arent-168749
• http://www.forbes.com/sites/williamarruda/2015/0
8/06/the-most-valuable-linkedin-feature-you-arent-
using/
• http://www.businessnewsdaily.com/7206-linkedin-
marketing-business.html
• http://www.referralmarketingguru.com.au/the-
new-year-is-often-a-time-of-setting-resolutions-and-
establishing-good-habits-to-meet-your-goals-for-
the-coming-year-this-year-i-challenge-you-to-
dedicate-at-least-15-minutes-each-week-to-using-
l/#sthash.cpX6CAc0.dpbs
• Creating A Killer LinkedIn Profile: Tips From Link
Humans [INFOGRAPHIC]
http://blog.linkedin.com/2014/07/01/creating-a-killer-
linkedin-profile-tips-from-link-humans via @LinkedIn
• LEARN MORE. Visit marketing.linkedin.com to
download the Sophisticated Marketer’s guide to
LinkedIn.
• Microsoft integrates LinkedIn with Word to help you
write a resume
https://www.theverge.com/2017/11/8/16622718/micros
oft-word-linkedin-integration-resume-assistant-
feature?utm_campaign=theverge&utm_content=entry&
utm_medium=social&utm_source=twitter via @Verge
• https://www.omnicoreagency.com/linkedin-statistics/
• https://www.leisurejobs.com/cheatsheet/ultimate-
linkedin-cheat-sheet-A4.pdf
• https://blog.hubspot.com/blog/tabid/6307/bid/23454/t
he-ultimate-cheat-sheet-for-mastering-linkedin.aspx
• https://www.socialmediatoday.com/news/5-
predictions-for-social-media-marketing-on-linkedin-in-
2018/507953/
• http://www.classycareergirl.com/2017/12/linkedin-
ways-advantage-2018/
• https://sproutsocial.com/insights/how-to-use-linkedin-
for-business/
• https://www.officetimeline.com/blog/linkedin-
evolution-timeline
48. LinkedIn Take Away
• 40% of B2B buyers say LinkedIn is important
when researching technologies and services to
purchase (Source)
• 91% B2B marketers use primarily Linkedin but
only 62% say is effective. (source) – a LOT of
them have NO clue on how to make LinkedIN
work for themselves, let alone their clients –End
of Jab-
• 49% of LinkedIn Users Have Household Income
Over $100K
• 25 million LinkedIn profiles are viewed every day
• 1 in 3 professionals on the planet EARTH are on
LinkedIn!
• 41% of millionaires use LinkedIn