Rachel A. Adler Resume

RACHEL A. ADLER
845.826.5585 | RADINTEGRATEDMEDIA@GMAIL.COM | LINKEDIN.COM/IN/RADLER

PROFESSIONAL EXPERIENCE

ARCH STREET COMMUNICATIONS, New York, NY | 2019-Present
Senior Account Manager, Digital Strategy Lead | asc-pr.com
Strategic leader in client service, team management, project execution, and public engagement/outreach for major
infrastructure initiatives for renewable energy and transportation.
● Helped build and write a new external social media policy.
● Conducting outreach and earned media for clients.
● Creating strategic communications plans with government entities in powers and transportation infrastructure.
● Working on media campaigns and sponsorship programs.
● Assisting in developing and planning the inaugural economic development summit with key New York State
government players.

FAIRFAX COUNTY ECONOMIC DEVELOPMENT AUTHORITY, Fairfax County, VA | 2015-2018
Business Development Manager, Digital Media & 5G Telecommunication | fairfaxcountyeda.org
Conducted economic business development specializing in the digital media sectors, and focused on growing
profitability through effective business retention and attraction. Assisted businesses with appropriate FCEDA services
and state programs to facilitate job creation and business growth.
● Established the award-winning SMWFairfax (Social Media Week Fairfax) in September 2017 to help businesses
with social media and marketing efforts. Helped build and write a new external social media policy.
● Educated and discussed new social media and digital platforms to help with instructional delivery and audience
knowledge retention.
● Cultivated relations with 500+ client companies in Fairfax County and gathered information to determine
effective marketing strategy.
● Negotiated a $1.25M contract with a critical account to develop social media policies and procedures.
● Grew accounts by 300 percent since tenure in July, with two companies succeeding into IPOs.
● I have collaborated with cross-functional business partners and the Fairfax media to build a strong rapport and
communicate insights for advancing shared organizational goals.
● Became a thought leader in emerging technologies, digital and 5G telecom to create a cohesive environment for
startups and businesses to succeed in the DC metro region nationally and worldwide, with programs and
networking for companies to investors.

SMW FAIRFAX, Washington DC Metro Area | 2016-2018 | Executive Director | www.smwfairfax.com
Headed the curation, planning and sponsorship solicitation for Social Media Week Fairfax, a leading platform
and global conference for thought leadership and ideation of best practice sharing. Utilized platform to
communicate innovations and insights into social media and technology changes and adaptations to business,
society and global cultures. Implemented programming and managed a team to ensure optimal performance
delivery.
● Secured 22 high-quality speakers including Judy Smith, Brian Fanzo, and 25 sponsors, five media
sponsors for SMWFairfax, to ensure seamless execution with 425+ attendees after rescheduling the
event after a hurricane. (2018)
● Supervised two vice presidents and four employees, delegated tasks, scheduled workforce, and
monitored performance to ensure optimal productivity. Conducted bi-weekly meetings with direct
reports to sustain transparency and timely project closure for satisfied clients.
● They have expanded user awareness by drafting and managing unique, relevant and original print,
online and social media communications designed to promote SMWFairfax brand, image, and values.
Utilized social media, online, print, and radio marketing strategies to drive attendee volume and raise
event awareness. Utilized emerging technologies including artificial intelligence and augmented reality
for inclusion into strategic marketing planning.
● Secured 25 high-quality speakers and ten sponsors like Capital One, Discovery Communication,
National Geographic and more for SMWiFairfax 2017, to ensure and inaugural seamless event
execution with 300+ attendees.

FUTURIST & DIGITAL NATIVE: DRIVING CORPORATE MARKETING, BRANDING & MESSAGING ACROSS DIGITAL & PHYSICAL
PLATFORMS

RACHEL A. ADLER
AMERICAN PUBLIC UNIVERSITY SYSTEM, Washington DC Metro Area | 2013-2015
Social Media Strategist
Monitor the University's social media communities for both American Public University and the American Military
University. Helped manage 150+ communities on LinkedIn, RallyPoint, Reddit, Yahoo Answers, Twitter, Facebook,
Pinterest, YouTube, Google +, and Instagram among others. Interfaced with students, alumni, and prospects on various
social networks engaging in conversation, while serving as a resource/thought leader in social media and education.
● Supported the interactive marketing strategy through social media while maintaining analytics and utilizing an
ongoing approach.
● Utilized social listening tool to create a better sense of community and help students and alumni with issues.
● Increased following on established accounts by executing strategic planning, and developing a new online
presence on RallyPoint, SnapChat and Instagram.

EMPIRE STATE DEVELOPMENT CORPORATION, New York State | 2011-2013
Communications
Managed new media for Public Affairs for New York State Economic Development Agency, creating Social Media
Strategies for massive campaigns including New NY, Big Happens Here, and Governor Andrew M. Cuomo's State of the
State, Hurricane Sandy Prep, Relief and Recovery, NYS Regional Economic Development Councils, and NY Works Task
Force. Headed all internal communications and digital communications channels including Facebook, Twitter, LinkedIn,
Pinterest, YouTube, and 25 websites.
● Co-established the first initial newsletters, and built and maintained media and newsletter lists of business,
government officials and citizens.
● Wrote and edited articles, web content, advertising copy, periodicals and publications for an internal and
external audience.
● Served as a primary liaison to the executive team and outside influencers, such as New York Governor Andrew
Cuomo, by sharing insights and operational statistics to measure online campaign KPIs for continuous
improvement recommendations.
● Increased the followers on Empire State Development Twitter from 1,236 to 10,457, received verification and
composed over 2000 Tweets during superstorm Sandy for Governor Cuomo and obtained account verification
for him accordingly.
● Increased the ESD Facebook page followers from 3,903 to 10,259 organically in 2012.

PREVIOUS WORK HISTORY: New Media Intern, Penn Mutual Life Insurance Company, New York, NY, 2011

EDUCATION & AFFILIATIONS

Bachelor of Science: Direct & Interactive Marketing, SUNY Fashion Institute of Technology, 2011
Awards: IEDC Excellence in Economic Development Awards 2018, Bronze for Special Event; Best of Digital 2018, Famous
DC; Rotary International Award – Young Professional; Hadassah Young Women Chapter Award | Nominated: 50 on Fire
by DCInno 2017 & 2018
Boards: Emerging Leader of National Council of Jewish Women New York, Board of Directors, Greater McLean Chamber
of Commerce, 2015-2018, Board of Directors & Resource Development Chair, MCCP Foundation, 2016 EntryPoint DC
Board & Shabbat Cluster Coordinator, Edlavitch DCJCC, 2016
Member: Founding Member of Rockland County Pride Center | NAACP | JWI | Social Media Marketing Society | John F.
Kennedy Center for the Performing Arts | Hadassah | Jawonio Ambassadors | JNF Futures | LIONS Club International

TECHNICAL SKILLS: Adobe Creative Suite | InDesign | Photoshop | Illustrator | MS Office Suite | CSS | HTML
Facebook/Twitter/LinkedIn /Pinterest/YouTube | Social Media Engagement (Content Creation & Analytics) | Customer
Relation Management (CRM) Salesforce, Raiden6, Buddy Media | Search Engine Marketing (SEM) | Integrated Marketing |
Communications | Planning

PORTFOLIO: Digital Design/Video Portfolio: https://www.canva.com/rachel.a.adler | Presentations & Talks:
https://www.slideshare.net/Radler27 | Digital Media: https://about.me/radler
FUTURIST & DIGITAL NATIVE: DRIVING CORPORATE MARKETING, BRANDING & MESSAGING ACROSS DIGITAL & PHYSICAL
PLATFORMS

Rachel A. Adler Resume

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Rachel A. Adler Resume