LinkedIn 101 For College Students_November 2017
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A presentation on personal branding and how to use LinkedIn for college students. This presentation was given to the Economics Club at the City College of New York on 11/09/2017.
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LinkedIn 101 For College Students_November 2017
- 1. LinkedIn 101 For College Students An Easy Guide To Personal Branding
- 2. Kenny Soto Former President Of USG, 2015 - 2016 Digital Marketer www.KennySoto.com
- 4. We have an advantage: we do this everyday...
- 5. The story of how I got my dream job using personal branding on LinkedIn... Link To Full Article
- 8. Your Competition Is Using It Every month, more and more job candidates are using LinkedIn to research potential employers, network with current employees, and apply to new companies. Source Link
- 9. It’s easy to get started, this isn’t a science. You don’t need to understand metrics... LinkedIn is the best platform for college students, during their collegiate career and after graduation.
- 10. Breaking It Down LinkedIn Is Easy To Use Once You Learn About The Fundamental Tools Available Profile Platform Search Groups Direct Messages Content ● Articles ● Text Posts ● Video ● Images ● Live Streams Job Search
- 11. YOUR PROFILE
- 12. Your profile is the “billboard” that recruiters use to evaluate who you are.
- 13. Your Profile Tells A Story Your Resume Can’t Julia Valerio Describe yourself and highlight why the recruiter should care. You have more room to do this on a daily basis. You aren’t limited to just what’s on your resume. Team Manager
- 14. Your Profile Is Easy To Build Summary Section Content (Articles) Work Experience Education Skills Recommendations Accomplishments Interests ● Companies/Publications ● Influencers ● Groups
- 15. Your summary has to answer: Who is this person? How do I contact them?
- 16. Writing articles is the best way to build content on the platform and it helps grow your profile overtime
- 17. Having articles showcasing what you know and what you’re learning about shows authority (other candidates won’t do this)
- 18. When filling out your experience section highlight your accomplishments first, then your general tasks
- 19. BONUS: Technical certifications in your field should be added as well. At the bare minimum, you can take online courses related to necessary skills used in your job, through LinkedIn
- 20. Skills are mainly used for optimizing your profile ranking in the SEARCH BAR when recruiters search for candidates by skills/keywords
- 21. Don’t forget to add your languages and education (college or above)
- 22. Recommendations help highlight your skills by using past co workers. They are “mini letters of recommendation”
- 23. Hack: the best way to get recommendations is to give them first, then ask!!!
- 24. The last section of your profile is your groups and interests. We’ll get into more detail later
- 25. PLATFORM SEARCH
- 26. LinkedIn is also a research platform (remember, you can learn anything you want on it)
- 27. Search link on desktop: https://www.linkedin.com/search/results/index/
- 28. GROUPS
- 29. Groups allow you to network with and learn from industry professionals all over the world
- 30. Before posting or commenting in any group: 1. Read the group rules 2. Scroll through the feed to see what’s being shared
- 31. At the bottom of people’s profiles, you can see which groups they are in the “Interests” section (very bottom of the profile)
- 32. Groups are important because... They allow you to network with people in your field that you don’t know! You can share content with industry professionals and learn from the content that they share! Job opportunities are posted in groups!
- 33. DIRECT MESSAGES
- 34. It goes down in the DMs...When messaging people, always ask for info, not to get a job A good resource for getting started with messaging other professionals: Article on “Interviewing For Information”
- 35. CONTENT
- 36. Content Is Easy To Make Start with the essay assignments that you get from your classes. If they aren’t relevant to your field, assign yourself your own “work essays.” 450-750 Words 4-5 Paragraphs What do you know? What are you learning? Documenting your journey *If you want to spice things up, LinkedIn now supports videos and live streams!!!
- 37. HOW TO START | A Gary Vaynerchuk Original
- 39. Your articles need images, use Unsplash.com for free stock photos
- 40. The best way to edit: 1. Have a friend proofread it for you 2. Read it out loud
- 41. A resource I wrote that breaks down the process in more detail (for essays): Article Link Here
- 42. GROUPS: A GREAT PLACE TO SHARE YOUR CONTENT
- 43. Aside from just publishing content on your profile, you can also share the links to original content and content you’re learning from in your groups to start conversations
- 44. Create an editorial calendar to repost your articles on a weekly basis. You can leverage them way past the first time they are published. Free Social Media Scheduling Tools
- 45. JOB SEARCH
- 46. The most important link to visit before applying to any job: www.linkedin.com/jobs/career-interests/
- 47. USE IT DAILY FOR AT LEAST 15 MINUTES
- 49. Kenny Soto Former President Of USG, 2015 - 2016 Digital Marketer www.KennySoto.com
- 50. THANK YOU
- 51. GENERAL Q&A