Best Of SEJ Summit: Duane Forrester on the Future of Voice SearchSearch Engine Journal
With the rapid adoption of voice-powered digital assistants like Alexa, Siri, and Google Assistant, it is time to prepare for voice search for 2018 and beyond.
Join Duane Forrester of Yext as he tackle how voice search is revolutionizing the way customers search and consume content.
This document provides an overview of content marketing strategies and how to develop an effective content marketing plan using WordPress. It recommends beginning with defining goals and metrics, creating buyer personas, identifying problems and questions, researching keywords, developing topic ideas, writing quality content, promoting content through social media and email, capturing leads, monitoring results, and adjusting strategies over time based on what performs best. The purpose of content marketing and SEO is to provide value to customers and prospects through helpful, engaging content to establish authority and trust and increase website traffic and leads over time.
AddThis + Influence & Co. Webinar: Capturing Inbound Leads with Contributed C...Influence and Co.
The world is saturated with companies competing for attention, and you work hard to target people in your core market. Creating exclusive, compelling content to get leads to our website is crucial BUT it is only one part of the equation.
So how do you further engage leads once they’ve made it to your site to continue their journey down the funnel? How can you turn earned media and thought leadership content into actual value for your business?
Join our webinar with...
Charlie Reverte, vice president of website products at AddThis
Matt Kamp, director of strategic partnerships at Influence & Co.
We'll discuss how to optimize your marketing efforts, both on- and off-site.
- Reveal key elements that editors at top publications are looking for in guest-contributed content.
- Offer advanced strategies for creating quality thought leadership content on niche publications that engages your audience and drives them to your website.
- Discuss the lead generation funnel and how to create content for each stage.
- Present exclusive tips and techniques to further engage qualified leads once they’re on your site.
- Showcase how to use data through content customization to get leads to convert.
20 Content Rules to Keep Your Link Building OrganicKevin Gibbons
How do you keep the Google penalties away? Here are 20 tips to keep your link acquisition natural and content-driven.
This presentation was given at #SiGma igaming conference in Oct 2014.
Live Webinar: Creating a Winning Content Strategy for Sponsored ContentLinkedIn
Join LinkedIn’s in-house Sponsored Content experts as they explore best practices for creating Sponsored Content that drive results. They’ll walk you through strategy basics and touch on everything from calendar creation to how to set up a successful campaign.
See who’s beating LinkedIn’s performance benchmarks, how they’re doing it, and how you can leverage their winning strategies to meet your own business objectives.
This document discusses content marketing and provides tips for driving traffic through content. It defines content marketing as creating and distributing valuable content to attract and engage a target audience to drive profitable customer actions. The benefits of content marketing include building brand, positioning as a thought leader, and improving search engine results. It provides an overview of developing a content strategy, conducting an audit, researching keywords, and distributing content through various channels like blogs, social media, and video. The document concludes by listing helpful tools and resources for content marketing and providing contact information.
This document provides tips and best practices for using Facebook for business purposes. It recommends developing a content marketing strategy before a social media strategy. It also suggests creating an editorial calendar to plan content like blog posts, events and work anniversaries. The document offers advice on creating an attractive Facebook business page, types of content to share, how often to post, using images and video, engaging with followers, and using Facebook ads.
Scoopit's Content Marketing Grader for ROIScoop.it
Are you on path to Content Marketing ROI?
Do you know how good is your Content Marketing?
These are not easy questions to answer. Yet, there are effective ways to measure if you're in the right direction with your content marketing strategy and if your efforts do or will pay off in the near future.
In this webinar replay, Pawan Deshpande, CEO of Curata and Aaron Dun, VP of Marketing at Percussion, will walk you through real-world examples of organizations that have tackled the content "problem" and provide you with tactics you can implement today.
View webinar here: https://www.percussion.com/resources/videos-and-webinars/2013/content-marketing-make-it-work/index
Content Marketing | The Power in your Digital Marketing CampaignAnn Druce
Content Marketing is a powerful way to build relationships with your target market. This presentation explains what content marketing is, why you should care, and how to approach content marketing strategy. Contact Ann Druce for more information: @AnnDruce www.octarine.co.za
Presented at the Durban Marketing Indaba in August 2013,
BizTech - Strengthening Your Web Site’s Presence through an Integrated Market...Sage Island
We are excited to be a part of this special event featuring the area’s most successful people in business and technology, including our very own Mike Duncan. The expo, held at the new Wilmington Convention Center will include keynote speakers, seminars, and over 100 exhibitors. The event will help connect employees with new customers and will include an all start line up of educational internet marketing seminars.
Mike is scheduled to speak on the 14th from 9:45 – 10:45 a.m. His seminar “Strengthening Your Web Site’s Presence through an Integrated Marketing Plan” will teach business owners the tactics behind growing an online brand.
Ever had these questions?
Is our content marketing hitting the mark?
Are we making progress toward our goals with our recent content marketing?
Did our SEO investment mature like we thought it would?
Has our new focus on converting visitors affected overall revenue significantly?
Google analytics is known for being a powerful and free tool for analyzing your web traffic, but what may be less known, is ability of Google Analytics to be configured to give you insightful data in the performance of your content marketing efforts. In this webinar we'll show utilizing "content groupings" in Google Analytics gives content marketers a clear way to gauge and report on the results of their web content.
In this webinar you'll learn:
* How to use content groupings in Google Analytics to accurately measure content performance
* How to organize and segment your content groups/themes to draw meaningful insights from your content
* Best practices you can apply to start immediately optimizing your content marketing efforts
Surf Expo - Digital Content Marketing for Brick & Mortar RetailersSage Island
Quality customer service and extensive product knowledge are important pieces of a brick & mortar business. It's what truly sets specialty retailers apart from the pack. Customers today require an online experience that matches the energy and attentiveness they receive in person, but how do you work this into your marketing strategy? In this seminar you’ll learn how to build your community efficiently and effectively through social media strategies, Pay Per Click advertising, and original content to enhance your SEO tactics. You will leave with easy steps to streamline your processes and maintain a strong presence on the right platforms.
The document discusses social media and provides 10 commandments for using social media successfully. It focuses on building great content, relationships, and committing time to social media. It emphasizes that social media is about networking and sharing valuable content rather than self-promotion. Building relationships and sharing others' content is important before promoting your own content or business. The goal is to drive traffic and links to online content and conversions.
Developing an editorial mindset in a non-editorial businessSticky Content
They say everyone’s a publisher now, but what does that mean when you’re a b2b marketer with limited resources and no in-house editorial skills? How do you keep on producing marketable content, month in month out? Where do good ideas come from? Here are 5 things that b2b marketers can learn from publishers and editors…
The document discusses content marketing strategies for businesses. It defines content marketing and outlines types of content like blogging, videos, and eBooks that can be used. It also discusses distribution channels for content, such as websites, email, and social media. Metrics for measuring the success of content marketing efforts are described, including metrics for traffic, sharing, leads, and sales. The document provides tips for content marketing and additional resources.
Creative Kalakar proposes a Facebook page promotion package that includes sponsored ads, page management, and monthly reporting for 13,000 rupees per month. The package aims to increase fan page likes, connect with customers, build a community around the business, and generate leads. Facebook marketing is described as an essential tool to build long-term relationships and repeat business by getting found online, engaging customers, and creating a community around the business.
We Live in an Increasingly Digital Age
Like it or not, if you are going to succeed on the internet you need an online marketing strategy. Let's explore a few of the reasons why this is the case.
This document discusses how blogging can benefit retail businesses. It notes that search engines and people both love blogs. Search engines appreciate blogs for their use of long-tail keywords and extra website pages, while people enjoy blogs for their free advice and shared content. The document provides tips for writing blog content and leveraging social media to promote the blog. It also presents a case study of how blogging brought more traffic and brand visibility to a retailer called Kaleidoscope. Statistics are given showing how blogs can drive more traffic and links to a website. The conclusion emphasizes that blogs must be consistently updated to provide benefits.
Conversion Conference: Conversion on Mobile DevicesSeth Berman
Seth Berman is the Director of Global Marketing at BabyCenter. He presented on BabyCenter's leadership in the pregnancy and parenting space, the rapid growth of mobile adoption in 2011, and tips for improving email and mobile web conversion rates. Some key points include:
- BabyCenter has 24 million users worldwide and is the #1 trusted source for pregnancy and parenting information.
- Smartphone adoption increased 50% from 2010-2011, with 1 in 3 Americans now owning a smartphone. Moms are 18% more likely to have a smartphone than average.
- 53% of moms purchase a smartphone after becoming a mom, prioritizing features like cameras, apps, and social media.
Using Google Analytics to Generate B2B Content IdeasEmily Hill
The document discusses how to use Google Analytics data to generate B2B content ideas. It provides examples of widgets that can be included on a content inspiration dashboard, including widgets showing new vs returning visitors, top cities, traffic sources, site search terms, and most popular content. The widgets help with content planning by revealing insights about visitors that can be used to identify topics, formats, and targeting strategies for new content.
Writing Imaginative B2B Editorial Content for Websites and BlogsEmily Hill
1. B2B editorial content like blogs and white papers can justify the investment by improving online visibility, building authority and trust, and generating leads. Studies show websites with blogs receive more traffic and links, and content marketing leads convert more often than outbound marketing.
2. When determining if a company is too boring for content, the focus should not be on the company but on providing solutions to customer problems. A variety of content types should be created like blogs, white papers, guides and curated content from other sources.
3. To get people to read content, it needs a unique voice and angle rather than just rehashing company information. Both short and long form content can be effective depending on the goals.
How to establish and populate a WordPress blog that improves your Google ranking, establishes you as an expert, and opens up PR and social media opportunities. Presentation delivered at The British Library on 12th February 2015.
This document discusses the history and evolution of search engine optimization (SEO) and search engine algorithms. It describes how Google developed PageRank and how SEO strategies evolved in response, including the rise of black hat SEO techniques. It outlines Google's launches of algorithms like Panda, Penguin, and Hummingbird to address low-quality content and spammy links. The document then focuses on semantic search and how SEO must now focus on understanding user intent through techniques like predictive search, voice search, and image search. Key recommendations include using natural language in content, claiming profiles on knowledge graphs, and continuing to publish high-quality articles.
Content Marketing World 2014 Recap: What Libraries Need to Know!Angela (Shoup) Hursh
I attended Content Marketing World 2014 #CMWorld in Cleveland, Sept. 8-11. This is a recap of the presentations I attended, most of which related to my work as a Content Team Leader in the marketing department of a major metropolitan library. Includes main points from key speakers, photos and video! Talk to me about your experience on Twitter @Webmastergirl or email me at Angela.Hursh@CincinnatiLibrary.org.
How to Build a Content Library for the Buying ProcessUberflip
As a marketer, you’ve probably heard it before: 50-70% of purchase decisions today are made online before a Sales rep can get a single word in.
Customers are getting better at educating themselves about your products and services through content.
In this presentation, we'll teach you how to build a content library that you can use to package product information, pull in prospects, and free your Sales team up to close more deals.
The document provides social media tips for content marketers. It summarizes best practices for major social networks like Facebook, Twitter, LinkedIn, Google+, YouTube, and Pinterest. The summary highlights that brands should post engaging, high-quality content while leveraging hashtags and user targeting. Examples are given of brands like Taco Bell and GE that effectively use different social platforms. The document stresses measuring engagement and testing content to see what resonates best with audiences.
Ultimate Content Marketing Guide for your 2014 content marketing strategy.
We launched the content marketing guide on January 23rd, 2014 in a joint webinar with Evernote. If you missed it, fear not, you can see the presentation here.
Stop Being Invisible Online: Coordinated SEO, Content Marketing and PR StrategyChris Marocchi
The document provides guidance on developing an integrated online marketing strategy using SEO, content marketing, and PR. It recommends starting with an assessment of website messaging and USP to create aspirational messages that solve client problems. Content should be optimized for targeted keywords and published across websites, blogs, and social media. Metrics like impressions, clicks, and rankings should be measured to improve content over time. The strategy aims to increase engagement, traffic, and leads through compelling, optimized content.
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
This document provides information and tips about content marketing. It discusses what content marketing is, types of content, examples of content, trends in content marketing, and tools for creating and sharing content. Key points include that content should be valuable for the target audience and drive business goals; types of content include blogs, videos, photos and more; and content marketing is most effective when supported by a strategy, calendar, promotion on social media, and measurement of results.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
The document provides an overview of content marketing strategies and best practices. It discusses the key factors for content marketing success, including having a documented content strategy, publishing quality content consistently, and mapping content to the consumer journey. It also discusses companies that are doing content marketing well, such as SAP's use of a "content hub" to attract early-stage leads through helpful content. The document emphasizes the importance of understanding the buyer journey and addressing prospects' needs at each stage through different content types and topics. It also stresses the importance of measuring content marketing ROI.
Leicester Digital - Facebook for B2B OrganisationsNeil Hannam
Anicca Digital's Head of Social Media and Content, Samantha Hearn, delivered a superb talk on how B2B business can get the most out of Facebook marketing.
How to Overcome the 3 Most Common Content Marketing Barriers to Increase Traf...MarketingSherpa
"Our customers … are really the best ambassadors …We want to make sure that we’re connecting with those people when they’re engaging in conversations online and make sure that we’re supporting them.”
– Shannon Hughes, Senior Director of Marketing, Udemy
MarketingSherpa reporters interview more than 250 marketers every year to find out what really works across marketing channels. In this session, Daniel Burstein, Director of Editorial Content, MarketingSherpa, will share how leading brands connect with their customers using content marketing as part of a multichannel strategy based on lessons from:
Udemy’s 43% increase in mentions across social media channels
IBM’s 291% increase in social referral traffic
River Pools & Spas’ 80% conversion rate
MarketingExperiments’ 232% increase in blog traffic
And many more B-to-B and B-to-C case studies
The plan is simple. To grow your business with effective online marketing you have to understand the basics. These 28 pages quickly introduce you to digital marketing principles and will save you a ton of time. www.feldmancreative.com
Regularly publishing quality content is the most effective SEO strategy a small business can follow.
This presentation explains how to start thinking like a publisher, and begin to promote your business through blogging, infographics, and other popular media.
Content Marketing: Build the Bridge to Success 2017Patty Swisher
This document outlines the 4 steps to building an effective content marketing strategy: 1) Setting objectives by defining goals and a content marketing mission, 2) Defining client and audience needs through personas, 3) Developing an execution plan including content types, calendar, and sharing methods, and 4) Establishing metrics to measure consumption, sharing, lead generation, and sales. It provides examples and templates to help strategize content around audience needs at different stages in the buying cycle in order to build a bridge to success.
Last week I ventured to Manilla to share at The Summit Media Audience Aware conference, how 3rdspace helps brands bring their purpose to life through content that provokes action. Our thinking takes the work of Simon Sinek into the content space. While involving my audience in a quick sing along and sharing a few case studies, here's 9 steps I shared to create content with purpose.
Messaging design for content marketing chapman univChris Marocchi
This presentation was given to a Messaging Design II class at Chapman University in Orange, CA in 2014. It discusses how to structure messaging for content marketing and website development to reach your segmented audiences.
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
Learn how to master B2B content marketing, identify the 5 content marketing traps that can catch you out and what you can do to avoid them.
We look at how you can amplify your content and also what you should do to maximise the SEO of your content marketing activities.
Watch the webinar here:https://youtu.be/GEzILwI6VdU
Key Takeaways:
1. Understand the type of content your customers want and need.
2. How to develop creative topics.
3. Managing your content once it has been published.
4. How to build a social media foundation with your content
This document provides 10 ways to organize and streamline content marketing efforts. It begins by discussing how content marketing has grown in importance but can become disorganized without structure. It then provides examples of how three companies (ReadyTalk, Cvent, and PetRelocation) improved their content marketing using editorial calendars and content management systems. The rest of the document outlines 10 steps to bring order to content marketing, including designating a chief content officer, creating a style guide, developing customer personas, conducting a content audit, creating a content strategy and calendar, and implementing review/publishing processes. The goal is to help organizations of any size improve content marketing in a coordinated, efficient manner.
From the traditional basics such as networking and press releases to newer tools such as social media and mobile websites, learn the low cost or no cost ways to take your business to the next level with better marketing.
This document provides an overview of content marketing and Facebook marketing basics. It defines content marketing as the creation and sharing of content to promote a product or service. It discusses different types of content that can be used, as well as challenges like outdated content. It also covers the basics of creating and optimizing Facebook ads, including identifying goals, targeting audiences, and monitoring performance. The key aspects of both content marketing and Facebook advertising are summarized for a high-level understanding of the topics.
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How AI is Disrupting Service Industry More Than Design ThinkingBody of Knowledge
Artificial Intelligence (AI) and Design Thinking are two powerful tools that, when used together, can revolutionize the service industry. By combining these approaches, businesses can develop innovative solutions that enhance customer experience, increase efficiency, and drive growth. Here's how AI and Design Thinking are disrupting the service industry
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5. “Content is the voice of your brand and it is
therefore important to allocate the respect,
investment and focus it requires. Creating great
content is difficult and delivering great content
consistently through established processes is
complex. However this is what is required if you
want to take your brand from good to great in
today’s communication environment.”
James Keady, Digital Marketing Manager,
McLaren Automotive
6. “Content is the voice of your brand and it is
therefore important to allocate the respect,
investment and focus it requires. Creating great
content is difficult and delivering great content
consistently through established processes is
complex. However this is what is required if you
want to take your brand from good to great in
today’s communication environment.”
James Keady, Digital Marketing Manager,
McLaren Automotive
8. 87% of consumers said online social
interaction with a company
“positively impacted” their
likelihood to purchase from that
company
Source:
http://www.jdpower.com/business-services/services/social-
insights/social-media-benchmark-study.htm
10. Matt Cutts, Head of Webspam,
Google
“Make sure you make a great site, that users love,
that they’ll want to tell their friends about,
bookmark, come back to, visit over and over again;
all the things that make a site compelling. If that’s
your goal, we’re aligned with that goal, and
therefore as long as you’re working hard for users
we’re working hard to show your high
quality content to users as well.”
11. Businesses that blog more than 15
times a month get 5 times more
web traffic than those which don’t
blog at all
Source:
http://blog.hubspot.com/blog/tabid/6307/bid/33742/12-
Revealing-Charts-to-Help-You-Benchmark-Your-Business-
Blogging-Performance-NEW-DATA.aspx
13. What do you want to achieve?
• Establish your company as an expert in its field
• Maintain existing client/prospect relationships
• Raise brand awareness and attract new
customers
14. The worst reason to do content
marketing is because you think you
should. You’ve got to know what
you’re trying to accomplish.
16. 7 steps to content marketing success
1. Sort out your website!
2. Create an editorial planner
3. Publish awesome content
4. Help people to share your stuff
5. Make conversation
6. Maximise your content’s reach
7. Measure your results
18. 7 steps to content marketing success
1. Sort out your website!
2. Create an editorial planner
3. Publish awesome content
4. Help people to share your stuff
5. Make conversation
6. Maximise your content’s reach
7. Measure your results
20. 7 steps to content marketing success
1. Sort out your website!
2. Create an editorial planner
3. Publish awesome content
4. Help people to share your stuff
5. Make conversation
6. Maximise your content’s reach
7. Measure your results
22. 7 steps to content marketing success
1. Sort out your website!
2. Create an editorial planner
3. Publish awesome content
4. Help people to share your stuff
5. Make conversation
6. Maximise your content’s reach
7. Measure your results
24. 7 steps to content marketing success
1. Sort out your website!
2. Create an editorial planner
3. Publish awesome content
4. Help people to share your stuff
5. Make conversation
6. Maximise your content’s reach
7. Measure your results
25. 7 steps to content marketing success
1. Sort out your website!
2. Create an editorial planner
3. Publish awesome content
4. Help people to share your stuff
5. Make conversation
6. Maximise your content’s reach
7. Measure your results
27. 7 steps to content marketing success
1. Sort out your website!
2. Create an editorial planner
3. Publish awesome content
4. Help people to share your stuff
5. Make conversation
6. Maximise your content’s reach
7. Measure your results