This document discusses how blogging can benefit retail businesses. It notes that search engines and people both love blogs. Search engines appreciate blogs for their use of long-tail keywords and extra website pages, while people enjoy blogs for their free advice and shared content. The document provides tips for writing blog content and leveraging social media to promote the blog. It also presents a case study of how blogging brought more traffic and brand visibility to a retailer called Kaleidoscope. Statistics are given showing how blogs can drive more traffic and links to a website. The conclusion emphasizes that blogs must be consistently updated to provide benefits.
Chris bowser reviews common seo flaws of ecommerce websitesChris Bowser
The techniques which apply in ranking an ecommerce website are different from ranking an online blog/brochure.Chris Bowser reviews common SEO flaws for ecommerce websites.
This document provides SEO tips for small publishers to compete against larger publishers. It recommends syndicating content through aggregators to gain exposure while focusing on building your own brand through tactics like duplicate content on your site, linking strategies, reviews from other sites, and developing your site as a brand and commerce hub. The key is using other sources to your advantage without copying their content directly on your site.
Unique content is key to success on your website as there are likely many others looking at and taking the same articles you are considering, so you need to differentiate yourself. The key points are that original content allows you to stand out from others doing similar things and attracts more visitors through fresh perspectives.
Beginning a business blog can be difficult when looking at content creation, strategy and optimization. In this presentation, we talk about how to build your business blog using strategy. We also talk about the do's and don'ts of business blogging, blog optimization and how to calculate your return on investment for your blog.
www.imiassociates.com
This seminar was offered to small businesses and non-profits across northeast and north central Arkansas. The seminar was made free to the public in partnership with with Connect Arkansas.
The document outlines tips for an effective corporate blog, including developing a marketing plan to promote the blog using various social media and email marketing. It recommends writing tutorials, answering community questions, and highlighting customers to be designed for business. Additionally, it suggests going the extra mile by targeting specific readers and optimizing the blog for both readers and search engines. Finally, it lists some blogging pitfalls to avoid such as only focusing on the business or using poor quality writing or copied content.
Okc wp meetup june 2019_common_wp_mistakesLynn Dye
Here are 20 WordPress Mistakes to Avoid, but I should really say that here are 20 things TO DO for your WordPress website to be successful.
I did this presentation for the Oklahoma City WordPress June, 2019 meetup. This presentation was taken from the WPBeginner article of the same name. The attribution and url to the article are plainly stated on the first slide and there's a link in the presentation.
This document provides tips for optimizing a Wix website for search engine optimization (SEO). It recommends submitting the site to search engines like Google and Bing. It also recommends connecting the site to Google Analytics to monitor traffic. Additionally, it suggests making the site mobile compatible. The document then outlines two levels of optimization - site level and page level. At the site level, it recommends optimizing the title, description, header code, social sharing, and social links. At the page level, it recommends optimizing page names, titles, descriptions, headings, indexing settings, anchor text, image alt text, and using the Wix SEO Wizard.
This document provides tips for search engine optimization (SEO) from Jacqueline Wolven. It recommends using unique and descriptive page titles and meta descriptions to help users and search engines understand the topic of each page. Other tips include using keywords naturally in content, creating easy-to-read pages often around topics like top 10 lists, and optimizing images with alt text instead of generic file names. Links both within and to the site are also important for SEO.
This 11 step guide provides instructions for optimizing blog articles to attract relevant visitors and convert them into leads. The steps include: completing a blogging worksheet; writing 200-400 word articles focused solely on content; adding relevant images and alt text; including internal and external keyword-rich links; adding a call to action; writing key takeaways; using whitespace; bolding important text; writing a compelling meta description; tagging articles; and publishing at least once a week with no more than one article per day. Following these steps will help turn visitors into leads and shareable content.
Autocomplete is an algorithm that predicts search queries as a user types into Google's search bar. It generates predictions based on the search history and behaviors of Google users as well as the SEO of pages that show up in searches. Autocomplete results can sometimes be idiosyncratic but also provide implications for brands, as negative keywords may suggest consumer issues while positive keywords indicate interest. Brands can influence their Autocomplete results through good SEO practices like social media profiles, wiki pages, and having multiple users search from different locations.
Nor Cal Real Estate Expo Blogging without really bloggingMike Mueller
This document provides an overview of blogging without actually writing blog posts. It discusses using other platforms and content to populate a blog, including importing tweets, RSS feeds, and guest posts. Methods mentioned include using services like Posterous and Tumblr that allow posting by email, as well as hosting a WordPress site to aggregate content from various sources. The document suggests determining a target audience and topics to focus on, such as local issues or a business's area of expertise. It emphasizes that blogging can be done with minimal writing by leveraging existing content.
People are Googling you. Do you know how to take control of what shows up when they do? This presentation will take you through the basics of online reputation management, including the importance of your web presence and specific steps you can take to begin to improve it.
This document describes how to quickly create your own blog network using Shopping Cart Elite. The network will include multiple blogs across platforms like Blogger and WordPress. Content will be automatically syndicated and posted to these blogs to build high-quality, relevant backlinks to the main website. This strategy provides a scalable way to rank websites by taking advantage of the multiplier effect of an expanding blog network.
Implementing email marketing on your WordPress siteBecs Kemm
My talk at Wordcamp London 2015. I discuss why people use email marketing and how to implement it on your WordPress site. This includes what plugins and tools you can use to give your WordPress users a professional and beautiful experience.
Are you looking for rock solid SEO basics to build your understanding of the industry on? Well, look no further than these 8 basics from an industry expert who literally did SEO before Google existed. This guide gives you 8 principles to keep in mind as you build upon your knowledge and understanding of Search Engine Optimization, rankings, and users.
The document outlines seven guidelines for effective internet marketing that significantly increased the author's website traffic and conversion rates. These include developing numerous pages with unique yet related content for visitors; establishing reciprocal links to relevant sites; submitting the site to various directories; linking different internal pages instead of just the homepage; writing articles to generate backlinks; maintaining a regularly updated blog; and adding new content weekly to keep pages fresh. Following all of these strategies together resulted in the site ranking higher in search engines and bringing in more visitors over time.
This document summarizes and ranks 12 popular SEO WordPress plugins. The top-ranked plugin is SEO Squirrly, which helps beginners create high-quality, SEO-optimized content and tracks content marketing strategy. Broken Link Checker monitors links for broken links. Rankie tracks website rankings in Google through keywords. The plugins help with image optimization, social sharing, nofollow attributes, mobile optimization, and redirecting errors.
This document discusses using social media platforms like blogging, Twitter, LinkedIn, and YouTube to engage customers and promote business. It recommends establishing an online presence on various networks and linking content across platforms to create an interconnected web. Key advice includes writing blogs to build credibility, engaging customers by inviting comments and responses, using hashtags and keywords for discovery, and leveraging tools like Hootsuite to automate posting and gain analytics insights. The overall message is that maintaining active profiles on social media allows businesses to promote their brand and sell to customers around the clock.
Conversion Conference: Conversion on Mobile DevicesSeth Berman
Seth Berman is the Director of Global Marketing at BabyCenter. He presented on BabyCenter's leadership in the pregnancy and parenting space, the rapid growth of mobile adoption in 2011, and tips for improving email and mobile web conversion rates. Some key points include:
- BabyCenter has 24 million users worldwide and is the #1 trusted source for pregnancy and parenting information.
- Smartphone adoption increased 50% from 2010-2011, with 1 in 3 Americans now owning a smartphone. Moms are 18% more likely to have a smartphone than average.
- 53% of moms purchase a smartphone after becoming a mom, prioritizing features like cameras, apps, and social media.
Using Google Analytics to Generate B2B Content IdeasEmily Hill
The document discusses how to use Google Analytics data to generate B2B content ideas. It provides examples of widgets that can be included on a content inspiration dashboard, including widgets showing new vs returning visitors, top cities, traffic sources, site search terms, and most popular content. The widgets help with content planning by revealing insights about visitors that can be used to identify topics, formats, and targeting strategies for new content.
Writing Imaginative B2B Editorial Content for Websites and BlogsEmily Hill
1. B2B editorial content like blogs and white papers can justify the investment by improving online visibility, building authority and trust, and generating leads. Studies show websites with blogs receive more traffic and links, and content marketing leads convert more often than outbound marketing.
2. When determining if a company is too boring for content, the focus should not be on the company but on providing solutions to customer problems. A variety of content types should be created like blogs, white papers, guides and curated content from other sources.
3. To get people to read content, it needs a unique voice and angle rather than just rehashing company information. Both short and long form content can be effective depending on the goals.
How to establish and populate a WordPress blog that improves your Google ranking, establishes you as an expert, and opens up PR and social media opportunities. Presentation delivered at The British Library on 12th February 2015.
This document discusses the history and evolution of search engine optimization (SEO) and search engine algorithms. It describes how Google developed PageRank and how SEO strategies evolved in response, including the rise of black hat SEO techniques. It outlines Google's launches of algorithms like Panda, Penguin, and Hummingbird to address low-quality content and spammy links. The document then focuses on semantic search and how SEO must now focus on understanding user intent through techniques like predictive search, voice search, and image search. Key recommendations include using natural language in content, claiming profiles on knowledge graphs, and continuing to publish high-quality articles.
Content Marketing World 2014 Recap: What Libraries Need to Know!Angela (Shoup) Hursh
I attended Content Marketing World 2014 #CMWorld in Cleveland, Sept. 8-11. This is a recap of the presentations I attended, most of which related to my work as a Content Team Leader in the marketing department of a major metropolitan library. Includes main points from key speakers, photos and video! Talk to me about your experience on Twitter @Webmastergirl or email me at Angela.Hursh@CincinnatiLibrary.org.
How to Build a Content Library for the Buying ProcessUberflip
As a marketer, you’ve probably heard it before: 50-70% of purchase decisions today are made online before a Sales rep can get a single word in.
Customers are getting better at educating themselves about your products and services through content.
In this presentation, we'll teach you how to build a content library that you can use to package product information, pull in prospects, and free your Sales team up to close more deals.
The document provides social media tips for content marketers. It summarizes best practices for major social networks like Facebook, Twitter, LinkedIn, Google+, YouTube, and Pinterest. The summary highlights that brands should post engaging, high-quality content while leveraging hashtags and user targeting. Examples are given of brands like Taco Bell and GE that effectively use different social platforms. The document stresses measuring engagement and testing content to see what resonates best with audiences.
Blogging for business and content marketing training course by OpaceOpace Web Design
Blogging is used by many organisations to help them engage with new and existing customers, develop a “voice” to educate and inform visitors and also to boost visibility on search engines and social media. This business-focussed blogging taster seminar from internet marketing specialist Opace will provide a practical approach to blogging for business. Event hosted at Bournville College on 30th May 2013.
This slideshare will share some simple tips on why you should blog, how to start blogging for business, the types of blogging and finding good content to keep your blog interesting.
This document provides tips for redesigning a website. It discusses how websites should attract prospects through inbound marketing, convert visitors into leads and sales, and produce measurable ROI. It outlines 3 keys to a successful website and 4 tips for redesigning a website. The tips are to audit website assets and protect them during redesign, spend more on content than design, make conversion experiments easy, and make results easy to measure. The document promotes HubSpot as an all-in-one marketing software that can help with content, search optimization, lead generation, and analytics to put all the pieces together for an effective website redesign.
This document provides tips for redesigning a website. It discusses how websites should attract prospects through inbound marketing, convert visitors into leads and sales, and produce measurable ROI. It provides four tips for a successful redesign: audit existing website assets and protect them; spend more on creating content than design; make conversion experiments easy to run; and make results easy to measure. HubSpot software is presented as a way to implement these tips by facilitating blogging, SEO, lead generation, analytics and more. Customer examples show proven ROI from increased leads, conversions and traffic using HubSpot.
Have you thought of creating a blog for your business but aren't sure where to start? Join our Marketing team members as we cover: How to create a blog, how to get started, and content ideas. Plus, learn how to use your email marketing and blogs together! Our marketing experts will take you from start to finish for this fun and personal form of social media.
Advanced Blogging For Business Tips - HubSpotHubSpot
You've launched a business blog and you're ready to take the next step. How do you promote your blog to increase subscribers? What do you write about and how do you brainstorm new blog post ideas? This webinar will cover tips on how to turn your blog into a powerful tool for your business, helping you engage customers in a conversation while also improving your search engine rankings.
Topics include:
* How to create top-notch, keyword-rich content
* How to use your blog to generate leads and sales for your business
* How to build your blog's subscription base
* How to strengthen your blog's community of readers
* What and how to measure the performance of your blog
View the video presentation at http://www.hubspot.com/marketing-webinars/b2b-business-blogging/
SEC Copywriter & Social Media Consultant Gloria Rand shows you the Blogging Blueprint that will help you quickly and easily get more web traffic and sales.
The crafty gentleman etsy introduction to blogging seminarMike Aspinall
The document provides an introduction to blogging, discussing why people blog, how to start a blog, and tips for blogging. It explains the benefits of blogging such as building relationships with customers, increasing your brand presence, exploring your brand personality, and learning new skills. Advice is given on choosing a domain name, installing WordPress, setting up Google Analytics, selecting a theme, and writing core pages. Dos and don'ts of blogging are also outlined.
Blogs and wikis are collaborative tools for communication and information sharing, with blogs allowing individuals to post and edit content on a website and wikis enabling multiple users to collectively create and edit interlinked web pages. Blogs are useful for personal branding, career enhancement, and engaging an audience, while wikis facilitate group projects through their open structure and version control features that record changes to content. Both tools combine elements of websites, newsletters, forums, and other media to connect individuals and foster discussion.
The document discusses how to create an effective thought leadership blog. It begins by explaining how traditional corporate blogs often fail to achieve their full potential due to being hard to find, self-focused, anonymous, out of date, and not engaging. An effective thought leadership blog, on the other hand, puts thought leadership front and center, has an original point of view, encourages audience participation, balances quality and quantity of content, and connects members of the community. The document provides examples of thought leadership blogs and recommends giving an existing corporate blog a tune up by linking it prominently, focusing on customers, showing author names, frequent updates, social sharing, and email capture.
This document provides an overview of inbound marketing strategies for schools. It discusses how outbound marketing is broken and how inbound marketing using tools like content marketing, SEO, social media, and analytics can help schools attract students. Specific tactics covered include optimizing landing pages, creating educational blog content, building backlinks, using social media to build relationships, and focusing analytics on key metrics like traffic and inquiries. The presenter offers to provide resources on using their marketing platform to make inbound marketing easier for schools.
Business Network North SEO Seminar Notes Aug 2012andy1005
Hi Everyone
These are the slides from this mornings seminar, sorry it was a bit of arush at the end, if you have any questions, please let me know!
Andy
Blogging can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your blog in front of the right people?
During this 60 minute webinar, blogging experts from HubSpot and WordStream will expose the tips and tricks they've used to grow their blog readership to over 2.5 million combined viewers a month! This webinar is part of HubSpot's #Blog100 campaign.
How to Create Engaging Content for Marketers - #WCPHXJoe Manna
Tips for marketers to make their content engaging while driving business value. Presentation by Joe Manna of Infusionsoft at WordCamp Phoenix 2012 (#WCPHX).
This PPT analyse blogging as a digital/ social-media marketing tool for corporates and brands. The presentation also mentions how corporates can enhance their business, brand awareness and engagement through corporate-blogging by presenting examples of brands like virgin altantic.
Integrated Marketing: Why a Website Isn't Enough Webspec Design
In the complex new word of digital marketing, having a website isn’t enough – you need clients to get there. Learn a few tips to give your customers as they seek to fully take advantage of their shiny new website.
This webinar is brought to you by the U.S. Small Business Administration (SBA) and the W20 Group. The focus is an introduction to blogging for small businesses. Aaron Strout | @aaronstrout was the moderator of the webinar. Caron Beesley | @caronbeesley, an SBA blogger and Simon Salt | @incslinger, a small business blogger/digital strategist, were the panelists.
The History of Embeddings & Multimodal EmbeddingsZilliz
Frank Liu will walk through the history of embeddings and how we got to the cool embedding models used today. He'll end with a demo on how multimodal RAG is used.
Self-Healing Test Automation Framework - HealeniumKnoldus Inc.
Revolutionize your test automation with Healenium's self-healing framework. Automate test maintenance, reduce flakes, and increase efficiency. Learn how to build a robust test automation foundation. Discover the power of self-healing tests. Transform your testing experience.
Smart mobility refers to the integration of advanced technologies and innovative solutions to create efficient, sustainable, and interconnected transportation systems. It encompasses various aspects of transportation, including public transit, shared mobility services, intelligent transportation systems, electric vehicles, and connected infrastructure. Smart mobility aims to improve the overall mobility experience by leveraging data, connectivity, and automation to enhance safety, reduce congestion, optimize transportation networks, and minimize environmental impacts.
Develop Secure Enterprise Solutions with iOS Mobile App Development ServicesDamco Solutions
The security of enterprise apps should not be overlooked by organizations. Since these apps handle confidential finance/user data and business operations, ensuring greater security is crucial. That’s why, businesses should hire dedicated iOS mobile application development services providers for creating super-secured enterprise apps. By incorporating sophisticated security mechanisms, these developers make enterprise apps resistant to a range of cyber threats.
Content source - https://www.bizbangboom.com/articles/enterprise-mobile-app-development-with-ios-augmenting-business-security
Read more - https://www.damcogroup.com/ios-application-development-services
"Hands-on development experience using wasm Blazor", Furdak Vladyslav.pptxFwdays
I will share my personal experience of full-time development on wasm Blazor
What difficulties our team faced: life hacks with Blazor app routing, whether it is necessary to write JavaScript, which technology stack and architectural patterns we chose
What conclusions we made and what mistakes we committed
Keynote : AI & Future Of Offensive SecurityPriyanka Aash
In the presentation, the focus is on the transformative impact of artificial intelligence (AI) in cybersecurity, particularly in the context of malware generation and adversarial attacks. AI promises to revolutionize the field by enabling scalable solutions to historically challenging problems such as continuous threat simulation, autonomous attack path generation, and the creation of sophisticated attack payloads. The discussions underscore how AI-powered tools like AI-based penetration testing can outpace traditional methods, enhancing security posture by efficiently identifying and mitigating vulnerabilities across complex attack surfaces. The use of AI in red teaming further amplifies these capabilities, allowing organizations to validate security controls effectively against diverse adversarial scenarios. These advancements not only streamline testing processes but also bolster defense strategies, ensuring readiness against evolving cyber threats.
DefCamp_2016_Chemerkin_Yury-publish.pdf - Presentation by Yury Chemerkin at DefCamp 2016 discussing mobile app vulnerabilities, data protection issues, and analysis of security levels across different types of mobile applications.
Mastering OnlyFans Clone App Development: Key Strategies for SuccessDavid Wilson
Dive into the critical elements of OnlyFans clone app development, from understanding user needs and designing engaging platforms to implementing robust monetization strategies and ensuring scalability. Discover how RichestSoft can guide you through the development process, offering expert insights and proven strategies to help you succeed in the competitive market of content monetization.
It's your unstructured data: How to get your GenAI app to production (and spe...Zilliz
So you've successfully built a GenAI app POC for your company -- now comes the hard part: bringing it to production. Aparavi addresses the challenges of AI projects while addressing data privacy and PII. Our Service for RAG helps AI developers and data scientists to scale their app to 1000s to millions of users using corporate unstructured data. Aparavi’s AI Data Loader cleans, prepares and then loads only the relevant unstructured data for each AI project/app, enabling you to operationalize the creation of GenAI apps easily and accurately while giving you the time to focus on what you really want to do - building a great AI application with useful and relevant context. All within your environment and never having to share private corporate data with anyone - not even Aparavi.
Keynote : Presentation on SASE TechnologyPriyanka Aash
Secure Access Service Edge (SASE) solutions are revolutionizing enterprise networks by integrating SD-WAN with comprehensive security services. Traditionally, enterprises managed multiple point solutions for network and security needs, leading to complexity and resource-intensive operations. SASE, as defined by Gartner, consolidates these functions into a unified cloud-based service, offering SD-WAN capabilities alongside advanced security features like secure web gateways, CASB, and remote browser isolation. This convergence not only simplifies management but also enhances security posture and application performance across global networks and cloud environments. Discover how adopting SASE can streamline operations and fortify your enterprise's digital transformation strategy.
1. How can blogging work for your
retail business?
Spring Fair International
5th February 2014
2. About Me
• Set up Write My Site in 2006:
www.writemysite.co.uk
• A lot has changed …
• … but some things have
stayed the same
@emilyhill1982
@writemysite
uk.linkedin.com/in/emilyjanehill/
emily.hill@writemysite.co.uk
3. Contents
•
•
•
•
•
•
•
•
The case for blogging
What to write?
Blogging and social media
Reaching out to other bloggers
Case study: Kaleidoscope
Crunching the numbers
Conclusion
Q&A
4. The case for blogging
There are two reasons why every e-Commerce
website should integrate a blog:
1) Search engines love blogs
2) People love blogs
5. Search engines love blogs
• Great opportunity to use long-tail keywords
(e.g. ‘Green Radley handbags’)
• Visibility for your products
• Extra pages for your website
• Bonus links and traffic from other websites
9. Content for your blog
Yes
Tips and advice
Exciting updates
Opinion pieces
Multimedia
No
Sales copy
Boring “news”
Bad-mouthing
competitors
Plain text
Remember: Make it interesting!
10. Blogging and social media
• Twitter, Facebook, Pinterest, Instagram, Tumbl
r and YouTube all offer opportunities for
retailers.
• Use your blog to tie them all together.
18. Kaleidoscope’s blog:
• Brought an extra 2,500 unique monthly
visitors to the website
• Drove traffic to the brand’s Facebook page
(and vice versa)
• Created opportunities for PR within leading
industry publications
19. Crunching the numbers
Websites with blogs get 55% more traffic than
static websites.
They also get:
• 97% more inbound links
• 434% more indexed pages
(Figures from Hubspot)
20. And yet ...
80% of company blogs are
abandoned after fewer than 5
posts
(Figures from IBM)