As people become more and more engaged online your business blog is vital to the success of a professional practice or a small-mid sized business.
Learn from a seasoned pro on what it is and what to do.
• Basics of blogging for small business
• How to create blog posts
• Using blog content in social media
• How blogging helps SEO (search engine optimization)
Watch here: https://youtu.be/1AOamkFcLLk?t=17s
Influencer Marketing has matured into a powerhouse marketing channel.
In this webinar, Rachael Cihlar and Laura Smous will provide actionable insights into what it takes to create a high performing influencer marketing practice, with less effort than you’d think. Through the use of case studies, proprietary data and actual customer examples, you’ll learn how to:
Drive programs and performance with goal setting
Optimize influencer selection for maximum ROI
Reach the right consumers, with audience targeting
Identify which influencer marketing metrics matter to you (and which don’t)
Continuously improve your influencer marketing, with analytics
Create an “always-on” influencer marketing strategy that’s vital to your success
Influencer marketing is not what it was even a year ago. It’s no longer a cumbersome process nor is it a one-off tactic. Rachael and Laura will outline the ease and efficiency of building an always-on automated influencer practice.
The document discusses the importance of connecting with buyers in an inbound way and how to execute the connect stage of the inbound sales methodology. It recommends defining buyer personas, outreach sequences for each persona, and personalized outreach content. It provides examples of developing buyer personas, sequences, and content for different lead sources like inbound leads and common connections. The document also provides examples of scripts for connect calls with different lead types and how to get buyer buy-in for longer exploratory conversations.
10 Ways to Make Your Lead Generation Website Convert On the First VisitStraightNorthIM
84% of website conversions occur on the first visit, so it is crucial for lead generation websites to convert visitors immediately. The document provides 10 tips to improve first-visit conversions: 1) use compelling content that stimulates action, 2) have intuitive navigation, 3) include relevant custom imagery, 4) add persuasive credibility elements, 5) personalize the website, 6) create irresistible calls to action, 7) optimize forms, 8) prominently display phone numbers, 9) continuously test the website, and 10) ensure mobile-friendly design given that 23% of online leads come from mobile devices. Continuous testing is important to further improve conversions.
Data analytics-training - Jess Le MerleHayden Armour
The document provides an overview of Jessica Le Merle and her company Afundi. It includes 10 things about Jessica, a definition of the word "afundi", an introduction to Afundi and what services they provide, their approach and values. The rest of the document outlines an agenda for a data analytics training session, covering topics like objective setting, key performance indicators, metrics, and using Google Analytics.
How to Make a Killer Landing Page #INBOUND13HubSpot
Landing pages are critical for converting website traffic into leads. The document outlines best practices for landing page design including telling visitors exactly what is being offered, why they need it, and what to do to get it. It also emphasizes testing page elements like copy, images, and forms to optimize conversion rates. Proper landing page design and testing is especially important for paid traffic sources to improve quality scores and reduce costs.
- Rhian works with small and medium businesses to increase revenue through digital marketing and long-term sales strategies. She focuses on analyzing numbers and learning from experts.
- The document discusses setting up businesses on Facebook and Instagram Shopping to make products more discoverable and benefit from Facebook's need to keep users on their platform.
- It provides instructions on creating a product catalog and shop page for Facebook and Instagram Shopping to integrate products with websites and access consumer data. Metrics and tagging products are also addressed.
#SocialSucess - An Inbound Marketing Case StudyKieran Flanagan
Salesforce.com launched an inbound marketing experiment called Social Success to establish itself as a thought leader in social business and drive more organic traffic. The campaign involved creating a microsite with social media and content marketing best practices. In the first month, the site drove an 80% increase in non-customer traffic and 300% more traffic from social sites, exceeding signup and download targets. Lessons learned include prioritizing content, cross-promotion, and measuring performance to continue improving results.
In a recession, marketing budgets are often the first to get slashed. For many that means cutting programs, cutting spending and cutting staff in order to make it through the economic downturn. But marketing in a recession isn't about marketing less, it's about marketing better and smarter. This webinar will share techniques for marketing more efficiently and effectively, particularly on a tight budget.
This presentation gives you the process to build a website that will convert traffic into qualified leads.
The process begins with marketing strategy and planning. This is to work out your marketing messages and your target audience.
We show you how to profile your target audience using persona mapping. This is the secrete of website conversion.
Using Social Media to Improve Ecommerce CapabilitiesHayden Armour
Kirsty Lawrence, founder of Mann Social, a social media marketing consultancy, explains how your business can use both organic and paid-for social media strategies to improve and grow its ecommerce capabilities.
How to Get the Most Out of Your Inbound CertificationHubSpot
You’ve studied up and passed the Inbound Certification exam. Now what? Now it's time to take advantage of your accomplishment by highlighting your shiny new marketing certification badge. This deck will cover 7 easy ways you can get the most out of your Inbound Certification badge and certificate to gain more opportunities.
Not certified yet? Become a certified inbound pro here: http://hubs.ly/y0GZT60
Use this content marketing tutorial to learn the basics of how to create content that actually converts. http://www.quoteroller.com and http://www.servicecrowd.com.au take you through how to create content that builds your brand, authority and credibility to both your potential clients and Google. By Jennifer Riggins & Daniel Duckworth
Funding the future of mobile games - Kristian Segerstrale (Initial Capital) 2...ksegerstrale
This document discusses funding options for mobile game developers. There are three main types of funding: publisher financing, seed investment, and strategic investment. Publisher financing involves giving up control over the game and business in exchange for marketing support. Seed investment involves selling a portion of the company for funding to grow independently. Strategic investment involves partnering with an industry company. The document advises focusing funding efforts on demonstrating team talent and passion through past work, understanding the market, having strong team chemistry, and developing games in line with personal creative vision rather than just perceived market trends.
This document is an ebook about optimizing landing pages for conversions. It begins by introducing landing pages and their importance for lead generation and sales. Well-designed landing pages with compelling content and optimized forms are critical for capturing visitors' information within the short eight seconds they spend on a page on average. The ebook then outlines that it is aimed at marketers with intermediate experience in landing page optimization. It will cover topics like optimizing every element of the page, A/B testing pages, optimizing thank you pages, and tying pages to lead nurturing strategies.
How To Build A High Performance Lead Generation WebsiteStraightNorthIM
The document discusses key elements for building a high-performance lead generation website, including usability, mobile design, SEO, copywriting, and conversion optimization. It emphasizes that websites must be usable across devices, have fast load times, and use techniques like responsive design. Content and design should focus on converting visitors into leads and customers through elements like clear calls to action, optimized forms, and prominent display of contact information. Proper tracking of leads is also crucial for evaluating website performance and continually improving conversion rates.
Unbounce - The Landing Page Platform for Marketers - MtlNewTech Startups & Cr...Georgiana Laudi
The document summarizes the landing page platform Unbounce. It discusses that Unbounce was founded in 2009 and allows marketers to build, publish, and test landing pages without developers. It provides key details about Unbounce such as having 7,000 paying customers, $75+ monthly recurring revenue per customer, and 55 team members across two offices. The summary highlights Unbounce's focus on creating actionable content to help businesses build better marketing experiences and learn what customers want.
1) Inbound marketing is a holistic, data-driven approach that attracts potential customers through helpful content and converts them into lasting customers, rather than interrupting people with ads, emails, calls.
2) Traditional marketing is broken as people tune out interruptive tactics, but inbound marketing provides value to customers through content on blogs, videos, tools.
3) HubSpot is a marketing platform that makes inbound marketing simple through integrated software and tools that help businesses attract visitors and convert them into customers more effectively than outbound marketing.
This document provides a summary of how to build a $100 million business through focusing on growth. It discusses the importance of having a growth engine to acquire customers in a sustainable way. Specifically, it outlines three main customer acquisition strategies: paid growth through advertising, viral growth by designing products for sharing, and sticky growth by retaining existing customers. The document then delves deeper into building an outbound sales funnel and playbook for hunting different types of customers in a business-to-business context on a relatively low budget through various stages of lead generation, nurturing and closing. It provides examples of tools and metrics to optimize this process.
5 Proven Lead Generation Tips You Can Do Right Now!HubSpot
The ultimate goal for every business is to generate more leads to convert into customers so that they can grow. In this SlideShare, we show you the tried and tested lead generation tactics that actually work, with little time, resource, or financial investment.
Generate Traffic and Conversions on Your Blog... Without Creating Another PostHubSpot
The document discusses optimizing blog content to generate traffic and conversions without publishing new posts. It provides tips for conducting a blog audit and analyzing top-performing historical posts to identify opportunities like incorporating relevant keywords into calls-to-action and creating new offers. Testing approaches like adding end-of-post banner CTAs found they contributed minimal leads, with most coming from anchor text CTAs and internal links. The key lessons are to optimize existing content for leads and search engine rankings, and to rely on own data over assumed best practices when testing optimizations.
Blogs are a key tool for online marketing and public relations. Done well, blogging can generate interest in a business and popularize the writer as well. A regularly updated blog is often the "gateway" to a business's website.
This slideshow outlines how to get started on your own business blog, as well as giving proven tips for writing an engaging, effective blog entry.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
Effective content marketing for professionals and small businessDoug Hay & Associates
Content marketing is a critical part of an overall Internet marketing, social media marketing plan of action. It provides wanted and needed information for prospects and brand advocates.
Regularly publishing quality content is the most effective SEO strategy a small business can follow.
This presentation explains how to start thinking like a publisher, and begin to promote your business through blogging, infographics, and other popular media.
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
Slay your competitors on social media mDiana Esparza
The document outlines Diana Esparza's presentation on how to use social media to outcompete rivals. The presentation covers online marketing basics, major social media platforms like Facebook, Twitter, LinkedIn and YouTube, and tips for quick wins on each platform. It emphasizes developing a clear brand, website, content strategy and capturing leads and customers through an integrated social media presence.
This document provides information about the author, who is a business marketing student at the University of Nevada, Reno graduating in May 2012 with an interest in event planning. It then discusses internet marketing and its benefits for small businesses in building relationships, communicating with customers, and understanding customer needs. Finally, it outlines strategies for effective online marketing including the importance of search engines, content, social media, calls to action, and tracking progress.
Erica Paczkowski, Social Media Strategist at Design & Promote, presented how to build a social media strategy that is manageable and cohesive with your branding. Here's everything you need to know.
Stop Being Invisible Online: Coordinated SEO, Content Marketing and PR StrategyChris Marocchi
The document provides guidance on developing an integrated online marketing strategy using SEO, content marketing, and PR. It recommends starting with an assessment of website messaging and USP to create aspirational messages that solve client problems. Content should be optimized for targeted keywords and published across websites, blogs, and social media. Metrics like impressions, clicks, and rankings should be measured to improve content over time. The strategy aims to increase engagement, traffic, and leads through compelling, optimized content.
This document provides tips and strategies for creating effective content marketing. It discusses defining goals and audiences, using visuals and video, writing compelling titles and posts, and distributing content across various social media platforms and third party sites. Key recommendations include doing keyword research, using tools like Canva to create visuals, writing catchy headlines and easy to scan posts, and encouraging audience engagement through comments and sharing. The overall message is that content should have clear business objectives and provide value to the target audience.
Improve your digital marketing with the use of a strategic approach that joins your sales goals to your digital marketing activity. Topics covered include content strategy, SEO, blogging, social media, email marketing, and pay per click.
This document provides information and tips about content marketing. It discusses what content marketing is, types of content, examples of content, trends in content marketing, and tools for creating and sharing content. Key points include that content should be valuable for the target audience and drive business goals; types of content include blogs, videos, photos and more; and content marketing is most effective when supported by a strategy, calendar, promotion on social media, and measurement of results.
This document provides a digital strategy for startups, outlining key steps in engagement/acquisition, activation, and retention. It recommends beginning with research, blogging, and building social media profiles to engage audiences. Paid acquisition tactics like search, display, and social ads are described. For activation, the document stresses optimizing the website and testing elements. Retention strategies include email marketing, segmenting customers, and re-engaging those who leave. A list of relevant tools is also provided.
Doug Hay, an experienced marketing veteran and speaker, presents on using Facebook for business. He outlines his experience and consulting services. The presentation covers setting up a Facebook business page and profile, building an audience through engaging content and promotions, and metrics to track results. The key takeaways are to do research, create interesting content regularly, engage with customers, and cross-promote across channels.
This document discusses various online tools that real estate agents can use to market themselves and their business. It outlines tools like blogs, social media platforms (Facebook, Twitter, LinkedIn, Google+), and video platforms that are free to use and can help agents grow their brand, serve customers, and derive up to 74% of new business from digital marketing. It emphasizes using these tools to engage customers online where they are already spending time and establish expertise in local markets.
Sales and Marketing Executive's Workshop: Content Marketing for SalesJacquie Chakirelis
Jacquie Chakirelis and Amy Neumann from Advance Digital/Northeast Ohio Media Group offer advice and tips for sales organizations on implementing content marketing strategies to increase sales and develop better relationships with customers.
Content Marketing presentation at #GetSocialLaneCoveSamuel Spurr
Content marketing involves creating and sharing content like blogs, articles, videos, and social media posts to attract and engage customers. As consumers have become producers of media through platforms like social media, content marketing aims to build relationships and trust by informing audiences through helpful, shareable content rather than traditional advertising. Regular, keyword-optimized content can improve search engine optimization by generating relevant backlinks and increasing a site's authority on a topic over time. The document provides examples of content types and platforms, and discusses how creating and sharing valuable content regularly can help businesses attract customers and build their brand online.
This document provides tips for distinguishing your brand from competitors using inbound marketing in 2016. It recommends developing an executive keyword strategy by choosing short-tail keywords to describe your business and building long-tail keyword phrases based on questions from prospects. It also suggests optimizing your blog for your target audience by formatting content in digestible chunks using headers, images and lists, and promoting content across social media and to colleagues.
This document provides 5 tips for storytelling and content marketing in 2014.
1. Change your mindset to focus on creating engaging content as your most important marketing tool rather than social media strategies.
2. Focus on Google by joining Google+ and establishing your authorship to increase credibility and search rankings for your content.
3. Share your content across multiple platforms like SlideShare to reach wider audiences.
4. Create short, visual content like videos for Vine and Instagram that is optimized for mobile and social sharing.
5. Inspire your storytelling by learning from others, knowing your audience well, and optimizing content with catchy headlines and calls to action.
Similar to Blogging 101 for small medium business success (20)
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2. DOUG HAY
• President of KIAI Agency Inc
• 30 year marketing veteran
• Early adopter of Internet marketing &
social media
• Sought after speaker - presented at local,
regional and national conferences
• Lectured at two universities for the Sales
& Marketing Executives program
Blogging 101 for Small-Medium Business Success
ABOUT US
7. BLOG LINGO
A blog is a website in the form of a
‘journal’ that is available on the
web
• Blog. Slang for (weB LOG) on the
Web.
• Blogging. The action of updating a
blog.
• Blog post. The content of the blog
entry – an article.
• Blogger. Someone who maintains
a blog.
• Blogosphere. The information
available in blogs on the Internet
Blogging 101 for Small-Medium Business Success
11. Blogging 101 for Small-Medium Business Success
THINK LIKE A PUBLISHER
WEBSITE
VIDEO
WHITE PAPERS AUDIO
EMAILED
NEWSLETTERS
BLOGS
PRESS
RELEASES
CASE
STUDIES
ARTICLES
14. Blogging 101 for Small-Medium Business Success
CONTENT MARKETING
“Content marketing is a marketing
technique of creating and distributing
relevant and valuable content to
attract, acquire, and engage a clearly
defined and understood target audience –
with the objective of driving
profitable customer action.” Source:
Content Marketing Institute
17. Blogging 101 for Small-Medium Business Success
NOT ABOUT SELLING
“More than eight out of ten companies surveyed
said they were using some type of content marketing
to better engage with potential and existing clients.
“The future of marketing is not about selling so
much as it is about engaging. This is what
resonates with customers and why marketers have
embraced content marketing in such large numbers."
Source: Survey, conducted by HiveFire
18. Blogging 101 for Small-Medium Business Success
INFLUENCE A PURCHASE
Source: Digital Media
Report
20. Blogging 101 for Small-Medium Business Success
BENEFITS OF BLOGGING
• Get connected with prospects
• Helps make your website show up in Google
• Generates leads
• Key part of content marketing
• Use in Social Media
• Helps your reputation management
• Allows you to connect with influencers
• Tool to grow a following
• Low cost marketing
26. Source: http://www.socialmediaexaminer.com/how-alaskan-mom-brings-millions-to-her-carpentry-blog/ (2012)
Social Media Stats:
• Website: Ana White Homemaker
• Facebook: (Under “Knock-off Wood”): 50,000 (2012) fans
• Twitter: 2,550 followers
• YouTube: 30 videos
Highlights:
• Ana White’s blog draws nearly three million unique page
views every month.
• 90-95% of her Facebook content comes from fans, and
she leaves it all public.
• Pinterest is the #1 referring site to her blog, bringing 6,000
unique visitors a day.
• In year two, the blog began bringing in enough advertising
revenue to support her family.
28. “Do you have advice for other women who might aspire to a blog-to-book
career like yours?
“I put 90% of my time into creating content and 10% into other stuff like
answering emails, social media, and promoting posts. If I had started with
the opposite, just 10% on content and 90% on promotion, I don’t think I would be
here today.
“Try to create content that’s so valuable it shares itself,
and then you can focus on doing what you love.”
Read more: http://www.thegrindstone.com/2012/10/17/mentors/homemaker-ana-
white-i-would-love-to-be-the-rachael-ray-of-diy-719/#ixzz2YT6TWQVQ
34. 1. Find URL e.g. www.yourname.com
2. Arrange hosting e.g. Media Temple,
GoDaddy, etc
3. Purchase theme (design)
4. Upload theme to your hosting (needs a
programmer)
5. Add content – text, images, video
YOUR BLOGYOUR BLOG
35. • System for building a
website/blog
• Automatically resizes for
monitors, tablets and
smart phones
Image credit: GraphicStock: monitor-tablets-n-phone-vectors_zyOFz1Fu_L.jpg
RESPONSIVE DESIGN
46. Does the keyword show the intent
that could lead the searcher to
searcher to become a customer?
e.g. used cars for sale Miami (good)
e.g. colors of the rainbow (bad)
COMMERCIAL INTENT
48. Semantics are now at the core of every search
query on Google.
Semantics describes the differences or similarities
in perceived meanings of words, phrases, or sentences,
relative to context.
MEMO
55. • Your peers respect opinion leaders
• Position yourself as a thought leader by
writing blog posts that are
factual, timely and interesting
• Be realistic and write to be understood
• Be persistent—fame in your niche is not an
overnight activity
OPINION LEADER
57. 1. Get What You Want (In Health, Wealth, Relationships, Time and
Lifestyle) Example: “The Secret To Getting More Money For Your
Property!”
2. Crystal Ball and History Example: “10 Predictions on the Future of
Social Media”
3. Problems and Fears Example “Get Rid of Your Debt Once and For
All”
4. Fact, Fiction, Truth and Lies Example: “Little Known Ways To
Make Money On The Stock Exchange”
5. How To, Tricks Of The Trade Example: “How To Plan The Ultimate
Holiday”
6. Best and Worst Example: “The 10 Worst Mistakes Made by
Bloggers”
- From Authority Blogger
HEADLINES
60. • Write clearly: would
someone who knows
nothing about this
subject understand the
post?
• One idea per sentence
• No jargon that they
won’t understand
• Define acronyms with
the first use
UNDERSTANDING?
62. • Provide usable
information
others will want
• E.g. 10 secrets to
grow a small
business
DATA HOOK
https://www.graphicstock.com/stock-image/business-people-and-engineers-on-meeting-28
64. • “How to”
information is a
top selling
product on the
web
• E.g. Write a
unique tutorial
“HOW TO” INFORMATION
www.graphicstock.com/stock-image/listen-to-me-sign-shows-notice-or-message
65. Find a news
item or
statistics that
can be used in
the blog post
QUOTE NEWS
SOURCES
68. Search engines will
crawl your
website more
often if you have a
blog which is
updated regularly
SEARCH ENGINES
69. • A blog is not objective—
they have informed and
biased opinions
• People write blogs—not
the corporate
communications
department using
‘Corporate Speak’
A BLOG IS NOT….
Photo credit: graphicstock-sfk8rathiiskiczm6
70. • Use blogs to help
tell your story
• Brings a face to
your organization
• Search engines
love them
• Cross link to your
site & social media
• Use in newsletters
TELL YOUR
STORY
Image credit: https://www.graphicstock.com/stock-image/elderly-person
71. • Is it new to your
target audience?
• Skip the “same
old thing”
UNIQUE CONTENTUNIQUE CONTENT
72. “What counts as a high-
quality site?
Our site quality algorithms are aimed at
people find "high-quality" sites by
rankings of low-quality content.”
FROM GOOGLE
http://googlewebmastercentral.blogspot.ca/2011/05/more-guidance-on-building-high-quality.html
73. • Use short
sentences and
short paragraphs
• Lots of sub-
headlines
• Bullet points
Image credit: Mike Licht
FORMAT
74. A blog is best
updated
regularly—daily if
possible but at least
weekly.
UPDATE FREQUENCY
75. • Typically not less than
500 words
• Eliminate any
unnecessary words—
keep it simple and easy
to understand
• Keep sentences short
• Keep paragraphs short
• Short = easy to read
BLOG LENGTH
www.graphicstock.com/stock-image/portrait-of-brunette-woman-with-tablet-
looking-at-her-colleague
76. ASK QUESTIONS
End your blog with something like
this:
“Did you find some ideas to improve
marketing, etc? Let us know in the
below.”
77. • Include pix(s) with
your blog posts
• Video can be
embedded or
included by linking
to it
PIX & VIDEO
78. SEO STEPSYOUR READERS
• Respect your readers
• Check for typos
• Informal writing style is fine but use good
grammar to make it a professional and
understandable communication
• Find your style and stick to it
84. “Keyword Density [is] not really a
factor. Yes keyword should be
present but density is not
important.
Include the keyword but make
writing sound natural.”
- Senior engineer at Google
KEYWORD DENSITY
85. • Title tag
• Description tag
• Headline (H1 Tag)
• Sub-headlines (H2 Tags)
• Body of the text page – write with
keywords
BLOG OPTIMIZATION
86. Information (code) in a
web page/blog not
intended for users to
see but provides
information to search
engine crawlers.
WHAT ARE TAGS?
88. • Tag used to define the text in the top
line of a Web browser
• Utilized by search engines as the title
of search listings
• Make them short - maximum 55
characters with spaces
• Include at least one targeted keyword
(phrase)
• Never duplicate a title tag
TITLE TAG
89. TITLE TAGS SHOW UP IN SEARCH RESULTS
GOOGLE SEARCH: Custom Home Builders Chicago
90. • An tag to provide a description for
search engine listings.
• Descriptions should include very
specific, keyword-rich writing.
• 130 to 150 characters
DESCRIPTION TAG
91. DESCRIPTION TAGS SHOW UP IN SEARCH RESULTS
GOOGLE SEARCH: Custom Home Builders Chicago
92. • Use the keywords as
close to the
beginning of the
headline as
possible.
• The headline
should not be
longer than 65
characters
65
HEADLINES COUNT
93. • Use main keyword in the first
paragraph.
• Put a link to your website at the
end of the first paragraph, using a
keyword as anchor text for the link.
FIRST PARAGRAPH
94. • Use your main
keyword a few more
times in the blog and
once in the last
paragraph.
• Use lots of synonyms
BODY TEXT
95. Don’t use “click here”. Rather than click
here for more information, use descriptive
key words:
• E.g. Top stock picks for savvy investors
(key word: stock picks)
• E.g. Compare widget prices with 5 other
suppliers (key word: widget prices)
ADD LINKS FOR
READERS
100. • You
commenting on
other blog
posts
• Others
commenting on
your blog posts
COMMENTS COUNT
Photo credit: https://www.graphicstock.com/stock-image/feedback-sign-shows-
opinion-evaluation-and-surveys
106. • Search ranking for
blog
• # of bloggers allied
• # of positive blog
posts written about
your business
• Inbound links to your
site and blog
TRACK RESULTS
115. Takeaways
Write for your end user
Do your homework & have a plan
Write great content
Optimize for search
Write on a regular basis
Promote on social sites, email, etc
118. All materials contained in these presentations are
protected by Canadian and United States copyright
law and may not be reproduced, distributed,
transmitted, displayed, published or broadcast
without the prior written permission of KIAI Agency
Inc.
The names of actual companies, products or images
mentioned herein may be the copyright or
trademarks of their respective owners.
COPYRIGHT NOTICE