The document outlines 10 simple steps to build a $5 million business, as provided by Dave Kerpen, CEO of Likeable Local and Cofounder of Likeable Media. The steps include finding trustworthy partners, creating a focused strategy, saying no to opportunities that are off focus, finding peer support through organizations, forming an advisory board, hiring slowly and firing quickly, building a strong company culture, using social media to build your brand, asking for customer referrals, and prioritizing developing great people. The overall goal is to share Kerpen's experience in building two significant businesses over 7 years using these 10 steps.