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Build. Engage. Grow.
Help your clients grow in the 21st
century.
PRESENTED BY Dave Kerpen
CEO and Founder
Likeable Local
Dave@likeable.com#likeablewebinar
OUR STORY
#likeablewebinar
Social Media 101
#likeablewebinar
1.3 billion
monthly active Facebook users
1 Facebook Fan
are the fastest growing
demographic on social networks
45-54 year olds
Reaches 200 word of mouth
recommendations
84%of global consumers
believe recommendations
from friends and family are
the most trustworthy
sources of information
about products
#likeablewebinar
THE NEW WORD OF MOUTH
#likeablewebinar
The average Facebook user has a network of about
200 PEOPLE.
#likeablewebinar
1 Like =
200 RECOMMENDATIONS.
#likeablewebinar
100 Page Likes x 200 Connections =
20,000 PEOPLE.
X
#likeablewebinar
THE NEW WAY TO BE FOUND
#likeablewebinar
WHAT
SOCIAL MEDIA
WILL DO.
#likeablewebinar
Social Media Will
ALLOW YOU TO EASILY
REACH NEW CLIENTS.
#likeablewebinar
Social Media Will
HELP YOUR BUSINESS STAY TOP OF
MIND.
#likeablewebinar
Social Media Will
HELP BUILD LASTING RELATIONSHIPS
WITH ALL CLIENTS.
#likeablewebinar
WHAT
SOCIAL MEDIA
WON’T DO.
#likeablewebinar
SOCIAL MEDIA WON’T
BE FREE.
#likeablewebinar
SOCIAL MEDIA WON’T
BRING YOU INSTANT RESULTS.
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6
#likeablewebinar
SOCIAL MEDIA WON’T
MAKE UP FOR AN UNLIKEABLE BUSINESS.
#likeablewebinar
HELP YOUR
CLIENTS GROW IN
THE 21ST CENTURY
IN 3 STAGES
#likeablewebinar
1. BUILD: Months 1-4
2. ENGAGE: Months 5-
8
3. GROW: Months 9-12
#likeablewebinar
Stage 1: BUILD (months 1-4)
Stage 1: BUILD (months 1-4)
Stage 1: BUILD (months 1-4)
Stage 1: BUILD (months 1-4)
• Page Likes Ads
• Email lists and zip codes
• Look a Like audiences
Stage 1: Success
Increase social media
following with relevant
customers & prospects
by 100%
#likeablewebinar
Stage 2: ENGAGE (months 5-8)
Stage 2: ENGAGE (months 5-8)
Stage 2: ENGAGE (months 5-8)
BOOST
• Promotions
• Contests
• Storytelling
• Giveaways
Stage 2: Success
Increase engagement
on posts by 200%
#likeablewebinar
Stage 3: GROW (months 9-12)
Stage 3: GROW (months 9-12)
Stage 3: Success
Increase social media
referrals by 300%
#likeablewebinar
HOW CAN
LIKEABLE
HELP?
#likeablewebinar
OFFLINE MARKETING
SUPPORT
#likeablewebinar
HYPER-TARGETED
ADVERTISING
#likeablewebinar
CONTENT SCHEDULED, MANAGED,
AND TURBO BOOSTED FOR YOU
#likeablewebinar

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