This document summarizes Dave Kerpen's presentation on using social media to help businesses grow. It recommends a three stage process: 1) Build social media presence and following over months 1-4, 2) Engage audiences and boost posts over months 5-8, and 3) Grow referrals over months 9-12. Kerpen's company, Likeable Local, offers services to help businesses implement this process through targeted advertising, content management, and training in order to increase visibility, engagement, and word-of-mouth referrals for business growth.