Why It Pays To Be Likeable

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This document outlines 7 simple social media concepts for building a likeable business presented by Dave Kerpen at the #WSIMiami conference in September 2015. The concepts are: 1) Listen first and never stop listening to prospects and customers; 2) Respond to everyone using LAST (Listen, Apologize, Solve, Thank); 3) Tell stories instead of selling; 4) Be authentic and real; 5) Advertise better using hypertargeting and nonotargeting; 6) Provide value for free; 7) Be grateful, especially through thank you notes which increase customer loyalty. The presentation ends by thanking the audience and inviting questions.

#WSIMiami
Why It Pays
to Be Likeable
Dave Kerpen, CEO Likeable Local
September 2015
Author of 2 Likeable Books
Slideshare.com/davekerpen

#WSIMiami
11 Simple Concepts to Build a Likeable Business

#WSIMiami
7 Simple Social Concepts
to Drive Results
1. Listen.
2. Respond.
3. Tell. Don’t Sell.
4. Be Authentic.
5. Advertise. Better.
6. Provide Value.
7. Be Grateful.

#WSIMiami
1. Listen First and Never
Stop Listening.
“When people talk, listen completely.
Most people never listen.”
- Ernest Hemingway

#WSIMiami
Your customers are asking for you.

#WSIMiami
2. Respond. To Everyone.
“Life is 10% what happens to you and
90% how you react to it.”
-Charles Swindoll

#WSIMiami
Responsiveness is No Longer Optional.

#WSIMiami
LAST: Listen, Apologize, Solve, Thank.

#WSIMiami
The 4 Most Important Words in Social Media
“I’m Sorry & Thank You.”

#WSIMiami
Respond to Positive Comments Too.
In Your Own Unique Voice.

#WSIMiami
3. Tell. Don’t Sell.
“Storytelling is the most powerful way
to put ideas in the world today.”
- Robert McKee

#WSIMiami
Use Tools To Help You Tell Stories.

#WSIMiami
Inspire Your Customers to Tell Your Story.

#WSIMiami
4. Be Authentic. Be Real.
“I had no idea that being my authentic self could make me as rich as
I’ve become. If I had, I’d done it a lot earlier.”
- Oprah

#WSIMiami
Be Yourself. Online and Offline.

#WSIMiami
5. Advertise (Better).
“Nobody reads ads. People read what interests them,
and sometimes that’s an ad.”
- Howard Luck Gossage

#WSIMiami
Use Hypertargeting and Nonotargeting.

#WSIMiami
92% of people trust their friend’s recommendations.

#WSIMiami
6. Provide Value. For Free.
“Try not to become a man of success, but rather
try to become a man of value.”
- Albert Einstein

#WSIMiami
10% Off : Marketing
50% Off: Value
100% Off: Loyal customers for life

#WSIMiami
Cumberland Farms: Free Chillzone Day.

#WSIMiami
Provide B2B Value through LinkedIn, Webinars,
Articles, & eBooks.

#WSIMiami
7. Be Grateful.
“I would maintain that thanks are the highest form of thought, and that
gratitude is happiness doubled by wonder.”
- G.K. Chesterton

#WSIMiami
Donors Choose, R.O.I. of Gratitude.
The Original Social Media.
Those who received
handwritten thank you
notes were 38% more
likely to donate again!

#WSIMiami
“How dare you settle for less when the world
has made it so easy for you to be remarkable?”
- Seth Godin
@DaveKerpen
dave@likeable.com
DaveLinkedin.com
THANK YOU/ GRAND PRIZE/
QUESTIONS

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The document outlines 7 ways for dentists to succeed on social media in 2017, including asking patients for engagement to capitalize on word-of-mouth recommendations, listening and responding to all comments, advertising on social media platforms, creating compelling offers, using video and live video, partnering with influencers, and utilizing automation tools and mobile apps. It encourages dentists to set up demonstrations or consult their Henry Schein representative to learn more about how the Likeable Dentists program can help automate their social media efforts.

11 simple people skills that will get you everything you want

Dave Kerpen

The document appears to be a summary of a webinar hosted by Dave Kerpen on how to get what you want. Some of the key points covered in the webinar include listening first, building a consistent personal brand, using LinkedIn to meet people, always adding value, asking how you can help others, making every minute count, and letting go of what you think you need in order to get what you want. The webinar also promoted Likeable Local as a way to build a business using social media.

9 Ways to Optimize LinkedIn for Your SMB

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The document outlines 9 ways to optimize LinkedIn for business. It discusses customizing profiles, publishing content on LinkedIn as an author to establish expertise, sharing updates personally and for the business, listening to content relevant to your industry, creating LinkedIn groups, connecting with influencers, using LinkedIn for recruiting, advertising to targeted professionals, and integrating with tools like Twitter and Slideshare. The webinar encourages businesses to utilize LinkedIn's capabilities to boost their brand and engage with customers and prospects.

5 Ways Your SMB Can Make More Money Using Social Media

Dave Kerpen

The document outlines 5 ways to make money using social media: 1) generate referrals, 2) generate positive reviews and respond to negative ones, 3) use Facebook ads and offers to test and scale strategies, 4) create and promote your own information products, and 5) use tools and systems to automate processes and make them easier. The document was presented by Dave Kerpen, CEO of Likeable Local, and John Rampton, CEO of Due.com during a webinar on making money using social media.

A Local Business Bootcamp: 5 Concepts for Social Success

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How to Repurpose Content to Save Time & Maximize Leads

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11 Ways to Optimize LinkedIn for Business

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In case you haven't heard, LinkedIn is the online playing field where the social media & business worlds converge. Are you fully maximizing it to promote your business? Join Social Media Today + Likeable Local's CEO Dave Kerpen to learn essential LinkedIn strategies like: -Customizing your profile to boost your business. -Publishing on LinkedIn -Discovering & connecting with Influencers -Leveraging LinkedIn listening to generate new biz -And more!

7 Proven Strategies to Maximize Twitter for Your Business

Dave Kerpen

This document outlines 7 proven strategies for maximizing success on Twitter for businesses: 1) Listen strategically to customers and industry conversations; 2) Respond to everyone who mentions your company on Twitter; 3) Repeat great content to increase exposure; 4) Use hashtags wisely to join related conversations; 5) Advertise smarter by setting goals and targeting the right audience; 6) Join existing conversations about topics related to your business; 7) Use social media management tools to efficiently implement the strategies and track analytics. The presenter promotes the social media management tool Likeable Hub to help businesses effectively execute these Twitter strategies.

How To Turn Negativity On Search and Social Into Success

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How to Build a Media Empire for Free

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15 Ways to Grow Your Marketing Business in '15

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How LinkedIn Can Save Your Life

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150 Great Marketers to Follow in '15

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See the full, written list here! bit.ly/likeable150 Happy 2015! Here's to a making it the most #likeable year yet. Want to know what I love most about Twitter? The people. Reading tweets from my favorite thought leaders gives me such inspiration. That's why I'm thrilled to announce 2015's Top 150 thought leaders to follow on Twitter. Follow these 150 and get the latest from their savvy tweeting. Follow this list (bit.ly/twitter150) to keep up with all 150 thought-leading marketers in one place.

How to Build a $5 Million Business in 10 Simple Steps

Dave Kerpen

The document outlines 10 simple steps to build a $5 million business, as provided by Dave Kerpen, CEO of Likeable Local and Cofounder of Likeable Media. The steps include finding trustworthy partners, creating a focused strategy, saying no to opportunities that are off focus, finding peer support through organizations, forming an advisory board, hiring slowly and firing quickly, building a strong company culture, using social media to build your brand, asking for customer referrals, and prioritizing developing great people. The overall goal is to share Kerpen's experience in building two significant businesses over 7 years using these 10 steps.

How to Build a $5M (Agency) Business

Dave Kerpen

Dave Kerpen, CEO of Likeable Local and Cofounder of Likeable Media, provides 10 tips for building a $5 million business, including finding trustworthy partners, creating a focused strategy, hiring and firing carefully, building a strong brand, and asking for referrals. The webinar also outlines benefits of partnering with Likeable, such as increased visibility, education/training, and 20% commission on revenue generated for clients. Partnerships allow for white-labeling, featured listings, and access to over 500k followers on LinkedIn and Inc.

7 Reasons Social Media is Perfect for Nonprofits

Dave Kerpen

This document discusses how nonprofits can grow using social media. It notes that Facebook has over 1.3 billion monthly active users, and that 45-54 year olds are the fastest growing demographic. It then outlines 7 reasons why social media is perfect for nonprofits, including getting the word out faster and cheaper, building communities, and engaging influencers. The document promotes the services of Likeable Local for nonprofits, including offline marketing support, automated social media posting, custom mobile profiles, and training.

Build. Engage. Grow.

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This document summarizes Dave Kerpen's presentation on using social media to help businesses grow. It recommends a three stage process: 1) Build social media presence and following over months 1-4, 2) Engage audiences and boost posts over months 5-8, and 3) Grow referrals over months 9-12. Kerpen's company, Likeable Local, offers services to help businesses implement this process through targeted advertising, content management, and training in order to increase visibility, engagement, and word-of-mouth referrals for business growth.

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8 ways contractors can be successful on facebook and twitter

7 ways to dentists can succeed on social media in 2017

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9 Ways to Optimize LinkedIn for Your SMB

5 Ways Your SMB Can Make More Money Using Social Media

A Local Business Bootcamp: 5 Concepts for Social Success

How to Repurpose Content to Save Time & Maximize Leads

11 Ways to Optimize LinkedIn for Business

7 Proven Strategies to Maximize Twitter for Your Business

How To Turn Negativity On Search and Social Into Success

How to Build a Media Empire for Free

15 Ways to Grow Your Marketing Business in '15

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Why It Pays To Be Likeable

1. #WSIMiami Why It Pays to Be Likeable Dave Kerpen, CEO Likeable Local September 2015 Author of 2 Likeable Books Slideshare.com/davekerpen

2. #WSIMiami 11 Simple Concepts to Build a Likeable Business

3. #WSIMiami 7 Simple Social Concepts to Drive Results 1. Listen. 2. Respond. 3. Tell. Don’t Sell. 4. Be Authentic. 5. Advertise. Better. 6. Provide Value. 7. Be Grateful.

4. #WSIMiami 1. Listen First and Never Stop Listening. “When people talk, listen completely. Most people never listen.” - Ernest Hemingway

5. #WSIMiami Listen to your prospects.

6. #WSIMiami Listen to your customers.

7. #WSIMiami Your customers are asking for you.

8. #WSIMiami 2. Respond. To Everyone. “Life is 10% what happens to you and 90% how you react to it.” -Charles Swindoll

9. #WSIMiami Responsiveness is No Longer Optional.

10. #WSIMiami LAST: Listen, Apologize, Solve, Thank.

11. #WSIMiami The 4 Most Important Words in Social Media “I’m Sorry & Thank You.”

12. #WSIMiami Use Your Unique Brand Voice.

13. #WSIMiami Respond to Positive Comments Too. In Your Own Unique Voice.

14. #WSIMiami 3. Tell. Don’t Sell. “Storytelling is the most powerful way to put ideas in the world today.” - Robert McKee

15. #WSIMiami My Story.

16. #WSIMiami Use Tools To Help You Tell Stories.

17. #WSIMiami Inspire Your Customers to Tell Your Story.

18. #WSIMiami 4. Be Authentic. Be Real. “I had no idea that being my authentic self could make me as rich as I’ve become. If I had, I’d done it a lot earlier.” - Oprah

19. #WSIMiami Be Yourself. Online and Offline.

20. #WSIMiami 5. Advertise (Better). “Nobody reads ads. People read what interests them, and sometimes that’s an ad.” - Howard Luck Gossage

21. #WSIMiami Use Hypertargeting and Nonotargeting.

22. #WSIMiami 92% of people trust their friend’s recommendations.

23. #WSIMiami 6. Provide Value. For Free. “Try not to become a man of success, but rather try to become a man of value.” - Albert Einstein

24. #WSIMiami 10% Off : Marketing 50% Off: Value 100% Off: Loyal customers for life

25. #WSIMiami Cumberland Farms: Free Chillzone Day.

26. #WSIMiami Loyal Customers For Life.

27. #WSIMiami Provide B2B Value through LinkedIn, Webinars, Articles, & eBooks.

28. #WSIMiami 7. Be Grateful. “I would maintain that thanks are the highest form of thought, and that gratitude is happiness doubled by wonder.” - G.K. Chesterton

29. #WSIMiami The Power of “Thank You”

30. #WSIMiami Donors Choose, R.O.I. of Gratitude. The Original Social Media. Those who received handwritten thank you notes were 38% more likely to donate again!

31. #WSIMiami SIGN UP 1 Likeable Customer & get $75 Amex Gift Card SIGN UP 2 Likeable Customers & get $200 Amex Gift Card #WSIMiami Special **Customers must sign up before Sept 30 for you to redeem special offer **

32. #WSIMiami “How dare you settle for less when the world has made it so easy for you to be remarkable?” - Seth Godin @DaveKerpen dave@likeable.com DaveLinkedin.com THANK YOU/ GRAND PRIZE/ QUESTIONS

Why It Pays To Be Likeable

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