This document outlines 7 simple social media concepts for building a likeable business presented by Dave Kerpen at the #WSIMiami conference in September 2015. The concepts are: 1) Listen first and never stop listening to prospects and customers; 2) Respond to everyone using LAST (Listen, Apologize, Solve, Thank); 3) Tell stories instead of selling; 4) Be authentic and real; 5) Advertise better using hypertargeting and nonotargeting; 6) Provide value for free; 7) Be grateful, especially through thank you notes which increase customer loyalty. The presentation ends by thanking the audience and inviting questions.
5 Social Trends & What They Mean for Your StrategyDave Kerpen
Take a dive into 5 of social media's most prevalent themes and trends, plus a few bonus predictions of what to keep your eye on in the space. You'll also see a series of actionable next steps associated with each trend to ensure your brand's social media strategy is poised to stay ahead of the curve, meet your objectives, and beat your competitors.
7 ways to grow your business during the holiday season with Post PlannerDave Kerpen
This document outlines 7 ways for businesses to grow during the holiday season through social media. It discusses:
1) Asking for engagement on social media to leverage word-of-mouth referrals.
2) Listening to customers and responding to both positive and negative comments to build trust.
3) Advertising on social media platforms like Facebook and Instagram to increase post reach.
4) Creating compelling limited-time offers to drive traffic and leads.
5) Using video and live video to engage audiences and showcase the business.
6) Partnering with influencers who can promote offers to their followers.
7) Automating social media activities and content creation using tools to save time.
Spring Cleaning: 7 things to give up to grow your businessDave Kerpen
This document summarizes a webinar about 7 things entrepreneurs need to give up to grow their business. The webinar featured several business leaders discussing things they had to give up, including extra projects, ego, carefree living, comfort and certainty, consistent schedules, control, and security. It concludes with the host Dave Kerpen emphasizing three things not to give up: priorities, reputation, and time.
The 7 Surprising Ways to Succeed with Social Media For Event PlannersLikeable Local
For event planning professionals, social media can sometimes seem daunting. There are many tried and true methods to the business, and it can be hard to try something new. In this webinar, The 7 Surprising Ways to Succeed with Social Media for Event Planners, Likeable Local Marketing Manager Beth Henderson will show you that using social media for your event planning business is really just the same principles you know and love, just on a different platform.
The Quick And Dirty Guide To Creating Blog Posts That Your Audience CravesDominique Jackson
You've been reading about the importance of blogging for a long time. You might have started out with a blog post every now and then, but never got any traction. Most people fail at blogging because they're creating the wrong type of content.
This presentation will show you how to create blog posts that your target audience CRAVES and is STARVING for. The type of content that people look for when they're further into the buying process. And the best part? It's just a simple 3 step process!
This document provides tips for using Facebook to turn fans into customers. It suggests engaging fans with quality content, keeping conversations going with questions, offering products for sale on Facebook, turning coupons into games to attract more fans, giving away free products or holding creative sweepstakes to generate interest, using lucky coupons or contests tied to email capture, and creating automated email responders to regularly offer deals to subscribers. The keys to success are offering unique prizes people want to win, giving non-winners a discount, and collecting leads through email signups. A social media agency can help with custom Facebook pages, campaigns, contests, email marketing, and more.
Successful marketers know how to use psychological principles to understand their customers, in order to deliver exactly what those customers need and want. All it takes is a little psychological insight, and you're ready for roll. Psychology is power, and applying the following principles to your business can define a whole new approach, and lead to more marketing success than you ever thought possible.
WHY IT PAYS TO BE LIKEABLE: 7 SIMPLE SOCIAL CONCEPTS TO DRIVE RESULTS [INBOUN...HubSpot
Dave will share stories and actionable advice from inspirational business leaders. Today's consumers demand more from brands, making principles like responsiveness, delivering valuable, authenticity, and adaptability essential. By meeting, even exceeding, these high expectations, companies will become more likeable and see greater business results. And in the digital age, with social media serving as the great equalizer, this truth has been even more evident.
Jenn Herman - Building Your Brand with Instagram at HUG 2017SD Inbound Marketing
Learn the tactics and strategies that will set your brand apart on Instagram. From well-crafted bios, to content strategies and effective captions, as well as hashtag strategies and analytics, you'll walk away with actionable practices you can implement immediately for Instagram success.
Jen Spencer is an inbound marketing evangelist who gave a presentation on evangelizing an inbound culture. She discussed creating buyer personas to understand customers, developing content to guide them through the awareness, consideration, and decision stages. Spencer emphasized testing strategies, tracking results, and getting the whole company involved to successfully adopt an inbound approach.
Did you know modern statistics state that you have 60 seconds or less to capture your audience’s attention?
You’ve might have heard it before, but maybe not in terms of presentations. It’s crucial to understand the importance of grasping an audience’s attention in the first moments of a talk. Your opening lines set the tone for your overall performance, so a great opener will prepare and intrigue the audience and ensure that your message is effectively received.
So, how do you enchant an audience right off the bat?
Here are 5 methods that we have found work the best for beginning a presentation.
This document provides tips and strategies for marketing and growing a business through social media. It emphasizes building relationships and becoming an authority by creating engaging content like blogs, videos and photos. It stresses the importance of storytelling, being authentic and responsive. It also discusses strategies for posting on social media platforms like scheduling posts, using hashtags and calls to action to build an engaged community and audience. The overall message is that social media should be used to educate, engage and empower your target audience.
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
This document provides 7 tips for keeping social media simple and seeing bigger business results. The tips include focusing social media efforts where target customers are active; maintaining a consistent brand and up-to-date profiles across networks; leveraging LinkedIn for business development and recruiting; using Facebook best practices like live videos and lookalike audiences; building rapport with key clients; creating and syndicating compelling content regularly; and using content to drive customers to a call to action. The document encourages taking action on social media audits and profile updates to improve efforts.
smAlbany 2013 5 ways to get more leads mannix marketingLiberteks
This document outlines 5 top ways to get more leads and sales: 1) blogging, 2) giveaways, 3) advertising, 4) email marketing, and 5) nurturing and social engagement. It provides tips for each method such as writing interesting blog posts, running contests on social media to collect email addresses, using targeted display ads, sending promotional emails with offers, and engaging with leads on social media to convert them to sales. The overall message is that developing quality content and staying in regular contact with potential customers through various channels can help grow a business.
Content Marketing: What is it? | Joe Hines | Lunch & LearnUCICove
About UCI Applied Innovation:
UCI Applied Innovation is a dynamic, innovative central platform for the UCI campus, entrepreneurs, inventors, the business community and investors to collaborate and move UCI research from lab to market.
About the Cove @ UCI:
To accelerate collaboration by better connecting innovation partners in Orange County, UCI Applied Innovation created the Cove, a physical, state-of-the-art hub for entrepreneurs to gather and navigate the resources available both on and off campus. The Cove is headquarters for UCI Applied Innovation, as well as houses several ecosystem partners including incubators, accelerators, angel investors, venture capitalists, mentors and legal experts.
Follow us on social media:
Facebook: @UCICove
Twitter: @UCICove
Instagram: @UCICove
LinkedIn: @UCIAppliedInnovation
For more information:
cove@uci.edu
http://innovation.uci.edu/
Ten easy to implement ways to grow your online community. A thriving community offers you greater opportunities and be perceived as an influencer and expert in your field of expertise.
Дали сте подготвени да ја испразните чашата и повторно да го научете маркетингот? Време е навистина да почнеме да ги третираме нашите клиенти онака како што се - Кралеви!
Be prepared to communicate and connect with analysts, brokers, investors and the media at this premiere mining conference. PDAC 2016 is fast approaching - be ready!
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El documento anuncia varios eventos culturales que tendrán lugar en Zaragoza del 27 de junio al 3 de julio, incluyendo el festival de hip hop en el Anfiteatro de Ranillas el 2 de julio, espectáculos de comedia con Berto Romero y otros comediantes, un concierto de música clásica de Al Ayre Español, y una obra de teatro titulada Exitus en el Teatro Principal.
Jessie J performs the song "Who's Laughing Now" in a classroom setting. The music video analyzes various shots of Jessie J singing, including medium shots to show the background, medium close-ups, close-ups from different angles, and shots that track around her as she performs to give the sequence more variety. The shots include angles, zooms, tilts, pans, and cuts to capture her expression and movement throughout the performance.
Tackling the difficult areas of chemical entity extractionNextMove Software
The document discusses approaches for chemical entity extraction from text, including dictionary-based, grammar-based, and machine learning methods. It focuses on challenges with misspelled chemical names and unconventional entities like formulas. Grammars are presented as an effective method, with examples of molecule and substituent grammars. Entity recognition tools are evaluated on benchmark tasks, with results showing improvement from custom dictionaries and black/white lists informed by training data.
Acceptable Sweetness: How FDA Sets Acceptable Daily Intake LevelsFood Insight
The Food and Drug Administration (FDA) sets an Acceptable Daily Intake (ADI) for many ingredients, including low-calorie sweeteners. See how they figure it out in this new infographic.
Presentación creativa para el lanzamiento de la línea de agua embotellada Oksi, junto a sus tres propuestas creativas.
Creativo: Huwen Arnone.
Diseño Gráfico: Luis Guerra.
Dirección Creativa: Andrea Vivas.
Agencia: Henner Group Miami.
Hablemos del Romanticismo. VI: El Romanticismo al otro lado del Atlántico: Am...Museo del Romanticismo
El documento habla sobre el Romanticismo en América Latina durante el siglo XIX. Tras las guerras de independencia, las nuevas naciones promovieron el arte a través de academias que adoptaron inicialmente estilos neoclásicos y luego románticos. Los artistas buscaban expresar una identidad nacional en sus obras que reflejaban temas como la naturaleza, historia y cultura de cada país.
Disampaikan pada Jambore Inovasi Kalimantan, kerjasama
PKP2A III LAN Samarinda dengan Pemerintah Provinsi Kalimantan Utara
Tanjung Selor, Bulungan. 25-26 Oktober 2016
Dr. Tri Widodo W. Utomo, MA
DeputI Inovasi Administrasi Negara LAN-RI
http://inovasi.lan.go.id
Ipsos MORI Scottish Opinion Monitor - September 2016Ipsos UK
In the wake of the UK voting to leave the EU against the wishes of the majority of Scots, our new poll for STV News suggests that Brexit has not caused an upsurge in support for either a second independence referendum being held, or for supporters of independence carrying the day in the event of a second vote being held.
Why it Pays to be Likeable: 7 Simple Social ConceptsDave Kerpen
The document discusses 7 simple concepts for building a likeable business: listen, be responsive, tell stories instead of selling, be transparent, be authentic, work as a team, and be grateful. It provides examples and advice for each concept, such as listening to staff, customers, and fans; responding quickly using LAST (listen, apologize, solve, thank); telling company stories through various channels; being vulnerable and truthful; embracing authenticity; hosting team-building activities; and expressing gratitude through handwritten thank you notes. The overall message is that incorporating these social concepts can help a business become more likeable.
This document contains tips for using social media to build a likeable business from Dave Kerpen, CEO of Likeable Media. It discusses the importance of listening to customers, telling stories to advertise your business, giving away value, being authentic and grateful, and responding to customers. The key messages are to listen first, share inspiring stories, advertise better through targeting and value, be real and genuine, and respond to everyone. Building relationships and providing value are emphasized over direct selling.
Why it pays to be likeable 7 simple social concepts Dave Kerpen
The document discusses 11 simple social concepts for building a likeable business: listening, responsiveness, storytelling, transparency, authenticity, team playing, and gratefulness. It provides examples and explanations for each concept. The key ideas are to listen to customers, respond promptly to both positive and negative feedback, tell your company's story authentically online and through social media, be transparent, build team spirit through collaborative activities, and express gratitude to foster loyalty.
Learn a 3 step process that will make people looking at your website, turn into actual paying customers. Despite what they may think, startups don't have an exposure problem, they have a conversion problem.
10 Lessons from a First Time Entrepreneur. Scot Chisholm
10 key lessons I've learned over an eight year (and counting) journey as a first time entrepreneur. First presented at Lean Startup Machine in San Diego, CA on May 19, 2013. http://www.stayclassy.org
Your attitudes will impact how well you sell. Take the time to fine-tune those attitudes, and you will see a difference in what you say to yourself and what you accomplish.
Build your brand on the job - Workfront LEAP 2016Terri Trespicio
This document provides advice on building your personal brand at work. It emphasizes that your brand is how you are seen by others and is defined by what you do and how you do it. It encourages developing expertise in a niche, teaching and sharing knowledge, leaving your comfort zone to meet new people, and standing out through signature work rather than just completing tasks. The overall message is that career success depends on actively promoting your brand through contribution and becoming indispensable rather than just putting in effort.
The document discusses the power of influence and persuasion. It provides 5 key factors for planning how to influence others: 1) overcome communication blockers, 2) look for win-win opportunities, 3) become a likeable messenger, 4) avoid conflicts and confrontations, and 5) control information. The most important things are getting people to like you and breaking through barriers to listening. Influence comes from competence, not authority. Planning in advance can lead to success when influencing others.
How to write emails that sell! - Ben Keighley | Routes4Media.comRoutes 4 Media
Billions of marketing emails hit inboxes every day, yet just 1% make money. Here I dive into how you can become part of that 1%!
This is from a recent talk at the Festival of Enterprise 2019 at the NEC in the UK. Should you require more information, please do reach out - https://www.routes4media.com
The document discusses various ideas and strategies related to influence and persuasion. Some of the key points covered include:
1. The importance of overcoming communication blockers and getting people to listen before trying to influence them.
2. Looking for win-win opportunities by understanding other people's interests and making the pie bigger for both sides.
3. Factors that make a persuasive messenger like being likable, well-dressed, and avoiding conflicts.
4. The importance of planning influence strategies in advance by considering other people's perspectives.
The document outlines a 5-step process for winning customers: 1) Be likable by smiling, being present, and enthusiastic. 2) Connect by listening, finding common interests, and not disagreeing. 3) Solve problems by asking questions to identify issues and confirm problems. 4) Build trust by taking care of customers' needs. 5) Create positive experiences through congratulatory calls, tickets, or thank you notes. It also discusses developing a personal brand through expertise, teaching, speaking, online presence, writing, and appearance to get people to buy you.
The document discusses various ideas and strategies related to influence and persuasion. It emphasizes that likability and overcoming communication blockers are key to influencing others. Additionally, it stresses looking for win-win opportunities, avoiding conflicts, and controlling information. The document provides tips for becoming a more persuasive messenger, such as dressing professionally and finding similarities with others. It also outlines a five-factor planning strategy for influencing outcomes.
This document provides guidance on creating engaging social media content. It emphasizes focusing on the audience rather than self-promotion. Specifically, it recommends (1) standing out through unexpected opportunities and special events, (2) shifting focus from "What's in it for me?" to "What's in it for them?" by understanding the audience's perspective, and (3) answering three questions for each post - the goal, target audience, and value proposition. The overall message is that effective content meets audience needs rather than just promoting the company.
Introduction to the Social Media Lifecycle - NCD HaarlemEdwin Korver
NCD Haarlem is a local division of the NCD association of top level managers, commissioners and board members. I was invited to present my Social Media Lifecycle.
More info: http://socialmedialifecycle.com
This document discusses effective advertising strategies and how to avoid common failures. It begins by outlining 12 common causes of advertising failure, such as attempting to reach too many people, assuming the business owner knows best, and confusing response with results. It then discusses how to write effective ads by understanding how the brain works and focusing on relevance and credibility. Specific techniques are provided, such as using emotion, metaphors, stories, and attention-getting elements like verbs, word flags, and rhythm. The key is to satisfy both the logical left brain and emotional right brain through benefits, credibility, and making the audience feel something.
This document outlines Jim Hunter's approach to servant leadership and provides guidance on how to implement servant leadership skills and principles. It discusses Hunter's books on servant leadership and defines key leadership skills like patience, kindness, humility, and respectfulness. It also outlines an everyday servant leadership approach used by CEO Mark Skogen at Festival Foods, including things like daily huddles, recognition of staff, and ensuring all associates have what they need to succeed.
Entrepreneurship Skills - Dating Skills For Engineers (2015 version)iain.verigin
I begin with "What Does A Project Look and Feel LIke?"
Then I focus on four fundamental personal skills of entrepreneurship – Communicating (Heath Brothers), Listening (Marshal Goldsmith), Helping (Edgar Schein), and Don’t Be An Asshole (Robert Sutton). I also add in the Growth Mindset (Carol Dweck) as part of Don’t Be An Asshole.
I used to call this talk “Entrepreneurship Fundamental Skills” and the nickname that emerged was “Dating Skills For Engineers”.
This document provides tips and strategies for crafting customer experiences for diverse groups of people. It discusses how customers have changed and now expect personalized experiences. It emphasizes understanding customers who are different than you by learning about their lives, priorities, and values. It also provides six ways to deepen customer experiences: tap into customers' values, be the "good guys," pay attention to trends, adapt marketing, be fearless, and focus on helping customers rather than just selling. Diversity comes in many forms, and connecting with those not like you involves relieving their pain and understanding what they need.
7 ways to dentists can succeed on social media in 2017Dave Kerpen
The document outlines 7 ways for dentists to succeed on social media in 2017, including asking patients for engagement to capitalize on word-of-mouth recommendations, listening and responding to all comments, advertising on social media platforms, creating compelling offers, using video and live video, partnering with influencers, and utilizing automation tools and mobile apps. It encourages dentists to set up demonstrations or consult their Henry Schein representative to learn more about how the Likeable Dentists program can help automate their social media efforts.
11 simple people skills that will get you everything you wantDave Kerpen
The document appears to be a summary of a webinar hosted by Dave Kerpen on how to get what you want. Some of the key points covered in the webinar include listening first, building a consistent personal brand, using LinkedIn to meet people, always adding value, asking how you can help others, making every minute count, and letting go of what you think you need in order to get what you want. The webinar also promoted Likeable Local as a way to build a business using social media.
9 Ways to Optimize LinkedIn for Your SMBDave Kerpen
The document outlines 9 ways to optimize LinkedIn for business. It discusses customizing profiles, publishing content on LinkedIn as an author to establish expertise, sharing updates personally and for the business, listening to content relevant to your industry, creating LinkedIn groups, connecting with influencers, using LinkedIn for recruiting, advertising to targeted professionals, and integrating with tools like Twitter and Slideshare. The webinar encourages businesses to utilize LinkedIn's capabilities to boost their brand and engage with customers and prospects.
5 Ways Your SMB Can Make More Money Using Social MediaDave Kerpen
The document outlines 5 ways to make money using social media: 1) generate referrals, 2) generate positive reviews and respond to negative ones, 3) use Facebook ads and offers to test and scale strategies, 4) create and promote your own information products, and 5) use tools and systems to automate processes and make them easier. The document was presented by Dave Kerpen, CEO of Likeable Local, and John Rampton, CEO of Due.com during a webinar on making money using social media.
A Local Business Bootcamp: 5 Concepts for Social SuccessDave Kerpen
As a small business, your online presence is important, but have you ever thought your business lacked the special skills to really shine online? Don't worry, Likeable Local and SMT are here to help. Get your digital ducks in a row by keeping up with the latest trends to better your business with Likeable Local CEO and NYTimes Bestselling author, Dave Kerpen.
How to Repurpose Content to Save Time & Maximize LeadsDave Kerpen
Could your content calendar use a little extra ... oomf? Ideas can flow like water if you have the right mindset to repurpose, reuse, and recycle your social content and promote it to the right channels.
Learn how to repurpose social content in this live webinar with Likeable Local's Dave Kerpen and HubSpot's Rebeca Corliss.
11 Ways to Optimize LinkedIn for BusinessDave Kerpen
In case you haven't heard, LinkedIn is the online playing field where the social media & business worlds converge. Are you fully maximizing it to promote your business? Join Social Media Today + Likeable Local's CEO Dave Kerpen to learn essential LinkedIn strategies like:
-Customizing your profile to boost your business.
-Publishing on LinkedIn
-Discovering & connecting with Influencers
-Leveraging LinkedIn listening to generate new biz
-And more!
7 Proven Strategies to Maximize Twitter for Your BusinessDave Kerpen
This document outlines 7 proven strategies for maximizing success on Twitter for businesses: 1) Listen strategically to customers and industry conversations; 2) Respond to everyone who mentions your company on Twitter; 3) Repeat great content to increase exposure; 4) Use hashtags wisely to join related conversations; 5) Advertise smarter by setting goals and targeting the right audience; 6) Join existing conversations about topics related to your business; 7) Use social media management tools to efficiently implement the strategies and track analytics. The presenter promotes the social media management tool Likeable Hub to help businesses effectively execute these Twitter strategies.
How To Turn Negativity On Search and Social Into SuccessDave Kerpen
Join Likeable Local CEO, Dave Kerpen, and BrandYourself CEO, Patrick Ambron, in order to learn:
-How to handle negative search results online.
-How to approach negative social comments.
-How to turn negative feelings online into positive ones.
15 Ways to Grow Your Marketing Business in '15Dave Kerpen
Likeable Local partnered with some of our top marketing thought leaders to follow in '15 to share 15 actionable tips for marketers in this webinar! Check out the slides as these innovators and Likeable Local CEO, Dave Kerpen, give you advice to take your marketing business to the next level.
See the full, written list here! bit.ly/likeable150
Happy 2015! Here's to a making it the most #likeable year yet. Want to know what I love most about Twitter? The people. Reading tweets from my favorite thought leaders gives me such inspiration. That's why I'm thrilled to announce 2015's Top 150 thought leaders to follow on Twitter. Follow these 150 and get the latest from their savvy tweeting.
Follow this list (bit.ly/twitter150) to keep up with all 150 thought-leading marketers in one place.
How to Build a $5 Million Business in 10 Simple StepsDave Kerpen
The document outlines 10 simple steps to build a $5 million business, as provided by Dave Kerpen, CEO of Likeable Local and Cofounder of Likeable Media. The steps include finding trustworthy partners, creating a focused strategy, saying no to opportunities that are off focus, finding peer support through organizations, forming an advisory board, hiring slowly and firing quickly, building a strong company culture, using social media to build your brand, asking for customer referrals, and prioritizing developing great people. The overall goal is to share Kerpen's experience in building two significant businesses over 7 years using these 10 steps.
Dave Kerpen, CEO of Likeable Local and Cofounder of Likeable Media, provides 10 tips for building a $5 million business, including finding trustworthy partners, creating a focused strategy, hiring and firing carefully, building a strong brand, and asking for referrals. The webinar also outlines benefits of partnering with Likeable, such as increased visibility, education/training, and 20% commission on revenue generated for clients. Partnerships allow for white-labeling, featured listings, and access to over 500k followers on LinkedIn and Inc.
7 Reasons Social Media is Perfect for Nonprofits Dave Kerpen
This document discusses how nonprofits can grow using social media. It notes that Facebook has over 1.3 billion monthly active users, and that 45-54 year olds are the fastest growing demographic. It then outlines 7 reasons why social media is perfect for nonprofits, including getting the word out faster and cheaper, building communities, and engaging influencers. The document promotes the services of Likeable Local for nonprofits, including offline marketing support, automated social media posting, custom mobile profiles, and training.
This document summarizes Dave Kerpen's presentation on using social media to help businesses grow. It recommends a three stage process: 1) Build social media presence and following over months 1-4, 2) Engage audiences and boost posts over months 5-8, and 3) Grow referrals over months 9-12. Kerpen's company, Likeable Local, offers services to help businesses implement this process through targeted advertising, content management, and training in order to increase visibility, engagement, and word-of-mouth referrals for business growth.
Mastering Social Media Marketing: The Five Pillars You Need to KnowMyTaskerVirtualAssis
The digital age has captivated everyone from millennials to Gen Z, with social media at the forefront of this revolution. These platforms offer endless entertainment and valuable opportunities for marketers to reach audiences cost-effectively.
Just like any robust structure, social media marketing relies on foundational pillars. Let's dive into these five pillars of social media marketing and see how they can fortify your marketing efforts.
Unlock Real Reddit Growth with SociocosmosSocioCosmos
Experience real growth on Reddit with genuine followers from Sociocosmos. Elevate your discussions and increase your influence.
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4. Be Authentic. Be Real.
“I had no idea that being my authentic self could make me as rich as
I’ve become. If I had, I’d done it a lot earlier.”
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28. #WSIMiami
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gratitude is happiness doubled by wonder.”
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30. #WSIMiami
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