The document outlines 7 ways for dentists to succeed on social media in 2017, including asking patients for engagement to capitalize on word-of-mouth recommendations, listening and responding to all comments, advertising on social media platforms, creating compelling offers, using video and live video, partnering with influencers, and utilizing automation tools and mobile apps. It encourages dentists to set up demonstrations or consult their Henry Schein representative to learn more about how the Likeable Dentists program can help automate their social media efforts.