Instagram is growing rapidly, with 26 percent of adults now using the social media network. Yet, only a few brands include Instagram in their social media strategy…and even fewer use it properly.
From Fans to Advocates: How to Build Community and Grow #BrandLoveHootsuite
What is community? How can making community central to your business help you grow? Beyond likes, +1s, shares and RTs, how can brands engage with their audiences to build lasting relationships that take them from fans to advocates? Hootsuite’s VP Community & Customer Experience, Jeanette Gibson, and Dr. William Ward, Director, Education Strategy share best practices and real-world examples of how a strong community of fans and followers can become a powerful tool in activating others to get involved and fall in love with your brand.
Berocca aims to create a three-point social media strategy to reinforce its brand objectives. The plan includes being more agile with always-on content, creating "hero content" or tentpole campaigns, and expanding its social media channels. It will differentiate its Focus and Alertness products by targeting morning users and those experiencing afternoon slumps, respectively. The presentation proposes using real-time marketing, developing planned, watchlist, opportunistic, and everyday content approaches. It introduces ideas for "hero content" including a competition using a fictional "Fizz-O-Tron" machine that dispenses Berocca, rewarding alert users. The concept would extend to a mobile game challenging friends.
The document discusses theKbuzz company and their expertise in social media marketing. They have experience building and managing over 250 Facebook pages. They provide strategies and execution of social media plans for clients. The document also shares statistics on social media usage and examples of top performing Facebook pages based on engagement, interactivity, and other criteria.
Confused about all the advertising options on social media? The landscape is changing in 2015 and you will need to have a marketing budget. Find out what you need to know about advertising on Facebook, Twitter, LinkedIn, Pinterest, and YouTube.
Growing Instagram Results Through Partnerships, Liz Kennedy, Social Fresh Con...Social Fresh Conference
This document outlines FreshDirect's strategy for growing their Instagram presence through partnerships. It discusses finding partners who will delight followers, taking risks by partnering with influencers outside their category, evolving partnerships over time through different content types and multi-day/multi-partner campaigns, and defining success through unique content, cadence, reach and tying campaigns into broader brand priorities while documenting results. The strategy is centered around their "Fab 4" pillars of partnering, delighting followers, disrupting expectations, and continually evolving their approach.
Digital marketing from a human perspective: For schools and campsOur Kids Media
Consumer behaviour has forever changed and the digital world continues to be an evolving landscape. Families will research you online, and you need to be where they are. The role of the sales person is now to support everything you do online.
This presentation provides a strategy for determine where to go and be in the digital space that will be most effective for your schools or camps marketing goals.
Pin for the Win: How to Market Your Brand on PinterestMarketo
This document provides tips for using Pinterest to market a brand. It discusses building an initial follower base through following others and using a "Pin It" button. It also recommends leveraging other social channels by posting pins to Facebook and Twitter. Additional tips include creating engaging content like how-to boards and contests. The document also discusses using rich pins and tying Pinterest activity to online revenue and sales.
Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...Boot Camp Digital
Social media is changing in 2013, and businesses have to be ready. In this social media training presentation by Boot Camp Digital, learn what to expect for social media in 2013 and what your company can do now to get your social media marketing training in shape. Boot Camp Digital also offers a leading social media marketing and Internet marketing training course once a quarter - you can get details on the upcoming training at http://bootcampdigital.com/training/2-day-boot-camp-internet-and-social-media-training/#
How to Repurpose Content to Save Time & Maximize LeadsDave Kerpen
Could your content calendar use a little extra ... oomf? Ideas can flow like water if you have the right mindset to repurpose, reuse, and recycle your social content and promote it to the right channels.
Learn how to repurpose social content in this live webinar with Likeable Local's Dave Kerpen and HubSpot's Rebeca Corliss.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Ge...Clement Wong
Getting only 1 like, 2 likes on your fan page when you post?
Are you frustrated that people are not buying on social media?
In this sharing that I presented at the Marcus Evans Retail Excellence Conference in Singapore 2014, you will be able to learn:
1) 3 Tactics To Spike The Volume Of Engagement
2) Receive a Breakthrough Number of Shares In Your Content... Even on a Slow News Day.
3) Gain an Influx of Targeted, Engaged, Ready Fans that Buy Not Once, Not Twice, and Not Even Three Times --- But Whenever You Want Them To.
Stories have been told for centuries, with many childhood tales passed down across each generation. But what makes a good story in the 21st century and how can we as Digital PRs and marketers produce a story that is worthy of being covered by the media? During this talk I will discuss what makes a good story, uncover my own interpretation and tactics of storytelling, which I have developed through my love of studying History at university, and apply this to creating content and enticing journalists across all industries, to ultimately secure those all important links. Presented by Marina Plummer, Digital PR Manager, Kaizen Agency.
How to Gain a Massive Following on Instagram: 10 Proven Tactics to Grow Follo...Buffer
We did the research and found 10 proven ways to grow your Instagram following and increase your engagement. Try these today!
1. Post consistently (at least once a day)
2. Try videos, live videos, and Stories
3. Study and use quality hashtags
4. Share user-generated content
5. Collaborate with others
6. Post at your best times
7. Use your analytics
8. Engage your fans
9. Host contests
10. Cross-post
Read the full blog post here: https://blog.bufferapp.com/instagram-growth
Try Buffer for Instagram: https://buffer.com/instagram
11 Ways to Optimize LinkedIn for BusinessDave Kerpen
In case you haven't heard, LinkedIn is the online playing field where the social media & business worlds converge. Are you fully maximizing it to promote your business? Join Social Media Today + Likeable Local's CEO Dave Kerpen to learn essential LinkedIn strategies like:
-Customizing your profile to boost your business.
-Publishing on LinkedIn
-Discovering & connecting with Influencers
-Leveraging LinkedIn listening to generate new biz
-And more!
Could Your Brand Handle A Shark Attack? Prepare For Crises Lurking Beneath Yo...Cision
If you don’t have the right resources, your brand can’t defend itself. So how can you quickly and confidently take control of a developing crisis?
Learn how Visit North Carolina’s Scott Peacock used crisis communication best practices and Cision Global Insights to keep the state’s tourism afloat during a crisis-filled summer.
View our free, on-demand webinar at http://www.cision.com/us/resources/webinars-events/can-your-brand-handle-a-crisis/.
Advanced Analytics: Are your campaigns effective?Cision
Most communicators know the importance of measurement, but few know how to do it correctly. Do you?
Cision PR Edition helps you prove the value of your communication by giving you a 360-degree view of your campaigns through easy-to-understand reporting and advanced analytics.
Join Cision’s Shawn Dooley for a free webinar to learn how to report on the impact of your campaigns. Shawn will show you how to:
- Measure your impact through competitive analysis
- Better understand your brand with performance metrics
- Create targeted communication with key message analysis
- Showcase your efforts through illustrated reports
SEJ’s Executive Editor, Kelsey Jones discusses strategies to grow Instagram engagement. She shares not only the best practices of Instagram, but pulls from real examples to showcase what some of the best Instagram users are doing and how you can get inspiration from them to grow your presence on this mobile social app.
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat Cision
Learn more about the cloud here: http://bit.ly/2g0cdlU
Marketers must adapt to the changing consumer – when, where and how they consume content – or they will be left behind. Earned media is essential to your communications program success!
Join Cision’s Senior Vice President of Marketing, Ken Wincko and Sodexo’s Vice President of Public Relations, Steve Cox as they discuss how you can utilize earned media to enhance your marketing and communications programs and drive organizational growth.
Ken and Steve will show you how to:
- Uncover key trends and emerging topics to create an effective
content strategy
- Enhance your results by applying the power of earned media,
integrated with paid and owned
- Improve the measurability of your programs and deliver true
business ROI
Listen, Engage, Grow: How to Construct Social CommunitiesCision
You have fans and followers, but what about real business results? Drive social PR success by turning your audience into an engaged community.
Discover how to cultivate community across the social networks you rely on with Cision’s Senior Social Media and Media Relations Manager Stacey Miller and Account Manager Blake Baker.
See how to:
• Drive real business results using social lists and other segmentations
• Increase brand awareness by cultivating media and influencer communities
• Understand what makes your target audience tick, and how to engage them
• Develop and visualize KPIs to assess results with Cision social monitoring
Branded video views increased 73 percent from Q3 2013 to Q3 2014. Is your content strategy keeping pace? Get the latest video best practices, from creation and distribution to platform customization and measurement.
Want to pitch reporters and understand audience passion points better? With Pinterest, you can do that and more!
See “Pinterest Marketing: An Hour a Day” author Jennifer Cario's presentation about why Pinterest's inherent traits and new year updates make it a must for PR pros.
Big data—that ever-expanding universe of digital influencers and exploding number of social media conversations—can be a big brand-building opportunity for PR professionals, but only if you have the know-how and technology to use it to your advantage.
Join Cision’s Heidi Sullivan and Dave Lundstrom for a complimentary webinar that explores the basics of big data and how to leverage it to positively impact your brand.
If your pitches don’t turn into the coverage your brand needs, it’s time to switch how you pitch.
Ian Greenleigh, “The Social Media Side Door” author, will help you leverage social media to grab journalists’ attention, bypass media gatekeepers and get the coverage your brand deserves.
Ian will show you how to:
-Skip the line and reach news organizations with social ads
-Build rapport and trust with journalists across social channels
-Become indispensable through content and data sharing
Two-thirds of brand crises go international within 24 hours. Can you quickly quell trouble? Preparation starts now, says crisis management expert Peter LaMotte.
The New PR: Integration Strategies That WorkCision
Social marketing, native advertising, content marketing and brand journalism are fueling radical changes in communication. To succeed, PR pros need a truly integrated strategy.
Big Data, Big Opportunity: Making Sense of Big Data for PRCision
Big Data creates big brand-building opportunities. Do you know how to use it effectively? It’s as easy as tapping into social media intelligence and doesn’t require an additional investment in IT resources.
Heidi Sullivan of Cision and Mike Maziarka of Visible Technologies explore the basics of Big Data and how to leverage it to positively impact your brand.
6 Steps to Developing a Content-First Marketing StrategyCision
Does your content impact the bottom line?
If your content doesn’t provide value, your target audience won’t buy.
In this webinar, Content Marketing Institute founder Joe Pulizzi will discuss how to develop content that builds an audience, influences customers and drives sales.
Joe will show you how to:
-Develop a “content-first” business model in six steps
- Attract a loyal audience by creating valuable content
- Convert followers and subscribers into customers
- Deliver impactful communication through paid, earned,
shared and owned media
Start preparing now for 2017!
Brands looking to make an impact in 2017 must begin preparing now…or risk getting left behind. With information on key dates and events, as well as insights on media outlets’ deadlines and pitching preferences, brands can better plan, create and target their content marketing.
Join Cision’s Senior Manager, Content Marketing Annemaria Nicholson and MarketingProfs’ Senior Program Manager Kerry O’Shea Gorgone and find out how to:
- Better plan outreach initiatives with a centralized content plan
- Maximize engagement through strategic content distribution
- Avoid legal pitfalls and what you can do with your content
- Increase online discoverability through content promotion
Don’t get left behind – start preparing for 2017 now.
Meerkat and Periscope are experiencing exponential growth. Since their launch in March, the two apps have seen over 1.5 million live streams. We detail best practices for video streaming so that you can get the most benefit out from these two growing social platforms.
Do you resolve to drive better content marketing results in the new year?
You will need a killer content plan.
Get help creating your plan from Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks. Find out how to create strong content that positions your brand as a leader in its industry.
In the webinar, Gini will teach you how to:
Develop a comprehensive content plan from A to Z
- Choose the right types of content for an effective plan
- Drive results through content distribution
- Earn mindshare and valuable links using media relations
Zombie Loyalists: Mobilizing Advocates to Benefit Your Brand Cision
With so many brands jockeying for consumer attention, how can yours stand out? Build a loyal customer following that does PR and marketing for you.
See “Zombie Loyalists” author and HARO founder Peter Shankman's presentation that shows how to turn customers into fervent fans who will increase your brand awareness, deliver new prospects and, ultimately, raise revenues.
You'll learn how to:
- Build a raving fan base through astounding customer service
- Win attention by generating word-of-mouth marketing for your brand
- Drive sales using loyalty tactics employed by top brands and more!
Greg Savage, founder and CEO of Firebrand Talent Search, created an integrated social media recruitment strategy to attract talent. He established a blog, engaged on Twitter, YouTube, LinkedIn and Facebook to build his personal brand and expertise. This increased Firebrand's online exposure, engaged recruiters worldwide, and led to hiring quality recruiters and referrals that accounted for 25% of hires. Through consistent, targeted content on recruitment trends, his readership and influence grew substantially.
Strategic Social Media Marketing with Kimron Corion. A presentation done in collaboration with the Young Americas Business Trust takes a look at the elements of a Social Media Strategy breaking down Platforms, Content, and elements of storytelling.
This document provides information and tips about content marketing. It discusses what content marketing is, types of content, examples of content, trends in content marketing, and tools for creating and sharing content. Key points include that content should be valuable for the target audience and drive business goals; types of content include blogs, videos, photos and more; and content marketing is most effective when supported by a strategy, calendar, promotion on social media, and measurement of results.
Leveraging Social Media for Growing your Business and Building your Personal ...Midas Touch Consultants
Radha Giri, CEO of Midas Touch, was invited to speak at an event organized by GLOW - Global Organization for Women. She spoke about how businesses can leverage social media to drive some tangible business benefits and also use it for budding a strong personal brand
The document provides information about using social media for small businesses. It discusses various social media platforms like Facebook, Twitter, LinkedIn, Instagram and YouTube and how small businesses can use them. It emphasizes the importance of having a social media strategy and posting engaging, shareable content regularly. It also provides tips for social media success like being consistent with branding, curating valuable content and having a balance of personal and professional online.
Social Media Best Practices > What Bloggers Should KnowBrianna Purvis
Social Media has grown and matured over the years but many aren’t aware of updates and best practices that you should be using to leverage social marketing to amplify your message to it’s full potential. This session will outline Best Practices for the top social networks as well as uncover what brands are looking for from blogger relationships.
Takeaways:
> Outline best practices for the top social networks
> Determine what brands want from blogger relationships and how to create value for them.
The document provides an overview of using social media for small businesses. It discusses various social media platforms including Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, and newer platforms like TikTok and Snapchat. For each platform, it summarizes their purpose and benefits for small businesses, as well as tips on how to use the platform effectively through content marketing, engagement, hashtags, and more. The overall document aims to help small businesses develop a social media strategy and understand how to leverage different social channels.
Rebekah Radice — How to Create Your Instagram Brand StrategySemrush
These slides were presented at the SEMrush webinar "How to Create Your Instagram Brand Strategy [Everything You Need to Know in 2020]". Video replay and transcript are available at https://www.semrush.com/webinars/how-to-create-your-instagram-brand-strategy-everything-you-need-to-know-in-2020/
Marketing for Yoga Teachers: Basic Social MediaFiitZ
Learn Social Media the easy way!
1. Why bother with Social Media
2. Creating goals and objectives
3. How to use each social platform (Instagram, Facebook, Linkedin, Youtube, Live or Snapchat)
PLUS, see some tools to try out to make your Social Media easy.
To watch the full FREE webinar, access here: http://bit.ly/2BhcQAJ
The document provides information about creating an online presence on LinkedIn, Pinterest, and Instagram. It discusses best practices for using each platform, including having a complete LinkedIn profile with recommendations, using Pin It buttons and writing descriptions for Pinterest images, and creating an engaging bio on Instagram. Specific tips are given for each platform, such as customizing your LinkedIn URL, building boards on Pinterest to establish authority, and including keywords in your Instagram bio.
Presentation by the Co-Founder & CMO of BlueGlass Interactive, Chris Winfield given at the SES Conference in San Francisco on August 15, 2012.
At any given time, there are 50-200 versions of Google's core search algorithm handling over 12 billion queries per month. At the same time, Google has made substantial quality improvement efforts through Panda and Penguin updates that require website owners to focus on quality content, optimization, and social engagement to stay above the fold. Siloed SEO is no longer a competitive advantage, and webmasters must master the converging worlds of search, social media, and content.
Irresistible instagram with Rachel M Clark from Wrapped PR LtdRachel Clark
Go from Instagram zero to hero with this 2018 training. Aimed at social media managers and small business owners, this deep dive on all things Instagram will set you up with a consistent strategy to grow your following and your profile.
How to Attract New Customers Using Social MediaChris Heiler
The document provides guidance on using social media to attract new customers. It recommends identifying a single objective, such as lead generation. A case study of a garden center aiming to stay in touch with customers throughout the year is presented. Their strategy was to interact with customers online, provide seasonal tips/advice via Facebook and YouTube videos, and offer promotions for existing customers and those who "like" their Facebook page. The document advises choosing tools like blogs, Facebook, LinkedIn, Twitter, YouTube and Foursquare based on their pros and cons for different objectives.
Your Complete Guide to Instagram Marketing + Special Tool Kit! Alexandra Maia
This document provides guidance on how to use Instagram to grow a business and drive sales. It discusses understanding the value of Instagram, developing a content strategy, creating visual and engaging content, ways to amplify content through hashtags and influencers, using Instagram insights and analytics to track performance, and guidelines for an effective Instagram presence. Tools are also presented to help with content creation, publishing, scheduling, and analytics. The overall aim is to help businesses optimize their use of Instagram marketing.
Start using social media for small business.pptxSeemaRampersad1
- The British Library offers space for small business meetings and paid research services for inventors, entrepreneurs, and legal professionals to develop business ideas and check patent novelty. Services are charged at £103.20 per hour with a one hour minimum.
- Social media is a way to connect people through free or low-cost online platforms and mobile apps. It allows businesses to engage with customers, monitor competitors, measure impact, and crowdsource products and services.
- Developing an effective social media strategy involves understanding business goals, creating engaging content, using multiple platforms like Facebook, Twitter, LinkedIn, and Instagram, and measuring results. Consistent posting and responding to customers is important for building relationships and brand awareness.
The document provides an overview of epic content marketing strategies. It defines content marketing and discusses why an epic content marketing approach is important. It outlines various types of content that can be created, such as blogs, eBooks, videos, and podcasts. It emphasizes the importance of developing a content platform and social media strategy to distribute content. Key takeaways include determining what existing content you have, assigning someone to coordinate the content process, using a blog as a core communication tool, hiring an editor, focusing on inspiring customers rather than just promoting the company, and being willing to experiment with different content approaches.
Business & IP Centre - Social Media for Small Business 2022Seema Rampersad
The document provides an overview of using social media for business purposes. It discusses various social media platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube and evaluating them for small businesses. Key tips include developing a social media strategy with goals in mind, regularly posting engaging content across multiple platforms, monitoring analytics and engaging with customers and followers. The document emphasizes using social media to build your brand and develop relationships with your audience.
Start Using Social Media for Small Business - Business & IP Centre Workshop SeemaRampersad1
The British Library offers paid research services to help inventors, designers, entrepreneurs, and legal professionals. Services include assistance with checking ideas for novelty when applying for patents or trademarks, finding information to develop business ideas, and supporting patent litigation processes. Research is charged at £103.20 per hour with a minimum of one hour.
This document provides an overview of a workshop on growing a business with social media and smart consulting and coaching. It discusses Lisak's company which offers business coaching and consulting to help owners develop social media, marketing, advertising, and technology skills. The workshop covers creating a social media strategy and goals, defining the target audience, social media advertising, content marketing, and a question and answer session. It also discusses the social media acquisition model and setting SMART goals.
Cision Study: Gig Economy Media Reporting Disconnected from Worker RealityCision
The document provides an analysis of news and social media coverage and discussion of the independent workforce from July 2015 through June 2016. Some key findings include:
1) Coverage in mainstream media was generally positive and focused on growth statistics, while social media discussion was more negative and focused on challenges like taxes, insurance, and income stability.
2) Different audiences within the independent workforce, like parents, retirees, recent graduates and small business owners, had varying concerns - parents discussed flexibility but also loneliness, while retirees focused on ensuring sufficient income and managing taxes/insurance.
3) Recent graduates and small business owners were more likely than others to discuss difficulties earning enough and look for advice from others on topics important
Back-to-school shopping spend is anticipated to surpass $825 million this year. Do you understand how parents and students use mobile and digital to research, plan and purchase education necessities?
Cision’s Caitlin Jamali and Michelle Vangel share findings from our study of social discussion among various shopper personas. Join us to learn how digital affects shopper behaviors and what drives them to make a purchase.
Find out how you can:
-Capture back-to-school shopping wallet share
-Understand purchase motivations based on shopper
personas
-Better drive purchase decisions with relevant messaging and
content
Are Your Grassroots Efforts Generating Enough Buzz?Cision
With so much noise online today, competition for your audience’s attention is fierce. So how can you make your grassroots message heard?
You need to fortify your communication using the right tools and technology.
Join public affairs campaign strategist Mike Panetta of Beekeeper Group and Cision’s Mark Reilly to learn how to cut through the clutter and take advantage of mobile applications, social media and other tools to reach your target audience.
They’ll show you how to:
-Motivate your audience with compelling calls to action
-Recruit and educate activists by engaging them online
-Mobilize your supporters to take action in the real world
It doesn’t matter if your pitch is well-written and your story is exciting. If you aren’t meeting the reporter’s and publication’s needs, you won’t get coverage.
But how can you make your pitch stand out from the 38,000 emails top-tier reporters receive every year? Use editorial calendars to target your pitching efforts.
Cision’s Anna Marevska will give you an in-depth look at how editorial calendars can shape your media relations strategy and improve its effectiveness.
Anna will show you how to:
- Uncover opportunities by searching editorial calendars
- Target key media outlets based on scheduling information
- Plan ahead with access to lead times and deadlines
- Connect with media contacts at the right time
Your audience doesn’t trust brand messaging. So how can you truly engage with them?
Social media provides a conduit to engage with trustworthy influencers who can relay your brand messages, reach your target audience and make your story resonate.
Join Cision’s Natalia Dykyj and Stacey Miller to learn how to use social media to build mutually-beneficial relationships with the influencers your audience trusts.
They’ll show you how to:
- Grow closer to your audience by targeting key influencers
- Identify relevant contacts using the right tools
- Build rapport with social media best practices
- Get on influencers’ radars by engaging across mediums
How to Monitor Anything Social: 2016 Federal Budget AnalysisCision
The document provides an analysis of social media mentions and coverage of the 2016 Canadian Federal Budget. It shows data on hashtags used, topics discussed, geographic distribution of mentions, and leading commenters from different political parties. The presentation teaches how to effectively monitor topics across internet and social media to gather insights on conversations, influencers, trends and brand impact. It emphasizes searching beyond hashtags, filtering for valuable voices, and refining searches over time.
How to Launch an Enterprise-Wide Content StrategyCision
Is your organization providing valuable resources – or are you committing “random acts of content?”
If different teams across your enterprise business are creating content without any central coordination, you’re not only wasting time and energy – you’re confusing customers, perpetuating inefficiencies and leaving money on the table.
So how can you create quality content that meets each department’s needs while supporting the organization’s core message and strategic goals?
Join Bernie Borges, CEO of Find and Convert; Carlos Abler, leader of content marketing and strategy at 3M, and Cision’s Caitlin Jamali to learn how to create a central content strategy for your entire enterprise organization.
See how you can:
- Become effective at content delivery organization-wide by learning the keys to success
- Further content excellence through change management
- Reach the right audience by understanding and collaborating to meet their needs
- Influence audience behavior with creative content that offers a solution
To keep customers coming back for more, you need to provide a variety of engaging content through your blog, social channels, press releases and more. View Jeff Barrett's "Convert More Customers With Video + Social" webinar presented by Cision and Social Fresh Conference.
This document provides tips and recommendations for creating standout communications in 2016. It suggests being strategic with year-round communications by using annual reports, ensuring websites are ready, and running effective campaigns. Other tips include presenting information differently using infographics, saying thank you, following up with newsletters, using images, and considering content and messages based on the culture. It also identifies election year opportunities such as voter registration, education, and get out the vote efforts. The document encourages targeting messages and using interactive data across mobile and desktop platforms.
Are your pitches getting the silent treatment?
Avoid the cold shoulder and become an indispensable source by adhering to the new rules of media pitching.
At his webinar acclaimed pitching coach Michael Smart will provide today’s top pitching tips, including word-for-word examples of pitches that landed top-tier coverage.
Michael will show you how to:
- Plug holes in your media list that you didn’t know existed
- Warm up cold emails through influencer outreach on social
- Flesh out pitches with a novel approach to using HARO
queries
Sway coverage decisions by adding in the new factor that’s currently costing you placements
With the Nevada caucus approaching, learn how Former Secretary of State Hillary Clinton and Senator Bernie Sanders stack up nationally and in the Silver State. Find out which topics each candidate leads on and learn more about their policies on issues like the economy, immigration and healthcare.
How 10 Minutes Using Cision led to a 5 Minute Segment on NBC's "Today"Cision
Rafe Gomez, owner of VC Inc. Marketing, will share how he used Cision influencer search to get one his clients a segment on NBC’s “Today.”
● Target the right influencers and earn more placements
● Expand your reach by building relationships with influencers
● Grab journalists’ attention with standout media pitches
● Gain media coverage using pitching best practices
Cision PR Edition: Uncover Your Audience's Influencers! Cision
Media contacts are increasingly present on social media. Does your brand know how to reach them? Cision PR Edition can help. Learn how Cision PR Edition allows users to listen to niche conversations in real time, discover top influencers and engage on social platforms.
Media Training: How to Prep Execs for the Big InterviewCision
Media coverage is a great opportunity for your brand, but it’s important your senior leaders put their best foot forward in the interview. How can you make sure the next interview with an executive runs smoothly?
Brad will teach you how to train your execs to:
Transform your media coverage with one simple technique
Showcase your brand’s best traits with effective media responses
Portray your organization positively when answering challenging questions
Avoid repetition but keep messaging consistent
This document provides tips and best practices for creating and promoting a successful podcast. It discusses how the podcast listening audience is growing and valuable. Creating a podcast is easy and can be done with mobile apps or basic equipment. Key aspects of making a podcast successful include planning by brainstorming topics, choosing a format, and using tools to schedule recordings and track tasks. Promoting the podcast on search, social media, email and getting reviews is also covered.
What If PR Stood for People and Relationships By Brian SolisCision
The document discusses how PR should focus on people and relationships rather than publicity. It argues that marketing, PR, and advertising often chase the latest technologies without understanding their purpose or value. Instead, companies should focus on delivering value to people and see technology as a way to connect with people in meaningful ways. The key is to put people first and use empathy to build genuine relationships rather than just focusing on campaigns or metrics.
Best Deaddiction Center to get Rid out of addiction
Shri Shuddhi Nasha Mukti kendra helps individual understand their addiction and provide medical treatment, therapy and counseling......
In today's fast-paced business world, providing excellent client service is crucial for success. This report, "Client Service Management: Principles and Insights for Excellence," explores the basic principles and practical tips needed to manage client relationships effectively. Good client service goes beyond just solving problems; it’s about building strong, lasting relationships that keep clients happy and loyal. In this report, you will find clear explanations and real-life examples that will help you improve how you interact with and support your clients. Whether you’re experienced or new to client service, the insights here will guide you in delivering outstanding client experiences and service models
Happy learning
Lynzee Giamalva - Personal Brand Exploration Kitladylynzee
I have developed a brand identity kit for my personal brand for an assignment in the Digital Marketing Bachelors of Science Degree Program at Full Sail University.
Much like Odysseus's fabled journey, the venture of an organization into creating compelling websites, easy-to-use digital solutions, and flawless user experience is laden with trials and triumphs. This session explores a BizStream customer case study that demonstrates how crafting composable digital solutions with headless CMS and headless commerce is possible. The result now serves as a modern-day Athena, navigating the customer through the stormy seas of digital transformation. Attendees can expect to learn how to embrace modern composable solutions, understand the benefits they bring, and identify which of Odysseus's conflicts to avoid.
Key Takeaways:
What makes up a composable digital solution.
Why content is still king in a composable world.
How Headless CMS and Headless Commerce are different.
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
Fundamentals of Brand Selling & Growth Strategy for Creative.pdfKwabena Oppon-Kusi
A guide to assist creatives into the world of marketing positioning and growth marketing. This was presented to a group of spoken word artists who asked the question...'how can I turn my creative skills or brand into a viable business?' The document seeks to bring creatives the knowledge of marketing and how they can leverage existing tools and opportunities to grow as brands and businesses. I recommend this for all creatives who would like to tap into the creative economy and become profitable
Join us for an inspiring session where we delve into the transformative power of Artificial Intelligence (AI) and Extended Reality (XR) in digital marketing. In today's rapidly evolving landscape, staying ahead requires more than just awareness—it demands proactive engagement and strategic implementation. Leslie Marshall, CMO, Mesmerise Group, will share insights into how emerging technologies like AI and spatial computing are fueling the next generation of marketing. Leslie's journey exemplifies how embracing new technologies can empower marketers to better understand and attract the right customers, ultimately supporting exceptional experiences. In this session, Leslie will highlight how marketers can adopt an explorer's mindset, encouraging them to ask probing questions and navigate through the intricacies of new tech fearlessly. Leslie believes that curiosity is not only a tool for understanding emerging technologies but also a driver for long-term success and innovation in any marketing career. Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer. The future of digital marketing awaits—are you ready to seize it?
Key Takeaways:
Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer.
Outdoor and Indoor Advertising: Pros and Cons.pptxPROreklama
This presentation explores the pros and cons of outdoor and indoor advertising, helping businesses make informed decisions about their advertising strategies.
It’s been a difficult few years for Facebook Ads due to signal loss from iOS/Firefox/Chrome and the associated loss of ad targeting precision and ROAS. In this session, delve into 100% new high-impact strategies for thriving in Facebook advertising in a world without 3rd party cookies.
You'll uncover the top 7 Facebook ad hacks of 2024, all centered around first party ad signal data restoration and how to coax the new default Meta Audience+ ad targeting system to do what you want it to do, each backed by solid results and case studies. Learn how to skyrocket your landing page conversions by 20-25%, how to scale ads like never before, and target niche audiences with strategies that defy traditional norms.
Plus, gain insights into critical privacy regulations and how to maintain a full compliance therein.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
1. Learn the Tools and Tactics to Unlock Instagram’s
Potential for Your Brand
Build Your Brand
with Instagram
2. Meet Jenn Herman
• Social Media Blogger
• Social Media Speaker
• Trainer & Consultant
• Instagram Expert
www.jennstrends.com
@jenns_trends
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3. Why Should You Be On Instagram?
• The fastest growing social media platform
• More active users than Twitter
• It’s not just for the “kids”
• Not going away any time soon
• Best engagement rates on social media
• Community development
• It’s FUN!
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4. What You’re Going to Learn
• Setting up your Instagram account for
success
• Promoting your business on Instagram
• Connecting with your audience
• Hashtag strategies
• Instagram ads
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9. Types of Content to Share
• Products or services
• Offers and promotions
• Behind-the-scenes
• Tips or tutorials
• Greetings or messages
• Contests or giveaways
• Instagram EXCLUSIVE content!
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10. Creating Quality Photos
• Use “organic” or “native” style images
– Not so “magazine” or “studio” style
– Puts the viewer in the scene
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11. Creating Quality Photos
• Unique Content that Stands Out in the
Feed
– High Resolution
– Unique Perspectives
– Evokes Emotions
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12. Creating Quality Videos
• Videos can only be 15 seconds
• Pick a great cover photo for the feed
• Create fresh new Instagram exclusive
videos
• Repurpose existing video content
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13. Creating Quality Captions
• Be descriptive
• Not too short, not too
long
• Take the photo/video
“story” that much
further
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14. Creating Quality Captions
• Be descriptive
• Not too short, not too
long
• Take the photo/video
“story” that much
further
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15. Creating Calls-to-Action
• Use calls-to-action to
drive real traffic
– Be clear and concise
– Tell them EXACTLY
what to do
– Make it valuable
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16. Creating Calls-to-Action
• Use calls-to-action to
drive real traffic
– Be clear and concise
– Tell them EXACTLY
what to do
– Make it valuable
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17. Creating Calls-to-Action
• Use calls-to-action to
drive real traffic
– Be clear and concise
– Tell them EXACTLY
what to do
– Make it valuable
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19. Connecting with Branded Content
• Connect with your audience using branded
content
– Relevant to your brand
– Consistent
– Recognizable
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@gopro
20. Connecting with Branded Content
• Connect with your audience using branded
content
– Relevant to your brand
– Consistent
– Recognizable
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@burberry
21. Connecting with Branded Content
• Connect with your audience using branded
content
– Relevant to your brand
– Consistent
– Recognizable
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@chobani
22. Connecting by Humanizing
• Connect with your
audience by
humanizing your
brand
– Showcase your
employees
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23. Connecting by Humanizing
• Connect with your
audience by
humanizing your
brand
– Showcase your
employees
23
24. Connecting by Humanizing
• Connect with your
audience by
humanizing your
brand
– Showcase your
employees
24
25. Connecting by Humanizing
• Connect with your
audience by
humanizing your
brand
– Showcase your
workplace(s)
25
26. Connecting by Humanizing
• Connect with your
audience by
humanizing your
brand
– Showcase your
workplace(s)
26
27. Connecting by Humanizing
• Connect with your
audience by
humanizing your
brand
– Showcase your
workplace(s)
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28. Connecting by Humanizing
• Connect with your
audience by
humanizing your
brand
– Showcase community
involvement
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29. Connecting by Humanizing
• Connect with your
audience by
humanizing your
brand
– Showcase community
involvement
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30. Connecting with Your Story
• Connect with your audience by telling your
company story
– How your company started
– How your company has evolved
– How your company is growing
– Use trends like #TBT to share memories
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34. Why Use Hashtags
• Significantly increase the reach of your
posts
• Help your target audience find you
• Create a custom hashtag gallery around
your content
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35. How to Use Hashtags
• Use RELEVANT hashtags
• Use industry related hashtags
• An average of 5-10 hashtags per post
• Combine popular, moderately popular, less
popular, and custom hashtags
• Don’t hashjack
• Captions vs. comments
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37. Instagram Ads for Everyone
• No longer just for the
“big” brands
• Ad budgets will be
more affordable
• Operate through
Facebook Ads
Manager
• Still in the “roll out”
phase
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38. Instagram Ads for Everyone
• Photo ads
• Video ads
• Carousel ads
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40. Using Instagram Ads
• Keep them “organic” and true to Instagram
• Reach new ideal audiences
– Use the targeting features strategically
• Don’t rely on ads
• Clickable action buttons
– Shop Now, Learn More, Sign Up
• Users can provide feedback
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