How to ace your next marketing internship: cultural fit, leadership aptitude, and marketing knowledge. From acing the interview to negotiating your offer.
Online marketing is moving fast. Keeping up with changing platform features and best practices is tough, but critical for success. Join us as we discuss 5 common mistakes. Here’s a peek:
1. Not tracking your marketing dollars! When managing a limited budget (and who isn’t!), you need to know which ads are performing and how you generate leads. This means tracking and it’s more than just Google Analytics.
2. Focusing on the wrong metrics! Of the dozens of metrics in online marketing, there are only a few key performance indicators. Factors like cost-per-click or click-through-rate only matter if your marketing isn’t working and you need to know why. However, they are not the most important factors. Learn where to focus and why.
3. Talking like a robot! Many schools use phrases like, “The applicant will…” or academic language like, “This field is highly transdisciplinary ...” Such language is highly impersonal and not effective. We’ll discuss how to talk with your prospective students in a way that’s engaging and effective.
4. Marketing like its 2012! Platforms like Facebook, LinkedIn, and Display have evolved and are no longer just “awareness marketing”. Learn how the new features can enhance your marketing strategies how they can (and should) be used.
5. Talking to Jane Doe like she’s John Six Pack! Many programs appeal to several target audiences, but many online marketers doesn’t account for this. They should. Learn to customize your marketing by audience and where individuals are in the decision cycle.
Increase enrollment through Inbound Marketing - Presentation at Assocation of...Schola Inbound Marketing
How do you find more prospective students? What is the difference between inbound marketing and traditional marketing? Do you know the first steps to take in implenting an inbound marketing campaign? This presentation will answer all these questions. It was presented by Ralph Cochran at the 2013 Association of Classical Christian Schools Conference.
If you’re still grappling with refining your school’s identity, or hoping to re-brand and re-position yourself in the marketplace, consider these steps to cultivate a unique and impactful school brand.
An overview of academic marketing - Increasing Enrollment using Marketing covers: marketing 101, what marketing says about your school, marketing audits, pictures role in marketing, direct mail and school brochures
This document summarizes a presentation about social media marketing success. It outlines the value of social media as a marketing channel and provides tips for integrating social media into communications strategies. These include developing clear objectives, allocating responsibilities, creating relevant content, and measuring results. The presentation also discusses best practices for platforms like Twitter and LinkedIn, as well as managing brands and handling negative comments across social media.
Check out the powerpoint slides fromSensei Nick Dougherty's Back to School Marketing Webinar. In this webinar he compared out-dated traditional marketing methods with cutting edge, free-of-charge marketing methods of this decade.
Learn how to market your school to the fullest extent on a shoe-string budget. If you feel you have fallen behind the curve as far as coordinating your social media marketing efforts with your back to school push, this information you must see!
Private School Search Engine Optimization tips to attract parents Enrollment...Schola Inbound Marketing
This webinar focused on how to improve your schools website to attract more visitors. This is was a Private School Enrollment Webinar for the Association of Classical Christian Schools. It was the last in a series of 3.
This is a talk i gave to Mahidol University V.P's and Deans on the Challenges of Branding an University. I really enjoyed the conversation i got with the participants on a hot topic!
Marketing Strategy Plan for the University of Dayton Department of Educationa...sjohnson09
This Marketing Strategy Plan for the University of Dayton Educational Leadership was done as the final capstone project for marketing majors in the fall of 2008. Each team presented their findings and recommendations to the Educational Leadership Department to consider as actionable recommendations. This is not their actual strategy plan but rather a recommendation and opinions of my team.
Prepared a professional mail survey questionnaire and interpreted the results to develop a professional Marketing Strategy Plan for the Educational Leadership Department
Report included a situation analysis, SWOT analysis, recommendations for mission and vision statements, value proposition, goals and objectives, budget, identified growth opportunities, implementation tactics, evaluation and control, and recommendations for the future marketing research.
This document provides guidance on developing an effective social media strategy for student recruitment. It discusses defining student personas to focus content creation, developing messages targeted to each stage of the enrollment journey from awareness to enrollment, and using paid social advertising. Key recommendations include aligning social content and channels with persona research, measuring engagement and conversions, and integrating social media efforts with the school's customer relationship management system.
Here we’ll present some expert advice for creating authentic, actionable personas, plus offer up some of our own tips from working with schools on this nuanced, highly valuable process.
The document proposes increasing applicants to the Bauer MBA program by 25% without lowering acceptance standards. It analyzes the program's strengths, weaknesses, opportunities and threats. It finds the website lacks information and powerful choices are not conveyed to target customers. The big idea is to "Give me the Shout It Out!" by improving segmentation, targeting, positioning and the 4 P's of marketing - product, price, promotion and place. This includes emphasizing scholarships, spotlighting new facilities, conveying accomplishments, promoting diversity and using business leaders in promotional messages. The conclusion is the thriving Houston economy needs a competent workforce and Bauer's marketing is solid but could be improved by changing its focus on media, mustering alumni support and crafting
Philippe Taza, CEO of Higher Education Marketing, presented on the essentials of an effective inbound marketing strategy. The presentation covered developing personas, creating targeted content, optimizing websites for SEO, leveraging social media, email marketing, and considering mobile. It emphasized using inbound tactics like quality content, SEO, social sharing, and analytics to attract and engage prospective students throughout their decision journey. The goal is to provide a consistent student-focused experience from first encounter to enrollment through meaningful dialogue and relationship building.
Efficient Marketing Strategies for Online Higher Education ProgramsChris Hofmann
This document discusses efficient marketing strategies for online higher education programs. It begins by providing background information on non-traditional students and their motivations for enrolling in online programs. It then discusses the competitive landscape in online higher education and outlines key aspects of a marketing strategy, including program research, execution, performance indicators, and addressability at scale. Specific tactics covered include paid search, targeted display ads, email marketing, website design best practices, search engine optimization, and measuring effectiveness. The overall document provides a comprehensive overview of developing and optimizing an online marketing strategy for higher education programs.
This document is a resume for Jacob Stefunek, an Ohio University student expected to graduate in May 2018 with a Bachelor's degree in Marketing and Business Analytics with a minor in Finance. It outlines his education, including a business cluster where he worked on cross-cultural teams. It also details his experience owning and managing two small businesses and his leadership activities as an active member of the American Marketing Association and Ralph and Luci Schey Sales Centre at Ohio University.
This document provides an overview of marketing concepts for developing products for the developing world. It discusses the 4 Ps of marketing - product, price, promotion, and placement. It emphasizes the importance of understanding customer needs and involving customers in the product development process. The document outlines various marketing research techniques including primary research by interviewing local customers, secondary research of literature and data, and proxy research through local contacts. It stresses the importance of identifying target customer segments and considering local cultural and economic factors that may present barriers to adoption.
The document discusses marketing and provides definitions, concepts, and career opportunities. It defines marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. The document outlines marketing philosophies like production, sales, and societal orientation. It discusses key marketing concepts such as the 4Ps of marketing, customer value, customer satisfaction, and branding. It also explores criticisms of marketing and provides examples of marketing functions and career paths in fields like brand management, sales, advertising, and retail.
This document provides an overview of marketing concepts covered in a boot camp session, including competition, substitutes, customer identification and personas, benefits versus features, and the differences between marketing products and services. The session aims to help participants understand basic marketing principles for their business, such as identifying the right target customers, communicating benefits effectively, and planning a marketing strategy. Key topics covered include competition analysis, customer profiling, creating customer personas, and distinguishing features, advantages and benefits.
The document provides guidance on creating an effective employer brand to attract top talent. It discusses that an employer brand is more than just a tagline and involves the culture, mission, values and expectations that potential candidates associate with a company. The key elements that make up an employer brand are outlined. Steps are then presented for defining the brand which include researching current perceptions, validating any brand messaging with stakeholders, and gaining organizational alignment. Methods for implementing the brand through various internal and external channels are reviewed. Metrics for evaluating the success of the employer brand are also discussed.
This document provides an overview of key concepts in marketing management from the textbook "Marketing Management" by Dawn Iacobucci. It discusses what marketing is, the exchange between customers and companies, orientations like product and customer-oriented strategies. It also covers the marketing framework including performing a situational analysis using the 5Cs of customers, company, context, collaborators, and competitors, as well as strategic marketing planning using segmentation, targeting, and positioning (STP) and the 4Ps of product, price, place, and promotion. Finally, it discusses different types of products and buying processes for consumer and business products.
The document provides an overview of key marketing concepts including identifying and understanding customers, creating personas, explaining the differences between features, benefits, and advantages, and how to plan a marketing communication strategy. It discusses gaining an understanding of marketing, identifying the right target customers, creating customer personas, explaining the difference between features, benefits, and advantages, communicating benefits effectively, differences in marketing services, and how to plan marketing communications.
To appreciate the context of entrepreneurial marketing as distinct to traditional marketing
To examine the entrepreneurial marketing concept – philosophy and consumer orientation
To establish the areas vital to a marketing plan
To establish the concept and need for customer segmentation
To identify the key elements of an effective market survey
To outline the processes and entrepreneurial tactics in marketing esearch
To examine marketing on the internet and the emerging use of social media and mobile marketing for entrepreneurial firms
To differentiate green marketing from traditional marketing practice
To discuss the key features of a pricing strategy and how customisation influences the perception of price by the customer
This document discusses jobs that can provide entrepreneurial skills and opportunities to gain experience relevant to starting a business. It describes how jobs in areas like advertising, marketing, design, management, real estate, and sales can equip someone with skills in business development, customer outreach, product creation, and leadership. The document emphasizes that the work experience gained for an employer can enhance someone's skillset and provide transferable abilities to help start and grow their own business in the future.
The document provides an overview of key marketing concepts including:
- Defining marketing and its objectives such as understanding customer needs.
- Identifying target customers and creating customer personas.
- Understanding the differences between features, benefits, and advantages when communicating value to customers.
- Segmenting consumer and business customers.
- The differences between marketing products and services.
- Developing a marketing communications plan covering objectives, audiences, messaging, and media.
Marketing Management Chapter 1 What is Marketing ManagementDr. John V. Padua
This document provides an overview of key concepts in marketing management from the textbook "Marketing Management" by Dawn Iacobucci. It discusses what marketing is, the exchange between companies and customers, orientations like product and customer-oriented strategies, and frameworks for strategic marketing planning using the 5Cs (customers, company, context, collaborators, competitors), STP (segmentation, targeting, positioning), and 4Ps (product, price, place, promotion). It provides examples and discusses ensuring strategies across these frameworks are aligned. Study questions at the end quiz readers on topics like the customer focus of marketing, non-marketing roles, parts of the 5Cs analysis, and types of organizational buying processes.
Within the last few years Social Media Marketing has continued to grow exponentially. While participating in social media used to be optional, it has now become a key channel for business to engage their consumers in. Connie Bensen explores 8 key areas where brands can harness social media marketing.
The document provides guidance on key marketing concepts including understanding customers, developing personas, identifying benefits, and planning an effective marketing strategy and communications. It discusses analyzing the market and customers, planning marketing objectives and strategies, taking marketing actions, and controlling the results. Top tips include maintaining a positive customer-centric approach, being self-explanatory, targeting specific customers, ensuring ongoing relevance, and differentiating from competitors.
Corporate Social Media Marketing (SMM) Course Detailed OutlineAsif Anwar
Bangladesh Internet Marketing Professionals' Association (BIMPA) is offering Social Media Marketing (SMM) course for Bangladeshi online marketers, corporate employees, consultant, businesses, and entrepreneurs. This presentation is about the detailed outline of the Corporate SMM course. Initially hosted by Creative IT.
The course covers:
Class-1: Introduction to Social Media
- Social Media Marketing Basics
- Social Media Marketing Glossary
- Setting up Social Media Profiles and Pages
- Social Media Marketing Insights
- Defining social media goals and building strategy
- Some SMM Case Studies
Class-2: Social Medial Marketing (SMM) Research
- Understanding EdgeRank
- Measuring Social Media KPIs
- Klout and Social Media Influence
- Facebook Insights & Consumer Research (Analyze and research on your existing audience)
- Social Media Consumer Behavior
Class-3: Content Idea Generation & Development
- Keyword Research for SMM
- Social Media Listening Strategy
- Content Repurposing
Class-4: Social Networking and Target Marketing
- Datamining for Target Market
- Social Media Community Building & Management
- Understanding Graph Search
- B2B Lead Generation in Social Media
- Finding Social Media Influencers
- Using Owned Contacts in Social Media
Class-5: Social Media Advertising
- Social Media Advertising Options
- Determine Social Media Advertising Strategies
- Introducing ad dashboards in Facebook and LinkedIn
- Tips and Tricks in Social Media Advertising
- Social Media Advertising Case Studies
Class 6 & 7: Online Branding with SMM
- Social CRM & Social PR
- Best practices in SMM
- Location Based Branding (Marketing in specific geographic area)
- Personal Branding in Social Media
- B2B Branding with LinkedIn
- Social Media Event Management
- Subliminal Branding in Social Media
- Video Marketing (Gain more views and subscriptions for your videos)
Class-8: Social Media Optimization (SMO)
- Open Graph & Facebook Optimization
- Social Media Optimization or SMO (Optimizing Website for Social Media)
- Integrating Others Channels for Social Media
- Content Marketing Fundamentals
- Viral Content Strategies
- Increase Social Media Engagements
- Increase Audience (Increase Likes, Fans, Followers, Subscribers)
- Social Media Task Scheduling & Automation
- Tools for Monitoring Social Media (Listen & monitor competitive performance)
- Online Reputation Management
- Measuring Performance & KPIs
- Social Media Marketing (SMM) Tools
- SMM Resources and Followup (Ways to get help and learn more about SMM)
This document discusses marketing challenges and opportunities. It begins by explaining that marketing challenges help teams meet goals while achieving social value. Challenges differ from traditional training by applying insights to real-world briefs. Working on live briefs can heighten perception of achieving results and developing priority and time management skills. The document then lists specific marketing challenges and opportunities for analysis, such as bridging sales and marketing gaps. It provides a framework for opportunity analysis involving customer, company, technology, and competition factors. Key areas for identifying unmet customer needs and selecting target customers are outlined. The document concludes by discussing assessing advantages, resources, technology readiness, and overall attractiveness.
This document discusses marketing challenges and opportunities. It begins by explaining that marketing challenges help teams meet goals while achieving social value. Challenges differ from traditional training by applying insights to real-world briefs. Working on live briefs can heighten perception of achieving results and developing priority and time management skills. The document then lists specific marketing challenges and opportunities for analysis, such as bridging sales and marketing gaps. It provides a framework for opportunity analysis involving customer, company, technology, and competition factors. Key areas for identifying unmet customer needs and selecting target customers are outlined. The document concludes by discussing assessing advantages, resources, technology readiness, and overall attractiveness.
Six questions every marketer must answer tool by mythologyMythology LLC
It’s easy to get lost in the day-to-day busy-work of marketing and forget the big picture goals and objectives required to be successful. Every marketer must make sure to answer these critical six questions for customers.
Similar to Marketing Internship: Process, Interview, Offer (20)
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Much like Odysseus's fabled journey, the venture of an organization into creating compelling websites, easy-to-use digital solutions, and flawless user experience is laden with trials and triumphs. This session explores a BizStream customer case study that demonstrates how crafting composable digital solutions with headless CMS and headless commerce is possible. The result now serves as a modern-day Athena, navigating the customer through the stormy seas of digital transformation. Attendees can expect to learn how to embrace modern composable solutions, understand the benefits they bring, and identify which of Odysseus's conflicts to avoid.
Key Takeaways:
What makes up a composable digital solution.
Why content is still king in a composable world.
How Headless CMS and Headless Commerce are different.
Blog Post to SlideShare Presentations For Website TrafficSarah Arrow
🚀 Transform Your Blog Content into Engaging SlideShares! 🚀
I'm thrilled to share a new resource that will help you reach a wider audience by repurposing your blog posts into SlideShare presentations. 📚✨ Discover a step-by-step guide on how to convert your blog content into visually appealing slides using Google Slides. This detailed guide covers everything from outlining your presentation to optimising your slides for maximum engagement. Whether you're looking to boost your online presence or make your content more shareable, this guide has got you covered. Check it out now and start transforming your blog posts into powerful presentations! https://www.onlinevisibilityacademy.com/turning-your-blog-post-into-a-slideshare/
Outdoor and Indoor Advertising: Pros and Cons.pptxPROreklama
This presentation explores the pros and cons of outdoor and indoor advertising, helping businesses make informed decisions about their advertising strategies.
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
Revolutionizing Advertising with Billion Broadcaster Standee Screen MediaVikasYadav194549
Billion Broadcaster's standee screen media is revolutionizing the advertising landscape with innovative digital screens placed in high-traffic areas such as malls, airports, and residential complexes. These dynamic screens capture attention with vibrant multimedia content, offering a visually engaging platform for advertisers.
It’s been a difficult few years for Facebook Ads due to signal loss from iOS/Firefox/Chrome and the associated loss of ad targeting precision and ROAS. In this session, delve into 100% new high-impact strategies for thriving in Facebook advertising in a world without 3rd party cookies.
You'll uncover the top 7 Facebook ad hacks of 2024, all centered around first party ad signal data restoration and how to coax the new default Meta Audience+ ad targeting system to do what you want it to do, each backed by solid results and case studies. Learn how to skyrocket your landing page conversions by 20-25%, how to scale ads like never before, and target niche audiences with strategies that defy traditional norms.
Plus, gain insights into critical privacy regulations and how to maintain a full compliance therein.
PHP (Hypertext Preprocessor) is a widely-used open-source scripting language that is particularly suited for web development and can be embedded into HTML. It is primarily used for server-side scripting but can also be used as a general-purpose programming language. PHP is renowned for its simplicity, flexibility, and ease of integration with various databases and web servers, making it one of the most popular languages for building dynamic websites and web applications.led by Mr. Hirdesh Bharadwaj, is an ideal choice for summer training in PHP in Delhi. With Mr. Bharadwaj's extensive 15 years of experience in the field, Webs Jyoti offers top-notch training in PHP development.
One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects.Ducat offers comprehensive PHP training with a strong focus on practical implementation and live projects. Their course covers the latest industry standards and trends, ensuring that students are well-prepared for job placements .
Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Voice Search Optimization ACIL Computer Education: Known for its industry-standard training, ACIL offers various PHP courses ranging from basic to advanced levels. They emphasize hands-on training with real-world simulations and provide job assistance and placement guarantees for certain courses.
APTRON Gurgaon: APTRON offers a well-structured PHP course with modules on basic to advanced PHP concepts, webs jyoti, and CodeIgniter. They also provide live project experience and job placement assistance.
SLA Consultants India: SLA offers an advanced PHP training program designed by experienced professionals. Their course includes live projects, instructor-led classroom sessions, and extensive practical exposure to ensure students are industry-ready .
Each of these institutes has its own strengths, so you might choose one based on specific criteria such as course content, faculty experience, or placement records.Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Webs Jyoti ensures that students receive top-notch education and support to kickstart their careers in coding and software development.One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects. Mr. Bharadwaj's extensive 15 years experien
Rand Fishkin of Sparktoro broke the news about the Google API Leaks in May 2023. Mike King from iPullRank did what he does best—dissected everything from the leaks. How big was the leak? Around 2,600 pages of leaked internal documentation describing different components of Google's ranking systems and 14,000 attributes or features represented in the documentation.
Here’s why this is important
SEO has evolved dramatically over the last 27 years. Companies like Google have built entire businesses around search, and Google has become the unquestioned leader in search. All
this is starting to change—thanks to GenAI.
Ever since Google started building a search engine, it has shared best practices. But it has never revealed anything more—no algorithms or APIs. That changed recently with this leak.
This matters to you
This checklist matters to entrepreneurs, content creators, website owners, brand managers,
PR professionals, marketing analysts, and SEO professionals.
Understanding how the algorithm works today can help you maintain your competitive edge, optimize opportunities, mitigate risks due to these changes, and make informed decisions on your digital strategy.
This checklist is based on everything I learned from listening to two hour-long webinars Rand and Mike hosted recently.
Best Deaddiction Center to get Rid out of addiction
Shri Shuddhi Nasha Mukti kendra helps individual understand their addiction and provide medical treatment, therapy and counseling......
Fundamentals of Brand Selling & Growth Strategy for Creative.pdfKwabena Oppon-Kusi
A guide to assist creatives into the world of marketing positioning and growth marketing. This was presented to a group of spoken word artists who asked the question...'how can I turn my creative skills or brand into a viable business?' The document seeks to bring creatives the knowledge of marketing and how they can leverage existing tools and opportunities to grow as brands and businesses. I recommend this for all creatives who would like to tap into the creative economy and become profitable
4. Where and how to apply?
• Where?
– Callisto
– LinkedIn Jobs
– Company Website
• How?
– Cold applying
– Applying with lead (recruiter)
– Applying with referral
9. Fit Questions
• Goal: Assess your preparedness and cultural fit
• Key to success: research, research, research
10. Fit Sample Questions
• Tell me more about yourself.
• Why are you interested in working at Microsoft?
• How did you find out about this opportunity?
• Tell me one of your strengths and weaknesses.
• Do you prefer independent or collaborative work?
11. Behavioral Questions
• Goal: Predict future performance with past behaviors
and assess cultural fit
• Key to success: telling a story that highlights
leadership competency
• STAR Model
Situation Task Action Results
12. Behavioral Sample Questions
• Tell me a time when you worked well under pressure.
• Describe a decision you made that wasn't popular and
how you handled implementing it.
• Give an example of how you set goals and achieve them.
• Give an example of how you worked on team.
• What do you do if you disagree with someone at work?
13. Technical Marketing Questions
• Goal: Evaluate knowledge about marketing and industry
• Key to success: Acknowledge assumptions, macro/micro
perspective, utilize frameworks, answer with confidence
• Background Competitive Landscape Frameworks
Marketing
Mix
Situational
Analysis
IMC
Strategy
SWOT
14. Technical Sample Questions
• Product Assessment
– What was a product that was marketed well?
– What was a product that was marketed poorly?
– What was a poor product that was marketed well?
– What was a good product that was marketed poorly?
• Other Types
– How much revenue does Google make in Gmail ads daily?
– What is the customer lifetime value of an Amazon user?
– What type of channel distribution is best for the iPhone?
15. The Offer
• Compensation: $10-$30/hour
• Relocation and corporate housing
– Rare, but does happen for enterprise companies
• Traveling stipend
– BART, Amtrak, CalTrain, VTA, Commuting
• Other perks
– Food, intern social events, company products