14 Powerful channels you need to distribute your content onVincent Haywood
This presentation summarizes 14 channels for distributing content, including blogs, Medium, Slack, Facebook video, StumbleUpon, subreddits, Hacker News, Quora, forums, email signatures, blog comments, Facebook groups, LinkedIn groups, Instagram/Snapchat stories, and SlideShare. It encourages the reader to distribute content widely to increase traffic and awareness. It directs the reader to the original blog post and the presenter's other online profiles for more information.
15 Tips for Compelling Company Updates on LinkedInLinkedIn Europe
LinkedIn has evolved into a platform for content marketing. With more than 259 million members worldwide, professionals are using LinkedIn to become great at what they do by seeking and sharing insights. On LinkedIn, marketers are able to build relationships with professionals by using accurate targeting to share relevant content. LinkedIn Company Updates, shared from your Company Page, are a powerful way to reach professionals with relevant content across devices. We’ve created these 15 tips for compelling company updates to help you drive better results
How to Use LinkedIn & SlideShare to Build Your BusinessRich Brooks
http://www.flyte.biz
These are the slides to go along with the How to Use LinkedIn and SlideShare to Build Your Business webinar flyte put on.
To see upcoming, free webinars, please visit http://www.flyte.biz/resources/web-marketing-seminars/
This document provides a guide for how brands can change their usernames on major social networks. It discusses the process for changing usernames on Twitter, Facebook, LinkedIn, YouTube, and Flickr. For each platform, it explains whether the username can be changed, how to change it if possible, and best practices for communicating the change to maintain audiences and followers. The goal is to help brands minimize confusion when updating their image by reflecting changes on social media.
This document outlines advanced online training opportunities for members of the Life Retuning Association (LRA) including interactive quizzes, presentations, diagrams, sharing successes and questions, keeping up-to-date on LRA news and events, accessing relevant instructional videos, and competing in knowledge assessments to keep skills sharp. The LRA vision is to provide members with rich, valuable support and advanced learning to build successful Life Retuning practices.
Kirsty hulse the death of linkbuildingKirsty Hulse
Link building has changed and earned links through high-quality content that audiences genuinely engage with are now most important. The document discusses how to identify target audiences, create content they will like, and earn natural links through understanding audiences' interests and behaviors rather than paid or spun links that could hurt a site. The key is knowing specific audiences in detail to attract relevant links organically over time through great content.
SlideShare is a global platform for sharing presentations, infographics, videos and documents. It has over 18 million pieces of professional content uploaded by experts like Eric Schmidt and Guy Kawasaki. The document provides tips for setting up an account on SlideShare, uploading content, optimizing it for searchability, and sharing it on social media to build an audience and reputation as a subject matter expert.
11 Ways to Get More Visibility in the LinkedIn News FeedStephanie Sammons
Grab your FREE TIP SHEET: 9 QUICK TIPS TO BOOST YOUR LINKEDIN INFLUENCE ==> http://www.stephaniesammons.com/linkedin-influence-free-tip-sheet
LinkedIn wants to display status updates in the news feed that are relevant and personalized to each member. If you want your status updates to be seen by your connections and beyond, you will need to be more strategic about your sharing.
These 11 suggestions can help increase the visibility of your LinkedIn status updates!
Social entrepreneurship isn't just a stance or a thought process that "greener" or more "new age" organizations employ. It is now essential to the success of any business. The platform and change that a company makes in the world affect how its customers, investors and media see it. Ultimately this translates to where they spend their money, time and attention on social media.
10 Proven Tips for Leveraging SlideshareDouglas Karr
Slideshare continues to be a compelling visual medium for marketers everywhere, but people don't realize that there are tips and tricks to ensuring you're squeezing the most out of the presentations that you post on Slideshare. Learn how to get around the import limitations of Slideshare and how to even embed links in your presentations for maximum exposure. These are the top 10 proven tips for leveraging Slideshare that I've learned over the years and that have driven hundreds of leads to my clients.
The document outlines Guy Kawasaki's 10 ways to use LinkedIn, which include increasing your visibility and connections, improving your profile and search engine results, performing reference checks on potential employers, using advanced search to find relevant job opportunities, learning about interviewers to have smoother interviews, gauging the health of companies and industries, and tracking new startups.
This document introduces the SlideShare Business social media marketing platform. It addresses common challenges like getting more people to view content and engaging on social media with measurable impact. SlideShare Business allows marketers to connect with customers by sharing valuable content in communities, gain people's trust, and promote some content while capturing leads from other content - leveraging more marketing content for real results. It provides targeted advertising and lead capture solutions that feel like content sharing rather than traditional ads.
A guide for marketers on how to create and manage successful groups on LinkedIn. Tips for getting started, building engagement and group moderation are all included.
How to Create Unforgettable Facebook ContentPost Planner
Post Planner's Rebekah Radice and Diana Adams share their insider tips on how to make your Facebook content memorable.
View the webinar replay here: https://www.youtube.com/watch?v=qfix2gog0MI
Post Planner: www.postplanner.com
SlideShare Rockstar! How to become a SlideShare "Keynote Author"Paul Brown
"Keynote Author" is a designation given by SlideShare to select users who are recognized as "top content creators." What does this program entail and how can you achieve this status?
Some samples of my work: http://paulgordonbrown.com/presentations/
How to use SlideShare to promote your business (webinar)Rashmi Sinha
The document discusses using SlideShare as a business and marketing tool. It provides details on how businesses can use SlideShare to upload and share their marketing materials, host webinars, connect with influencers and customers, and advertise on the platform. Specific tactics recommended include using AdShare for targeted promotions, LeadShare to capture customer leads, and branded Channels for large-scale branding and content distribution on SlideShare.
SlideShare is a website where users can upload, view, and share presentations. Presentations can be uploaded privately or publicly and can include slides, audio, and video. Users can search for presentations by category, tag presentations to make them searchable, and view related presentations. Presentations can be embedded on websites or downloaded if permitted by the author. The site allows users to easily share their work, ideas, and presentations with others.
Why lean is the future of content marketing Scoop.it
You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources?
At Scoop.it, we started meetup groups in San Francisco and then in NYC to discuss best practices around that precise topic. Following more than a year of great sessions with speakers from uservoice, task rabbit, linkedin, slideshare, buffer, moz, mozilla, facebook, likeable media, vaynermedia as well as thought leaders like beth kanter or jeremy goldman, we've put together the first framework for Lean Content.
Lean content is not just content marketing "for the rest of us" but the smart and efficient way to have an impact with strong focus.
Join us!
Heidi Pollard provides tips on optimizing your LinkedIn profile including adding a photo, at least 3 skills, joining relevant groups and interacting, recommending others, publishing articles, and creating a business page. She emphasizes positioning yourself as a thought leader, standing out from competitors, and engaging actively on LinkedIn to build your professional brand and network.
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Vienna Business Association (http://viennabusiness.org/) VBA BREAKFAST MEETING on March 9, 2018 - LinkedIn For Professional Development
This document provides tips and strategies for using LinkedIn effectively. It begins by explaining why LinkedIn is important for professional networking and visibility. It then offers seven strategies to improve individual profiles: 1) add compelling positions and accomplishments, 2) include a professional photo, 3) list relevant skills, 4) join and engage with groups, 5) recommend connections, 6) create content like articles and posts, and 7) build a business page to promote brands and companies. The document emphasizes positioning oneself as a thought leader, engaging with others, and using LinkedIn to both give and receive endorsements, recommendations and new opportunities.
The document provides guidance on creating engaging content on LinkedIn. It discusses key tenants of content success including providing context, focusing on helping readers rather than selling, understanding native formats, and being mobile-first. Examples are given of top performing sponsored updates on LinkedIn, analyzing what makes them engaging. Effective content is said to match the context, solve problems for readers, and create memorable experiences.
Ever wondered how to use LinkedIn to sell more real estate? See this presentation for realestate.com.au on how you can use LinkedIn to build your personal brand, identify clients, connect with them, share content and create a lead. Learn more at www.ragingdigital.com
Top 10 ways to use LinkedIn for prospectingSourceLink
The document discusses using LinkedIn to grow a business. It provides tips for social selling on LinkedIn, including having an active presence to engage prospects and customers, positioning yourself and your company as thought leaders, leveraging your network through introductions and groups, requesting recommendations and endorsements, sharing content, and using new features like tagging. The overall goal is to acquire more customers and retain existing ones through social engagement and leadership on LinkedIn.
Are you going to make the most of LinkedIn in 2020?
Hosted in partnership with Arch Street Communications and presented by Rachel Anna Adler, WTS Greater New York Chapter would like to invite you to a workshop on LinkedIn - where you will learn practical skills and strategies that you can put to use in your digital communications.
#wtsgny #linkedintips #workshop
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Falls Church Chamber of Commerce for Chamber Networking Luncheon for a presentation on a timely topic of interest to the local business community and the Falls Church area. Bring anyone who you think might be interested in learning more!
LinkedIn Profile & Social Best PracticesCraig Canton
This document provides 10 tips for optimizing a LinkedIn profile to drive business relationships and sales opportunities. It recommends adding a professional photo, compelling headline, public profile URL, and contact information. It also suggests telling your career story in the summary, showcasing current and past positions, education, and media. Additionally, the document advises proactively developing your network by personalizing connection requests, gathering intelligence on others, and participating in groups. It highlights best practices for status updates, commenting, following companies, and always being available on LinkedIn.
The recruitment landscape is changing – fast. The power and reach of social media has seen recruiters go from Rolodexes and cold calling to engaging warm candidates within minutes of finding them online. At the same time, candidates have more career choices, clients have more channels to research potential partners and competition for great talent is stiff.
How can you stay ahead in this new context? The answer lies in leveraging the enormous possibilities of social recruiting. And to do this, you need the right tools at your fingertips.
With more than 364 members worldwide and tools designed specifically for recruiters, LinkedIn is the modern recruiter’s essential partner.
Right now is the perfect time to start using LinkedIn to grow your business. View the SlideShare now for a snapshot introduction to LinkedIn Talent Solutions. Learn:
• How the recruitment landscape has changed.
• How recruiters can use social networks to their advantage.
• How LinkedIn works – profiles, Company Pages and Career Pages explained.
• How you can use LinkedIn to successfully grow your business.
The recruitment landscape is changing – fast. The power and reach of social media has seen recruiters go from Rolodexes and cold calling to engaging warm candidates within minutes of finding them online. At the same time, candidates have more career choices, clients have more channels to research potential partners and competition for great talent is stiff.
How can you stay ahead in this new context? The answer lies in leveraging the enormous possibilities of social recruiting. And to do this, you need the right tools at your fingertips.
With more than 364 million members worldwide and tools designed specifically for recruiters, LinkedIn is the modern recruiter’s essential partner.
Right now is the perfect time to start using LinkedIn to grow your business. View the SlideShare now for a snapshot introduction to LinkedIn Talent Solutions. Learn:
• How the recruitment landscape has changed.
• How recruiters can use social networks to their advantage.
• How LinkedIn works – profiles, Company Pages and Career Pages explained.
• How you can use LinkedIn to successfully grow your business.
The Recruiting Firm's LinkedIn Field Guide: lnkd.in/fieldguide
6 Steps to Building Your Recruiter Brand on LinkedIn: lnkd.in/rb
Talent Brand Index: lnkd.in/TBI
Content Marketing Guide for Talent Acquisition: lnkd.in/cm
LinkedIn Career Pages: lnkd.in/cp
The Employer Brand Playbook: lnkd.in/EBPlaybook
Recruiter Professional Services: lnkd.in/rps
12 Tips to Build a Stunning Talent Pipeline: lnkd.in/ppl
Business Development on LinkedIn: The Staffing Professional’s Guide: lnkd.in/bd
The Recruiter’s Guide to Writing Effective LinkedIn InMails: lnkd.in/SSInMailGuide
The document provides an overview of LinkedIn and tips for using it effectively. It discusses creating a strong profile, getting endorsements, using company pages and groups, and how to become a thought leader on LinkedIn. The presentation emphasizes focusing on relevant, timely content and regular activity to succeed on LinkedIn. It encourages professionals to make LinkedIn part of their daily routine for networking and professional development.
Exclusive Webinar: LinkedIn for Lead Generation: Build Your ArmyLinkedIn
Do you use LinkedIn for business? Are you wondering how you can use LinkedIn to generate quality leads?
Research has shown that LinkedIn is the only platform the majority of B2B marketers consider to be effective and that 77 percent of B2B marketers say they have acquired a customer through LinkedIn.
Jason Miller, Sr. Content Marketing Manager at LinkedIn, goes back to his roots of using social media for lead generation and shows you how to best leverage LinkedIn for building an army of high quality leads. Turn your social media strategy up to eleven.
In this webinar you will learn:
1. The importance of using social media for driving leads.
2. How to drive quality leads using LinkedIn Company Pages, Sponsored Updates, LinkedIn Groups and SlideShare.
3. The types of content that work best for driving leads on LinkedIn.
4. Best practices for messaging, visuals and targeting for your campaigns.
5. How to track and optimize your LinkedIn campaigns for maximum effectiveness.
View the presentation here:
http://youtu.be/KZZkryzdy7E
This document provides a tactical plan for successful content marketing on LinkedIn. It outlines opportunities for content sharing, including LinkedIn Company and Showcase Pages, LinkedIn SlideShare, and publishing on LinkedIn. For each opportunity, it recommends what types of content to share, key objectives, metrics to track, and action items. The plan is intended to help users incorporate LinkedIn into their integrated marketing approach and drive more revenue by getting content in front of over 433 million professionals on the platform.
This document provides a tactical plan for successful content marketing on LinkedIn. It outlines opportunities for content sharing, including LinkedIn Company and Showcase Pages, LinkedIn SlideShare, and publishing on LinkedIn. For each opportunity, it recommends what types of content to share, key objectives, metrics to track, and action items. The plan is intended to help users incorporate LinkedIn into their integrated marketing approach and drive more revenue by getting content in front of over 433 million professionals on the platform.
LinkedIn For Good Education Workshop July2014jmcerlean
The document outlines an agenda for a LinkedIn workshop for charities. It includes sessions on using LinkedIn for networking, fundraising, recruiting, and marketing. Some key tips are provided for optimizing LinkedIn profiles, engaging audiences, and recruiting talent. The document demonstrates how LinkedIn can help non-profits connect with donors, supporters, recruits and raise awareness of their causes.
Be a Digital Industrial Brand Ambassador (GE)HR Open Source
The document provides information about becoming a Digital Industrial Brand Ambassador for GE. It discusses the importance of having an updated LinkedIn profile to promote one's personal brand and GE as an employer. It provides tips on how to build connections, share relevant content, and engage with GE as a brand on social media. The goal is to spend 5-10 minutes per week helping promote GE by sharing approved content and information through one's LinkedIn network and profile. Representatives are asked to sign up for weekly updates with content they can share to help build the GE brand and enhance their own professional credibility.
This document provides guidance and best practices for recruiters to optimize their LinkedIn profiles and company pages. It recommends recruiters craft compelling profiles that reflect their passion for recruiting and their company's values. Recruiters should showcase their work through rich media and engage authentically with their network. Company pages should utilize video and content marketing to attract followers and talent. The document also provides metrics to help recruiters measure the effectiveness of their online branding efforts.
Erfahren Sie wie mit LinkedIn Lead Generiert und Ihre Zielgruppe effektiv angesprochen werden kann. Die Präsentation von LinkedIn gibt nützliche Tipps & Tricks für die Lead Generierung und hilft Ihnen bei der Entscheidungsfindung Ihrer Content Marketing Strategie.
This document provides a tactical plan for content marketing on LinkedIn, including opportunities to share content through LinkedIn Company and Showcase Pages, SlideShare, publishing on LinkedIn, Sponsored Updates, and Groups. It recommends allocating 1 hour daily to Company/Showcase Pages, 30 minutes daily to SlideShare, 1 hour weekly to publishing, 30 minutes daily to Sponsored Updates, and 20 minutes daily to Groups. The plan outlines objectives, key metrics, and action items for each opportunity to help marketers effectively engage audiences and achieve their goals.
NIMA2024 | Hoe Danone Trends vertaalt naar Strategie voor het versterken van ...BBPMedia1
Develop a category & retail vision to drive business impact today
Join Arnoud from Danone and Tris from Ipsos Strategy3 as they guide you on a journey through the art of leveraging trends and foresights to craft a category and retail vision. Discover the crucial need of future readiness, and understand how the future can lead to new opportunities, here and now. Be prepared to unlock the future potential of your enterprise!
A Startup's Guide To Building a Brand - Kwabena Oppon-Kusi.pdfKwabena Oppon-Kusi
This is a step by step guide to all startups on how to develop a strong and healthy brand. It defines what a brand actually means and gives you a better understanding on how you can build one for your startup, sustain it and ultimately grow it in a lean way. This is an essential for every one with a new idea, ready to make it into a viable business.
Revolutionizing Advertising with Billion Broadcaster Standee Screen MediaVikasYadav194549
Billion Broadcaster's standee screen media is revolutionizing the advertising landscape with innovative digital screens placed in high-traffic areas such as malls, airports, and residential complexes. These dynamic screens capture attention with vibrant multimedia content, offering a visually engaging platform for advertisers.
Fundamentals of Brand Selling & Growth Strategy for Creative.pdfKwabena Oppon-Kusi
A guide to assist creatives into the world of marketing positioning and growth marketing. This was presented to a group of spoken word artists who asked the question...'how can I turn my creative skills or brand into a viable business?' The document seeks to bring creatives the knowledge of marketing and how they can leverage existing tools and opportunities to grow as brands and businesses. I recommend this for all creatives who would like to tap into the creative economy and become profitable
Importance of SEO to support holistic marketing strategies and the rise of n...JessicaRedman5
A presentation for the Digital Marketing World Forum by Jessica Redman and Andrew Fox.
Discussing how SEO supports across numerous marketing channels and how user search behaviour is changing.
Discover how to optimise social media posts for discoverability and learn about Topical Domination.
Join us for an inspiring session where we delve into the transformative power of Artificial Intelligence (AI) and Extended Reality (XR) in digital marketing. In today's rapidly evolving landscape, staying ahead requires more than just awareness—it demands proactive engagement and strategic implementation. Leslie Marshall, CMO, Mesmerise Group, will share insights into how emerging technologies like AI and spatial computing are fueling the next generation of marketing. Leslie's journey exemplifies how embracing new technologies can empower marketers to better understand and attract the right customers, ultimately supporting exceptional experiences. In this session, Leslie will highlight how marketers can adopt an explorer's mindset, encouraging them to ask probing questions and navigate through the intricacies of new tech fearlessly. Leslie believes that curiosity is not only a tool for understanding emerging technologies but also a driver for long-term success and innovation in any marketing career. Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer. The future of digital marketing awaits—are you ready to seize it?
Key Takeaways:
Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer.
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In today's fast-paced business world, providing excellent client service is crucial for success. This report, "Client Service Management: Principles and Insights for Excellence," explores the basic principles and practical tips needed to manage client relationships effectively. Good client service goes beyond just solving problems; it’s about building strong, lasting relationships that keep clients happy and loyal. In this report, you will find clear explanations and real-life examples that will help you improve how you interact with and support your clients. Whether you’re experienced or new to client service, the insights here will guide you in delivering outstanding client experiences and service models
Happy learning
Lynzee Giamalva - Personal Brand Exploration Kitladylynzee
I have developed a brand identity kit for my personal brand for an assignment in the Digital Marketing Bachelors of Science Degree Program at Full Sail University.
Much like Odysseus's fabled journey, the venture of an organization into creating compelling websites, easy-to-use digital solutions, and flawless user experience is laden with trials and triumphs. This session explores a BizStream customer case study that demonstrates how crafting composable digital solutions with headless CMS and headless commerce is possible. The result now serves as a modern-day Athena, navigating the customer through the stormy seas of digital transformation. Attendees can expect to learn how to embrace modern composable solutions, understand the benefits they bring, and identify which of Odysseus's conflicts to avoid.
Key Takeaways:
What makes up a composable digital solution.
Why content is still king in a composable world.
How Headless CMS and Headless Commerce are different.
How to Rethink the Way you use Instagram to Drive Sales and Customer Engagement
If you’re using Instagram to build or grow your business this presentation is for you. Navigating Instagram campaigns doesn't have to be overwhelming. By understanding the right strategies, you can turn engagement from a time-consuming task into a powerful tool for driving sales and a deeper understanding of your customers and fans.
Key Takeaways:
Running campaigns on Instagram can be and should be easy and effortless
Every post is an opportunity to collect valuable information to empower you to make more strategic choices
The power of giveaways on Instagram to drive engagement and first party data
Best Deaddiction Center to get Rid out of addiction
Shri Shuddhi Nasha Mukti kendra helps individual understand their addiction and provide medical treatment, therapy and counseling......
Digital marketing typically refers to online marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.Digital marketing encompasses all marketing efforts that utilize electronic devices and the internet. It includes various online channels such as search engines, social media, email, websites, and mobile apps to connect with current and prospective customers. Key components of digital marketing include:
Search Engine Optimization (SEO): Optimizing websites to rank higher in search engine results pages (SERPs) to increase organic (non-paid) traffic.
Search Engine Marketing (SEM): Using paid advertising on search engines like Google to drive traffic to websites through paid search listings.
Social Media Marketing: Utilizing social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) to connect with audiences and promote products or services.
Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.
Email Marketing: Sending personalized messages to a targeted audience via email to promote products, services, or events.
Affiliate Marketing: Partnering with other businesses or individuals to promote products or services and earning commission based on sales generated.
Influencer Marketing: Collaborating with influencers (individuals with a dedicated social following) to promote products or services to their audience.
Online PR (Public Relations): Managing a brand's online presence and reputation through various online channels.
Analytics and Data-driven Marketing: Utilizing data and analytics tools to measure and optimize marketing campaigns' performance.
Mobile Marketing: Targeting users on mobile devices through mobile-optimized websites, apps, SMS, and other mobile channels.
Digital marketing offers businesses a cost-effective way to reach a global audience, measure campaign effectiveness in real-time, and adjust strategies based on data and insights. It continues to evolve with advancements in technology and changes in consumer behavior, making it essential for businesses to stay updated with current trends and best practices.
Digital marketing uses digital channels to promote a product or service.
Using digital marketing techniques and strategies helps businesses reach their target audience, engage with them, and ultimately convert them into customers.
Examples of digital marketing include SEO, PPC, social media marketing, content marketing, and leveraging traditional offline media for advertising.
Offline digital marketing includes out-of-home advertising, TV marketing
2. Celebrating the top 10 LinkedIn Pages of 2019
We’re excited to celebrate these exemplary Pages and share what they did exceptionally well.
Thanks to so many of you who nominated these standout Pages that inspired you this year.
Best of Pages 2019, by the numbers
nominations
received
12,033
companies
nominated
2,000+
members
voted
9,234
countries
participated
111
6. Tip
Ask engaging questions to
inspire comments and likes,
like the #PhilipsTranslates
short video series.
7. Aurecon8 Tip
No time to film a video? Get
creative. Make your feed feel
more dynamic with a simple
photo montage, visual quote
cards, and even a quick
recording of a soundbite.
8. What could the vertical village usher into the new urban experience?
What lies at the intersection of smart buildings and machine learning?
Could you imagine a day without clean water?
Tip
Ask thought provoking
questions to start a
conversation.
9. Cognixia7
Tip
Regularly share content
that tackles industry trends
and pain points.
Consistently post creatives
that are not only on-brand,
but extend your brand on
the LinkedIn platform.
15. Cvent4 Tip
Focus content on being
genuinely helpful,
interesting, and relevant
to followers’ needs and
potential pain points.
No need to be product-
first all the time.
17. Deloitte3
Tip
Profiling employees is
a great way to offer
an insider look at
what it’s like to work at
the company.
To attract top talent,
remember to show
diversity and
company culture in an
authentic way.
22. Optimize the “Life” tab
to share who you are as
a company, in the best
light possible.
Tip
Offer exclusive looks
from behind the
scenes, to make Page
followers feel like
they’re at the event.
Tip
23. Tip
Tip
Feature company leaders, often. Followers —
as well as potential customers and recruits —
want to hear what’s on your leaders’ mind, and
what executives believe in.
Upload ungated thought leadership
documents right on your Page — to
give followers easy, quick access.
24. • Check out the LinkedIn Pages Action Plan for Small Businesses
• Check out the LinkedIn Pages Enterprise Playbook
• Subscribe to the LinkedIn Marketing blog: lnkd.in/lmsblog
To learn more tips and best practices for creating effective Pages:
The 2019 top ten Pages were determined using the number of members who nominated a Page, as well as the number of
engagements (defined as an aggregate of public-facing reactions and comments) on the Page’s first nomination post
(defined chronologically; deleted posts weren't counted). To qualify, all nomination posts — whether by member or Page
— were required to include the hashtag #BestofPages. LinkedIn reserved the right to reject any nomination for any reason.
Methodology
25. For the first time in the history of media, you can reach the world's
professionals all in one place. Nearly 660 million people
worldwide gather on LinkedIn to stay connected and informed,
advance their careers, and work smarter. Together they comprise
the largest global community of business professionals. These are
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tomorrow — precisely the people you want to target.
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