How to Leverage the Power of LinkedIn to Grow Your Business

•Download as PPTX, PDF•

0 likes•89 views

You know your prospects are on LinkedIn, and you've heard the success stories, but how do YOU reap the benefits of LinkedIn to get more leads, more business, and more referrals? In this seminar you will learn: How to create a LinkedIn profile that attracts quality prospects How to reach out on LinkedIn to make connections, generate leads, create opportunities, and win more business more consistently How to build your online reputation as the "GO-TO" person in your field How to combine it all with an effective email marketing plan

How to Leverage the Power of
To Grow Your Business

Vanessa Cabrera…this is me
www.vanessa-cabrera.com

You Can’t Afford Not to Pay
Attention to LinkedIn
• LinkedIn is the 12 Most Visited Site in the World (Alexa)
• LinkedIn reaches into over 200 countries
• Today there are over 550 million users Worldwide
• Over 2 Million LinkedIn Groups
• 8,000 Groups created weekly
www.vanessa-cabrera.com
Percentage of users that
check LinkedIn daily: 40%

Example of a Standout
Headline
www.vanessa-cabrera.com

www.vanessa-cabrera.com
Whatever you do, DO NOT
leave the summary blank or
limit it to a few bland
sentences.
This is your chance to be
creative and describe who
you are and what you’re
passionate about!
Make it personal, while also
highlighting key
accomplishments you don’t
want anyone to miss.
Write a Killer Summary!

Write a Killer Summary!
www.vanessa-cabrera.com

www.vanessa-cabrera.com
Use your YouTube videos to highlight your specialties
+

www.vanessa-cabrera.com
How to Connect with
Prospects
Business owners are banking with LinkedIn because they..
1. Understand their target market
2. How to connect with them on LinkedIn

@vanessacabrera #yoursmm
Get the Introduction from a close colleague

www.vanessa-cabrera.com
How to Build Your
Reputation as the “Go To”
Expert in Your Industry

Get Active & Position Yourself as an Expert with your…
KILLER LINKEDIN CONTENT
www.vanessa-cabrera.com

www.vanessa-cabrera.com
Ask Questions in Groups!

www.vanessa-cabrera.com
How I Landed a New Client
Without Even Trying

www.vanessa-cabrera.com
Putting it All Together with
an Email Marketing Program

Be Yourself
The biggest mistake people make is using LinkedIn like a database.
They only use it to mine for leads. People do business with people
they like and respect. The only way to build that kind of relationship is
to BE YOURSELF and to be patient with how these relationships
develop.
www.vanessa-cabrera.com

What's hot

Facebook marketing seminar 45

Liberteks

This document provides an overview of using Facebook for business purposes. It discusses setting up a Facebook business page, adding apps and tabs, managing posts and permissions, using Facebook ads, and setting up ecommerce through apps like Payvment. The presentation encourages businesses to claim their Facebook page to connect with customers and promote their brand through regular posting and paid advertising on the platform. It also offers consultation services to help businesses set up and manage their Facebook presence.

Social Media Club Evansville Presentation

Kyle Lacy

The document discusses personal branding and building a strong personal brand through storytelling, being passionate, relevant, and networked. It recommends establishing a consistent story, building a strong foundation, networking, and taking consistent action such as creating valuable content in order to tell the story of yourself. The key aspects are personal branding, storytelling, passion, relevance, networking, consistency and taking action.

Using LinkedIn

ashishkulkarni

The document discusses how to use LinkedIn for jobs, careers, and business. It explains that LinkedIn is a professional social media site where you can create a profile, connect with others, search for people and jobs, share updates, and more. The document provides tips on building out your profile, getting recommendations, using messaging and groups, and creating a company page to find opportunities and raise your professional visibility.

Building yourbusinesswithgoogle 9 15-2010

Noah Boswell

The document provides an overview of a class on building a business with Google. It discusses creating a website, getting it found on search engines through SEO, and using paid advertising on Google. It lists many free and paid tools and services for websites, blogs, hosting, domains, and online marketing. Key recommendations include developing keywords, using Google Analytics and AdWords, and networking with other bloggers to promote your site.

The Small Business Strikes Back: A WordPress Story

Kyle Laverty

For the non-digital small businesses interested in utilizing WordPress, things can be a bit daunting at first. I'm here to give you the low-down on jumping into WordPress as a small business. Where to begin and how to take your business up a notch using WordPress, from concept to installation and choosing a theme (and plugins). Takeaways: 1. Starting your WordPress Journey (design, installation and setup) 2. Choosing a theme and plugins 3. Writing your first blog post 4. Basic marketing and SEO to get started 5. Staying consistent and thinking about the future

Facebook 101 for Small-Medium Business

Doug Hay & Associates

Doug Hay, an experienced marketing veteran and speaker, presents on using Facebook for business. He outlines his experience and consulting services. The presentation covers setting up a Facebook business page and profile, building an audience through engaging content and promotions, and metrics to track results. The key takeaways are to do research, create interesting content regularly, engage with customers, and cross-promote across channels.

Brand yourself4.0

Kelsey Schriver

Linkedin: a great, new, opportunity

Marco Govoni

The document discusses new features on LinkedIn that can help with networking, personal branding, recruitment, lead generation, and connecting with influencers. It encourages the reader to update their profile with a photo, add endorsements to their skills, promote their profile and business with ads, and create a company page to expand their network. It also mentions the ability to quickly expand one's network through the LinkedIn mobile app.

How To Design A Simple Website

Kaitlin Zhang

Tips to Crank Up Your Impact & Results on LinkedIn

Donna Serdula

Crank Up Your Impact & Results on LinkedIn You undoubtedly have received invitations from business partners and associates to connect on LinkedIn. And you took a couple hours out of your busy life and created a profile. Perhaps you even sent out some invitations to connect to people in your business network. And now you are asking yourself, “Is that all there is?” Donna Serdula is here to tell you that there is so much more! Join us at the (NAME OF EVENT) and learn the…. Top 5 Tips to Crank up Your Impact & Results on LinkedIn It’s time to make the world’s largest PROFESSIONAL Social Network work for YOU LinkedIn is an amazing business tool if you know how to use it! LinkedIn offers a unique opportunity to brand yourself as a polished professional and provides you with unending opportunities for networking. In this exciting presentation, you will learn the Top 5 Tips to maximize your usage of LinkedIn so you can GET NOTICED & FIND BUSINESS TODAY! Tips to best optimize your LinkedIn profile for success How to leverage your LinkedIn Network Get your most burning LinkedIn questions answered! Have that LinkedIn Aha moment!

10 Ways to Build a Credible Online Presence

Tai Goodwin

How Much Can I Make summiting articles?

muzzy4friends

How much money can be made from writing and publishing articles on a website depends on several factors, according to the document. These factors include how successful the site is at getting search engine traffic, having engaging content, focusing on a niche topic, the size of the site, and the number of sites owned. While some people claim to make $10,000 per month, most people should expect to make $500-1000 per month from a single successful niche site through affiliate links and ads. Building additional sites can increase one's monthly income over time.

Linkedin business

Liz Swan

LinkedIn provides benefits for both businesses and individuals by allowing them to define their professional reputation, share company news and job opportunities, and connect with current and potential clients, colleagues, and employees. Setting up a complete company profile with details about the business helps solidify professionalism and reputation, while individuals can build their professional network and engage in online conversations to further their careers. Maintaining an active presence on LinkedIn by regularly sharing relevant updates and participating in discussions allows both businesses and professionals to stay connected and stand out from competitors.

Facebook Boot Camp

dr2tom

With over 500 million registered users, Facebook has quickly grown into an amazingly vibrant community with millions of conversations happening simultaneously, and a high percentage of them about products, brands, and companies. Social media is THE way that people will be communicating in the future. Many colleges have gotten rid of e-mail and switching to a social media-only format of communications. Understand it or be left listening to your Eight Track...

YMCA Online Presence Strategy - Websites

guest07501b

Business Blogger's Manifesto

Lerval

This document provides 21 tips for boldly blogging to inspire audiences and achieve business goals. It emphasizes engaging with readers, showing expertise, writing sincerely from the heart, building community, respecting others, and writing frequently with patience as success takes time. Photographs are provided by Jacqueline Bonneau. The authors are Valérie Leroyer, a freelance outdoor blogger, and Faith Attaguile, who provides empowerment marketing services for eco-businesses.

Social Media Personal Branding

Benjamin T. Bush Resume

The document discusses how to build a personal brand through social media. It provides tips for creating profiles on LinkedIn, Facebook, and Twitter to showcase skills, experience and interests. The key steps include filling out profiles completely, customizing URLs, adding media like photos and blogs, joining groups and following companies, and regularly engaging on the platforms through updates and discussions. The goal is to establish an online presence that presents oneself as a unique expert and builds connections for professional and career opportunities.

Easy Ways to Optimize LinkedIN

Growth Hack World

whyhireme

Becca Jones-Starr

This document is a resume for Becca Jones-Starr promoting her skills and experience as a web designer and graphic designer. She has over 12 years of experience building websites, has run her own e-commerce site, developed her own business and trademark, and understands social media marketing and advertising to build brands and engage audiences. She is offering her services with examples of her work and testimonials available to view.

portfolio_az (1)

Anna Zimmerman

What's hot (20)

Facebook marketing seminar 45

Social Media Club Evansville Presentation

Using LinkedIn

Building yourbusinesswithgoogle 9 15-2010

The Small Business Strikes Back: A WordPress Story

Facebook 101 for Small-Medium Business

Brand yourself4.0

Linkedin: a great, new, opportunity

How To Design A Simple Website

Tips to Crank Up Your Impact & Results on LinkedIn

10 Ways to Build a Credible Online Presence

How Much Can I Make summiting articles?

Linkedin business

Facebook Boot Camp

YMCA Online Presence Strategy - Websites

Business Blogger's Manifesto

Social Media Personal Branding

Easy Ways to Optimize LinkedIN

whyhireme

portfolio_az (1)

Similar to How to Leverage the Power of LinkedIn to Grow Your Business

How LinkedIn Can Save Your Life

Dave Kerpen

How to Leverage LinkedIn to

Vanessa CEO

Using LinkedIn to Market your business

Rhys Downard

LinkedIn can be used by businesses for marketing, sales, and branding. It allows businesses to showcase their expertise through profiles and business pages, connect with potential customers and partners, and drive traffic to their websites. The document provides tips on using LinkedIn effectively, such as defining targeting audiences, creating engaging content, growing your professional network, and using LinkedIn's advertising and analytics tools to find leads and measure performance.

Link Up with Linked In

Susan Schauer John

LinkedIn is a powerful professional networking platform. It has over 175 million users, including many business owners, managers, and senior executives. Maintaining an active LinkedIn profile helps users expand their professional network and find new business opportunities. The document provides tips for setting up a complete personal profile, engaging with groups, regularly updating one's status, and utilizing LinkedIn search tools to find new contacts.

Insight PR - PRSSA Sac State Presentation 4/18/2013

Tim Harris

Linked in essentials 2018

Evandro MINATO

The document provides tips for using LinkedIn effectively, including building your profile, networking, and building your personal brand. It recommends customizing your profile with a professional photo and headline, detailing your experience, education and skills. It also suggests interacting on LinkedIn by following topics, joining groups, and engaging in discussions. Finally, it outlines how to build your brand by crafting a clear identity and message, and being consistent, relevant and interesting in your interactions.

Personal Branding November 2014

Sarah M. Manley, MA

This document discusses personal branding strategies for college students, professionals, and those seeking employment. It recommends customizing one's LinkedIn profile by editing the headline, professional image, URL, and privacy settings. The document also suggests engaging on LinkedIn by connecting with contacts, giving and receiving recommendations, endorsing others' skills, uploading presentations, joining groups relevant to one's career interests, following thought leaders and organizations, and checking job postings. The goal is to establish an authentic online presence that showcases one's skills and value to potential employers and opportunities.

The Low Down on LinkedIn - making it work for Real Estate Agents

Heidi Alexandra Pollard - CEO Mentor

Market like a true rock star on social media

Shalena Broaster

Leveraging LinkedIn

Aliera Peterson

QuickTips on Starting with LINKEDIN

Susan Schauer John

This document provides an overview of how businesses can use LinkedIn to boost sales and profits. It explains that LinkedIn delivers a ready-made professional audience and has over 175 million users, half of whom are business owners and managers. The document outlines steps for setting up a personal and company profile page on LinkedIn and provides tips for using LinkedIn to generate leads, such as updating status weekly, working contacts, and participating in groups.

How to be a LinkedIn Superstar by Famous Folks

Ryan Joseph

LinkedIn For Professional Development in 2018

Rad Integrated Media

LinkedIn 2nd Jan

Miranda Bishop

LinkedIn is the world's largest professional social network with over 225 million users. It allows users to network with professionals, find people and knowledge to help achieve career goals, and generate business leads more effectively than other social media platforms. The document provides tips on using LinkedIn to optimize one's professional profile, build connections with current and potential clients and partners, engage with industry groups, and establish oneself as an expert to help promote business goals.

Linked in for Financial Professionals

MultiWave Media

The document discusses using LinkedIn for financial advisors. It recommends financial advisors optimize their LinkedIn profile by filling it out completely, join industry groups, and paint a picture of how they can help clients. Advisors should also engage regularly with their network by posting updates and connecting with others, but should avoid directly selling services or leaving excessive endorsements due to compliance rules. The most important things to do are optimizing the profile, building a network on LinkedIn, and becoming an influencer within their industry.

Building a ALL Star LinkedIn Profile

Leik Hong, Leow 廖翊翃

LinkedIn - one of the world most searchable social media website that helps professional search for opportunity. Whether you are seeking for a new career and you are hiring for a new talent. This social media website does the job perfectly. In this presentation Social Media Business Coach LeikHong is going to share the tips and tricks how do you get rank and found when people run a search that match your talents. First of all you goto have a All Star LinkedIn Profile. So how to built one? Check out this presentation. Have fun!

LinkedIn for a "Business Marketer"

Nousheen Raja

The document discusses how to maximize the use of LinkedIn for business purposes. It provides statistics on LinkedIn's large user base and emphasizes that it is the top social media platform for B2B marketing. The presentation covers creating a robust personal profile, engaging with connections, groups and pages, and using LinkedIn's advertising and content sharing features to build professional relationships and promote a brand or business.

LinkedIn For a Business Marketer

Nousheen Raja

LinkedIn Presentation

Noushin Aslam

Linkedn_For_Professionals.pdf

Rahul Yadav

Similar to How to Leverage the Power of LinkedIn to Grow Your Business (20)

How LinkedIn Can Save Your Life

How to Leverage LinkedIn to

Using LinkedIn to Market your business

Link Up with Linked In

Insight PR - PRSSA Sac State Presentation 4/18/2013

Linked in essentials 2018

Personal Branding November 2014

The Low Down on LinkedIn - making it work for Real Estate Agents

Market like a true rock star on social media

Leveraging LinkedIn

QuickTips on Starting with LINKEDIN

How to be a LinkedIn Superstar by Famous Folks

LinkedIn For Professional Development in 2018

LinkedIn 2nd Jan

Linked in for Financial Professionals

Building a ALL Star LinkedIn Profile

LinkedIn for a "Business Marketer"

LinkedIn For a Business Marketer

LinkedIn Presentation

Linkedn_For_Professionals.pdf

More from Vanessa CEO

2020 social media strategy

Vanessa CEO

Get your 2020 marketing, visibility and sales plan mapped out! Struggling on where to even start? Are you trying to figure out how to get things out of your head and into something engaging? Still questioning which social media platforms you should focus on? In this impact-full training, award winning marketing consultant Vanessa Cabrera will walk you through 6 steps that will help map out your entire 2020 online social media marketing strategy.

Email Marketing Masterclass: Email Automation Domination

Vanessa CEO

Email automation can be a confusing and overwhelming concept for any small business/solopreneur to master. Perhaps you don't know what to say in these emails or you just never found the time to get these automated systems set up. In this cannot miss session, award winning email marketing strategist & marketing consultant, Vanessa Cabrera will provide you with a clear understanding of how email automation works, you'll also be given EVERYTHING YOU NEED to finally create that automated indoctrination email series you've always wanted to create.

Email Marketing Masterclass: How to Create Killer Content Consistently

Vanessa CEO

Ever ask yourself, what the heck am I going to email my list this week? In this cannot miss session, award winning online marketing consultant and email/social media strategist, Vanessa Cabrera will inspire you on all the ways you can absolutely create killer content on a consistent basis where your list will be on their edge of their seat to get your next email! And if you've never attended one of Vanessa's LIVE training's, you're in for quite a show! She's real, raw, and she keeps things simple.. She believes in having fun while you learn, which is why so many of her online training's sell out FAST!

7 Ways To Grow Your Instagram Following Organically

Vanessa CEO

Is Instagram the new Facebook? With over 1 billion monthly active users, this social media platform can no longer be ignored as an incredible way to connect with your prospects. Instagram is THE fastest growing social media platform bar none. If you're ready to learn how to use Instagram to increase your visibility to take your business to new heights, then this is a cannot miss event! Vanessa Cabrera is an award winning online marketing consultant, social media strategist and speaker who travels the country helping small businesses really understand how to grow their business using social media together with an email marketing program. Vanessa will reveal 7 very simple ways to grow your Instagram following for FREE, plus she reveal one BONUS #protip! Make sure you bring something to take lots of notes with, cause this is going to be an epic Instagram training!

Instagram For Business 101

Vanessa CEO

Is Instagram the new Facebook? With over 1 billion monthly active users, this social media platform can no longer be ignored as an incredible way to connect with your prospects. Instagram is THE fastest growing social media platform bar none. If you're ready to learn how to use Instagram to increase your visibility to take your business to new heights, then this is a cannot miss event! In this training you'll learn: Why you should be on Instagram Why #Hashtags #Matter Business profile vs a Personal Profile Instagram stories, what they are and how to use them for your business How to optimize your profile to make a great first impression #PROTIP revealed How to grow your email list using Instagram Plus you'll get LIVE Q&A time with your host

Instagram for Business 101

Vanessa CEO

Is Instagram the new Facebook? With over 1 billion monthly active users, this social media platform can no longer be ignored as an incredible way to connect with your prospects. In this session, Vanessa will introduce you to: The basics of Instagram The difference between a Business profile and a Personal profile and which to use How to grow your email list FAST on Instagram How #Hashtags #Matter And a bonus #PROTIP

Facebook LIVE for Business!

Vanessa CEO

This document discusses how to use Facebook Live effectively. It begins by explaining why Facebook Live is a good platform, noting that live videos perform better than recorded videos. It then provides step-by-step instructions for going live on Facebook via mobile or computer. The document offers tips for promoting livestreams, engaging viewers during the broadcast, and repurposing the video afterwards. Finally, it suggests various types of content that can be livestreamed and compares using a business page versus a personal profile for livestreaming.

Email + Social Media = POWER

Vanessa CEO

Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook, LinkedIn, Twitter, Instagram, Snapchat, Email, Mobile and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day. The number of possibilities can feel overwhelming. This session will help make sense of the noise. Vanessa will show you how to make the most of the combination of email and social media for your business. By the time you leave, you’ll have a greater understanding of marketing basics like goals and objectives. You’ll learn what a “campaign” is and what to write about and offer in that campaign. You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible. And you’ll see that there are some great tools you can use to help engage with your existing customers as well as expand your reach to new prospects. Throughout the session you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.” So, join us and start to build a plan that will help you grow your business by eliciting the responses you want from your customers!

Email Automation Domination

Vanessa CEO

Email automation can be a confusing and overwhelming concept for any small business/solopreneur to master. Perhaps you don't know what to say in these emails or you just never found the time to get these automated systems set up. By the end of this session, you'll not only have a clear understanding of how email automation works, you'll also be given EVERYTHING YOU NEED to finally create that automated welcome email series you always wanted to!

Facebook LIVE for Business: The How, What and Why

Vanessa CEO

Facebook, the #1 social media platform on the planet, has now made it even easier and more fun to authentically connect with your customers. Facebook LIVE breaks down the barriers and creates a connection that transcends traditional marketing limitations. In this cannot miss session, Vanessa will introduce you to the world of Facebook LIVE and the different ways your business can benefit from using this exciting new platform. And if you've never attended one of Vanessa's LIVE training's, you're in for quite a show! She's real, raw, she keeps things simple and she's quite the, shall we say, colorful entertainer. She believes in having fun while you learn, which is why so many of her online training's fill up fast! In this LIVE training you'll learn: ✔How to go live on Facebook. ✔Your promotional plan ✔How to engage your audience ✔The different types of broadcasts you can do. We're going to get creative here! ✔How to repurpose your livestreams so you can reach a wider audience. ✔The differences/benefits of going live via your Personal Profile vs a Business Page. This is important to know!

Email Marketing Masterclass: Standout Subject Lines

Vanessa CEO

We'll take a deeper dive into the mechanics of truly effective subject lines and cover the three keys that make or break your subject line (and how short your window really is...). What works, and what does NOT work in capturing your readers’ attention. Length, brand, urgency and offers. How to make them work for your subject lines. Before and after examples that make it crystal clear how to improve your results. Get their attention, get in the door, and get the response you desire. Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are a key to your success!

Facebook LIVE How to Livestream to Engage with Your Customers & Increase Busi...

Vanessa CEO

Facebook, the #1 social media platform on the planet, has now made it even easier and more fun to authentically connect with your customers. Facebook LIVE is all about interacting with your audience in REAL TIME. It breaks down the barriers and creates a connection that transcends traditional marketing limitations. In this cannot miss session, Vanessa will introduce you to the world of Facebook LIVE and the different ways your business can benefit from using this exciting new platform. And if you've never attended one of Vanessa's LIVE training's, you're in for quite a show! She's real, raw, she keeps things simple and she's quite the, shall we say, colorful entertainer. She believes in having fun while you learn, which is why so many of her online training's fill up fast! In this LIVE training you'll learn: ✔How to go live on Facebook. ✔What to do BEFORE you go Live (most people miss this part) ✔What to do DURING your livestreams to make them as engaging and as effective as possible. ✔What to do AFTER your livestreams. Follow up is EVERYTING! I'll show you how to do it well! ✔The different types of broadcasts you can do. We're going to get creative here! ✔How to repurpose your livestreams so you can reach a wider audience. ✔The differences/benefits of going live via your Personal Profile vs a Business Page. This is important to know!

Email Marketing Master Class: How to Create an Opt-In Your Ideal Clients Find...

Vanessa CEO

The Power of the Inbox! Tips and Tricks for Successful Email Marketing

Vanessa CEO

What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing: What it really is (and isn’t) What it can do for your business And the five easy steps you must take to harness the power of the inbox to make SALES! o Grow a healthy list o Create great content o Customize a beautiful, mobile-friendly template that matches your brand o How to get your emails opened o Tracking your results From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing

Email and social

Vanessa CEO

Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day. The number of possibilities can feel overwhelming. This session will help make sense of the noise. In this session I show you how to make the most of the combination of email and social media for your business. When the session is done you’ll have a greater understanding of marketing basics like goals and objectives. You’ll learn what a “campaign” is and what to write about and offer in that campaign. You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible. And you’ll see that there are some great tools you can use to help engage with your existing customers and supporters as well as expand your reach to new prospects. Throughout the session you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.”

Email Automation Made Easy

Vanessa CEO

This document discusses email automation and how it can benefit businesses. Some key points: - Automation tools like autoresponders can encourage customer actions like clicks, downloads, reservations, and calls through a series of automated emails with prompts and incentives. - Many people check their email daily, and most website visitors are not ready to buy, so automation can stay in contact with leads over time through a "drip campaign." - Benefits of automation include increased revenue, competitive advantage, and ensuring all subscribers receive important information. - Common barriers to automation include lack of time, budget, and knowledge on how to implement it. - The document provides an agenda on how to set up an

How to Easily Automate Your Emails

Vanessa CEO

Learn to welcome, nurture and CONVERT any new prospect that joins your list. Email marketing expert and speaker Vanessa Cabrera will demonstrate how easy it is to create a repeatable, automated email marketing campaign that will build your business, she includes successful real world examples of businesses kill'n it with their welcome funnels and she includes the 5 emails she uses to welcome her new prospects!

The Power of the Inbox

Vanessa CEO

This document provides tips and strategies for successful email marketing. It discusses why email marketing is effective, how to harness the power of the inbox by growing a list, creating engaging content, designing mobile-friendly templates, getting emails opened, and tracking results. The agenda outlines these topics and strategies are presented for each, like asking for email addresses everywhere, writing short, relevant content, and focusing on click-through rates for tracking. Templates, timing, and social sharing are also covered. The document concludes with an example of an ideal email design.

Standout Subject Lines: Get Opened, Get Read, Get Results!

Vanessa CEO

Ignored or Engaging? How are your subject lines working, or NOT working to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines. I'll cover the three keys that make or break your subject line (and how short your window really is..). What works, and what does NOT work in capturing your readers’ attention. Length, brand, urgency and offers. How to make them work for your subject lines. Before and after examples that make it crystal clear how to improve your results. Get their attention, get in the door, and get the response you desire. Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are a key to your success!

Build Your Marketing Toolkit with Email and Social Media

Vanessa CEO

Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But, with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.

More from Vanessa CEO (20)

2020 social media strategy

Email Marketing Masterclass: Email Automation Domination

Email Marketing Masterclass: How to Create Killer Content Consistently

7 Ways To Grow Your Instagram Following Organically

Instagram For Business 101

Instagram for Business 101

Facebook LIVE for Business!

Email + Social Media = POWER

Email Automation Domination

Facebook LIVE for Business: The How, What and Why

Email Marketing Masterclass: Standout Subject Lines

Facebook LIVE How to Livestream to Engage with Your Customers & Increase Busi...

Email Marketing Master Class: How to Create an Opt-In Your Ideal Clients Find...

The Power of the Inbox! Tips and Tricks for Successful Email Marketing

Email and social

Email Automation Made Easy

How to Easily Automate Your Emails

The Power of the Inbox

Standout Subject Lines: Get Opened, Get Read, Get Results!

Build Your Marketing Toolkit with Email and Social Media

Recently uploaded

Suarez_Victoria_DMBS_PB1_062024_FSUWPFLA

victoriamsuarez

Google Algorithm Leaks Checklist for SEO

Karthik Vijayakumar

Rand Fishkin of Sparktoro broke the news about the Google API Leaks in May 2023. Mike King from iPullRank did what he does best—dissected everything from the leaks. How big was the leak? Around 2,600 pages of leaked internal documentation describing different components of Google's ranking systems and 14,000 attributes or features represented in the documentation. Here’s why this is important SEO has evolved dramatically over the last 27 years. Companies like Google have built entire businesses around search, and Google has become the unquestioned leader in search. All this is starting to change—thanks to GenAI. Ever since Google started building a search engine, it has shared best practices. But it has never revealed anything more—no algorithms or APIs. That changed recently with this leak. This matters to you This checklist matters to entrepreneurs, content creators, website owners, brand managers, PR professionals, marketing analysts, and SEO professionals. Understanding how the algorithm works today can help you maintain your competitive edge, optimize opportunities, mitigate risks due to these changes, and make informed decisions on your digital strategy. This checklist is based on everything I learned from listening to two hour-long webinars Rand and Mike hosted recently.

Pharmaceutical Sales & Marketing in India (PPT) by Prashanth Kumar & Team

roshansingh0525

Shri Shuddhi Nasha Mukti Kendra Bhopal.pdf

neerajdigital63

Social Media Marketing Master Class - Jeff Dwoskin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to Rethink the Way you use Instagram to Drive Sales and Customer Engagement If you’re using Instagram to build or grow your business this presentation is for you. Navigating Instagram campaigns doesn't have to be overwhelming. By understanding the right strategies, you can turn engagement from a time-consuming task into a powerful tool for driving sales and a deeper understanding of your customers and fans. Key Takeaways: Running campaigns on Instagram can be and should be easy and effortless Every post is an opportunity to collect valuable information to empower you to make more strategic choices The power of giveaways on Instagram to drive engagement and first party data

Billion Broadcaster's Frame Posters and Horizontal Lift Advertising Screens: ...

VikasYadav194549

Pharmaceutical Sales & Marketing in India (PDF) by Prashanth Kumar.

roshansingh0525

Real Marketing of Pharmaceuticals (PPT) Creator's Cut by Roshan Singh.

roshansingh0525

The Top 6 Facebook Ad Hacks of 2024, Targeting the Untargetable - Larry Kim

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

It’s been a difficult few years for Facebook Ads due to signal loss from iOS/Firefox/Chrome and the associated loss of ad targeting precision and ROAS. In this session, delve into 100% new high-impact strategies for thriving in Facebook advertising in a world without 3rd party cookies. You'll uncover the top 7 Facebook ad hacks of 2024, all centered around first party ad signal data restoration and how to coax the new default Meta Audience+ ad targeting system to do what you want it to do, each backed by solid results and case studies. Learn how to skyrocket your landing page conversions by 20-25%, how to scale ads like never before, and target niche audiences with strategies that defy traditional norms. Plus, gain insights into critical privacy regulations and how to maintain a full compliance therein.

Toortizi - Rationale ( SALTY SNACKS )

IQads

DBLU brand exploration keynote for P&P1.pdf

abddulwahhab

Benefits of Hiring an Influencer Marketing Agency

seoteamorq

Blog Post to SlideShare Presentations For Website Traffic

Sarah Arrow

🚀 Transform Your Blog Content into Engaging SlideShares! 🚀 I'm thrilled to share a new resource that will help you reach a wider audience by repurposing your blog posts into SlideShare presentations. 📚✨ Discover a step-by-step guide on how to convert your blog content into visually appealing slides using Google Slides. This detailed guide covers everything from outlining your presentation to optimising your slides for maximum engagement. Whether you're looking to boost your online presence or make your content more shareable, this guide has got you covered. Check it out now and start transforming your blog posts into powerful presentations! https://www.onlinevisibilityacademy.com/turning-your-blog-post-into-a-slideshare/

Revolutionizing Advertising with Billion Broadcaster Standee Screen Media

VikasYadav194549

@Call @Girls in Tiruchirappalli 🤷‍♂️ XXXXXXXX 🤷‍♂️ Tanisha Sharma Best High...

Mona Rathore

Client Service Management Insights 00001

muhammaduzairchoudar

In today's fast-paced business world, providing excellent client service is crucial for success. This report, "Client Service Management: Principles and Insights for Excellence," explores the basic principles and practical tips needed to manage client relationships effectively. Good client service goes beyond just solving problems; it’s about building strong, lasting relationships that keep clients happy and loyal. In this report, you will find clear explanations and real-life examples that will help you improve how you interact with and support your clients. Whether you’re experienced or new to client service, the insights here will guide you in delivering outstanding client experiences and service models Happy learning

NIMA2024 | Hoe Danone Trends vertaalt naar Strategie voor het versterken van ...

BBPMedia1

Develop a category & retail vision to drive business impact today Join Arnoud from Danone and Tris from Ipsos Strategy3 as they guide you on a journey through the art of leveraging trends and foresights to craft a category and retail vision. Discover the crucial need of future readiness, and understand how the future can lead to new opportunities, here and now. Be prepared to unlock the future potential of your enterprise!

Lecture 1. Globalisation & Regional Integration(1) - Tagged.pdf

SagiImo

Lynzee Giamalva - Personal Brand Exploration Kit

ladylynzee

Fundamentals of Brand Selling & Growth Strategy for Creative.pdf

Kwabena Oppon-Kusi

A guide to assist creatives into the world of marketing positioning and growth marketing. This was presented to a group of spoken word artists who asked the question...'how can I turn my creative skills or brand into a viable business?' The document seeks to bring creatives the knowledge of marketing and how they can leverage existing tools and opportunities to grow as brands and businesses. I recommend this for all creatives who would like to tap into the creative economy and become profitable

Recently uploaded (20)

Suarez_Victoria_DMBS_PB1_062024_FSUWPFLA

Google Algorithm Leaks Checklist for SEO

Pharmaceutical Sales & Marketing in India (PPT) by Prashanth Kumar & Team

Shri Shuddhi Nasha Mukti Kendra Bhopal.pdf

Social Media Marketing Master Class - Jeff Dwoskin

Billion Broadcaster's Frame Posters and Horizontal Lift Advertising Screens: ...

Pharmaceutical Sales & Marketing in India (PDF) by Prashanth Kumar.

Real Marketing of Pharmaceuticals (PPT) Creator's Cut by Roshan Singh.

The Top 6 Facebook Ad Hacks of 2024, Targeting the Untargetable - Larry Kim

Toortizi - Rationale ( SALTY SNACKS )

DBLU brand exploration keynote for P&P1.pdf

Benefits of Hiring an Influencer Marketing Agency

Blog Post to SlideShare Presentations For Website Traffic

Revolutionizing Advertising with Billion Broadcaster Standee Screen Media

@Call @Girls in Tiruchirappalli 🤷‍♂️ XXXXXXXX 🤷‍♂️ Tanisha Sharma Best High...

Client Service Management Insights 00001

NIMA2024 | Hoe Danone Trends vertaalt naar Strategie voor het versterken van ...

Lecture 1. Globalisation & Regional Integration(1) - Tagged.pdf

Lynzee Giamalva - Personal Brand Exploration Kit

Fundamentals of Brand Selling & Growth Strategy for Creative.pdf

How to Leverage the Power of LinkedIn to Grow Your Business

1. How to Leverage the Power of To Grow Your Business

2. Vanessa Cabrera…this is me www.vanessa-cabrera.com

3. AGENDA • How to optimize your profile to attract your ideal prospects • How to reach out on LinkedIn to make connections, generate leads and create new opportunities • How to build your reputation as the “Go-To” person within your industry with your killer content • Combining it all with an effective email marketing plan www.vanessa-cabrera.com

4. You Can’t Afford Not to Pay Attention to LinkedIn • LinkedIn is the 12 Most Visited Site in the World (Alexa) • LinkedIn reaches into over 200 countries • Today there are over 550 million users Worldwide • Over 2 Million LinkedIn Groups • 8,000 Groups created weekly www.vanessa-cabrera.com Percentage of users that check LinkedIn daily: 40%

5. Two Profiles on LinkedIn – Which one are you? LinkedIn Profile – Job Seeker www.vanessa-cabrera.com - vs - LinkedIn Profile – Interested in Conducting Business

6. Choose 2-3 Keywords www.vanessa-cabrera.com Write a Standout Headline Make your Summary Work for You How to Optimize Your Profile Create a Multimedia Profile to Stand Out

7. Your Headline = You, NOT Your Job Title The headline of your LinkedIn profile is highly searchable. I know that no one on LinkedIn is looking for “President of Your Social Media Mentor.” So I list something more search-friendly that speaks of what I do on a daily basis — and for which people may want to hire me. My profile is KEYWORD RICH www.vanessa-cabrera.com

8. Example of a Standout Headline www.vanessa-cabrera.com

9. www.vanessa-cabrera.com Whatever you do, DO NOT leave the summary blank or limit it to a few bland sentences. This is your chance to be creative and describe who you are and what you’re passionate about! Make it personal, while also highlighting key accomplishments you don’t want anyone to miss. Write a Killer Summary!

10. Write a Killer Summary! www.vanessa-cabrera.com

11. Build a Multimedia Profile Most profiles on LinkedIn are just plain text – how boring is that? Build a visual profile and instantly stand out.

12. www.vanessa-cabrera.com Use your YouTube videos to highlight your specialties +

13. www.vanessa-cabrera.com How to Connect with Prospects Business owners are banking with LinkedIn because they.. 1. Understand their target market 2. How to connect with them on LinkedIn

14. @vanessacabrera #yoursmm Get the Introduction from a close colleague

15. www.vanessa-cabrera.com How to Build Your Reputation as the “Go To” Expert in Your Industry

16. Get Active & Position Yourself as an Expert with your… KILLER LINKEDIN CONTENT www.vanessa-cabrera.com

17. Posts www.vanessa-cabrera.com

18. LINKEDIN ARTICLES

19. NATIVE LINKEDIN VIDEOS

20. LINKEDIN GROUPS www.vanessa-cabrera.com

21. www.vanessa-cabrera.com Ask Questions in Groups!

22. www.vanessa-cabrera.com How I Landed a New Client Without Even Trying

23. www.vanessa-cabrera.com Putting it All Together with an Email Marketing Program

24. Lock In Your LinkedIn Leads With Your Email Marketing Program How to connect your LinkedIn Connections with your email program • Let them know about your opt-in via your summary • Content you post should lead them to a way to join your list (not every single post though ) • Download your connections and then create a custom audience via Facebook to retarget your LinkedIn prospects www.vanessa-cabrera.com

25. Be Yourself The biggest mistake people make is using LinkedIn like a database. They only use it to mine for leads. People do business with people they like and respect. The only way to build that kind of relationship is to BE YOURSELF and to be patient with how these relationships develop. www.vanessa-cabrera.com

Editor's Notes

Shane Eastman example of youtube video on his profile www.linkedin.com/in/theinsurancepro/en

How to Leverage the Power of LinkedIn to Grow Your Business

More Related Content

What's hot

What's hot (20)

Similar to How to Leverage the Power of LinkedIn to Grow Your Business

Similar to How to Leverage the Power of LinkedIn to Grow Your Business (20)

More from Vanessa CEO

More from Vanessa CEO (20)

Recently uploaded

Recently uploaded (20)

How to Leverage the Power of LinkedIn to Grow Your Business

Editor's Notes