Famous Folks developed this Slideshare for everyone from beginners to experts!
Famous Folks is a creative communications shop. They help create and sustain culture for their clients through experiential marketing, content marketing, and digital and traditional advertising - all backed with a deep understanding of brand, research and strategy.
Learn more about Famous Folks:
www.famousfolks.ca
Anyone can create content, but creating a strategy is what will help you see results. Social media needs to be strategic in order to find your true audience.
The document discusses how LinkedIn has evolved into an important marketing channel for brands, providing unprecedented opportunities to market directly to professionals on the world's largest professional network. It outlines best practices for leveraging LinkedIn for marketing, including creating an engaging Company Page, growing your audience, using targeted ads to reach new segments, and engaging your existing LinkedIn community through regular posting of relevant content. Following these guidelines will help companies make the most of LinkedIn's new tools to build their brand and generate leads.
The document provides an overview of a training course on using Facebook and Twitter for business. It discusses setting up business pages and profiles, developing content strategies, and analyzing metrics like reach and engagement. Tips are provided on managing profiles, integrating platforms, and leveraging trends to market a business on social media.
Mike Weiss takes your through 18 steps to turn your LinkedIn profile from a paperweight to a conversion machine.
Social Selling is the key to the next generation of sales success.
Anyone can create content, but creating a strategy is what will help you see results. Social media needs to be strategic in order to find your true audience.
The document discusses how LinkedIn has evolved into an important marketing channel for brands, providing unprecedented opportunities to market directly to professionals on the world's largest professional network. It outlines best practices for leveraging LinkedIn for marketing, including creating an engaging Company Page, growing your audience, using targeted ads to reach new segments, and engaging your existing LinkedIn community through regular posting of relevant content. Following these guidelines will help companies make the most of LinkedIn's new tools to build their brand and generate leads.
The document provides an overview of a training course on using Facebook and Twitter for business. It discusses setting up business pages and profiles, developing content strategies, and analyzing metrics like reach and engagement. Tips are provided on managing profiles, integrating platforms, and leveraging trends to market a business on social media.
Mike Weiss takes your through 18 steps to turn your LinkedIn profile from a paperweight to a conversion machine.
Social Selling is the key to the next generation of sales success.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
Linkedin Profile Optimization for Talent and Customers Attraction Craig Fishe...GlobalHRU
Â
Craig Fisher presented at TalentNet Live Social Recruiting Conference in Dallas at Pizza Hut HQ 9/13/13
Linkedin Profile Optimization for Talent and Customer Attraction
Learn how Social Media Marketing really works. In this NMX2.com seminar we cover the strategies of Social Networking, including Facebook, Linkedin, Twitter, YouTube, Blogs, Social Bookmarking, Social Media Press Releases and more.
Produced by Manny Sarmiento, New Media, New Marketing, Inc. http://www.nmx2.com
This document provides summaries of various social media tools, including:
- Mention, which allows users to monitor brands and keywords across the web and social media.
- LikeAlyzer, a free tool that assesses Facebook pages and provides suggestions for improvement.
- Social Crawlytics, a free tool that identifies competitors' most shared content on social media.
- Agorapulse, HootSuite, ViralTag, Buffer, Nimble, and Dlvr.it, which are various social media management and analytics tools.
- A section with 101 tips for social media marketing across various platforms and activities.
How to Maximize the ROI of Content Marketing CampaignsKat Haselkorn
Â
Learn specific tips and strategies for getting the most value out of your content marketing efforts. From identifying goals to pitching effectively, this presentation offers clear, actionable takeaways. This slide deck was presented by Kat Haselkorn at Pubcon 2017
This document discusses social media optimization (SMO). SMO is the process of increasing awareness of a product, brand, or event through various social media channels to generate viral publicity. It recommends following rules like increasing linkability, easy sharing options, and helping content spread. The document also lists popular social media platforms, tools to use for SMO, and advantages like brand building, low cost, and improved search engine ranking.
The document provides strategies for branding yourself online including creating a bio, conducting a SWOT analysis, and defining objectives and values. It discusses managing social media channels, developing a networking list, and using a content strategy where 90% of content is related to your field and 10% to other domains. The document also outlines standards for influencers including engagement, impressions, and reach. It identifies 4 levels of influencers from celebrities to friends and their relative reach and influence.
This document discusses social media optimization (SMO) for businesses. SMO involves using social media platforms like Twitter, Facebook, and blogs to generate publicity and increase awareness of a brand, product, or service. It explains that SMO is similar to search engine optimization but aims to drive traffic through social sharing rather than search results. The document also outlines the importance of social media for businesses and provides tips for social media strategy, key concepts, profile creation, brand awareness, social engagement, and benefits of SMO.
This document outlines an SMM and SMO activity plan involving several key areas: social media audits, monitoring conversations on social platforms, managing a strategic social media presence, reputation management, campaigns, PR, and activities on major networks like Facebook, Twitter, LinkedIn, Pinterest, blogs and Q&As. The plan details specific content, engagement and optimization tactics for each network and activity.
This document discusses using social media as an effective marketing tool for businesses. It recommends setting up profiles on Facebook, LinkedIn, and Twitter to connect with customers and expand networks. These sites allow businesses to promote their brand, drive traffic to their website, and generate leads at a low cost. The document provides tips on using each site appropriately and linking profiles across sites for maximum exposure.
This presentation provides useful information to small and mediium-sized businesses on how to use social media to market their products and services. we start with how to create a strategy and then how to get started setting up Facebook page, Twitter profile, Linkedin personal profile, LinkedIn Company page, Pinterest page and Pinterest boards for business, YouTube channel and a blog.
This document provides an overview of how to integrate social media, specifically blogs, into PR campaigns. It discusses developing a social media strategy, key social media platforms like blogs, Twitter, networks and videos. It also covers reputation management and measuring the effectiveness of social media efforts. The document includes sections on blog types, opportunities for PR through blogging, mapping blog audiences, defining blog success, blogger outreach best practices, case studies, and running blogger events.
This document provides tips for running a LinkedIn company page and advertising campaigns. It notes that LinkedIn has over 645 million users who spend 45 minutes per month on average on the platform. Effective tactics for company pages include completing the profile, regularly posting quality content, and using hashtags. When running ads, the document recommends targeting audiences with more than 100,000 members using accurate career-based targeting over age or seniority. It also suggests testing different content types and placements depending on the marketing funnel stage, and provides tips for creating engaging content like using images, calls to action, and questions.
Social Media 101: Facebook, LinkedIn, TwitterScott K. Wilder
Â
This document provides an overview of using social media platforms Facebook, Twitter, and LinkedIn for business purposes. It discusses strategies for optimizing presence on each platform, including focusing on relevant content and keywords, building networks and follower bases, and leveraging search and discovery features to maximize visibility and outreach. Key metrics and facts about user activities on each site are also reviewed. The document aims to help businesses effectively engage with audiences and optimize discovery across the "Big 3" social media sites.
Publishers should be arbiters (or at least think like one)linksmart
Â
THE IDEA OF ARBITRAGE SHOULD BE EMBRACED: Arbitrage sometimes is seen as a dirty word. Its definition is âthe practice of taking advantage of a price difference between two or more markets.â For publishing, this relates to audience and advertising. There is a market to sell audience (ads, commerce, etc.) and to generate audience (direct traffic, referral, SEO, SEM, paid content marketing) and this philosophy can accelerate revenue while maintaining margins.
We are going to talk to you about the way
companies hire now.
It is outdated. Itâs ineffective and quite expensive.
Still based on an old model, poorly translated
into the hyper connected, data-driven world
we live in today. And for professionals, career
decisions are often made on no more than
a job description, few interviews and a hunch.
This document discusses social media optimization (SMO) for businesses. SMO involves using social media platforms like Twitter, Facebook, and blogs to generate publicity and increase awareness of a brand, product, or service. It explains that SMO is similar to search engine optimization but aims to drive traffic through social sharing rather than search results. The document provides tips for businesses on creating social profiles, engaging audiences, boosting their brand, and outlines the key benefits of SMO like increased traffic, visibility, customer relationships and popularity.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
Linkedin Profile Optimization for Talent and Customers Attraction Craig Fishe...GlobalHRU
Â
Craig Fisher presented at TalentNet Live Social Recruiting Conference in Dallas at Pizza Hut HQ 9/13/13
Linkedin Profile Optimization for Talent and Customer Attraction
Learn how Social Media Marketing really works. In this NMX2.com seminar we cover the strategies of Social Networking, including Facebook, Linkedin, Twitter, YouTube, Blogs, Social Bookmarking, Social Media Press Releases and more.
Produced by Manny Sarmiento, New Media, New Marketing, Inc. http://www.nmx2.com
This document provides summaries of various social media tools, including:
- Mention, which allows users to monitor brands and keywords across the web and social media.
- LikeAlyzer, a free tool that assesses Facebook pages and provides suggestions for improvement.
- Social Crawlytics, a free tool that identifies competitors' most shared content on social media.
- Agorapulse, HootSuite, ViralTag, Buffer, Nimble, and Dlvr.it, which are various social media management and analytics tools.
- A section with 101 tips for social media marketing across various platforms and activities.
How to Maximize the ROI of Content Marketing CampaignsKat Haselkorn
Â
Learn specific tips and strategies for getting the most value out of your content marketing efforts. From identifying goals to pitching effectively, this presentation offers clear, actionable takeaways. This slide deck was presented by Kat Haselkorn at Pubcon 2017
This document discusses social media optimization (SMO). SMO is the process of increasing awareness of a product, brand, or event through various social media channels to generate viral publicity. It recommends following rules like increasing linkability, easy sharing options, and helping content spread. The document also lists popular social media platforms, tools to use for SMO, and advantages like brand building, low cost, and improved search engine ranking.
The document provides strategies for branding yourself online including creating a bio, conducting a SWOT analysis, and defining objectives and values. It discusses managing social media channels, developing a networking list, and using a content strategy where 90% of content is related to your field and 10% to other domains. The document also outlines standards for influencers including engagement, impressions, and reach. It identifies 4 levels of influencers from celebrities to friends and their relative reach and influence.
This document discusses social media optimization (SMO) for businesses. SMO involves using social media platforms like Twitter, Facebook, and blogs to generate publicity and increase awareness of a brand, product, or service. It explains that SMO is similar to search engine optimization but aims to drive traffic through social sharing rather than search results. The document also outlines the importance of social media for businesses and provides tips for social media strategy, key concepts, profile creation, brand awareness, social engagement, and benefits of SMO.
This document outlines an SMM and SMO activity plan involving several key areas: social media audits, monitoring conversations on social platforms, managing a strategic social media presence, reputation management, campaigns, PR, and activities on major networks like Facebook, Twitter, LinkedIn, Pinterest, blogs and Q&As. The plan details specific content, engagement and optimization tactics for each network and activity.
This document discusses using social media as an effective marketing tool for businesses. It recommends setting up profiles on Facebook, LinkedIn, and Twitter to connect with customers and expand networks. These sites allow businesses to promote their brand, drive traffic to their website, and generate leads at a low cost. The document provides tips on using each site appropriately and linking profiles across sites for maximum exposure.
This presentation provides useful information to small and mediium-sized businesses on how to use social media to market their products and services. we start with how to create a strategy and then how to get started setting up Facebook page, Twitter profile, Linkedin personal profile, LinkedIn Company page, Pinterest page and Pinterest boards for business, YouTube channel and a blog.
This document provides an overview of how to integrate social media, specifically blogs, into PR campaigns. It discusses developing a social media strategy, key social media platforms like blogs, Twitter, networks and videos. It also covers reputation management and measuring the effectiveness of social media efforts. The document includes sections on blog types, opportunities for PR through blogging, mapping blog audiences, defining blog success, blogger outreach best practices, case studies, and running blogger events.
This document provides tips for running a LinkedIn company page and advertising campaigns. It notes that LinkedIn has over 645 million users who spend 45 minutes per month on average on the platform. Effective tactics for company pages include completing the profile, regularly posting quality content, and using hashtags. When running ads, the document recommends targeting audiences with more than 100,000 members using accurate career-based targeting over age or seniority. It also suggests testing different content types and placements depending on the marketing funnel stage, and provides tips for creating engaging content like using images, calls to action, and questions.
Social Media 101: Facebook, LinkedIn, TwitterScott K. Wilder
Â
This document provides an overview of using social media platforms Facebook, Twitter, and LinkedIn for business purposes. It discusses strategies for optimizing presence on each platform, including focusing on relevant content and keywords, building networks and follower bases, and leveraging search and discovery features to maximize visibility and outreach. Key metrics and facts about user activities on each site are also reviewed. The document aims to help businesses effectively engage with audiences and optimize discovery across the "Big 3" social media sites.
Publishers should be arbiters (or at least think like one)linksmart
Â
THE IDEA OF ARBITRAGE SHOULD BE EMBRACED: Arbitrage sometimes is seen as a dirty word. Its definition is âthe practice of taking advantage of a price difference between two or more markets.â For publishing, this relates to audience and advertising. There is a market to sell audience (ads, commerce, etc.) and to generate audience (direct traffic, referral, SEO, SEM, paid content marketing) and this philosophy can accelerate revenue while maintaining margins.
We are going to talk to you about the way
companies hire now.
It is outdated. Itâs ineffective and quite expensive.
Still based on an old model, poorly translated
into the hyper connected, data-driven world
we live in today. And for professionals, career
decisions are often made on no more than
a job description, few interviews and a hunch.
This document discusses social media optimization (SMO) for businesses. SMO involves using social media platforms like Twitter, Facebook, and blogs to generate publicity and increase awareness of a brand, product, or service. It explains that SMO is similar to search engine optimization but aims to drive traffic through social sharing rather than search results. The document provides tips for businesses on creating social profiles, engaging audiences, boosting their brand, and outlines the key benefits of SMO like increased traffic, visibility, customer relationships and popularity.
The Sophisticated Marketer's Guide to LinkedIn: The WebinarLinkedIn
Â
Once you have downloaded the Sophisticated Marketer's Guide to LinkedIn (Free download here: http://lnkd.in/sgm) It's time to put everything into action. The Sophisticated Marketers Guide to LinkedIn: The Webinar is a one hour strategic live webcast with LinkedInâs senior content marketing manager Jason Miller.
Jason Miller, Sr. Content Marketing Manager at LinkedIn shows you how to tap into the vast opportunities that await your business âincrease brand awareness, influence perception, generate leads, and ultimately drive revenue with LinkedIn.
In this exclusive webinar you will learn:
âą Why LinkedIn is a necessary part of your businesses integrated marketing strategy.
âą How to tap into LinkedInâs powerful marketing solutions including Company Pages, Company Updates, and gain value immediately.
âą How to expand the reach of your content marketing strategies using LinkedIn by sharing relevant targeted content to the world's professionals.
âą Go visual or go home. See real world examples and take away key insights for utilizing SlideShare for thought leadership and lead generation.
âą And many more tactics that Jason has implemented for social media marketing domination.
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Vienna Business Association (http://viennabusiness.org/) VBA BREAKFAST MEETING on March 9, 2018 - LinkedIn For Professional Development
Getting Started with LinkedIn - Professional & Business Success StrategiesCarrie Gottschalk
Â
This document provides tips for using LinkedIn effectively. It explains that LinkedIn allows you to connect with your professional network and exchange knowledge and opportunities. While the human brain can only handle about 150 close connections, LinkedIn helps manage larger networks through weak ties. The document recommends establishing a complete professional profile, making relevant connections, engaging with groups, and using LinkedIn to directly message leads and find introductions to generate new business. The overall goal is to use LinkedIn to positively connect and generate new leads for professional and business success.
The document provides tips for optimizing a LinkedIn profile to enhance one's personal brand and become a "LinkedIn All-Star". It recommends using the summary section to highlight one's strengths, customizing the public profile URL for easy discovery, joining relevant industry groups, endorsing connections' skills, making recommendations, and sharing quality content on topics of interest. The tips are meant to help users leverage LinkedIn effectively for business and professional networking purposes.
How to use Linkedin to network yourself, and your business. From a presentation to the Florida Direct Marketing Association by Jim Gilbert of Gilbert Direct Marketing, Inc.
Reach Jim at jimdirect@aol.com, follow him at @gilbertdirect
LinkedIn - Power of Social Networking - Lizguestd82bd3da
Â
The document provides an overview of how to use LinkedIn as a job search tool. It discusses setting up a complete profile, connecting with colleagues, researching companies, using the jobs section and recommendations to get noticed by recruiters. Tips are given to regularly update your profile and status, and get involved in groups and answers to expand your network.
Heidi Pollard provides tips on optimizing your LinkedIn profile including adding a photo, at least 3 skills, joining relevant groups and interacting, recommending others, publishing articles, and creating a business page. She emphasizes positioning yourself as a thought leader, standing out from competitors, and engaging actively on LinkedIn to build your professional brand and network.
You know your prospects are on LinkedIn, and you've heard the success stories, but how do YOU reap the benefits of LinkedIn to get more leads, more business, and more referrals?
In this seminar you will learn:
How to create a LinkedIn profile that attracts quality prospects
How to reach out on LinkedIn to make connections, generate leads, create opportunities, and win more business more consistently
How to build your online reputation as the "GO-TO" person in your field
How to combine it all with an effective email marketing plan
This document provides information and instructions for a training session on using social media for business purposes. It discusses various social media platforms like LinkedIn, Twitter, and blogs and how businesses can utilize these platforms to market themselves, build online communities, monitor engagement, and more. Trainees are instructed to create blog posts throughout expanding on topics like the benefits of social media for businesses and ways to monitor social engagement. The document also provides guidance on using LinkedIn, including how to set up a profile, find connections, and get involved in groups. It discusses using Twitter for business and sharing useful content to build an audience.
This document provides information and instructions for a training session on using social media for business purposes. It discusses various social media platforms like LinkedIn, Twitter, and blogs and how businesses can utilize these platforms to market themselves, build online communities, monitor engagement, and more. Trainees are instructed to create blog posts exploring topics like the benefits of social media for businesses and how to monitor social media engagement. The document also provides guidance on using LinkedIn, including how to set up a profile, find connections, and get involved in groups. It discusses both passive and active uses of LinkedIn and Twitter for businesses.
The document provides 7 tips for maximizing success on LinkedIn: 1) Create a compelling headline, 2) Complete your profile, 3) Connect with others, 4) Respect LinkedIn etiquette, 5) Recommend others, 6) Join relevant groups, and 7) Follow thought leaders. It emphasizes that LinkedIn is a powerful platform for furthering careers or building businesses, but users must take action to utilize its full potential, such as improving their profile over time.
Cool Confidence Created: A Diva's Guide to Promoting a Positive Online ImageKelly Galanis
Â
Social media has immersed itself into our lives, having become one of the fastest, most widely used methods of communication and interaction in history. We use it to connect with friends old and new, share updates, think out loud, play games, and interact. What about the professional side of social media? How do we as business owners maintain a balance with our online profiles that we share with friends and colleagues?
Social media sites such as LinkedIn, Facebook pages, and Twitter are quickly becoming the most popular way to promote yourself and your business professionally online. This discussion will take us on a tour of these sites - how they works, who uses it, best practices, and how you as a professional businesswoman can use it to benefit your personal and professional goals. We will examine the good, the bad, and yes...the ugly, as we explore these multi-faceted professional networking sites that have taken over the Interweb. We will also discuss how to best develop a confident social online image for you and your company by using some key tips and tricks to put you most confident, positive foot forward for all to see.
workshop on LinkedIn in HSTU Campus, main speaker Md. Al Masud, Professional freelancer and Founder Of TI vanilla. website www.itvanilla.com
Page: facebook.com/itvanilla
Group: facebook.com/groups/it.vanilla
This document provides instructions on how to create the perfect LinkedIn profile in order to maximize connections, engagement, and business opportunities. It outlines key sections to focus on such as adding a professional photo, writing a compelling summary highlighting expertise, showcasing relevant experience, getting recommendations, and more. The goal is to position the user as an industry expert and generate leads through an optimized LinkedIn presence.
The document discusses using social media like Twitter, LinkedIn, and Facebook for business networking and recruiting purposes. It notes that over 1/3 of Americans regularly use social networks for business and that LinkedIn has over 11 million regular users, including all Fortune 500 companies. The document provides tips for using social networks to increase visibility, share what you're working on, ask questions, and build relationships. It emphasizes building authentic connections over simply collecting followers.
This document provides guidance on creating an effective profile on LinkedIn to generate leads and position oneself as an expert in their industry. It discusses optimizing each section of the profile, including using a professional photo, adding relevant keywords throughout, and obtaining recommendations and endorsements from connections to build social proof. The goal is to introduce oneself, establish credibility, and compel others to connect or engage further.
Fire up your profile business success workshopCoachNJ
Â
This document contains a presentation about how to create an effective LinkedIn profile. It discusses who should have a LinkedIn profile, how to fill out the different profile elements, how to use LinkedIn to grow your professional network and find people and groups, and tips for making the most of your LinkedIn presence with minimal time investment. The presentation aims to help attendees understand the value and proper use of LinkedIn for career and business purposes.
This document provides guidance on optimizing profiles on the professional networking platform LinkedIn. It discusses why LinkedIn is a useful business tool, how to create a complete profile including sections like experience, education and skills. It also covers how to build connections, engage with your profile over time through updates, and common mistakes to avoid. The document recommends setting up a company page to represent your organization. It distinguishes LinkedIn profiles from resumes or CVs and provides etiquette tips. Finally it briefly introduces the LinkedIn Recruiter tool for recruiting passive candidates.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Facebook supports group pages, fan pages, and business pages that let businesses use Facebook as a vehicle for social media marketing.
For Better Engagement of customer Facebook Provides Many Buttons for Ads such as BOOK NOW , SHOP NOW , etc
Instagram allows users to edit and upload photos and short videos through a mobile app.
Create Ads
Track Your ads Clicks
Track your Budget
Reach
Guide to Choose Best Crypto Telegram Marketing Services by IntelisyncIntelisync
Â
A comprehensive guide to selecting the right marketing services for your crypto project on Telegram.
In the dynamic world of cryptocurrency, effective marketing can make or break a project's success. Our comprehensive guide, 'Guide to Choose Best Crypto Telegram Marketing Services,' dives deep into the essential strategies and considerations necessary for selecting the best Telegram marketing services that matches to your crypto company.
Telegram has emerged as a pivotal platform for crypto communities, boasting robust features like channels, groups, and bots that facilitate direct engagement with a global audience of investors and enthusiasts.
Intelisync offers specialized expertise and a proven track record in delivering tailored Telegram marketing solutions. Whether through community management, content creation, or strategic promotions, Intelisync empowers projects to maximize their reach and engagement on Telegram.
Explore our comprehensive guide to navigate the complexities of choosing the best Crypto Telegram Marketing Services, leveraging insights and strategies to propel your project towards success.
Partner with Intelisync today to harness the full potential of Telegram for your crypto venture.
Recover from 1-Star Reviews.................SocioCosmos
Â
Sociocosmos specializes in improving Google My Business ratings.
https://www.sociocosmos.com/product-category/google-my-business-reviews/1-star-reviews/
3. LINKEDIN CURRENTLY
HAS 259 MILLION+
MEMBERS.
With 184 million monthly visits, and a net worth around $24 billion.
Itâs rolling in the dough, and it can help you do the same.
4. LINKEDIN IS THE
MOST IMPORTANT
CROSS-INDUSTRY
PROFESSIONAL
NETWORK.
Anyone who is serious about their career and their business
should get an account.
5. LINKEDIN IS LIKE YOUR
VERY OWN PUBLICIST.
It helps you manage your professional identity. Who doesnât
want to shine amongst their peers, be recognized by and
connect with leading professionals in their industry?
6. YOU HAVE THE POWER!
LinkedIn helps you build and engage with your professional
network, gain access to industry insights and create your
own opportunities.
7. HOW ARE
YOU PROMOTING
YOUR BUSINESS?
Sure, youâre sponsoring and attending events, you have
a website, youâre doing traditional advertising, and
attending conferences.
LinkedIn is another way to get increased visibility, but with way more substance than your
other marketing tactics.
8. TABLE OF CONTENTS
BAKING A
SCRUMPTIOUS
LINKEDIN PRESENCE.
9 INGREDIENTS â Creating a basic but outstanding profile
21 MAKING THE DOUGH â Profile details to make you delicious
?
32 SECRET INGREDIENTS â Establishing yourself with content
44 ADDING THE CHEESE â Paid accounts
50 EXTRA SAUCE ANYONE? â LinkedIn business pages and content
56 TASTING THE PIZZA â Devour those delicious results!
10. INGREDIENTS
JOIN LINKEDIN.COM
AND ADD ALL YOUR
PERSONAL DETAILS.
ADD A PROFILE PHOTO:
Upload a professional photo,
or at least one that looks
professional, which is cropped
to clearly show your face.
Make sure there is no lettuce in your
teeth and that your background isnât a
visit to the aquarium.
12. INGREDIENTS
MAKE YOUR CURRENT
POSITION CATCHY AND
KEYWORD RICH.
(PMAC-certified project manager â
Known for successfully leading
multi-million dollar projects in
developing countries.)
13. IT SHOULD ENTICE
PEOPLE TO FIND OUT
MORE ABOUT YOU.
Your headline comes up on company listings pages,
invitations to connect, messages, and when someone
hovers over you.
Keep it keyword optimized to help when people search for your LinkedIn profile.
Accreditations are awesome. If youâve got it, flaunt it.
14. INGREDIENTS
SUMMARY:
What makes you a killer professional? Bring it.
Use active language.
Keep it written in the first person.
Highlight your best skills and use keywords relevant to
your field.
Keep it short and sweet. People are interested, but keep your
memoir for your mother.
Include contact information so people outside your network
can get in touch.
15. INGREDIENTS
EXPERIENCE:
How have you kicked ass in each of your roles?
Why would you just upload your resume? Being precise with past and current roles
and experiences will be more beneficial. You can include lots of details, more than
you would on your resume.
Use active language and mention what skills brought you deliverable results.
16. UPLOAD PROJECTS
INGREDIENTS
USE LINKEDIN
AS A PORTFOLIO.
Showcase the best of your completed work.
Use media to stand out â enrich your profile with videos, presentations or photos.
There are hundreds of ways visual elements can help you market yourself.
Charts, photos, videos are all great since they speak for themselves.
LASTLY, CHECK FOR TYPOS!
17. INGREDIENTS
DONâT LEAVE
ANY GAPS IN
YOUR BASIC
INFORMATION.
Let LinkedInâs step-by-step wizard
guide you towards a completed profile.
It prompts you to include any work samples or projects,
published works, education, awards, volunteer experience,
causes you care about, and organizations you belong to.
Remember that this is a professional networking site â so
donât include your cheesecake of the month membership.
18. INGREDIENTS
YOUâLL ALSO BE
ABLE TO ADD
MORE SECTIONS
TO YOUR PROFILE.
Take note that any sections you havenât filled out
yet show up on the right side of your screen when
you go to edit your profile.
You can also rearrange your sections. Showcase your best background
elements by putting them at the top, the same way the grocer does with
the fruit aisle.
20. DOINâ IT WELL
CHANTELLE
LOUTH
A pastry chef with
an outstanding profile.
Her relevant visual posts and excellent work details
made her one of LinkedInâs Must See Profiles of 2013.
https://www.linkedin.com/pub/chantelle-louth
/51/397/655?trk=ss-trsry-cl
22. MAKING THE DOUGH â Marketing Yourself
USE YOUR PROFESSIONAL
EMAIL ADDRESS.
Connect with contacts in your industry and people you know
who are already on LinkedIn.
You can conveniently use your existing email address book. Leave the drama at home.
Donât add personal connections unless you met them through business.
Find people from previous jobs and former classmates
â not the kind you partied with, but the kind you did
school presentations with.
23. MAKING THE DOUGH â Marketing Yourself
CREATE A STRONG
NETWORK OF PEOPLE.
Connect with those you know before connecting with
those you donât.
When you add people you will be prompted to explain how you know them. You should ALWAYS
change the personal note to show that youâre not just click-to-connect-happy, but genuinely
interested in making their acquaintance, especially if itâs someone you donât already know.
24. MAKING THE DOUGH â Connections Explained
FIRST DEGREE
CONNECTIONS ARE
PEOPLE WHO ARE
ALREADY IN YOUR
NETWORK.
Second degree connections are people who are
connected to people you are connected to â sort
of like friends of friends.
Without trying to get all Inception-y, third level connections are
connections of those second degree connections. People who
are in the same groups as you are listed as group.
25. MAKING THE DOUGH â Links
KEEP YOUR
LINKS LIMITED.
Stick to mostly professional accounts, but if you feel like
your personal accounts are still a professional representation
of yourself, by all means add away!
âą Add a company website or a personal website
âą Add your company or personal twitter account
âą Add any professional or personal blogs you manage
26. MAKING THE DOUGH â Groups
THERE ARE
2.1 MILLION
LINKEDIN
GROUPS IN
TOTAL.
The average user joins 7 groups,
so join a few!
Join relevant groups as it improves your visibility
within your industry. They allow you to contact
any group member even if they are outside your
network, which youâre normally not allowed to do.
27. MAKING THE DOUGH â Skill Endorsements
SKILLS:
Add skills that you actively use in your career.
You can only have 50 skills listed, so consider carefully! Tying a knot in a cherry stem
with your tongue does not need to be included.
When people view your profile, they will be prompted to endorse you for the skills that
you have listed. They can also add their own but its best to showcase the skills YOU
want others to see.
28. MAKING THE DOUGH â Skill Endorsements
GET
ENDORSEMENTS.
The more you get, the better your search
ranking becomes, and the more popular
youâll get!
You get notifications and emails when others endorse you, which gives
you the opportunity to pay it back and endorse some of their skills.
29. MAKING THE DOUGH â Recommendations
GET 5-10
RECOMMENDATIONS
Donât be afraid to ask valued and trusted colleagues, bosses
and subordinates.
PAY IT FORWARD: Endorse others and write recommendations for people you valued working with.
The easiest route to getting a recommendation is writing one for someone else. When they
get the recommendation, they are prompted to write one for you in return. Nothing like making someone feel guilty!
31. DOINâ IT WELL
JASON C
MAYDEN
Jason has a great profile, complete
with photos, skills, recommendations,
and relevant group membership.
Check out this LinkedIn Superstar:
https://www.linkedin.com/in/jasonmayden?trk=ss-trsry-jm
33. ?
SECRET INGREDIENTS â ngagement establishing yourself
E
with content
DONâT JUST CREATE
A PROFILE.
Posting updates and pushing out original content
makes you stand apart and gets you noticed for all
the right reasons.
Spend some time developing original content like presentations, whitepapers,
and blogs. You gotta put in the work to reap the rewards.
34. ?
SECRET INGREDIENTS â Reactive Engagement
SCROLL THROUGH
YOUR DAILY FEED.
View updates from your network at least
once a day.
Scroll through at optimal times, usually around noon and early evening.
If others are posting content you find interesting, comment and let them
know you appreciate their post. Commenting is a great way to get attention
from other networks.
35. ?
SECRET INGREDIENTS â Reactive Engagement
ENGAGE
WITH YOUR
CONNECTIONS.
Spark interesting conversations.
Make others notice just how brilliant you are!
POST YOUR OWN STATUS UPDATES: What youâre working on,
sharing what youâve read, resources you use, giving advice and opinions,
posting about events and asking questions.
You can also share your status updates with groups youâre part of. This helps
drive traffic to your blog or website. Be wary that not all groups welcome
members sharing links so use your judgement.
36. ?
SECRET INGREDIENTS â Storytelling
WHAT IS
CONTENT
MARKETING?
Brand relevant + interesting story
= content marketing.
Post content on your Newsfeed around noon and early evening.
Posting between 10pm and 6am is great if you want to make
sure absolutely no one sees what you post.
37. ?
SECRET INGREDIENTS
MAKE SURE WHAT YOU
POST IS RELEVANT TO
YOUR INDUSTRY.
It should be engaging and promote what youâre doing and
where your expertise lies. It doesnât necessarily need to be
limited to your industry, but it should speak to your audience.
Post your slideshares and blog posts if they will create conversations or connect with
members of your network. Donât post updates on your personal life. Thatâs what Facebook
is for. Family and personal life is inappropriate unless youâre working for Pampers.
38. ?
SECRET INGREDIENTS â Where To Get Content
CURATE
YOUR
CONTENT.
Itâs a quick and easy way to put
together some blog posts that are
industry relevant.
Use sites like Forbes, Business Week and dailyfinance.com
for specific topics that you can develop into a blog post.
Use images and call to actions.
39. ?
SECRET INGREDIENTS â Where To Get Content
POST AT LEAST
ONCE A WEEK.
Never post more than once a day.
Again, weâve got to remind you to post during times when
people are trolling their news-feeds â noon and early evening.
Be smart and create a content plan and strategy. Picture
yourself having a big meeting. Everyone is staring at you.
Hopefully youâve prepared and got something to say. Content
is pretty much the same thing â itâs ensuring you have
something for people to look at when they are expecting it.
40. ?
SECRET INGREDIENTS â Pulse
PULSE IS A FULLY
INTEGRATED APP
WITHIN LINKEDIN.
Whether you want it or not, Pulse is there.
It can be a goldmine of excellent content from influencer blogs, major publications and
other trusted sources.
Pulse provides you with news that is relevant to you. It provides valuable content which is
generated based on your profile, your job, your interests and the companies you follow. Itâs a
great place to start looking for blog ideas.
A recent addition to Pulse will allow anyone, including you, to become an elite influencer
on Linkedin. Members will be able to write articles using a new tool and if you get lots of
traction from your network on the article, they will push it out to a larger audience. You will
retain ownership of your content but LinkedIn can publish it. This new tool will help you
raise your professional profile and become better known in your field.
42. DOINâ IT WELL
MICHAEL M.
Michael is the chairman of
Sequoia Capital.
While not all his posts are relevant to the financial
industry, they are all interesting â and the content is
still relatable to his professional audience.
http://www.linkedin.com/today/influencer?authorId=25760goback
=%2Elit_*1_*1trk=tod-yn-sname
43. DOINâ IT WELL
BRUCE
KASANOFF
This was the Most Engaging Influencer
post of 2013 on LinkedIn.
Be sure to check out his other posts as well for some
great content.
http://www.linkedin.com/today/post/
article/20130516122628-36792-the-best-talentis-bringing-out-talent-in-others?trk=corpblog_1213_
chipcutter_stories
45. ADDING THE CHEESE
â LinkedIn Pro Accounts
LINKEDIN
OFFERS
PREMIUM
ACCOUNTS.
Theyâre geared towards recruiters,
job seekers, sales professionals
and business owners.
The majority of people are happy with the free, basic LinkedIn. However, you can always try the paid
features for a month to see whether you will benefit from them or not. Often they will offer the paid
accounts at a discounted rate as part of a promo to get you to join â why not take the deal and see
if it helps you become a Superstar? Click Upgrade in the top right hand corner to see how.
46. ADDING THE CHEESE
â Different types of Pro Accounts
LINKEDIN PREMIUM
BUSINESS PLUS
Starting at $10.95 per month.
Allows you to see who has viewed your profile, see full profiles of
people you are not connected to and send them direct messages,
get more introductions, let anyone message you, gain access to
premium search filters, see more profiles in search results, create
saved search alerts, and get a full list of people who can provide a
reference for someone you are interested in.
47. ADDING THE CHEESE
â Different types of Pro Accounts
LINKEDIN
PREMIUM
TALENT FINDER
Starting at $39.95 per month.
Allows you to see who has viewed your profile, gives you full network visibility
regardless of connection and send direct messages to anyone, and use
premium search filters.
48. ADDING THE CHEESE
â Different types of Pro Accounts
LINKEDIN JOB
SEEKER PREMIUM
Starting at $19.95.
Allows you to send direct messages regardless of connection, be a
featured applicant when applying to jobs on LinkedIn, get a premium
badge so you stand out in search results when recruiters are
looking to hire, see who has viewed your profile, and get access to a
job seeker group and webinar.
49. ADDING THE CHEESE
â Different types of Pro Accounts
LINKEDIN SALES
NAVIGATOR
Starting at $15.95 per month.
Sends you sales alerts for leads, gives access to a lead builder
to manage your pipeline, pinpoint leads with premium search
filters, see full profiles, see who has viewed your profile, get
introductions, and send direct messages to anyone.
51. EXTRA SAUCE â LinkedIn For Business
ADD A
COMPANY PAGE.
Perhaps you noticed when you were adding your job history
that some companies come up as pages. If youâre a business
owner and your page doesnât come up itâs time for that to
change. If youâre not on LinkedIn, you essentially donât exist
:) (insert sarcasm)
Go to Add a Company. You will need an email address at your companyâs domain such
as you@yourcompany.com since LinkedIn does not accept the generic emails like
Gmail or Hotmail.
52. EXTRA SAUCE â LinkedIn For Business
FILL OUT ALL YOUR
COMPANYâS BASIC
INFORMATION.
Do it in the page overview section: name,
description, company size, website, and industry.
This is the stuff that will show up when someone
hovers over your company name throughout LinkedIn.
You can also add company specialties, featured groups
and page admins that will be able to make changes to
your company page. Choose your admins wisely. You
donât want a disgruntled employee going postal on your
businessâ LinkedIn page.
53. EXTRA SAUCE â LinkedIn For Business
DRIVE TRAFFIC TO
YOUR WEBSITE.
Add a banner image with a call to action that links
to your website.
Add status updates to help drive engagement. This is similar to your own
status updates.
If your company is hiring, create a careers section for your company page where
people will be able to find job listings and hiring information. There is a fee
associated with having job listings.
54. EXTRA SAUCE â Content marketing for your business page
MARKET YOUR
BUSINESS PAGE
Do it with content much like your own:
relevant messages + interesting story = content marketing
Post engaging and industry relevant content,
like slideshows, videos, blog posts and
reports. Again, it doesnât have to be specific
to your company as long as itâs relevant.
55. EXTRA SAUCE â Content marketing for your business page
POST COMPANY
STATUS UPDATES:
What youâre working on, if youâre
hiring, resources you use, advice and
opinions, and events. And ask your
readership questions to get some
interaction.
Recycle, reuse, recycle: Duplicate your own personal
content efforts by showcasing them on your business
profile. Make sure your intent is accessible on
every platform.
To see how your content is performing, go to your page
and click the Edit button. Youâll see tabs for follower
insights, page insights, and employee insights.
57. TASTING THE PIZZA â Devour Those Delicious Results!
JOINING LINKEDIN
CAN IMPACT YOUR
PRESENCE.
It increases your visibility and allows people
to connect with you.
It showcases that you are a superstar at what you do! Your network can become
a valuable resource that you can draw off of for jobs and future projects.
58. TASTING THE PIZZA
ITâS DEFINITELY RISKY
TO DELVE INTO BRAND
NEW TERRITORY.
A profile revamp and creating your own content
can be intimidating.
However, letâs be honest: the risk of not doing it will leave you on the sidelines with millions of
other wannabeâs who have underdeveloped profiles and no intent. Itâs riskier to not do it than to
dedicate some time to making a superstar profile.
59. TASTING THE PIZZA
MARKET YOURSELF
AS AN EXPERT.
With the right branded content, you can also market
yourself as a leading expert in your field, expand past
your current network and gain international attention.
Put yourself in the lane for business opportunities - become associated with
similar people who are doinâ it good. Itâs all about people knowing who you are and
what you and your company stand for in hopes of attracting both the right clients,
the right employees and the right conversations.
60. TASTING THE PIZZA
2014 IS THE YEAR
OF LINKEDIN.
LinkedIn is set up to become the most important
publisher of 2014:
100 million captive readers and writers, including people like Richard
Branson, will push LinkedIn to become a premium destination for industry
news. The time is now to create your profile, publish original content,
network in groups, and become a LinkedIn Superstar. Go get âem, Tiger!