Facebook Boot Camp

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With over 500 million registered users, Facebook has quickly grown into an amazingly vibrant community with millions of conversations happening simultaneously, and a high percentage of them about products, brands, and companies. Social media is THE way that people will be communicating in the future. Many colleges have gotten rid of e-mail and switching to a social media-only format of communications. Understand it or be left listening to your Eight Track...

Creating a Facebook Fan Page Presenter: Andrea Vahl www.AndreaVahl.com

What we will cover Why your business need to use Facebook How to get your Fan page started Essential settings to change 10 tips to get more Fans and find new customers How often to post How to connect your Fan page with your blog How to maintain your privacy A few tips on Automating your activity

Why Should I Care? Over 400 million users 100 million US users Average Facebook User spends 55 minutes a day on Facebook Create an engaged community Free

User Fan Page Groups Events Four Ways to Use

Fan Page = Business Page Don't worry about the term “Fan” User account limited to 5000 friends – Fan page is unlimited Fan Pages indexed in Google Fan Page is measurable Fan Pages are very visible/viral Post on your fans walls

Create a Fan Page Easiest way: Go to www.facebook.com/pages/create.php

Create a Fan Page Be very careful! Whatever you write here will be the name of your page! Make it descriptive Can't change this later

Essential Settings to Change Wall setting to see posts by fans Make sure fans can post – create the community Can change the landing Tab when people arrive

Editing Your Page Right Under the Picture

Change Default View to Posts by Page and Fans Checked

10 Ways cont... Run a Fan of the Day Put a Like box on your website Put your Fan Page as a link in LinkedIn Facebook ad campaign

Click on Name and Send Do this periodically

Post to your Fan Page! At least once a day Links, tips, create community Ask questions to get them involved Respond to postings, encourage conversation These four things can make it go viral

Import Your Blog Social RSS on the side Import the RSS Feed to your Wall via Notes Or use Networked Blogs Application

Maintaining Your Privacy No one can see the admin of the Page New Facebook privacy settings Use www.ReclaimPrivacy.org toolbar

Automating Activity Import your blog post Use a tool to update Facebook and Twitter at the same time (Sparingly!) Tweetdeck Hootsuite Facebook.com/Twitter

That's IT Participate daily and you will grow Add value and you will convert Create community and everyone benefits

More Resources How to Use Facebook to Grow Your Business Step-by-step book – available now and my website One on one coaching - www.AndreaVahl.com 303-249-9637

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Facebook Boot Camp

1. Creating a Facebook Fan Page Presenter: Andrea Vahl www.AndreaVahl.com

2. What we will cover Why your business need to use Facebook How to get your Fan page started Essential settings to change 10 tips to get more Fans and find new customers How often to post How to connect your Fan page with your blog How to maintain your privacy A few tips on Automating your activity

3. Why Should I Care? Over 400 million users 100 million US users Average Facebook User spends 55 minutes a day on Facebook Create an engaged community Free

4. User Fan Page Groups Events Four Ways to Use

5. User User accounts are meant for people Pages or Groups are meant for business Can brand yourself with your name Authors Realtors Consultants

6. If you Brand as a User Keep it professional Constantly add friends You will have a 5000 friend limit

7. Fan Page = Business Page Don't worry about the term “Fan” User account limited to 5000 friends – Fan page is unlimited Fan Pages indexed in Google Fan Page is measurable Fan Pages are very visible/viral Post on your fans walls

8. Create a Fan Page Easiest way: Go to www.facebook.com/pages/create.php

9. Create a Fan Page Be very careful! Whatever you write here will be the name of your page! Make it descriptive Can't change this later

10. Category - Local Has Hours

11. Category – Brand, Product or Organization Difference is the info tab

12. Update picture and Info then Publish

13. Essential Settings to Change Wall setting to see posts by fans Make sure fans can post – create the community Can change the landing Tab when people arrive

14. Editing Your Page Right Under the Picture

15. Edit Wall Settings

16. Change Default View to Posts by Page and Fans Checked

17. Change the Landing Tab

18.

19. 10 Ways to Get Fans Suggest to Friends Send out an invitation to your client e-mail list Ask current friends to Suggest their Facebook friends Contests – giveaways – drawing Tweet your Fan Page out E-mail signature

20. 10 Ways cont... Run a Fan of the Day Put a Like box on your website Put your Fan Page as a link in LinkedIn Facebook ad campaign

21. Suggest to Friends

22. Click on Name and Send Do this periodically

23. Advertise!

24. Targeted Traffic Location Age Keywords

25. Post to your Fan Page! At least once a day Links, tips, create community Ask questions to get them involved Respond to postings, encourage conversation These four things can make it go viral

26. Import Your Blog Social RSS on the side Import the RSS Feed to your Wall via Notes Or use Networked Blogs Application

27. Maintaining Your Privacy No one can see the admin of the Page New Facebook privacy settings Use www.ReclaimPrivacy.org toolbar

28. Automating Activity Import your blog post Use a tool to update Facebook and Twitter at the same time (Sparingly!) Tweetdeck Hootsuite Facebook.com/Twitter

29. That's IT Participate daily and you will grow Add value and you will convert Create community and everyone benefits

30. More Resources How to Use Facebook to Grow Your Business Step-by-step book – available now and my website One on one coaching - www.AndreaVahl.com 303-249-9637

Facebook Boot Camp

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Facebook Boot Camp