How to Easily Discover Great Visual Content for Facebook
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This document summarizes a webinar about creating visual content for Facebook. It discusses discovering great visual content from competitor pages in one's industry, the traits of highly shareable content like being unique and branded, tools for creating images and videos, using visuals to tell one's story and attract the right fans, and tips for getting started creating viral visual content for Facebook. The webinar teaches how to design optimized images and find relevant photos within the law to engage fans on Facebook.
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How to Easily Discover Great Visual Content for Facebook
- 1. How to Easily Discover Great Visual Content... and Create Images Your Facebook Fans Crave!
- 4. Housekeeping: ✓ Don’t forget to use the hashtag #ViralWebinar ✓ Clear off your desk and shut down your tech toys - you won’t want to miss a second of this ✓ Grab a pen and paper or your favorite note- taking app and get ready to take notes #ViralWebinar
- 5. What You’ll Learn: ✓ How to quickly (and easily) discover great visual content that your Facebook (and social media) audience will LOVE ✓ The key to creating images that stand out and get noticed in the Facebook Newsfeed ✓ How to design optimized images for your Facebook cover, profile and ads ✓ The most effective visual marketing strategies to attract relevant and genuine Facebook Fans #ViralWebinar
- 6. Why Visual Content Matters #ViralWebinar
- 7. The 3 P’s of Facebook Success ✓ Personal ✓ Purpose ✓ Promotion #ViralWebinar
- 8. Where to Discover Great Visual Content #ViralWebinar
- 9. Visual Marketing WOW Factor ✓ 95% of B2B buyers said that they prefer short, snackable content when making a decision ✓ The amount of video posted to Facebook from people and brands increased by 75% in 2014 ✓ In a survey of 30,000 Facebook Pages, posts with photos received 87% of total interactions #ViralWebinar
- 11. Look to Companies Creating Relevant Content ✓ Pages within your industry or niche #ViralWebinar
- 12. Not sure who they are? How to find your competition! #ViralWebinar
- 13. Use Facebook search to find similar pages ✓ Graph may be gone, but the benefits remain → Use Facebook Search Strings ― Pages liked by people who like [your page] ― Pages like by people who live in [your city] and like [your page] #ViralWebinar
- 14. Use free tools to find pages based on keyword ✓ Use a FREE Tool: → http://www.intel-sw. com/blog/facebook- search/ #ViralWebinar
- 15. Use Facebook search to find similar pages ✓ Likealyzer lists Pages in your niche/topic #ViralWebinar
- 16. What are they doing well? #ViralWebinar
- 17. What type of content is resonating with their audience? #ViralWebinar
- 18. How can you create something similar, but unique? #ViralWebinar
- 19. Now keep up with them ✓ Create a folder in Post Planner to easily manage all content in one place #ViralWebinar
- 20. Add URL of each competitor Facebook Page ✓ Add each Page to your Pages to Watch #ViralWebinar
- 21. The Keys to Creating Images That Stand Out ✓ Stick to your brand ✓ Use a watermark ✓ Photos in a theme #ViralWebinar
- 22. Study the Traits of Highly Shareable Content ✓ What makes a graphic go viral? ✓ What causes fans to stand up and take notice? ✓ How can you capture your own magic? #ViralWebinar
- 23. Step 1 - Know the Traits of Highly Shareable Content ✓ Unique #ViralWebinar
- 24. Traits of Highly Shareable Content ✓ On Brand #ViralWebinar
- 25. Traits of Highly Shareable Content ✓ Correctly sized #ViralWebinar
- 26. Traits of Highly Shareable Content ✓ Includes a Call to Action #ViralWebinar
- 27. Traits of Highly Shareable Content ✓ Motivates and Inspires - relevant to audience #ViralWebinar
- 28. Tools to Create Visual Content #ViralWebinar
- 29. Tools to Create Visual Content ✓ Canva #ViralWebinar
- 30. Tools to Create Visual Content ✓ Relay #ViralWebinar
- 31. Tools to Create Visual Content ✓ Wordswag #ViralWebinar
- 32. Tools to Create Visual Content ✓ Over #ViralWebinar
- 33. Tools to Create Visual Content ✓ Flipagram #ViralWebinar
- 34. Tools to Create Visual Content ✓ Videos ― Vine ― Periscope ― Meerkat ― Blab ― iMovie ― Cinematic ― Replay ― GIFs on Phhhoto #ViralWebinar
- 35. Tools to Create Visual Content ✓ Infographics ― Canva ― PiktoChart ― GoodLabs #ViralWebinar
- 36. Tools to Create Visual Content ✓ Find Affordable Photos ― Dollar Photo ― Freepik ― Morgue File ― Unsplash #ViralWebinar
- 37. How to Know if You Can Use That Image Legally #ViralWebinar
- 38. How to Tell Your Story Visually ✓ Share quotes from evergreen content ✓ Use client testimonials ✓ Promote an upcoming event ✓ Share your wisdom through tips and how-to’s #ViralWebinar
- 39. Share quotes from evergreen content #ViralWebinar
- 40. Use client testimonials or user-generated content #ViralWebinar
- 41. Promote an upcoming event #ViralWebinar
- 42. Share your wisdom through tips and how- to’s #ViralWebinar
- 43. How to Attract the Right Fans with Visual Content People LOVE eye-candy! #ViralWebinar
- 44. Attract The Right Fans With Your Visual Content ✓ Use your cover photo as a visual cue for your Call to Action Button #ViralWebinar
- 45. Attract The Right Fans With Your Visual Content ✓ Promote Your Culture #ViralWebinar
- 46. Attract The Right Fans With Your Visual Content ✓ Encourage Conversation #ViralWebinar
- 47. Attract The Right Fans With Your Visual Content ✓ Be consistent in your brand look and feel #ViralWebinar
- 48. Attract The Right Fans With Your Visual Content ✓ Promote, promote, promote! ― Cross-promote ― Use your list ― Newsletter ― Website ― Blog #ViralWebinar
- 49. Get Started Today! ✓ With our *scientifically proven* Viral Content, you will triple your Likes, Shares, Follows and Clicks! #ViralWebinar
- 50. Get Started Today! ✓ Love annual for only $4 per month (normally $7). Pay $48 now instead of $84. ✓ Coupon: FLOVE4B ✓ bit.ly/viralwebinarfb #ViralWebinar