Design Sprint Workshop UXLx 2017
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Design Sprints are a powerful tool for the designer, developer or product manager. In this workshop, we explore when a Design Sprint is appropriate, how to conduct one and what exercises to use at which phase.
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Design Sprint Workshop UXLx 2017
- 2. CEO OF FRESH TILLED SOIL 700+ DIGITAL PRODUCTS CO-AUTHOR OF DESIGN SPRINT AUTHOR OF DESIGN LEADERSHIP CO-AUTHOR OF PRODUCT LEADERSHIP RICHARD BANFIELD
- 3. HIGH FIVES CHALLENGES MAKE EVERYONE HAPPY
- 4. A DESIGN SPRINT IS A FLEXIBLE TIME-BOXED PROBLEM SOLVING FRAMEWORK THAT INCREASES THE CHANCES OF MAKING SOMETHING PEOPLE WANT WHAT IS A DESIGN SPRINT?
- 5. THE DESIGN SPRINT UNDERSTAND DIVERGE BUILD ✓X TESTCONVERGE
- 6. ANYTIME USER VALIDATION IS REQUIRED WHEN YOU DON’T HAVE ENOUGH DATA WHEN THERE ARE ASSUMPTIONS WHEN YOU ENTER NEW MARKETS WHEN YOU DESIGN SOMETHING NEW WHEN YOU WANT TO AVOID POLITICS WHEN IS A DESIGN SPRINT USED
- 8. WHY IS MARKET RESEARCH NOT ENOUGH?
- 9. WHAT IS THE VALUE OF THE DESIGN SPRINT
- 10. WHAT IS THE VALUE OF THE DESIGN SPRINT ACCURATELY FRAME THE PROBLEM
- 11. WHAT IS THE VALUE WHY IS THE HEADLINE ALWAYS SOMETHING LIKE ‘MILLENNIALS AREN’T BUYING FABRIC SOFTENER’ RATHER THAN ‘P&G FAILS TO ADAPT TO NEW MARKET’? ALYSSA SMITH MILLENNIAL CONSUMER
- 12. WHAT IS THE VALUE FOCUS THE TEAM ON FACTS
- 14. WHAT IS THE VALUE ALIGN THE TEAM
- 15. WHAT IS THE VALUE VALIDATE THE SOLUTION
- 16. WHAT IS THE VALUE REDUCE RISK GET CLARITY GET TALKING
- 17. WHAT ARE WE CREATING ANSWERS PROTOTYPE
- 18. WHAT ARE WE CREATING OUTCOMES OUTPUTS
- 19. THE DESIGN SPRINT UNDERSTAND DIVERGE BUILD ✓X TESTCONVERGE 1 2 3 4 5
- 20. EVERYONE PARTICIPATES ALL VOICES ARE EQUAL BE TOUGH ON IDEAS, GENTLE ON PEOPLE … RULES OF THE SPRINT
- 22. USING A SERIES OF EXERCISES WE WILL BUILD A FOUNDATION OF UNDERSTANDING OF THE PROBLEM WE NEED TO SOLVE. WHY? UNDERSTAND
- 23. GOAL: FOSTER CLIENT LOYALTY $$$ BUY EXPENSIVE LOYALTY SOLUTION? Points Program lots of money & 00/100 DESIGN SPRINT: LOYALTY IDEATION TESTED MULTIPLE PROTOTYPES 1 2 3 RANDOM ACTS OF KINDNESS > POINTS SAVE $, HAND WRITTEN NOTES just because SOLVING THE WRONG PROBLEM
- 24. WHAT PROBLEM WOULD YOU LIKE TO SOLVE TODAY? WORK IN GROUPS. UNDERSTAND YOUR PROBLEM
- 25. 5 MINS
- 26. BACKGROUND GOALS & ANTI-GOAL EXISTING PRODUCT, COMPETITORS, AND SUBSTITUTES FACTS AND ASSUMPTIONS DEFINE THE PROBLEM PROBLEM STATEMENT CHALLENGE MAP(S) KNOW THE USER WHO / DO PERSONAS USER JOURNEY MAP UNDERSTAND
- 27. GOALS VS ANTI-GOALS GOALS ANTI-GOALS
- 28. 5 MINS
- 29. ASSUMPTIONS VS FACTS FACTS ASSUMPTIONS THE THINGS WE CAN PROVE THE THINGS WE CAN’T PROVE YET
- 30. ASSUMPTIONS VS FACTS AN ASSUMPTION IS A STATEMENT, COMMUNICATED AS A FACT BUT WITH NO EVIDENCE TO SUPPORT IT.
- 31. ASSUMPTIONS VS FACTS FACTS ASSUMPTIONS
- 32. ASSUMPTIONS VS FACTS FACTS ASSUMPTIONS
- 33. 5 MINS
- 34. ASSUMPTIONS VS FACTS LOW IMPORTANCE HIGH IMPORTANCE HIGH RISK LOW RISK
- 35. ASSUMPTIONS VS FACTS LOW IMPORTANCE HIGH IMPORTANCE HIGH RISK LOW RISK
- 36. 5 MINS
- 37. ORGANIZING AND PRIORITIZING SELECT THE ASSUMPTIONS THAT POSE THE HIGHEST RISK IF THEY ARE FOUND TO BE INCORRECT. THEN PRIORITIZE THOSE ASSUMPTIONS USING EITHER THE DOT VOTE OR MONEY VOTE OPTIONS.
- 40. ASSUMPTIONS $$ VOTING OPTION: MONEY $ $$ $ $ $ $ $ $ $$ $ $ $ $$ $ $ $ $ $ $ $ $ $
- 41. VOTING OPTION: MONEY ASSUMPTIONS $$ $100 $60 $40 $20 $10
- 42. 5 MINS
- 43. ASSUMPTIONS TESTING BOARD ASSUMPTIONS VALIDATED IF…TEST BY… PROTOTYPED INTERACTIONS NO INSTRUCTIONS ON PAGE $$ INTERVIEW QUESTION IS “YES” $40 $30 $20 SELECTED OPTION ONE $20 $10
- 45. EMPATHY MAPPING AND WHO/DO IDENTIFY THE MOST IMPORTANT USERS, CUSTOMERS AND INFLUENCERS. DETERMINE THEIR EMOTIONAL AND SENSORY INPUTS AND OUTPUTS.
- 46. EMPATHY MAPPING
- 47. WHO / DO WHO DO ENGINEERING LEAD CEO MARKETING MANAGER LOGISTICS MANAGER ACCOUNTANT
- 48. 5 MINS
- 49. PROBLEM STATEMENTS WE HAVE OBSERVED THAT [PRODUCT/ SERVICE/ORGANIZATION] ISN’T MEETING [THESE GOALS/NEEDS], WHICH IS CAUSING [THIS ADVERSE EFFECT].
- 50. PROBLEM STATEMENTS THE PROBLEM TO SOLVE IS:
- 51. 5 MINS
- 53. NOW WE WIDEN THE LENS AND GENERATE POSSIBLE SOLUTIONS TO THE PROBLEM. THE OBJECTIVE IS TO GENERATE AS MANY IDEAS AS POSSIBLE. YOU’LL WORK INDEPENDENTLY AND IN GROUPS TO MAXIMIZE YOUR POWERS OF IDEATION. DIVERGE
- 55. FOLD THE PAGE INTO 6 DRAW 6 NEW SOLUTIONS (ON YOUR OWN) SIX-UPS
- 56. 5 MINS
- 57. SHARE YOUR IDEAS WITH THE GROUP REMEMBER, NO JUDGEMENT YET SIX-UPS
- 58. 8 MINS
- 59. EACH SELECT ONE IDEA DRAW THREE SCENES FROM THE IDEA: 1. THE PAIN OR PROBLEM 2. EXPERIENCING THE SOLUTION 3. THE OUTCOME STORYBOARDS 1 2 3
- 60. 6 MINS
- 61. WRITE A FEW SENTENCES TO EXPLAIN EACH PART OF THE STORY DESCRIBE THE EVENTS DESCRIBE THE CONTEXT STORYBOARDS
- 62. 5 MINS
- 65. WE MAKE HARD CHOICES AND PICK A SINGLE DIRECTION TO PROTOTYPE AND TEST. YOU’LL FOCUS ON HAVING THE RIGHT (AND SOMETIMES DIFFICULT) CONVERSATIONS ABOUT HOW YOU CAN SOLVE YOUR CHOSEN PROBLEM. CONVERGE
- 66. SHARE YOUR IDEAS AND DISCUSS WITH THE ENTIRE GROUP. REMEMBER: TOUGH ON IDEAS, GENTLE ON PEOPLE. SKETCHING
- 67. EACH PERSON TAKES TURNS IN PRESENTING THEIR IDEA TO THE REST OF THE TEAM. LISTENING TEAM MEMBERS PROVIDE FEEDBACK. PRESENTER TAKES NOTES. REPEAT UNTIL EACH MEMBER HAS GONE. RITUAL DISCENT
- 68. 12 MINS
- 69. USING THE FEEDBACK YOU RECEIVED, MAKE IMPROVEMENTS TO YOUR SOLUTION SKETCHING, AGAIN
- 70. 5 MINS
- 71. IDENTIFY THE TWO SOLUTIONS FROM YOUR TEAM SKETCHES YOU LIKE MOST AND PLACE YOUR VOTE NEXT TO THEM. VOTING
- 72. 3 MINS
- 74. PRODUCT PROTOTYPES ARE LIVING VERSIONS OF YOUR IDEAS. PROTOTYPES DON'T HAVE TO BE PERFECT, BUT SHOULD PROVIDE ENOUGH DETAIL TO ADEQUATELY TEST YOUR ASSUMPTIONS WITH USERS OTHER THAN YOURSELVES. BUILD
- 75. AS A TEAM, CREATE A MULTI-STEP PROTOTYPE OF YOUR SOLUTION. BUILD WITH THE INTERVIEW IN MIND (DRAW, VIDEO, ROLE PLAYING, ETC.) PROTOTYPING
- 79. 10 MINS
- 80. AS A TEAM, DETERMINE WHO FROM YOUR TEAM WILL BE THE INTERVIEWER, AND WHO WILL BE THE NOTE TAKERS PROTOTYPING
- 81. 1 MIN
- 82. AS A TEAM CREATE 3 QUESTIONS TO ASK DURING THE PROTOTYPE TEST. DETERMINE WHICH QUESTIONS WILL GET ASKED BEFORE THE PROTOTYPE IS SHOWN (UNBIASED), DURING THE PROTOTYPE (CONNECTED TO A FEATURE), OR AFTER (WRAP UP) QUESTION FORMULATION
- 83. 10 MINS
- 84. IDENTIFY TOP ASSUMPTIONS FROM PHASE ONE, RELATED TO THIS IDEA AND LINE UP VERTICALLY. ASSUMPTION MAPPING
- 85. ASSUMPTIONS TESTING BOARD ASSUMPTIONS VALIDATED IF…TEST BY… PROTOTYPED INTERACTIONS NO INSTRUCTIONS ON PAGE $$ INTERVIEW QUESTION IS “YES” $40 $30 $20 SELECTED OPTION ONE $20 $10
- 86. 5 MINS
- 87. DEFINE “VALID IF…” CRITERIA WHAT WILL THE USER SAY OR DO TO DEMONSTRATE THIS ASSUMPTION IS TRUE? ASSUMPTION MAPPING
- 88. ASSUMPTION MAPPING VALID IF: VALID IF: VALID IF: VALID IF:
- 89. 5 MINS
- 90. PHASE FIVE: TEST
- 91. YOUR USERS AND/OR CUSTOMERS ARE THE ONES WHO WILL GIVE YOU THE BEST FEEDBACK. GO BEYOND THE VERBAL FEEDBACK AND ALSO OBSERVE BEHAVIORS, BODY LANGUAGE, AND EMOTIONS. TEST
- 92. ASK WHEN AND HOW QUESTIONS? SAY “TELL ME MORE?” DON’T ASK YES & NO QUESTIONS DON’T ASK LEADING QUESTIONS ALLOW FOR SILENCES INTERVIEWING
- 93. PAIR UP WITH ANOTHER TEAM ONE TEAM PRESENTS AND THE OTHER TEAM ASKS QUESTIONS SWITCH TEAMS AND REPEAT INTERVIEWING EXERCISE
- 94. 2 MINS + 5 MINS
- 95. WHAT DID YOU LEARN FROM THE TEST? WHAT WOULD YOU CHANGE OR ADD TO IMPROVE THE SOLUTION? RETROSPECTIVE
- 96. ASSUMPTION MAPPING VALID IF: VALID IF: VALID IF: VALID IF: TEST: TEST: TEST: TEST:
- 97. 4 MINS
- 99. BEYOND THE SPRINT } DESIGN SPRINT Understand Diverge Build Test Converge Sprint 1 } AGILE SCRUM Refine Build Test Sprint 4 Refine Build Test Sprint n }DESIGN INTERVALS Sprint 2 Refine Build Test Sprint 3 Refine Build Test
- 100. Hopes & Fears Goal & Anti-Goal Who / Do Persona Design User Journey Map Experience Map Problem Reframe Daily Retrospective Pitch Practice Parking Lot Job-Stories Challenge Map Mind Map Silent Critique $100 Test Service Blueprint Sprint Debrief
- 101. "Who knew our account managers would have such great ideas for our product? They generated more than half the ideas we came up with, including the idea we prototyped. I’d never have tapped into them if we hadn’t done this.” Dan Koziak CXO OF PROMOBOXX “ ”