A presentation by Richard Banfield, Co Founder of Fresh Tilled Soil, presented as part of the Fresh Tilled Soil Labs series July 2012. Covers how to leverage UX design to boost revenues and generate growth in business.
A Design Sprint is a 5-day problem solving, prototyping, and testing intensive process that gets your project in the right direction. The most common goal of a Design Sprint is to assess an opportunity and reduce the risk of failure. That sounds great in the abstract, but what does this really mean in practice? This presentation takes you through a 5-stage approach to solving your most complex challenges.
Behind every great product is a great team doing work in a way that guarantees results. They are following a roadmap from the starting point to the end product. But a product roadmap can be elusive. This talk addresses why it is important and presents an approach to make one.
Slides from a 3-hour workshop that's intended to teach the principles of Design Sprints. It is NOT a complete design sprint. Certain exercises have been highlighted while others skipped in the interest of expediency.
The document discusses 5 ideas from an SDN Boston talk: [1] Whether websites exhibit silos between internal and external departments; [2] How the relationship between wolves and erosion in Yellowstone can teach about service design; [3] Designing for crowdsourcing and how one project generated $2.3 million in value; [4] Taking a similar approach to solve big problems like obesity, energy, healthcare, and education; [5] How everything may be connected like a biological ecosystem and stretching design's reach from products to ecosystems.
Infographic: How do you know if a Design Sprint is right for you?Fresh Tilled Soil
The most common goal of a Design Sprint is to assess an opportunity and reduce the risk of failure. That sounds great in the abstract, but what does this really mean in practice? When and for what challenges one use a Design Sprint? This infographic walks you through a process to determine if a Design Sprint is appropriate for your organization or challenge.
There are over 40 different exercises one can use as part of a Design Sprint, but they are not always applicable in every situation. Rules help to set the expectations for how a group will interact with each other. Since most design sprint participants I work with are first-timers we find that rules actually help to empower more than stifle. We typically initiate rules as a kick-off to a design sprint.
This document provides information about the TEDxMadrid event taking place on September 4, 2010 at The Hub in Madrid. It will feature TEDTalks videos and live speakers to spark discussion. The event is independently organized but follows TED's general guidance. Sponsorship opportunities are available at the gold, silver, and bronze levels, providing varying benefits like acknowledgment, passes, links on websites and logos in marketing materials. The goal is to bring together visionaries to inspire attendees with powerful ideas about the future.
This document describes Links, a Capgemini solution that provides CIOs with a performance dashboard and tools to help transform their IT organizations. It allows CIOs to access key performance data through dynamic visualizations, benchmark reports, and detailed analyses. These help identify areas for improvement, track the effectiveness of transformation actions, and align IT with business priorities. The dashboard is accessed through a cloud-based software and comes with predefined KPIs, benchmarks, and best practices. Capgemini can help set it up and use it to develop an IT transformation plan.
Performance Optimization for Mobile Web | Fresh Tilled SoilFresh Tilled Soil
In this presentation Fresh Tilled Soil takes a discerning look at how the mobile web has been transformed to date, and where it will go from here. We'll talk about the latest tools for testing and debugging websites, newest HTML5/CSS3/JavaScript technologies, and the best strategies for mobile website performance & optimization. Finally, we’ll reveal some of the exciting, not yet released web API’s that will bring the mobile-web user experience to a whole new level!
Qualaxy Suite - MES Software for industry 4.0Infodream
Qual@xy Suite is an integrated group of quality and production software modules. Our MES software is totally an innovative and cost effective solution.
White paper: "Human performance improvement"APARNA SANAKA
The document discusses using root cause analysis and Ben Marguglio's Human Error Causal Factor Taxonomy to reduce human errors in a software maintenance project. It describes a case study where a financial services company outsourced website maintenance work. Root cause analysis identified that 44% of low quality ratings were due to human performance issues. Applying the taxonomy helped analyze causal factors and improve processes, training, and communication. As a result, customer satisfaction increased by 8% while the number of low quality ratings decreased.
This document describes two agile product design sprint models: the Funsize Agile 2-Week Design Sprint and the Outcomes Based 5-Day Google Sprint. The Funsize sprint is for long-term projects with incremental delivery every 2 weeks, while the 5-day sprint creates measurable outcomes within a week. Both methods emphasize collaborative story planning, estimation, prototyping, and user validation. The document provides an example workshop applying the models to the mobile app for a bookkeeping startup.
BMC Holistic Health & Retail ClinicsLauren Peters
The document appears to be a pre-assignment for a service design course. It provides three potential topics or trends for the assignment:
1. The rise of religious "nones" and how this trend could impact traditional and organized religion.
2. The increasing reliance on technology and how "our heads are in the cloud." This could relate to issues around dependency on computers and technology failures.
3. The idea that "nature is over" and how humans now dominate nature, questioning the balance between nature and human-made environments.
The document asks the student to choose one of the three topics or trends for their assignment and provides example prompts for each relating to different industries and business models.
Roadmapping the Product Roadmap (ProductCamp Boston 2016)ProductCamp Boston
Ask 10 people what a product roadmap is and you will get 10 different answers! This little artifact is an often misunderstood component of product development, but an incredibly important one to get right. Creating a great one is part art and part science. In this session we will talk through the real purpose of a roadmap and how it can be used to get the most out of your project and team. We'll unpack the key steps in the process and shed more light on the tools and frameworks that can be used to ensure a successful roadmapping effort. If all goes well we'll even get a chance to practice a bit so we can see what it means to actually translate this stuff into real-life scenarios.
About C. Todd Lombardo
C. Todd is a leader who wears many hats, all at once: Author, designer, scientist, professor, and visualizer. After originally beginning his career in science, C. Todd shifted his focus to product and design, ultimately innovating, designing, and managing products for countless companies large and small. A teacher and speaker at heart, he frequently speaks at conferences and has directed five TEDx events in two countries. C. Todd serves as Adjunct Faculty at IE Business School in Madrid, and co-authored the book "Design Sprint," published by O'Reilly. Not only is he a chemistry Ph.D. dropout, but he also founded ProductCamp Boston. Those two facts may or may not be related.
This presentation outlines our process in researching and creating a management dashboard for the emergency department at Halifax Helath. The goal was to identify a Halifax Health user who would benefit from a management dashboard (showing key performance indicators, key result indicators, and a dashboard related to learning and innovation) related to their experiences within a chaotic emergency department. The design team's assumptions were to create a dashboard for the CEO of the hospital, but were quickly proven otherwise as we realized the real needs of key players working within the emergency room.
This document summarizes a presentation on decision making given at the ASBO MD & DC Annual Spring Conference on May 23, 2011. The presentation covered key aspects of decision making including: overcoming common struggles with decision making like fear of failure or lack of structure; making decisions with incomplete information; addressing common excuses for not making decisions; and outlining a basic decision making process of defining the problem, developing alternatives, evaluating options, making a decision, implementing, and monitoring. The presentation also discussed using tools like SWOT analysis to evaluate organizational strengths, weaknesses, opportunities, and threats to inform decision making.
The document discusses perception management skills and their importance for key players in businesses. It states that perception management is about how well one brings others along and influences outcomes through creating commitment and gaining support. It is not just about skills like presentation, but also about factors like self-awareness, connecting with others' needs, and understanding one's level of influence. The document proposes that developing perception management skills through video diagnostics and coaching can help key players improve their abilities to influence and reduce incidents requiring damage control.
The workbook provides templates and prompts to guide self-reflection exercises around topics like personal purpose and vision, understanding human nature, identifying problems in the system, generating breakthrough ideas, and developing an impact model. Users are prompted to fill in blanks and answers to thought-provoking questions in order to develop insights that could form the basis for social or environmental initiatives.
UX As A Strategic Advantage: Designing Revenue | Fresh Tilled Soil LabsFresh Tilled Soil
Richard Banfield, CEO & Co Founder of Fresh TIlled Soil, presented UX For Strategic Advantage during a Designing Revenue Fresh TIllled Soil Lab on October 15, 2012.
Developing Your Leaders’ Emotional Intelligence to Improve Organizational Per...BizLibrary
In this webinar, you will learn how EQ, emotional intelligence, serves as the building block for professional success. It’s not a building block that’s isolated to a few professions or job roles. It’s just about as universal as a success principle can be.
EQ, however, is widely misunderstood as something people either have or don’t have.
Join us for this webinar and get started with a development plan for your leaders, managers and key employees to help improve EQ across your organization.
EQ can be learned, developed and improved. It’s a critically important core business skill, and as you see your employees reach higher levels of mastery, you will see higher levels of performance across a broad spectrum of business skills and professional skills.
The 2nd in the series 60 Minutes of Good Content into 30 minutes of great content - The 3 Dirty Words in Business - Plan - Goal and "Do It." Understand how to embrace instead of ignore or fear these words so that 2013 is better than 2012.
The document discusses how emotional intelligence meets business intelligence. It explains that emotional intelligence (EQ) involves abilities like self-awareness, self-management, social awareness, and relationship management. Developing high EQ is important for leadership, employee development, and business success. EQ can be measured through profiling tools that assess behaviors like empathy, influence, stress resilience, and decision-making. The document advocates for organizations to use EQ profiling for recruitment, development, and improving performance.
How to bring passion and purpose to your career lawler kangIvy Exec
This document summarizes a presentation about bringing passion and purpose to executive job searches. The presentation discusses discovering one's passions and purposes through exercises like a passion pyramid and priority matrix. It emphasizes finding work that aligns with one's values, strengths, priorities and dreams. The presentation provides tools and strategies for using the results of these self-discovery exercises to guide career decisions and focus a job search.
HOA Leadership Workshop Prince William County Neighborhood Conference Februar...Thomas Willis
The document summarizes key points from a HOA leadership workshop. It discusses that effective leadership is important for an organization to succeed. It dispels myths about leadership and discusses the basics of leadership including ambition, competence and integrity. It emphasizes the importance of self-examination and developing a vision that is meaningful to stakeholders. Effective communication is key to bringing the vision to life. The document also discusses dealing with difficult members and using meetings and rules to solve problems in a way that brings value to the community.
You manage your research. You want to manage a business. How about managing your career?
Dr. Teresa Snelgrove of ProFitHR and Dr. Frederick Sweeney of VG Partners talk about career management theory and practice: what inputs are needed for critical career decisions and their execution. Join us for some very practical advice on how to manage your own success.
Part of the CIBC Presents Entrepreneurship 101 lecture series: http://www.marsdd.com/ent101
Lead First! Reston Association 11-17-12Thomas Willis
The document provides guidance on community association leadership. It discusses that effective leadership is important for an organization to succeed. It dispels myths about leadership, such as the idea that leaders are born rather than made. The document emphasizes that leadership requires ambition, competence, and integrity. It also stresses the importance of vision and communicating that vision to stakeholders in a meaningful way. Leaders are encouraged to engage in self-examination and evaluate how others relate to them. Overall, the document offers advice on developing leadership skills and providing effective guidance for a community association.
An eBook full of great advice for Operations Business managers with many contributirs but organized and coordinated by Terry O'Hanlon from Reliabilityweb
Excellence Of Operating Quality, Profitable ClubsBill McBride
This document provides an overview of a presentation given by Bill McBride, President and COO of Club One, Inc. The presentation focuses on operating quality, profitable clubs and redefining or reframing issues to achieve success. It covers industry trends, leadership principles, management techniques, marketing strategies and the customer experience to help clubs improve performance.
The objections of this presentation include: to experience and practice motivational interviewing, learn motivational interviewing styles and principles and see how it integrates into everyday practice.
Movies can be an effective learning tool by involving audiences and influencing their minds, according to the document. They allow people to comprehend concepts and form mental models through visual imagery, helping to ensure higher retention of ideas. Several management functions like planning, controlling, organizing, leading, and staffing are illustrated in examples from movies. Effective management draws on conceptual, technical, human, and other skills, and managers must understand subordinates to lead them successfully.
The document discusses building buy-in for change initiatives within an organization. It emphasizes getting commitment from leadership and others by focusing on what is best for the organization and its goals. It recommends clearly communicating the reasons for change and addressing people's concerns directly. The document also stresses practicing transparency, welcoming input from all levels, and knowing when some ideas may not be sellable to leadership.
The document discusses how shared vision impacts family business performance and daughter succession. It defines shared vision and contrasts it with "ought" vision. Research found that shared vision positively impacts firm financial performance and is a key factor in daughters becoming successors. When daughters develop a vision for the future of the business that is recognized and shared by their fathers, succession is more likely. Positive emotional attractors are important for building a sustainable shared vision that inspires others.
What are you blind spots conquering the 5 misconceptions that hold leaders back Kam Kazemi
Blind spots! Yes, your existing leadership beliefs and experiences are the reason why 60-90% of leaders’ dreams, aspirations, and strategies are not executed, and why 70% of the people in our organizations are not actively engaged. The problem ends now. Many organizations and leaders are using beliefs and methods grounded in the industrial age to try to motivate and engage employees to create change and sustain growth. Learn from Jim Haudan, Chairman and Co-Founder, and Rich Berens, President and CEO, of Root Inc. as they detail five leadership blind spots that hinder employee engagement and innovation in the workplace. If you’re hoping to be an organization that stands apart because of strong engagement scores, this session will offer actionable, real-life tactics to start making positive changes today.
Similar to Designing Revenue | Fresh Tilled Soil (20)
Building a Problem Understanding Framework to Deliver Higher Quality SolutionsFresh Tilled Soil
Gil discusses the importance of empathy in understanding problem spaces and organizing problems for teams. He presents a framework that includes defining the problem outside of products, focusing on long term customer problems, and creating a shared mission, vision and strategy. Teams are then empowered to own the implementation of ideas while being accountable. Problems are captured throughout the product development process via user research, testing and feedback. The overall message is that empathy and a clear strategic framework allows teams to focus on solving the most important customer problems.
Your Irrational, Emotional, Complicated Human Nature Is The Most Valuable Too...Fresh Tilled Soil
UX Fest 2018
Ben Rabner, Head of Experiential Marketing at Adobe
Human neurobiology and behaviors are way more advanced and complicated than the consumer technology we obsess over. With so much research and evidence to draw from, we now have more understanding of this biological technology than ever before. To deliver outstanding user experiences, you need to be part anthropologist, part scientist, part artist and part tech expert. This cross functional intersection is where Ben lives in his role at Adobe. In this thoughtful and unusual talk, Ben will lift the veil on how Adobe has quietly been creating memorable experiences that draw on our most primal human nature.
UX Fest 2018
Paul Wylie, Olympic Medalist, Keynote Speaker, Performance Coach
Paul’s riveting personal story reaches a wide range of audiences with a winsome message of resilience, hope, humor and health. Beginning with his legendary 35-Day turnaround before the Olympics, his narrative underlines the key factors behind transformative Olympic performances that turned him from Dark Horse to Silver Medalist. A Survivor of Sudden Cardiac Arrest, he also eloquently describes re-focusing on life’s greater purposes after being revived by two workout buddies performing CPR on him in 2015.
Crisis Text Line provides free, anonymous crisis counseling via text. In 2020, they had over 10,000 active counselors providing support to millions of people in crisis through 70 million text conversations. The document outlines 5 principles for allowing design to thrive: 1) self-awareness, 2) empathy for customers, 3) self-management, 4) inspiration, and 5) design leadership. These principles focus on truly understanding user needs and problems, managing goals, inspiring teams, and prioritizing the design process.
Radical Product: The global movement that’s building vision-driven productsFresh Tilled Soil
UX Fest 2018
Radhika Dutt, Co-Founder at Radical Product
Building vision-driven products means having a clear vision, a compelling product strategy to achieve that vision, and translating the vision and strategy into an execution plan. While this is easily said, it is incredibly hard to do. What is a “good” vision? What does product strategy really mean? What is Enlightenment? Wait, that a different talk.
Radical Product is a movement that provides a methodology for strategic product thinking, in a similar way that Lean and Agile provided a methodology for feedback-driven execution. We’ll use the free and open-source Radical Product toolkit to talk about how you can create a powerful, far-reaching vision for your product, make smarter decisions, and build products with purpose.
UX Fest 2018
Perry Hewitt, Senior Advisor, Engagement Strategy at Lincoln Center for the Performing Arts
And he had a technology we *definitely* should put in our product. It’s 3D image rendering. Or a chatbot. Or a timeline feature. Those of you working in and for enterprise organizations can relate to this challenge. What are the ways large organizations can develop and defend a culture of product leadership? And how can you, as experience designers, elevate and translate the importance and impact of your work to the C-Suite? This talk will explain how you can use creative, data-driven, and organizational behavior approaches to ensure the best experience wins.
This document discusses how to build better products by building better teams. It advocates for assembling diverse, cross-functional teams that work autonomously and are co-located. It emphasizes that product development is a team sport that requires psychological safety, alignment on goals, and leaders who empower teams and get out of the way. Building such teams will allow organizations to keep up with rapid technological changes and build the new interfaces to the world that software and technology enable.
UX Fest 2018
Julia Austin, Senior Lecturer, Advisor, Board Member at Harvard Business School
The learnings product teams gather from direct user feedback and testing prototypes is often underrated and too often discarded once they begin developing at scale. In reality, the need to talk to users - different users in different contexts - lasts beyond the initial phase. Forgetting to talk to your target audience can lead to building products and experiences that fail to delight, or worse, building the wrong thing altogether. Product teams must continue to test as they develop and continue to validate as they evolve. Julia will describe real-world case studies of what can go wrong when feedback ends once development begins.
Feedback is forever.
UX Fest 2018
Janae Sharp, Founder and CEO, The Sharp Index
The more highly engaged Physicians and Clinicians are the key to good patient outcomes. However, the more engaged physicians are the more vulnerable to stress physicians are. Highly engaged Physicians and Clinicians without support and coping tools are at a higher risk of death by suicide. Clinician engagement tools specific to their engagement profile improve patient and clinician outcomes. Janae lost her husband to suicide after the birth of their third child and before the beginning of his residency in Pathology. This session will describe Clinician engagement tools that were developed to address behavioral health.
UX Fest 2018
Adaora Asala, Product Lead, Enterprise User Applications at Cogito Corp.
Exploring the role product and design plays in helping organizations advance efforts to build and shape inclusive cultures where talent can thrive.
The Only Question That Matters When Talking About Job CreationFresh Tilled Soil
UX Fest 2018
David Delmar, Founder and CEO of Resilient Coders.
Much ink has been spilled debating whether the arrival of Amazon and its 2,000 tech jobs is “good” or “bad” for Boston. The answer to that question depends on two and a half questions that haven’t been adequately explored.
Slides from the Fresh Tilled Soil workshop Design Sprints at Scale held on 3.15.2018.
A Design Sprint is a flexible time-boxed problem solving framework that increases the chances of making something people want. With an emphasis on collaborative ideation, solution sketching, prototype building, and user testing, Design Sprints give product teams more confidence in their choices and priorities. But confusion still exists.
--How do I convince my organization it’s a good idea, and how do I get leadership buy-in?
--What kind of prep work is required, and how soon should I start?
--How do I make sure this doesn’t just become another innovation brainstorm that people dismiss when it’s over?
The document outlines an agenda for a design sprint workshop to improve the airport experience for passengers flying out of Boston Logan Airport. The workshop will follow a design sprint methodology over 5 days to: 1) Understand passengers and their needs through empathy mapping and assumption analysis, 2) Generate ideas through jobs stories and brainstorming techniques, 3) Converge on ideas to test through sketching and feedback, 4) Prototype the top idea, and 5) Test the prototype with passengers and analyze the results to identify validations or invalidations. The goal is to apply human-centered design processes to identify an experience that improves passenger satisfaction from the start of their airport journey.
This is adapted from our workshop at Mind the Product/London 2017. In this full-day session, we talked through the purposes of a roadmap and a process for establishing your product's vision, gaining alignment with your stakeholders, validating themes, and presenting to upper level execs in order to maximize your team's impact.
Southwest Airlines has hired the design team to improve the passenger experience at Boston Logan Airport from arrival to departure. On the first day, the team conducted assumption storming and empathy mapping to understand passenger pain points. They defined the problem as making passengers happy during their pre-flight experience. On day two, the team generated ideas through job stories and six-ups. On day three, they converged on ideas through sketching and $100 testing. Day four involved prototyping the selected idea. On the final day, the team tested their prototype with passengers and analyzed the results.
A Design Sprint is a five-day framework that uses design thinking principles to identify the right problem to solve, generate ideas to solve that problem, and test solutions. The five days consist of understand, diverge, converge, build, and test phases to discover answers fast through prototyping and user feedback. This process aims to increase the chances of creating something people want by gathering evidence-based insights rather than opinions.
Sex, Drugs and The Infinite Scroll: The biology behind engaging design.Fresh Tilled Soil
Designing product for optimal engagement is challenging. This talk looks at how human biology can provide us with clues as to how people relate to products and experiences. Brain chemistry, emotional decisions, evolutionary cycles and social connections all play a part in how we connect to experiences.
Design Sprints are a powerful tool for the designer, developer or product manager. In this workshop, we explore when a Design Sprint is appropriate, how to conduct one and what exercises to use at which phase.
In this week's episode, we discuss Assumption Storming - essentially, brainstorming for assumptions. If a product (or a feature of a product) fails, most likely there was a wrong assumption along the way. So let’s call them out now before too far down the line.
This week’s episode in our Design Sprint Short series – F-A-Qs or Facts – Assumptions – and Questions – attempts to help groups elevate their thinking to focus resources and efforts at solving the right problems. This activity helps get all of the different domain knowledge out of individuals’ heads and up on the wall to be shared and referenced by the team.
Exploring Writer's Studio Interior Design: A Prototype Case StudyAditi Sh.
This PowerPoint presentation delves into a comprehensive case study and prototype study of a Writer's Studio, focusing on understanding the psychology of the writer through the spaces they use. The study emphasizes the innovative concepts of flexibility and small space optimization tailored specifically for the creative process. By analyzing the spatial dynamics, ergonomic considerations, and aesthetic choices within the studio, the presentation aims to uncover how environment influences creativity and productivity. Through detailed examination and visual documentation, it explores various design strategies employed to enhance functionality without compromising on comfort and inspiration. This presentation is ideal for architects, interior designers, and anyone interested in the intersection of psychology, design, and creative workspaces. It offers insights into designing spaces that foster concentration, creativity, and overall well-being for individuals engaged in intensive writing and creative endeavors.
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"Right Choice Landscaping offers exceptional villa landscape maintenance services in Dubai. Our dedicated team ensures that your villa’s outdoor spaces are beautifully maintained, enhancing both the aesthetic appeal and the value of your property. We offer landscaping and Garden design services to commercial property owners and homeowners all over the UAE.
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6. what we’ll learn today
product design is hard
unless you have an awesome team with a plan
Customer Research & Best Practice Execution
know how Analysis & More & Planning
The Emotional The Behavioral The Empirical The Roadmap to
Animal Science Evidence Success
6 /50
20. emotions
Information is not enough, and...
Emotions drive decision making
Emotions are often irrational
Happiness leads to better decisions
Happiness can be manufactured
...this means...
Significantly more work for product designers
But, higher adoption and deeper loyalty
20 /50
28. starting point
storytelling
scenarios
storyboards
personas
interviews
prototypes
the 5 whys
28 /50
29. starting point
geoff’s story
Geoff wants to join a gym to get fit but he’s intimidated by
the other gym members, who all seem to be fitter and
stronger. How can he improve his experience?
What if Geoff could work out at home with all of the
benefits of a personal trainer at the gym?
Geoff feels if he could track his progress and communicate
with a trainer without having to go to the gym he’d be able
to reach his fitness goals with less stress.
What other tools will Geoff need to accomplish this goal?
Are these tools reducing the stress Geoff feels?
29 /50
30. audience
who else looking for a solution to their problem?
jane Steve sarah
smith hollister chang
Business Owner Retired Lawyer Single Mom
30 /50
32. 3d matrix
Who: What type of customer?
ASPIRING
RECOVERING
MONEY MINDER
IMMATURE CREDIT
Home (desktop/laptop) Financial Advice Online
OFFICE (desktop/laptop) home making
CC/ LOAN (MOBILE) Financial repairs
CAR DEALERSHIP (MOBILE) Financial planning
OPEN HOUSE (MOBILE) insight / education
Where: In which places What: Why are people
do they access their information? accessing their information?
32 /50
33. 2D matrix
Aspiring Recovering Money Minder Novice / Immature
Credit Report Card Credit Report Card
Credit Report Card Credit Report Card
Best Matches Best Matches
Fraud Risk Educational Articles
Products
Educational Articles Educational Articles
Want to get a handle on their Credit is in bad shape - need to Want to keep an eye on their
Needs to be educated on credit and
credit to plan out next financial see their current situation and credit to make sure they are
how it effects them Triggers
steps seeking help to fix it secure going forward
Home page Home page Home page Home page
Educational articles Educational articles Products for Good Credit Products for Students Content
(top traffic pages)
Find a Loan Products for Bad Credit Identity Theft Protection Products for No/Low Credit
lifestyle articles CRC widget partner offers
topical partner articles
expert blog articles forum widget crc widget
estimators and calculators
Educational articles
expert blog articles planning tools
Tech Tools
planning tools
product comparisons estimators and calculators product comparisons
Cards for Bad Credit
Home Loans/Mortgages Student Cards
Cards for Good Credit
Balance Transfer Cards Cards for Excellent Credit
Cards for No/Low Credit
Partners
Personal Loans
33 /50
34. mobility
goals: goals: goals:
1. find out credit score 1. reduce debt quickly 1. monitor good credit
2. find qualified products 2. improve credit score 2. prevent new risks
3. understand their credit 3. control debt and credit 3. find high-reward products
bottom line: bottom line: bottom line:
get started and learn how to move from managing debt maintain the status quo and
stay in control to eliminating debt finish strong
novice aspiring money minder
recovering
goals:
1. manageable level of debt
2. improve credit score
3. find lower interest products
bottom line:
get in control of finances, debt and credit
34 /50
35. Current FLOW
Home Page
Signup Process
Step One Step Two Step Three
Dashboard
tools
35 /50
36. RECOMMENDED FLOW
Home Page
Signup Process
Signup steps are Step 1-3
combined into a single
modal to reduce bounces
Tools now function as the
dashboard with fraud risk
Dashboard
features integrated &
tools
36 /50
37. user journeys
article widget
Money Minder Credit Card Vendor
Goals: Goals:
Monitor good credit forum Pre-qualify low-risk client
Prevent new risks Develop brand loyalty
Find high-reward products Reduce cost of service
credit
signup
estimator
product
Dashboard
offers
37 /50
42. good design matters
Humans make emotional decisions
Humans are irrational
Humans prefer happiness
Happiness drives better decisions
Good design leads to happiness
42 /50
49. DESIGN PRINCIPLES
CONTEXT IS EVERYTHING
Iterative Design Responsive Design
Short cycles of high impact Delivers the best UX for the
improvements to brand appropriate device & browser
UX/UI
User Centric Design Progressive Version n
Relationship and trust drive Enhancement
experience design decisions
Allows for accessibility across
all browsers and connections.
49 /50
50. process
design wireframing visual front-end
qa / testing
planning & flows design development
Research and planning Map user stories to flows Design exploration / concepts Code HTML5/CSS3 templates QA and internal testing on
target browsers / devices
Features and Validate user interactions Present, review and iterate Include interaction demos with
functionality jQuery/JS
Hand off detailed wireframes Ongoing stylistic refinement
User characteristics & Start QA and browser testing
stories Creation of high-fidelity
assets
SWOT analysis (internal)
User journeys & flows
50 /50
51. where we are
We Are Here
design wireframing visual front-end
qa / testing
planning & flows design development
Research and planning Map user stories Design exploration / concepts Code HTML5/CSS3 templates QA and internal testing on
target browsers / devices
Features and to flows Present, review and iterate Include interaction demos with
functionality jQuery/JS
Ongoing stylistic refinement
User characteristics & Validate user Start QA and browser testing
Creation of high-fidelity
stories interactions assets
SWOT analysis (internal)
Hand off detailed
User journeys & flows
wireframes
51 /50
52. schedule
We Are Here
wireframing & flows
Map user stories to flows
Validate user interactions
Hand off detailed wireframes
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54. audience
apparent problem: Need to loose weight
actual problem: feeling lonely & scared
jane Steve sarah
smith hollister chang
Business Owner Retired Lawyer Single Mom
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55. 3d matrix
Who: What type of customer?
ASPIRING
RECOVERING
MONEY MINDER
IMMATURE CREDIT
Home (desktop/laptop) Financial Advice Online
OFFICE (desktop/laptop) home making
CC/ LOAN (MOBILE) Financial repairs
CAR DEALERSHIP (MOBILE) Financial planning
OPEN HOUSE (MOBILE) insight / education
Where: In which places What: Why are people
do they access their information? accessing their information?
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56. 2D matrix
Aspiring Recovering Money Minder Novice / Immature
Credit Report Card Credit Report Card
Credit Report Card Credit Report Card
Best Matches Best Matches
Fraud Risk Educational Articles
Products
Educational Articles Educational Articles
Want to get a handle on their Credit is in bad shape - need to Want to keep an eye on their
Needs to be educated on credit and
credit to plan out next financial see their current situation and credit to make sure they are
how it effects them Triggers
steps seeking help to fix it secure going forward
Home page Home page Home page Home page
Educational articles Educational articles Products for Good Credit Products for Students Content
(top traffic pages)
Find a Loan Products for Bad Credit Identity Theft Protection Products for No/Low Credit
lifestyle articles CRC widget partner offers
topical partner articles
expert blog articles forum widget crc widget
estimators and calculators
Educational articles
expert blog articles planning tools
Tech Tools
planning tools
product comparisons estimators and calculators product comparisons
Cards for Bad Credit
Home Loans/Mortgages Student Cards
Cards for Good Credit
Balance Transfer Cards Cards for Excellent Credit
Cards for No/Low Credit
Partners
Personal Loans
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57. matrix TO Flow
article widget
Money Minder Credit Card Vendor
Goals: Goals:
Monitor good credit forum Pre-qualify low-risk client
Prevent new risks Develop brand loyalty
Find high-reward products Reduce cost of service
credit
signup
estimator
product
Dashboard
offers
57 /50