5 Ways to Tackle a HIPPO

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UX Fest 2018 Perry Hewitt, Senior Advisor, Engagement Strategy at Lincoln Center for the Performing Arts And he had a technology we *definitely* should put in our product. It’s 3D image rendering. Or a chatbot. Or a timeline feature. Those of you working in and for enterprise organizations can relate to this challenge. What are the ways large organizations can develop and defend a culture of product leadership? And how can you, as experience designers, elevate and translate the importance and impact of your work to the C-Suite? This talk will explain how you can use creative, data-driven, and organizational behavior approaches to ensure the best experience wins.

5 useful HPPO-wrangling tactics
1.  Get education on the agenda.
2.  Define the swim lanes for organization and product.
3.  Feed your executive team a regular, manageable data
diet.
4.  Create a safe space for experimentation.
5.  Language matters: speak so you can be heard.

Education tactics checklist
❏  Workshops to drive understanding and alignment
around Product strategy (and ongoing visibility)
❏  Progress stories for executives to understand, own,
and share
❏  Reverse mentoring programs

Once more: useful HPPO-wrangling tactics
1.  Get education on the agenda.
2.  Define the swim lanes for organization and product.
3.  Feed your executive team a regular, manageable data
diet.
4.  Create a safe space for experimentation.
5.  Language matters: speak so you can be heard.

There isn’t a company today that can survive without
technical leadership in the C-suite, and yet, we still see
an astonishing lack of awareness about the internet
and its potential from corporate executives. ...
Changing times require adaptable leaders, and today
those leaders need tech literacy just as much as our
grade-school children do. It’s the only way leadership
can move forward today.
We’re living in the in-between now
-- Danny Crichton, for TechCrunch

THANK YOU
phewitt@lincolncenter.org | @perryhewitt

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