Behind every great product is a great team doing work in a way that guarantees results. They are following a roadmap from the starting point to the end product. But a product roadmap can be elusive. This talk addresses why it is important and presents an approach to make one.
The Product Visioning Workshop: A Proven Method for Product Planning and Prio...Perfetti Media
Is your team looking for new product concepts to capture a new market? Do you need to establish a long-term product strategy? Are you working to set a direction to drive roadmap decisions?
In this presentation, we will share a proven approach for creating a long-term product vision that your team can understand and rally behind. We will share all of the techniques you'll need to successfully run a Product Visioning Workshop with your product team and business stakeholders.
You will learn how to create a long-term vision for your product, establish consensus and buy-in across your organization, and prioritize features for the product roadmap. Your product managers will come away equipped to create roadmaps that align with your long-term product strategy.
Prioritization Method for Every Case by fmr Atlassian Principal PMProduct School
This document discusses prioritization methods for product management. It provides examples of prioritizing features for a restaurant website, online furniture store, and kitchen remodeling project. For each case, it assigns the features to different prioritization buckets like "must-have" and "could-have". It also discusses challenges with prioritization like lack of data and stakeholder alignment. The document recommends using an importance vs difficulty matrix method which allows for group discussion to better understand priorities and reduce risks when data is limited. It emphasizes that the goal of prioritization is understanding and alignment rather than using a single method.
Practical Product Management for new Product ManagersAmarpreet Kalkat
This presentation provides tips and tools for a professional who is new to Product Management function (in software).
It does not cover the full lifecycle of a product and primarily focuses on the product development/product building phase. As such, it is more usable for professionals working on existing products than for those in the process of building new products from scratch.
You'll learn:
- How to create a roadmap for current, near-term, and future projects
- How to communicate priorities clearly with your team
- How to present your roadmap to executives
Product Roadmaps - Tips on how to create and manage roadmapsMarc Abraham
The document discusses best practices for creating and managing product roadmaps. It emphasizes starting with a clear product vision and goals focused on solving user problems rather than features. When creating a roadmap, it is important to consider dependencies, risks, and flexibility for changes. Managing stakeholders and updating the roadmap based on feedback and learning are also discussed as critical aspects of effective roadmapping.
How to Use Your Product Roadmap as a Communication ToolJanna Bastow
Find out how making this one small change at your company can completely shift the way you communicate with your customers for the better.
In this webinar, ProdPad co-founder Janna Bastow will talk about how companies have successfully gone public with their product roadmaps - and share exactly what steps you’ll need to take to launch yours.
You’ll see two dramatic changes when you open the door to your product roadmap to your customers:
- Your customers will know your product vision and your priorities as a company
- Your support team will be able to confidently take customer feedback and answer questions about feature requests.
Even among companies that claim to be committed to transparency, product roadmaps have generally been shrouded in secrecy - the result of a fear of backing out on commitments or missing release dates.
The reality is that companies that share their roadmaps are able to set practical expectations with their customers, communicate priorities and the future of their products clearly and retain their strongest customers.
This document provides an overview of agile concepts and the Scrum framework. It defines key roles in Scrum like the Product Owner, Scrum Master, and Development Team. It also explains common agile ceremonies like sprint planning, daily standups, sprint reviews and retrospectives. The document emphasizes the importance of collaboration, adaptive planning, and valuing individuals over processes in agile development. It includes examples of how Scrum can be applied to plan a brochure development project in a series of short sprints.
This is adapted from our workshop at Mind the Product/London 2017. In this full-day session, we talked through the purposes of a roadmap and a process for establishing your product's vision, gaining alignment with your stakeholders, validating themes, and presenting to upper level execs in order to maximize your team's impact.
This document discusses the key elements of product strategy including the product vision, business strategy, product owner role, product discovery and development processes, and necessary skills. It emphasizes establishing a clear product vision and roadmap aligned to business goals, prioritizing the product backlog, and continuously refining the strategy based on performance and market changes. The product owner is responsible for leading the product strategy and working with stakeholders and teams to implement it through the agile development process. A variety of strategic, tactical, leadership, and user-focused skills are needed to effectively manage the product from vision to delivery.
This document discusses product validation through product discovery. It notes that 64% of software features are rarely or never used, so product discovery is important to ensure the right product is built for the right audience. Product discovery involves understanding customer needs through techniques like ideation, opportunity assessments, customer discovery, story mapping, MVP testing, prototypes, and user testing to minimize risks and learn fast. The goal is to gain evidence that the product engineers build will not be a wasted effort. Product discovery is then followed by product delivery to build and ship the product.
The slides are for a course that is LIVE on Udemy.com (https://www.udemy.com/product-roadmap-101/)
The slides outline how to build an effective product by translating product strategy into product roadmap for enterprise products.
A regular talk I give across the globe for both corporate innovation and startup ideation. I took a great group of Hubbers through the process of finding product market fit with their ideas, startups and products
The document discusses the role of the product owner/manager in an agile development process. It outlines 10 key responsibilities including maintaining the product backlog, prioritizing features, conveying vision and goals, accepting completed work, and communicating status. It also discusses how product owners build the backlog by interviewing stakeholders, prioritizing needs using MoSCoW criteria and the 5 Ws, and writing clear user stories using INVEST and SMART criteria. The document notes that while agile favors working software over documentation, user stories still include acceptance criteria and visual depictions support documentation in a lean way.
When building a product roadmap, a number of strategic business and design concepts need to be considered in order to maintain a product that responds to both the user and business' objectives. This presentation outlines some of the key concepts and an example of a product planning process
How to Focus On the Problem, Not the Solution by Spotify PMProduct School
Main takeaways:
-The five why’s - a tried-and-true method to effectively uncover user needs.
-Leveraging the JTBD framework - what are your customers trying to accomplish?
-How do you know you’ve solved the problem? Defining success metrics with your customers from the beginning.
Discovering the right product is a vital part of a product development process. To do that effectively best product teams use a Product Discovery process. It answers the question of what product to build. Done right it helps you build products customers would love.
This document discusses key aspects of product management including defining the role of a product manager, common frameworks used in product definition and design such as Facebook's three questions, jobs to be done framework, product canvas, and design thinking. It also covers prioritization frameworks like MoSCoW and RICE, different types of product metrics like north star metric, behavioral metric and success metric, and the AARRR pirate metrics framework. The document provides an overview of processes, methodologies and metrics used in planning, developing and measuring success of products.
Product Management 101: Techniques for SuccessMatterport
This is a snapshot from a living document. To see the current document, please go to https://goo.gl/yFFrml.
Topics covered include:
- Resources
- General Overview
- The Role of Product Management
- Characteristics of Great Project and Product Managers
- Problem Space and Solution Space
- Customer Personas
- User Stories
- Product Documentation
- Agile Product Development
- Succeeding with Agile from The Lean Playbook
- Analytics, Customer Engagement, & Monetization
- Pricing Strategies
- Overall Leadership and Organizational Development
- Final Guidelines and Recommendations
This document outlines a process for developing a marketing plan in a day. It discusses establishing goals and outcomes for three parts: identifying the current market situation, determining objectives for the future, and creating an implementation plan. Key activities include identifying the audience and competitors, setting a differentiator and ambitious goal, prioritizing tools and assigning resources and timelines. The document emphasizes creating a team and defining metrics to measure success.
This document provides guidance on issue-based product packaging for global citizen programs. It outlines 3 key action steps: 1) Define the product by selecting focus issues and destinations based on supply and demand analysis and student needs, 2) Package the product by developing a value proposition tailored to customer segments and building a national brand, and 3) Execute marketing campaigns with clear timelines and responsibilities defined. The goal is to attract a diverse set of students by offering issues that align with their different interests and backgrounds. Local committees are advised to follow monthly guidelines to support each stage of the process from preparation to recruitment to realization of exchanges.
Figure8 - greater phoenix chamber of commerceRyan Nalepinski
Ryan Nalepinski (Figure8) gave a presentation to the Greater Phoenix Chamber of Commerce titled Local Small Business Marketing Tips. The presentation covered three main components to marketing: Awareness, Conversion, and Optimization. The presentation discussed traditional advertising and modern day outreach through search engine optimization, content marketing and websites.
Mastering the Product Resume (ProductCamp Austin 22)Dan Corbin
This document provides an overview of a presentation on mastering the product resume. The presentation covers best practices for product manager resumes, including highlighting accomplishments over responsibilities, incorporating metrics and data, and connecting previous experience to product management skills. The presentation also provides tips for those transitioning into product management and includes references and resources.
Product Strategy Must Be Like Water by Farfetch Product LeadProduct School
Main takeaways:
- Start small, experiment and scale in parallel to evolving customer needs
- Like in the natural world, catalysts exist that disrupt consumer behavior so be flexible to change
- Step outside your own mindset and test the waters when going local to global
What Are the Road Mapping Essentials by former Capital One PMProduct School
Product road mapping is an art, one that requires a strong pulse on the state of the business, your customers and stakeholders. Road maps are meant to provide a clear path towards reaching the business objectives giving transparency and predictability to anyone involved on the team. But how often have you heard “Hey, we are agile, we don’t need a roadmap”; or the opposite “Hey, this feature was on the roadmap, but why haven’t you delivered?”.
In this session, Angela Govila, former Product Manager at Capital One, talked about how to handle both of these situations and everything in between, by diving deep into the basics of how to conduct road mapping sessions.
This document is Ken Nevitt's curriculum vitae. It outlines his work experience as a graphic designer since 1979, including positions at various design firms such as Kenge, Bounty (UK) Limited, and GetSet Graphic Design. It also lists his skills, education, and hobbies.
The Hinge Ideas is a creative strategy and marketing communications firm that helps clients analyze future trends, define effective strategies, and launch new products and campaigns. They have a global team of trend analysts and creatives who conduct workshops and training sessions to help clients understand consumer trends and generate new business ideas. Their services include analyzing customer trends, defining strategies, and creating marketing communications plans for clients worldwide in a variety of industries.
2017-04-13 Agile Product Management - BandungMichael Ong
Presented at Scrum User Group Bandung on 13th April 2017
https://www.meetup.com/Ekipa-Scrum-User-Group-Bandung/events/238693423/
http://agileindonesia.org/april-meetup-report-bandung-agile-product-management-open-space/
How to Set Product Priorities Presented by Michael Ong
Great products rarely happen by luck — they involve careful planning, consideration, and management. In this talk, you'll learn how to put together a product or project roadmap that inspires by studying and applying an objective and collaborative prioritization method that balances both value and effort, helping stakeholders focus on what's important and come to consensus.
Takeaways
Set product or project goals based on company strategic goals
Learn the art of shuttle diplomacy as a way to get buy-in on your priorities
Open Space Topics
- What is Agile ? (Isaac)
- How to do Agile Contracts Work? (for service delivery companies) (Aulia)
- Best practices to calculate business value of Products (Mulky)
- How to create a good roadmap
- Design sprints
- How to have a good retrospective (Thofhan)
Building a social media strategy - TMM WebionarAndy Lambert
The document provides guidance on building a successful social media strategy through a 6-step content framework. It discusses why social media strategy is important, outlines 6 golden rules of social media, and presents the 6Cs content strategy framework covering customer, context, creativity, calculation, channels, and community. The document also provides examples and ideas for different types of content that can be created for each of the 6Cs, such as bonding content to introduce and engage audiences, and showcase content to demonstrate expertise. It emphasizes that people now see themselves as creators and turn to others for recommendations, and discusses how to think about building communities.
"Stop making excuses a culture first approach to product centricity" by Jorda...Productized
Many companies understand the value / benefits of becoming a holistic, Design-driven, Product-centric organization
Jordan's PRODUCTIZED presentation outlines a playbook of culture development, helping leaders and teams to identify opportunities to LIVE these principles, to identify opportunities for their application and experience the benefits of their comprehension and use.
Site Optimizations to Schedule Before The Holiday Code FreezeSearchSpring
With less than 80 days to Black Friday, we've partnered with Inflow to share the high value site optimizations you can make before your freeze. If you're opting to not freeze we also have optimizations you can make through holiday to drive results.
Denver Startup Week: Product Management from the TrenchesSean Porter
This document summarizes a presentation on product management and engineering relationships. It discusses establishing trust between the teams through clear expectations around commitments, responsibilities, and priorities. Specifically, it outlines that product management is responsible for what is built, the desired user experience and priorities, while engineering determines how it is built and the technologies used. Maintaining open communication and establishing accountability helps avoid dysfunctions that can hurt productivity and results.
The document describes a UX Camp presentation about redesigning a company's homepage using a human-centered design process. The presenter has a degree in advertising and 8 years of web design experience working for clients like Biotherm. They are a UX beginner working at a video hosting company for business founded in 2007. The presentation covers defining the problem by gathering customer feedback, analyzing competitors, conducting card sorting and questionnaires. Ideation involved brainstorming and sketching ideas. Prototyping included both low and high-fidelity prototypes. Testing led to a final design that improved user experience and conversions. The presenter hopes attendees find the experience useful and provide feedback to help find better solutions.
How to Prioritize as a PM by Alexa Mobile Amazon Sr Tech PMProduct School
Main takeaways:
- The reason prioritization is the most important job Product Managers have
- How and to whom you should communicate your prioritization
- Useful prioritization tools and frameworks
The document discusses product marketing, including defining it, comparing it to general marketing, how it differs across company size and complexity, and the roles and functions of product marketers. Key points include:
- Product marketing is promoting and selling a product to an audience by assessing customer needs and developing positioning, messaging, and go-to-market strategies.
- It differs from general marketing in its specific focus on one product or solution.
- The role and needs of product marketing change based on a company's size, complexity of its product, and market landscape - requiring different levels of strategic vision and tactical execution.
- Effective product marketing is essential to building, launching, and growing a product successfully by enabling
How to Ditch your Timeline Roadmap for GoodJanna Bastow
It's clear that timeline roadmaps cause all sorts of tension in product teams, and in this talk, Janna Bastow explains exactly why that is, and shows viable alternatives by looking at lean roadmapping methods and how to get your boss on board with them.
How to Identify Relevant Product KPIs by Roomgo Head of ProductProduct School
Main takeaways:
- Identifying fit-for-purpose KPIs: what to measure and why, the common mistakes that Product Managers makeand when to start measuring KPIs in a project
- Avoiding analysis rabbit holes: going too granular & orphaned KPIs, testing in a bubble and application ins A/B testing + Root Cause analysis
-Telling engaging stories through product data: the power of product KPIs, building business buy-in through relevant KPIs and how less can be more when sharing with the wider business
PPC, SEO & Landing Page Best Practices To Maximize ConversionsSearchSpring
Learn from subject matter experts Social SEO and Searchspring five best practices your marketing and eCommerce team can implement to drive high quality paid, organic traffic and maximize your landing page conversion rates this holiday season.
Building a Problem Understanding Framework to Deliver Higher Quality SolutionsFresh Tilled Soil
Gil discusses the importance of empathy in understanding problem spaces and organizing problems for teams. He presents a framework that includes defining the problem outside of products, focusing on long term customer problems, and creating a shared mission, vision and strategy. Teams are then empowered to own the implementation of ideas while being accountable. Problems are captured throughout the product development process via user research, testing and feedback. The overall message is that empathy and a clear strategic framework allows teams to focus on solving the most important customer problems.
Your Irrational, Emotional, Complicated Human Nature Is The Most Valuable Too...Fresh Tilled Soil
UX Fest 2018
Ben Rabner, Head of Experiential Marketing at Adobe
Human neurobiology and behaviors are way more advanced and complicated than the consumer technology we obsess over. With so much research and evidence to draw from, we now have more understanding of this biological technology than ever before. To deliver outstanding user experiences, you need to be part anthropologist, part scientist, part artist and part tech expert. This cross functional intersection is where Ben lives in his role at Adobe. In this thoughtful and unusual talk, Ben will lift the veil on how Adobe has quietly been creating memorable experiences that draw on our most primal human nature.
UX Fest 2018
Paul Wylie, Olympic Medalist, Keynote Speaker, Performance Coach
Paul’s riveting personal story reaches a wide range of audiences with a winsome message of resilience, hope, humor and health. Beginning with his legendary 35-Day turnaround before the Olympics, his narrative underlines the key factors behind transformative Olympic performances that turned him from Dark Horse to Silver Medalist. A Survivor of Sudden Cardiac Arrest, he also eloquently describes re-focusing on life’s greater purposes after being revived by two workout buddies performing CPR on him in 2015.
Crisis Text Line provides free, anonymous crisis counseling via text. In 2020, they had over 10,000 active counselors providing support to millions of people in crisis through 70 million text conversations. The document outlines 5 principles for allowing design to thrive: 1) self-awareness, 2) empathy for customers, 3) self-management, 4) inspiration, and 5) design leadership. These principles focus on truly understanding user needs and problems, managing goals, inspiring teams, and prioritizing the design process.
Radical Product: The global movement that’s building vision-driven productsFresh Tilled Soil
UX Fest 2018
Radhika Dutt, Co-Founder at Radical Product
Building vision-driven products means having a clear vision, a compelling product strategy to achieve that vision, and translating the vision and strategy into an execution plan. While this is easily said, it is incredibly hard to do. What is a “good” vision? What does product strategy really mean? What is Enlightenment? Wait, that a different talk.
Radical Product is a movement that provides a methodology for strategic product thinking, in a similar way that Lean and Agile provided a methodology for feedback-driven execution. We’ll use the free and open-source Radical Product toolkit to talk about how you can create a powerful, far-reaching vision for your product, make smarter decisions, and build products with purpose.
UX Fest 2018
Perry Hewitt, Senior Advisor, Engagement Strategy at Lincoln Center for the Performing Arts
And he had a technology we *definitely* should put in our product. It’s 3D image rendering. Or a chatbot. Or a timeline feature. Those of you working in and for enterprise organizations can relate to this challenge. What are the ways large organizations can develop and defend a culture of product leadership? And how can you, as experience designers, elevate and translate the importance and impact of your work to the C-Suite? This talk will explain how you can use creative, data-driven, and organizational behavior approaches to ensure the best experience wins.
This document discusses how to build better products by building better teams. It advocates for assembling diverse, cross-functional teams that work autonomously and are co-located. It emphasizes that product development is a team sport that requires psychological safety, alignment on goals, and leaders who empower teams and get out of the way. Building such teams will allow organizations to keep up with rapid technological changes and build the new interfaces to the world that software and technology enable.
UX Fest 2018
Julia Austin, Senior Lecturer, Advisor, Board Member at Harvard Business School
The learnings product teams gather from direct user feedback and testing prototypes is often underrated and too often discarded once they begin developing at scale. In reality, the need to talk to users - different users in different contexts - lasts beyond the initial phase. Forgetting to talk to your target audience can lead to building products and experiences that fail to delight, or worse, building the wrong thing altogether. Product teams must continue to test as they develop and continue to validate as they evolve. Julia will describe real-world case studies of what can go wrong when feedback ends once development begins.
Feedback is forever.
UX Fest 2018
Janae Sharp, Founder and CEO, The Sharp Index
The more highly engaged Physicians and Clinicians are the key to good patient outcomes. However, the more engaged physicians are the more vulnerable to stress physicians are. Highly engaged Physicians and Clinicians without support and coping tools are at a higher risk of death by suicide. Clinician engagement tools specific to their engagement profile improve patient and clinician outcomes. Janae lost her husband to suicide after the birth of their third child and before the beginning of his residency in Pathology. This session will describe Clinician engagement tools that were developed to address behavioral health.
UX Fest 2018
Adaora Asala, Product Lead, Enterprise User Applications at Cogito Corp.
Exploring the role product and design plays in helping organizations advance efforts to build and shape inclusive cultures where talent can thrive.
The Only Question That Matters When Talking About Job CreationFresh Tilled Soil
UX Fest 2018
David Delmar, Founder and CEO of Resilient Coders.
Much ink has been spilled debating whether the arrival of Amazon and its 2,000 tech jobs is “good” or “bad” for Boston. The answer to that question depends on two and a half questions that haven’t been adequately explored.
Slides from the Fresh Tilled Soil workshop Design Sprints at Scale held on 3.15.2018.
A Design Sprint is a flexible time-boxed problem solving framework that increases the chances of making something people want. With an emphasis on collaborative ideation, solution sketching, prototype building, and user testing, Design Sprints give product teams more confidence in their choices and priorities. But confusion still exists.
--How do I convince my organization it’s a good idea, and how do I get leadership buy-in?
--What kind of prep work is required, and how soon should I start?
--How do I make sure this doesn’t just become another innovation brainstorm that people dismiss when it’s over?
The document outlines an agenda for a design sprint workshop to improve the airport experience for passengers flying out of Boston Logan Airport. The workshop will follow a design sprint methodology over 5 days to: 1) Understand passengers and their needs through empathy mapping and assumption analysis, 2) Generate ideas through jobs stories and brainstorming techniques, 3) Converge on ideas to test through sketching and feedback, 4) Prototype the top idea, and 5) Test the prototype with passengers and analyze the results to identify validations or invalidations. The goal is to apply human-centered design processes to identify an experience that improves passenger satisfaction from the start of their airport journey.
Southwest Airlines has hired the design team to improve the passenger experience at Boston Logan Airport from arrival to departure. On the first day, the team conducted assumption storming and empathy mapping to understand passenger pain points. They defined the problem as making passengers happy during their pre-flight experience. On day two, the team generated ideas through job stories and six-ups. On day three, they converged on ideas through sketching and $100 testing. Day four involved prototyping the selected idea. On the final day, the team tested their prototype with passengers and analyzed the results.
A Design Sprint is a five-day framework that uses design thinking principles to identify the right problem to solve, generate ideas to solve that problem, and test solutions. The five days consist of understand, diverge, converge, build, and test phases to discover answers fast through prototyping and user feedback. This process aims to increase the chances of creating something people want by gathering evidence-based insights rather than opinions.
Sex, Drugs and The Infinite Scroll: The biology behind engaging design.Fresh Tilled Soil
Designing product for optimal engagement is challenging. This talk looks at how human biology can provide us with clues as to how people relate to products and experiences. Brain chemistry, emotional decisions, evolutionary cycles and social connections all play a part in how we connect to experiences.
Design Sprints are a powerful tool for the designer, developer or product manager. In this workshop, we explore when a Design Sprint is appropriate, how to conduct one and what exercises to use at which phase.
In this week's episode, we discuss Assumption Storming - essentially, brainstorming for assumptions. If a product (or a feature of a product) fails, most likely there was a wrong assumption along the way. So let’s call them out now before too far down the line.
This week’s episode in our Design Sprint Short series – F-A-Qs or Facts – Assumptions – and Questions – attempts to help groups elevate their thinking to focus resources and efforts at solving the right problems. This activity helps get all of the different domain knowledge out of individuals’ heads and up on the wall to be shared and referenced by the team.
Ecosystem mapping isn't applicable for every design sprint. We add this to the agenda for Design Sprints that focus on internal processes across many teams. It’s part of the Understand phase from day 1 and has the goal to uncover how and why different teams approach certain tasks or view the organization from their unique perspective.
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This PowerPoint presentation demonstrates my beginner skills in creating product showcases. It provides an overview of a specific product, showing my ability to gather key information and present it clearly. The presentation highlights my efforts to organize content logically and use basic visual aids effectively.
Mastering Web Design: Essential Principles and Techniques for Modern WebsiteswebOdoctor Inc
Dive into the dynamic world of web design with our comprehensive guide that covers everything from foundational principles to advanced techniques. Whether you're a beginner looking to understand the basics or a seasoned designer aiming to refine your skills, this article offers invaluable insights. Explore topics such as responsive design, user experience (UX) optimization, color theory, typography essentials, and the latest trends shaping the digital landscape. Gain practical knowledge and actionable tips to create visually appealing, functional, and user-friendly websites that stand out in today's competitive online environment. Perfect for designers, developers, and anyone passionate about crafting compelling web experiences, this guide equips you with the tools needed to elevate your web design proficiency to new heights.
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Gender Equity in Architecture: Cultural Anthropology in Design IdeologiesAditi Sh.
This PowerPoint presentation offers a comparative analysis between a female and a male architect, focusing on their ideologies, approaches, concepts, and interpretations for a mixed-use building project. This study prompts a reconsideration of architectural inspiration and priorities, advocating for gender equity and cultural anthropology in architectural design.
19. Focus
○ Make a cake, not cookies or
brownies.
Alignment
○ Everyone is on board with the
cake style, flavor, and timing.
20. Focus
○ Make a cake, not cookies or
brownies.
Alignment
○ Everyone is on board with the
cake style, flavor, and timing.
Priority
○ When to mix flour & eggs, bake
the cake, slice the strawberries,
and when you can place the
candles on top
21. Focus
○ Make a cake, not cookies or
brownies.
Alignment
○ Everyone is on board with the
cake style, flavor, and timing.
Priority
○ When to mix flour & eggs, bake
the cake, slice the strawberries,
and when you can place the
candles on top
Visibility
○ How long until the cake is done?
The cake needs to be ready for
candles by 1:00pm.
22. Focus
○ Make a cake, not cookies or
brownies.
Alignment
○ Everyone is on board with the
cake style, flavor, and timing.
Priority
○ When to mix flour & eggs, bake
the cake, slice the strawberries,
and when you can place the
candles on top
Visibility
○ How long until the cake is done?
The cake needs to be ready for
candles by 1:00pm.
Coordination
○ What’s a birthday cake without
candles and a song?
23. Focus
○ Make a cake, not cookies or
brownies.
Alignment
○ Everyone is on board with the
cake style, flavor, and timing.
Priority
○ When to mix flour & eggs, bake
the cake, slice the strawberries,
and when you can place the
candles on top
Visibility
○ How long until the cake is done?
The cake needs to be ready for
candles by 1:00pm.
Coordination
○ What’s a birthday cake without
candles and a song?
Visionary
○ Maybe you need something
besides a cake next year?
26. It is not a release plan - so leave out specific dates!
What is not a Product Roadmap
27. It is not a release plan - so leave out specific dates!
It is not a list of features and/or components.
What is not a Product Roadmap
28. It is not a release plan - so leave out specific dates!
It is not a list of features and/or components.
It should not include job or user stories.
What is not a Product Roadmap
29. It is not a release plan - so leave out specific dates!
It is not a list of features and/or components.
It should not include job or user stories.
It is not a commitment.
What is not a Product Roadmap
30. It is not a release plan - so leave out specific dates!
It is not a list of features and/or components.
It should not include job or user stories.
It is not a commitment.
It is not waterfall… i.e.not a Gantt Chart
What is not a Product Roadmap
36. What is a Product Roadmap?
Focused on the big picture.
Strategic communication artifact that conveys the
path you’ll take to fulfill your product vision.
47. 1) Clearly defined Problem and Solution
Why? You have to know what you’re doing and why, before you start thinking about where you’re going.
PROBLEM SOLUTION
48. 2) Understanding of Your Users Needs
Why? You need to be able to empathize with your users so you can understand and anticipate their needs.
Think? Feel?
Hear? See?
Do?
Think? Feel?
Hear? See?
Do?
Name: Dick
Age: 55
Job: Salesman
Tasks: Develop trust
Motivations: Happiness
Obstacles: Time
Name: Jane
Age: 27
Job: Advertising
Tasks: Create programs
Motivations: Viral reach
Obstacles: Superiors
49. 3) User Journeys for the Current Experience
Why? You need to fully understand how they’re currently solving the problem in order to make it better for them.
Jane
wakes up
makes
coffee
walks
dog
catches
train
reads
paper
arrives at
office
51. When: at a time when ___________
What: [our product] is the only ___________
How: that _____________
Who: for ______________
Where: in ______________
Why: who ____________
Source: Janna Bastow
52. At a time when travel is frequent, but travelers plan less…
Trip Advisor has the only international restaurant recommendation engine…
that gives immediate recommendations based on location and review…
for the everyday traveler…
from countries all over the world…
who need to save time and energy on finding local eateries.
57. Find a restaurant at the last minute
Find a restaurant near my hotel
See feedback from other patrons
Find a restaurant by cuisine
Make me look knowledgable to my fellow travelers
Help me brag about where I’ve been
59. List of
Cuisines
Pictures of
food by cuisine
Select country of
origin on a map
Auto-populate
search box
Select flag for
country of origin
Ask a
local
Ask hotel
concierge
Find a restaurant by cuisine
60. List of
Cuisines
Pictures of
food by cuisine
Select country of
origin on a map
Auto-populate
search box
Select flag for
country of origin
Ask a
local
Ask hotel
concierge
Find a restaurant by cuisine
64. Grow advertising around restaurants
Find a restaurant by cuisine
Business Goal:
User Goal:
Product Goal: Pictures of food by cuisine + restaurant
restaurant sponsored food pictures
69. Best Prioritization Methods
Your CEO’s gut Not close enough
Analyst opinions Mostly backward-looking
Worst
Credit. Bruce McCarthy
70. Best Prioritization Methods
Your CEO’s gut Not close enough
Analyst opinions Mostly backward-looking
Popularity Most customers are small
Worst
Credit. Bruce McCarthy
71. Best Prioritization Methods
Your CEO’s gut Not close enough
Analyst opinions Mostly backward-looking
Popularity Most customers are small
Sales requests Change every week
Worst
Credit. Bruce McCarthy
72. Best Prioritization Methods
Your CEO’s gut Not close enough
Analyst opinions Mostly backward-looking
Popularity Most customers are small
Sales requests Change every week
Services requests Mostly incremental
Worst
Credit. Bruce McCarthy
81. Key Elements
○ Broad time frames
○ Themes by time
○ Key features (optional)
○ High-level product goals
○ Metrics for each stage
○ Dependencies & risks
○ Status/stage
○ Sales & Marketing Effects
○ Safe harbor statement
82. Customer Facing Roadmap
Q3-2016 Q4-2016 H1-2017 H2-2017
Theme A Theme C Theme D
Theme E,
Phase II
Theme B
Theme E,
Phase I
Theme F
Source. Bruce McCarthy
83. Customer Facing Roadmap: Lean Edition
CURRENT PLANNED CONSIDERING
Theme A Theme C Theme D
Theme B Theme E
Source. Bruce McCarthy
84. Internal Facing Roadmap
Q3’13 Q4’13 H1’14 H2’14
Themes Theme A Theme C Theme D Theme F
Likely
Features
Feature 1
Feature 2
Feature 3
Feature 1
Feature 2
Feature 3
Stage Active Development Prototype Testing Discovery Discovery
Metrics Ship all MVP features
10 schools
6 renew
4 say “must have”
10 schools 10 schools
Dependencies
& Risks
Claire sick for 3 wks
UX resource from
Project Beetle
New PM hire
S&M
Improved competitive
position
Annual industry event New regulations
Source. Bruce McCarthy
85. Portfolio Roadmap
Q3’13 Q4’13 H1’14 H2’14
Product Y
Stage: Development
Goal: Product/Launch Fit
MVP Soft Launch Learn Product/Market Fit Grow
Product X
Stage: Introduction
Goal: Product/Market Fit
Product/Market Fit
Scale On-Boarding
Process
Enhance Product Value Grow
Product Z
Stage: Growth
Goal: 50% Sales Growth
Channel Enablement Key Integrations Critical B&R UX Standardization
Source. Bruce McCarthy
87. Now Next Later
User Profile Auto-pop Search Social media API’s
Map of Cuisines
User Reviews and
Recommendations
Share with Friend
Restaurant Reviews Search by City
User Expertise
Rating
Customer Support OpenTable API
88. Extend user time in app
Grow advertising around restaurants
Enhance user experience
Color Coding
89. Now Next Later
User Profile Auto-pop Search Social media API’s
Map of Cuisines
User Reviews and
Recommendations
Share with Friend
Restaurant Reviews Search by City
User Expertise
Rating
Customer Support OpenTable API