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5 PRINCIPLES TO HELP DESIGN THRIVE
Crisis Text Line provides free,
24/7 support for people in
crisis via text.
The Year 2020
○ 10,000 Active Crisis Counselors
○ Helping Millions of People in Crisis
○ 70 Million Conversations via Text
○ Over 20,000 Crisis Counselors
Trained in Empathy and Compassion
Sarah Bernard, COO Crisis Text Line
What Is Truly Important to Crisis
Counselors?
Mothers
Grandmothers
Veterans Grandfathers
Survivors Deaf/Hard of Hearing Fathers
College Students
Why Volunteer?
“Because practicing
empathy and reflective
listening makes me a
better friend, partner
and employee.”
“It teaches me about
believing in hope,
trusting the process,
and deepening
compassion -- for
others and for myself.”
Personas Working with Designers
5 Principles
to Thrive
Admit You’re Not The Designer if you’re not….
Say It … Until you believe yourself
Focus on the Problem to Be Solved
Singular and Crisp
Find Strong Facilitators
Could be Product, Design, Tech…. Finance?
Principle 1: Self Awareness
#1 Thing We All Have in Common is We’re Not Listening to the User
Get out there and really listen
Leverage Listening and Watching Your Customers
Build a repetitive machine of “labs”
Seek to Understand Why
The ‘What’ from Data is not enough
Principle 2: Empathy
Self Manage Business Goals
Don’t Over Prescribe Solutions
Focus on the Problem
Make it Crisp
Let Design Surprise You
High Reward Results
Principle 3: Self Management
Use that Self Management to Trust the Team’s Activities
Self Organized Moments of Inspiration
Be Uncomfortable Not Knowing What It Will Produce
Designers Love It!
Let Makers Be Makers
Support Activities That Inspire
Principle 4: Inspire
Build Connection & Intimacy
Seek to Understand their POV
Leverage Design Reviews
Let them own the review and what the design accomplishes
Review in Primary Medium
Experience what the customer will experience
Principle 5: Design Leadership
5 Principles Behind Environments that Allow Design to Thrive
○ Self Awareness
○ Empathy for the Customer
○ Self Management
○ Inspire
○ Design Leadership
Strive to be Albus Dumbeldore
Texter Crisis Counselor
Thank You!
In crisis? Text Hello to 741741
Volunteer: crisistextline.org/volunteer

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5 Principles to Help Design Thrive

  • 1. 5 PRINCIPLES TO HELP DESIGN THRIVE
  • 2. Crisis Text Line provides free, 24/7 support for people in crisis via text.
  • 3. The Year 2020 ○ 10,000 Active Crisis Counselors ○ Helping Millions of People in Crisis ○ 70 Million Conversations via Text ○ Over 20,000 Crisis Counselors Trained in Empathy and Compassion
  • 4. Sarah Bernard, COO Crisis Text Line
  • 5. What Is Truly Important to Crisis Counselors? Mothers Grandmothers Veterans Grandfathers Survivors Deaf/Hard of Hearing Fathers College Students
  • 6. Why Volunteer? “Because practicing empathy and reflective listening makes me a better friend, partner and employee.” “It teaches me about believing in hope, trusting the process, and deepening compassion -- for others and for myself.”
  • 9. Admit You’re Not The Designer if you’re not…. Say It … Until you believe yourself Focus on the Problem to Be Solved Singular and Crisp Find Strong Facilitators Could be Product, Design, Tech…. Finance? Principle 1: Self Awareness
  • 10. #1 Thing We All Have in Common is We’re Not Listening to the User Get out there and really listen Leverage Listening and Watching Your Customers Build a repetitive machine of “labs” Seek to Understand Why The ‘What’ from Data is not enough Principle 2: Empathy
  • 11. Self Manage Business Goals Don’t Over Prescribe Solutions Focus on the Problem Make it Crisp Let Design Surprise You High Reward Results Principle 3: Self Management
  • 12. Use that Self Management to Trust the Team’s Activities Self Organized Moments of Inspiration Be Uncomfortable Not Knowing What It Will Produce Designers Love It! Let Makers Be Makers Support Activities That Inspire Principle 4: Inspire
  • 13. Build Connection & Intimacy Seek to Understand their POV Leverage Design Reviews Let them own the review and what the design accomplishes Review in Primary Medium Experience what the customer will experience Principle 5: Design Leadership
  • 14. 5 Principles Behind Environments that Allow Design to Thrive ○ Self Awareness ○ Empathy for the Customer ○ Self Management ○ Inspire ○ Design Leadership
  • 15. Strive to be Albus Dumbeldore Texter Crisis Counselor
  • 16. Thank You! In crisis? Text Hello to 741741 Volunteer: crisistextline.org/volunteer