Design sprint - What is it and how it works

•

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The Design Sprint is a technique developed in Google Ventures to answer critical business questions in five days. You will understand the process of the technique and learn how it works.

THE DESIGN SPRINT
WORK SMARTER, NOT HARDER

Giulio Michelon
Entrepreneur + Designer + Nerd
• Co-founder of Belka
• Co-founder of Speck&Tech
Medium 
@giuliomichelon
Facebook 
@giuliomichelon
Once speaker for TEDx. I like dogs.

Design sprint - What is it and how it works

through design, prototyping, and testing ideas with
customers. Developed at GV, it’s a “greatest hits” of
business strategy, innovation, behavior science, design
thinking, and more—packaged into a battle-tested
process that any team can use.

with customers. Developed at GV, it’s a “greatest hits”
of business strategy, innovation, behavior science,
design thinking, and more—packaged into a battle-
tested process that any team can use.

IT’S BEEN
APPLIED IN
DIFFERENT
CONTEXTS AND
COMPANIES

GET A TEAM
no more than 7 people 
get a room too
(with a whiteboard)

NO TECHNOLOGY*
Post-it, paper and whiteboards only.
*except on day 4

DEFINE A  
LONG-TERM
GOAL
E.g. I’d like to be like Beyoncé

MAKE A MAP
This will be a simple diagram with around 5-15 steps.

PICK A TARGET
Choose a customer type and a focus on the map.

• Talk with the experts
TALK WITH
EXPERTS

GROUP
BRAINSTORM
DOESN’T WORK
SO BETTER
SKETCH ALONE

If your product is on a
screen,
try tools like
Keynote or PowerPoint and
InVision or Marvel.

If it’s on
paper,
design it with
Keynote, PowerPoint,
or Word.

If it’s a
service,
use your sprint team as
actors.

If it’s a
physical space,
modify an
existing space.

If it’s an
object,
modify an
existing object,
3D print a prototype,
or prototype the marketing.

The team watches over video
from another room.

Medium 
@giuliomichelon
Facebook 
@giuliomichelon
Twitter 
@giulio_michelon
T. HANKS
BELKA

PS
BELKA
BELKA IS HIRINGwww.belka.us/lavora-con-noi/ 
…or just talk to me later $

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Design sprint - What is it and how it works

1. THE DESIGN SPRINT WORK SMARTER, NOT HARDER

2. Giulio Michelon Entrepreneur + Designer + Nerd • Co-founder of Belka • Co-founder of Speck&Tech Medium  @giuliomichelon Facebook  @giuliomichelon Once speaker for TEDx. I like dogs.

3. WHAT IS THE DESIGN SPRINT?

6. through design, prototyping, and testing ideas with customers. Developed at GV, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any team can use.

7. with customers. Developed at GV, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle- tested process that any team can use.

8. with customers. Developed at GV, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle- tested process that any team can use. sounds interesting

10. IT’S BEEN APPLIED IN DIFFERENT CONTEXTS AND COMPANIES

18. 1Idea 2 Build 3 Launch 4 Learn

19. 1Idea 2 Build 3 Launch 4 Learn

20. HOW?

21. GET A TEAM no more than 7 people

22. GET A TEAM no more than 7 people  get a room too (with a whiteboard)

23. 👑

24. NO TECHNOLOGY* Post-it, paper and whiteboards only. *except on day 4

25. NO OTHER WORK 📅

27. DEFINE A   LONG-TERM GOAL E.g. I’d like to be like Beyoncé

28. MAKE A MAP This will be a simple diagram with around 5-15 steps.

29. PICK A TARGET Choose a customer type and a focus on the map.