Preparing for 1st Design Sprint
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It used to take companies weeks to brainstorm, write specs, publish RFPs, and get started on projects. With a design sprint, it’s possible to accomplish all that—plus sketching, prototyping, and validating big ideas—in just 5 days. Sound too good to be true? We partnered with InVision to help teams learn how exactly to run their own design sprint. Follow these tips and by the end of your sprint, you’ll have live, targeted customer validation so you know exactly what to prioritize in your product roadmap.
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Preparing for 1st Design Sprint
- 4. To help you understand the process of a design sprint. OBJECTIVE
- 5. What is a Design Sprint?
- 6. A 5-day design framework for validating ideas and solving big challenges.
- 7. Under what conditions should you run a sprint? When you’re trying to move fast When big challenges need solving When you’re stuck
- 8. How can a sprint help with digital projects? To validate new features To validate entirely new solutions To validate new markets
- 9. Mon Tues Wed Thur Fri UNDERSTAND IDEATE DECIDE PROTOTYPE TEST DESIGN SPRINT WEEK
- 10. FACILITATOR MARKETING EXPERT TECH EXPERT DESIGN EXPERTFINANCIAL EXPERT DECIDER DESIGN SPRINT TEAM
- 11. 2Honor the Facilitator’s directions. DESIGN SPRINT RULES The Decider ultimately decides. No devices in the room. 1 3
- 12. Improve the gift shopping experience A SPECIFIC CHALLENGE: GIFTY
- 13. Why was this worth solving? We all buy gifts for friends & family We’ve all forgotten to buy at least 1 gift Buying gifts is time-consuming Buying the perfect gift is hard
- 14. Monday = Map
- 15. Imagine where you want to be in 6-12 months from now. Remove all limitations. SET A LONG TERM GOAL
- 16. Help people buy the perfect gift for every occasion. GIFTY'S LONG TERM GOAL
- 17. ? ? ? SPRINT QUESTIONS To meet our long- term goal, what has to be true? What would both success and failure look like? How will we measure success (KPIs)?
- 18. ? ? ? “HELP PEOPLE BUY THE PERFECT GIFT FOR EVERY OCCASION” ? ? Will the app recommend suitable gifts? Will we be able to get the best deals? Will people share their personal information? Will the users trust the app? Will searching be easy?
- 19. Make a map Keep it simple: five to fifteen steps. Cusr 1 Ste1 Ste1 Ste2 Ste2 Ste3 Prot Ga Cusr 2
- 20. “HELP PEOPLE BUY THE PERFECT GIFT FOR EVERY OCCASION” Cusr Set d & Fam Prfie Set Et Get Sugto Buy
- 21. Ask the experts Interview experts on your sprint team and guests from the outside. How might we? With this technique, you take notes in the form of a question, beginning with the words “How might we . . . ?” ??? !!!
- 22. Cusr Set d & Fam Prfie Set Et Get Sugto Buy “HELP PEOPLE BUY THE PERFECT GIFT FOR EVERY OCCASION” Pick a target
- 23. Tuesday = Sketch
- 24. Lightning Demos Research and collect outside inspiration.
- 25. The Four-Step Sketch EVERYONE SKETCHES 1. 1. 2. 2. 3. 4. TAKE NOTES DODDLE IDEAS CRAZY 8s SOLUTIONS
- 26. Crazy 8s Each person takes his or her strongest ideas and rapidly sketches 8 variations in 8 minutes.
- 27. Solution Sketch Make it self-explanatory Keep it anonymous + catchy Ugly is ok Language is important
- 31. Picking Winners Hang solutions on walls, silently review, stickies ftw, critique as a group, vote. Storyboard Turn the winning sketch(es) into a storyboard.
- 34. Prototype Turn the storyboard into a realistic prototype.
- 35. Try tools the whole team is familiar with.
- 36. Assign Prototyping Roles ASSET COLLECTOR BUILDER STITCHER A...A... WORDSMITH INTERVIEWER
- 37. Friday = Test
- 38. Test Prototype Five 1-on-1 customer interviews will reveal patterns.
- 40. What are the possible outcomes of a sprint? Successfully validated Partially validated Invalidated
- 41. Meet Duco Your practical guide to running your own design sprints. duco.newhaircut.com