Google Design Spint Fundamental Guide
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A complete guide including learnings on how to give Google Design Sprints. Learnings based on several executed Google Design Sprints.
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Google Design Spint Fundamental Guide
- 1. You either win or learn something Google Design Sprint
- 2. Vijf daagse pressure cooker waarin aan een challenge wordt gewerkt door middel van vastgelegde stappen & doelstellingen. Google Design Sprint? Understand Diverge Converge Prototype Validate 1 2 3 4 5
- 3. Snelle methode om nieuwe mogelijkheden en verbeteringen te ontdekken & toetsen voor reeds bestaande processen & producten Waarom Google Design Sprints? Innovatieve manier van werken waarbij “bedrijfs-silo’s” worden doorbroken en problemen vanuit verschillende perspectieven worden bekeken. Door betrokkenheid vanuit verschillende bedrijfstakken is steun voor uiteindelijke toepassingen en of uitvoering van learnings groter Innovatieve product development manier waarbinnen vijf dagen realistische oplossingen en concepten worden bedacht
- 4. Voorbereiding Set the stage Een goede voorbereiding is key! Samenstelling team Bestaande uit: beslisser, marketing, service & techniek Challenge statement Duidelijke omschrijving waar het team aan gaat werken Wat is er al? Verzamel voor dat je begint alle informatie over de challenge
- 5. Voorbereiding Set the stage Een goede voorbereiding is key! Samenstelling team Bestaande uit: beslisser, marketing, service & techniek Challenge statement Duidelijke omschrijving waar het team aan gaat werken Wat is er al? Verzamel voor dat je begint alle informatie over de challenge
- 6. Challenge statement First steps • Interview key stakeholders • Identify or review use cases • Review all relevant user research • Review current designs Should be … • Purposeful • Concise and inspiring • Targeted to users • Aligned and timely Create (what) (for whom) (by when) (in order to…). Design a mobile app that helps a visitor plan and find the most relevant, personalised and exiting activities to do in a city if the visitor has only one day to for the visit.
- 7. Tijdens de sprint Follow the proces Wijk niet af van het proces, dat krijg je later in de sprint anders terug. Focus 100% aanwezigheid & betrokkenheid Timebox Elke stap heeft een vaste duur Snacks Zorg ervoor dat er gezonde snacks zijn
- 8. Uitkomst Possible outcomes Wat leer je er van? Optimization Betere bestaande processen New concepts De eerste stappen in een nieuwe richting Usabillity input Een optimale klantbeleving
- 9. Dag 1: Understand Understand Diverge Converge Prototype Validate 1 2 3 4 5 • Standup • Start assumptions board • Review research • Problem statement • Critical path • 360 lightning talks • Needs/wants/desires • Recap
- 10. Dag 1: Understand Understand Diverge Converge Prototype Validate 1 2 3 4 5 • Standup • Start assumptions board • Review research • Problem statement • Critical path • 360 lightning talks • Needs/wants/desires • Recap
- 11. The assumption board - Wherefor is it? To collect assumptions during the proces regarding the problem statement which have a great impact on your prototype. Understand Diverge Converge Prototype Validate 1 2 3 4 5
- 12. The assumption board Assumption Validated ifTest with Customers will understand what we do after they’ve seen the landingspage Interview customers are able to explain what we do Understand Diverge Converge Prototype Validate 1 2 3 4 5
- 13. The assumption board - When to use it? Day 1: understand Day 3: decide Day 5: testDay 4: prototypeDay 2: define Collect Test plan Validate Understand Diverge Converge Prototype Validate 1 2 3 4 5
- 14. Review research Understand Diverge Converge Prototype Validate 1 2 3 4 5 • Quickly identify existing research to determine what research should be shared throughout the day (10 minutes) • Define the business & the customer (1 hour) • Define the problem, the value proposition, Success (1 hour) • Lightning demos of any existing product or competitors sites (45 minutes)
- 15. Dag 1: Understand Understand Diverge Converge Prototype Validate 1 2 3 4 5 • Standup • Start assumptions board • Review research • Problem statement • Critical path • 360 lightning talks • Needs/wants/desires • Recap
- 16. Dag 1: Understand Understand Diverge Converge Prototype Validate 1 2 3 4 5 • Standup • Start assumptions board • Review research • Problem statement • Critical path • 360 lightning talks • Needs/wants/desires • Recap
- 17. Critical path Understand Diverge Converge Prototype Validate 1 2 3 4 5 User visit Receive & Love Search View Product Buy Browse recommendations Edit order
- 18. Dag 1: Understand Understand Diverge Converge Prototype Validate 1 2 3 4 5 • Standup • Start assumptions board • Review research • Problem statement • Critical path • 360 lightning talks • Needs/wants/desires • Recap
- 19. Dag 2: Diverge Understand Diverge Converge Prototype Validate 1 2 3 4 5 • Standup • Value proposition • Mind mapping • UI elements • Crazy eights • Storyboard • Group critique (Zen voting) • Recap
- 20. Dag 2: Diverge Understand Diverge Converge Prototype Validate 1 2 3 4 5 • Standup • Value proposition • Mind mapping • UI elements • Crazy eights • Storyboard • Group critique (Zen voting) • Recap
- 21. Crazy eights! Understand Diverge Converge Prototype Validate 1 2 3 4 5 Pak een a4 Vouw hem zo, dat je een vel krijgt met 8 vlakken Nu heb je 5 minuten om 8 schetsen te maken Challenge:
- 22. Dag 2: Diverge Understand Diverge Converge Prototype Validate 1 2 3 4 5 • Standup • Value proposition • Mind mapping • UI elements • Crazy eights • Storyboard • Group critique (Zen voting) • Recap
- 23. Group critique (zen voting) Understand Diverge Converge Prototype Validate 1 2 3 4 5
- 24. Dag 2: Diverge Understand Diverge Converge Prototype Validate 1 2 3 4 5 • Standup • Value proposition • Mind mapping • UI elements • Crazy eights • Storyboard • Group critique (Zen voting) • Recap
- 25. Dag 3: Converge Understand Diverge Converge Prototype Validate 1 2 3 4 5 • Standup • Identify conflicts • Create assumption / test table • Create testing plan • Whiteboard the final storyboard • Recap
- 26. Dag 3: Converge Understand Diverge Converge Prototype Validate 1 2 3 4 5 • Standup • Identify conflicts • Create assumption / test table • Create testing plan • Whiteboard the final storyboard • Recap
- 27. Identify conflicts - What is a conflict? A conflict is a place where there are two or more different approaches to solving the same problem. Conflicting approaches are super helpful because they illuminate the choices for your product. Understand Diverge Converge Prototype Validate 1 2 3 4 5
- 28. Identify conflicts - The conflicts board Product page Single photo Video Diagrams Sign up Facebook only Email Facebook & E-mail Onboarding Overlay tutorial Wizard Nothing Problems Approaches
- 29. Identify conflicts - Battle Royal or Best Shot Battle Royale Prototype several different approaches and test them against each other. Takes more time since you have to make several prototype Especially interesting for new spaces where there are not that many conventions Best Shot Go with a single approach which everybody agrees on is the best approach. You can put a lot more time into one approach (or just finish it faster) Understand Diverge Converge Prototype Validate 1 2 3 4 5
- 30. Identify conflicts - The conflicts board Product page Single photo Video Diagrams Sign up Facebook only Email Facebook & E-mail Onboarding Overlay tutorial Wizard Nothing
- 31. Identify conflicts - The conflicts board Product page Single photo Video Diagrams Sign up Facebook only Email Facebook & E-mail Onboarding Overlay tutorial Wizard Nothing Battle Royale Best Shot
- 32. Dag 3: Converge Understand Diverge Converge Prototype Validate 1 2 3 4 5 • Standup • Identify conflicts • Create assumption / test table • Create testing plan • Whiteboard the final storyboard • Recap
- 33. Dag 4: Prototype Understand Diverge Converge Prototype Validate 1 2 3 4 5 • Standup • Data & copy • Prototype • Recap
- 34. Dag 5: Validate Understand Diverge Converge Prototype Validate 1 2 3 4 5 • Standup • Interview & observe • Decide on next steps • Implentation plan • Impact on IT • Recap
- 35. Retrospective • Looking Back – Fire and hot air: What helps us go higher? What are the things that push us forward? • – Looking Back – Forces pulling down: Which are the forces pulling us down? • – Looking Ahead – Storm: What is the storm ahead of us? What will have our trip turbulenta? • – Looking Ahead – Sunny day: What could we do to avoid the storm and turn towards sunny days? What shall we do to overcome the possible challenges ahead of us?
- 36. Retrospective
- 37. Case: Zilveren Kruis Sprint 1 - Churn reduction Sprint 2 - Verdieping op sprint 1 Tijd: 1 week Resultaat: Direct toepasbare learnings & visuele getoetste concepten die een grote invloed hebben gehad op het opzetten en invullen van de zorgcampagne 2017. Sprint 3 - Customer journey optimisation Sprint 4 - Churn reduction Sprint 5 - Retention Churn reduction Customer journey optimisation Retention