29 Growth Hacking Quick Wins
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The document provides 29 tips for growth hacking and quick wins that companies should be testing, but often aren't. Some of the key tips include measuring customer happiness with Net Promoter Score, creating more targeted landing pages, using paid ads to test headlines and images, removing distracting links from landing pages, and testing different calls to action copy. It encourages testing unconventional approaches to improve conversions and growth.
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29 Growth Hacking Quick Wins
- 1. GROWTH HACKING QUICK WINS 29 THINGS YOU SHOULD BE DOING (BUT PROBABLY AREN’T) @MATTANGRIFFEL
- 2. “THERE ARE NO SILVER BULLETS”
- 3. FUCK THAT. LET’S TALK ABOUT SILVER BULLETS.
- 4. powered by
- 6. NET PROMOTER SCORE “How likely are you to recommend our company to a friend or colleague?”
- 7. TWO POPULAR TOOLS TO USE
- 8. PRO TIP: ASK YOUR PROMOTERS TO SHARE
- 9. CREATE MORE LANDING 2PAGES
- 10. COMPANIES WITH 10+ LANDING PAGES GET 55% MORE SIGNUPS New Leads Index 1 to 5 6 to 10 11 to 15 16 to 20 21 to 40 Over 40 # of Landing Pages source: http://blog.hubspot.com/blog/tabid/6307/bid/33756/Why-You-Yes-You-Need-to-Create-More-Landing-Pages.aspx
- 22. EACH PAGE SHOULD BE 90% UNIQUE Use different offers Target different customer segment Highlight different unique selling points
- 23. PRO TIP: SEND PAID ADS TO TARGETED LANDING PAGES, NOT YOUR HOMEPAGE
- 24. USE PAID ADS TO TEST 3HEADLINES & IMAGES
- 25. THERE ARE TWO PROBLEMS WITH TESTING LANDING PAGES
- 26. #1: THEY MAY NOT GET ENOUGH TRAFFIC
- 27. #2: THERE ARE TOO MANY THINGS TO TEST
- 29. MOST PAID ADS HAVE ALL THE KEY ELEMENTS OF A LANDING PAGE Headline Body copy Image
- 30. USING PAID ADS FOR TESTING SAVES TIME & MONEY
- 31. +35% CTR
- 32. +18% CTR
- 33. +136% CTR
- 34. (MAKE SURE TO TURN OFF AD CONVERSION OPTIMIZATION)
- 35. PRO TIP: USE AD TARGETING TO TEST YOUR AUDIENCE
- 36. SET UP REDIRECTS FOR 4LINK-TRACKING
- 38. THIS LETS YOU PROVIDE DISCOUNT CODES AND DO BETTER TRACKING
- 39. YOU CAN USE THESE DURING TALKS, IN PODCAST ADS, ON FLYERS, AND IN PERSON
- 40. USE BIT.LY IF YOU DON’T WANT TO BUILD YOUR OWN
- 41. REMOVE LANDING 5PAGE LINKS
- 42. REMOVE LINKS THAT DISTRACT PEOPLE FROM YOUR CALL TO ACTION
- 43. THE SAME PAGE WITHOUT THE NAVIGATION LINKS… 9% CONVERSION RATE 17% CONVERSION RATE +91% source: http://www.sparkpage.com/no-navigation-more-conversions/
- 44. 3% CONVERSION RATE 6% CONVERSION RATE +100% source: https://vwo.com/blog/a-b-testing-case-study-navigation-menu/
- 45. GROUPON SHOWS A DIFFERENT PAGE DEPENDING ON HOW YOU GET THERE DIRECT TRAFFIC: NO FOOTER
- 46. PRO TIP: TEST MINIMAL LANDING PAGES
- 52. WHAT DO THESE PAGES HAVE IN COMMON?
- 53. PRO TIP #2: ESPECIALLY ON YOUR CHECKOUT PAGES
- 55. AMAZON REMOVES NEARLY ALL LINKS DURING CHECKOUT
- 56. (INCLUDING THIS GUY) AMAZON REMOVES NEARLY ALL LINKS DURING CHECKOUT
- 57. USE QUALAROO TO GET 6CUSTOMER FEEDBACK
- 59. LEARN WHAT INFORMATION IS MISSING ON YOUR SITE
- 61. THIS IS HOW YOU WILL COME UP WITH IDEAS TO TEST
- 62. BUY DEMOGRAPHIC DATA 7ABOUT YOUR USERS
- 64. YOU GIVE THEM EMAILS, YOU GET BACK INFO ABOUT THOSE PEOPLE
- 65. 8 SPLIT THE ASK
- 66. Visit site Sign up IF YOUR ASK IS TOO HIGH UP FRONT, YOU’RE ALIENATING POTENTIAL USERS POTENTIAL USERS LOST HIGH ACTIVATION THRESHOLD
- 67. “SPLITTING THE ASK” Visit site Provide email Sign up
- 68. “SPLITTING THE ASK” Visit site Provide email Sign up Give them an incentive (eg. ebook, whitepaper, video) Build a relationship & educate by sending valuable content
- 69. WHY DOES THIS WORK?
- 70. YOU LOWER YOUR ACTIVATION RISK AT EACH POINT
- 71. IT SIMPLIFIES YOUR ASK AND ALLOWS YOU TO TEST MORE
- 72. “EMAIL DOESN’T WORK FOR MY BUSINESS”
- 73. YOU’RE WRONG.
- 76. 9TEST WEIRD CTA COPY
- 77. SOME CASE STUDIES SHOW THAT NON-STANDARD CTAS CONVERT BETTER THAN THE OVERUSED "LEARN MORE" AND "SIGN UP" BUTTONS.
- 78. JUST BE WEIRDER, FOR THAT MATTER
- 81. USE A CONTRASTING 10COLOR FOR YOUR CTA
- 86. PUT YOUR CTA ON THE 11RIGHT
- 89. PEOPLE READ FROM LEFT TO RIGHT IN AN F PATTERN
- 90. REPEAT YOUR CTA ABOVE 12AND BELOW THE FOLD
- 97. VALIDATE YOUR FORMS 14INLINE
- 98. INLINE VALIDATION BOOSTS FORM COMPLETION RATES
- 101. REMOVE YOUR COUPON 15FIELD
- 105. AND NONE OF THEM WORK
- 106. SO NOW YOU FEEL DEFEATED
- 107. HERE’S HOW WE DEAL WITH THIS:
- 108. HERE’S HOW WE DEAL WITH THIS:
- 110. 16USE EXIT INTENT POPUPS
- 117. ADD BONUSES TO YOUR 17OFFERING
- 118. A PRODUCT + BONUS HAS A HIGHER PERCEIVED VALUE THAN THE SAME TWO PRODUCTS BUNDLED TOGETHER
- 119. PEOPLE PREFER THIS:
- 120. $1 FREE!
- 121. TO THIS:
- 122. $1
- 123. WHAT ARE YOU GIVING PEOPLE FOR FREE?
- 124. 18UPSELL & DOWNSELL
- 125. WHEN SOMEONE IS READY TO BUY ITEM X, THEY'RE MUCH MORE LIKELY TO BUY ITEM Y.
- 129. END YOUR PRICES IN 197 OR 9
- 132. SHOW PROGRESS 20DURING CHECKOUT
- 133. USE A PROGRESS BAR FOR MULTI-STEP FUNNELS AND FORMS
- 137. PRO TIP: DON’T START AT 0
- 138. ADD LIVE CHAT SUPPORT 21DURING CHECKOUT
- 139. FOR EXPENSIVE OR COMPLEX PRODUCTS, LIVE CHAT CAN MEAN THE DIFFERENCE BETWEEN A SALE AND AN ABANDONED CART
- 142. READ THE CHAT TRANSCRIPTS TO DISCOVER OBJECTIONS THAT YOU CAN ADDRESS EARLIER IN THE FUNNEL
- 143. TEST THE 5 MAJOR 22SHARING THE OPTIONS
- 150. THAT MEANS:
- 151. DIRECT URL
- 152. FACEBOOK
- 153. TWITTER
- 154. EMAIL
- 155. BULK EMAIL
- 156. (GET CREATIVE)
- 163. THE ORIGINAL:
- 165. OPTIMIZE YOUR REFERRAL LANDING PAGE 24
- 173. PUT THEIR INFO IN THE FORM IF YOU ALREADY KNOW IT
- 174. DEEPLINK TO MOBILE LANDING PAGES
- 175. GIVE PEOPLE A STATUS 25ON THEIR INVITES
- 179. BUT DON’T BE A DOWNER
- 186. 27USE SEGMENT
- 189. CHANGE LANDING PAGES BASED ON TRAFFIC SOURCES 28 EXPERIMENTAL!
- 191. ADD REFERRAL CODES 29TO EVERY URL EXPERIMENTAL!
- 194. (BONUS!) DO THE OPPOSITE OF EVERYTHING I JUST TOLD YOU 30
- 196. mattan@onemonth.com VISIT ONEMONTH.COM TO CHECK OUT OUR COURSES
- 197. APPENDIX
- 198. THE LEAN MARKETING FRAMEWORK Acquisition Activation Retention Referral Revenue