The document provides tips and strategies for optimizing the user funnel, from acquiring first users to optimizing retention. It emphasizes testing optimizations through small experiments and using data to identify bottlenecks. Key recommendations include focusing first on learning rather than the funnel, using blogs and social media to acquire early users, and segmenting users to improve activation, onboarding and retention.
Unlocking Growth: Building a sustainable growth engine with the new rules of...Sean Ellis
As Marc Andreessen says, startups fail for two primary reasons: either they try to grow when they're not ready to, or they're not aggressive enough when they're finally to grow. In this presentation Morgan Brown walks through the Startup Pyramid framework to show how startups can gain traction and drive sustainable growth.
128 High Converting Growth Hacks - the most epic growth hacking listHelvijs Smoteks
Because of nothing much to do - we read 2 105 publications and articles. Result? The most comprehensive growth hacking list up to date.
All the growth hacks divided in easy to view AARRR sections - for pirates and growth hackers.
Building a Sales and Marketing machine for a B2B software company involves many functions working together. This slide deck explores the process of funnel design that is highly buyer centric. It looks at the Buyer journey, and how to successfully construct a buying process that they buyer will enjoy going through, which is very different from the typical sale process that is designed from the vendors standpoint, and fails because the buyer is not motivated to go through the steps.
30 Marketing growth hack cards taken from the recent blog posts of the smartest cookies in the industry. Crazy, sneaky, happy and weird marketing hacks.
Building a Repeatable, Scalable & Profitable Growth ProcessDavid Skok
The document discusses optimizing the sales funnel for SaaS startups. It emphasizes the importance of understanding the buyer's perspective and journey. The key points covered are:
1) The sales funnel should be designed around the buyer's process, not the vendor's solutions. It is important to understand buyer personas and map the funnel steps to their evaluation process.
2) Friction points in the funnel like long delays or steps requiring other people can drastically reduce conversion. These points should be identified and removed or simplified when possible.
3) The goal is to create a "wow moment" or motivation for the buyer to continue engaging as early as possible. This may require redesigning trial experiences to quickly
What is Growth Hacking? You will learn 3 key things about growth hacking as well as famous examples of growth hacking ideas and techniques.
This slides were presented during Barcelona Growth Hacking Meetup on 21.10.2013.
SaaS Marketing Plan: 5 Ways to Get your B2B App to Sell ItselfLincoln Murphy
Your B2B SaaS app will not sell itself unless it is designed to do so. This is a guide to getting your B2B SaaS to 'sell itself' was created by noted SaaS Marketing expert and Growth Hacker Lincoln Murphy of Sixteen Ventures.
This guide is full of actionable, unique, and thought-provoking ideas - Growth Hacks if you will - that are designed to allow your product to sell itself.
From attracting the right audience and driving user engagement, to making it easy to buy and easy to share through orchestrated virality, this guide covers all aspects of what's necessary to drive growth with SaaS companies of any stage and serving any market.
Whether you have a self-service sales model or one that requires outside sales reps to drive business, the tips and techniques contained in this guide and the source blog post will help you achieve your goals of efficiently scaling your sales process.
Growth hacking is a set of tactics and best practices used to optimize user growth and movement through the user lifecycle stages of acquisition, activation, retention, referral, and revenue. The document outlines Hotmail's viral growth strategy of adding "PS: I love you" messages to emails, discusses mapping the user journey and measuring conversions at each stage, and provides examples of growth hacking tactics like incentivizing referrals and optimizing landing pages through A/B testing.
Using Your Growth Model to Drive Smarter High Tempo TestingSean Ellis
In this presentation, Sean Ellis highlights how to use a growth model to inform your high tempo testing efforts. It goes through the key steps for building your growth model including establishing a north star metric, and identifying your "aha moment" and the core benefit that drives retention. Finally he shows how the GrowthHackers team has used a growth model to plan our growth roadmap.
Lean Analytics for Startups and EnterprisesLean Analytics
Latest Lean Analytics workshop from the Lean Startup Week in San Francisco. Focusing on what metrics matter to both startups and big corporations. Incorporates elements of corporate innovation into the Lean Analytics framework to help bigger companies think through the data that really matters.
Time to Wow! and Buyer-centric Funnel DesignDavid Skok
The document provides guidance on optimizing a company's sales funnel by taking a buyer-centric approach. It recommends mapping the buyer's decision process and addressing all their decision criteria and concerns at each step. Key strategies include removing friction points, adding motivators, and testing for problems through the lens of the buyer's experience. The goal is to design a funnel that delights buyers and keeps them motivated to continue engaging with the sales process.
This presentation is from my talk at the 2017 SaaStr Annual Conference in San Francisco. It offers an overview of a simple model to understand a SaaS business and the key levers a CEO can pull to get the most impact. The presentation covers:
Optimizing the SaaS Funnel:
- Get inside your customer’s head
- Break down the funnel into microsteps
- Identify bottlenecks
- Use funnel math to make improvements
12 key levers within the funnel:
1) Product/Market fit
2) Top of the funnel flow
3) Conversion rate
4) CAC (customer acquisition cost)
5) Number of sales people
6) PPR (productivity per rep)
7) Getting enough leads
8) Pricing
9) Customer retention rate
10) Dollar retention rate
11) Months to recover CAC
12) Recruiting, onboarding & management
Outbound prospecting for highly targeted lead flowDavid Skok
This presentation described how and when outbound prospecting (Cold Calling 2.0) can work to provide a predictable flow of leads from highly targeted prospects.
Get inside your Buyers Head - Improve Funnel Conversion RatesDavid Skok
SaaStock 2018 Dublin.
Everyone wants more sales. In this presentation, David Skok unlocks the secrets to how he has been able to work with company after company and help them discover breakthroughs that drastically improve their conversion rates. The secret behind it all is become a master at understanding how your buyer thinks as they go through their purchasing journey, and as they experience your marketing and sales.
[500DISTRO] The Scientific Method: How to Design & Track Viral Growth Experim...500 Startups
The document discusses building a growth process for a company. It advocates focusing first on establishing a repeatable process for experimentation and growth, rather than individual tactics. The process involves setting goals, brainstorming growth ideas, prioritizing experiments, testing hypotheses through minimum viable tests, implementing experiments, analyzing results, and systematizing successful experiments. Establishing this type of process allows a company to continuously run experiments, learn, and scale growth over time through an organized and data-driven approach.
You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016Price Intelligently
Over the past ten years, software gurus have been preaching the notion that you need to find product/market fit. Balfour presents an extremely cogent argument that because of the speed of technology now, this advice is no longer valid. In reality, you need to find market, product, channel, model fit (in that order). Balfour lays out his argument in this presentation at Price Intelligently's SaaSFest 2016 by cataloging his experience over his career and view of the market.
Customer Acquisition & Monetization - Keys to your Business ModelDavid Skok
Presentation describing how Cost of Customer Acquisition (CAC) and Monetization (LTV) are they key elements to get right for a successful business model. Also describes the latest techniques for reducing CAC, including Inbound Marketing, and the author's own methodology: Building a Sales & Marketing Machine.
Zero to 100 - Part 4: Building a Sales Team - Stephanie SchatzDavid Skok
Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy.
To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/
Instant E-Training provides online marketing training through live workshops and an online video library, featuring experts in social media, SEO, Facebook, and more. They teach strategies for Facebook advertising, including how to target fans through demographics and interests, optimize ads based on metrics like CTR and CPC, and develop fan acquisition campaigns. The training is recognized by SEMPO and aims to teach lifelong marketing skills through leading industry experts.
A Guide to Facebook Advertising and Social Media StrategyGalvanize
Social media has evolved and social ads are becoming an increasingly efficient lead source. This slideshare is a presentation from a social media advertising workshop and covers an introduction to sales funnels, how to start a conversion funnel analysis, Facebook conversion pixels, Facebook custom audiences, tips to increase your conversion rate, and Facebook remarketing.
Originally posted here: http://www.galvanize.com/blog/facebook-advertising-and-social-media-strategy/
Using Analytics To Make Smart HR DecisionsBambooHR
The document discusses emerging capabilities for HR leaders, including data- and analytics-based decision making. It notes that while many companies see people analytics as important, few have strong capabilities in this area. Several barriers to effective use of people analytics are identified, including outdated technologies, lack of data consolidation, and not knowing what or how to measure. The document provides examples of people analytics measures that can be used to assess compensation plans, recruitment, retention, engagement, and budget impact. It emphasizes starting small with people analytics and focusing on return on investment.
This document discusses instilling a culture of growth within companies. It covers whether to hire growth hackers or form growth teams, prioritizing areas of focus like acquisition, activation, engagement and virality. Day-to-day operations are discussed, including tracking metrics, understanding user behavior, prioritizing and designing features, building, measuring and repeating. Potential pitfalls for growth teams are also outlined, such as not testing assumptions with metrics and being impatient with results.
Pollen VC Building A Digital Lending BusinessPollen VC
Pollen VC builds a digital lending business to help app developers access their app store earnings early. Their tech platform connects directly to app stores to price risk in real time. This allows developers to reinvest earnings daily into user acquisition instead of waiting 60+ days for platforms to pay out. Typically, developers fail to get early credit and can't acquire more users, but Pollen VC's new model provides funding using real-time app data to validate risk. They aim to fund more opportunities for long tail developers by improving access to working capital.
This is a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. The "pirate" part comes from the 5 steps: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!)
1. The document discusses how to build customer habits and get users hooked on products by understanding what motivates customers and making their desired tasks easier.
2. It recommends identifying the "job to be done" that customers use a product for and finding new ways to improve that experience. Successful products form habits by addressing customer motivations simply and rewarding them in a way that leaves them wanting more.
3. The concept of an "addiction loop" is introduced, with triggers driving an action that results in a reward and further investment, keeping users engaged. Campaign design should follow customers' journeys through different channels to reach them at the right moments.
Debunking the myths of user acquisition. Leveraging low-cost methods and case studies of familiar brands.
Written and delivered in 2016 in Gaza Sky Geeks and Leaders.ps startup incubators.
This document provides an overview of funnel optimization strategies across various stages of the customer journey from acquisition to activation, onboarding, retention, referral, and more. It includes tips on running A/B tests, using social media, optimizing websites, content marketing, PR, and other growth tactics. Key recommendations are to focus on experiments, identify areas for improvement, and make many small optimizations through an ongoing process of testing and refinement.
This document discusses how to build habit-forming products and marketing campaigns that get users hooked. It recommends finding the "job" a product helps customers accomplish and making that job easier. Products should form habits by addressing customer motivations through easy and rewarding behaviors. An "addiction loop" with triggers, actions, rewards, and investments can be created. For marketing, channels should be selected based on the customer journey and tested to optimize acquisition costs and lifetime value. The goal is to identify the most effective single channel for gaining traction.
The document provides a 10-step guide to modern digital marketing. It discusses adapting to trends, surrounding yourself with smart people, using multiple marketing channels, building loyal fans on your own website, using data to build plans and campaigns, creating targeted content, investing in long-term goals, training and mentoring others, being open to criticism, and not complaining. Each step includes resources and challenges to help the reader implement the recommendations.
Live Webinar: 10 Ways to Drive Killer Results for your Clients with Sponsored...LinkedIn
As an agency professional, you know how important content marketing is - 98% of B2B marketers say it’s core to their marketing strategy and more than half of them plan to increase their content marketing budget this year.
And you’re constantly looking to drive a higher return on investment for the content marketing campaigns you manage. We get it and we can help.
LinkedIn product marketing manager Phillip Han and senior global marketing manager, Ligia Ishida as they show you how to drive killer results for your clients using Sponsored Updates. They'll bring winning content strategies to life by showcasing real campaigns from top-performing B2B brands.
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.[2][3] Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,[4] and as people increasingly use digital devices instead of visiting physical shops,[5][6] digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.[7] The extension to non-Internet channels differentiates digital marketing from online advertising.
Jay Berkowitz, CEO of TenGoldenRules.com presents the 10 Success Strategies for Internet Marketers at Affiliate Summit West in Las Vegas on January 13, 2009.
This document provides an overview of internet marketing strategies and tactics. It discusses how to research profitable niches and keywords, including hanging out on forums to understand customer problems and needs. It also covers building a website, content creation, promotion methods like articles and social media, paid advertising, and long-term business planning. The goal is to educate readers on a complete system for achieving success with internet marketing.
The document outlines 10 strategies for defining a business's future in 2010 according to Jay Berkowitz. The strategies are: 1) Micro Communications, 2) Virtualization, 3) Free!, 4) Social Search, 5) Customer Service as the New Marketing Department, 6) Disintermediation - Part II, 7) Super Widgetization, 8) Video, 9) Personal Branding, and 10) Semantic Web/Web 3.0. Each strategy is accompanied by business applications and advanced tactics for implementation.
Webinar: How to Build a Content Machine When Resources Are ThinFalcon.io
Producing content when you have a big budget is easy. Producing the right content for your social audiences on minimal budget is the tough part. In this webinar, we flipped things around to answer questions our audience sent our way.
Powerpoint presentation by Business Link giving marketing top tips for your business.
Also presented at the Forest of Dean breakfast meeting on 21.05.10, entitled '40 Top marketing tips'.
This is the second annual instalment of our January "success" seminar.
I came up with the idea last year when I wanted to do something a little different in a seminar and asked myself the question "If I had an hour to tell some friends about the best current opportunities in web marketing, what would I talk about?"
We had great feedback at the Seminar and if I can find the time I'll create a screencast of the slides and put the whole presentation online.
These slides are not "complete" without the presentation, but you may find them of interest if you're interested in seeing what sort of opportunities excite someone who's now been in the industry for 12 years!
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Ultimate Guide to Funnel Optimization
1. THE ULTIMATE GUIDE TO
FUNNEL OPTIMIZATION
sean johnson @intentionally
http://www.sean-johnson.com
2. Partner at Digital Intent
Adjunct Professor at Northwestern’s Kellogg school of Management
Runs the Chicago Growth Hacker Meetup
Former VP Creative Director at EducationDynamics
Help companies like Groupon, Sittercity, Follett, etc. build and grow
new digital businesses.
Product strategy, UI/UX, web and mobile development, traction
www.digintent.com
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
3. “Most startups don't fail at building a product.
They fail at acquiring customers.”
gabriel weinberg
http://intly.me/XFf69t
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
5. “Growth is about taking your product and optimizing it to produce
compound interest. There are very few (if any) silver bullets when it
comes to growth. But there are many micro optimizations.”
andy johns
http://intly.me/WNGdDF
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
7. DON’T WORRY ABOUT
YOUR FUNNEL YET.
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
8. Your first thousand users are an extension of
customer development. Focus on learning and
getting to product/market fit.
hiten shah
http://intly.me/W0kpAJ
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
9. Your goal is a simple product that does 1 or 2 things
really well in a fundamentally different way that solves
a big problem for a large pre-existing market.
andrew chen
http://intly.me/15kBIDA
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
10. You don’t need more features. Spend 80% of
your time on refining existing features, and
only 20% on new development.
dave mcclure
http://intly.me/XWdGcF
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
11. Make a list of all your friends, with their follower count.
Send people cookies. Take them to breakfast. Reach
them one at a time. Don’t worry if it isn’t scalable yet.
noah kagan
http://intly.me/Xe6s4q
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
12. Create a landing page using Unbounce or something similar.
Use it to test headlines, positioning, calls to action, etc. Drive
limited traffic there using AdWords.
http://intly.me/W0kpAJ
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
13. Dig your well before your thirsty.
Identify bloggers that fit your niche. Sort by number of
followers, PR, etc. Establish relationships with them before
you need anything from them. Write guest posts.
When the time comes, ask them review your service. Give
them invite codes or giveaways to share with their audience.
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
14. Create YouTube videos targeted to specific
individuals and wait for them to Google themselves.
http://intly.me/12SKJUB
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
15. If you have the budget, buy targeted display ads
driving to your landing page. CrazyEgg collected over
20k emails by targeting CSS gallery sites.
neil patel
http://intly.me/12SKJUB
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
16. Post an ad on Craigslist asking for market
feedback. Ask that they sign up and kick the
tires before completing the survey.
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
17. Use Twitter search to find people who fit your target audience and reach out to
them directly. Do the same with forums targeted to your audience.
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
18. Use surveys to home in on product/market fit. When you
get 40% of users telling you they’d be very disappointed,
it’s likely you’re on to something.
sean ellis
http://intly.me/ZhXBCZ
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
20. Use a tool like Kissmetrics to get a baseline on how customers
move through your funnel. Look for bottlenecks.
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
21. Pick a high level goal for your growth rate and try to hit it.
Y Combinator companies shoot for 5-7% per week.
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
22. Treat growth like development. Work in 2 week sprints. Use points
for estimation based on bandwidth. Some tasks will be ongoing
(content marketing, pr, etc.) Use remaining points for experiments.
aaron ginn
http://intly.me/XuvbP6
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
23. How to do experiments.
1. Identify an area for improvement (homepage to email conversion, etc.)
2. Create a hypothesis (if we simplify the form we’ll improve conversion.)
3. Deploy as an A/B test using Optimizely or Google experiments.
4. If the change improves the metric you’re measuring, roll it out.
5. Rinse and repeat.
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
24. “A great deal of perseverance is required. There are a
huge number of failed experiments before success.
There is a fine line between failure and success.”
michael birch
http://intly.me/Vw1xin
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
26. CAC < LTV
FREE > PAID
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
27. Select channels with high volume, high
conversion and low cost. Measure all the way
down the funnel to revenue to find the highest
converting channels.
dave mcclure
http://intly.me/XWdGcF
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
28. SEO IN 90 SECONDS
Make sure your site is crawlable, has good information architecture and loads
quickly. Eliminate duplicate content.
Do keyword research and target high volume, low competition, low cost phrases.
Create consistent, compelling, evergreen content targeting long tail keywords.
Link internally to other relevant content pages.
Optimize headlines and meta descriptions for clickthrough. Use video xml and
Google authorship to get thumbnails into results.
Find out who’s linking to your competitors and try to get links to you as well.
Build links through guest posts, product reviews, directory submissions, etc.
rand fishkin
http://intly.me/YdXAsX
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
29. CONTENT MARKETING IN 90 SECONDS
Write about the problem space, not your product.
Aim for 20 posts per month. http://intly.me/Ye1Atq
Create evergreen content that will still be relevant and searched for in 2 years.
People can’t get enough of lists. Use odd numbers.
Collect emails and send them new content - http://intly.me/XVagqJ
Interview people who would be influential to your customers. They’re likely to
spread the word about the interview, and the content will be well received.
Google likes longer content. http://intly.me/15jEusz
Do lots of guest posting. 1 for you, 2 for them. http://intly.me/W0vxxD
People love infographics.
Always include something for people to do when they finish reading. Suggest
other posts, include a call to action, etc.
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
30. PR IN 90 SECONDS
Target individual writers, not publications. Do your homework.
Start with small blogs and work your way up.
Be brief with your pitch.
Craft a compelling story. No one cares about product specs.
Build relationships before you need them. Send reporters tips.
Have 1-3 key points you want to get across during an interview. Hit those hard.
Follow up immediately with logos, headshots, product screens, etc. Make their
lives easier.
sean blanda
http://intly.me/Yx3INN
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
31. ADWORDS IN 90 SECONDS
You probably shouldn’t do it except for testing, or if your LTV is very high.
http://intly.me/Xb233s
But if you do...
Monitor conversion, not just clickthrough.
Use broad match initially to see what people search for, then narrow to
increase CTR
Use negative keywords to avoid showing up on undesirable SERPs.
Create one ad group per keyword to increase quality score.
Match ads to highly relevant landing pages.
Kill off or rewrite anything with less than 2% CTR
Always be running variations.
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
32. SOCIAL IN 90 SECONDS
Use Followerwonk to research potential users to follow.
Engage - retweet, favorite, etc. to get on their radar.
Tweets have a half-life of 1 hour, Facebook 1 day. Set a posting schedule
accordingly.
Use social to warm up leads before sending an email. http://intly.me/XbcDHH
Hashtags are usually noise, but can be a great way to reach people at
conferences remotely. http://intly.me/VmdmFt
Images in Facebook have the highest clickthrough rate. Include link in the copy.
Answer highly visible questions on Quora.
Post presentations to Slideshare.
Submit relevant posts to Reddit, Hacker News, etc.
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
33. FACEBOOK ADS IN 90 SECONDS
Images are the most important factor. Test 50 images. Test orientation
(looking right, looking left.) Test color and shape of borders.
Use country targeting when testing conversion. US costs 5-10x other
countries. Use Canada, New Zealand, etc.
Focus on conversion, not just clickthrough rate. It’s not uncommon to have
40-60% conversion rates if it’s targeted well.
andy johns
http://intly.me/WNO2ct
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
34. Include static links in embed codes or widgets to
acquire lots of inbound links.
http://intly.me/YlK3kU
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
35. Leverage a large existing network. Airbnb figured out how to
auto-post to Craigslist (even though they had no public API.)
http://intly.me/UrpQwn
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
37. LANDING PAGE OPTIMIZATION IN 90 SECONDS
Headlines are critical. Test like crazy. http://intly.me/XMU9x6
Include a big image or video. Test like crazy. http://intly.me/WNO2ct
Have a big, compelling call to action. Put it above the fold. Test like crazy.
3-7 benefit statements, not a list of features.
Include social proof - testimonials, logos/photos/videos of happy clients, etc.
Capture emails so you can talk to them again if they aren’t ready to commit.
Simplify, simplify, simplify. http://intly.me/Zh4B2N
Detect the source of a referring click and send them to the right place - iOS to the
app store, web to website, etc. http://intly.me/XfitVw
oli gardner
http://intly.me/Z4l5aT
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
38. OPTIMIZING SIGNUP IN 90 SECONDS
Reinforce the benefits of signing up.
Simplify your forms. Don’t ask for unnecessary information.
Fewer pricing options.
Check for errors or provide suggestions inline without having to submit.
Offer social sign-up options and use social proof (faces next to button)
Don’t offer a discount, offer more for free. http://intly.me/Xb78bS
Explain what happens next. http://intly.me/Ym9HGj
Let them start using the product first, then ask for signup to save their work.
Implement live chat to capture people who are hesitating. Understand their
objections. Track consistent ones. Make your product or copy better to convert
these folks in the future.
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
39. EMAIL CONVERSION IN 90 SECONDS
Provide an offer to get emails (whitepapers, etc.)
Identify the window when they’re most likely to convert and focus your energy
there. If there’s < 1% chance of conversion after 7 days, focus your energy before
7 days.
A/B test every email - focus on the subject line.
Add a call to action to every email.
Segment your subscribers based on the call to action that caused them to sign
up.
Create auto-triggered emails using customer.io to follow up with people who bail
out of your signup process.
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
40. ONBOARDING IN 90 SECONDS
Provide a simple walkthrough of your core experience.
Have your demo assist the user in the creation of their initial content.
Use gamification (LinkedIn’s % complete, etc.) to incentivize users to complete
next steps.
If connecting with Facebook, consider auto-following friends already on the
service. http://intly.me/Uq4xet
Auto-follow influential users to get over the cold start problem.
Don’t create friction in the user experience with heavy moderation tools, etc.
Particularly early on. You can address spam later. http://intly.me/Uq4xet
Send a series of email autoresponders over 1 week teaching users how to get the
most out of your service.
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
42. Bucket and track the retention rate of specific sets of users
using cohorts. This allows you to see how product
enhancements impact retention for new groups of users vs. old.
http://intly.me/Urou4B
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
43. Get users to the Aha moment as fast as possible.
For Facebook that’s 10 friends in 7 days.
For Twitter it’s following 30 people.
chamath palihapitiya
http://intly.me/12T1saz
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
44. Your best tool for retention is email.
You’ve been outbid (eBay)
Year in Review (LinkedIn)
You have a new friend/follower (Facebook, Twitter)
You’ve been ousted as the mayor (Foursquare)
If you’re an app, make heavy use of notifications.
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
45. Contact your first 1000 customers personally. Email from the
CEO. Ask them to help spread the word, and to give you
feedback. Include your actual cell phone number.
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
46. Turn content consumers into content creators by painlessly
seeding the production into the search flow (Quora, Stack
Overflow, etc.)
http://intly.me/UIrdnH
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
47. Pinterest auto-follows connections but staggered them,
sending an email notification each time a “connection” was
made to boost returning users.
http://intly.me/Uq4xet
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
48. Make it easy for your users to
pressure their friends to
come back in.
aaron ginn
http://intly.me/Z4reUx
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
50. Make heavy use of social artifacts. Ask for
automatic notifications during network connection.
Identify every meaningful sharable event.
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
51. PS: I Love You. Get Your Free Email at Hotmail
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
52. Make it painless for users creating new content
to also spread the word via external networks.
http://intly.me/VWpJKQ
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
53. Prompt users to “remind”
people they’ve asked to
connect with.
aaron ginn
http://intly.me/Z4reUx
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
54. Create custom, personalized landing pages
http://intly.me/12PiTEz
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
55. Provide incentives - ideally ones that improve
the experience of using the product.
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
56. Create a contest and incentivize users to share with others.
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally
57. Let’s build something great together.
www.digintent.com
THE ULTIMATE GUIDE TO FUNNEL OPTIMIZATION
sean johnson @intentionally