Rand Fishkin's presentation on the Fermi Paradox and how great filters relate to marketing activities. Presented at Conductor C3, Seattle Interactive Conference, and others.
How to Generate 195,013 Visitors a Month Without Spending a Dollar on AdsNeil Patel
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This document provides information about Neil Patel and his methods for generating 195,013 visitors per month without spending on ads. It summarizes Neil's background and experience helping companies grow revenue. It outlines 7 transformations needed to get to the next level, including thinking like a detective, journalist, monk, circus trainer, and scientist. The document promotes a free call with Neil to discuss growth strategies and creating a game plan.
Lessons From My 20s on Life, Entrepreneurship, and The World - Ryan AllisRyan Allis
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A 1285 slide presentation on everything I learned in my 20s on life, entrepreneurship, and the world, created in advance of my 30th birthday on August 14, 2014.
See full presentation at http://hive.org/20s
This document discusses various ways that brands can engage customers through digital disconnect, retail innovation, education, happiness apps, and storydoing. Some key points discussed include merging online and in-store shopping experiences; brands investing in education by teaching skills to customers and employees; apps and tools that aim to increase happiness and mindfulness; and marketing through actions rather than just words by becoming a "storydoing" company.
Forget the Fairy Dust - How to Create Content That (Actually) WorksJoel Klettke
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It's easy to talk about creating great content, but if you've ever actually tried it, you'll know it's not so easy in the real world. Joel Klettke, Copywriter & Owner of Business Casual Copywriting dispels that Fairy Dust as he walks you through a highly-actionable process for creating consistently engaging content across a variety of formats. As former lead SEO at a digital agency, Joel brings a deep understanding of search to the copywriting table, then adds acutely refined conversion optimization skills to the mix. The result is irresistible copy. The kind that moves people to take action. Learn how to stop spending time building copy that just takes up space.
The planning, creative and broader marketing community uses insights or an insight to get to ideas that will solve their marketing or business problems. This is a brief exploration into the definition of the insight.
2016 Digital predictions for marketing, tech, pop culture and everything in b...Soap Creative
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Another light-hearted look at what we think the zeitgeist of 2016 will be for marketing, tech, pop culture and everything in-between.
Many of our previous predictions are still in play and while we like to be right we'd rather make you smile with these less predictable trends.
Follow us for more updates.
Pierre Omidyar founded eBay in 1995 as an online marketplace where people could buy and sell collectibles. By 1997, eBay had grown significantly with millions of users trading products on the site. In 1998, eBay became a public company and continued its expansion globally. Today, eBay offers a wide range of products across many categories and has grown into a multibillion dollar company by providing a trusted platform where individuals and businesses can buy and sell goods with ease.
Finding Product-Market Fit and Scale w/ Warung Pintar and PayFazzProduct School
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This document is from the website www.productschool.com and discusses their course offerings. Productschool offers part-time courses in Product Management, Coding for Managers, Data Analytics for Managers, Digital Marketing for Managers, UX Design for Managers, Product Leadership, and Corporate Training. The courses aim to teach practical skills for product roles.
An entrepreneur's tips for staying strong.
Everyone has a different relationship with pressure. Some are motivated by it, some like to nip it in the bud, while other prefer to delegate it.
Here are a few tips that have helped me in my own journey.
This document provides guidance on identifying high-quality insights for advertising. It discusses that insights should [1] provide a penetrating observation about real human behavior that can drive growth, [2] compel a change in consumer behavior through an astonishing disclosure about people or the world, and [3] defy convention by articulating what consumers intuitively feel but can't express. The document cautions against insights that [1] describe consumers in overly simplistic or unrealistic ways, [2] state shallow surface-level truths rather than deeper drivers of behavior, or [3] present observations about human nature that aren't unique. Effective insights are presented as felt truths that get to the core of human nature and consumer motivations.
Ungagged 2015 Las Vegas 17 SEO, Conversion & Monetization TemplatesRoland Frasier
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This is my presentation from Ungagged 2015 live event in Las Vegas. It provides 17 proven templates that we used to add millions of dollars in revenue to our businesses in 2015.
Facilitating Complexity: A Pervert's Guide to ExplorationWilliam Evans
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A talk given at the Melbourne Cynefin meetup. A set of riffs on how to facilitate teams exploring the Complex Domain.
Will Evans explores the convergence of practice and theory using Lean Systems, Design Thinking, DevOps, and LeanUX with global corporations from NYC to Berlin to Singapore. As Chief Design Officer at PraxisFlow, he works with a select group of corporate clients undergoing Lean and Agile transformations across the entire organization. Will is also the Design Thinker-in-Residence at New York University's Stern Graduate School of Management.
Will was previously the Managing Director of TLCLabs, the world's leading Lean Design Innovation consultancy where he brought LeanUX and Design Thinking to large media, finance, and healthcare companies.
Before TLC, he led experience design and research for TheLadders in New York City. He has over 15 years industry experience in service design innovation, user experience strategy and research. His roles include directing UX for social network alanysis & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com. He worked at Lotus/IBM where he was the senior information architect working in Knowledge Management, and for Curl - a DARPA-funded MIT project when he was at the MIT Laboratory for Computer Science.
He lives in New York, NY, and drinks far too much coffee. He Co-Founded and Co-Chaired the LeanUX NYC conference now in it’s 6th year, founded the LEAD SUMMIT NYC, and was also the User Experience track chair for the Agile 2013 and Agile 2014 conferences.
The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...Palo Alto Software
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In his book, Creativity, Inc., Ed Catmull shares his experience as a manager of Pixar, one of the world’s most famous creative animation studios. More than that, Ed offers a number of starting points to help those that wish to work in an environment that fosters creativity and problem solving, to create it.
We've collected 37 choice quotes from the book that demonstrate how to develop and maintain a creative company and paired them with images from Pixar's award-winning films and two upcoming features (Inside Out and The Good Dinosaur).
The document provides an overview of Google's history and operations. It discusses how Google was founded in 1996 as a research project and was later incorporated as a company. It describes some of Google's key products and services like Search, Gmail, Google Docs, as well as its large campus known as Googleplex. The document also discusses Google's revenues, acquisitions, partnerships and future plans.
Digital Marketing Conversion Optimization Marketing Strategy Deck Ungagged Day 2Roland Frasier
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Digital marketing strategy deck presentation from Ungagged 2015 in London presented by Roland Frasier. This deck presents a comprehensive marketing strategy for driving conversions, sales and conversion optimization.
This document provides an overview of social media and why companies should engage with it. In 3 sentences: It discusses how social media usage has grown tremendously, with billions of users worldwide spending significant time on sites like Facebook and YouTube. However, most companies still treat social media as just another marketing channel rather than a way to build relationships through conversations and customer service. The document argues that if companies want to harness the power of social media, they need to define a strategic approach focused on listening, engaging with customers, and measuring the impact on goals like loyalty and word of mouth.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
SOCIAL MEDIA - Connecting the World with BusinessesNicoleElmore.com
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The document is a presentation about social media statistics and facts. It provides statistics on the number of users and engagement for major social media platforms including Twitter, Facebook, LinkedIn, Pinterest, Google+, Instagram, YouTube and others. Some key facts are that 92% of US companies use social media marketing, Twitter has 500 million users who tweet 58 million tweets per day, and Facebook has over 1.1 billion users and 2.5 billion likes per day. The presentation aims to provide interesting social media facts and statistics to readers.
If I Knew Then What I Know Now/Skills That I Think Students Should Have/What ...Guy Kawasaki
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The document discusses 10 skills that students should learn: 1) how to continue learning, 2) how to separate correlation and causation, 3) how to pitch, 4) how to write software, 5) how to be brief, 6) how to use graphics, 7) how to make a video, 8) how to work social media, 9) how to reciprocate in advance, and 10) how to suck it up. It also provides information about an initiative called TechHire that aims to expand training opportunities and connect Americans to technology jobs.
Since opening up our publishing platform in February, we’ve been blown away by the amazing posts our members have shared every single day. We’re celebrating the incredible stories, thought-provoking debates, and eye-opening advice shared so far through a compilation of 2014’s most memorable posts.
We hope they inspire you as much as they've inspired us.
Share your own memorable moments of 2014: Write a post on LinkedIn and include the hashtag #My2014Moments somewhere in the body of the post. Start writing here: https://www.linkedin.com/pulse/article/new
20 Signs You're Probably Not Working For a Social BusinessPaul Taylor
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*Note: Creative Commons attributions on this deck are incorrect - currently investigating/fixing!*
We all want to be a social , collaborative business. How do we know when we’ve achieved it?
Here are 20 signs that we’re probably not there yet. Special Star Wars Edition!
The document contains a series of Twitter handles and URLs for Leslie Bradshaw and the companies she works with including JESS3, a consulting firm, and Bradshaw Vineyards, a wine company. It promotes staying connected with Leslie Bradshaw on social media and other online platforms like LinkedIn and SlideShare.
One of the most important elements of email marketing is writing subject lines that get people to open your emails.
How many times have you received a marketing email from someone and never opened it? Chances are more than once, and more than likely, it’s because the subject line didn’t grab you.
So, as you think about email marketing, how can you write effective email subject lines that get your subscribers to open your email?
120 Awesome Marketing Stats, Charts and GraphsHubSpot
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http://www.HubSpot.com/charts - Over 120 marketing charts and graphs based on original research and data from a variety of sources, including analysis of our 6,500 business customers, surveys with hundreds of businesses responding, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more. To download a free copy of your own, please visit http://hubspot.com/charts
The Who What Where When And Why Of Social Media Lead GenerationAbhishek Shah
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Social Media is the place to be for lead generation. Each platform offers insight and information about thousands of potential prospects, and it’s all right there waiting for you.
But in order for your strategy to be efficient and effective, you have to identify the 5 W’s of your lead generation: Who, What, Where, When, and Why.
This SlideShare will give you a brief breakdown of what these elements are and how to use them to your advantage.
Before you start creating content, you need to build your strategy. We collected such valuable insights from over 40 major brands and thought leaders that we are rereleasing this ebook to help make your content marketing successful.
The document describes how Tourism Australia has created the "World's Biggest Social Media Team" by leveraging user-generated content from millions of fans and followers who share their travel experiences and photos from Australia on social media platforms. Tourism Australia focuses on creating platforms where fans can share stories themselves rather than broadcasting messages, and makes fans the heroes by featuring their content. This approach has helped grow Tourism Australia's social media presence and make Australia a more sought-after travel destination through word-of-mouth recommendations.
As more and more people are coming to realize, there is far more to living a truly successful life than just earning a bigger salary and capturing a corner office. Our relentless pursuit of the two traditional metrics of success - money and power - has led to an epidemic of burnout and stress-related illnesses, and an erosion in the quality of our relationships, family life, and, ironically, our careers. In being connected to the world 24/7, we're losing our connection to what truly matters.
Drawing on the latest groundbreaking research and scientific findings in the fields of psychology, sports, sleep, and physiology that show the profound and transformative effects of meditation, mindfulness, unplugging, and giving, I show us the way to a revolution in our culture, our thinking, our workplace, and our lives.
This presentation is a visual excerpt of my book, Thrive. To read more, go to: http://thrive.huffingtonpost.com/
The document discusses how entrepreneurs can effectively use social media with only 10 minutes per day. It recommends focusing on listening to understand audiences, engaging authentically by adding value to conversations, and sharing frequent, valuable content across multiple platforms. The key is to listen more than talk, always provide audience value, and adopt a "frequent snacks" approach to social sharing. With these efficient practices, entrepreneurs can better achieve their social media goals.
The attention of the consumer has changed, so why hasn't the attention of the marketers? Learn to communicate with your consumers like the year that it actually is...
The Paradox of Exceptional Marketing by Rand FishkinWe Are Marketing
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The document discusses two paradoxes - Fermi's paradox regarding the apparent lack of evidence of extraterrestrial civilizations, and a similar paradox in web marketing where it seems exceptionally difficult to gain visibility and stand out despite the vastness of the web. It provides tips to help overcome some of the "great filters" in marketing, such as developing the right message, optimizing costs, enabling serendipity, finding competitive advantages, and creating self-reinforcing marketing flywheels. The document suggests that exceptional marketing may be a path to building sustainable competitive advantages.
The passage discusses the author's American Dream of becoming a nurse practitioner. It views the American Dream as representing equal opportunity to achieve one's dreams through hard work and perseverance. The author sees their dream as becoming a reality through their family and friends' support, determination, goal-setting, and attending college. Their ultimate goal is to help sick children at a children's hospital as a nurse practitioner.
The document discusses using social media for veterinary practices. It recommends creating a website as the "home base" and using other platforms like Twitter and Facebook to drive traffic back to the website. It provides tips for setting up profiles, posting regularly, and engaging clients on these platforms. The document emphasizes using social media as a communication tool to build relationships rather than just for advertising.
Oren Todoros is a social media strategist based in Israel. He discusses how social media has transformed communication and how brands should establish a presence on major social networks like Facebook, Twitter, LinkedIn and blogs. He emphasizes that social media requires an ongoing time investment to build networks and engage audiences, but it helps raise brand awareness and can lead to new business opportunities.
The document provides an overview of a masterclass on using Twitter effectively. It discusses understanding the language of Twitter, engaging in conversations on the platform, and using it to build social capital. It notes that as of the last 24 months, smartphone penetration in the UK is at 78% and mobile/tablet is the preferred way for new customers to discover brands. It also discusses some side effects of social media like decreased ability to concentrate and remember information as people rely on crowdsourcing answers.
SearchLove San Diego - Rand Fishkin - How to Get Everything You've Ever Wante...Distilled
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That new job? That guest column in the publication of your dreams? Help promoting that piece? A chance to walk through your product with your ideal sales target? Getting people you don't know to do you small (and medium-sized) favors that can have huge impacts on your marketing? HARD. But there are ways to ease this friction, increase your odds of success, and form real relationships with powerful professional impacts. In this presentation, Rand Fishkin, cofounder of SparkToro (prev. Moz) will show exactly how to turn seemingly impossible asks and unconquerable outreach into high probabilities for success.
EO Toronto: Social media - fad or fantasticClearFit
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EO Toronto: Social media - fad or fantastic
Is it a time waster? Where do I start? Can it help me sell more or save me money? Join us for a series of engaging stories and informative techniques to help you navigate the world of social media.
A presentation done for the Charlotte AMA talking about the opportunities and challenges that face marketers when it comes to online marketing and reputation/brand monitoring.
The document discusses the importance of spin when shooting a basketball. It explains that the right amount of backspin on the ball can help it bounce favorably off the rim and into the net if the initial shot misses. Spin is useful for giving the ball a better chance of going in by changing its rebound trajectory after hitting the rim or backboard. Having proper spin, trajectory, and arc is crucial for making shots in basketball.
The document discusses challenges and opportunities for companies in online branding and engagement. It identifies three main types of online users - Infophrenics who contribute content without loyalty, Sofademics who discuss issues online, and Sponges who absorb information without contributing. While companies focus on the vocal Infophrenics and Sofademics, Sponges make up the largest potential audience and talent pool. The document provides advice such as personalizing content for different audiences, using widgets to share information, and focusing on the silent majority of Sponges who can become strong brand advocates.
This document provides information about Simon Dell and his work in branding, graphic design, marketing consultancy and advertising. It discusses his background working for companies like Lion Nathan and Heineken in consumer behaviour and promotions. The document then outlines key topics in social media including definitions of social media, platforms like Facebook, Twitter, LinkedIn and how to measure their effectiveness. It provides tips on using each platform and emphasizes the importance of having a plan, quality engagement and interacting to build valuable relationships.
This document summarizes a workshop on digital marketing and social media strategy. It discusses how smartphones have become the preferred way for new customers to discover brands and how they are used to organize people's lives. It also covers understanding digital identity, communicating on social platforms, and creating an effective social media strategy to position yourself as your own digital agency. The document provides statistics on smartphone penetration and mobile usage. It discusses different types of social media content like owned, bought, and earned media. It addresses some side effects of social media use and challenges of communicating in online fragments.
1) The document discusses how social media has changed communication and how businesses need to adapt to these changes.
2) It emphasizes the importance of building trust and engaging authentically with customers and influencers on their terms through social media.
3) The key rules are that businesses must understand where conversations are happening about their brand, reach out to new influencers on social media, and engage in the conversation or risk failing to connect with customers.
This document summarizes a presentation about using social media for equine assisted organizations. It discusses what social media is, common objections to using it, and guidelines for an effective social media strategy. The presentation recommends establishing objectives, choosing key platforms like Facebook and Twitter, dedicating staff time, integrating social media into your website and blog, engaging followers by asking questions and responding promptly, and monitoring insights. It provides examples from the speaker's organization and advises organizations to claim their voice in online conversations through social media.
Can You Hear Me Now? How the Social Media Revolution is Transforming Communic...Anthony Juliano, MA, MBA
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This document discusses how social media is transforming communication and business. It defines key terms like social networking, social media, and Web 2.0. It then outlines five ways that social media is changing communication, such as how people now power browse online instead of reading traditionally, and how writing is influenced by concise formats like tweets. It also outlines five ways social media is changing business, such as how word of mouth travels faster and interruptive advertising is less effective. The document concludes by predicting that social media will have an even greater influence in the future and that niche membership sites will grow faster than large platforms.
Similar to The Paradox of Exceptional Marketing (20)
Get an early look at the marketing and customer research problems SparkToro exists to solve, beta product screenshots, use cases, and pricing/launch plans.
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & MoreRand Fishkin
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Rand Fishkin discusses key topics in healthcare SEO and digital marketing in 2019. He summarizes how Google's search algorithm is changing to favor direct answers and paid results over organic clicks. This could impact search behavior by increasing zero-click searches. Fishkin then provides recommendations for marketers to focus on controlling their brand presence, influencing content publishers, and shifting focus to long-tail keywords. He also explores the growth of Amazon and voice assistants, and how influencer marketing has become difficult to track. Marketers are advised to build their brand organically before focusing on ads and conversions.
As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too.
Influencer marketing can be a powerful tactic, but the practice is far too narrow, and often focused on wrong metrics. In this presentation, Rand expands on what marketing through influence can do, and shows examples of a higher ROI form of marketing through channels of influence (not just Instagram & YouTube "influencers")
How to Kick Butt with Your Email OutreachRand Fishkin
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Rand's presentation from Searchlove on how to get (almost) everything you've ever wanted with just an email. If you're trying to do email outreach to improve your content marketing, social media efforts, link building, public relations opportunities, networking, product feedback, and more, these slides are for you!
SEO on the SERPs - Brighton SEO Closing TalkRand Fishkin
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Rand's presentation from Brighton SEO, Fall 2018 focusing on the shifts in Google's behavior toward the SERP and away from referring outlinking traffic.
7 Lessons That Would Have Made Me a Better EntrepreneurRand Fishkin
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This document provides 7 lessons that would have made the author a better entrepreneur: 1) Focus on doing one thing well rather than many things, as it is easier to build a brand. 2) Prioritize crafting an emotionally resonant story over tactics or pursuing big markets. 3) Build for an audience you have a connection to rather than one you don't. 4) Launch products that early testers rave about rather than minimal viable products. 5) Get quality work done in fewer hours rather than long hours which reduces productivity. 6) Hire for cultural fit and train for competence rather than hiring the wrong people. 7) Have reasonable expectations of success and consider options beyond becoming a unicorn or failing.
Rand Fishkin discusses changes in search engine optimization (SEO) and search engine results pages (SERPs) in 2018. Google controls over half of all web searches but distributes traffic across different domains relatively evenly. Features like featured snippets and knowledge panels now make up a large portion of clicks. Marketers must adapt by optimizing for these features through content, links and other signals. Personalization also plays a bigger role, as Google tailors results based on location, device and user history. Overall, SEO requires a focus on providing helpful answers rather than just links.
One of the biggest reasons startups fail is the inability to scalably attract customers at low cost. In this presentation, Rand covers 8 reasons startups miss out on marketing success, and tips for how to overcome these pitfalls.
The Invisible Giant that Mucks Up Our MarketingRand Fishkin
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Rand's presentation on the biases of cultural conditioning in the marketing world, and how history and media nudges marketers to make bad choices (along with loads of tactical SEO, social media, and content marketing tips).
The document discusses search trends and tactics for B2B SEO success in 2017. It provides data on search volumes and where people search showing that Google continues to dominate but is gaining more share. It also discusses different types of search results like featured snippets and how they impact organic click-through rates. Finally, it outlines six tactics for B2B SEO success, including optimizing for related precursor queries, publishing on platforms that easily rank, using lead magnets to capture content without barriers, recruiting influential contributors for links, and planning for a long-term investment with little short-term ROI.
How to Survive Google's Trojan Horsing of the WebRand Fishkin
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Rand's presentation from Mozcon 2017 on how Google enters and often crowds out competitors in vertical search spaces (and how marketers can fight back against this threat).
What Startup Execs Need to Know About SEO in 2017Rand Fishkin
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This document summarizes key points from a presentation on SEO in 2017 given by Rand Fishkin. The main points are:
1) Google dominates online traffic referrals, increasing its share to over 64% in 2017. Facebook and other major sites lost traffic share.
2) Most search happens on Google, with the average user searching 3-4 times per day on desktop and mobile. Click-through rates are higher for organic than paid search on Google.
3) Ranking in traditional search results may no longer be enough, as over 18 unique types of search engine results pages now appear, reducing organic traffic to some sites.
4) SEO does not work for every organization depending on
Google continues to dominate search and increase its share. According to data, Google's core search increased 5.9% from October 2016 to May 2017 while its closest competitors like Yahoo and Bing declined. Google distributes search traffic relatively evenly across sites while Facebook and YouTube tend to concentrate traffic on very large sites. Reddit and YouTube send the majority of their referral traffic to just a handful of top sites.
This presentation examines how Google's ranking systems have prioritized searcher-task-accomplishment, and how SEOs must respond by optimizing for this process.
Rand's presentation on how to select strategic, digital marketing investments for your brand. Advice: step back, stop doing what you're good at or what you've been hired/asked to do in order to figure out what channels and tactics might work even better.
TRAINING OUTLINES
Build Dashboard and Admin Panel for the Client
Adding Auto Pagination Script to control content on the PHP result page
Upload and Publish Files, Images and Video Dynamically
Configure a payment gateways API for accepting online payment
Embedding Google and Social Media APIs like Google Direction Maps, Charts
Adding Ajax to generate elastic search and auto suggestion list
Enabled Refine Search like Colors, Size, Price for a e-commerce website
Write Mails and Alert Notification Scripts for Users
SMS Integrations for Payment, OTP and account confirmation
Various verifications, captcha and approval ways to automate account
User Controls like Login, Signup, Manage Profile, Logout, Get Password etc
Collecting and displaying data from SQL using Joins and procedures
Enabling dynamic data ready for the JSON So we could parse it for other APIs
Manage a Hosting account, Uploading Backup and SQL, Cpanel Management
Importance of SEO to support holistic marketing strategies and the rise of n...JessicaRedman5
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A presentation for the Digital Marketing World Forum by Jessica Redman and Andrew Fox.
Discussing how SEO supports across numerous marketing channels and how user search behaviour is changing.
Discover how to optimise social media posts for discoverability and learn about Topical Domination.
You'll learn about proven systems and effective workflows to maintain a consistent and engaging social media strategy. Additionally, you'll gain actionable strategies and practical tactics to drive engagement, increase followers, and convert them into loyal customers.
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
Revolutionizing Advertising with Billion Broadcaster Standee Screen MediaVikasYadav194549
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Billion Broadcaster's standee screen media is revolutionizing the advertising landscape with innovative digital screens placed in high-traffic areas such as malls, airports, and residential complexes. These dynamic screens capture attention with vibrant multimedia content, offering a visually engaging platform for advertisers.
Step-by-Step Guide to Social Media Advertising.pdfnivedhithas9
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A Step-by-Step Guide to Social Media Advertising involves creating a strategic plan that includes identifying your target audience, choosing the right platforms, crafting engaging content, setting a budget, and analyzing performance metrics to optimize future campaigns. This approach ensures effective and efficient promotion of products or services on social media platforms.
Fundamentals of Brand Selling & Growth Strategy for Creative.pdfKwabena Oppon-Kusi
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A guide to assist creatives into the world of marketing positioning and growth marketing. This was presented to a group of spoken word artists who asked the question...'how can I turn my creative skills or brand into a viable business?' The document seeks to bring creatives the knowledge of marketing and how they can leverage existing tools and opportunities to grow as brands and businesses. I recommend this for all creatives who would like to tap into the creative economy and become profitable
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In today's fast-paced business world, providing excellent client service is crucial for success. This report, "Client Service Management: Principles and Insights for Excellence," explores the basic principles and practical tips needed to manage client relationships effectively. Good client service goes beyond just solving problems; it’s about building strong, lasting relationships that keep clients happy and loyal. In this report, you will find clear explanations and real-life examples that will help you improve how you interact with and support your clients. Whether you’re experienced or new to client service, the insights here will guide you in delivering outstanding client experiences and service models
Happy learning
NIMA2024 | Hoe Danone Trends vertaalt naar Strategie voor het versterken van ...BBPMedia1
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Develop a category & retail vision to drive business impact today
Join Arnoud from Danone and Tris from Ipsos Strategy3 as they guide you on a journey through the art of leveraging trends and foresights to craft a category and retail vision. Discover the crucial need of future readiness, and understand how the future can lead to new opportunities, here and now. Be prepared to unlock the future potential of your enterprise!
3. The mathematical
odds of Earth being
the only life-bearing
planet in the galaxy
are exceptionally
low.
Milky Way Galaxy:
200-400B Stars
~100B Planets
~11B Earth-like Planets
Orbiting Sun-like Stars
SOURCE:
Planetary Habitability Laboratory
4. 13.8 BILLION YRS AGO
If life can form on other planets
(or if meteors/ comets can pass
life between planets), there are
millions of life-bearing
candidates.
5. Two Possibilities:
1) We’re alone (for now)
2) We’re unable to perceive whomever else is out there
(and they’ve decided to ignore us)
6. Type III
Civilization
A civilization colonizing enough of the galaxy to
be perceptible to us here on Earth doesn’t take
long on a cosmic time scale.
7. If any such civilization existed in the last 13 Billion
years (and their wave emissions lasted long
enough), we could perceive them today.
8. Something must be filtering out any
life that could colonize the galaxy
9. The Great Filter
Commonly achieved evolutionary leaps
The Great Filter
An evolutionary leap that no
civilization has passed (yet?).
Type III
Civilization
Species
Origin
35. Eric couldn’t have been
more literal!
Tip #1: If You Have Great Customers Today,
Find Ways to ID & Target Their Clones
36. Long before anyone
searches for this
They search for this
Tip #2: Know What Your Audience Does Before
They Search For You/Your Solution
37. Even one person passionate
about the service can get it in
front of many others
Tip #3: Even a Small Element of Virality is
Worth Repeated Investment and Testing
38. Mark was among the first to create a comprehensive guide to
Ello. Timing + content = domination.
Tip #4: Early Adoption Gives an Unfair
Advantage
40. Tip #1: My Best Content and Stories Always
Resonated Offline Before I Made Them Online.
41. If you know that this headline works better, change
your page title and social shares, too!
Tip #2: Apply The CRO You Learn in Paid Media
to Your Inbound Efforts
46. Fitbit isn’t selling “what,”
they’re selling “why.”
Tip #5: Promoting Your Self/Company is Hard.
Promoting a Cause/Mission is Far Easier.
48. Paid Marketing Spend
+
All Marketing Salaries
+
All Marketing T&E
+
All Brand-Focused Spend
Sales Spend
+
All Marketing Tech Costs
+
All Sales Salaries
+
All Sales T&E
+
Deal-Closing Spend
+
All Sales Tech Costs
Tip #1: Break Out Costs of Marketing vs. Sales
49. Tip #2: Spend Early in Unpaid Marketing
Channels
Trying to build
competence here early
is far easier than
building it after your
paid marketing
machine is running.
50. Tip #3: Measure Acquisition Channels by CLTV
(not just conversion rate)
51. A free trial may initially show worse converting
customers than a demo, but if you follow up w/
right-looking trialers, you can drastically improve
close rates & CLTV
Tip #4: If Possible, Enable Customer
Qualification
that Scales Without Salespeople
53. Dinner
Volunteering
Tip #1: Increase the Potential Vectors of
Exposure
Conference
Phone Call
Coffee
Email Reply
Things You “Really Don’t Have Time For”
54. And that’s probably why the
Batman won’t show up
Tip #2: Things You Hate Probably Won’t Bring
Serendipity
55. Tip #3: Know Something About People Before You
Interact
Fullcontact FTW!
59. “We could make a better
Tip #2: Consistently Ask “Could We Do That 10X
Better?”
version of that”
“We can do something 10X
better than any of these”
60. Strengths Weaknesses
Facebook Video Social Ads LinkedIn
Twitter
Google+
Trade Show Booths
Spending time
getting up to speed
on these may be a
SEO Retargeting
PPC
net loss.
Content Community
Email
Affiliate
Display
Partnerships
Whitepapers
Content/Native Ads
Tip #3: Don’t Get Bogged Down By Your Weaknesses
61. Strengths Weaknesses
Facebook Video Social Ads LinkedIn
Twitter
Google+
Trade Show Booths
Hitting cruise control on
SEO Retargeting
PPC
Content Community
Email
Affiliate
these, rather than
pressing an advantage
could seriously hurt, too.
Display
Partnerships
Whitepapers
Content/Native Ads
Tip #4: Don’t Get Complacent About Your Strengths
63. Get links Grow authority
Grow network Rank for slightly
Amplify
Publish
more competitive
terms & phrases
Earn search
traffic
64. Plan for a traffic graph like this
and you’re doomed.
Tip #1: Anticipate the First Few Revolutions of Any
Marketing Flywheel to Be Insanely Challenging
65. This is much more realistic.
(via Crain’s Detroit)
Tip #1: Anticipate the First Few Revolutions of Any
Marketing Flywheel to Be Insanely Challenging
66. Get links Grow authority
Grow network Rank for slightly
Amplify
Publish
more competitive
terms & phrases
Earn search
traffic
Our social efforts never grow our
audience… that’s what’s missing.
Tip #2: Relentlessly Search for Your Flywheel’s Friction
67. Because Moz has had a lot of
success driving organic traffic,
re-targeting is a huge
additional force on our
flywheel
Tip #3: Once a Flywheel is Moving, Any Additional Force
Pushes it Faster – Leverage Those Forces!
69. There is a Type III Civilization,
But They’re Not Friendly.
Type III
Civilization
The Great Culling
To prevent competition, a civilization may be
killing off any who make it too far.
Species
Origin
70. “(Messaging extraterrestrials is)
deeply unwise and immature…
The newest children in a strange
and uncertain cosmos should listen
quietly for a long time, patiently
learning about the universe and
comparing notes, before shouting
into an unknown jungle that we do
not understand.”
- Carl Sagan (source), 1934-1996
71. The 800lb gorilla competitors do not, however,
appear to be the great filters in our world.
Source
Competitors: 19%
Competitors beating you in your own
marketing channels: <19%
72. Marketing (especially
through inbound
channels) appears to
be a rarely contested
and, thus, uniquely
powerful way to build a
competitive advantage
and barrier to entry.
73. The Paradox of
Exceptional Marketing
Rand Fishkin | Individual Contributor | Moz