FFF 2015 - Kick Your Website Into High Gear!

•

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This document provides tips for optimizing a website to attract more visitors and increase sales. It recommends focusing on search engine optimization by developing keywords, ensuring the site is mobile-friendly, and adding fresh and engaging content like photos, videos and interactive elements. Other tips include using email marketing, social media and ecommerce functions to find new customers, keep them engaged on the site and make purchasing easier. The goal is to get visitors, keep them on the site longer and encourage more sales.

Cassie Roberts | Saffire
KICK YOUR WEBSITE INTO
TIPS TO GO THE EXTRA MILE

NO NEED TO WRITE IT ALL DOWN
DON’T WORRY

FFF 2015 - Kick Your Website Into High Gear!

TO MAKE MORE MONEY!To inform.To promote.To educate.To entertain.

TODAY
ALMOST 200 EVENTS, VENUES
DESTINATIONS & ASSOCIATIONS
TRUST SAFFIRE

Of customers surveyed during an exit
survey, OVER 50% reported that they
went to the website to find out
information about the event FIRST.
RODEO HOUSTON

1 2 3
Find ‘Em Get ‘Em Keep ‘Em
WHAT’S THE SECRET SAUCE?

SELF ASSESMENT
WATCH FOR THIS:
DEVICES ARE OKAY!

DEVELOPING KEYWORDS
GOOGLE KEYWORD PLANNER
FREE SEO tool that helps to find appropriate keywords by search volume.
BIG SEARCH VOLUME=FEWER SITE VISITS
https://adwords.google.com/keywordplanner
USE WHAT YOU FIND EVERYWHERE!

SELF ASSESMENT
WHAT DOES YOUR FAIR’S LISTING LOOK LIKE IN GOOGLE?

GOOGLE KNOWS!
• Google can tell if your website is mobile-friendly
• Sites that ARE mobile-friendly land higher in search
results from mobile devices

SELF ASSESMENT
SEARCH FOR YOUR FAIR ON YOUR SMART PHONE FROM GOOGLE

STILL NOT SURE?
GO TO:
https://www.google.com/webmasters/tools/mobile-friendly/
Google will tell you if it recognizes you as mobile-friendly!

GOOGLE HEAT MAP
BEHAVIOR>IN-PAGE ANALYTICS>SHOW COLOR

10 SECONDS
The average visitor spends
or less on a webpage.
HOW WILL YOU KEEP THEM LONGER?

SELF ASSESSMENT
HOW MANY LINKS ARE THERE ON YOUR HOMEPAGE?

USE PHOTOS
They can make all the difference in the
world for your homepage.

SELF ASSESMENT
ARE LAST YEAR’S FAIR DATES STILL ON YOUR WEBSITE?
WHAT ABOUT LAST YEAR’S SCHEDULE?

CHANGING INFO IS KEY
STALE CONTENT  SHORTER SITE VISITS  FEWER SALES

SELF ASSESSMENT
CAN YOU FIND 3 VIDEOS ON YOUR WEBSITE THAT SELL YOUR FAIR?

12 TIMES
Video watchers are
more likely to purchase.

MULTIPLY TO 3 MINUTES
Those 10 seconds people stay on your webpage
when you use video.

KEEP PEOPLE ENGAGED!
Make your website interactive and fun!
eCommerce is the “ultimate interactivity”
But-don’t ask them to get married before your first date!

98% OPENS
Text Messages get
compared to 22% for emails
(Source: Venture Beat)

ECOMMERCE
Customers expect ecommerce
67% of people aged 35-75 want the convenience of buying online
People can spread out costs
Redemption will not be 100%
Especially good for things like carnival tokens

GET TICKETS
HERE!
BUY
TICKETS!
TICKET DEALS &
DISCOUNTS
PICK A DOOR
1 2 3

FREE ONLINE MARKETING TIPS
Facebook Saffire Events
Twitter @SaffireEvents
Instagram saffireevents
Pinterest saffireevents
YouTube saffirestudio
iTunes The Amplifier Event Marketing Podcast

CASSIE ROBERTS
cassie@saffire.com
www.saffire.com

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FFF 2015 - Kick Your Website Into High Gear!

1. Cassie Roberts | Saffire KICK YOUR WEBSITE INTO TIPS TO GO THE EXTRA MILE

2. NO NEED TO WRITE IT ALL DOWN DON’T WORRY

4. WEBSITES? Why do we have

5. TO MAKE MORE MONEY!To inform.To promote.To educate.To entertain.

7. TODAY ALMOST 200 EVENTS, VENUES DESTINATIONS & ASSOCIATIONS TRUST SAFFIRE

12. ASSOCIATION PARTNERS

13. Of customers surveyed during an exit survey, OVER 50% reported that they went to the website to find out information about the event FIRST. RODEO HOUSTON

14. 1 2 3 Find ‘Em Get ‘Em Keep ‘Em WHAT’S THE SECRET SAUCE?

15. SELF ASSESMENT WATCH FOR THIS: DEVICES ARE OKAY!

16. FIND ‘EM

17. What makes your first impression?

18. GOOGLE

19. YOU’RE EASY TO FIND! THE GOOD NEWS IS…

20. DEVELOPING KEYWORDS GOOGLE KEYWORD PLANNER FREE SEO tool that helps to find appropriate keywords by search volume. BIG SEARCH VOLUME=FEWER SITE VISITS https://adwords.google.com/keywordplanner USE WHAT YOU FIND EVERYWHERE!

21. WHAT DO PEOPLE SEE?

22. SELF ASSESMENT WHAT DOES YOUR FAIR’S LISTING LOOK LIKE IN GOOGLE?

23. HAVE A STRONG SITE MAP

24. MAKE SURE YOU’RE MOBILE

25. GOOGLE KNOWS! • Google can tell if your website is mobile-friendly • Sites that ARE mobile-friendly land higher in search results from mobile devices

26. SELF ASSESMENT SEARCH FOR YOUR FAIR ON YOUR SMART PHONE FROM GOOGLE

27. STILL NOT SURE? GO TO: https://www.google.com/webmasters/tools/mobile-friendly/ Google will tell you if it recognizes you as mobile-friendly!

28. GAIN What do I from being mobile?

29. SOFA MAXIMIZEthe

30. MOBILE PURCHASE

31. CREATE FACEBOOK ADS

32. USE WHAT YOU KNOW!

33. GOOGLE ANALYTICS

34. GOOGLE HEAT MAP BEHAVIOR>IN-PAGE ANALYTICS>SHOW COLOR

35. TWITTER AUDIENCE

36. GET ‘EM

37. YOUR HOMEPAGE

38. 10 SECONDS The average visitor spends or less on a webpage. HOW WILL YOU KEEP THEM LONGER?

39. CLEAN IT UP

40. SELF ASSESSMENT HOW MANY LINKS ARE THERE ON YOUR HOMEPAGE?

42. TO USERS:

43. WHAT DO WE PREFER?

46. OLDIE BUT GOODIE

47. USE PHOTOS They can make all the difference in the world for your homepage.

54. HAVE GOOD INFO

55. SELF ASSESMENT ARE LAST YEAR’S FAIR DATES STILL ON YOUR WEBSITE? WHAT ABOUT LAST YEAR’S SCHEDULE?

56. NEW LEVEL OF CONTENT

57. CHANGING INFO IS KEY STALE CONTENT  SHORTER SITE VISITS  FEWER SALES

58. MUST BE SELF-SUFFICIENT

59. PHOTO GALLERIES

60. 2015: THE YEAR OF…

61. VIDEO MARKETING!

62. SELF ASSESSMENT CAN YOU FIND 3 VIDEOS ON YOUR WEBSITE THAT SELL YOUR FAIR?

63. 12 TIMES Video watchers are more likely to purchase.

64. MULTIPLY TO 3 MINUTES Those 10 seconds people stay on your webpage when you use video.

65. EFFECTIVE PLACEMENT

66. KEEP ‘EM

67. ADD INTERACTIVITY

68. KEEP PEOPLE ENGAGED! Make your website interactive and fun! eCommerce is the “ultimate interactivity” But-don’t ask them to get married before your first date!

70. EVENT SCHEDULE NEXT TO YOUR SALES 

71. TEXT MESSAGING

72. 98% OPENS Text Messages get compared to 22% for emails (Source: Venture Beat)

73. OLD BUT EFFECTIVE

74. EMAIL MARKETING Get in the loop through email Include the signup on your homepage and every page Start collecting addresses before you know what to do with them Events are the perfect email marketing excuse It’s immediate It’s cheap It’s effective Make sure your email is branded

75. WHAT LEADS TO MOBILE PURCHASE?

76. WHY DIGITAL?

77. SELL TO MORE!

78. ECOMMERCE Customers expect ecommerce 67% of people aged 35-75 want the convenience of buying online People can spread out costs Redemption will not be 100% Especially good for things like carnival tokens

79. HOW TO SELL MORE NOW

80. MAKE BUYING EASIER

81. INTEGRATED DESIGN & FEWER CLICKS

82. CHOOSE CATCHY LINGO

83. GET TICKETS HERE! BUY TICKETS! TICKET DEALS & DISCOUNTS PICK A DOOR 1 2 3

84. CREATIVE BUTTON NAMES

85. ADD COUNTDOWN TO TIX

86. FREE ONLINE MARKETING TIPS Facebook Saffire Events Twitter @SaffireEvents Instagram saffireevents Pinterest saffireevents YouTube saffirestudio iTunes The Amplifier Event Marketing Podcast

87. CASSIE ROBERTS cassie@saffire.com www.saffire.com

FFF 2015 - Kick Your Website Into High Gear!

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