Curious about what a social media manager really does? Our latest presentation breaks down the key responsibilities and daily tasks of this dynamic role. Want to understand more about this essential position? Read the full deck now!
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Build Dashboard and Admin Panel for the Client
Adding Auto Pagination Script to control content on the PHP result page
Upload and Publish Files, Images and Video Dynamically
Configure a payment gateways API for accepting online payment
Embedding Google and Social Media APIs like Google Direction Maps, Charts
Adding Ajax to generate elastic search and auto suggestion list
Enabled Refine Search like Colors, Size, Price for a e-commerce website
Write Mails and Alert Notification Scripts for Users
SMS Integrations for Payment, OTP and account confirmation
Various verifications, captcha and approval ways to automate account
User Controls like Login, Signup, Manage Profile, Logout, Get Password etc
Collecting and displaying data from SQL using Joins and procedures
Enabling dynamic data ready for the JSON So we could parse it for other APIs
Manage a Hosting account, Uploading Backup and SQL, Cpanel Management
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2. This guide will help you understand
what social media management is
and why it is crucial for running a
business, especially in today's
marketing environment.
Mastering its fundamentals
is essential to ensure that all your
content aligns with your target
demographics and business goals.
Social media management is a critical component that
can enhance your digital presence.
3. This encompasses developing and
working on different tasks, which
include but are not limited to:
Social media management involves a
continuous process focused on
growing and nurturing your audience
across various social media platforms.
What is Social Media Management?
4. Social media content strategy
Team member management and development
Paid social media strategy and execution
Community management and programming
Online reputation management
The benefits of social media management extend well beyond
raising brand awareness.
5. Social media management also aids in
keeping up with the ever-evolving
internet trends. It is crucial to build
personal connections with your target
audiences on a much larger scale.
By leveraging the power of social
media management, you can develop
relationships with your consumers
through social networking sites.
This collective effort enables you
to foster trust, rapport, and loyalty
among customers.
6. Core Responsibilities of a
Social Media Manager
Using social media for personal
purposes is relatively
straightforward. However, using it
for business purposes can be more
complicated.
This is where the expertise of
a social media manager becomes
valuable. You can outsource a
social media management team
to help you fulfill tasks such as:
7. Your social media profile is one of
the most important aspects you
should focus on if you want your
business to gain attention.
Optimizing it can enhance brand
visibility, credibility, and audience
engagement.
A social media manager can optimize
profiles by crafting compelling bios,
selecting eye-catching visuals,
and ensuring consistency
across platforms.
Social Media Profile
Management
They strategize content creation and engage with
followers to enhance brand presence.
8. When you hire a social media
manager, you will have access
to teams of experts who can help
you handle content creation,
scheduling, and posting. All these
can help your business maintain
a consistent online presence.
Social media managers are also
knowledgeable in using tools to
help you craft engaging, relevant,
and timeless posts tailored to your
audience. These tools include:
9. Content Calendar is a scheduling tool used by social media managers
to plan and organize content posting dates, times, and types across
various platforms in advance.
Social Media Scheduling Tools are software platforms that enable social
media managers to plan, create, schedule, and post content on various
social media sites at optimal times for maximum audience engagement.
10. Their expertise also allows them to
monitor ad performance and
optimize it accordingly to achieve
favorable results.
These professionals' core duties
also involve maximizing the
effectiveness of ad spending and
return on investment (ROI) across
various social media platforms.
Social Media
Ads
A social media manager can assist you with launching social media
ads by strategizing campaigns, targeting the right audience, and
developing compelling ad content.
Only
1$/month !!!
11. Social media monitoring is another
core responsibility of a social media
manager.
This involves tracking brand mentions,
audience sentiments, and social media
trends in real-time.
Social Media
Monitoring
12. Social media monitoring can help your company to:
respond promptly to customer inquiries;
address complaints;
maintain a positive brand image;
capitalize on opportunities;
and adapt strategies according to feedback and
insights.
13. Professionals can help you
determine areas for improvement
and make data-driven decisions
through analytics.
Monitoring crucial data enables
them to help you understand
audience behavior, measure ROI,
and show the impact of social
media marketing campaigns on
overall business objectives.
14. Social Media
Management Platforms
Below are some of the social media platforms and tools that
social media managers utilize.
now Google Workspace, is a collection
of various cloud-based productivity
and collaboration tools designed to
streamline social media for content
planning, asset storage, scheduling
posts, and team collaboration.
G Suite
15. can aid in social media management through
its various features, such as creating
immersive virtual experiences and
integrating augmented reality. This platform can
also be used to foster community connections, enable
seamless digital transactions, and provide advanced
AI-driven personalization for content and interactions.
Meta
is a social media platform that allows
you to schedule posts, analyze
performance metrics, and manage
multiple accounts. It can also be utilized
to track competitor activity and
generate detailed reports for more
Metricool
16. enhances social media strategy by
providing analytics, performance
tracking, competitor benchmarking,
content scheduling, audience insights,
and detailed reporting for optimized
engagement and growth
Fanpage Karma
can be utilized to schedule posts,
manage multiple accounts, analyze
performance, engage with followers,
and collaborate with team members.
All these aim to enhance overall
social media strategy and efficiency.
SocialPilot
17. Types of Social
Media Content
Thriving in the social media
realm requires constant effort,
time, dedication, and a solid
strategy like search engine
optimization Philippines.
But aside from these factors, you
must also familiarize yourself with
the types of content that can drive
your business to success.
18. Below are some of the most engaging types of
content a social media manager can assist you with:
SHORT-FORM VIDEOS, which
range from 10 seconds to 10
minutes, are the internet's
solution to shortening attention
spans. Their bite-sized nature
makes them more appealing
to the public.
19. IMAGES can be absorbed and
appreciated more quickly than other
types of content. Their colors,
composition, text (or absence of it),
and other details can give social
media users an instant impression of
your brand.
20. LIVE VIDEOS aim to gather
audience attention and reaction
in real-time through various
approaches, such as broadcast
conversations, webinars, and
Q&As
21. GIFS/MEMES are a type of
image content distinguished by
their animated nature and
reliance on current trends. Their
relatability and comedic nature
make them more popular with
the younger generation
22. Text-based posts remain popular
despite the dominance of video
and photo content. They provide
a straightforward way to share
information, updates, and
thoughts, allowing for direct
communication with the audience.
T
23. USER-GENERATED CONTENT (UGC)
is created by fans, consumers, or
users and repurposed by brands for
their feeds. This type of content is
perfect for showcasing your
products, as they provide valuable
social proof and testimonials.
24. LONG-FORM VIDEOS are ideal for
providing educational and
informative content. These videos
allow you to give depth and
substantial information to your
audience, which is beneficial for
building authority in certain
subjects.
25. AUDIO OR VOICE-BASED CONTENT
involves communicating with your
audience using your voice rather
than comments, emojis, or
reactions. Podcasts are the prime
example of this content
26. URL/LINKS to other content can
help you drive more followers to
your website or other content by
including links in your social media
posts. This grants your audience
easy access to relevant content,
extending their engagement with
your brand.
27. The Best Social Media Marketing
Agency in the PH
If you are looking for a social media management agency in
the Philippines that can help you solidify your social media presence,
Digital Marketing Philippines is a
name you can trust. Founded with
years of experience, we can bolster
your business and help you achieve
success in the competitive social
media landscape.
In addition, our team is equipped
with experts capable of tailoring
strategies to your specific needs,
ensuring effective engagement
with your target audience.
28. Visit our website at www.digitalmarketingphilippines.com and allow us to be
your partner in navigating the dynamic world of social media.
Created & Designed by:
Resources:
Image:
https://sproutsocial.com/insights/social-media-management/
https://sproutsocial.com/insights/types-of-social-media-content/
https://sendpulse.com/support/glossary/social-media-management
https://www.agorapulse.com/blog/social-media-management/
https://backlinko.com/social-media-users
https://blog.hootsuite.com/history-social-media/
https://buffer.com/social-media-terms/social-media-manager
https://metricool.com/
https://www.socialstatus.io/socialpilot-review-social-media-management-tool/
Want one for your business? Go to:
www.digitalmarketingphilippines.com today!