Pantaloons is a leading Indian retail brand owned by Aditya Birla Group. It has over 168 stores across India selling apparel, footwear, accessories and other products. Pantaloons targets the growing middle income segment in India. It uses segmentation strategies like demography, income, lifestyle to target different customer groups. The company aims to increase its market share through variety of products, affordable prices and proper promotion.
This document provides information about Manish Ghosh's internship project on the retail sector. It discusses key points about the growth of the Indian retail industry and organized vs unorganized retail. It then focuses on Pantaloons, a major retail brand acquired by Aditya Birla Nuvo. Details provided include Pantaloons' brands, management team, vision, customer service processes, and SWOT analysis. The document also includes the intern's observations and suggestions from their time spent at Pantaloons, focusing on areas of improvement.
This document provides information about the retail sector and Pantaloons, an Indian clothing retail chain. It discusses key details about the Indian retail market size and growth. For Pantaloons, it outlines the company's history and operations, performs SWOT and competitive analyses, describes their product portfolio and marketing strategies, and analyzes their financial performance and organizational structure.
A study on customer satisfaction and customer service at pantaloonsAniket Mishra
To demonstrate the attributes essential for the satisfaction of the customers and their degree of satisfaction from the existing services provided to them in addition to scopes of improvement.
it is knowledgeable for study retail marketing and research. gives knowledge of retail marketing about the retail layout, loyalty program. research methodology
The document provides details about a winter internship project done at Pantaloons Fashion and Retails India Ltd. focusing on optimizing store operations. The internship included tasks like customer calling to invite them to an end of season sale, handling the cash counter, and learning about visual merchandising, warehousing, and customer database management. Key findings from a survey of 100 customers included that proper segregation and size display increases conversion rates, customer interaction boosts basket size, and offer displays need to be done effectively. The internship helped provide hands-on experience in retail operations and customer service.
Here are the key points regarding customer behavior towards Pantaloons during the pandemic:
- Increased online shopping and reduced footfalls in stores due to safety concerns. Pantaloons saw a significant growth in its e-commerce business as customers shifted online.
- Preference for trusted brands. Customers were likely to opt for well-known brands like Pantaloons that they feel can ensure a safe shopping experience both online and offline. This enhances Pantaloons' brand equity.
- Focus shifted to essential and casual clothing. Demand increased for comfortable clothing, loungewear, activewear that can be worn at home. Formal and occasion wear sales declined as social gatherings reduced.
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A study on customer satisfaction provided at pantaloonsShekhar Jyoti Das
Pantaloons is India's largest fashion retailer with over 7,000 stores across 375 cities. The document discusses a study on customer satisfaction at Pantaloons. It analyzes customer demographics, shopping behaviors, factors influencing purchases, and experiences with products, services, and loyalty programs. The study found that customers are generally satisfied but more variety, competitive discounts, and improved billing and exchange processes could further enhance the customer experience.
Summer Internship Report on Study of Consumer Behaviour At Louis Philippe which is part of aditya birla group.Louis Philippe is Owned by Madura Garments P Ltd.
Pantaloons is an Indian retail chain that sells clothing and accessories. It has 81 stores across India. The document discusses Pantaloons' store layout, merchandise segmentation and targeting, visual merchandising strategies, and customer relationship management program. Pantaloons segments customers by geography, demographics, psychographics, and behaviors. It targets youth and middle/upper middle income groups. The stores have a free form layout to maximize space utilization and visibility of products. Pantaloons uses various signage, lighting, and displays to attract customers visually both inside and outside the stores. It also has a loyalty program called the Green Card to encourage customer retention and collect customer data.
The presentation talks about Pantaloons. The company's 5 P's of Marketing, SWOT Analysis, PESTEL Analysis, Organisation Structure and Finances have been covered.
This document provides an overview of Shoppers Stop, a leading retailer in India. It discusses Shoppers Stop's history since 1991, store formats, strategic alliances, locations, segmentation and positioning strategies, financial performance, loyalty programs, and competitive analysis. The document also analyzes the impact of the 2008 recession on Shoppers Stop and its plans for international expansion.
Pantaloon Retail (India) Limited is India's largest retailer operating over 1000 stores across 73 cities. It was originally incorporated in 1987 and has grown over the years through acquisitions and expanding its portfolio of private label brands. Pantaloon's vision is to deliver everything to every Indian consumer profitably. It aims to infuse confidence in Indian brands and be efficient and cost-conscious. The company operates various apparel brands like Pantaloons, Allen Solly and third-party brands. Major competitors include Shoppers Stop and Lifestyle. Pantaloon achieves growth through expanding consumer purchasing power and the organized retail sector in India.
The document discusses a study conducted at Pantaloons in Bhubaneswar, India to analyze customer satisfaction levels and identify areas to improve the hygiene hatrick score. It outlines the research methodology used, provides background on Pantaloons and details of the findings which showed that customers were generally satisfied but some recommendations were made like introducing more innovative discount schemes and improving parking facilities and employee communication skills. The conclusion is that customer satisfaction is key to Pantaloons' success and customers are satisfied with product quality, pricing and overall service quality.
This document provides an overview of retailing as an introduction to the subject. It discusses the meaning and functions of retailing, as well as its economic significance and key trends. Retailing involves buying goods in bulk and selling them in smaller quantities to final consumers. The functions of retailers include providing assortment, breaking bulk, inventory holding, and services. Retailing is a large and growing segment of the economy that provides employment and business opportunities. Major trends in retail include greater diversity of retailers, industry concentration, globalization, and the use of multiple channels to interact with customers.
Shoppers Stop is one of the leading retail chains in India with 67 stores across the country. It began in 1991 and is known for its department stores. Shoppers Stop recently opened a new outlet in Vashi, which benefits customers in the area by providing a popular retail brand closer to home without having to travel long distances. However, the new store also faces some challenges in attracting initial customers and competing with other stores in the same mall.
Complete Analysis of Pantaloons which includes Marketing Mix, Competitors details. Segmentation, Targeting, and Positioning.
SWOT Analysis of Pantaloons.
Pantaloons is a large format fashion retailer in India and a division of Aditya Birla Fashion and Retail Ltd. It posted revenues of INR 2,164 crores in FY15-16, up 17% from the previous year. Pantaloons retails over 200 licensed and international brands, including 24 exclusive in-house brands. It enjoys a loyal customer base of over 5 million as of March 2016. Pantaloons focuses on the middle and upper middle class urban families in India through its stores, website and various marketing strategies like celebrity endorsements.
This document appears to be a presentation on measuring the effectiveness of customer relationship management at Pantaloons, an Indian retail company. It includes details on Pantaloons such as its vision, mission, products offered, stores and employees. It also discusses Pantaloons' SWOT analysis, Porter's five forces model, objectives of the study, research methodology used, key findings and suggestions. The presentation evaluates parameters like customer service desk, technology role and provides learnings on topics like promotional activities, employee and customer behavior.
Pantaloon Retail (India) Limited is a large Indian retailer with over 1,000 stores across 71 cities employing 35,000 people. It operates in multiple retail formats for value and lifestyle segments. Kishore Biyani is the MD and CEO. The company uses a marketing mix of products at affordable prices across India, competitive pricing strategies, widespread store locations, and promotions through various media. Pantaloon's supply chain, customer relationship management, and merchandise management allow it to adapt to changing consumer behavior. It offers a wide range of products categorized by gender and type. Store layout, visual merchandising, and interior and exterior design are used to attract customers.
This document provides information about Pantaloons, a retail chain in India. It discusses the history and growth of Pantaloons since its founding in 1987. Key points include that Pantaloons started as a small store and has expanded to become a major retail brand with stores across many Indian cities. It offers a wide range of national and international brands. The document also provides details about the Pantaloons store located in Rajkot, India, including its size, brands offered, and the contributions it has made to the retail industry in that region.
Pantaloons is a large Indian retailer owned by Aditya Birla Group operating multiple retail formats across India. It has over 1,000 stores in 71 cities employing over 40,000 people. To compete successfully, Pantaloons uses strategies like competitive pricing, loyalty programs, promotions, store positioning, and store design. It aims to expand further by opening 30-35 new stores and enriching its product portfolio.
The document outlines Pantaloon Retail's restructuring initiative to rename itself as the Future Group and divide into six business verticals to consolidate its leadership position and diversify into new growth areas. It discusses the company's history, new ventures, recruitment of talent, financial performance, and Future Group's plans and outlook to become a $7 billion company by 2010 through aggressive expansion.
The document is a project report on competitor analysis at Pantaloons Retail (India) Limited in Guwahati. It includes an introduction to the company and Future Group, research methodology used for the analysis, and outlines for various sections like company profile, data analysis, findings, and bibliography. The research methodology section describes using both primary and secondary data collection. Primary data was collected through discussions with company personnel, while secondary data came from company websites and other sources. The report aims to systematically analyze Pantaloons' competitors to gain insights and formulate strategies.
The document provides an overview of Pantaloons, an Indian retail chain. It discusses Pantaloons' strategy of increasing its store network across India and enhancing the customer shopping experience. Pantaloons focuses on retaining customers through its loyalty program that offers discounts, points and privileges to its over 4 million members. The growth prospects for organized apparel and fashion retail in India remain strong due to factors such as a growing middle class, large young population, rising incomes, urbanization, and changing consumer preferences towards branded products.
- The document compares major lifestyle/fashion retail stores in India such as Pantaloon, Shoppers Stop, Westside, Lifestyle, and Landmark.
- A survey of 100 customers was conducted to understand their shopping preferences and evaluate the stores.
- The findings suggest that Pantaloon provides the best value, Shoppers Stop offers the best membership benefits, and Pantaloon is considered the overall best lifestyle store.
It is about the Fundamental analysis such as SWOT, Porters five force, BCG matrix, CPM matrix, Grand strategy matrix, QSPM matrix, IE matrix, Ratio analysis of Pantaloons
marketing project based on pantaloons-pioneer of retail industry, submitted by pgdm batch 2016-18 of jaipuria institute of management. the project was made under the guidance of industry mentor. the project covers of best and latest information of the retail sector.
thanks to all my team mates.
Britannia Company - Success story of a brand in a developing countryPHD Worldwide
Britannia is India's largest biscuit manufacturer with a 38% market share. It has successfully rebranded and diversified over the past few decades from just biscuits to also include dairy products like milk, butter and cheese. Its branding strategies focus on quality standards, differentiating products through nutrition and innovation, and community involvement through its nutrition foundation. Going forward, Britannia aims to participate in more consumption moments and educate consumers while maintaining its focus on customers and quality.
Pantaloons is a leading Indian retail chain that was analyzed to understand consumer buying behavior for men's formal attire. A survey of 40 customers found that most visitors were younger adults who shopped at Pantaloons monthly. Customers rated displays and availability of preferred brands like Peter England and Van Heusen positively, though some wanted more variety. Staff services received high satisfaction ratings. The analysis concluded Pantaloons is a top store choice in Pune, but could improve variety, services for high-income groups, and address occasional long billing lines.
Pantaloon, an Indian retail company with 140 stores, implemented SAP ERP to enable reliable enterprise-wide management of its growing business operations. It outsourced the implementation to Novasoft over three phases: analyzing current processes, configuring SAP templates, and migrating data. Challenges included data migration and interim period management. Benefits included improved financial tracking, enhanced decision making with real-time data, and support for financial processes as the business expanded rapidly. The project cost $10 million.
Competition Track project ( Max Retail )Akash Jaiswal
The retail industry profile discusses:
1) Retail is the sale of goods directly to consumers and is currently the largest industry in the world.
2) The Indian retail sector is highly fragmented with 97% run by small, unorganized retailers, though organized retail is growing.
3) The retail industry provides opportunities for new players as India's organized retail sector is still nascent but growing rapidly.
The document provides information about Shoppers' Stop Limited, an Indian retail chain. It discusses the company's strengths, weaknesses, opportunities, threats and marketing environment. It also describes the company's product range, marketing mix, target audience, positioning and integrated marketing communications strategy.
This is all you need for all the 12th class student a good marketing mix report on LG electronics, India for more project just mail me shu.dani.558@gmail.com
i hope this will help you a lot thanks
by :- shubhanshu Dani
Pantaloon Retail India Limited has a presence across India through various retail formats but has experienced a decline in revenue growth compared to its peers and needs to focus on better aligning with customers to improve sales. It also has relatively high costs of goods sold, inventory levels, and investments compared to competitors like Trent and Walmart which indicates opportunities to improve operational efficiencies in procurement, inventory management, and capital allocation.
This document provides a project report on the marketing strategies of LG Electronics India Ltd. It includes an executive summary that overviews the company's history, operations in India, and discusses its marketing mix of the four Ps - product, price, place, and promotion. The report also covers an analysis of the home electronics industry in India, LG's competition, and performs a SWOT analysis of the organization. It is submitted for a master's degree program in partial fulfillment of an MBA in applied management.
The document discusses the challenges of demand forecasting in the textile industry due to factors like complicated SKUs, fashion trends, and retailer influence over manufacturers. It states that integrating qualitative and quantitative data is key to reducing risk from uncertain demand predictions. The use of systems like quick response, EDI, POS, and MIS can help with order scheduling, inventory costs, sourcing, and assortment planning. The retail buying process involves merchandise planning, assortment planning, and arranging actual purchases with vendors based on evaluation criteria. Forecasting sales and selecting products/styles/colors/sizes uses methods like decomposition, regression analysis, and expert opinions. Rules for product selection include compensatory, lexicographic, and conjunctive
LG Electronics is a South Korean electronics company founded in 1958. It has a wide range of products including mobile phones, TVs, appliances, and air conditioners. LG has manufacturing facilities in India and a large distribution network in over 110 countries. It focuses on innovation, localization of products for Indian consumers, and competitive pricing to maintain its leading position in key product categories in India such as refrigerators, TVs, and air conditioners.
The document summarizes key aspects of retail management. It discusses that retail involves the sale of goods to end consumers for personal use. It also discusses different types of retailers from conventional to modern. The rest of the document outlines the retail management process including planning, buying/making, moving, and selling goods. It provides details on roles like merchants and buyers. It also discusses prerequisites and components of merchandising plans like assessing category performance. Finally, it briefly touches on types of buying models and centralized vs decentralized buying approaches.
Hyper City is a subsidiary of K Raheja Corp that opened in 2006. It is a large hypermarket chain with 13 stores across India that provides an international shopping experience. Food and beverages make up 34% of organized retail in India. Hyper City focuses on price sensitive customers and sources products internationally. It uses various technologies and has departments for marketing, merchandising, operations, HR and supply chain management. Competition is increasing and opportunities exist in expanding to new cities and developing private labels.
This document provides an executive summary of a research report on supply chain management and store operations at Pantaloon Retail India Pvt. Ltd. The summary discusses inventory management processes at the company's warehouses and stores, including inward and outward processes. It also examines shortages and damages to inventory at the warehouse and store level. The executive summary identifies problems contributing to shortages and damages and provides recommendations to address these issues.
The retail sector in India is the fifth largest in the world, with a projected growth rate of 12-14% annually to reach $1.4 trillion by 2023. Pantaloons is one of the largest retail chains in India, with 340 stores in 160 cities and 5,300 employees. Founded in 1987, Pantaloons was acquired by Aditya Birla Nuvo in 2012 and focuses on offering value, quality, and the latest fashion trends to India's growing middle and upper middle class populations.
Marketing mix - Lifestyle vs Shoppers stopAashiya Khan
Shoppers Stop and Lifestyle are two major retail chains that operate department stores in India, with Shoppers Stop having a premium positioning targeting upper middle and high income customers while Lifestyle has a more youthful and stylish brand image aimed at middle and upper middle income segments. Both chains offer a wide range of apparel, accessories, beauty and home products across multiple own stores and franchise partnerships located primarily in tier 1 and tier 2 cities.
Trust for Retailers and Retail Associates of India is a charitable trust founded by Mr. BS Nagesh. Please log on to www.trrain.org for further details.
This marketing plan summary provides an overview of Diva International Limited's plan to launch Diva lipstick in India. The plan outlines Diva's mission, objectives, product details, target market segmentation, distribution channels, and promotional strategies. Diva aims to capture 11.5% market share in its first year by offering a quality lipstick at a competitive price point and utilizing television, print media, and door-to-door selling to promote the new product.
This document provides an overview of Nirma Ltd., an Indian detergent and personal care products company. It discusses Nirma's founding, growth to become one of the largest detergent brands in the world, product portfolio, and marketing strategies focused on offering quality products at competitive prices to attract and retain customers. Key details include Nirma commanding a 35% share of the Indian detergent market, selling over 800,000 tons of products annually, and having a vision of consistently offering better quality and value to customers.
Retail management and consumer perception suchit gargTarun Aggarwal
This document outlines details of an internship project conducted at Haldiram Snacks Pvt. Ltd, including an introduction to the company, its products and manufacturing units, distribution channels, management structure, and objectives of the study which focused on retail management and consumer perception through primary research. The research methodology and data analysis chapters present findings from market visits and consumer surveys in 4 regions to understand stock status, retailers' and consumers' views of Haldiram's products and their perceptions. The conclusions provide insights that can help Haldiram improve its marketing strategies based on the research findings.
Big Bazaar (Future Group) Organisational StudySachin C Menon
This document provides an overview of the Indian retail industry and Future Retail Limited. It discusses the evolution of the retail industry in India and key factors influencing growth. Future Retail is one of India's largest retail companies that operates various store formats. The document focuses on analyzing Big Bazaar, one of Future Retail's store formats, including its departments, products, promotions, and SWOT analysis. It provides details on Big Bazaar's operations, marketing mix, and hierarchical structure.
Hindustan Unilever Limited is India's largest fast-moving consumer goods company with a history dating back to 1888. It is a subsidiary of Unilever Group, present in over 100 countries. HUL has a wide product portfolio spanning home care, personal care, and food and beverages. It has over 15,000 employees and 200 scientists and technologists. Through mergers and acquisitions over the years, HUL continues to strengthen its market leadership in India.
Hindustan Unilever Limited (HUL) is India's largest consumer goods company founded in 1933. It is majority owned by Unilever and produces foods, beverages, cleaning agents and personal care products. HUL has over 35 brands and sells products in over 6 million retail outlets across India. The report provides an overview of HUL's history, acquisitions, organizational structure, brands, and SWOT analysis of its vending machine business. It also outlines objectives, achievements and suggestions from a project studying HUL's beverage vending machines.
Carrine Kezia Aulia presented a final project on Zara, a global fashion retailer owned by Inditex Group. The 3-sentence summary is:
Zara was founded in 1975 in La Coruna, Spain and has grown to over 1,700 stores in 82 countries, known for its ability to spot trends and quickly design and produce fashionable clothing at affordable prices. The presentation outlined Zara's company profile, operations in Spain and commitment to corporate social responsibility, as well as its strategic plan to expand further in Asia through improving its online presence and social media engagement. Competitors including H&M, Gap, and Uniqlo were also discussed.
Future Group is a large Indian conglomerate with multiple retail formats. It connects over 300 million customers annually who choose from products supplied by over 30,000 businesses. Future Group directly employs 36,000 people and supports livelihoods across India. The group's vision is to be a premier catalyst for India's consumption-led growth. It operates through verticals including retail, financial services, brands, real estate, logistics and media. Financially, Future Group has a market capitalization of 17447 crore with CFO Sanjay Jain. It aims to become an FMCG giant by 2021 through small store openings, consumer analysis and multi-channel retailing after facing debt issues previously.
This project report provides a case study on consumer behavior at Pantaloon Fresh Fashion, located in Cross River Mall, Shahdara, Delhi. It discusses retailing in India and provides a company profile of Pantaloon Retail, including information on their brands and store formats. The report will analyze consumer data collected through questionnaires to understand customers' reasons for choosing Pantaloon and provide recommendations.
- Shoppers Stop is an Indian department store chain with 90 stores across 42 cities. It offers clothing, accessories, beauty products, and home decor.
- The store located in Janakpuri, Delhi occupies three floors of a mall and offers women's, men's, and kids' fashion and other products.
- Shoppers Stop targets young middle-to-high income families with a premium product range priced from Rs. 299 to Rs. 30,000.
Patanjali Ayurveda Ltd. was founded in 2006 by Acharya Balkrishna and Baba Ramdev as an Indian FMCG company selling ayurvedic products. It has become the fastest growing FMCG company in India through its wide range of affordable, natural products and extensive promotion through Baba Ramdev. Patanjali aims to create a healthier India and has seen tremendous success through its marketing strategies like competitive pricing, large production, and promotion of Indian goods and self-sufficiency. It now generates over Rs. 5000 crores annually and continues to expand its product lines and global reach.
The document provides information about Shoppers Stop Ltd., a leading retail company in India. It discusses:
1) Shoppers Stop Ltd. was established in 1991 by K Raheja Corp as one of India's first organized retail chains under the brand "Shopper's Stop". It has since expanded to over 30 stores nationwide.
2) Shoppers Stop retails a wide range of branded apparel, accessories, home products, and provides personal care services. It also operates specialty stores and launched an e-commerce site in 2008.
3) Shoppers Stop has several associate companies in related retail sectors like Hypercity, Nuance Group India, and Timezone entertainment centers, demonstrating its growth in the industry
Here are the key steps in the HR department's employee selection process at Big Bazaar:
1. Screening of applications: The HR department screens all applications received from various sources like walk-ins, referrals, etc. to shortlist suitable candidates.
2. Written test: Shortlisted candidates may have to take a written test to assess their skills and aptitude.
3. Interview: Shortlisted candidates are called for an interview with the HR manager and/or department head. Behavioral and technical questions are asked to evaluate the fit.
4. Reference and background check: References and background of promising candidates are verified to confirm their details and past performance.
5. Medical check-up: Selected candidates have
International management of future grouphiteshkrohra
This document provides an overview of Future Group, one of India's largest retailers. It discusses Future Group's various business lines including retail formats like Big Bazaar and Pantaloons, joint ventures, financial services, and BPO operations. The objectives of the study are to analyze consumer behavior and shopping patterns at Big Bazaar, identify influencing factors, and determine suitable marketing strategies. It includes sections on the company introduction, product portfolio, market orientation, macroenvironment analysis, and more.
Dell transitioned from a business-to-consumer (B2C) model to a business-to-business (B2B) model. Some key factors in Dell's transition included adopting a direct sales model to build customized PCs according to customer needs using a just-in-time pull system. This allowed Dell to reduce inventory costs and move components out of warehouses quickly. While B2B transactions involve more complex decision making and information exchange than B2C, Dell was able to simplify the B2B purchasing process by connecting to customers' ERP systems. To succeed in the B2B market, Dell focused on maximizing customer relationships, providing highly detailed content, managing longer sales cycles, and establishing brand
This presentation compares the customer relationship management practices of Pantaloons and Shoppers Stop, two leading Indian retailers. Both companies use CRM software tools like SAP and JDA to track customer purchases and implement loyalty programs. Pantaloons utilizes strategies like Fashion Friday discounts and instant rewards to encourage repeat visits. Shoppers Stop focuses on customer convenience and their exclusive First Citizen membership for privileged customers. The presentation evaluates the CRM strategies of both companies and provides suggestions to further enhance customer relationship management.
This document provides information on Samsung and LG, two major electronics companies in India. It outlines their histories, product portfolios, financial details, and distribution channel strategies. Key findings from a survey of 40 consumers in Delhi on satisfaction with Samsung and LG are also presented. The document concludes with recommendations for both companies, such as LG reversing its product strategy and Samsung focusing on fewer product lines.
The document discusses service marketing in the Indian travel and tourism industry. It provides an overview of the large and growing industry in India, as well as details about Make My Trip, a leading online travel company. It then discusses trends, problems faced by the industry, key customer touchpoints, the marketing mix, and opportunities for improvement based on a SERVQUAL analysis. The recommendations focus on improving the digital experience, empowering employees, enhancing tangibility and accuracy to increase reliability.
This document analyzes the financial statements of Balaji Telefilms. It discusses key ratios such as DOL, DFL, debt-equity ratio, and interest coverage ratio. It finds that Balaji Telefilms has a high DOL of 9.01% indicating volatile earnings, but nil debt-equity and low interest coverage ratios showing the company relies mainly on equity financing and has little debt. The document also analyzes the company's working capital, profit margins, and dividend declared.
This document provides an overview of Britannia Industries, a leading Indian FMCG company. It discusses Britannia's product portfolio including biscuits, bread and dairy products. The marketing mix of 4Ps - Product, Price, Place and Promotion strategies are described. Segmentation, targeting and positioning approaches are outlined focusing on demographic and behavioral segments. A BCG matrix shows the cash cow and star products. Finally, a SWOT analysis is presented and recommendations are made to focus on new product categories, pricing and international expansion.
Domino's and Pizza Hut are two large pizza chains. Domino's was founded in 1960 in Michigan and now operates globally. It is a public company led by CEO J. Patrick Doyle. Pizza Hut was founded in 1958 in Kansas and is now a subsidiary of Yum! Brands. It has over 13,000 locations worldwide excluding China and India. Both companies emphasize cultural values like teamwork, communication, and customer service while striving to provide quality food products.
The document discusses financial analysis and key financial statements. Financial analysis involves evaluating businesses and projects to assess their suitability for investment. It entails examining a company's income statement, balance sheet, and cash flow statement to analyze past and future performance. The balance sheet lists assets, liabilities, and equity. The income statement shows revenues, expenses, and profits. The cash flow statement breaks cash flows into operating, investing, and financing activities. Financial ratios are used to analyze the information in financial statements and measure profitability, asset utilization, and liquidity.
This document defines a cheque and describes its key parts and types. A cheque is a written order from a depositor to their bank requiring the bank to pay a specified sum to the payee or bearer. The key parts of a cheque are the drawer, drawee, payee, and amount. Cheques can be either bearer cheques, which are payable to whoever holds the cheque, or order cheques, which are payable only to the specified payee. Cheques can also be crossed, with a general crossing preventing counter payment and requiring deposit only, or a special crossing specifying payment to a particular bank.
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
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In this dynamic 30-minute presentation, we’ll delve into the powerful trio of content, community, and conversions. Discover how to use context of social media platforms to create content that resonates with your audience, build engaged community, and ultimately drive conversions that grow your brand.
Key Takeaways:
Spend less money on production and strategy, and more money on testing quality content that's contextual to the platform we're trying to create on.
TAM AdEx-Quarterly Report on Digital Advertising_2024.pdfSocial Samosa
According to the report, the most popular method for pushing ads on digital platforms was Twitter Display, which accounted for 39% of all ad impressions.
SMM OWL Presentation- Best SMM Panel ServicesSMM OWL
SMM Owl provides all social media services to get quick results. Our panel offers a one-stop solution for businesses looking to boost their online presence through effective social media management. We provide all social media services like YouTube, Facebook, Instagram & other platforms. They’ve been the go-to source and trusted provider of cheapest SMM Panel not just for YouTube, but for other media channels as well, so you may reap the benefits of a well-balanced and robust expansion of your online presence across all social platforms. They provide youtube subscribers, watchtime, likes & views at very affordable price.
This presentation is for you whether you are:
- Web Developers
- Computer Science Students and Graduates
- Digital Marketers
- SEO Specialists
- Switching to Tech or SEO Roles
- Or even for tech-savvy entrepreneurs and startup founders
This slide is for those who want to understand the intersection of web development & SEO and how it impacts SEO visibility.
- Learn how to build websites that rank well in search engines.
- Make yourself more marketable in a competitive tech market.
- Real case studies that reflect the impacts of SEO in the web ecosystem and it's visibility.
🚀 Excited to Share Our Comprehensive Analysis on Ather! 🚀
I am thrilled to share a presentation that our team recently completed on Ather, focusing on an in-depth brand and customer analysis. This was a group project that brought together diverse expertise and insights, resulting in a holistic examination of Ather's market positioning and customer engagement strategies.
📊 Project Contributors:
@Deepyanti Maskara - Social Media Marketing Expert
@Siddhesh Kondaskar
@Sudip Ghimire
@Leah CX
Key Highlights of Our Analysis:
🔍 Buyer Persona & Customer Journey
In my role, I concentrated on developing detailed buyer personas and mapping out the customer journey. Understanding our customers' motivations, challenges, and decision-making processes allowed us to create targeted strategies that resonate with Ather's audience.
💡 Brand Analysis
We delved into Ather's brand identity, evaluating its strengths, weaknesses, opportunities, and threats (SWOT analysis). This helped us identify areas where Ather can enhance its brand equity and customer loyalty.
🔄 Customer Engagement
Our analysis also included a thorough examination of Ather's customer engagement tactics across various platforms. We assessed how effectively Ather communicates with its audience and the impact of these interactions on customer satisfaction and retention.
Key Takeaways:
Customer-Centric Strategies: Emphasizing a customer-first approach in all touchpoints can significantly boost brand loyalty.
Data-Driven Insights: Leveraging data to understand customer behavior and preferences leads to more personalized and effective marketing strategies.
Innovative Engagement: Continuous innovation in engagement tactics keeps the brand relevant and top-of-mind for customers.
I am incredibly proud of the collaborative effort and the insights we uncovered. This project has been a valuable learning experience, and I am excited about the potential it holds for enhancing Ather's brand strategy.
Feel free to reach out if you'd like to discuss our findings in more detail or share your thoughts on Ather's customer engagement strategies!
#BrandAnalysis #CustomerJourney #BuyerPersona #MarketingStrategy #Ather #TeamWork #CustomerEngagement
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...Search Engine Journal
While on-page SEO gets a lot of attention, overlooking your website's technical foundation can severely limit your ability to rank on search engines (and reach new customers).
Is your technical SEO where it needs to be for success?
Watch as we explore an actionable framework for auditing and improving your technical SEO across four key pillars—discoverability, crawlability, indexability, and user experience. You’ll walk away with tactics to send stronger signals to Google and outrank your competition.
You’ll learn:
- How to optimize for discoverability through sitemaps, site architecture, and more.
- Strategies to improve crawl budget and avoid crawler traps.
- How to leverage Schema and optimize heading structure for better indexability.
- The top tools and processes for continuous technical SEO monitoring.
With Steven van Vessum and Alexandra Dritsas, we’ll also dive into best practices for Core Web Vitals and accessibility that will create an enhanced user experience for your audience.
If you’re looking to maximize website performance through technical SEO, you can’t afford to miss this webinar.
Brand Marketers, let’s get you back in control and feeling confident in your strategy. Discover how to build consistent and memorable brands, by mastering how and when we tell our stories.
Drawing on 8 years of research, Chirag will introduce you to the Brand Clarity Framework, designed to make your marketing more intentional and action-driven.
Known for his dynamic presentations, with over 7 million online views, Chirag will share 10+ real-world examples and provide actionable tools to help you navigate the complexities of brand marketing.
You’ll understand how to simplify your workflows, develop powerful narratives that resonate with different audiences (even your C Suite, haha), and return to a world in which brand marketing is intentional and fun, regardless of the platform.
3 Key Takeaways
The Brand Echo Theory - Streamline your marketing by focusing on a few key words that define your brand, reducing complexity and ensuring consistent audience recognition.
The 8 Resonance Brand Story Types - Master 8 essential brand stories that resonate with customers, stakeholders, and partners, creating powerful narratives that simplify your marketing efforts and ensure impactful communication.
The Brand Curiosity Model - Organize your marketing into manageable stages, using audience curiosity to guide them, resulting in a clear, focused strategy that maintains brand consistency across all platforms.
Cut Through the Noise to Drive More ConversionsVWO
Join Steve from Develo for an in-depth exploration of the HiPPO effect and its impact on CRO initiatives. Learn practical tips for launching your testing program, prioritizing tests effectively, and navigating stakeholder dynamics. Gain valuable insights from Develo's experiences in driving conversion rate optimization for a prominent fashion retailer.
Debut Infotech is a leading blockchain development company offering innovative solutions for secure, decentralized applications and smart contracts. We specialize in cryptocurrency development, tokenization, and blockchain consulting.
How ActiveCampaign Can Grow Your Business.pptxRakesh Jalan
Slide 1: Title Slide
Title: How ActiveCampaign Can Grow Your Business?
Subtitle: Boost Your Marketing Efforts with Powerful Automation
Slide 2: Introduction
Heading: Introduction
- Email marketing is a powerful tool for business growth.
- ActiveCampaign is a leading platform for email marketing and automation.
- Trusted by over 150,000 users.
Slide 3: Heading: What is ActiveCampaign?
- A comprehensive marketing platform.
- Features: Email marketing, automation, CRM tools.
- Ideal for small to medium-sized businesses.
Slide 4: Key Features
Heading: Key Features of ActiveCampaign
- Email Marketing
- Marketing Automation
- CRM and Sales Automation
- Machine Learning
- Services and Migration
- Inbox Extensions
Slide 5: Email Marketing
Heading: Email Marketing
- Create newsletters and campaigns.
- Drag & drop tool for easy design.
- A/B testing for optimization.
- Access to 125 pre-designed templates.
Slide 6: Marketing Automation
Heading: Marketing Automation
- Automate emails, texts, and ads.
- Personalized follow-ups.
- Comprehensive reporting.
- Features: Site tracking, lead scoring, goal tracking.
Slide 7: CRM and Sales Automation
Heading: CRM and Sales Automation
- Automate sales processes.
- Manage leads and contacts.
- Lead scoring and win probability.
- Integrate with existing sales tools.
Slide 8: Machine Learning
Heading: Machine Learning
- Filter and manage customer data.
- Make informed business decisions.
- Focus on essential data.
Slide 9: Services and Migration
Heading: Services and Migration
- Free migration service.
- Import subscriber lists, CRM data, and email templates.
- Easy transition to ActiveCampaign.
Slide 10: Inbox Extensions
Heading: Inbox Extensions
- Extensions for Chrome and Outlook.
- Manage CRM info from your inbox.
- Add new contacts and create tasks.
Slide 11: Pros and Cons
Heading: Pros and Cons
Pros:
- Numerous free templates.
- Powerful marketing automation.
- Machine learning for data management.
Cons:
- Email segmentation needs improvement.
- Pricing based on subscriber count.
- Overwhelming for new users.
Slide 12: Setting Up an Account
Heading: Setting Up an Account
- 5-step process: Email, business details, goals, tools, password.
- 14-day free trial
Slide 13: Business Growth
Heading: How ActiveCampaign Helps Business Growth
- Saves time with automation.
- Manages contacts with CRM.
- Integrates with over 850 sales tools.
- Prebuilt recipes for business growth.
Slide 14: Pricing Plans
Heading: Pricing Plans
- Four plans: Lite, Plus, Professional, Enterprise.
- Custom plans for over 100,000 contacts.
Slide 15: Affiliate Program
Heading: Join ActiveCampaign - Affiliate Program
- 20% to 30% commission on referrals.
- No need to be a customer.
- Access to resources and community.
Slide 16: Conclusion
Heading: Conclusion
- Email marketing is essential for business growth.
- ActiveCampaign offers tools to enhance marketing efforts
In an era of information overload, it takes a lot for a message to cut through the noise. More than ever before, brands are leveraging executive leaders as their messenger and most visible catalyst for brand storytelling. However, external presence alone is no longer enough; rather, one’s influence is the new imperative for communications and business success. This presentation will explore how executives are navigating the communications ecosystem, especially their attitudes, behaviors and priorities and what it takes to "Earn Influence."
Key Takeaways:
Attendees to this presentation can expect to walk away with a new understanding of what makes someone "influential," the business value of having a visible executive with a distinct voice and POV and an understanding of how to establish a persona that can help an executive show up for their audiences on all channels.
The three stories all A/E/C marketers must master are: About Me, About My Firm, and Whom We've Helped. Presented by David Lecours at the SMPS Amplify Conference 2024 in Salt Lake City, UT
Feeling the pressure to deliver more with your Go-To-Market (GTM) marketing budgets? Set your GTM motion up for success when you and your teams identify and analyze competitors' wins and misses, then adapt and apply these insights, ultimately improving conversion rates and marketing ROI. You’ll help them answer questions such as:- How can we optimize our customer journey?- What could make our messaging more powerful?- Are we targeting the right audience with these ads?Through real-world examples and actionable advice, this session will equip you to turn competitive intelligence into a potent tool for achieving superior marketing results and maximizing the impact of every dollar spent on GTM marketing strategies - before, during, and after launch.
2. RETAIL INDUSTRY
Process of selling goods & services to Consumers.
Organized (24%) and Unorganized (76%)retail.
Accounts for 10 percent in GDP.
Contributes 8 percent of total Employment.
Growing at the rate of 16.7 percent.
India ranks 5th largest retail destination globally.
2
4. 4
•Retail (service) industry.
•Owned by ADITYA BIRLA group.
•Founded in 1987, covers urban & semi – urban
India.
•Headquarters in Mumbai, Maharashtra, India.
•Initially known as ‘Manz Wear private limited’ .
•Deals in lifestyle segment.
•Number of stores , 168 and still growing.
•Managing Director: Pranab Barua
•Chief Executive Officer : Shital Mehta.
5. 5
VISION: We shall deliver Everything, Everywhere, Every time for
Every Indian Consumer in the most Profitable Manner.
MISION: Infuse Indian Brands with Confidence and Ambition .
Be Efficient, Cost Conscious and committed to
Quality.
In love with life
In love with fashion
6. 6
FEATURES:
•One Stop Shop for Customers.
•More than 200 In-house & Out-house brands.
•Quality Apparel.
•Value for Money.
•Innovative tactics to approach Customers.
MARKET SIZE:
•Market leader in the Retail Industry.
•Captures 43% of the Retail Industry.
•Organized retail sector growing at rate of 5% .
•Growing Middle Class Group.
8. 8
PESTEL ANALYSIS
POLITICAL FACTORS:
•Implementation of GST.
•Liberalized FDI policies.
ECONOMICAL FACTORS:
•Growth of service sector in GDP.
•Infrastructural growth i.e. ‘MAKE IN INDIA’.
SOCIO-CULTURAL FACTORS:
•Growing middle class group.
•Shift in taste & preferences of consumers
9. 9
TECHNOLOGICAL FACTORS:
•Growth in e – retailing.
•Extensive usage of Marketing analytics.
LEGAL FACTORS:
•Taxation policy of India.
•Excise duty of 12.5% imposed on apparels.
ENVIRONMENTAL FACTORS:
•Usage of eco-friendly shopping bags.
•Promotion through social media, rather using paper.
10. 10
STRENGTHS
•Well-established brand.
•Highly qualified
staff(6000+employees)
•Economic Pricing.
•Product range.
WEAKNESS
•Wide span of control.
•More complexity.
•Applications of IT.
•Employee retention.
OPPORTUNITIES
•Merge with Global
Brands.
•Growth in middle class
group.
•Increase in disposable
Income.
THREATS
•Being pioneer, extensive
competition.
•New entrants.
•International exposure of
competitors.
SWOT
ANALYSIS
18. 18
Income (Occupation):
•Professional: Formal wear
Lower (Sales staff) T-shirts and jeans
Middle (Students) College formals
Upper (Manager) Corporate suit
•Income (Women : Professional and non-working)
Upper: Professional
Lower: Homemakers
•Income (Behavioral)
Price conscious people are purchasing as per their
purchasing power.
23. 23
IN HOUSE BRANDS
Ajile, candie’s , poppers,
alto moda, bare kids, chalk,
poppers, chirpi pie, indus
route.
OUT HOUSE BRANDS
Monte carlo, jealous 21, latin
quarters, rayban, fastrack,
caprese, lavie, baggit.
26. Communication strategy
ATL
(ABOVE THE LINE)
BTL
(BELOW THE LINE)
Newspaper
Radio
Television
Website
Social
networking
Events,
Pamphlets,
Messages
Mails
30. 30
AREAS OF CONTROL
Cash control.
Inventory control.
Employee retention.
New customers retention.
Advertisement Budgets.
31. 31
The company aims to achieve more market share in the Indian market.
This can be accomplished by bringing variety in their existing products
available at an affordable prices.
The Pantaloons targets the increasing middle income group. Gradually,
More of the consumers have shown a drastic shift in their tastes and
preferences.
•Proper promotion should be done so that more people knows about the
sales season’s onset.
•To create more awareness, advertising campaign in the form of fashion
show can be organized.
•During sales, the brand offers discounts at variety of products.
Certain offers like gift with pay can be used to retain and attract
customers.
32. 32
•Better services in terms of logistics for
customer.
•There should be more billing counters as
during weekends there is more rush so as to
handle customers in a better way.
•Value added services can be improvised so
that customer avail those services and produce
positive feedback towards the brand.