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Pantaloons ppt
- 2. Pantaloons Fashion & Retail is an Indian premium clothing retail chain. The first pantaloons store was launch in Gariahat, Kolkata in 1997. Pantaloons was previously controlled by the Future Group, but has now been taken over by Aditya Birla Nuvo limited (ABNL). Operates in multiple retail formats in both, value and lifestyle; segment of the Indian consumer market. Mr. Ashish Dixit (Managing Director) Ms. Shital Mehta (CEO) Headquartered in Mumbai. The company has over 1000 Store across 71 cities in India and employs over 40,000 people. According to the Brand trust Report 2014, a study conducted by trust Research Advisory Pantaloons featured among 100 most trusted brands in India. About us…….
- 3. •Channels •Coverage •Locations •Inventory •Transportation •Logistics •Advertising •Personal Selling •Sales Promotion •Public relations •List Price •Discount •Payment period •Credit terms • Variety • Quality • Design • Brand name • Features • Packaging PRODUCT PRICE PROMOTIONPLACE Marketing mix
- 5. PRODUCT MIX MEN’S WEAR WOMEN’S WEAR KID’S WEAR ACCESSORIES HOME DECOR Casual Formal Ethnic Sports Plus size Fashion Innerwear Casual Formal Ethnic Sports Plus size Fashion Lingerie Casual Ethnic Hand bags Watches Footwear Sunglasses Perfumes Jewelry Luggage bags Cosmetics Curtains Bed sheets Pillow Pillow covers
- 6. Price decisions consistent with firm’s marketing strategy and target market. They propose to provide branded products at 10% less than the MRP and 20% off on the local brands. The types of pricing:- Seasonal pricing Product bundling pricing Promotional discount Pricing Strategies
- 8. They promote in house brands with some space with other brands. The pantaloons payback Green card, which is a unique loyalty programs, has been designed exclusively for pantaloons, customer to enhance customer experience. Presently offered over 4 million members, the programs entitles members to discounts in terms of points and special privileges at pantaloons store. All types Sale and Discounts. Online and Offline promotions. PROMOTION
- 9. Chain of store mainly functioning in malls. Store located nearer to the competitors. Product availability mainly depends on the city of operations. Pantaloons have distribution collection center (DCC) in four major metros of the country. It has about 100 stores all over India. They have also introduced online shopping. Exclusive store for women’s and kid’s. In store they keep 70% of their own brand and remaining 30% of other brands. Manufacturer own Manufacturer other DCC pantaloons Retailer Retailer Customers Customers PLACE
- 12. Rising income and demand for quality products to boost consumer expenditure. Consumer expenditure estimated to be US$ 3.6 trillion by 2020 vis-à-vis US$0.627 trillion in 2016 Indian retail one of the fastest growing market in the world due to economic growth By 2020 retail market in India is projected to reach US$1.3 trillion from US$ 672 billion in 1016 India’s modern retail to be three times in next 5 years The modern retail market is expected to grow from US$ 60 billion to US$ 180 billion during FY20 FINANCE…..