More Related Content
What's hot
What's hot (20)
Similar to detailed information about pantaloons
Similar to detailed information about pantaloons (20)
Recently uploaded
Recently uploaded (20)
detailed information about pantaloons
- 1. 1st Semester Project BY- SAHIL ARORA M.B.A – 3
- 3. SECTOR INFORMATION • India is ranked first in the Global Retail Development Index 2017 • The total market size of Indian retail industry reached US$ 672 billion in 2017 • Retailing in India accounts for over 10% of the country's Gross Domestic Product (GDP) and around 8% of the employment (Source: IBEF). Source: indiaretailing.com, BMI Research, Consumer Leads report by FICCI and Deloitte - October 2018 0 100 200 300 400 500 600 700 2000 2002 2004 2006 2008 2010 2012 2013 2014 2015 2016 2017 204 238 278 321 368 424 518 490 534 600 641 672 MARKET SIZE OF RETAIL FASHION OVER PAST FEW YEARS IN INDIA
- 4. Threat of Substitutes Threat of New Entrants • High – Threat of substitute products is high. However, customers may purchase products from a local store instead of purchasing from a retailer Bargaining Power of Suppliers • Low – Retailers have low switching costs, which make the supplier power low. Larger retailers can easily switch to different suppliers. Competitive Rivalry • High – Entry of foreign players market and e-retailers • Customers’ low switching cost. • The fragmented Indian Retail sector Bargaining Power of Buyers • High – The consumers are price sensitive and have information about the product and its price • Low switching cost gives customers high bargaining power • Medium – Entry as a retailer is quite simple. However, players need to establish strong distribution channels and achieve economies of scale to compete Positive Impact Negative Impact Neutral Impact PORTER’S 5 FORCE MODEL
- 5. COMPANY INFORMATION 1 FOUNDED IN 1987 2 • It is Subsidiary of Aditya Birla Group • Pantaloons Fashion And Retail Limited is an Indian clothing retail chain • Pantaloons has 209 fashion stores in 40 cities and towns in India. HEADQUATER IN MUMBAI
- 6. S W O T STRENGTH WEEKENESS OPPORTINUTIES THREATS • One of the largest retailer by market capitalization. • Updated with changing consumer preferences. • Too many options • Pantaloons does not functions internationally • Slow economy and financial slowdown. • Price wars between competitors • Tie-ups with fashion institutes and online brands. • Rising income and awareness creates large shift toward branded clothing.
- 7. PRODUCT PROFILE Women Men Kids • Top wear • Bottom wear • Active wear • Ethnic wear • Top wear • Bottom wear • Active wear • Ethnic wear • Top wear • Bottom wear • Active wear • Ethnic wear
- 8. Competitors analysis 43% 6%18% 7% 8% 6% 12% Competitors Analysis Pantaloon retail Provogue Shoppersnstop Trent Brand house Koutons Retail others Source- • Pantaloons is leading the market by holding 43% Indian market share. • Shoppers stop is giving a cut throat competition to Pantaloons with its 18% market share.
- 9. • High quality clothes and number of premium and non premium brands. • Good range of Casuals wear. • Large Number of choices creates confusion. • Premium pricing are not affordable by lower class customers. • Tie ups with fashion designers could be a great opportunity. • Government allows 100% FDI in online retail Strength Weakness Opportunities Threats • Being number one has become target of competitors. • Consumer lifestyle changes could lead to less demand for pantaloons retail. SWOT ANALYSIS
- 10. MARKETING MIX P R O D U C T P R I C E P L A C E P R O M T I O N • 200 brands, A mix of private labels and licensed brands • MEN’S WEAR HAS 1. Casual 2. Formal 3. Ethnic etc. • Pricing decision depends on firm’s marketing strategies and target market • Provide branded 10% less than the MRP or 20% off on local brands. • Pricing like Seasonal pricing • Pantaloons Green Card only for pantaloons customers, enhances the customer experience • Online and Offline Promotions • Different Sales and Discounts • Chain of stores mainly functioning in malls • In stores they keep 70% of their own brands and 30% of other brands. • Has around 100 Retail Stores.
- 11. SEGMENTING Geographical Segmentation: • INDIA • URBAN • SUB-URBAN Demographic segmentation: • Age: a) 0-14 years (kids) b) 14-28 (youngsters) c) 28-40 (adults) • Occupation: a) Professional b) Students c) Homemakers Psychographic segmentation: • Fashion followers • Shopaholics • Trend setters Behavioral segmentation: • Occasions: a) Seasonal b) Holiday c) Special occasion d) Regular occasion • Benefits: a) Quality b) Economy
- 12. TARGETING Pantaloons is mainly targeting people as per their income. Middle income group people are enjoying more services of pantaloons. POSITIONING Pantaloons is positioning them as a store which gives: POINT OF PARITY • Value • Choice • Quality and latest trend
- 13. PRODUCT LIFE CYCLE • The Product Life Cycle of Pantaloons Men’s used to maturity. • The sales are stable and keep fluctuating. • Pantaloons keep adding new designs of clothes for Men’s.
- 15. JOB DISCRIPTION • MANAGEMENT TRAINEE- Minimum qualification required • MBA’s from “A” and “B” grade Institutes (MARKETING, FINANCE, H.R.) • IT Engineers • Fresh CA’s SELECTION PROCESS • STANDARD APPLICATION FORM: • LETTER OF APPOINTMENT • SERVICE AGREEMENT • ANTECEDENT VERIFICATION
- 16. BUSINESS FINANCIAL ANALYSIS Direct cost of the company 2019 = 604.21+3549.26+ (228.50) + 913.02 = 4837.99 2018 = 664.16+2971.99+ (246.07) + 772.33 = 4162.41 Changes compared to previous year = (4837.99 – 4162.41)/4162.41 = 16.23% Indirect cost of the company 2019 = 913.02+187.42+282.33+2725.66+172.12 = 4280.55 2018 = 68.82+772.33+171.60+280.52+2541.38 = 3834.65 Changes compared to previous year = (4280.55-3834.65) / 3834.65 =11.62%
- 17. • FIXED ASSETS FIXED ASSETS DURING THE YEAR ENDED, 2019 = 2628.19 FIXED ASSETS DURING THE YEAR ENDED, 2018 = 2577.87 CHANGE IN FIXED ASSETS = AMOUNT IN 2019 – AMOUNT IN 2018 = 2628.19 – 2577.87 = 50.32 • WORKING ASSETS WORKING CAPITAL = CURRENT ASSETS – CURRENT LIABILITIES