Pantaloons is a large format fashion retailer in India and a division of Aditya Birla Fashion and Retail Ltd. It posted revenues of INR 2,164 crores in FY15-16, up 17% from the previous year. Pantaloons retails over 200 licensed and international brands, including 24 exclusive in-house brands. It enjoys a loyal customer base of over 5 million as of March 2016. Pantaloons focuses on the middle and upper middle class urban families in India through its stores, website and various marketing strategies like celebrity endorsements.