Pantaloons - Retail Complete Study
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Pantaloons is a large format fashion retailer in India and a division of Aditya Birla Fashion and Retail Ltd. It posted revenues of INR 2,164 crores in FY15-16, up 17% from the previous year. Pantaloons retails over 200 licensed and international brands, including 24 exclusive in-house brands. It enjoys a loyal customer base of over 5 million as of March 2016. Pantaloons focuses on the middle and upper middle class urban families in India through its stores, website and various marketing strategies like celebrity endorsements.
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Pantaloons - Retail Complete Study
- 1. PANTALOONS RETAIL IN LOVE WITH LIFE IN LOVE WITH FASHION Krishnanu Gautam, Ayush Solanki, Sachin Agrawal, Palak Gaur, Sabby Dani http://www.free-powerpoint-templates-design.com
- 2. INTRODUCTION • Pantaloons, a division of ABFRL has always been o ne of the most loved large format fashion retailers i n India • Voted as 'India's Most Trusted Apparel Retail Brand, (Brand Equity Survey 2014/2015) • Pantaloons posted revenues of INR 2,164 crores in FY15-16, up by 17 percent from the previous year • Pantaloons today retails over 200 licensed and inter national brands, including 24 exclusive in-house brands • pantaloons.com is the official online store for Pantal oons in India • Pantaloons enjoys a loyal customer base of over 5 m illion (as of 31 March 2016)
- 4. BRAND PORTFOLIO FASHION •AJILE •ALTO MODA •BARE DENIM •BARE LEISURE •BYFORD •INDUS ROUTE •JM SPORT •RICHARD PARKER •RIG •SF JEANS •SPIRITUS •URBAN RANGER •AJILE •AKKRITI •ALTO MODA •ANNABELLE •BARE DENIM •DREAMZ •FOREVER GLAM •HONEY •JAMINI •RANGMANCH •RIG •SF JEANS •TRISHAA •AJILIE •AKKRITI •BARE KIDS •CHALK •CHIRPIE PIE •INDUS ROUTE •POPPERS PANTALOONS
- 5. MARKET SHARE RETAIL Revenue: INR 2124 cr FY:2015-2016 17 percent increase PANTALOONS 43% 18% 16% 9% 8% 6% Sales Pantaloons shoppers stop Lifestyle Max Globus Others
- 7. MARKETING MIX PRODUCT Various brands of clothing and accessories 01 PLACE Website and stores 02 PRICE Various pricing strategy like seasonal discounts 03 PROMOTION Different medium like TV, print, online etc 04
- 8. STP RETAIL Middle and upper middle class urban families TARGETING People looking for good quality affordable apparel SEGMENTING Fashionable brand with affordable prices POSITIONING
- 11. ADVERTISEMENTS RETAIL Traditional way, Print etc OFFLINE Websites, social media etc ONLINE
- 12. ENDORSEMENT PANTALOONS RETAIL Some of those celebrity endorsers are Lara Dutt, Zayed khan and Bobby Deol
- 14. CSR Aditya Birla
- 18. Thank you Fashions fade, style is eternal