Myntra Porter's value chain
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The document discusses Myntra's value chain and supply chain framework. It describes Myntra's primary activities including inbound logistics, where it procures products from various brands. It also discusses operations like sorting, quality checking, and labeling products. Outbound logistics involves third party couriers delivering products. Marketing and sales and customer services are also core activities. Support activities mentioned include maintaining firm infrastructure, effective human resource management, leveraging technology, and efficient procurement processes.
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Myntra is an Indian e-commerce company specializing in fashion. It has established itself as a leader through innovative marketing strategies. Myntra collaborates with influencers and offers an affiliate program to promote referrals. It also uses effective email, search engine optimization, advertising, sponsorships, partnerships, SMS marketing, and engaging content to attract and retain customers. Myntra's marketing mantra focuses on making loyal customers through both online and offline channels while showcasing the value and accessibility of fashion.
Myntra Case Study
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A Study On Customer Satisfaction With Reference To Myntra Nbsp
- The document discusses a study on customer satisfaction with the online retailer Myntra in India. It provides background on Myntra, describing its founding, acquisitions, campaigns, and a new reality show.
- The conclusion of the study found that customer satisfaction with Myntra is most affected by security, product availability, pricing, and delivery time. The company must ensure these factors are efficiently managed.
- Understanding factors that lead to customer dissatisfaction can help e-commerce companies improve.
Nykaa.com ppt
Nykaa.com is an Indian online platform seller of beauty, wellness, and fashion products. It is good example of omni channel supply chain. This ppt is prepared for Nykaa.com value chain, competitive advantage, business model and also Nykaa.com competitors. I hope it will be helpful. Thank you!
DMS myntra.com- Ananya Sharma
Myntra is an Indian e-commerce company that sells fashion and lifestyle products online. It was founded in 2007 and acquired by Flipkart in 2014. Myntra aims to provide a hassle-free shopping experience with a wide range of over 500 brands. Key aspects of Myntra's business model include partnerships with 3000 brands, an emphasis on marketing and sales, and a customer service focused approach. Myntra utilizes both traditional and digital marketing strategies such as celebrity endorsements, TV commercials, and social media promotions.
myntra Online Shopping Store
Myntra is an Indian online retailer for fashion and lifestyle products headquartered in Bangalore. It was founded in 2007 and acquired by Flipkart in 2014. Myntra operates as an aggregator for over 350 national and international brands. It partners with top brands to offer current season merchandise at MRP prices through its business-to-customer website model. Myntra has run several brand campaigns since 2011 to promote its fashionable image and products. It focuses on quality over quantity and innovation compared to its main competitor Jabong.
Myntra Case Study 2024 - Complete Marketing Strategy
Dive into Myntra's success story! This 2024 case study explores their journey from a gifting platform to India's dominant fashion retailer. Discover how strategic partnerships, data-driven marketing, and innovation fueled their growth. Learn valuable insights for your own e-commerce journey!
internship in big bazaar document
Future Group is one of India's leading business conglomerates led by Kishore Biyani. It operates various retail formats across India under brands like Big Bazaar, Food Bazaar, and Central. Future Group has a presence in consumer products, retail, fashion, finance, insurance, and other businesses. It aims to make quality products and services affordable for Indian customers through innovative retail formats. Future Group is committed to developing the Indian retail sector and empowering communities through job opportunities.
Flipkart
Flipkart is an Indian e-commerce company founded in 2007 that sells books and has expanded into other product categories. It has over 4,600 employees and $1.6 billion in annual revenue. The company aims to provide customers with a hassle-free shopping experience. Flipkart has been successful due to its robust backend operations that efficiently handle procurement, warehousing, logistics and customer service. It aims to become the Amazon of India through its focus on customer satisfaction.
Flipkart
Flipkart is an Indian e-commerce company founded in 2007 that is one of the leading online retailers in India. It sells a wide range of products including books, electronics, apparel and more. Flipkart uses SEO, social media marketing and television advertisements to promote its brand and products. It aims to provide customers with a simple and reliable shopping experience through features like cash on delivery, easy returns, and customer service. Flipkart's success is built on its robust supply chain and logistics network that allows it to store and deliver large numbers of products efficiently.
Internship under prof. sameer mathur
This document discusses marketing and provides an overview of key marketing concepts. It summarizes that marketing is about creating, communicating, and delivering value to customers and managing customer relationships. It also discusses the five competing concepts that organizations can use, including production, selling, marketing, product, and holistic concepts. Finally, it discusses the importance of collecting information and forecasting demand through a marketing information system to assess needs and distribute timely information.
SM presentation on history of Myntra company
Introduction
Competitors
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Market strategies
Business models
Summary
Myntra CRM
Myntra is India's leading online fashion platform offering over 2,000 brands. It uses CRM to improve customer relationships and retention. The Myntra app provides unique features like image search and push notifications. It also runs the reality show "Myntra Fashion Superstar". The app includes themes and click-through rates are low, with 13.4 million visitors but only 2.2% converting to sales. Myntra focuses on search engine optimization, email marketing, community engagement and quality customer service to improve sales and customer loyalty.
Prettysecrets.com- A Women Fashion Ecommerce Private Limited
This is one of my internship report with prettysecrets (MTC Ecom Pvt Ltd),Mumbai. Although I didn't have any specific project, I have worked on different areas. During my internship, I worked on three different small projects and hence, the above report contains those study.It was a great experience for me. I hope you will like it.
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Myntra is a one stop shop for all your fashion and lifestyle needs. Being Ind...
Myntra is a one stop shop for all your fashion and lifestyle needs. Being Ind...
A Study On Customer Satisfaction With Reference To Myntra Nbsp
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Myntra Porter's value chain
- 1. VALUE CHAIN ANALYSIS Group 6 : Shubham Rathi Rohit Anand Akshansh Chaudhary Khyati Jain Pritichhanda Paltasingh Tijo George
- 2. SUPPORTACTIVITIES PRIMARY ACTIVITIES Firm Infrastructure Procurement Human Resource Management Technology Inbound Logistics Operations Outbound Logistics Marketing & Sales Service PORTER'S VALUE CHAIN
- 3. ABOUT US Myntra is an Indian fashion e-commerce company headquartered in Bengaluru, Karnataka, India. Myntra was founded in 2007 to sell personalized gift items later on in 2011 it got in Fashion & apparel industry. Myntra was established by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena in February 2007. In May 2014, Myntra.com was acquired by Flipkart. In July, 2016 Myntra acquired their rival Jabong.com to become India’s largest fashion platform. Records 47% YoY Growth, 2.8M Orders Placed, 9M Products Sold. Overall, 50% of the total sales came from Tier 2 and 3 cities.
- 5. Inbound Logistics Myntra procures products of numerous brands such as Levi’s, Adidas, Nike, UCB etc. from respective factories or warehouses in bulk They also have Inhouse brands and oversee production themselves For eg: Roadster
- 6. Operations • Every item received is counted, sorted, quality checked and labelled • Each item gets a product code and a unique ID no. to follow any traceability • All new Products are photographed and Dimensions recorded • As soon as an order is received Packaging and billing procedure takes place and the product is handed over to Outbound logistics team
- 7. Outbound logistics • It is one of the critical activities for Myntra • They use third party courier for their outbound logistics. • It is their responsibility to give the demanded product to the third party courier as soon as possible. They then keep track of the lead time and try to reduce it with collaboration from the courier company • In house Logistics Partner E-Kart
- 8. Marketing and Sales It is a core activity of Myntra. Through proper marketing Myntra is creating awareness among customer & enhancing their online shopping experience. By looking at the popularity of Myntra we can conclude that Myntra is doing a much better job in Marketing & providing its services to customer.
- 9. Services • Try and buy Service • Easy Return • Easy Exchange • Easy Refund • Exchange your old clothes and accessories, earn points and save on next Shopping
- 11. Firm Infrastructure – The basic requirement of Myntra was for the office to reflect youthfulness, freshness, and vibrancy while incorporating fashion as the overall theme. The design team left no stone unturned in making this dream a reality.
- 12. Human Resource Management- Myntra is one such support activity that can make or break any organization in the long run. It is a very employee friendly organization. The firm focuses on work-life balance.
- 13. Technology- Its technology allows online retail to be possible by hosting the website in which the customer can browse through the online catalogue, choose what he wants to buy, make online payment and receive the goods at his/her doorstep.
- 14. Procurement- It is important for Myntra as they deal in merchandising; they receive the finished goods from various brands, store them at their various warehouses and then ship them to the customer when ordered.
- 15. SUPPLY CHAIN FRAMEWORK OF MYNTRA
- 16. Thank You