This document provides a report on Consumer Product Limited. It begins with an introduction to fast moving consumer goods (FMCG) and provides an overview of the major players in the Indian FMCG sector. Some of the top FMCG companies in India are listed as Hindustan Unilever Ltd., ITC, Nestle India, GCMMF (Amul), Dabur India and others. The outlook for the FMCG sector in India is positive given the large population and low per capita consumption currently.
Hindustan Unilever (HUL) is the largest FMCG company in India, followed by Nestle India, ITC, and Dabur. Over the past 3-5 years, HUL has grown through expanding its large distribution network. Nestle India's growth slowed to 8% annually while ITC and Dabur grew around 25-30% through expanding into international markets and new product segments. The top FMCG companies have a presence across multiple segments like food, beverages, personal care, home care, and healthcare. HUL maintains a leading market share across segments while shares of Nestle, ITC and Dabur have been increasing in recent years through innovations and acquisitions.
Hindustan Unilever Limited (HUL) - Company AnalysisShailendra Singh
Hindustan Unilever Limited (HUL) is India's largest FMCG company. It has a portfolio of brands in home and personal care such as Lux, Lifebuoy, Surf Excel, Fair & Lovely, and Dove. The FMCG sector in India is estimated to reach $103.7 billion by 2020, growing at 16.5% annually. HUL generates over 45% of its revenue from rural India. It has a strong distribution network of over 6.4 million retail outlets across the country. HUL faces competition from other FMCG giants like ITC, P&G, Nestle and Dabur. Its future growth prospects lie in expanding its rural footprint and product portfolio
- Godrej Consumer Products Ltd is India's largest manufacturer of consumer goods such as soaps, oils, and home care products. It has a wide product range sold in India and other global markets.
- The company has seen strong financial growth in recent years with increases in total income, net profit, and profit before tax. However, the global demand for oils and fats has declined while demand for soaps and personal care products has remained steady.
- Godrej operates multiple business units and has pursued acquisitions and joint ventures to expand its portfolio and geographic reach. It faces competition from other major Indian consumer goods companies but maintains its market position through green initiatives and investments in research and development.
Hindustan Unilever Limited (HUL) is India's largest consumer goods company based in Mumbai. It is a majority owned subsidiary of British-Dutch company Unilever. Formed in 1933 as Lever Brothers India Limited, it was renamed in 2007 as HUL. HUL's product portfolio includes foods, beverages, cleaning agents and personal care products which it distributes to over 2 million retail outlets across India. When analyzing HUL's product portfolio using the BCG matrix, its food brands and home care brands would be considered cash cows due to their large market share in mature industries. Personal care brands would be stars due to their large market share and growth in an expanding market.
The document discusses India's fast moving consumer goods (FMCG) sector. It notes that the FMCG sector contributes around 3% to India's GDP and provides 3 million jobs. The market is over Rs. 85,000 crores and includes household care, personal care, and food and beverages. It also profiles the top 3 FMCG companies in India - Hindustan Unilever Ltd., ITC Ltd., and Dabur India Ltd. The FMCG sector is expected to maintain robust growth, reaching a size of Rs. 620,000 crores by 2020. Rural India represents a major untapped market potential as rural consumers account for around 55% of total FMCG sales.
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company. It touches the lives of two out of three Indians with over 20 categories of home and personal care products and foods and beverages. HUL is a subsidiary of Unilever, one of the world's leading suppliers of fast moving consumer goods. Unilever has a 52% shareholding in HUL. HUL's brands such as Lifebuoy, Lux, Surf Excel, and Fair & Lovely are household names across India. HUL manufactures products in over 35 factories across India and has a distribution network covering over 6.3 million retail outlets. HUL believes in contributing to community development through various
This document provides an overview and analysis of Hindustan Unilever Limited (HUL). It discusses HUL's history, product portfolio, distribution network, rural market strategies, M&A strategy, core competencies, PESTLE analysis, SWOT analysis, Porter's Five Forces analysis, value chain and other strategic frameworks. Key points include:
1) HUL is India's largest FMCG company with over 80 years of history and 400+ brands including Lifebuoy, Surf Excel, Fair & Lovely, and Vaseline.
2) It has a wide distribution network reaching over 7 million outlets through over 7,000 redistribution stockists.
3) HUL's Project Sh
HUL and ITC are the two largest FMCG companies in India. HUL has the largest portfolio of household brands and saw higher sales turnover in 2013 than 2012. ITC was originally an tobacco company but has diversified into foods, hotels, and other sectors. Both companies divide customers into segments - striving, aspiring, and affluent - and target each segment differently with branded products at various price points. While HUL focuses on cost leadership, ITC aims to deliver value. ITC has overtaken HUL in food sales but HUL maintains an overall lead in the non-cigarette FMCG market. Both companies employ strategies around segmentation, targeting, and positioning to compete effectively.
This report contains a complete analysis of FMCG SECTOR which includes history, companies background, financial and working of companies (top 5 companies) under FMCG sector.
This document provides information about ITC Ltd., an Indian conglomerate company headquartered in Kolkata, West Bengal. It discusses ITC's diversified business segments including FMCG, Hotels, Paperboards, Packaging, and Agri Business. The document gives a brief history of ITC starting as Imperial Tobacco Company of India in 1910 and rebranding over time. It highlights ITC's numerous brands and products, rural initiatives like e-Choupal, and goals of creating value for shareholders and the nation.
Dabur India Limited is India's leading FMCG company with interests in health care, personal care and foods. Founded in 1884, Dabur has a history of over 100 years and markets its products in over 50 countries worldwide. Dabur has two major business units - Consumer Care Division and Consumer Health Division. The company traces its origins back to 1884 when Dr. S.K. Burman started a health care products facility in Calcutta and over time expanded its Ayurvedic medicine offerings and established research laboratories to develop scientific processes.
Hindustan Unilever Ltd. (HUL) is India's largest fast moving consumer goods company with leadership across home and personal care and food and beverages. The document discusses HUL's company overview, strategic position analyzing Porter's five forces, SWOT analysis and market segments. It also covers HUL's strategic choices regarding corporate strategies like acquisitions and joint ventures, business strategies around product innovation and pricing. Finally, it discusses HUL's strategy implementation covering their organization structure, balance scorecard, managing people and more. In summary, the document provides an in-depth analysis of HUL's business strategies across various levels to achieve their mission of adding vitality to people's lives in India.
1) boAt is an Indian company that markets audio products like headphones, earbuds, speakers, and accessories. It was founded to create affordable, fashionable audio products for millennials.
2) boAt focuses on understanding customers' needs, desires, and behaviors. It markets directly to millennials online and through social media influencers. Customers feel a sense of community as "boAtheads".
3) boAt has seen great success and recognition, becoming the top audio brand in India. It plans to raise $500 million in an IPO to further expand its product lines and global market share.
Reliance was founded in 1966 in India by Dhirubhai Ambani. It is now led by his sons Mukesh and Anil Ambani and has diversified into many industries including oil, gas, petrochemicals, textiles, retail, and telecommunications. Reliance Retail was established in 2006 as the retail division of Reliance Industries and has grown to over 900 stores across various formats. The company focuses on sustainable growth, enhancing quality of life, and ensuring energy security for India through its businesses and corporate social responsibility programs in education, health, community development, and the environment.
Internship Report on ITC Ltd. "A Study of various factors leading to purchase...Justus George
This document provides information about a study conducted on the various factors influencing consumers' purchase decisions regarding bathing soaps with respect to ITC Ltd.'s Fiama Di Wills brand. It includes a declaration, acknowledgements, table of contents, and sections on the organization (ITC Ltd.), the identified problem/research objectives, research methodology, results and findings, and the author's routine work during their internship. The study aimed to analyze the various factors leading to consumers' purchase decisions regarding bathing soaps in order to understand customer preferences and improve ITC Ltd.'s Fiama Di Wills brand performance.
BigBasket is India's largest online grocery retailer founded in 2011 by Hari Menon and four others. It offers over 18,000 products across various categories for delivery all across India. In its early days, the founders launched a similar retail venture called Fabmart in 1999 but it was ahead of its time. In 2015, BigBasket acquired Delyver.com to expand its delivery network. Currently, it faces competition from other online grocery startups and large ecommerce companies entering the grocery delivery space. BigBasket plans to expand to new cities and launch offline kiosks called BB Instant in apartment complexes.
- ITC Ltd. operates several strategic business units including FMCG, cigarettes, hotels, agri business, paperboards and packaging, and infotech.
- Cigarettes have been ITC's core business since 1910 and account for 70% market share, though they make up only 15% of tobacco consumed in India.
- Other FMCG products include food, apparel, personal care, stationery, safety matches, and agarbattis.
- ITC operates luxury hotels under various brands and has over 90 hotels across India and internationally.
- The agri business division works with farmers through initiatives like e-Choupal and provides agricultural inputs and services.
- Packaging and paper
This document discusses the branding strategies used by Godrej, an Indian conglomerate. It notes that Godrej started as a manufacturer of locks in Mumbai in the early 1900s. Over time, through the efforts of its founders and their vision, Godrej grew into a large industrial group. The document then outlines some of Godrej's main branding approaches, including endorsement branding, brand extension, umbrella branding, and double branding. It provides examples of how Godrej has implemented each strategy across its various product categories such as soaps, appliances, and real estate.
Godrej is an Indian company based in Mumbai that deals in a wide range of products including appliances, furniture, security solutions, healthcare, outsourcing services, and more. Founded in 1897 by Ardeshir Godrej, the company's mission is to operate new businesses capitalizing on the Godrej brand image of reliability and integrity, while aiming to delight customers in India and abroad through its globalized vision. Godrej contributes to the environment through various initiatives and has a hierarchical organizational structure with management teams and a board of directors overseeing its 19 manufacturing plants.
The document summarizes a presentation about Tata Swach water purifiers. It discusses that Tata Chemicals operates in diverse sectors including agriculture and produces Tata Swach, a water purifier. Tata Swach uses patented TSRF nanotechnology and removes bacteria/viruses without electricity or running water. It then provides details on the purification system, target markets, competitiveness, pricing policies, and distribution channels. Customer testimonials are also included.
Chotukool team renegade(mica ii) 02-11-12team_renegade
Team Renegade presents a case study on ChotuKool, a portable and compact cooling solution that does not use a compressor. It weighs only 7.8 kg, runs on 55 Watts of power from batteries or electricity, and can keep items cool for hours without power due to high-end insulation. ChotuKool sells through partnerships with Indian postal services and women's self-help groups, providing a low-cost option for cooling to rural areas without reliable electricity. An analysis shows it has benefits for small businesses, consumers, and entrepreneurs, though awareness remains low and it cannot be used where there is no power for over a day.
Godrej launched the Chotu Kool refrigerator in 2010 to target the 80% of Indian families that do not own a refrigerator. The 43-liter Chotu Kool runs on a solid state electronic chip and works on 230V AC or invertors. It has a plastic body that is rust-free and weighs 8.9 kg. Godrej distributes Chotu Kool through India Post's 150,000 post offices to reach rural areas cost effectively. The refrigerator was designed based on research with households that never owned a refrigerator before.
This document discusses Godrej's Chotu-Kool refrigerator, a small and affordable refrigerator designed for rural Indian markets. Key points:
- Chotu-Kool is a portable 1.5 foot tall refrigerator that runs on batteries, keeping items cool for hours without power. It costs Rs. 3,000-3,500.
- Godrej saw an opportunity to disrupt the refrigerator market by designing for low-income rural consumers not served by traditional models.
- Chotu-Kool is manufactured in Maharashtra and distributed through rural networks like NGOs and micro-finance institutions to maximize access.
- While the simple and affordable design has been successful, Godrej faces challenges in further lowering the price
Godrej is an Indian conglomerate established in 1897 that operates in various sectors including agriculture, security, furniture, appliances, consumer products, and real estate. It is a family owned business with headquarters in Mumbai. Godrej uses a marketing mix of product, price, place, and promotion to market its wide range of offerings. Its products include appliances, personal care items, and cleaning agents. It prices products competitively and uses celebrities in television, print, and online advertisements to promote its trusted brand. Godrej has a strong distribution network and sells products in retail shops, showrooms, malls, and online.
Godrej is a large Indian conglomerate with several divisions including security equipment, furniture, home appliances, and material handling equipment. Its home appliance division produces refrigerators under various models including Cold Gold Deluxe, EON, Pentacool, Axis, No. 1, GDC 1105, Edge, and Neo. The Godrej logo was modified from a bright red to a tricolor design. The brand aims to have a more contemporary personality while maintaining its reputation for trust and reliability, and markets its refrigerators as energy efficient and environmentally friendly.
Mr. Azim Premji is an Indian business tycoon and philanthropist who transformed his family's vegetable oil company Wipro into a global IT giant. He was the richest man in India from 1999 to 2005. Premji took over Wipro at a young age of 21 and diversified it from vegetable oils into consumer products and then IT services. Under his leadership, Wipro became one of the largest IT companies based in India. Premji is also a renowned philanthropist who has pledged $2 billion to improve school education in India through his Azim Premji Foundation. He believes in empowering others and building highly motivated teams to achieve success.
Narayan Murthy is an Indian business leader who co-founded Infosys. As CEO for 21 years, he helped build Infosys into a globally respected company through his vision of ethical business practices and focus on employees. He led with a participative style, involving employees in decisions. Murthy believes in the power of education to drive innovation and sees a need to reform India's education system to focus less on rote learning and more on creativity. He has received many honors for his entrepreneurship and philanthropy.
Mukesh Ambani is the Chairman and Managing Director of Reliance Industries Limited, the largest private sector company in India. He owns 44.7% of RIL, making him India's richest person and the second richest person in Asia. Ambani has retained his position as the richest Indian for five years in a row. He has extensive business experience growing RIL and leading initiatives such as the largest oil refinery in India. Ambani lives with his family in Antilia, the most expensive home in history valued at over $1 billion in Mumbai.
The document provides an overview of Mukesh Ambani, the richest person in India and chairman of Reliance Industries Limited. It details his background, education, career history and role in building Reliance into the largest private sector company in India. It also summarizes Ambani's leadership style, corporate social responsibility initiatives, awards, and future plans to expand Reliance's operations into new sectors and technologies.
Aditya Godrej is the chairman of the Godrej Group, an Indian conglomerate founded in 1897 and managed by the Godrej family. Godrej received his undergraduate degree from MIT and MBA from MIT Sloan. He joined the family business after returning to India and is now chairman. The Godrej Group operates in sectors like real estate, consumer products, appliances, and agriculture, and is one of the largest and oldest conglomerates based in Mumbai, India. As of 2012, Aditya Godrej has a net worth of $9 billion making him one of the richest Indians.
The Godrej Group established in 1987 has undergone significant changes to adapt to increasing competition, leadership changes, and globalization. This included corporate restructuring by pruning divisions and embracing global expansion. People-oriented changes opened communication channels and introduced training programs. Technology changes connected employees and suppliers/distributors. The group's "3 by 3" strategy focused on key markets and categories. Implementation of total quality management used Kotter's model with short term wins reducing changeover time and inventory. Adi Godrej as chairman shifted to a decentralized structure with non-family CEOs and bottom of pyramid products focusing on social responsibility and talent development.
Ratan Tata took over leadership of the Tata Group in 1991 and transformed it into one of India's largest conglomerates over 19 years. Under his visionary leadership, Tata introduced many innovative products and expanded globally through strategic acquisitions. Some of his biggest successes included launching India's first indigenously-developed car, the Tata Indica, acquiring Tetley tea, and forming a joint venture with Starbucks for India. Despite failures early in his career, Ratan Tata proved himself to be a creative, risk-taking leader with strong values of social responsibility.
Lakshmi Nivas Mittal is an Indian-British businessman who is the chairman and CEO of ArcelorMittal, the world's largest steelmaking company. He was born in 1950 in Rajasthan, India and moved to Kolkata as a child where his father owned a small steel mill. Mittal began his career in his father's steel business and built his success through acquiring struggling steel mills and improving their performance. He led numerous acquisitions that expanded Mittal Steel globally. In 2006, Mittal Steel merged with Arcelor to form ArcelorMittal, making it the world's largest steelmaker. Mittal focuses on operating sustainably and supporting local communities through education, health,
Lakshmi Nivas Mittal is an Indian-British businessman who founded and runs ArcelorMittal, the world's largest steelmaking company. He was born in 1950 in Rajasthan, India and moved with his family to Kolkata as a child. After graduating from college, he joined his family's steel business and began expanding internationally in the 1970s. By the 2000s, Mittal had acquired steel mills around the world and merged them to form ArcelorMittal. He continues to lead the company as its CEO and chairman. Mittal is considered one of the richest and most successful businessmen in the world.
Lakshmi Mittal is an Indian-born British businessman who is the chairman and CEO of ArcelorMittal, the world's largest steelmaking company. The document provides details about Mittal's background and family in India, how he started his own steel business and pursued an aggressive acquisition strategy to build ArcelorMittal into the largest steel company in the world. It discusses Mittal's business strategies, ArcelorMittal's operations and presence in over 16 countries, and Mittal's numerous awards and recognition as one of the most successful businessmen in the global steel industry.
leadership Qualities of narayan murthySunny Gandhi
N.R. Narayana Murthy is an Indian businessman who co-founded Infosys, a global IT consulting and services company based in India. He served as CEO for 21 years, growing the company from a small start up to a multinational corporation. With a net worth over $1.6 billion, Murthy demonstrated that business can be conducted ethically and profitably in India. He focused on transparency, employee welfare, and talent development to build a successful and respected organization.
Rahul Bajaj is a renowned Indian businessman who heads the Bajaj Group, a conglomerate with interests in various industries. He took over leadership of Bajaj Auto in 1965 and transformed it into one of India's most successful companies. Throughout his career, Rahul Bajaj has received numerous awards and honors for his business achievements and contributions to the Indian economy.
This document provides a project report on the financial analysis of ITC Limited, an Indian conglomerate. It includes an acknowledgement, table of contents, abstract, introduction on ITC and the FMCG industry in India. It then discusses ITC's business overview, SWOT analysis, and provides various financial analyses including ratio analysis, DuPont analysis, cash flow analysis and cross-sectional analysis. Key financial ratios like current ratio, quick ratio, debt-equity ratio and interest coverage ratio are examined. The document contains annexures with ITC's 2012-2013 balance sheet and income statement. It aims to conduct a comprehensive analysis of ITC to evaluate its business investments.
INDUSTRY SIZE / CONTRIBUTION TO GDP,
MARKET OVERVIEW,
PORTERS FIVE FORCE MODEL,
COMPANY INFORMATION,
SWOT ANALYSIS OF ITC LTD.
PRODUCT PORTFOLI OF ITC LTD.
COMPETITOR ANALYSIS,
MARKETING MIX,
STP OF ITC SAVLON
PRODUCT LIFE CYCLE OF ITC SAVLON HANDWASH
SALES FORCASTING
DISTRIBUTION CHANNEL
DIGITAL MARKETING STRATEGY OF ITC SAVLON
DATA REPRESENTATION( using SSPS)
FINDING
CONCLUSION
THANKY YOU
The document provides an overview of the fast moving consumer goods (FMCG) sector in India. It defines FMCG as non-durable goods that are sold quickly and at relatively low costs, in large quantities. The FMCG sector in India includes personal care, food and beverages, and household products. It is the 4th largest sector in the Indian economy, with a market size of $13.1 billion that is expected to grow significantly over time. The top FMCG companies in India include Hindustan Unilever, ITC, Nestle India, Amul, Dabur India, and others.
1. The document discusses Fast Moving Consumer Goods (FMCG) sector in India. It touches on key aspects like top companies, market size, opportunities and challenges.
2. FMCG refers to daily necessity products like food, beverages, personal care items that have high turnover. India's FMCG market is the 4th largest and growing.
3. Top companies include Hindustan Unilever, ITC, Nestle, Amul, Dabur etc. The sector sees growth opportunities in rural India and with rising incomes while threats include regulatory changes.
This document provides information about Cargill Group of Companies, which operates in the fast moving consumer goods (FMCG) industry in India. It discusses Cargill's brands and products, including details about its Paradip production unit in Orissa. The summary discusses Cargill's history and operations in India, and provides an overview of the Indian FMCG industry and Cargill's role within it.
The document provides an overview of the fast moving consumer goods (FMCG) industry in India. It discusses key players like HUL, P&G, and ITC and their market shares. The FMCG market in India is growing and projected to reach $620 billion by 2020 driven by rural population growth. Rural markets currently account for 55% of FMCG sales. Opportunities exist in dairy, packaged foods, oral care, and beverages. New entrants like Patanjali pose a threat to established brands by offering herbal products at lower prices.
This document provides an overview of the Indian FMCG sector and Hindustan Unilever Limited (HUL). It discusses that the Indian FMCG sector is the 4th largest sector in India with an estimated size of Rs. 1,300 billion. It then lists the top 10 companies in the FMCG sector. The rest of the document focuses on providing details about HUL, including its mission, vision, portfolio of brands, strategies and financial performance.
The document provides an overview of the fast moving consumer goods (FMCG) sector in India. It discusses that the FMCG sector is the 4th largest sector in the Indian economy. It has experienced rapid growth from $30 billion in 2011 to a projected $74 billion by 2018. The sector is characterized by competition between organized and unorganized players and a strong distribution network. It also provides details on the key segments in the FMCG sector including food and beverages, personal care, healthcare goods, and home care commodities.
This document provides an overview of the fast moving consumer goods (FMCG) sector in India. It discusses key topics such as major players in the domestic and foreign FMCG market, sector opportunities, growth drivers, and market shares of top companies. The FMCG industry is the fourth largest sector in India and contributes significantly to GDP and employment. Major challenges for FMCG companies include competition and improving distribution networks.
The document is a student's research report on the sales and distribution of HUL (Hindustan Unilever Limited) products. It includes a student declaration, acknowledgements, preface, executive summary, and table of contents outlining the report structure. The report aims to enhance sales and distribution of HUL personal care products in Ghaziabad through market visits and understanding merchandising solutions. It makes recommendations based on findings from studying the market.
The document provides an overview of the Indian fast moving consumer goods (FMCG) industry. It discusses that the FMCG sector is the fourth largest sector in the Indian economy with a market size of about Rs. 130,000 crore. It is characterized by a large distribution network of over 6 million retail outlets and low penetration levels. Rural India accounts for about 50% of the FMCG market. The document also summarizes key trends in several FMCG product categories such as soaps, detergents, skin care, hair care, and oral care; and discusses typical FMCG distribution networks.
Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company with leadership in home and personal care products and foods and beverages. HUL has over 15,000 employees and 35 power brands that meet daily needs for nutrition, hygiene, and personal care. HUL has a strong organizational culture defined by its mission to add vitality to life and code of business principles focused on integrity, respect, and responsibility. HUL conducts business with the highest ethical standards through fair competition, avoiding conflicts of interest, and not engaging in bribery.
ITC Ltd is one of India's largest conglomerates with a diverse portfolio including cigarettes, hotels, paper, packaging, agriculture, food, IT, apparel, personal care, matches and more. ITC has a market capitalization of $18 billion and turnover of over $5.1 billion. The document provides an overview of ITC Ltd, including its business segments, leadership in traditional industries, growth in new segments, social initiatives like e-Choupal for farmers, awards for quality and sustainability, and vision to create long-term value for shareholders and society. It also lists the top 10 FMCG companies in India by sector including Hindustan Unilever, ITC, Nestle, Am
To Know The Consumer Preference About NesCafe CoffeePrashant Dhanani
The document discusses the Fast Moving Consumer Goods (FMCG) industry in India, with a focus on the FMCG industry in Surat city. It provides an overview of the global and Indian FMCG industry, noting that it is the fourth largest sector in India valued at approximately $14 billion. It also discusses the growth potential in India, particularly in rural areas, as disposable incomes rise and consumption patterns change. Finally, it examines consumer preferences and characteristics of the FMCG sector in India.
Fast Moving Consumer Goods (FMCG) Summit - Issues and Opportunities - Full Re...Resurgent India
Fast Moving Consumer Goods (FMCG) Summit - Issues and Opportunities
Fast moving consumer goods (FMCG) is the fourth largest sector in the Indian economy and creates employment for more than three million people in downstream activities.
Indian market is becoming the ‘mother of all markets’ which is rapidly increasing demand for all classes of product.
The document discusses Hindustan Lever Limited's (HLL) detergent brand Surf Excel. It provides a summary of a market research project conducted on Surf Excel in Orissa, India. The summary includes the objectives of studying Surf Excel's business, marketing practices, competitors and customers in Orissa. Key findings were that Surf Excel has high brand recall and a 66% market share in Orissa. Television was the most used information source but ad recall was low. Over 50% of customers preferred larger pack sizes than 200g. In conclusion, Surf Excel was found to have excellent customer reviews for its cleansing ability and availability.
The document discusses the fast moving consumer goods (FMCG) sector in India. It notes that major players in India include Hindustan Unilever Ltd., ITC, Nestle India, and others. Historically, these companies faced less competition and were able to charge premium prices. However, with economic liberalization over the last decade, the FMCG market has become more competitive. The document provides an overview of the market size and growth of various FMCG sub-sectors in India like personal care, food and beverages. It also discusses the strengths, weaknesses, opportunities and threats facing the Indian FMCG industry.
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How AI is Disrupting Service Industry More Than Design ThinkingBody of Knowledge
Artificial Intelligence (AI) and Design Thinking are two powerful tools that, when used together, can revolutionize the service industry. By combining these approaches, businesses can develop innovative solutions that enhance customer experience, increase efficiency, and drive growth. Here's how AI and Design Thinking are disrupting the service industry
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3. CONTENTS
Introduction to FMCG
History of FMCG products
Major players internationally
Major players Indian
Sector profile
Company profile
Vision and Mission
Current events
Financial Overview
Marketing Strategy
HR policy
Market Share
Swot analysis
Awards and recognition
CSR (Corporate Social Responsibility)
Recommendations
Our overview
3
4. ACKNOWLEDGEMENT
Our deep sense of gratitude to all our seniors and for their
support and guidance. Thanks and appreciation to the
helpful people at INDIRA INSTITUTE OF
MANAGEMENT PUNE, for their support.
We would also like to thank my Institution and my faculty
members without whom this project would have been a
distant reality. I also extend our heartfelt thanks to our all
well wishers.
4
5. INTRODUCTION OF FMCG
Fast Moving Consumer Goods (FMCG) are products that are sold quickly
at relatively low cost Examples include non-durable goods such as soft
drinks, toiletries, grocery items etc. Though the absolute profit made on
FMCG products is relatively small, they generally sell in large quantities, so
the cumulative profit on such products can be large.
SCOPE
The term FMCG refers to those retail goods that are generally replaced or
fully used up over a short period of days, weeks, or months, and within one
year. This contrasts with durable goods or major appliances such as kitchen
appliances, which are generally replaced over a period of several years.
FMCGs have a short shelf life, either as a result of high consumer demand
or because the product deteriorates rapidly. Some FMCGs – such as meat,
fruits and vegetables, dairy products and baked goods – are highly
perishable. Other goods such as alcohol, toiletries, pre-packaged foods, soft
drinks and cleaning products have high turnover rates.
The following are the typical characteristics of FMCGs
•From the consumers' perspective:
•Frequent purchase
•Low involvement (little or no effort to choose the item -- products
with strong brand loyalty are exceptions to this rule)
•Low price
•From the marketers' angle:
•High volumes
•Low margins
•Extensive distribution networks
•High stock turnover
5
6. SECTOR PROFILE
The Indian FMCG sector is the fourth largest in the economy and has a
market size of US$13.1 billion. Well-established distribution networks, as
well as intense competition between the organized and unorganized
segments are the characteristics of this sector. FMCG in India has a strong
and competitive MNC presence across the entire value chain. It has been
predicted that the FMCG market will reach to US$ 33.4 billion in 2015 from
US $ billion 11.6 in 2003. The middle class and the rural segments of the
Indian population are the most promising market for FMCG, and give brand
makers the opportunity to convert them to branded products. Most of the
product categories like jams, toothpaste, skin care, shampoos, etc, in India,
have low per capita consumption as well as low penetration level, but the
potential for growth is huge.
The Indian Economy is surging ahead by leaps and bounds, keeping pace
with rapid urbanization, increased literacy levels, and rising per capita
income.
The big firms are growing bigger and small-time companies are catching up
as well. According to the study conducted by AC Nielsen, 62 of the top 100
brands are owned by MNCs, and the balance by Indian companies. Fifteen
companies own these 62 brands, and 27 of these are owned by Hindustan
Lever. Pepsi is at number three followed by Thums Up. Britannia takes the
fifth place, followed by Colgate (6), Nirma (7), Coca-Cola (8) and Parle (9).
These are figures the soft drink and cigarette companies have always shied
away from revealing. Personal care, cigarettes, and soft drinks are the three
biggest categories in FMCG. Between them, they account for 35 of the top
100 brands.
6
7. THE TOP 10 COMPANIES IN FMCG SECTOR
S. NO. Companies
1. Hindustan Unilever Ltd.
2. ITC (Indian Tobacco Company)
3. Nestlé India
4. GCMMF (AMUL)
5. Dabur India
6. Asian Paints (India)
7. Cadbury India
8. Britannia Industries
9. Procter & Gamble Hygiene and Health Care
10. Marico Industries
The companies mentioned above, are the leaders in their respective sectors.
The personal care category has the largest number of brands, inclusive of
Lux, Lifebuoy, Fair and Lovely, Vicks, and Ponds. There are 11 HLL
brands in the 21, aggregating Rs. 3,799 crore or 54% of the personal care
category. Cigarettes account for 17% of the top 100 FMCG sales, and just
below the personal care category. ITC alone accounts for 60% volume
market share and 70% by value of all filter cigarettes in India.
The foods category in FMCG is gaining popularity with a swing of launches
by HLL, ITC, Godrej, and others. This category has 18 major brands,
aggregating Rs. 4,637 crore. Nestle and Amul slug it out in the powders
segment. The food category has also seen innovations like softies in ice
creams, chapattis by HLL, ready to eat rice by HLL and pizzas by both
GCMMF and Godrej Pillsbury. This category seems to have faster
development than the stagnating personal care category. Amul, India's
largest foods company, has a good presence in the food category with its ice-
creams, curd, milk, butter, cheese, and so on. Britannia also ranks in the top
100 FMCG brands, dominates the biscuits category and has launched a
series of products at various prices.
In the household care category (like mosquito repellents), Godrej and
Reckitt are two players. Good knight from Godrej, is worth above Rs 217
crore, followed by Reckitt's Mortein at Rs 149 crore. In the shampoo
category, HLL's Clinic and Sunsilk make it to the top 100, although P&G's
7
8. Head and Shoulders and Pantene are also trying hard to be positioned on top.
Clinic is nearly double the size of Sunsilk.
Dabur is among the top five FMCG companies in India and is a herbal
specialist. With a turnover of Rs. 19 billion (approx. US$ 420 million) in
2005-2006, Dabur has brands like Dabur Amla, Dabur Chyawanprash,
Vatika, Hajmola and Real. Asian Paints is enjoying a formidable presence in
the Indian sub-continent, Southeast Asia, Far East, Middle East, South
Pacific, Caribbean, Africa and Europe. Asian Paints is India's largest paint
company, with a turnover of Rs.22.6 billion (around USD 513 million).
Forbes Global magazine, USA, ranked Asian Paints among the 200 Best
Small Companies in the World.
Cadbury India is the market leader in the chocolate confectionery market
with a 70% market share and is ranked number two in the total food drinks
market. Its popular brands include Cadbury's Dairy Milk, 5 Star, Eclairs, and
Gems. The Rs.15.6 billion (USD 380 Million) Marico is a leading Indian
group in consumer products and services in the Global Beauty and Wellness
space.
The main segments of this sector are personal care (oral care, hair care,
soaps, cosmetics, toiletries), household care (fabric wash and household
cleaners), branded and packaged food, beverages (health beverages, soft
drinks, staples, cereals, dairy products, chocolates, bakery products) and
tobacco. The Indian FMCG sector is an important contributor to the
country's GDP. It is the fourth largest sector in the economy and is
responsible for 5% of the total factory employment in India. The industry
also creates employment for 3 m people in downstream activities, much of
which is disbursed in small towns and rural India. This industry has
witnessed strong growth in the past decade. This has been due to
liberalization, urbanization, increase in the disposable incomes and altered
lifestyle. Furthermore, the boom has also been fuelled by the reduction in
excise duties, de-reservation from the small-scale sector and the concerted
efforts of personal care companies to attract the burgeoning affluent segment
in the middle-class through product and packaging innovations.
8
9. The Indian FMCG sector is the fourth largest sector in the economy with a
total market size in excess of US$ 13.1 billion. The FMCG market is set to
treble from US$ 11.6 billion in 2003 to US$ 33.4 billion in 2015.
Penetration level as well as per capita consumption in most product
categories like jams, toothpaste, skin care, hair wash etc in India is low
indicating the untapped market potential. Burgeoning Indian population,
particularly the middle class.
OUTLOOK
There is a huge growth potential for all the FMCG companies as the per
capita consumption of almost all products in the country is amongst the
lowest in the world. Again the demand or prospect could be increased
further if these companies can change the consumer's mindset and offer new
generation products. Earlier, Indian consumers were using non-branded
apparel, but today, clothes of different brands are available and the same
consumers are willing to pay more for branded quality clothes. It's the
quality, promotion and innovation of products, which can drive many
sectors.
HISTORY OF FMCG
9
10. In India, companies like ITC, HLL, Colgate, Cadbury and Nestle have been
a dominant force in the FMCG sector well supported by relatively less
competition and high entry barriers (import duty was high). These
companies
were, therefore, able to charge a premium for their products. In this context,
the margins were also on the higher side. With the gradual opening up of the
economy over the last decade, FMCG companies have been forced to fight
for a market share. In the process, margins have been compromised, more so
in the last six years (FMCG sector witnessed decline in demand).
COMPANY PROFILE
Godrej Group
The Godrej Group is an Indian conglomerate founded by Ardeshir and
Pirojsha Godrej in 1897, Lalbaug, Mumbai. Established in 1897, the Godrej
group has grown in India from the days of the charkha to nights at the call
centres. Our founder, Ardeshir Godrej, lawyer-turned-locksmith, was a
persistent inventor and a strong visionary who could see the spark in the
future. His inventions, manufactured by his brother Pirojsha Godrej, were
the foundation of today’s Godrej empire. One of India’s most trusted brands,
Godrej enjoys the patronage and trust of over 400 million Indians every
single day. Our customers mean the world to us. We are happy only when
we see a delighted customer smile.
Godrej Group is one of the largest conglomerates based in Mumbai, India,
involved in various industries that include appliances, precision equipment,
machine tools, furniture, healthcare, interior solutions, office equipment,
food-processing, security, materials handling and industrial storage
solutions, construction and information technology. Its products include
security Systems and Safes, Typewriters and Word processors, Rocket
Launchers, Refrigerators and Furniture, Outsourcing Services, Machine
Tools and Process Equipment, Cosmetics and Detergents, Engineering
Workstations, Medical Diagnostics and Aerospace Equipment, Edible Oils
and Chemical, Mosquito Repellents, Car perfumes, Chicken and Agri-
products, Material Handling Equipments Like FORKLIFT Trucks, Stackers,
Tyre handlers, Sweeping machines, access equipments etc. The Group is
headed by Adi Godrej and Jamshyd Godrej.
10
11. Traditionally, Vikhroli, a suburb to the Northeast of Mumbai has been
Godrej's manufacturing base, but increasingly the group have moved
significant production facilities away from Mumbai. The Godrej group also
owns vast land in Vikhroli, occupying 3500 acres (14 sq km) of land on both
sides of the Vikhroli section of the LBS marg. That makes the Godrej group
the biggest private land owner in Mumbai by far. Such vast land can, in
theory, be used to create at least 1500 acres of residential floor space, which,
at very modest rates (Rs.10000/sq ft), can be sold for USD 16 billion . Thus,
the Godrej group is sitting on an invisible cash pile that is envy of other
Indian conglomerates.
Godrej Consumer Products Ltd
M.D -Mahendram
2001 - Godrej Consumer Products Ltd (GCPL) is setting up a parallel board
of directors known as the Young Executive Board.
2002 -Godrej Consumer Products Ltd has informed BSE that it would
buyback its own fully paid up equity shares of face value of Rs.4 each from
the open market.
-GCPL has entered into the deodorants category with the launch of Cinthol
International Perfumed deodrant.
-Godrej has entered the traditional powdered 'henna' market with the launch
of powdered henna under the brand 'Nupur', which is priced at Rs.12 for an
80gm pack.
-Whirlpool of India and Godrej Appliances have filed complaints with
MRTPC against LG Electronics India alleging that company was over-
claiming the liter-capacity of its frost-free refrigerators.
11
12. -GCPL has relaunched Godrej Fair Glow, India's first and largest selling
fairness soap, with an improved product blend.
-GCPL has classified its business into two groups: soaps and personal care.
-As per ORG-GFK figures, Whirlpool and Godrej are in the top 2 positions
among refrigerator brands during the festival season.
2003 -ICRA has assigned SVG2 & CGR2 ratings to Godrej consumer
products Ltd.
-Godrej Consumer Products Ltd test-launched for the Southern region a new
soap under its Rs.80cr Fair Glow brand, the Fair Glow Saffron Toilet soap.
-Contract Advertising's Mumbai office has won the creative duties for
Godrej Shaving cream and Godrej Shaving gel.
-GCPL has entered into an agreement with Shogun Diapers Ltd. for
acquisition of trademark and copyright relating to the brand 'snuggy'.
-Godrej consumer products has re launched its shaving cream range and
introduced four new variants including Rich Foam, Lime fresh, Menthol
Mist and Protect plus.
-GCPl has unveiled new Ayurvedic soap in Kerala under the Godrej No.1
Brand.
-Godrej Consumer Products has launched Godrej Ezee Silk Liquid detergent
in Kerala, which is specially formulated liquid detergent with a new pH
balance technology.
-Received intimation from Citibank NA on March 03, 2004 that their client
RBS Stewart Ivory Asia Pacific was holding 31,82,811 shares of the
company and the same has been transferred to a new entity, First State Asia
Pacific Fund. The date of acquisition is February 26, 2004 and the mode of
acquisition is by way of : Off market transaction. The shareholding of First
State Asia Pacific Fund after the said acquisition is 31,82,811 shares
amounting to 5.593% of the total paid up capital of Godrej Consumer
Products Limited.
-Dlist from the Ahmedabad Stock Exchange (ASE) with effect from October
15, 2004.
2004 -GCPL launches 'Cinthol Deo Soap'
-Godrej Consumer mulls to buy-back equity shares from open market
-GCPL to tap rural market with brand new soap 'Nimin'
12
13. 2005 -Delist equity shares from The Calcutta Stock Exchange Association
Ltd (CSE) w.e.f. March 30,
2005. - Godrej Consumer Products Ltd (GCPL), ropes in Mona Singh of
Jassi Jaissi Koi Nahin (a popular serial on the Sony channel) to be the brand
ambassador for Godrej No.1 soaps.
-Godrej Consumer acquires FMCG company Keyline Brands Ltd, U.K.
2006 -GCPL acquires hair-colour biz in S. Africa
-GCPL rolls out EVITA age control soap
-GCPL joins other FMCG majors for overseas acquisitions
2007 -Godrej Consumer - Acquisition of 100% ownership interest in Godrej
Global Mideast FZE, Sharjah
-Godrej joins hand with Swedish co
-GCPL & SCA Hygiene Products AB, Sweden form 50:50 joint venture
2008 -The company has issued rights in the ratio of 1:7 at a premium of
Rs.122/-Per Share.
GCPL is an Indian FMCG company. Growing at a fast rate. The Market
leader in Hair colours and the second biggest company in Toilet soaps
category with brands like Godrej No 1, Cinthol and Fairglow.
Godrej No 1 is the 3rd largest selling soap brand in the country, a market
leader in North and in the states of Punjab, Haryana and UP.Branch Offices
in Mumbai, Delhi, Kolkata and Chennai ensure pan-India coverage, while
factories located at Malanpur (Madhya Pradesh), Thana (Himachal Pradesh),
Katha (Himachal Pradesh), Guwahati (Assam) and Sikkim cater to the
diverse requirements of our product portfolio.
With the acquisition of Keyline Brands in the United Kingdom, Rapidol and
Kinky Group, South Africa and Godrej Global Mideast FZE, a 100%
subsidiary of Godrej International, GCPL now owns international brands
and trademarks in Europe, Australia, Canada, Africa and the Middle East.
At GCPL, we are driven by our mission to continuously enhance the quality
of life of consumers in high-growth markets with superior-quality and
affordable personal care and hygiene products.
VISION
13
14. Our vision is to be a leader in the Indian Food and beverage space by
breaking into the exclusive league of top ten FMCG food companies in
India. Godrej in Every Home and Work place
MISSION
Godrej Mission is to operate in existing and new businesses
which capitalize on the Godrej brand and corporate image of
reliability and integrity.
Godrej objective is to delight it’s customer both in India and
abroad.
Godrej shall strive for excellence by nurturing, developing and
empowering it’s employees and suppliers.
Godrej encourage’s an open atmosphere, conducive to learning
and team work
Godrej mission is to do sales of Rs. 1000 Crores by 2012, profitably at
margins that are best in class in FMCG goods. We will achieve it through
unparalleled business innovations and consumer satisfaction.
GODREJ PRODUCT
14
15. Godrej Consumer Products, leading FMCG major has
reported a handsome growth of 78% in its net profit
for the first quarter ended June 30, 2009.During the
reporting period, the company has recorded a net
profit of Rs 69 crore.
In a communiqué to Bombay Stock Exchange (BSE),
the company said that it has clocked a much higher profit in the latest
quarter compared to a net profit of Rs 39 crore in the same period last year
GODREJ CONSUMER PRODUCTS LTD has launched Cinthol Deo Soap-
Sport, which is said to offer the user benefit of a deodorant with the
convenience of soap. It is available at Rs 13 (75g) and Rs 20 (125g), with an
offer of `Buy 3 Get 1 Free.'
15
17. 1. Unilever
2. Colgate & Palmolive
3. Cadbury
4. Gillette
5. Nestle
6. Dabur India
7. General mills
8. Reckitt Benckiser's
9. Parle
MAJOR PLAYERS DOMESTIC
17
18. 1.Hindustan Unilever L.T.D.
2. ITC
3. Nestle india
4. GCMMF (Amul)
5. Dabur India ltd
6. Asian Paints
7. Cadbury
8. Britannia Industries
9. Marico Industries ltd
10.Nirma ltd
11.Rasna ltd
12.Modi Revlon
MARKET SHARE
18
19. GCPL eyeing 25% market share in hand sanitizer segment. FMCG major
Godrej Consumer Products (GCPL) is targeting a 25 per cent market share
in the hand sanitizer segment this fiscal, a top company official said. The
company has launched several products, including sanitizers, wet-wipes and
hand-wash under its brand Protekt, with an aim to get a grip on the hand
hygiene market. "The sanitizer market is over Rs 25 crore...We are eyeing a
25 per cent share in this fiscal," GCPL's Executive Vice-President Marketing
Tarun Arora told reporters here today, after launching 'Freedom to Touch'
campaign for its product.
Godrej Consumer Products Ltd (GCPL) had organized an analyst meet to
discuss FY08 results and its future strategies. The key highlights of the meet
are listed below:
GCPL - the second largest toilet soap player in the country, recorded 15.9%
yoy growth in net sales at Rs11bn during FY08, driven by strong 19.8% yoy
growth in toilet soaps and 21.4% in hair color segment. About 25% of the
company's turnover is from international business, which includes its past
acquisitions, exports, and joint venture - Godrej SCA Hygiene Ltd.
Segmental break-up
Segments Q4 FY08 Q4 FY07 yoy (%) FY08 FY07 yoy (%)
Soaps 1,260 1,179 6.9 5,690 4,751 19.8
Hair Colour 697 535 30.4 2,518 2,074 21.4
Toiletries 624 612 1.9 2,230 2,149 3.8
Liquid Detergents 67 53 26 385 388 -1
Godrej Brands 2,648 2,379 11.3 10,823 9,362 15.6
By products sale 70 39 80.6 203 153 32.9
Total 2,718 2,418 12.4 11,026 9,515 15.9
Changing revenue mix
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20. 1. Operating margins expanded by 60bps to 19.5% aided by drop in raw
material cost (160bps). GCPL mitigated the impact of higher raw
material prices by increasing soap prices and better procurement
management. The company had received an extraordinary income of
Rs99mn during FY07 (tax adjustment of Rs48.1mn and profit of
Rs50.7mn from sale of Snuggy brand to Godrej SCA Hygiene Ltd.)
Adjusted net profit for the year rose by 10.6% yoy to Rs1.6bn.
• GCPL had taken a price hike of 5-8% in its soap brands during Q1
FY08 and Q3 FY08 to mitigate the impact of firm vegetable oil
prices. GCPL is likely to undertake one more price hike in the soap
category if vegetable oil prices continue to rise. The company has no
plans to undertake price hike in any other category.
• The management expects its add spend to be higher by ~50% (from
~6-7% of net sales to ~9% of net sales) on yoy basis in the first and
second quarter of current fiscal.
• During FY08, GCPL relaunched its powder hair dye as Godrej Expert
Hair Dye with perfume and conditioner. It has also introduced Renew
Powder Hair Colour and relaunched flagship brand Cinthol in a range
of soaps, talc and deo sprays.
• GCPL has incurred a capex of Rs1.1bn for capacity expansions during
FY07 and FY08. GCPL?s Katha plant became operational from
20
21. December 2006, while Sikkim facility became operational from
March 2007. GCPL?s Malanpur plant (fatty acid and soap noodles)
has commenced operations from May 2008.
• Of distributing Godrej FMCG products in the Middle East.
• GCPL is soaps shipments registered a strong 19.3% growth well
ahead of category growth of 9.6% during FY08. GCPL has achieved a
9.1% market share in the domestic soap market and its Godrej No. 1
soap has become the largest selling Grade 1 soap in the country.
SOAPS: VALUE GROWTH
Source: Company, India Infoline Research
• GCPL is hair colour segment grew by 12% while the category grew
by 13.3% during FY08. GCPL is the market leader in the hair colour
market with a strong 35.1% market share. Powder hair colour
accounts for 54% of volumes in this category.
Hair Colorants: value growth
21
22. Source: Company, India Infoline Research
• Exports currently account for ~25% of GCPL?s total revenues. GCPL
has added four new countries ? Curacao, Liberia, Libya and Tanzania
during the year. The company now exports to 38 countries. During the
year, GCPL has made its first shipment of its products to Keyline
Brands Ltd (powder hair dye in bottles and FairGlow soap) and
Rapidol Pty. Ltd (Godrej No. 1 soap, Renew hair colour).
Trend in exports
Source: Company, India Infoline Research
Performance of Keyline Brands Ltd
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23. (Rs mn) FY08 FY07 yoy (%)
Total income 1,680 1,675 0.3
PBIT 181 237 (23.6)
Interest 39 39 -
PBT 142 199 (28.6)
Tax 49 59 (16.9)
PAT 93 139 (33.1)
EVA* 0.5 32.0 -
• Source: Company, India Infoline Research. (Date of acquisition -
September 01, 2006)
• During April 2008, GCPL acquired 100% stake in the Kinky Group
(Proprietary) Ltd, South Africa (Kinky) for ~265mn South African
Rand. Kinky offers a variety of products like hair, hair braids, hair
pieces, wigs, wefted pieces and hair accessories like styling gels, hair
sprays and oil free shampoo. Kinky has a market share of 10% in the
South African market. Kinky recorded revenues of 85-90mn South
African rand in FY08 with a profit-to-sales ratio at 30-35%. Kinky has
been growing by 20%+ and has a higher growth potential. GCPL
expects the Kinky brand to register strong growth post expansion to
more geographies with its portfolio of natural and artificial hair
products. GCPL is strengthening its hair care product portfolio and is
looking to buy such companies overseas.
• On October 01, 2007, GCPL acquired Godrej global Mideast FZE, a
100% subsidiary of Godrej International Ltd. It was established in
Sharjah with the objective.
FINACIAL OVERVIEW
23
24. Financials Rs (in Crores)
For the year 08/03 07/03 06/03 05/03
Operating Income 892 761 656 563
Net Profit 148 122 121 86
Net Worth 146 109 75 48
No. of Shares (in crore) 23 23 6 6
Adjusted EPS (Rs) 7 5 21 15
Book value per Share (Rs) 7 5 13 9
Dvdnd per Share (Rs) 4 4 14 12
Net Profit Margin (%) 16 16 18 15
Current Ratio 1 1 1 1
Lt Debt Equity 1 1 0 0
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25. HR POLICIES
• Development/management of human resource policies of the
company
• Ensuring compliance of human resource policies of the company to
relevant legislation applicable to the sphere;
• Development of training programs for the personnel of the
company;
• Training of personnel;
• Execution of HR management, including recruitment process,
employment and further retention of personnel;
• Development/management of compensation and benefits policies
and schemes;
• Development of salary policy and support to the accountant in
payment processes;
• Identification of the needs of the personnel and development of
programs to meet the needs for ensuring higher efficiency;
25
26. • Reporting to the General Manager and provision of support in all HR
related issue.
CURRENT EVENT
Business News Godrej-SCA JV
Hewitt Best Employers Award
Great Places to Work Award
Nupur Jagruti-A voice against Dowry
New Kochi Godown
GCPL and SCA Hygiene Products AB, Sweden form 50:50 joint venture
Godrej Consumer Products Ranks 6th in ET-Hewitt Best Employers of India
survey.
GCPL ranked 15th in Great Places to Work 2006 survey
GCPL: Back To Class
AT Godrej Consumer Products Ltd (GCPL), they make sure learning never
stops. Three years ago, the company began a 20-month executive MBA
programme for its employees, with 25 people on board. Today, the number
is four times that. In addition, Web-based learning is made possible through
GOLD (Godrej Organization for Learning and Development). It has signed
up with UK-based NetG to distribute e-learning modules among its
workforce. Godrej Nupur Jagruti -"A Voice Against Dowry" launched in
Mumbai
On the occasion of Women's Day on March 8th, Godrej Nupur, the Mehendi
brand of Godrej Consumer Products Limited launched 'Nupur Jagruti-Dahej
Ke Khilaf Ek Awaz' an initiative to Stand against Dowry. Citizens pledged
26
27. their support to this anti-dowry campaign by forming a human chain in a bid
to express their stance at the Gateway of India, Mumbai.
Ezee -Adjudged a Consumer Super brand by the Super brand Council
Godrej Ezee was conferred the Consumer Super brand award at a glittering
function at Taj Lands End on April 12th 2007.
Product News
Launch of FairGlow in a brand new pack
Launch of Vigil Grade I health soap
GCPL launches ‘Vigil’, the first Grade 1 Health Soap in India
INTERNATIONAL MARKET
With the acquisition of Keyline Brands in the United Kingdom, Rapidol and
Kinky Group, South Africa and Godrej Global Mideast FZE, a 100%
subsidiary of Godrej International Ltd., GCPL now owns international
brands and trademarks in Europe, Australia, Canada, Africa and the Middle
East.
27
28. SWOT ANALYSIS
STRENGTHS
1. The Company has got wide range of branches within the
country.
2. The Company has wide range of product line.
3. Godrej is having better Sales after services.
4. The Company has there respectable and believable brand
name.
5. Company is having large number of customer with higher
satisfaction.
6. The management is trained and efficient & the network of
service centers is good in all states.
WEAKNESS
1. The Company does not go for advertising, which is one of
the biggest disadvantage of Godrej.
2. Its emphasis more on the advertising of office automation &
prime division.
28
29. 3. The company is focusing many security products at a same
time.
4. The effective selling schemes are not available like payment
on installment.
OPPURTUNITIES:
1. Godrej has more opportunities to grow as it has earned good
name in security sector.
2. Technical up gradation time to time is also one of the
opportunities.
3. Godrej can focus on big project like construction. Where
there is a great demand of security equipments
THREAT
The growing competition in the security sector is threat for all
manufacturing companies so it is also threat for Godrej to stand in
the market with the higher position.
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30. AWARDS & RECOGNITION
In 1897, Godrej Introduced the first lock with lever technology in India.
In 1902, Godrej made the first Indian safe.
In 1955, Godrej produced India's first indigenous typewriter
In 1989, Godrej became the first company to introduce PUF
( Polyurethane Foam)
Introduced India's first and only 100% CFC, HCFC, HFC free
refrigerators.
GCPL, the Highest Ranked Indian FMCG in Asia's Hot Growth
Companies' List by Business Week
Godrej Consumer Products Ltd. has been ranked 14th in The Best
Companies to Work For study. This study was jointly conducted by
Business Today, Mercer and Taylor Nelson Sofres (TNS)
Godrej Consumer Products Ranks 6th in ET-Hewitt Best Employers of
India survey
GCPL ranked 15th in Great Places to Work 2006 survey
The Corporate Citizen of the Year Award given by Economic Times.
Flagship brands Good knight, Cinthol and Ezee selected Superbrands by
the Super brands Council
Godrej Sara Lee, the JV between the Godrej Group and Sara lee
Corporation, USA is acknowledged the World's largest mat
manufacturers and South Asia's largest manufacturers of Coils.
Godrej Consumer Products Limited, adjudged as a Business Super brand
by the Super Brands Council.
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31. The Return on Capital Employed and Return on Net Worth ratios of
Godrej Consumer Products - the highest in corporate India.
Godrej Consumer Products was awarded the "Best Managed Workforce"
award given by Hewitt Associates and CNBC TV18.
Godrej Consumer Products features in the Top 25 list of Great Places to
Work (survey conducted by GrowTalent in association with Business
World) for four years in a row.
Lifetime Achievement Award for Godrej Industries from CHEMEXCIL,
the Basic Chemicals Pharmaceuticals and Cosmetics Exports Promotion
Council.
CSR (CRPORATE SOCIAL REPORT)
They believe that environment, safety and health are important components
of any well- run business and would like every member of the Godrej
'parivar', and the extended family, to inculcate these values. Godrej
Company has a green image; the credit goes to Godrej founders. Until 1995
Godrej had not publicized their efforts. They were doing things for the joy it
gave them. It was in 1996 that they adopted the System's approach and then
the entire business was involved in changing processes and setting
procedures to give due consideration to the mangroves. As a matter of fact,
some of the businesses found that the conservation of mangroves actually
helped them in strengthening business relationships with clients, government
and customers. ¬ MANGROVE DEVELOPMENT: Mangroves are essential
to the ecology of the coast and the island. They provide fertile ground for
fish to feed and breed in and nurture a large variety of birds. Mangrove
conservation has been the key focus of the Environment Cell. The
Environment Cell has a broad mandate to mentor and monitor all their
activities so as to ensure high standards. The residential township and
community around the company is also a focus of their Environment Cell.
(MANGROVE AREA VIKHROLI) BNHS and the Soonabai Phirojsha
Godrej Foundation made efforts to replant mangroves in Vikhroli-Ghatkopar
in the early 90's
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32. RECOMMENDATIONS
The Company should advertise its Security equipment. Today Price based
competition is skyrocketing so if it is possible that Company should cut
down its security equipments price. Company should promote its security
equipment through canopy. Company should do mall activities once in a
week because it is necessary to promote the high involvement security
product.
OUR OVERVIEW
The Godrej Group stands in a strong position today. With annual sales in
excess of $1 billion, a workforce of approximately 18,000, and a strong
diversified portfolio, Godrej has proven its ability to deliver strong financial
performance.
The philanthropic activities by the chairman Mr.ADI GODREJ and other
family member seven before the word CSR was known has made the Godrej
group one of the most trusted business house in India. Today the group holds
an example of ethical and most transparent group of business who is
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33. concerned not only to maximize shareholders value but at the same time
invests responsibly in social and environmental welfare.
The Godrej Group is today one of the most accomplished and diversified
business houses
in India. Godrej’s success has been driven by the company’s commitment to
delivering innovation and excellence. Through the consistent application of
this commitment and a century of ethical business conduct, Godrej has
earned an unparalleled reputation for trust and reliability
33