Myntra is India's leading online fashion platform offering over 2,000 brands. It uses CRM to improve customer relationships and retention. The Myntra app provides unique features like image search and push notifications. It also runs the reality show "Myntra Fashion Superstar". The app includes themes and click-through rates are low, with 13.4 million visitors but only 2.2% converting to sales. Myntra focuses on search engine optimization, email marketing, community engagement and quality customer service to improve sales and customer loyalty.
This document provides an overview of Shoppers Stop, a leading retailer in India. It discusses Shoppers Stop's history since 1991, store formats, strategic alliances, locations, segmentation and positioning strategies, financial performance, loyalty programs, and competitive analysis. The document also analyzes the impact of the 2008 recession on Shoppers Stop and its plans for international expansion.
Croma is India's leading Retailers in Consumer durables segment.
This Report consist From success, store format, USP, Marketing Mix, STP to Financial analysis.
This document provides an overview of the retail company V-MART and its marketing strategy. It discusses that V-MART was founded in 2002 in West Bengal and opened its first store in Ahmedabad, Gujarat in 2003. It now has over 108 stores across 12 states with a total retail space of over 8.2 thousand square meters. The document then examines V-MART's product categories and organizational structure. It analyzes V-MART's marketing strategy of regional cluster expansion, promotional events, and increasing private label products. It also provides the objectives and methodology of the research report, including primary and secondary data collection.
The document defines retailing as the sale of goods or services directly to final consumers. It notes that retailing is a large global industry dominated by developed countries. In India, retailing is dominated by unorganized mom and pop shops, while organized retail makes up a small portion. The retail landscape in India is discussed, along with major players and consumption categories. Challenges and opportunities for retail in India are outlined. Online retailing and its payment methods and challenges are also summarized. The contribution of retailing to the Indian economy and employment are highlighted.
D-Mart is a retail chain located in Koparkhairane, Navi Mumbai that follows an everyday low pricing strategy. It aims to be the lowest priced retailer in its area. D-Mart offers a wide range of products across multiple floors at discounted prices compared to MRP. It uses promotions, newspaper advertisements, and in-store signage to promote offers and drive sales. However, D-Mart faces threats from larger competitors and may struggle without brand loyalty or corporate backing.
Tata Retails operates several retail chains in India including Westside, Croma, and Star Bazaar. Westside is Tata's flagship retail chain with 49 stores across major cities. It focuses on affordable fashion and lifestyle products. Over time, Westside has expanded its product ranges and services while pursuing a strategy of value pricing, promotional discounts, and celebrity brand ambassadors to promote its in-house brands. Tata Retails aims to be the most preferred retailer through quality products and an enhanced shopping experience across its growing network of stores.
Myntra is India's largest e-commerce store for fashion and lifestyle products. It aims to provide a hassle-free shopping experience across India with a wide range of brands and products. Myntra uses strategies like cash on delivery, free home delivery, 30-day returns, and launching innovative marketing campaigns to sustain and expand its customer base. It has also launched a virtual trial room application and uses social media platforms like Facebook, Twitter, YouTube, and Pinterest, as well as advertisements and pamphlets for digital marketing.
The document provides information about Shoppers' Stop Limited, an Indian retail chain. It discusses the company's strengths, weaknesses, opportunities, threats and marketing environment. It also describes the company's product range, marketing mix, target audience, positioning and integrated marketing communications strategy.
Westside is a retail chain in India owned by Trent Ltd. that was acquired by the Tatas in 1998. It has over 28 stores across India catering to upper middle and lower upper class customers. Westside aims to be a profitable lifestyle retailer and one-stop shop offering apparel, footwear, cosmetics, household items, and other products. While 70% of products are Westside's own brands, it also carries other popular brands to attract more customers.
Westside is a retail chain owned by Trent Ltd focusing on apparel, home products and gifts. It operates on a free form layout displaying merchandise clustered by category. Westside sources 30% of products from in-house brands and the rest from external brands. It focuses on quality products at affordable prices and spends 8% of revenue on promotions. Market research helps understand customer preferences and improve loyalty. Competition is growing in the Indian retail market but Westside's strategies around quality brands and customer service position it strongly against competitors.
Myntra was established in 2007 and is an Indian e-commerce company that sells fashion and lifestyle products. It began as a B2B company selling personalized products like t-shirts and mugs. In 2010, it shifted to a B2C model expanding its catalog. Myntra sells products from over 200 brands and has become one of the top online retailers in India through effective marketing and social media campaigns.
Reliance Digital is a retail chain operated by Reliance Retail that sells consumer electronics and appliances. It has over 75 stores across major Indian cities. The stores offer a wide range of over 5,000 products from over 150 brands. Reliance Digital provides customers a unique shopping experience through technology experience zones and aims to demonstrate and simplify technology for customers. It also offers various after-sales support services like Reliance ResQ to customers.
The document discusses the evolution of various retail formats over time. It begins by describing some of the earliest stores like the Bon Marche department store from 1852 and A&P grocery stores from 1859. It then outlines the development of self-service stores, supermarkets, hypermarkets, and specialty stores from the early 1900s onwards. The rise of online retailers like Amazon in 1995 marked another major change. Various retail theories like environmental, cyclical, and conflictual theories are also summarized that aim to explain the retail development process. Finally, the document categorizes different types of retail stores based on factors like ownership, location, merchandise offered.
A brand is primarily an idea or image that customers instantly identify with a product or service. Branding elements like logos, slogans, and color schemes allow companies to build a unique reputation beyond just their products and services to generate more revenue. However, focusing too much on short-term financial gains can neglect building the brand as an asset. Effective branding requires excellent brand concepts and execution, as well as sensible budgeting for both branding and marketing efforts. Building opportunities for branding include defining customer personas, having a strong online and social media presence, blogging to share valuable information, and prioritizing great customer service which can boost word-of-mouth recognition of the brand.
- Tommy Hilfiger is an internationally recognized American lifestyle brand founded in 1985 that is known for its preppy classic American style. It had global retail sales of $6.7 billion in 2014.
- The brand is owned by PVH Corp. which acquired it in 2010. It delivers premium quality clothing and accessories for men, women and children worldwide.
- Tommy Hilfiger has won awards including the CFDA's Geoffrey Beene Lifetime Achievement Award and had its headquarters in Amsterdam, Netherlands.
Dmart- A complete Study (Retail Business)Shubham Rathi
Dmart is an Indian chain of cash-and-carry wholesale stores founded in 2002. It was incorporated in 2000 by Radhakishan Damani and has expanded to 155 stores across India as of 2018. Dmart's mission is to provide the best value to customers by offering lower prices than competitors through a business model of bulk purchasing, limited advertising, and direct ownership of real estate. It offers a wide range of products from groceries and household goods to garments, electronics, and beauty products.
Visual Merchandising w.r.t. Pantaloons Retail India LtdShrestha Dey
The document provides information on Future Group, an Indian conglomerate operating in retail, supply chain, and logistics. It discusses the company's various business segments: [1] Future Retail operates retail chains like Pantaloon, Big Bazaar, and Food Bazaar; [2] Future Capital Holdings provides financial services; [3] The company has a BPO division for IT services; [4] It invests in new media and security management as well. The document outlines Future Group's mission to serve customers through innovative retail formats and brands, while ensuring efficiency.
This document summarizes key aspects of sales promotion and retail marketing strategies. It discusses sales promotion as a type of marketing aimed at consumers or distribution channels to introduce new products, clear inventory, attract traffic, and temporarily boost sales. Retail is seen as having bright prospects in India due to lifestyle changes. Maintaining good customer relationships through superior service is key to retail success. The document then provides examples of strategies used by specific retailers like D-Mart, including maintaining low prices, product discounts and bundles, and emphasizing value for customers.
Myntra Case Study 2024 - Complete Marketing Strategykartik290054
Dive into Myntra's success story! This 2024 case study explores their journey from a gifting platform to India's dominant fashion retailer. Discover how strategic partnerships, data-driven marketing, and innovation fueled their growth. Learn valuable insights for your own e-commerce journey!
Myntra is an Indian e-commerce company specializing in fashion. It has established itself as a leader through innovative marketing strategies. Myntra collaborates with influencers and offers an affiliate program to promote referrals. It also uses effective email, search engine optimization, advertising, sponsorships, partnerships, SMS marketing, and engaging content to attract and retain customers. Myntra's marketing mantra focuses on making loyal customers through both online and offline channels while showcasing the value and accessibility of fashion.
Talk of Myntra and how it can modify its app. To enhance user engagement by creating personalised apparel e-stores for users for different occasions based on their preferences thereby increasing brand loyalty, customer retention & revenue. Product roadmap, features, success metrics, analysis. After a quarter of introducing the proposed features, the Success metrics for 3 different clusters can be compared. Based on the result, final feature(s) will be decided and rolled out to tier-2 and 3 cities.
Style Me: User needs to select for whom to shop, what occasion and Myntra would suggest apparels for that occasion. Additionally, user can also post picture of their outfit/part of outfit and Myntra would help to style it better.
Region Based: Based on the user’s region, occasions would be more specific to that region thus more apparel options for that specific occasion.
Virtual Trial: See how your selected apparel suits you in our virtual trial room through auto-generated avatars via photos/previously mentioned dimensions.
Twinning: Users can select with whom they want to coordinate (besties, couple, cousins, etc) their outfits and Myntra would suggest apparels for both .
Size of the fashion e-commerce market in India is around $8-10 billion & is set to grow 35% to around $30 billion in next 5 yrs
Flipkart & Myntra continue to hold 60% market share in online fashion retail where 56.40% of Myntra users are male while 43.60% are female
In July 2022, about 90% of monthly website traffic of Myntra was from India
Myntra claims to have on-boarded 6,000 brands showcasing around 15 lakh styles on its platform for "Big Fashion Festival" sale
Tier-1 customers make 55% of the current BPC customer base & the rest from Tier 2 cities & beyond.
Size of the fashion e-commerce market in India is around $8-10 billion & is set to grow 35% to around $30 billion in next 5 yrs
Flipkart & Myntra continue to hold 60% market share in online fashion retail where 56.40% of Myntra users are male while 43.60% are female
In July 2022, about 90% of monthly website traffic of Myntra was from India
Myntra claims to have on-boarded 6,000 brands showcasing around 15 lakh styles on its platform for "Big Fashion Festival" sale
Tier-1 customers make 55% of the current BPC customer base & the rest from Tier 2 cities & beyond.
Size of the fashion e-commerce market in India is around $8-10 billion & is set to grow 35% to around $30 billion in next 5 yrs
Flipkart & Myntra continue to hold 60% market share in online fashion retail where 56.40% of Myntra users are male while 43.60% are female
In July 2022, about 90% of monthly website traffic of Myntra was from India
Myntra claims to have on-boarded 6,000 brands showcasing around 15 lakh styles on its platform for "Big Fashion Festival" sale
Tier-1 customers make 55% of the current BPC customer base & the rest from Tier 2 cities & beyond
Size of the fashion e-commerce market in India is around $8-10 billion & is set to grow 35%
Myntra is an Indian online retailer founded in 2007. It sells fashion and lifestyle products from over 350 brands. Myntra has become very popular in India by being one of the first major e-tailers and through innovative marketing like online coupons. It offers a wide range of products from major brands. Myntra utilizes a business-to-customer revenue model and focuses on fast order processing and shipping to customers. It has experienced success through social media marketing and promotional campaigns.
Myntra is an Indian online shopping retailer founded in 2007. It offers fashion and lifestyle products from over 350 brands. Myntra pioneered online coupons and now offers current season merchandise from major brands like Nike, Reebok, and Adidas. It has received several awards and competes with other online retailers while maintaining its technology infrastructure and business model as an aggregator of brands.
Myntra is an Indian online shopping retailer founded in 2007. It offers fashion and lifestyle products from over 350 brands. Myntra pioneered online coupons and now offers current season merchandise from major brands like Nike, Reebok, and Adidas. It has received several awards and is among the top 10 e-commerce companies in India. Myntra operates on an inventory-led model, procuring products from brands and making them available online. It focuses on fast order fulfillment and maintains its technology infrastructure and website to provide customers with a good shopping experience.
2019 SITEC E-Commerce Course 301 CN: Internet Marketing Digital Marketing by ...sitecmy
SITEC E-Commerce Course: Internet Marketing
Course Series: Getting Started 301
Internet marketing is the marketing of digital products, especially through online networks to promote products or services. These include mobile phones, display ads, and any digital media.
Online marketing has changed the way companies and brands use technology to market. As the growing number of platforms gradually integrate into everyday life and marketing programs, people tend to use more electronic devices than to visit physical stores, and online marketing has become commonplace and effective.
Company : Stelix Media
Guest Speaker : Stephy Yoong
Study On Online Shopping Behaviour | Marketing Startegy & Selling toolsSagar Soni
The document discusses online shopping behavior in India. It finds that the proportion of female online shoppers is higher than male. Most online shoppers are between 21-26 years old and spend 1-2 hours per day on the internet for entertainment and information. The majority purchase digital devices and shop once a month spending Rs. 500-1000. Cash on delivery is the preferred payment method and Amazon is the most popular e-commerce site. Discount offers most influence online purchase decisions. Overall customer satisfaction with online shopping is high.
I have made this Presentation/Project (Project WeLike) during my course of PGDM in Marketing Management from Welingkar Institute of Management Development & Research. Do share your valuable opinions over this...
The document discusses MyPopCoins (MPC), a digital loyalty program that allows users to earn points from everyday spending. MPC aims to help retailers build loyalty by rewarding purchases and increase consumer purchasing power. It provides an umbrella program where users can earn points across retailers. The document then discusses industries like food/restaurants, apparel, and wellness that can benefit from MPC's digital visibility and marketing tools. It compares MPC's program to traditional loyalty programs and outlines benefits for retailers like cost savings and increased sales. Finally, it describes how customers can find deals, earn and redeem points, and the transparency MPC provides to retailers.
Myntra is an Indian e-commerce company that sells fashion and lifestyle products online. It was founded in 2007 and acquired by Flipkart in 2014. Myntra aims to provide a hassle-free shopping experience with a wide range of over 500 brands. Key aspects of Myntra's business model include partnerships with 3000 brands, an emphasis on marketing and sales, and a customer service focused approach. Myntra utilizes both traditional and digital marketing strategies such as celebrity endorsements, TV commercials, and social media promotions.
Ideal Customer Acquisition for Mera MedicareRachana Singh
Mera Medicare offers healthcare services to two main customer groups: individuals and healthcare professionals. They use several strategies for customer acquisition, including search engine optimization (SEO) to improve search visibility, email marketing to existing customers, encouraging customer referrals with rewards, engaging on social media, and providing discounts/offers to increase loyalty. The goal is to manage customer prospects through an integrated approach.
Trimiday - Tools for customer-centric brandsBart Keppens
Brands use Trimiday to reach and communicate with consumers. Trimiday facilitates targeted communication with unrivaled focused attention in a hard-to-reach audience (18 to 34 years). In exchange for attention and engagement consumers are rewarded with ad-free media. The Trimiday platform has a broad range of options, detailed in this document. It includes options to collect insights on consumer behavior and intentions (Chapter 2), different formats to inspire and engage consumers with commercial content and games (Chapter 3).
The best approach is combining several options to create different touch-points across the entire customer journey, all centered around your customers.
Pricing mentioned in this document is valid for contracts closed in 2018.
How the changing consumer trends due to change in technology and political scenario in India has induced the growth for ecommerce industry with snapdeal as the business model for analysis
Myntra is an Indian e-commerce company that sells fashion and lifestyle products. It was established in 2007 and is headquartered in Bangalore. Myntra began as a business-to-business company selling personalized gifts but transitioned to business-to-consumer in 2010, expanding its catalog to include various fashion brands. In 2014, Myntra merged with Flipkart to better compete with Amazon in the Indian market. Myntra uses technology and partnerships with brands to provide customers with current season merchandise across various categories like footwear and sports apparel.
Flipkart : Strategies for an Industry Top-dog in the E-commerce space Suhasini Jain
The presentation was created for an industry leader : Flipkart and how it can retain its position in the market with respect to its competitors using a few basic strategies .
Mobile apps, social CRM, and gamification are three popular techniques that have been proven to increase customer engagement in the digital era. Mobile apps can be used to deliver content, provide self-service access to accounts, and integrate with core products. Social CRM uses social media to manage brand interactions and build long-term relationships in a customer-driven way. Gamification takes advantage of human desires to achieve goals and be recognized, and can collect customer data to enable customization. These techniques enhance the customer experience, engage customers in conversations, and drive the desired customer behaviors that companies want to achieve.
4 Techniques to Succeed in Retaining your CustomersM-Connect Media
Customer Retention Plan - To own a profitable business is in either in your hands or in your customer’s hands. Yes, this is true. You own a business to help the customers in some or the other way. Customers may have different options for the same thing and if they choose you then it means they bring business for you. And it is up to you how to retain them and bring them back to you again and again. See some strategies to do so.
Improve your revenue by engaging in true Sales Enablement. This can help you generate and close more leads, faster. Look for a Sales Enablement tool that provides you a 360 degree view of prospects and covers every aspect of sales and marketing including lead generation, demand generation, drip campaign, blogging and social media posting.
This presentation explains how investing in an integrated Marketing Automation and Sales Enablement solution can bring you more leads and close more sales.
Fundamentals of Brand Selling & Growth Strategy for Creative.pdfKwabena Oppon-Kusi
A guide to assist creatives into the world of marketing positioning and growth marketing. This was presented to a group of spoken word artists who asked the question...'how can I turn my creative skills or brand into a viable business?' The document seeks to bring creatives the knowledge of marketing and how they can leverage existing tools and opportunities to grow as brands and businesses. I recommend this for all creatives who would like to tap into the creative economy and become profitable
Outdoor and Indoor Advertising: Pros and Cons.pptxPROreklama
This presentation explores the pros and cons of outdoor and indoor advertising, helping businesses make informed decisions about their advertising strategies.
Digital marketing typically refers to online marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.Digital marketing encompasses all marketing efforts that utilize electronic devices and the internet. It includes various online channels such as search engines, social media, email, websites, and mobile apps to connect with current and prospective customers. Key components of digital marketing include:
Search Engine Optimization (SEO): Optimizing websites to rank higher in search engine results pages (SERPs) to increase organic (non-paid) traffic.
Search Engine Marketing (SEM): Using paid advertising on search engines like Google to drive traffic to websites through paid search listings.
Social Media Marketing: Utilizing social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) to connect with audiences and promote products or services.
Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.
Email Marketing: Sending personalized messages to a targeted audience via email to promote products, services, or events.
Affiliate Marketing: Partnering with other businesses or individuals to promote products or services and earning commission based on sales generated.
Influencer Marketing: Collaborating with influencers (individuals with a dedicated social following) to promote products or services to their audience.
Online PR (Public Relations): Managing a brand's online presence and reputation through various online channels.
Analytics and Data-driven Marketing: Utilizing data and analytics tools to measure and optimize marketing campaigns' performance.
Mobile Marketing: Targeting users on mobile devices through mobile-optimized websites, apps, SMS, and other mobile channels.
Digital marketing offers businesses a cost-effective way to reach a global audience, measure campaign effectiveness in real-time, and adjust strategies based on data and insights. It continues to evolve with advancements in technology and changes in consumer behavior, making it essential for businesses to stay updated with current trends and best practices.
Digital marketing uses digital channels to promote a product or service.
Using digital marketing techniques and strategies helps businesses reach their target audience, engage with them, and ultimately convert them into customers.
Examples of digital marketing include SEO, PPC, social media marketing, content marketing, and leveraging traditional offline media for advertising.
Offline digital marketing includes out-of-home advertising, TV marketing
Billion Broadcaster's Frame Posters and Horizontal Lift Advertising Screens: ...VikasYadav194549
Billion Broadcaster revolutionizes advertising with its innovative combination of frame posters and horizontal lift advertising screens. The frame posters, strategically placed for maximum visibility, offer a timeless and elegant medium for brand messaging.
A Startup's Guide To Building a Brand - Kwabena Oppon-Kusi.pdfKwabena Oppon-Kusi
This is a step by step guide to all startups on how to develop a strong and healthy brand. It defines what a brand actually means and gives you a better understanding on how you can build one for your startup, sustain it and ultimately grow it in a lean way. This is an essential for every one with a new idea, ready to make it into a viable business.
Training devistation provides quality training in digital marketing.
ChatGPT
Digital marketing encompasses a wide range of online strategies and tactics designed to connect businesses with their target audiences, increase brand awareness, drive traffic, and ultimately generate leads and sales. Here’s a comprehensive description:
Digital marketing leverages various online channels and platforms such as search engines (Google, Bing), social media (Facebook, Instagram, LinkedIn), email, websites, and mobile apps to reach consumers. Unlike traditional marketing, which often relies on print ads, billboards, or TV commercials, digital marketing allows for precise targeting and measurement of campaigns in real time. also know about benefits of digital marketing
click here -
https://training.devinstances.com/
address - industrial area, phase 8, F7, MOHALI, PUNJAB
Revolutionizing Advertising with Billion Broadcaster Standee Screen MediaVikasYadav194549
Billion Broadcaster's standee screen media is revolutionizing the advertising landscape with innovative digital screens placed in high-traffic areas such as malls, airports, and residential complexes. These dynamic screens capture attention with vibrant multimedia content, offering a visually engaging platform for advertisers.
How to Rethink the Way you use Instagram to Drive Sales and Customer Engagement
If you’re using Instagram to build or grow your business this presentation is for you. Navigating Instagram campaigns doesn't have to be overwhelming. By understanding the right strategies, you can turn engagement from a time-consuming task into a powerful tool for driving sales and a deeper understanding of your customers and fans.
Key Takeaways:
Running campaigns on Instagram can be and should be easy and effortless
Every post is an opportunity to collect valuable information to empower you to make more strategic choices
The power of giveaways on Instagram to drive engagement and first party data
You'll learn about proven systems and effective workflows to maintain a consistent and engaging social media strategy. Additionally, you'll gain actionable strategies and practical tactics to drive engagement, increase followers, and convert them into loyal customers.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
1. Presented by :
Aheli Sen
Divya Agarwal
Doel Majumdar
Kamal Lochan
Priyanka Mitra
Vidhi Ashar
2. About
• Myntra is India's leading online shopping
platform for fashion brands and a pioneer in E-
commerce. The Myntra marketplace boasts of
a catalogue of over 2,000 top international as
well as Indian fashion and lifestyle brands.
• Myntra services over 19,000 pin codes across
the country. and kids' clothing.
• With the most extensive, in-season product
inventory, 100% authentic products, a cash-on-
delivery option and a 30-day exchange/return
policy, Myntra today is India's preferred online
shopping destination.
3. CRM
• Customer relationship management (CRM) is an
approach to manage a company's interaction
with current and potential customers.
• It uses data analysis about customers' history
with a company to improve business
relationships with customers, specifically
focusing on customer retention and ultimately
driving sales growth.
4. App Experience
The app experience is the sum of interactions and
feelings a customer has while using the app. Some
unique features of Myntra’s mobile application include:
Image Search
• Whenever you find some interesting fashion, just click
the photo of it, and search it on Myntra using its image
search option.
• This will show you all the related fashion products
which are related to the products in fashion.
5. Push Notifications
Push Notifications are messages sent
by apps that pop up on user's device, and
their function is to deliver information and
improve engagement.
There are various types of push
notifications-
• Sale & Offers push notifications- It
reminds you to make a purchase before
the sale/offer expires.
• Reminder push notifications- It reminds
you that your cart still has items waiting
that have to be purchased.
6. •Myntra launched ‘Myntra Fashion
Superstar’, the world’s first digital fashion
influencer talent hunt; which went live on
the Myntra app on September 17, 2019.
•It’s a reality show, aimed at identifying
and rewarding India’s next big fashion
influencer in association with Zoom
Studios.
Myntra
Fashion
Superstar
7. Theme Store
• Myntra theme store allows
users to filter products
according to various themes.
• It includes everything from
collaborations, handlooms,
sports & party wear to beauty
and makeup.
• This theme store makes it
convenient for the users to
browse through various themes
based on their choices.
8. Click Through Rates
• Click-through rate (CTR) is the ratio of users who click on a specific link to
the number of total users who view a page, email, or advertisement.
• It is commonly used to measure the success of an online advertising
campaign for a particular website as well as the effectiveness of email
campaigns.
• It can be seen as targeting & retargeting ads on other social apps, emails
and SMS notifications.
10. Conversion Rate Ratio
• Myntra.com is one of the largest e-commerce company in India. It is ranked 76
among the top websites in India. 13.4 million users visit this site every month.
But, only 2.2% of these users buy products.
• Traffic: 13.4 million visitors every month through SEO/Ads/Retargeting.
• Signups: 87% of visitors stay anonymous. Only 13% of them sign up.
• Engagement: 90% of registered users don't engage. Only 10% of them add
products to cart.
• Conversion: Of the 10% users who add to cart, only 2.2% of them buy.
11. Search Engine
Optimization & CRM
Most commonly known as SEO it is the process of optimizing your online
content so that a search engine likes to show it as a top result for searches
of a certain keyword.
CRM is meant to help businesses better understand and connect to their
customers. The software stores information about customers from their
names and contact information to their previous purchases and even their
social media activity.
Three ways CRM software can improve your search engine optimization
results :
1. CRM Can Record Keywords
2. Social Media
3.Blogging/Blogger Outreach
12. Myntra and
SEO
“Myntra, India's largest fashion e-commerce platform and it’s SEO agency , INFIDIGIT, have
walked away with top honours at the Drivers of Digital, 2017, by winning the coveted Best
Search Marketing Campaign Award.”
• With Google making changes to its search algorithm almost every day, INFIDIGIT helps
Myntra stay on top of things with a dedicated analytics and data-driven approach.
• The SEO specialists at INFIDIGIT work with the digital marketing team at Myntra to
ensure a top rank for almost all targeted search keywords for an extended period.
14. E- Mail Marketing
“Email marketing is a way of promoting products or services through email. Email marketing is a
top digital media channel and is important for customers’ acquisition and retention.”
Benefits :
1. Targeted and personalized content
2. Better brand recognition
3. Boost sales
5. Build credibility
6. Stronger customer relationships
7. Click-through-rate (CTR)
8. Builds Excitement
15. Smartech addressed this challenge through :
• Helps enhance delivery rate through Primary Inboxing, which helped
increase the Click-Through Rates (CTRs).
• Identified customer segments based on their brand affinity, gleaned from
data regarding their interactions and transaction history.
• Myntra was able to zero in on the right content and creatives for its
audiences as well as identify the best times for sending their emails.
17. Community Marketing
• Community marketing is a strategy to engage an audience in an active, non-intrusive prospect
and customer conversation.
• It focuses on the perceived needs of existing customers.
20. Easy Returns
• Myntra's returns and exchange policy gives you an option to return or exchange items
purchased on Myntra for any reason within the specified return/exchange period.
There are two ways to return the products :
• Pick up: In most locations, it offers a free pick up service. You will see a pickup option
when you submit a return request.
• Self-Ship: If Myntra doesn’t offer a pick up at your location. In such cases, we will credit
the shipping costs in the form of Myntra credits provided the product meets the return
policy and you have shared scan copy of the courier receipt with us.
21. Payments And Cashbacks
• My Cashback' will be replaced by PhonePe.
PhonePe wallet can be used as a payment option on Myntra.
• Myntra Credit
1. Refunds to Myntra Credit - You may take refunds of returned items.
2. Add a Myntra Gift Card - Add your Myntra Gift Card to Myntra Credit.
3. Top Up - You may top-up Myntra Credit by available online payment methods at Myntra
App or Website.
23. • Focuses on customer loyalty
• Establish and maintain profitability
• Long-term relationship with customers
• Direct response marketing campaigns
• Emphasizes customer retention and satisfaction
Relationship Marketing
GIFT WRAPPING
24. 'Look Good Together' is a Referral Program which gives
you an opportunity to invite your friends to the
Myntra App. Both you and your friends gets rewarded
through the Referral Program.
Referral Code
25. Multi-Reward Events
DOUBLE-REWARD EVENT
Referrer and Referee will be
get double benefits (Rs. 200,
instead of Rs. 100)
TRIPLE-REWARD EVENT
Referrer and Referee will
get triple benefits (Rs. 300,
instead of Rs. 100)
5X REWARD EVENT
Referrer and Referee will get
5x times benefits (Rs. 500,
instead of Rs. 100)
29. Try and Buy
https://www.youtube.com/watch?v=_u1vrb4f8bs
• Myntra was the first online brand to
introduce the concept of Try and Buy
• Try and Buy allows for a trial of products
before purchase
• Gives conscious customers the privilege
of ‘touch and feel’ factor
• This distinct feature can be availed at no
additional cost
30. • Myntra Insider is a customer loyalty
program
• It requires no membership fees
• Early access to sales,
• Priority customer support,
• Makeover sessions,
• Free shipping for first 30 days
• Perks through BigBasket, BookMyShow,
Zomato Gold, Hotstar, MakeMyTrip
Myntra Insider
https://www.youtube.com/watch?v=lpVVVO8s8M0
31. Social Media Marketing
Giveaways – Myntra collaborates with bloggers and vloggers to do giveaways; vouchers or an
assorted collection of items is promised to a certain follower who is hand-picked at random on
the basis of some ground rules.
32. Sponsored Advertisements
Myntra works on sponsored advertisements on Instagram, YouTube and Facebook (the top-
notch social media trio) as well as in games, music apps, etc. They work with bloggers to
advertise a new launch or provide a preview of their upcoming sale.
33. Contests
Myntra runs contests on its Instagram
handle and Facebook page for its
followers to participate and win goodies
34. Content Marketing
A blog post, a YouTube video. Content creators are paid to post a blog or a video to sell a new
concept or a new fashion brand launching on Myntra.
http://thesnobjournal.com/all-about-prints-2/
https://www.thestyledge.com/single-post/2016/1/4/All-About-You
35. Reference
· (n.d.). Retrieved 11 12, 2019, from https://blog.expertrec.com/image-search-on-myntra/
· (n.d.). Retrieved 11 13, 2019, from https://indiantelevision.com/mam/marketing/mam/myntra-launches-fashion-
superstar-world-s-first-digital-fashion-reality-show-190910
· (n.d.). Retrieved 11 14, 2019, from https://www.wordstream.com/click-through-rate
· (n.d.). Retrieved 11 15, 2019, from https://strikesocial.com/blog/retargeting-social-media-ads/
· (n.d.). Retrieved 11 16, 2019, from www.guesswork.co/research/in/ecommerce/companies/myntra.com
· Anonymus. (2017, Oct 30). businessworld.in/Myntra. Retrieved Nov 15, 2019,
from businessworld.in: http://www.businessworld.in/article/Myntra-Scripts-Success-With-its-SEO-Agency-INFIDIGIT/30-
10-2017-129905/
· Ward, S. (2019, June 25). www.thebalancesmb.com/blog. Retrieved Nov 16, 2019,
from thebalancesmb.com: https://www.thebalancesmb.com/email-marketing-2948346
· Demers, T. (2019, Aug 29). wordstream.com/blog. Retrieved Nov 16, 2019,
from www.wordstream.com: https://www.wordstream.com/blog/ws/2015/04/30/seo-basics
· (2019, 11 12). Retrieved from https://www.ndtv.com/business/myntra-introduces-try-and-buy-feature-1456567
· (2019, 11 14). Retrieved from https://blog.myntra.com/try-on-myntra-at-your-doorstep/
· (2019, 11 13). Retrieved from https://www.ciol.com/myntra-introduces-try-and-buy-try-products-before-purchase/
· (2019, 11 15). Retrieved from https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/myntra-
introduces-try-and-buy-new-feature/54206447
· (2019, 11 16). Retrieved from https://www.thehansindia.com/posts/index/Business/2017-04-06/Myntra-launches-
campaign-to-promote-the-first-season-of-Big-Fashion-Gig/291595