WayRay is a deep-tech company focused on holographic augmented reality technology. It has developed a holographic head-up display that provides a true augmented reality experience for the automotive industry. The technology allows for a wide field of view, projection distances from 0-infinity, and a compact package size. WayRay has received funding and collaborates with major automakers, positioning it to begin signing commercial contracts to supply its holographic display to the automotive industry.
Pitch Deck Teardown: Fibery's $5.2M Series A deckHajeJanKamps
Fibery is an all-in-one connected workspace that aims to replace multiple disconnected work tools used by companies as they scale. It integrates early in a company's life cycle and grows with them. Current tools often don't scale well and force companies to migrate to new tools every few years. Fibery offers customizable business domains and connected workspaces to provide flexibility and scalability that traditional tools lack.
Pitch Deck Teardown: Gable's $12M Series A deckHajeJanKamps
Gable is a centralized management suite that makes it easy for distributed workforces to search, book, and optimize use of flexible workspaces and company headquarters. It provides cross-platform support, pre-reserved seating, and integrations with Slack and Google Calendar. Management insights include advanced policies, budget utilization forecasts, and visibility into employee satisfaction, usage, and engagement. Gable currently partners with over 800 workspaces across 30 states and 10 countries and sees 30% monthly growth in spaces and 50% growth in SaaS fees. Case studies highlight how the platform has helped companies transform office cultures and gain flexibility while controlling costs.
Pitch Deck Teardown: Honeycomb 's $50M Series D deckHajeJanKamps
This document summarizes Honeycomb, an observability platform. It discusses Honeycomb's strong growth over 4 years, with 2x+ annual growth and becoming a leader in the Gartner Magic Quadrant. Honeycomb is uniquely built for today's complex, cloud-native applications and collects billions of traces with rich metadata. In 2022, observability became more prominent with the growth of the OpenTelemetry project. The document outlines Honeycomb's advantages over traditional logging and monitoring tools and how it has helped customers like Vanguard improve availability and reduce costs. Going forward, Honeycomb aims to continue its leadership in observability and pursue an IPO.
Pitch Deck Teardown: Mint House's $35M Series B deckHajeJanKamps
This document provides a summary of Mint House, a company that operates tech-enabled extended stay hotels and facilities. Some key points:
- Mint House was founded in 2017 and currently has over 145 employees and operates in 16 markets with 26 properties.
- It uses an asset-light management agreement model with high gross margins and minimal capex requirements. Over half of bookings are direct and repeat customers comprise 14% of bookings.
- Mint House properties provide a superior customer experience compared to traditional hotels, with amenities like fully-equipped kitchens, digital check-in, and strong customer satisfaction scores.
- The company is experiencing rapid growth and outperforms traditional upper-upscale hotels
The document proposes creating the first regulator-approved diamond commodity that can be traded as a digital asset. Each coin or bar would contain natural diamonds along with a wireless chip holding a blockchain token. This would make diamonds liquid and investable like gold. The organization aims to develop diamond-backed futures, options, funds and exchange-traded products to unlock over $1 trillion in the diamond industry for investment. It has created a physical commodity, launched a fund, and plans to list the fund and develop additional products on regulated exchanges and markets.
The document discusses Simba Chain, a blockchain platform that aims to make blockchain simple, scalable, and sustainable for businesses and developers. Some key points:
- Simba Chain provides a no-code API interface that allows generating APIs for smart contracts without needing blockchain programming knowledge. This makes blockchain accessible.
- It supports deployment on multiple blockchain networks and chains, allowing applications to be portable across platforms.
- The company has seen strong traction with customers in sectors like government, education, and enterprise supply chain management. It also has a strong investor base including founders of top firms like KKR.
Pitch Deck Teardown: Transcend's $20M Series B deckHajeJanKamps
Transcend is a generative design SaaS company that has developed a cloud-based design platform called the Transcend Design Generator (TDG) to automate preliminary engineering for critical infrastructure projects like electrical substations and water treatment plants. TDG uses proprietary data and design methodologies to generate optimized design outputs up to 30% faster and with fewer resources than traditional manual processes. This saves customers time and costs while allowing more design options to be considered. Transcend is seeking $20 million in growth funding to accelerate expanding their team and products to establish TDG as the leading automated design solution for infrastructure industries.
Optii is an AI-powered supply chain optimization solution that automates supply chain planning. It uses advanced modeling and machine intelligence to identify the optimal configuration of a supply chain network to maximize service levels while minimizing costs. Optii targets businesses that currently use manual planning systems by automating the configuration without requiring replacements of existing infrastructure. The company has validated its solution through proofs-of-concept and pilots with industry-leading customers. It is seeking seed funding to further develop its capabilities and expand its sales and marketing efforts.
Encore is a new software development platform that aims to radically improve developer productivity and experience when building modern cloud software. It provides unique end-to-end insights through a framework that enforces constraints and static analysis to understand applications. This allows Encore to automatically setup infrastructure, instrument tracing, and more. Early users report fantastic experiences with no boilerplate and being able to focus on their product instead of infrastructure. The founders aim to grow through word-of-mouth by nurturing a community of builders and engaging developers where they gather.
The document outlines Square's business proposition of providing a simple and low-cost way for merchants to accept credit card payments using a mobile device. Key points include:
- Square charges merchants a flat 2.75% fee per transaction with no setup costs or monthly fees.
- The company has experienced rapid growth, processing over $1 million in payments per day.
- Square targets small businesses and individuals by offering a simple interface and device that plugs into smartphones.
- Backed by experienced founders and investors, Square aims to become the dominant platform in mobile payments by acquiring new merchants through wide exposure and competitive pricing.
1. The document describes Netmaker, a next-generation networking platform that simplifies networking by securely connecting devices everywhere using the WireGuard protocol.
2. Netmaker has over 1400 production platforms, 50% monthly growth for the last 6 months, and over 1000 community members. It is actively used on over 10,000 devices.
3. The document outlines Netmaker's roadmap, including releasing an enterprise version in beta in Q1 2022, and reaching $150,000 monthly recurring revenue from SMBs and enterprises by the end of 2023.
Pich Deck for Pepper Bio, for TechCruch's Pitch Deck Teardown seriesHajeJanKamps
This document discusses the limitations of current approaches to drug discovery and development and introduces Pepper's transomics platform as a solution. Specifically:
- Traditional drug R&D focuses on static, limited, and unlinked data that misses causal relationships and the full complexity of biology.
- Pepper's platform incorporates multi-omics data across genomics, transcriptomics, proteomics, and phosphoproteomics to capture a more functional and global understanding of disease biology.
- This transomics approach exceeds other methods in target identification and aims to address key questions in drug development around identifying the right target and developing the right drug for patients.
The document discusses a collaboration tool called Scrintal that aims to improve productivity for knowledge workers. It highlights how teams currently spend over 70% of their time on non-value adding tasks like searching for information across different apps. Scrintal provides a single visual workspace to help teams streamline their processes and work 10x faster. It has seen rapid growth through word-of-mouth referrals and aims to expand its product and reach over 1 billion knowledge workers.
This pitch deck summarizes an investment opportunity in Hoofpay, a FinTech company that aims to help small businesses collect payments more efficiently through digital payment solutions. The summary highlights:
1) Hoofpay sees an opportunity to help small businesses save time and money on payment collection given unnecessary transaction fees and the need for quick, efficient payments.
2) Hoofpay's solution allows businesses to take payments through their own app or third-party integrations, and plans to expand its offerings from service businesses to other sectors.
3) The pitch deck outlines Hoofpay's business model, marketing strategy, team, and projections for company valuation and investment needs over time as it scales up its operations and expands
Pitch Deck Teardown: Smalls's $19M Series B deckHajeJanKamps
This document discusses a pet food company called Smalls that provides personalized cat food subscriptions. It summarizes that:
- Smalls has experienced rapid growth, doubling its business in the last 6 months while maintaining low customer acquisition costs.
- It aims to raise $12.5 million to further expand its production capacity 10x, develop new product lines like litter and toys, and explore omnichannel opportunities to become a one-stop shop for cat owners.
- The funding would allow Smalls to reach $XX million in annual recurring revenue and build out its team to diversify beyond its core cat food subscriptions.
If you’re an investor who’d like to find out more about Hive, get in touch with the founder directly via john.ryder@hive.hr, or alternatively drop me an email at alex@mountsideventures.com
This document discusses the challenges that sales teams face as deals become more complex with increased collaboration. It notes that keeping track of the deal cycle can be chaotic and operationalizing best practices is difficult. It then introduces Momentum as a no-code collaboration platform that can help operationalize sales processes through features like smart deal rooms, meeting planning, deal playbooks, and deal assistance. Momentum aims to provide the building blocks to create automated workflows to help sales teams work more efficiently while staying agile.
Augmented Reality: Use Cases In the Automotive IndustryAudax Labs
Augmented, virtual and mixed Reality are optimizing automotive operations across a variety of functions including R&D, manufacturing, supply chain, sales, parts and aftersales service. Here are some of the most promising use cases for Augmented Reality (AR) In the Automotive Industry.
The integration of Virtual Reality & Augmented Reality with multiple mobile, wearable, IoT & conversational platforms extends possibilities for a plethora of immersive applications for a wide range of industries.
According to Statista, the combined the market size of VR & AR would be $210bn by 2022.
Budgeting an Augmented Reality project for 2018? Joinpad is publishing the latest industrial business cases and budget orientation documents following the success in Techweek Dallas.
Slides by: German Rodriguez Daza
AR and IIoT Megatrends by Mike Quindazzi, PWCIIoTWorld
The document discusses augmented reality (AR) and its applications in manufacturing and other industries. It provides an overview of AR, including its key features of overlaying virtual objects on the real world to enhance user experience. Examples are given of using AR for remote repair instructions, visualizing consumer products at home, and enhancing navigation with driving directions overlaid on windshields. The document also discusses industry use cases for AR in manufacturing, transportation, customer experience, and investments in AR by sector. It analyzes the potential of AR to improve productivity in areas like manufacturing and maintenance.
5 benefits of using augmented reality in the manufacturing industryPixerio Solutions
Artificial intelligence (AI) is creating breakthrough developments in all the fields, let’s look at the benefits of using AR in the manufacturing industry.
This document discusses augmented reality (AR) and its applications in manufacturing. It begins with an introduction to AR, describing it as a method of altering the real world by adding digital elements. It then covers the main types of AR: marker-based, markerless, projection-based, and superimposition-based. Applications of AR in manufacturing include using it to aid assembly, maintenance, training, quality assurance, and design. Boeing, Mitsubishi Electric, Lockheed Martin, Porsche, and Ford are highlighted as companies employing AR in their manufacturing processes. The document concludes that AR can help make manufacturing more efficient and reduce costs.
XR and real-time 3D in automotive digital marketing strategies | Visionaries ...Unity Technologies
Augmented reality (AR), virtual reality (VR), and mixed reality (MR) – collectively known as XR – are making inroads in the automotive industry. Join this session led by Visionaries 777, which works with major auto brands like INFINITI, to learn about the range of immersive experiences you can build with Unity to create a better customer experience that results in more engagement and sales.
Speakers:
David Castañeda - Visionaries 777
Frantz Lasorne - Visionaries 777
Session available here: https://youtu.be/WJpeWHGXyms
A virtual reality headset called LORD BRAIN is proposed that allows for mixed reality and wireless conferencing. It aims to help large companies conduct more effective long-distance meetings compared to traditional phones. The headset provides a portable 3D view of objects without storage or speed issues. It connects multiple users simultaneously in the same virtual space. Competitors include Microsoft, Magic Leap, Canon and Meta. The business model involves selling contracts for monthly access or purchasing individual headsets and servers. Target markets are developed countries and large multinational companies. Risks include technical limitations that developers will address through alternative protocols.
The document discusses augmented reality solutions for the automotive industry, including iCarSurveyor and HailMaster. iCarSurveyor uses augmented reality for precise area measurement to optimize inspection time by up to 50%. HailMaster uses computer vision algorithms to automatically detect up to 90% of hail dents using only a vehicle body part photo. The solutions are currently in beta testing and being integrated with partner platforms.
AR Genie is a visual assistance tool that offers a simple, quick and secure Augmented Reality (AR) solution for Remote experts and field Technicians. An AR annotation tool combined with chat, live video, audio to identify and solve problems remotely.
The 10 most advanced automotive tech companies of 2020Mirror Review
Our latest magazine, “The 10 Most Advanced Automotive Tech Companies of 2020,” features the advanced automotive tech companies that are bringing new technologies and solutions to
transform the industry. These companies are delivering different solutions, but their key aim is to reshape the world.
This document provides information about a company called Hard n Soft Technologies that has been established since 1997. It provides digital solutions and services across various domains using new technologies. It has a team of over 50 professionals with 18+ years of experience. The company aims to improve customer outcomes through services like business intelligence, mobile app development, software services, and more. It has successfully completed over 1000 projects for over 50 delighted clients.
This document provides information about a company called Hard n Soft Technologies that has been established since 1997. It provides digital solutions and services across various domains using new technologies. It has a team of over 50 professionals with 18+ years of experience. The company aims to improve customer outcomes through services like business intelligence, mobile app development, software services, and more. It has successfully completed over 1000 projects for over 50 delighted clients.
The Internet Of Everything - How To Make It SmarterAtooma Inc
Companies really know the importance to enter the IoT space today because, if you don't do it.... you'll lose against your competitors.
But, nowadays, they rely on static Apps and products that not really interact with user lives. As a result, users are not engaged and IoT products don't scale.
Giving an example, insurance apps are only showcases of personal data, with simple connections to social networks and nothing more. This can’t be called IoT.
How can companies leverage the IoE and Big Data capabilities in order to better profile users, enhance his Company’s Digital strategy and win the IoT battle against the competitors?
Here's the answer.
Hybrid solutions for exhibitions stand designSerena Ferrari
FROM EXHIBITION STAND DESIGN TO EXPERIENCE DESIGN.
COVID-19 has accelerated the integration of virtual and in-person event and exhibition delivery, requiring a fundamental change in how we engage with customers to maintain relevance.
Furthermore, a recent GES USA survey has revealed that to most people hybrid is another way to attend virtually or in-person and not a differentiated format.
The main challenge for exhibition stand designers and event planners is how to make the hybrid experience meaningful, and the technology easy to use.
Pairing computer vision technologies with emerging wearable devices enables exciting new mobile experiences. Learn about new types of vision-enabled wearables and the creative, new applications that will drive them.
Watch this presentation on YouTube: https://www.youtube.com/watch?v=O-w_5yduaZ4
Learn more about Vuforia mobile vision platform: https://www.qualcomm.com/vuforia
UplinQ - bringing mobile vision to wearables digital eyewearSatya Harish
The document introduces the Qualcomm Vuforia SDK for Digital Eyewear, which brings augmented reality capabilities to digital eyewear. It addresses challenges like calibration for accurate alignment of virtual objects to the real world. The SDK supports both see-through displays and occluded displays, handles stereo rendering, and provides samples and tools to help developers create augmented reality applications for digital eyewear.
VRoom has developed an immersive media platform using AR, VR and MR technologies that delivers branded experiences to drive audience engagement and new revenue streams for venues. They have partnered with computer vision, cloud and media companies and will begin advanced beta deployments in Q4 2018. The platform provides tools to grow audiences and revenue with future-proof, fully managed immersive media.
This document discusses how augmented reality technology can benefit businesses. It explains that AR supplements the real world by overlaying digital content and interactions. Several industries that have successfully implemented AR applications are highlighted, including entertainment, healthcare, travel, real estate, and automobiles. The document concludes that visionary business leaders can incorporate AR and VR technologies to better serve customers and uplift their business if implemented properly.
Similar to Pitch Deck Teardown: This is the deck WayRay used to raise $80M at a $500M valuation (20)
Queerie is a mobile app that aims to help the LGBTQIA+ community connect and find support systems to combat loneliness. The founders are raising $300k in pre-seed funding to complete development of the app and acquire 3,000 paying customers. Key features will include profile creation, matchmaking, events/groups, and building lasting relationships both online and offline. The app currently has 95 beta testers and is targeting the $250M NYC and $20M DC markets initially.
Plantee Seed Pitch Deck for TC Pitch Deck TeardownHajeJanKamps
The document is a pitch deck for Plantee Innovations, which is developing smart indoor gardening devices. They are raising $1.4 million to fund mass production and reach $1.7 million in revenue by 2025. Their flagship product is an all-in-one smart indoor greenhouse that monitors conditions like light, water, and temperature to provide ideal care for plants. They have market validation from a successful Kickstarter campaign and aim to address the large market of people who struggle to keep houseplants alive.
Plantee Innovations is raising $1.4 million to launch their flagship smart indoor gardening product called Plantee and expand into new markets. Plantee is an all-in-one smart greenhouse device that monitors and controls lighting, watering, fertilization and other conditions to provide optimal care for houseplants. The company has already validated demand through a successful Kickstarter campaign and plans to achieve $1.7 million in revenue by 2025 by selling Plantee units and accessories to their target customer of serial plant killers in developed markets.
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
The document discusses how traditional data protection approaches are ineffective for modern AI applications due to factors like dynamic and adaptive nature of AI. It notes increasing privacy regulations globally and complexity for enterprises. The Protecto platform is introduced which protects sensitive data while preserving utility for AI through techniques like data transformation, synthetic data generation, and machine understandable privacy. The platform provides APIs, queue and bulk options. Use cases of securing a contract review bot and enabling data residency are presented. Protecto is positioned as superior to alternatives based on accuracy, ability to handle unstructured data etc. The founder backgrounds emphasizing data experience are shared. The near term roadmap covers securing LLMs, integrations and developing vertical specific capabilities. A $3M seed fund
Pitch Deck Teardown: SuperScale's $5.4M Series A deckHajeJanKamps
The document discusses SuperScale, a gaming optimization platform that helps gaming companies optimize their games to unlock additional profits. It has two main offerings - a SaaS platform that provides optimization insights and recommendations for actively developed games, and an innovative M&A strategy where it acquires and optimizes legacy games. The market for gaming optimization is estimated to be $28 billion by 2027, and SuperScale's proprietary data and AI platform aims to capture a share of this market. The company is raising a $5 million Series A to further develop its platform and grow through enterprise sales and acquisitions.
Astek Diagnostics is developing the Jiddu system, a rapid diagnostic test that can confirm bacterial infections and assess antibiotic sensitivity in urine, CSF, effluent, and blood samples in 1 hour. The company has completed over 400 urine-based tests with high accuracy. Its vision is for Jiddu to help address the growing problem of antibiotic resistance by providing fast, accurate, and easy-to-use diagnostics to guide treatment decisions. Astek is currently validating Jiddu for urine samples and has proof-of-concept data for other sample types. It expects FDA approval in 2025 and plans commercialization through distribution partners while retaining a focus on research and expanding the platform.
Command Bar is a search-based interface that allows web apps to configure command bars for their applications in minutes, improving the user experience. The command bar enables users to take actions directly from the search bar. Commands are specific to each customer's app and are configured using a no-code visual editor and SDK. This improves onboarding, feature discovery, navigation within apps, and identifies user intent, helping to improve conversion, retention, and reduce support needs.
TechCrunch Pitch Deck Teardown 83 - $30M - Series A - XyteHajeJanKamps
This document summarizes a servitization platform called Xyte. It was founded in 2020 and is located in Mountain View, New York, and Tel Aviv. Xyte has raised $37 million in funding. The platform enables equipment and device manufacturers to transition to recurring revenue models by cloudifying their connected devices and providing applications for ecommerce, support, analytics and more. Xyte sees a large market opportunity as businesses move to subscription-based models and aims to be a one-stop platform that can manage this transition end-to-end for manufacturers.
Pitch Deck Teardown - Doola's $1m Series A extension deckHajeJanKamps
Doola is a "Business-in-a-Box" platform that provides end-to-end solutions for entity formation, compliance, banking, payments processing, and ongoing support for non-US entrepreneurs to start businesses in America. It aims to remove the difficulties non-US founders face when cobbling together these solutions individually. Doola has raised over $8 million in funding to date and sees an opportunity to build out additional financial services and a full fintech platform to tap into the large market of businesses started by non-US residents in America each year.
Rypplzz has developed a patented spatial operating system called Interlife that can program digital files to precise physical coordinates, enabling highly accurate geolocation applications. Using radio frequency manipulation, Interlife can pinpoint locations within a 6-inch cube. This allows digital objects to be mapped and interacted with as users move through an environment via their phones, wearables, or other IoT devices. Rypplzz sees applications for their technology in security, asset management, marketing and advertising, entertainment venues, and more. They are seeking $3 million in funding to fulfill contracts, accelerate revenue growth, and expand their patent portfolio and infrastructure.
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2. CONFIDENTIAL INFORMATION OF WAYRAY AG
WHAT
MAKES US
STAND OUT
A unique industrial
deep-tech company
with a unique culture
Leaders in holography
True AR pioneers
No competitors
in our specialization
Collaborations with
the largest car makers
Acknowledgment
by the industrial giants
who invested in us
3. CONFIDENTIAL INFORMATION OF WAYRAY AG
Our mission
To create a future where any transparent
surface is a window into virtual worlds.
To supercharge the human senses and
make everyday life more fun, convenient,
and secure.
6. CONFIDENTIAL INFORMATION OF WAYRAY AG
Leadership in holography —
Leadership in AR
WayRay is the first company to master the application of holography
to head-up displays that offer a True Augmented Reality experience
for the automotive industry and beyond.
Our Holographic AR Display is the only way to deliver this experience
in a package compact enough to integrate into any vehicle. The
holographic optical elements (HOEs) that we use to perform all of the
necessary optical functions yet remain transparent, thin, and capable
of conforming to curved surfaces such as windshields.
True Augmented Reality is a virtual world
that moves and continuously changes
in sync with the outside environment
and the user’s preferences.
8. CONFIDENTIAL INFORMATION OF WAYRAY AG
We believe that the car windshield is the most
natural medium for delivering AR content.
That’s why we are focusing on these primary
revenue sources for the next ten years:
Embedded Holographic
AR Display, a built-in AR
head-up display for cars
True AR Marketplace,
a platform for AR content
9. True AR UX
Embedded
Holographic
AR Display
Car Hardware /
Software and sensors
WayRay Hardware
WayRay Software
True AR Marketplace
CONFIDENTIAL INFORMATION OF WAYRAY AG
Our unique True AR Experience is the result
of many layers of hardware and software
components, made with the utmost technological
proficiency and all working together seamlessly.
Technology layers
10. AR for driver and passenger
Embedded Holographic AR Display
True AR Marketplace
Car Hardware / Software and sensors
CONFIDENTIAL INFORMATION OF WAYRAY AG
Technology layers
11. CONFIDENTIAL INFORMATION OF WAYRAY AG
True AR marketplace
The content displayed by the 3rd party AR apps downloaded
via the True AR Marketplace is meant to be user-oriented and
targeted precisely to the user’s preferences and behavior.
Virtual objects are seamlessly integrated into the real world
and don’t distract from driving.
WayRay aims to create a global platform —
like an app store with bespoke content for
drivers and passengers — that will reshape
the whole mobility paradigm.
12. CONFIDENTIAL INFORMATION OF WAYRAY AG
True AR marketplace
AR app for cars is a brand-new type of applications that
run on holographic AR displays by WayRay. What sets the
AR apps apart is their content and behavior.
An application running in the True AR is not an object on the
screen, but a process. When a vehicle is on the move, the user
can have a number of processes (AR apps) running, including
core display OS processes and side processes (3rd party
AR apps).
13. USER’S CALENDAR DATA
LOCATION APP DATA
GAME DATA
PARKING APP DATA
The virtual objects (AR app content) can be bound to a road
section or a POI. They can change the shape and move around
or be permanent elements of the AR interface.
CONFIDENTIAL INFORMATION OF WAYRAY AG
True AR marketplace
17. CONFIDENTIAL INFORMATION OF WAYRAY AG
Advantages of WayRay’s AR HUD
Can display more AR content
Crisp and vivid imagery with
unprecedented color depth
Virtual image is aligned with
the real world
HUD can be installed in any type of
vehicle; small cutout in the dashboard
Largest possible
Field of View
High color
saturation
True AR
experience
Small package
volume
No sun damage
to projection optics
Flexible integration even
in sports cars
From 0 m to infinity
For far field
and near field
Option to have
a dual plane system
Immunity to sun load
Off-axis system
No limitation on
Virtual Image Distance
18. CONFIDENTIAL INFORMATION OF WAYRAY AG
Technology comparison
Lens/mirror collimator + reflection on the windshield.
True AR is not possible due to fundamental limitations:
1.
2.
Thus the Field of view (FOV) is very small, and distance
to the virtual object plane tends to be quite close.
Projection module + combiner glass: requires an additional
piece of glass between driver and windshield. Questionable safety.
large volume due to lenses and aspherical mirrors and large
cutout in the dashboard,
destruction caused by sun load to LCD / diffuser screen
for far field applications, and
special attention required to avoid image ghosting.
Holographic optical element is seamlessly integrated into
the windshield and performs the majority of the optical work.
Uses DLP matrix with laser light source. Largest FOV, virtual image
plane at a further distance without compromising on dimensions.
Conventional HUDs are built using one
of the following schemes:
WayRay’s Holographic
AR Display:
19. CONFIDENTIAL INFORMATION OF WAYRAY AG
Technology comparison
*For this calculation purposes, we set the VID to 15 meters
1a 1b 2
FIG. 1a
CONVENTIONAL HUD WITH
WINDSHIELD REFLECTION
SURFACE-TO-
VOLUME RATIO
0.07
0.04
1.38,
Potentially
> 5.82
IMAGE AREA
(M2
)
1.53
0.11
4.13,
Potentially
> 17.46*
FIG. 1b
CONVENTIONAL HUD
WITH COMBINER GLASS
FIG. 2
WAYRAY HOLOGRAPHIC
AR DISPLAY
FIELD OF VIEW
4°–10° × 1.5°–5°
4°–10° × 1.5°–4°
12° × 5° delivered,
Potentially
> 25° × 10°
VIRTUAL IMAGE
DISTANCE (M)
2–10
1–3
0 to ∞
SYSTEM
VOLUME (L)
18-22
3
3
Windshield
Eyebox
WINDSHIELD
SPECIAL TREATMENT
Wedged glass
(wedged PVB film)
Semitransparent piece
of glass between driver
and windshield
Holographic film
Source: WayRay's analysis
20. CONFIDENTIAL INFORMATION OF WAYRAY AG
For us, conventional
HUDs are no competition
WayRay is the only company in the world to successfully
develop holographic AR technology solutions with
a small size, exceedingly wide field of view, and projection
distance that can be set from 0 m to infinity, creating
a True Augmented Reality experience.
Nippon Seiki, Denso, Continental,
Bosch, Visteon, and others
all offer conventional HUDs.
21. CONFIDENTIAL INFORMATION OF WAYRAY AG
Deep Reality Display
WayRay has developed a new generation of AR HUD that
can show different parts of the virtual image at different
distances. This breakthrough feature further reduces disparity
errors between the virtual image and the real world and results
in an even more impressive user experience.
22. CONFIDENTIAL INFORMATION OF WAYRAY AG
Conventional HUD
In conventional HUDs, the distance to the virtual image
is typically short, which causes a mismatch with reality
and forces the driver to refocus.
23. CONFIDENTIAL INFORMATION OF WAYRAY AG
Breakthrough in Volume
WayRay’s head-up display solution has a much lower volume
of roughly 3 liters compared to traditional head-up displays
with a volume of roughly 18 liters.
Thanks to the smaller package, our head-up display
can be installed into compact cars.
Conventional HUD
WayRay HUD
25. CONFIDENTIAL INFORMATION OF WAYRAY AG
We are set up to sign
commercial contracts
Having delivered a number of proof of concept (PoC) projects
to major European and Asian car manufacturers, during these last
2 years WayRay focused on industrializing the product to ensure that
it meets automotive-grade standards. We are now at the finish line
of this target and are about to start signing commercial contracts.
26. TECHNOLOGY
DEVELOPMENT
2017 2019
WE ARE HERE H2 2022
Q2 2022
Q4 2021 2023+
FIRST LARGE
OEM CONTRACT
FIRST RFQ
CLOSING
TIER 1 SUPPLIER
START OF
PRODUCTION
BRINGING THE PRODUCT TO RFQ READINESS
POC PROJECTS
FOR OEMS
Transition from concept stage
to prototyping stage
Confirmation of technical feasibility, verification of key
components against automotive requirements, establishing
a supply chain, and preparing internal processes to support
commercial contracts.
Successful delivery of Proof of Concept
(PoC) projects — prototypes integrated
into customer vehicles — to major
European and Asian OEMs
CONFIDENTIAL INFORMATION OF WAYRAY AG
True AR HUD: from the concept to commercialization
27. CONFIDENTIAL INFORMATION OF WAYRAY AG
When introduced into a vehicle model, the car’s
geometry is frozen and our product is automatically
factored into future restyling.
GEN. 1
GEN. 1
GEN. 1
GEN. 2
GEN. 2
GEN. 2
28. CONFIDENTIAL INFORMATION OF WAYRAY AG
WAYRAY
TIER NS
OEMS
TIER 1S
Prototype creation
One-time payment
Payment for
mass production
Margin from mass production (e.g. license fee)
Production and supply
of projection system
and windshield
Product design & manufacturing technology
Hologram recording
Supply chain design
Business model
WayRay will act as a technology partner for the selected
Tier1 suppliers, which will be responsible for assembly,
delivery and quality. WayRay will be responsible for
defining the system architecture and the design of the
main components, as well as for hologram recording.
30. CONFIDENTIAL INFORMATION OF WAYRAY AG
One of our company values
is “Do Deep Tech,” and it’s at the
core of our approach to our work,
technology, and products.
This value reflects the importance
of deep foundational scientific
research.
Do Deep Tech
31. CONFIDENTIAL INFORMATION OF WAYRAY AG
Thanks to our continuous R&D, we possess
fundamental and defensible engineering
innovations that distinguish us from companies
that are focused on the incremental refinement
or delivery of standardized technologies or only
use business model innovation to create
opportunities.
The underlying intellectual property of our
deep tech innovations is well-protected and
hard to reproduce, making it a strong competitive
advantage or barrier to entry.
Do Deep Tech
32. CONFIDENTIAL INFORMATION OF WAYRAY AG
Vertical integration
One of our competitive advantages
is that we are a vertically integrated
company and keep most of the steps
of our product creation in-house,
which allows us to control the
development and production
process, reduce costs, and improve
efficiencies.
Optics & Holography
Hardware engineering
Electronics engineering
Software engineering
Quality Assurance
Chemistry
Design
In-house facilities & expertise:
33. CONFIDENTIAL INFORMATION OF WAYRAY AG
Holography is the core body
of knowledge that enables WayRay
to create a True AR experience.
Holography
34. CONFIDENTIAL INFORMATION OF WAYRAY AG
Our holographic technology is the
result of breakthroughs in R&D and
continuous improvements over the
past 8 years.
Holography
The holographic optical element created
by WayRay is a photopolymer film that retains
the properties of a complex nanostructure
after the recording process.
35. CONFIDENTIAL INFORMATION OF WAYRAY AG
Special function layer
Outer adhesive layer e.g. PVB
Outer glass
Holographic optical element
Special function layer
Inner adhesive layer e.g, PVB
Inner glass
Our team has mastered the
complex processes involved
in holography, including
know-how pertaining to:
Groundbreaking
advancements in holography
the properties of photopolymer film,
hologram optical design,
hologram recording, and
windshield integration.
36. CONFIDENTIAL INFORMATION OF WAYRAY AG
The lasers we design in-house are
optimized for holographic display
applications and are not available
on the market.
Custom lasers
WayRay has mastered the design and development
of blue laser technology, both as a lighting source
for the projection unit and for holographic film
recording.
37. CONFIDENTIAL INFORMATION OF WAYRAY AG
PGU optical design While the HOE enables a large
FOV, it has to work with the
Wv Unit’s (PGU)
optics to ensure high image
quality throughout the FOV
and eye box.
HOE in windshield
Final aspherical lens
Fold mirror
Corrective optics
DLP projector
38. CONFIDENTIAL INFORMATION OF WAYRAY AG
Advanced engineering
techniques
We use the method
of computer-aided engineering
to perform a number of tasks:
Stress calculation
Dynamic analysis
Vibration analysis
Cooling systems analysis
Generative design
39. CONFIDENTIAL INFORMATION OF WAYRAY AG
AR Rendering Engine
We developed a single software platform for
all of our solutions: the AR Rendering Engine.
The ARRE acquires data from sensors, computer
vision, and maps to calculate vehicle positioning
and render virtual objects in real time.
40. CONFIDENTIAL INFORMATION OF WAYRAY AG
WayRay’s True AR SDK is a framework for creating
AR apps that run on in-car holographic AR displays. With
the SDK, developers can create high-quality content, blend
digital objects with the world around the car, and shape
AR experiences for drivers and passengers in conventional
and self-driving cars.
True AR SDK
42. CONFIDENTIAL INFORMATION OF WAYRAY AG
WayRay Team Over the course of eight years, our
small crew of visionaries has grown
into an extensive, multinational coalition
of high-caliber professionals.
Hailing from impressive companies across an array of industries,
they are engineers, science experts, and product designers
backed by top-notch finance professionals, lawyers, and seasoned
executives. The unique experience and extensive knowledge they
bring to the table is what makes our team such a powerhouse.
44. CONFIDENTIAL INFORMATION OF WAYRAY AG
WayRay Team
AUTOMOTIVE
AUTO COMPONENTS
UNIVERSITIES AND
RESEARCH CENTERS
CONSUMER
ELECTRONICS
SOFTWARE
AND INTERNET
OPTICS AND
OPTRONIC EQUIPMENT
OTHER
45. CONFIDENTIAL INFORMATION OF WAYRAY AG
Holography
Optical Design
Laser Research
OPTICS &
HOLOGRAPHY
Glass Lamination
Technical
Engineering
Research
CHEMISTRY
Mechanical Design
Computer-Aided
Engineering
Prototyping
Assembly
HARDWARE
ENGINEERING
FPGA Design
Analog and Mixed
Signal Design
Power Supply
Systems Design
Research
PCB Assembly
ELECTRONICS
ENGINEERING
AR Rendering Engine
Mobile
Backend
DevOps
Firmware
SDK
SOFTWARE
ENGINEERING
Web and Mobile
Testing
Software Testing
Hardware Testing
QUALITY
ASSURANCE
UI/UX Design
Graphic Design
Web Development
Industrial Design
CG Design
DESIGN
Platform components
development
System prototypes
building and testing
Integration
Feasibility studies
Key suppliers
development
PLATFORM
SOLUTIONS
R&D departments
47. CONFIDENTIAL INFORMATION OF WAYRAY AG
UI/UX Design
Graphic Design
Web Development
Industrial Design
CG Design
Design
48. CONFIDENTIAL INFORMATION OF WAYRAY AG
FPGA Design
Analog and Mixed Signal Design
Power Supply
Systems Design Research
PCB Assembly
Electronics Engineering
49. CONFIDENTIAL INFORMATION OF WAYRAY AG
Hardware Engineering
Mechanical Design
Computer-Aided Engineering
Prototyping
Assembly
51. CONFIDENTIAL INFORMATION OF WAYRAY AG
Platform Solutions
Platform components development
System prototypes building and testing
Integration
Feasibility studies
Key suppliers development
52. CONFIDENTIAL INFORMATION OF WAYRAY AG
Web & Mobile Testing
Software Testing
Hardware Testing
Quality Assurance
53. CONFIDENTIAL INFORMATION OF WAYRAY AG
AR Rendering Engine
Mobile
Backend
DevOps
Firmware
SDK
Software Engineering
54. CONFIDENTIAL INFORMATION OF WAYRAY AG
Swiss Technology Center
We are building a cutting-edge technology center
in Zurich, which will house our core R&D, prototyping,
mastering of manufacturing and integration processes.
55. CONFIDENTIAL INFORMATION OF WAYRAY AG
Laser laboratory for laser assembly
and testing to verify stability, beam
quality and power.
56. CONFIDENTIAL INFORMATION OF WAYRAY AG
Holography laboratories for holographic
optical element recording and optical
quality verification.
57. CONFIDENTIAL INFORMATION OF WAYRAY AG
Experimental production facility equipped
with CNC machines, metrology equipment,
vacuum casting and painting equipment
for mechanical design and production.
58. CONFIDENTIAL INFORMATION OF WAYRAY AG
PCB assembly facility for the development
of high-complexity PCB design with MCU,
CPU, and memory and assembly of the
PCB for prototypes.
59. CONFIDENTIAL INFORMATION OF WAYRAY AG
Climatic and vibration testing labs
that allow for simultaneous vibration
and temperature tests.
60. CONFIDENTIAL INFORMATION OF WAYRAY AG
Two 5-axis machining centers
Two 4-axis machining centers
Two 3-axis CNC machines
Two turning centers
One Swiss-type lathe
CNC Machine
workshop equipment
61. CONFIDENTIAL INFORMATION OF WAYRAY AG
Metrology equipment
Coordinate measuring machine
FARO measurement arm
Measuring microscope
63. New markets Radical innovations
An entirely new type of vehicle —
an e-car with AR functionality
Add-on Holographic AR Display,
a standalone visor-based device which
can be used across multiple industries
Side windows, AR-powered side windows
in different means of transportation
AR Smart Glass, holographic
AR windows for buildings
CONFIDENTIAL INFORMATION OF WAYRAY AG
64. CONFIDENTIAL INFORMATION OF WAYRAY AG
Add-on Holographic
AR Display
WayRay has designed an advanced Add-on
Holographic AR Display that makes it possible
to implement holographic displays in land, air,
water transportation, and heavy machinery.
65. CONFIDENTIAL INFORMATION OF WAYRAY AG
Application across multiple industries
TRANSPORTATION
Trains
Trams
Watercraft
INDUSTRIAL
Pallet Trucks
Forklifts
URBAN SERVICES
Sweeper Machines
Sewer Cleaners
Winter Maintenance
Firetrucks
Waste Management
CONSTRUCTION
Tractors
Loaders
Excavators
AGRICULTURE
Tractors
Harvesting Equipment
Planting Equipment
Seeding Equipment
Landscape Maintenance
AIR MOBILITY MEDICAL
Helicopters
Drone Taxis
Surgical Equipment
66. CONFIDENTIAL INFORMATION OF WAYRAY AG
The advanced Add-on Holographic AR Display
can help minimize accidents on construction sites
by offering operators of construction vehicles
an expansive view of the environment around the
vehicle, projected in AR to avoid head-turning and
distraction.
Moreover, the AR system combined with GPS
location data can help operators navigate large
sites and pinpoint target locations with ease
and precision.
Construction Equipment
67. CONFIDENTIAL INFORMATION OF WAYRAY AG
AR Side Window Solutions
In Trains
Our technology can be applied to glass of all sizes,
opening up new opportunities for consumers
to interact with AR content as well as for advertisers
to show off their products via the AR marketplace.
68. CONFIDENTIAL INFORMATION OF WAYRAY AG
Using AR displays to show ads could give cab users
the option of enjoying free trips at the expense
of advertisers and content providers.
AR Side Window Solutions
In Cabs
69. CONFIDENTIAL INFORMATION OF WAYRAY AG
AR Smart Glass
The potential for applications of WayRay’s
holographic technology extends far beyond
transportation. Holographic AR-embedded smart
glass could bring the augmented reality experience
to any building — commercial or residential.
70. CONFIDENTIAL INFORMATION OF WAYRAY AG
Awards
GRAND PRIZE IN AUTOMOBILITY
LA’S TOP TEN AUTOMOTIVE
STARTUPS, 2017
PEOPLE’S CHOICE AWARD
AT STARTUP AUTOBAHN,
2018
71. CONFIDENTIAL INFORMATION OF WAYRAY AG
Events CES 2017
In January 2017, we first took part in the Consumer
Electronics Show in Las Vegas and showcased the world’s
first holographic AR infotainment system for drivers and
passengers, embedded into Swiss manufacturer
Rinspeed’s concept car, the Oasis.
72. CONFIDENTIAL INFORMATION OF WAYRAY AG
Events
A year after our debut, we ventured to go solo and
set up our own booth to premiere our holographic
AR technology to the public.
Alongside this first solo performance, we revealed our
partnership with Honda Motor Company at the Honda
Xcelerator booth and showed off our product among
five other participants.
CES 2018
73. CONFIDENTIAL INFORMATION OF WAYRAY AG
Later on, in summer 2018, we rejoined
the Honda exhibit at CES Asia in Shanghai
to bring our holographic AR displays to Asia’s
automobile market.
Events CES Asia 2018
74. CONFIDENTIAL INFORMATION OF WAYRAY AG
Media coverage
“SEE HOW WAYRAY LASER HOLOGRAPHS CAN
TURN A WINDSHIELD INTO THE BEST AR GEAR”
https://www.cnet.com/roadshow/videos/see-how-way-
ray-laser-holographs-can-turn-a-windshield-into-the-
best-ar-gear/
“WAYRAY IS MAKING HOLOGRAPHIC
AUGMENTED REALITY TECH FOR CONNECTED
CARS. THINK BLADE RUNNER-STYLE
BILLBOARDS THROWN UP ON WINDSCREENS”
https://www.wired.com/story/top-auto-transporta-
tion-startups/
“WAYRAYS AR IN-CAR HUD CONVINCED ME HUDS
CAN BE BETTER”
https://techcrunch.com/2018/01/09/wayrays-ar-in-car-
hud-convinced-me-huds-can-be-better/
“ALIBABA INVESTS IN WAYRAY, A MAKER
OF AUGUMENTED REALITY DASHBOARDS
FOR SMART CARS”
https://techcrunch.com/2017/03/15/alibaba-wayray/
“ALIBABA LEADS $18 MILLION ROUND INTO
AUGMENTED REALITY CAR NAV STARTUP WAYRAY”
https://venturebeat.com/2017/03/14/aliba-
ba-leads-18-million-round-into-augmented-reali-
ty-car-nav-startup-wayray/
“WAYRAY’S AR TECHNOLOGY WORKS MUCH
LIKE A HEAD-UP DISPLAY SYSTEM, BUT ITS
SYSTEM IS SMALLER, WORKS IN ANY CAR,
AND CAN PROJECT VIRTUAL OBJECTS ONTO
THE FULL WIDTH OF THE WINDSHIELD”
https://www.businessinsider.com/wayray-augmented-re-
ality-startup-series-c-funding-hyundai-porsche-aliba-
ba-2018-9
“ALIBABA BACKS AR NAVIGATION STARTUP
WAYRAY IN $18M ROUND”
https://www.zdnet.com/article/alibaba-backs-ar-navi-
gation-startup-wayray-in-18m-round/
“7 PROMISING TECH STARTUPS SHAKING
UP THE AUTO INDUSTRY”
https://venturebeat.com/2018/02/25/7-promis-
ing-tech-startups-shaking-up-the-auto-industry/