Facebook started in 2004 as a social network for college students and has since expanded globally. It is the most popular social media site with over 500 million active users who spend over 700 billion minutes per month on the site. Facebook allows businesses to create pages and groups to promote their brand, connect with customers, and gain exposure to both registered and unregistered users. It provides analytics to understand audiences and offers advertising options to reach new customers.
This document discusses using social media as an effective marketing tool for businesses. It recommends setting up profiles on Facebook, LinkedIn, and Twitter to connect with customers and expand networks. These sites allow businesses to promote their brand, drive traffic to their website, and generate leads at a low cost. The document provides tips on using each site appropriately and linking profiles across sites for maximum exposure.
This high level, non-technical presentation is targeted at those who need or want to be convinced that being an active participant in the world of social networks increases your probability of finding a job in today's difficult job market.
Personal branding is marketing oneself and one's career as a brand. With more freelance and contract work, personal branding is important to differentiate oneself. Building a personal brand starts with optimizing one's LinkedIn profile and leveraging one's network. Companies also need LinkedIn pages to build communities and brand visibility. Key ways to increase LinkedIn page followers include having employees follow the page, promoting the page on other social networks, ensuring a complete profile, adding the page link to emails, and regularly sharing engaging and useful content.
Mike Weiss takes your through 18 steps to turn your LinkedIn profile from a paperweight to a conversion machine.
Social Selling is the key to the next generation of sales success.
LinkedIn is a professional networking site that can help college students market themselves, find jobs, and connect with professionals in their field. Students should focus on the field they are studying, brainstorm potential career goals, and develop a target audience of potential employers when setting up their profile. They should optimize their profile by including a professional photo and summary, listing experiences and education, and asking for recommendations to showcase their qualifications and character. Developing a professional online presence and network through meaningful participation in LinkedIn groups and connections can help students transition successfully from college to their career.
These are the slides I gave to a group of students at Gordon College on LinkedIn and how they can use it to network, establish and online presence and find a job or internship.
Using LInkedin, Twitter & Facebook on your Job SearchLynn Hazan
The document discusses how to use social media platforms like LinkedIn, Twitter, and Facebook to aid in job searching and career development. It provides tips for using each platform to build professional networks, share content and expertise, and make oneself discoverable to hiring managers. Key recommendations include connecting with professional associations, engaging with industry groups, participating in discussions, and sharing work updates in order to strengthen one's online professional presence.
Global Village Marketing Agency was hired to integrate an online campaign for Picture People, a portrait studio. They proposed utilizing banner ads and pop-ups on parenting sites, email marketing, search engine optimization, and social media like Facebook and Twitter. Currently, Picture People's social media pages are outdated and not engaging customers regularly. Regular posting is needed to drive sales through social media. Search engine marketing is also important to reach customers searching for portrait services online. Banner ads would promote Picture People's portrait services on related parenting and floral gift sites.
Social Media Guide for business-to-business (B2B) companies. Brief 'how-to' with tips on using Facebook, LinkedIn and Twitter for marketing, branding and staying connected with client communities.
A short presentation with an overview on social media and who is using it, the advantages of LinkedIn, how to get people to like your page on Facebook and getting started on Twitter.
Presentation materials used at Oct 2009 program meeting for BDPA Cincinnati chapter on topic, 'The Art of Social Networking'. Discussion focused on benefits of networking both in the real world and social networks (blogs, LinkedIn, twitter, facebook).
http://AspireLocal.com
LinkedIn is the largest social networking site used by many professionals around the world. If you're new to LinkedIn, here's a guide on how to start creating your professional profile.
Leveraging Social Networking Sites for Job SearchWITS ZEN Blog
Social networking sites have become a mainstream recruiting channel for companies. According to a survey, 83% of respondents use or plan to use social networks like LinkedIn, Facebook and Twitter for recruiting in 2010. Companies are decreasing spending on more expensive channels like job boards and spending more on social recruiting. While social profiles are important for candidates, many candidates do not share their social account information when applying for jobs.
The document provides tips for small businesses and nonprofits on getting started and making the most of their LinkedIn profile and presence. It outlines the basic steps to set up a LinkedIn profile, including adding personal and professional details, connections, groups, and recommendations. It also discusses using LinkedIn Today to stay up to date on industry news and provides some tips for ongoing engagement through regular posting, group participation, and answering questions.
LinkedIn 101 For College Students_November 2017Kenny Soto
A presentation on personal branding and how to use LinkedIn for college students. This presentation was given to the Economics Club at the City College of New York on 11/09/2017.
LinkedIn for Business - The What, Why and How to get started - Jonnie Jensen ...jonnie jensen
Jonnie Jensen is a digital coach who helps businesses match their internet marketing with their business objectives. The document provides tips on using LinkedIn to help businesses succeed, including completing a full profile, building a network, participating in discussions, and optimizing settings. The goal is to raise one's profile, acquire new customers through recommendations, and increase brand awareness and sales on LinkedIn.
LINK UP - How your business can benefit from LinkedInIntranet Future
The document discusses 10 business benefits that holistic therapists can gain from using LinkedIn more actively. These benefits include staying connected with clients and contacts, networking to find suppliers and advisers, finding contact details for new prospects, obtaining industry news and leads, getting recommendations and endorsements, demonstrating skills and expertise, connecting with people met at networking events, attracting visitors to their website, using it as a recruitment tool, and obtaining more social media advice from the author's blog. The author urges users to improve their profiles, engage more frequently on LinkedIn, and ask satisfied clients for recommendations to take advantage of all it can offer for their business.
This document provides tips for salespeople to leverage LinkedIn for lead generation and relationship management. It outlines three main steps:
1. Optimize your LinkedIn profile to make the best first impression on prospects by including a professional photo, summary, work experience, education, recommendations, and interests.
2. Build your professional network by connecting with colleagues, customers, prospects and industry contacts. Search for new prospects and use groups to expand your reach.
3. Check LinkedIn daily to stay up-to-date on your network and prospects by reviewing feeds, groups, profile visitors, and prospect profiles to find opportunities and break the ice.
How do you use social media to supplement your job search? This short presentation covers the basics!
Topics include the use of Twitter, LinkedIn, Flavours.me and About.me. We hope that this presentation shows you how you can supplement your job search with various social networking tools.
Christiane Pinto Assessoria em Comunicação - Atualizado_03-06-2014Christiane Pinto
Christiane Pinto tem formação em Relações Públicas e pós-graduação em Comunicação Pública e Gestão da Responsabilidade Social. Ela oferece serviços de comunicação, como planejamento estratégico, desenvolvimento de projetos de comunicação interna e externa, e assessoria em marketing. Sua experiência inclui trabalhos para a Embaixada Brasileira de Cingapura e outras organizações.
This document provides contact information for Yohanna Cardozo including an email address of yohanna_78@hotmail.com, a Facebook profile located at facebook.com/yohanna.cardozo.37, and an Instagram username of Yohannacardozo.
The document outlines the job duties of an administrative assistant position at a church which include: answering phones, taking messages, greeting people, managing mailings, creating presentations and publications, ordering supplies, maintaining records and budgets, coordinating events, overseeing technology and facilities, updating websites and newsletters, and providing general administrative support.
Laurie Roberts is applying for a position with Human Resources. She has over 20 years of experience in education and business development, including founding two successful language schools in Mexico. She holds teaching certificates in Alberta and experience teaching various grades. References praise her integrity, passion for ethical work, leadership skills, and ability to build successful teams and mentoring others.
INTERNATIONAL MARKET DEVELOPMENT
CLASS PROJECT - WINE TRADE
Students have been assigned to a team of 2 or 3 to develop an international market development project.
Students are assigned to work for the same fictitious wine domaine: Domaine de X, with the same product line. They will be given fixed parameters/constraints regarding the wines and the domaine.
Each team will be assigned a different market for these wines, specifically:
-a specific country: Netherlands
-a type of retailer : Hotels and restaurants
This document provides links to several websites that contain public domain images and documents including Wikimedia Commons, Project Gutenberg, NASA images, and images from the Library of Congress. These sites allow free access and use of their collections without copyright restrictions.
- The document discusses best practices for using Facebook as a social media platform for businesses and organizations. It provides statistics on Facebook usage and tips for creating an effective Facebook page and engaging audiences.
- Key recommendations include setting up a Facebook page tailored for businesses, regularly posting useful and engaging content, being responsive to users, and leveraging features like photos, videos, and apps to build connections and drive traffic.
- Potential downsides discussed are reliance on Facebook's platform and changes, as well as lack of ownership of user data. Ongoing monitoring and adaptation is advised.
Forward Progress How to Build Business on Facebook - FP NewSocial Jack
The document provides guidance on how to promote a business using Facebook pages. It discusses setting up a Facebook page for a business and maintaining the page by keeping it updated with fresh content like photos, events and promotions. It also recommends having a plan to launch the page and continue working it by being active on the page.
This document provides an overview and guide for using Facebook Pages to promote businesses. It discusses how Facebook Pages allow businesses to interact with customers, build a fan base, run promotions and sell products. The document then gives best practices for using Facebook Pages, including making the page personal, updating it frequently, harnessing the power of the News Feed, choosing useful applications, and promoting the page through Facebook ads. It also provides instructions on setting up and managing a Facebook Page.
Get started building your social media presenceDebi Katsmar
Businesses have been getting in on the action as well—building lively social communities and discovering a powerful new tool for engaging with customers online. And, by combining social media with email marketing, have found yet another way to stay top-of-mind and well connected with their target audience.
The document provides an overview of using Facebook for marketing purposes. It discusses key aspects of Facebook including profiles, pages, groups and privacy settings. It then outlines strategies for businesses to use Facebook including creating a page, posting regularly to engage fans, using events and ads to promote the page, and integrating Facebook with other online and offline channels. The presentation encourages businesses to be active on Facebook but also maintain a positive presence in line with Facebook's terms and guidelines.
Facebook marketing social media marketing life time future because 1.4 M support and get result grow followers like Earn any any everybody so go and register now
HOW TO USE FACEBOOK & TWITTER FOR BUSINESS (MARKETING)ANKIT VERMA
The document provides an overview of how to use Facebook and Twitter for business marketing. It discusses the differences between inbound and outbound marketing and introduces social media platforms like Facebook and Twitter. The document then offers tips on setting up business pages on Facebook, promoting a business through Facebook, measuring results, and provides examples of successful Facebook marketing campaigns from brands like Nike, Heinz, Intel and Clairol.
1) Facebook Pages allow businesses to connect with customers and fans on Facebook by building a following and interacting with them.
2) Keys to success include making the page personal, updating it frequently, harnessing the power of the News Feed to spread virally, and using relevant applications and Facebook Ads.
3) While individual user profiles are for personal use, Facebook Pages make businesses visible to all and allow unlimited fans to interact and spread the word.
1) Facebook Pages allow businesses to connect with customers and fans on Facebook by building a following and interacting with them.
2) Keys to success include making the page personal, updating it frequently, harnessing the power of the News Feed to spread virally, and using relevant applications and Facebook Ads.
3) While individual user profiles are for personal use, Facebook Pages make businesses visible to all and allow unlimited fans to interact and spread the word.
1) The document provides guidance to lawyers on creating and maximizing their online presence through various social media platforms such as Facebook, LinkedIn, Google profiles, blogs, and Twitter.
2) It discusses setting up profiles on these platforms and engaging with potential clients by sharing relevant content, events, causes and testimonials.
3) The key is consistency in posting across multiple channels while focusing on quality over quantity to build awareness and trust over time.
Forward Progress - How to Build the Optimal Fan Page - PMA DeskSocial Jack
Complimentary Webinar - How to Promote your Business using Facebook – 2010 Edition
In working with hundreds of companies to find new business, Dean DeLisle has assembled the top items that their clients are using to find new business in Facebook. Dean will take you step-by-step to show you how companies are using Facebook to reach new customers and retain the ones they have.
He will also cover ways to leverage Facebook to help enhance your Search Engine Optimization!
You will Learn How to:
-Pick the Right Type of Page
-Use a Fan Page to get New Leads
-Leverage Facebook for Customer Service
-Connect Your Fan Page Outside Facebook
-Use Facebook Events to Promote
-Setup Facebook Advertising
*If you cannot make the specified time, by registering, you will receive access to the recording.
We look forward to seeing you in class!
“Thanks to Dean DeLisle and his guidance on Social Networks, we are seeing consistent growth and a wider reach than we could ever afford with traditional advertising. The classes and coaching have saved us thousands!” – Mark F. – CenterCars.com
ALL CLASSES ARE TAKEN ONLINE USING THE CONVENIENCE OF YOUR COMPUTER - LIVE AND RECORDED!
Facebook provides businesses with unique marketing opportunities to interact with customers, manage their reputation, acquire new customers, and drive traffic to their website. Businesses can customize their Facebook page, promote sales and special deals, encourage customer interaction through polls and reviews to position their brand and increase awareness of their company. Similarly, job applicants should be aware that employers increasingly use Facebook to screen candidates and content posted could negatively impact potential hires.
AMA Facebook for Marketers Updated 9-28-2010Bernie Borges
The document provides an overview of a Facebook marketing training session. The goals of the training are to learn how to use Facebook in productive and measurable ways for business, build an audience through strategies and tactics, understand Facebook's marketing potential, and minimize mistakes while maximizing positive results. The training will cover navigating Facebook, developing a content strategy, building personal and company brands, implementing applications, understanding best practices, experiential marketing, using Facebook ads, and measuring results. Attendees will learn skills like using Facebook daily to engage with people and brands, building relationships, and measuring Facebook marketing results.
Hands on social media powerpoint facebook 101 for slideshareDorien Morin-van Dam
This document provides an overview and agenda for a "Hands-On Social Media 'Facebook 101'" workshop. It discusses setting up and customizing a Facebook page for business purposes, including adding images, apps, and engaging with customers. Key recommendations include using a Facebook page instead of a personal profile for business, filling out page information fields, and regularly posting and interacting to build engagement.
This document provides an overview and agenda for a "Hands-On Social Media 'Facebook 101'" workshop. It discusses setting up and customizing a Facebook page for business purposes, including adding images, apps, and engaging with customers. Key recommendations include using a Facebook page instead of a personal profile for business, filling out page information fields, and regularly posting and interacting to build engagement.
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How AI is Disrupting Service Industry More Than Design ThinkingBody of Knowledge
Artificial Intelligence (AI) and Design Thinking are two powerful tools that, when used together, can revolutionize the service industry. By combining these approaches, businesses can develop innovative solutions that enhance customer experience, increase efficiency, and drive growth. Here's how AI and Design Thinking are disrupting the service industry
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4. An effective and low-cost way of social marketing. What is Facebook?
5. About FacebookFacebook started in 2004 as a closed community for college students (requiring users to sign up with a valid university email address) but has since expanded beyond that to high schools, corporations, regional networks, or any user across the world.Statistics from Facebook (http://www.facebook.com/press/info.php?statistics):More than 500 million active users 50% of our active users log on to Facebook in any given day Average user has 130 friends People spend over 700 billion minutes per month on Facebook There are over 900 million objects that people interact with (pages, groups, events and community pages) Average user is connected to 80 community pages, groups and events More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. http://www.kenburbary.com/2010/01/dispelling-the-youth-myth-five-useful-facebook-demographic-statistics/#
6. Facebook is where the action is really hapenning!The average American spent 7 hours on Facebook in January 2010, a 10% increase.
7. People are spending more than 4 hours extra on Facebook compared to leading sites like Yahoo and Google.
8. Facebook has surpassed Yahoo, now taking it’s place as the #2 most popular site in the U.S.
9. Facebook drew in nearly 134 million unique visitors in January 2010.
10. In January, 11.6% of all time spent online was spent on Facebook, compared to 4.25% for Yahoo and 4.1% for Google.Facebook = 44% Yahoo = 18%Twitter = 29% My Space = 9%
15. Promote other content you create, including webinars, blog articles, or other resources
16. It can also be used for recruiting employees, seeking partners and looking for customers by meeting friends of friends who increase your contacts.
17. A great tool for visualizing new business and competitors.
18. Users can access your profile and Facebook Pages from Google which increases the presence of your business on the web. How Facebook can lend a hand to your business
19. Business accounts are designed for individuals who only want to use the site to administer Pages and their ad campaigns. For this reason, business accounts do not have the same functionality as personal accounts.
20. Business accounts have limited access to information on the site. An individual with a business account can view all the Pages and Social Ads that they have created, however they will not be able to view the profiles of users on the site or other content on the site that does not live on the Pages they administer.
21. In addition, business accounts cannot be found in search and cannot send or receive friend requests.*You may create a business account if you don't already have a standard Facebook account. Maintaining multiple accounts, regardless of the purpose, is a violation of Facebook’s Terms of Use. If you already have a personal account, they will not allow you to create business accounts for any reason. You can manage all the Pages and Socials Ads that you create on your personal account.*
26. They offer far more control over who gets to participate. Administrators can restrict access to a group, so that new members have to be approved. Page You will gain more exposure because the Page can be seen by unregistered users.
27. When you send a message to Facebook Page members, they will only receive an update notification.
28. There is no limit on how many fans you may send an update to, or how many total fans a Page can have.
29. Access to a Page can only be restricted by certain ages and locations. Facebook Pages of Two Local Businesses http://www.facebook.com/home.php?#!/pages/Pembroke-ON/Hotpress-Boutique-and-Gorr-Records/108925581690?ref=search&sid=509623314.3689461306..1http://www.facebook.com/album.php?profile=1&id=115256081827811#!/pages/Petawawa-ON/THE-TOY-NOOK/115256081827811
30. Analyze market research through opinion and mini-surveys to review business target and share the data to gain credibilty. Publish and share pictures to give an active profile image of your company. Obtain a Facebook vanity URL so that people can find you easily.Add your Facebook URL to your email signature and any marketing collateral.Post business updates on your wall.Share useful articles and valuable resources that interest customers and prospects on your wall to establish credibility.Research prospects before meeting or contacting them.Before traveling, check contact locations so you can meet with those in the city where you’re heading. Use Find Friends for suggestions of other people you may know to expand your network even further. Look for mutual contacts on you contact’s friends lists.
31. 11. Market your products by posting discounts and package deals.12. Join network, industry and alumni groups related to your business.13. Update your page or group on a regular basis with helpful information and answers to questions. 14. Post upcoming events including webinars, conferences and other programs where you or someone from your company will be present. 15. Add basic information to the group or fan page such as links to the company site, address, newsletter subscription information, etc. 16. Suggest Friends to clients and colleagues – by helping them, you establish trust. 17. Advertise new products or services in your business group or page.18. Be unique – Invest time and resources into a great group or page. 19. Advertise Contests every once in a while. 20. Tag fans in photos – Adds a nice social hook to your group or page.Keep at it to ensure your page or group is always up to date and it helps to keep people interested in your business or product!
32. Facebook ApplicationsFacebook AdvertisementsQuickly create image and text-based ads.Advertise your own web page or something on Facebook like a Page or an Event.Choose to pay per click (CPC) or impression (CPM) in your local currency.Facebook offers tens of thousands of applications and a lot of them are suitable for professional use. Examples of professionalApplications: iPromote for advertising an event.
36. Web Link to insert a screenshot of your professional website on your profileIt is one of the most popular and fastest growing social networks, with the aim to enrol more members which can be very beneficial for your business. You need to start promoting your business where the customers are and where the action is happening by creating a Facebook Page or a Group. Facebook = A Valuable Business Tool
Editor's Notes
marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly
Yahoo is in second place, but with only 2 hours 28 minutes per month. http://www.socialmediaexaminer.com/5-new-studies-show-facebook-a-marketing-powerhouse/- Results of the Top 10
Share of Social Sharing on the web:Facebook: 44%Twitter: 29%Yahoo: 18%MySpace: 9%Share of authentication via news sites: Facebook 31%Google 30%Yahoo 25%Entertainment sites:Facebook 52%Google 17%Yahoo 15%Twitter 11%
Google displays pages of profiles and Facebook members. Users searching for your company on Google, may access your Facebook page or profile.
Groups are directly connected to the people who administer them, meaning that activities that go on there could reflect on you personally. Facebook considers groups to be an extension of you personal actions. When you post something as a group administrator, it appears to be coming from you and is attached to your personal profile. Groups don’t support applications; therefore, it’s not as interactive and it doesn’t make as strong of an impact.
Curret customers or even potential customers can becomes fans of your page and by doing so this allows them to follow you and receive any updates that you post to your page. You can use your Facebook Page to not only share your company information, but you can also use it to post photos, videos, applications and messages. Any activity that you perform on your Facebook Page is the broadcast into the mini-feeds of your followers. The great thing about Facebook Pages is that every time someone becomes a fan of your page all of their friends see that they have become a “fan”, which often attracts other followers as well as creates buzz regarding your business and of course your Facebook Page.