LinkedIn Branding
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Personal branding is marketing oneself and one's career as a brand. With more freelance and contract work, personal branding is important to differentiate oneself. Building a personal brand starts with optimizing one's LinkedIn profile and leveraging one's network. Companies also need LinkedIn pages to build communities and brand visibility. Key ways to increase LinkedIn page followers include having employees follow the page, promoting the page on other social networks, ensuring a complete profile, adding the page link to emails, and regularly sharing engaging and useful content.
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LinkedIn Branding
- 1. 2018 Personal Branding & Social Selling on Presented by: Partho Choudhury @tweetfromPartho
- 2. Personal Branding Personal Branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging. ~ Wikipedia Definition
- 3. Personal Branding Why? You are your own best client You have an opportunity to better differentiate yourself Intuit’s market study states over 40% of American workers will be temps, contractors and freelancers by 2020 “We judge ourselves by what we feel capable of doing, while others judge us by what we have already done.” ~ Longfellow
- 4. In the world of small business, the line between personal and company branding is thin
- 5. Your company’s brand is your brand
- 6. You’re leveraging your LinkedIn network Friends Alumni Family Business Contacts Past Colleagues
- 7. Company Website And managing a plethora of online properties Company Blog
- 8. With so much in play, what’s the formula for success?
- 9. It starts with your personal brand Build your profile
- 10. Why your Business need LinkedIn Company Page ? Let’s start with some quick stats about why a LinkedIn company page is important for your business: Over 3 million companies have a LinkedIn company page (as per mid-2015 stats) More than 500,000 company pages were added between 2014 and 2015 There are 148 different industries represented on company pages To date, there are more than 1,275,000 products and services highlighted across LinkedIn company pages
- 11. Creating a LinkedIn company page is the easy part; getting people to actually follow your page is where many business owners need a little guidance. LinkedIn company pages are essential. Not just for brand visibility, but also for building and sustaining a useful community around your products and services.
- 12. Top 10 Methods to increase the LinkedIn followers
- 13. 1. If your employees are on LinkedIn, ask them to add your page as their workplace. When they do this, they will automatically become followers of your page.
- 14. 2. Promote your LinkedIn page via your other social media marketing channels: Facebook, Twitter, Google Plus etc.
- 15. 3. Make sure your company profile is complete. LinkedIn shows a preference for complete bios in on-site search, so make sure yours is 100% complete.
- 16. 4. Add a link of your company page in your email signature.
- 17. 5. Ask your employees to consistently share your page posts for maximum visibility.
- 18. 6. Use images in all your page posts. Images tend to attract more attention to your posts, meaning more engagement and increased visibility.
- 19. 7. Engage with your current connections and page followers FIRST. Make a point of regularly commenting on and sharing other people’s posts
- 20. 8. Provide Expert Content That Solves Problems for Your Audience
- 21. 9. Regularly share useful content with your followers. Without a steady stream of content, your page is unlikely to grow. Give users a reason to follow your page!
- 22. 10.Gather analytics: It also allows you to track everything that you are doing and make adjustments as needed.
- 23. Thank You! Partho Choudhury Digital Media/Brand Strategist parthonathchoudhury@gmail.com Twitter: @tweetfromPartho Phone: 702 233 3996 LinkedIn: linkedin.com/in/ronuchoudhury Blog: parthonathchoudhury.blogspot.com/