LinkedIn for Business - The What, Why and How to get started - Jonnie Jensen - To Be Social
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Jonnie Jensen is a digital coach who helps businesses match their internet marketing with their business objectives. The document provides tips on using LinkedIn to help businesses succeed, including completing a full profile, building a network, participating in discussions, and optimizing settings. The goal is to raise one's profile, acquire new customers through recommendations, and increase brand awareness and sales on LinkedIn.
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LinkedIn for Business - The What, Why and How to get started - Jonnie Jensen - To Be Social
- 1. For a copy of this presentation visit Linkedin.com/in/jonniejensenFor Business SuccessJonnie JensenDigital CoachTwitter @jonniejensenjonniejensen@tobesocial.com Jonnie Jensen helps businesses match their internet marketing with their business objectives. He’ll help you succeed.http://linkedIn.com/in/jonniejensenhttp://facebook.com/tobsocialjonniejensenhttp://twitter.com/tobsocial
- 2. What is social media?“The Ants have megaphones!”- Chris Anderson "The Longtail”It’s people talking to each otherIt’s being social on the internetSharingReferringRaving BitchingFunImage thanks: http://www.chronicle.pitt.edu
- 3. Why is social media good for business?Improve your search resultsBuild your online profile and reputationTargeted visitor traffic to your company websiteThe ability to interact with customers and potential customersNetworking increases your reachDirectly through your contactsIndirectly through your contacts contactsIncreased sales through increased brand awareness
- 4. King & Queen of Social MediaCONTENTCONVERSATION
- 5. How did sales people ever do their job?!Cold callingYellow pagesThe MasonsTrade GroupsDinner PartyHospitalityChamber of CommerceReferralsExhibitions
- 6. What is the story? May 2003Launched when 5 founders invited 350 people to joinDec 20041.6 million members, approx 50% from outside USADec 20054 million members. LinkedIn jobs launchedJune 2006Members kept up to date with connections through live news feedOct 2007Profile pictures added. Linked members hit 15 million. UK reaches 1mOct 2008Feb 201030 million members. UK members reaches 1m60 million members. 11 million in Europe. Over 3 million UK members
- 7. What today will not be aboutUsing LinkedIn for job searchUsing LinkedIn for recruitmentUsing LinkedIn to stalk peopleUsing LinkedIn to mount hostile take over bidsUsing LinkedIn to find investorsUsing LinkedIn to get a promotion
- 8. Why LinkedIn?Acquire new customers through online recommendations and word of mouth.Keep in touch with people who care most about your business.Find the right vendors to outsource services you’re not an expert on.Build your industry network—online and in person.Get answers to tough business questions with a little help from your real friends.Win new business by answering questions in your area of expertise.Raise fundingIdentify mentorsNetwork with peers in your industry for repeat business referrals.Convince potential customers of your expertise by sharing unique blog content.Keep your friends close and your competition closer....with thanks to Guy Kawasakiimage from sissnitz
- 9. The rise of LinkedIn – why it works2nd and 3rd level contacts put you in reach of millions of business peoplePeople like you like people like you+
- 10. It’s No Time To Be ShyBefore you get started, write downWhat are you brilliant atWhat services you provideYour previous jobs and successesYour professional interestsYour ultimate mentors listWho do you want to speak to / meetWhat do you want from themWhat can you give themWhat will be your measures of successScheduled time each week for your LinkedIn activity
- 11. Getting Startedhttp://linkedin.comLook at lots of peoples profilesUse your real name and email addressDo not add contacts
- 12. Build a great profileSwitch off profile whilst building itGet a great photoComplete 100%Add all jobs and educationUse ‘other’ to create descriptive linksWrite a ‘movie trailer’ about youCreate a vanity URL
- 13. Use LinkedIn ApplicationsTurn your profile into your professional social media hubConnect your content to LinkedInPromote your content to LinkedIn audience
- 14. Completed ProfileLinkedIn applicationsGet a great photoAll jobs and educationDescriptive linksVanity URL
- 15. Building your networkDon’t add anyone until your profile is 100% completeAdd your email contactsAdd previous colleaguesPut a link in your email sig, your business card, everywhereAsk for introductionsDownload the LinkedIn toolbarSearch for peopleDefine what type of people you want to connect withUse the search filter to find themLook to see who they are connected withLook to see who’s else their visitors have visitedJoin groups and introduce yourself
- 16. Bulk Connect to your ContactsBulk connect to people by clicking Add ConnectionsUse your online accounts or upload a file You cant personalise the invite Create your own invite with link to your page
- 17. Personally invite peopleUse personalised invites unless you know the person wellGo to their profile page and click Add Name To Network
- 18. Use LinkedIn SearchPowerful tool for prospecting targetsNameCompany Location Industry
- 19. Browse other people’s connectionsSee who your connections knowThe power is in your 2nd and 3rd degree contacts
- 20. LinkedIn Recommendations = TrustBuild trust through recommendations by othersValidate your profilePromotes you on their profile page
- 21. Give and you shall receiveGive recommendations to your contactsThe more you give the more you getIt’s a reciprocal thingDon’t lie – what’s the point?!You get to choose the recommendations you show
- 22. Raise your profileUpdate your statusAmending your profile notifies all your contactsParticipate in LinkedIn answersBe influential in a groupStart your own groupsStart discussionsParticipate in other discussionsAdd value to key influencersCreate links to your site and outposts
- 23. Making Groups work for youSearch for groups that interest you Include your hobbies: all work and no play is very dull!Join groups and participateFind prospects – engage themRaise your profile – be an opinion leaderReceive group messages immediately or daily digestSet up email rule to alert you of keywordsReply early and keep adding to the conversationNote who else is and see who they are connected withSet up your own groupMake sure there is not a successful group already Become a figure head, steer the conversation and orchestrate the members
- 24. Tips for successful LinkedIn discussionsWatch blogs for what content is being commented onStart conversations in your communitiesGood for researchInvite people to the conversation Generate conversation around your contentDo not sellKeep conversation on LinkedInOffer links to relevant contentBe conciseBe honest and genuineGive back to the community – share findings with respondents
- 25. Promoting your events on LinkedInPost events on LinkedIn Gets promoted to groups and contactsAnyone that chooses to attend will automatically promote it to all their contactsFind Questions in LinkedIn Answers that your event is appropriate to and mention it in an answerAsk attendees to confirm their attendance in LinkedIn eventtell them they can meet other delegates in advance
- 26. LinkedIn Answers builds your reputationAnswer questions to raise your profileSubscribe to your industries Question RSS feedHave your answer chosen to become LinkedIn ExpertPost a question if you want industry experts to engage with you
- 27. Optimise your settingsPublic photo – visible to everyonePublic profile – display full profileStatus visibility – everyoneMember feed visibility – everyoneContact settings – receiving Introductions and InMailsInvitation filtering – receiving all invitationsPrivate RSS feed – enableGroup invitations – receivingProfile updates – yes, notifyConnections browse – allow
- 28. LinkedIn works – use itRegisterHave a nose aroundPimp your CVHook up your online contentInvite contacts and customersTarget prospects and key influencersUse RSS feeds to monitorParticipateImage thanks: http://russelldavies.typepad.com
- 29. For a copy of this presentation visit Linkedin.com/in/jonniejensenFor Business SuccessJonnie JensenDigital CoachTwitter @jonniejensenjonniejensen@tobesocial.com Jonnie Jensen helps businesses match their internet marketing with their business objectives. He’ll help you succeed.http://linkedIn.com/in/jonniejensenhttp://facebook.com/tobsocialJonniejensenhttp://twitter.com/tobsocial
Editor's Notes
- LinkedIn has more than 60 million users worldwide, of which approximately half are in the United States. 11 million are from Europe. With 3 million users, India is the fastest-growing country as of 2009. The Netherlands has the highest adoption rate per capita at 30%
- The purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business. The people in the list are called Connections. Users can invite anyone (whether a site user or not) to become a connection.This list of connections can then be used in a number of ways:A contact network is built up consisting of their direct connections, the connections of each of their connections (termed second-degree connections) and also the connections of second-degree connections (termed third-degree connections). This can be used to gain an introduction to someone a person wishes to know through a mutual, trusted contact.It can then be used to find jobs, people and business opportunities recommended by someone in one's contact network.Employers can list jobs and search for potential candidates.Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them.
- Set up your own groupMake sure there is not a successful group already Be different or betterAsk members what is wrong with groupLook at successful groups and copyWhy: to control the conversation and orchestrate the membersFor clientsFor target audience For profile raising