The document discusses how to establish your brand as a strategic HR business partner. It covers defining brand and the components that make up an effective brand: credibility, relationships, influence, and trust. Credibility is broken down into the four Cs of character, composure, competence, and connection. Influence styles and building trust through expertise, reliability, good will, and authenticity are also examined. The presentation emphasizes developing relationships through formal and informal networking to strengthen one's brand.