If there's been a big marketing buzzword in the last year it's been 'influencer marketing' - Bloggers / vloggers / internet superstars / social media celebrities / platform power users…Whatever we choose to call them, they matter.
They matter because many brands believe they are the magic wardrobe-esque shortcut to reach and engage large passionate audiences who value the emotional connection they have with their online idols over and above anything that a brand says or does.
But the vast majority of talks on this subject obsess over predictable areas like product placement and creating 'content'. In this presentation we explore what the future of influencer marketing might look like by asking what the future of influencer partnerships might look like, whether there should be stricter regulation and if influencers have a responsibility to great 'good' content.
This presentation was originally given at a Creative Social event in April, 2015.
This document discusses the history of influencer marketing from the late 19th century to present day. It traces how celebrity endorsements emerged in the early 20th century through movies and radio. Landmark studies in the 1950s and 1960s explored how personal influence and social networks drive behavior change. More recently, the rise of blogging and social media has given ordinary people a platform to influence others. Companies now leverage these digital influencers through YouTube, Instagram, Facebook, and networks like IZEA to reach large audiences.
Influencer Marketing – eine valide Alternative zu klassischem Marketing?Julian Bossert
Kann Influencer Marketing das klassische Marketing ablösen? Diese Forschungsfrage wurde per Definition, Abgrenzung und einer Analyse der Vor- und Nachteile sowie der Chancen und Risiken beantwortet. Abschließend wurde ein Scoring Modell entwickelt, das Handlungsempfehlungen für den Einsatz von Influencer Marketing erteilt.
Influencer Marketing ist "The New King Of Content". Content Marketing in Kombination Blogger Relations & Social Media Influencer Relations ist Influencer Marketing. Wer sind Influencer? Wie findet man Influencer? Was sind wichtige Kenntzeichen für Influencer?
How To Integrate Influencer Marketing Into Your Marketing MixOnalytica
This document provides an overview of influencer marketing best practices. It discusses identifying key influencers through mapping audits, engagement models like advocacy and broadcast models, managing relationships with multiple influencers through influencer relationship management software, optimizing content marketing strategies by partnering with influencers, and measuring success through metrics like engagement, advocacy, and return on investment. The presentation encourages attendees to translate business objectives to influencer marketing objectives and experiment with engagement models.
Influencer Marketing: The Better Practice GuideOnalytica
Marketing has changed and so has influencer marketing. We took everything we learned from creating highly successful campaigns for companies such as Microsoft, Coca Cola, Sony and many more and put it in this comprehensive guide. Learn how to build a sustainable influencer marketing campaign in 6 easy steps.
El documento resume los resultados clave del inbound marketing en 2017, incluyendo que una campaña promedio de inbound marketing genera 198 visitas para 11 registros y 1 registro cualificado, y que el inbound marketing puede multiplicar los registros cualificados de marketing por 7.3 al primer año y por 9.8 al segundo año. También destaca que los canales orgánicos y directos representan el 65% de las visitas, 52% de los registros y 53% de los registros cualificados de una campaña típica de inbound marketing.
Ron Schott - Who influences the influencers? (Darker Music Talks August '13)Tommy Darker
This document discusses influence and influencers in the digital space. It defines influence as the power to produce effects on others' actions, opinions, etc. While influence has always existed through word of mouth, the internet and social media have allowed influence to be more measurable. The document outlines the rise of influencers and how their role has evolved from those with access on the internet to those with engaging content on social media. It then provides advice for musicians on how to connect with influencers, such as finding their voice on social media, listening to conversations, engaging with fans and others, giving influencers behind-the-scenes access, and having fun interacting online.
Per què un milió de girafes no poden estar equivocadesJosep Ganyet
The document describes the stories of Ola Helland and Jake Reilly. Ola used social media to get 1 million people to hand draw giraffes over the course of a year and a half. Jake spent 90 days without his mobile phone or internet access after being a heavy user, and found that it improved his relationships and manual skills. The conclusion is that social media can be used to create big things and change lives, but also that it is important to think critically about how it shapes society and ourselves.
Working with social brands over the years I've heard some pretty inspirational quotes and received some outstanding advice, from great people working for some impressive brands. So just for fun, here's a bunch of my favourite quotes...
• I've made the PDF downloadable so feel free to print them out and wallpaper your office or stick above your desk •
Social Media Workshop from the Illinois Alcoholism and Drug Dependence Associ...LEAD
This presentation will help participants to gain a better understanding about the influential power of social media, and how that power can be used for good. High-level and highly paid marketing executives more often than not get it wrong! By learning how to align social media efforts with mission, you will leave this presentation with an understanding of how to effectively use social media to listen, to engage, and to change the conversation.
This document discusses the impact and importance of social media. It notes that if Facebook were a country, it would be the third most populated country in the world. It provides statistics on the huge scale of social media platforms like Facebook, YouTube, and Flickr, and notes that social media is now commonly used by governments and companies for communication and recruiting. The document emphasizes that social media has become a major part of everyday life and interaction for many people around the world.
The document summarizes the results of a 15 question questionnaire given to 10 participants between the ages of 14-17 to help guide the creation of a film trailer. Key results include: the target audience prefers thriller, comedy and action films; watches films rated 15 or above; uses social media like Facebook and Twitter daily from their bedrooms; and finds film advertisements mostly on social media. The film title "Disconnected" and plot were found to appeal to this audience. Respondents said an effective trailer should last 1:30-3:00 minutes and feature an intriguing cast, plot and soundtrack.
This document summarizes the keynote speech given by Tim Miles at Directors' Day on May 15, 2014. Miles discusses how societal outlooks swing between civic-mindedness and idealism in 40-year cycles. He notes that a new civic era began in 2003 and that the current generation values transparency, authenticity, and making a positive contribution over pretense or self-promotion. Miles advises embracing this new civic spirit through humility, honesty and focusing on one's purpose or "why" rather than just profits or marketing claims. He suggests the communication tools of today are credibility, belief and authenticity rather than arrogance or slick salesmanship.
Celebrity culture plays a huge role in American society today. People are fascinated by the lavish lifestyles of celebrities and enjoy following their latest drama through social media and tabloid news. This obsession is fueled by the paparazzi who go to extreme lengths to capture scandalous photos of celebrities for profit. Some people even experience celebrity worship syndrome where their lives revolve around their favorite stars. The rise of reality television has also created new "celebrities" overnight and further driven society's unhealthy fixation on fame.
Main Presentation Slides from the #iprevent San Diego Conference - April 20-2...LEAD
The document discusses the effective use of social media in substance prevention. It begins with introductions from Tommy Sablan and Andy Duran. It then discusses how social media has become a major part of everyday life, especially among youth. The document emphasizes that to effectively engage youth through social media, one needs to have an existing network with them, understand how their perceptions and attitudes have changed over time, and create preventative messages that can lead to real behavioral change.
Ethics in social media - targeted to journalists, but applicable to students and professionals. This was done as a "quiz" to promote discussion - presenter should show the first slide and ask the question - then show the answer on the next slide.
Delete that Account! | Nandini Jammi | BoS USA Online 2020Kirk Baillie
This document discusses Nandini Jammi's thoughts on content moderation and platform accountability. It notes that some platforms initially take a hands-off approach to moderation but then face pressure from advertisers and risks to reputation. This leads some platforms to ban certain content or users. The document advocates that platforms should start by defining their mission and values, enforce acceptable use policies through observable user behavior, get internal buy-in, and communicate policies transparently to users and the public. An example is given of how Hotjar handled restricting their tools from being used on sites promoting hate.
This document discusses Nandini Jammi's thoughts on content moderation and platform accountability. It notes that some platforms initially took a hands-off approach to problematic content but later faced backlash from advertisers and users. The document advocates that platforms should thoughtfully establish clear acceptable use policies based on their values, ensure internal teams agree on enforcement, and be transparent when taking action against rule-violating users to maintain trust and brand integrity.
Slides from all presenters at the #iprevent conference held in Chicago January 14-15, 2015. For more information, visit www.leadingefforts.org or www.ipreventconference.com
The document provides instructions for how to get writing help from HelpWriting.net in 5 steps:
1. Create an account with a password and email.
2. Complete a 10-minute order form providing instructions, sources, deadline and sample work.
3. Review bids from writers and choose one based on qualifications.
4. Review the paper and authorize payment if satisfied or request revisions.
5. Request revisions to ensure satisfaction and get a refund if work is plagiarized.
Social Media for Prevention - Ft. Lauderdale, FLLEAD
Keynote presentation from LEAD's Social Media for Prevention Conference in partnership with the Broward Commission on Substance Abuse in Ft. Lauderdale, FL on November 13, 2015
This document discusses how negativity and conflict are often more motivating and engaging than positivity. It notes that people have always enjoyed negative behaviors online like bragging, gossiping, and copying others. Negativity is timeless and drives storytelling. Some of the most popular songs, movies, and TV shows involve conflict. It suggests brands should not be afraid to explore negative messaging and emotions sometimes, as examples show negative ads can be more successful. The document advocates finding your own voice rather than copying others and asserts brands do not need to be friends but should provide value.
For the last CS Presents of 2015 we asked top creatives to look into the future. The presentation includes:
Simon Goodall, Chief Strategy Officer, Lowe Open - Sci-Fi Trend Spotting
Rose Lewis, Co-Founder & Coach, Collider - The Future of Start-Ups
Matt Follows, Sustainable High Performance Coach, Leading Left - Future Proofing Your Brain
Lawrence Weber, Managing Partner Innovation, Karmarama - Reclaiming The Agency
Nadya Powell, MD, Sunshine - Marketing To Future Generations
Blog Post to SlideShare Presentations For Website TrafficSarah Arrow
🚀 Transform Your Blog Content into Engaging SlideShares! 🚀
I'm thrilled to share a new resource that will help you reach a wider audience by repurposing your blog posts into SlideShare presentations. 📚✨ Discover a step-by-step guide on how to convert your blog content into visually appealing slides using Google Slides. This detailed guide covers everything from outlining your presentation to optimising your slides for maximum engagement. Whether you're looking to boost your online presence or make your content more shareable, this guide has got you covered. Check it out now and start transforming your blog posts into powerful presentations! https://www.onlinevisibilityacademy.com/turning-your-blog-post-into-a-slideshare/
In today's fast-paced business world, providing excellent client service is crucial for success. This report, "Client Service Management: Principles and Insights for Excellence," explores the basic principles and practical tips needed to manage client relationships effectively. Good client service goes beyond just solving problems; it’s about building strong, lasting relationships that keep clients happy and loyal. In this report, you will find clear explanations and real-life examples that will help you improve how you interact with and support your clients. Whether you’re experienced or new to client service, the insights here will guide you in delivering outstanding client experiences and service models
Happy learning
Curious about what a social media manager really does? Our latest presentation breaks down the key responsibilities and daily tasks of this dynamic role. Want to understand more about this essential position? Read the full deck now!
Full blog here - https://digitalmarketingphilippines.com/what-does-a-social-media-manager-do/
Outdoor and Indoor Advertising: Pros and Cons.pptxPROreklama
This presentation explores the pros and cons of outdoor and indoor advertising, helping businesses make informed decisions about their advertising strategies.
TRAINING OUTLINES
Build Dashboard and Admin Panel for the Client
Adding Auto Pagination Script to control content on the PHP result page
Upload and Publish Files, Images and Video Dynamically
Configure a payment gateways API for accepting online payment
Embedding Google and Social Media APIs like Google Direction Maps, Charts
Adding Ajax to generate elastic search and auto suggestion list
Enabled Refine Search like Colors, Size, Price for a e-commerce website
Write Mails and Alert Notification Scripts for Users
SMS Integrations for Payment, OTP and account confirmation
Various verifications, captcha and approval ways to automate account
User Controls like Login, Signup, Manage Profile, Logout, Get Password etc
Collecting and displaying data from SQL using Joins and procedures
Enabling dynamic data ready for the JSON So we could parse it for other APIs
Manage a Hosting account, Uploading Backup and SQL, panel Management.
PHP (Hypertext Preprocessor) is a widely-used open-source scripting language that is particularly suited for web development and can be embedded into HTML. It is primarily used for server-side scripting but can also be used as a general-purpose programming language. PHP is renowned for its simplicity, flexibility, and ease of integration with various databases and web servers, making it one of the most popular languages for building dynamic websites and web applications.led by Mr. Hirdesh Bharadwaj, is an ideal choice for summer training in PHP in Delhi. With Mr. Bharadwaj's extensive 15 years of experience in the field, Webs Jyoti offers top-notch training in PHP development.
One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects.Ducat offers comprehensive PHP training with a strong focus on practical implementation and live projects. Their course covers the latest industry standards and trends, ensuring that students are well-prepared for job placements .
Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Voice Search Optimization ACIL Computer Education: Known for its industry-standard training, ACIL offers various PHP courses ranging from basic to advanced levels. They emphasize hands-on training with real-world simulations and provide job assistance and placement guarantees for certain courses.
APTRON Gurgaon: APTRON offers a well-structured PHP course with modules on basic to advanced PHP concepts, webs jyoti, and CodeIgniter. They also provide live project experience and job placement assistance.
SLA Consultants India: SLA offers an advanced PHP training program designed by experienced professionals. Their course includes live projects, instructor-led classroom sessions, and extensive practical exposure to ensure students are industry-ready .
Each of these institutes has its own strengths, so you might choose one based on specific criteria such as course content, faculty experience, or placement records.Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Webs Jyoti ensures that students receive top-notch education and support to kickstart their careers in coding and software development.One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects. Mr. Bharadwaj's extensive 15 years experien
It’s been a difficult few years for Facebook Ads due to signal loss from iOS/Firefox/Chrome and the associated loss of ad targeting precision and ROAS. In this session, delve into 100% new high-impact strategies for thriving in Facebook advertising in a world without 3rd party cookies.
You'll uncover the top 7 Facebook ad hacks of 2024, all centered around first party ad signal data restoration and how to coax the new default Meta Audience+ ad targeting system to do what you want it to do, each backed by solid results and case studies. Learn how to skyrocket your landing page conversions by 20-25%, how to scale ads like never before, and target niche audiences with strategies that defy traditional norms.
Plus, gain insights into critical privacy regulations and how to maintain a full compliance therein.
TRAINING OUTLINES
Build Dashboard and Admin Panel for the Client
Adding Auto Pagination Script to control content on the PHP result page
Upload and Publish Files, Images and Video Dynamically
Configure a payment gateways API for accepting online payment
Embedding Google and Social Media APIs like Google Direction Maps, Charts
Adding Ajax to generate elastic search and auto suggestion list
Enabled Refine Search like Colors, Size, Price for a e-commerce website
Write Mails and Alert Notification Scripts for Users
SMS Integrations for Payment, OTP and account confirmation
Various verifications, captcha and approval ways to automate account
User Controls like Login, Signup, Manage Profile, Logout, Get Password etc
Collecting and displaying data from SQL using Joins and procedures
Enabling dynamic data ready for the JSON So we could parse it for other APIs
Manage a Hosting account, Uploading Backup and SQL, Cpanel Management
Much like Odysseus's fabled journey, the venture of an organization into creating compelling websites, easy-to-use digital solutions, and flawless user experience is laden with trials and triumphs. This session explores a BizStream customer case study that demonstrates how crafting composable digital solutions with headless CMS and headless commerce is possible. The result now serves as a modern-day Athena, navigating the customer through the stormy seas of digital transformation. Attendees can expect to learn how to embrace modern composable solutions, understand the benefits they bring, and identify which of Odysseus's conflicts to avoid.
Key Takeaways:
What makes up a composable digital solution.
Why content is still king in a composable world.
How Headless CMS and Headless Commerce are different.
Best Deaddiction Center to get Rid out of addiction
Shri Shuddhi Nasha Mukti kendra helps individual understand their addiction and provide medical treatment, therapy and counseling......
Revolutionizing Advertising with Billion Broadcaster Standee Screen MediaVikasYadav194549
Billion Broadcaster's standee screen media is revolutionizing the advertising landscape with innovative digital screens placed in high-traffic areas such as malls, airports, and residential complexes. These dynamic screens capture attention with vibrant multimedia content, offering a visually engaging platform for advertisers.
20. The Influence of Influence @tombrandy & @imjustmike
TAKEN BY SURPRISE
MARKETERS HAVE
BEEN A LITTLE
BY THIS
surprised
21. The Influence of Influence @tombrandy & @imjustmike
551
TALKS ON
‘INFLUENCERS’
22. The Influence of Influence @tombrandy & @imjustmike
They are real people with a real connection
to their audiences. They are able to connect
emotionally with their audiences, which
brands really love“
23. The Influence of Influence @tombrandy & @imjustmike
AMAZING!
A CHANCE TO
connect emotionally…
24. The Influence of Influence @tombrandy & @imjustmike
SADLY THEY JUST DID THE SAME OLD
CRAP THEY’VE ALWAYS DONE
BUT
29. The Influence of Influence @tombrandy & @imjustmike
WE CAN BREAK
PLATFORMS – GETTING
INSTAGRAMMERS TO
CREATE A STOPMOTION
FILM BEFORE
INSTAGRAM VIDEO WAS
A THING
30. The Influence of Influence @tombrandy & @imjustmike
IT’S A
whole
new
world
31. AT HOLLER WE’VE BEEN
THINKING ABOUT IT A
LOT. WE RAN AN EVENT
ABOUT THE
RESPONSBILITY
INFLUENCERS HAVE…
32. This chap, Rick Edwards, a
broadcaster, thinks
influencers have an
obligation to get young
people to vote
33. This guy, Jim Chapman an
influencer, doesn’t want be
forced into creating
content he doesn’t want to
create
34. MUCH MORE INTERESTING THAN
HOW TO PRETEND A PRODUCT
REVIEW ISN’T JUST AN ADVERT,
RIGHT?
36. The Influence of Influence @tombrandy & @imjustmike
WHAT DOES THE
ACTUALLY LOOK LIKE?
future
QUESTION 1:
37. The Influence of Influence @tombrandy & @imjustmike
...copy, extend, and finally,
discovery of a new form. It takes
a while to shed old paradigms.“ @_scottjensen
38. The Influence of Influence @tombrandy & @imjustmike
WHEN PLATFORMS FIRST
EMERGE, WE DON’T KNOW
HOW TO USE THEM, SO
WE JUST COPY WHAT WE
USED TO DO.
39. The Influence of Influence @tombrandy & @imjustmike
IT TAKES TIME AND LOTS
OF TRIAL & ERROR
BEFORE WE TAKE
ADVANTAGE OF THE
PLATFORM ITSELF
40. The Influence of Influence @tombrandy & @imjustmike
RADIO = WAS READING STUFF
TV = WAS RECORDING RADIO STUFF
INTERNET = WAS ONLINE BROCHURES
BEDROOM CELEBRITIES = ???
46. The Influence of Influence @tombrandy & @imjustmike
HOLY CRAP, SHOULDN’T THIS
STUFF BE, YOU KNOW…
regulated?
QUESTION 2:
47. SHOULD CONTENT BE MONITORED TO ENSURE
CERTAIN POTENTIALLY DETRIMENTAL MESSAGES
ARE REMOVED?
49. The Influence of Influence @tombrandy & @imjustmike
INDUSTRYREGULATIONS 9pm watershed
No junk food to kids
Voluntary groups e.g. Portman
OFCOM and ASA guidelines
Education quota
50. The Influence of Influence @tombrandy & @imjustmike
THE ASA HAS
STARTED SLAPPING
WRISTS. BUT
THAT’S IT SO FAR…
51. WHO SHOULD BE REGULATING THIS?
THE GOVERNMENT?
A VOLUNTARY BODY?
52. The Influence of Influence @tombrandy & @imjustmike
WITH GREAT POWER, SHOULD
THERE BE GREAT
responsibility?
QUESTION 3:
53. The Influence of Influence @tombrandy & @imjustmike
IN THE UK, TV
BROADCASTERS
HAVE TO PLAY PARTY
POLITICAL
BROADCASTS.
54. The Influence of Influence @tombrandy & @imjustmike
VOTE!
IF YOUTUBERS
HAVE THE SAME
REACH, SHOULD
THEY HAVE TO TOO?
55. The Influence of Influence @tombrandy & @imjustmike
HOLY CRAP, SHOULDN’T THIS STUFF BE, YOU KNOW, regulated?
WHAT DOES THE ACTUALLY LOOK LIKE?future
responsibility?WITH GREAT POWER, SHOULD THERE BE GREAT
56. CREDITS
PROTAGONIST: TOM BRANDHORST - @tombrandy
ANTAGONIST: MIKE PHILLIPS - @imjustmike
ART DIRECTION: THE INTERNET
NO INFLUENCERS WERE HARMED IN THE MAKING OF THIS
PRESENTATION
SADLY
57. IF YOU WANT TO TALK ABOUT
INFLUENCERS (OR DOCTOR WHO):
@tombrandy
@imjustmike
@hollerlondon