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HR’s contribution to business
strategy
Understanding strategic
formulation
Not always as per textbook:
  ■ intended strategies
  ■ emergent strategies
  ■ political strategies
How does HR contribute:
  ■ operationalises business strategy
  ■ provides separate people thrust:
     • connected with organisational aims
     • disconnected: HR best practice model
  ■ is an integral part of business strategy
Types of linkage between
business & HR strategy

        business strategy
                                  integrative
        informs HR actions

passing ships:
independent HR        two way linkage:
and business          mutual influence
strategies
Linking business & HR strategy
 Factors that affect this linkage:
 Planning process
   ■ formal or informal
   ■ deliberative or emergent
 Degree and timing of HR involvement
 Extent of challenge permitted
 Legitimate areas for HR input
 Extent of HR’s alignment with business -
  broad objectives and current imperatives
Understanding the decision
making process
 If decided by         Get a seat at the
  formal processes       decision making
                         table
 If matters are        Build coalitions,
  settled beforehand     work to influence
                         outside meetings
 If real action        Ensure you have
  happens at             business partners
  operational level      effective at BU
                         level
Stakeholder management
 board                  what is their stake?
 executive committee    what are their goals?
 senior managers        what are their
 line managers           expectations?
 team                   how will change affect
  leaders/supervisors     them?
 employees              what do they know
 employee                already?
  representatives        what influence do
 external suppliers      they have?
                         what power do they
 government bodies
                          have?
 other agencies
Characteristics of strategic HR
A philosophy underpinning people
 management
Seeing people as a competitive
 resource
Making the case: what Human
Capital HR can deliver
 Improved utilisation of talent
 Higher productivity
 Reduced costs
 Better service delivery
 Organisational integration
 Aligned culture & organisational values
 Greater employee engagement
 Stronger employee proposition etc
Service-Profit-Chain Model



   Line                                Customer      Customer
             Company     Employee                                Change in
Managemen                             satisfaction   spending
              Culture   Commitment                                 sales
     t                                with service   intention




                                Employee
                                Absence
Characteristics of strategic HR
A philosophy underpinning people
 management
Seeing people as a competitive
 resource
A planning approach to resources
  ■ numbers
                    in line with
  ■ skills         business need
  ■ potential
Adds long-term rather than short
 term value
Characteristics of strategic HR
 Integrated – brings together
  multifaceted activities
People management
integration
vertical
integration                    business
                               strategy




 reward       employee    training   work    culture     leadership
              relations    & devt    orgn                   style

                                            horizontal integration
Characteristics of strategic HR
 Integrated – brings together
  multifaceted activities
 Comprehensive – covers the entire
  operation (at BU or corporate level)
 High value added – focuses on business
  critical issues
 Builds social capital – helps sharing,
  networking and relationships
Characteristics of strategic HR
 Integrated – brings together
  multifaceted activities
 Comprehensive –covers the entire
  operation (at BU or corporate level)
 High value-added –focuses business
  critical issues
 Builds social capital – helps knowledge
  sharing, networking and relationships
 Anticipates change – through horizon
  scanning and internal sensing
Connecting business & HR
strategies
      Internal
       drivers


Business       HR      Business    Imple-
                                              Monitor
strategy    strategy    plans     mentation


     External
      drivers
How is people & business
alignment achieved
 What is the               Big
  organisation’s big       idea
  idea?
 What are the
  business priorities?   Business
                         priorities
 What are the
  people priorities?
 How do they link?
                          People
                         priorities
Establishing people priorities

What causes people to come to work,
    be motivated and perform?



       What stops them from
         being effective?
A model of capability
              Individual capability



                     ability:    motivation:
              skills, training   engagement
                   education     involvement
Development                                     Deployment
                   access:       application:
                 resourcing      OD
                recruitment      product
                succession       market
                                 strategy


              Organisational action
What are external influences?

Conduct environmental scanning:
what is the legal context
how tight/loose is the labour market
are the right skills available
at what price
what is the output from schools,
  universities, etc
what are the political priorities
What is the state of the
current workforce?
 What proportion is skilled for their current
  and for future jobs?
 What is its demographic shape?
 How committed are employees?
   ■ attendance
   ■ productivity
   ■ staying or leaving
 What are collective relationships like?
 To what extent is employee potential being
  harnessed?
What stops HR succeeding?
Human capital not recognised as a
 source of advantage
Weak organisational leadership
Poor teamworking across organisation
Business strategy poorly defined
There is little forward planning
People resources assumed to be
 unlimited, free or fully trained
Resources are hoarded & not shared
HR’s own problem areas
Obstacles to
 success:
  ■   time
  ■   capacity
  ■   focus
  ■   capability
  ■   positioning
  ■ organisation
The ‘default’ operating model

                                  Corporate HR

                            centres       shared         consultancy
                         of expertise     services          pool




      BU                 BU                 BU                  BU                 BU
business partner   business partner   business partner    business partner   business partner
HR’s own problem areas
Obstacles to         Relationships with
 success:              management not
  ■   time             working.
  ■   capacity         The villains:
  ■   focus             ■ HR – not letting go
  ■   capability        ■ the line – not
  ■   positioning         taking it up
  ■   organisation      ■ senior mgt –
                          sending wrong
                          signals
Results
 Inadequate HR service performance
 Concentrating on low value tasks
 HR policies are disjoined & inconsistent
 They serve functional not organisational
  needs
 Weak functional leadership
 Poor internal reputation
 Human capital not exploited, developed
What should HR do?
 Construct a workforce plan
 Establish the supply/demand balance
 Are the right people, in right jobs?
 Review your recruitment model
                                     Why do
   ■ able to attract - all types?     they
                                      join?
   ■ brand
   ■ proposition
 Review your retention model        Why do
                                      they
   ■ right level of wastage?         leave?
   ■ numbers, types, quality
A strategic review of
   recruitment and retention
      H

                                         Attract &
                                          retain
Organisational
   impact

                      Outsource
                     Commoditise
      L

                 H          Market availability      L
Different propositions for
different groups
  Hire       Exploit         Fire




 Attract     Nurture     Retain
What should HR do? (2)
 Are you able to motivate staff?
                                    How do
   ■ degree of engagement            you
                                    know?
   ■ what motivates them?
   ■ what demotivates them?
   ■ what impact does pay and performance
     management have?
 How well are employees aware of
   ■ the bigger picture?
   ■ their job?
   ■ what success looks like?
What should HR do? (3)
How skilled are line managers in
  ■ Appraising performance?
  ■ Giving feedback?
  ■ Developing skills?
How effectively are
  ■ Employees allocated to jobs?
  ■ How well are jobs/the organisation
    structured?
  ■ Employees moved to meet business
    needs?
What should HR do? (4)
What is the organisation’s
  ■ Ability to change/innovate
How good is the organisation’s
 governance structure?
How strong (and respected) are the
 organisational values, eg
  ■ On diversity?
  ■ Whistleblowing?
  ■ Meritocratic progression?
Measure people and HR
functional performance
Through for example
 Critical success factors/areas
 Key performance indicators
 Service level reviews
 Customer surveys
 Employee attitude surveys
 Process mapping/activity analysis
 Audits/reviews (incl... quality)
 Scorecards
 Benchmarking
Improve measurement


                      People
         HR
                    management
     efficiency
                     efficiency



                       People
         HR
                    Management
    effectiveness
                    effectiveness
Examples of measures in multi
             dimensional measurement

                                           Cost/Income
                    Process metrics
                                             against
                        Ratios
Customer views




                                            headcount




                  Strategic alignment
                                          Human Capital
                 Functional positioning
Human capital measuring & doing

              business goals
                HR policies
                & practices

                   HCM
                 measuring
              reporting   acting
                               managing
  internal external             people

                                business
                              performance
… thank you

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Hr's contribution to business

  • 1. HR’s contribution to business strategy
  • 2. Understanding strategic formulation Not always as per textbook: ■ intended strategies ■ emergent strategies ■ political strategies How does HR contribute: ■ operationalises business strategy ■ provides separate people thrust: • connected with organisational aims • disconnected: HR best practice model ■ is an integral part of business strategy
  • 3. Types of linkage between business & HR strategy business strategy integrative informs HR actions passing ships: independent HR two way linkage: and business mutual influence strategies
  • 4. Linking business & HR strategy  Factors that affect this linkage:  Planning process ■ formal or informal ■ deliberative or emergent  Degree and timing of HR involvement  Extent of challenge permitted  Legitimate areas for HR input  Extent of HR’s alignment with business - broad objectives and current imperatives
  • 5. Understanding the decision making process  If decided by  Get a seat at the formal processes decision making table  If matters are  Build coalitions, settled beforehand work to influence outside meetings  If real action  Ensure you have happens at business partners operational level effective at BU level
  • 6. Stakeholder management  board  what is their stake?  executive committee  what are their goals?  senior managers  what are their  line managers expectations?  team  how will change affect leaders/supervisors them?  employees  what do they know  employee already? representatives  what influence do  external suppliers they have?  what power do they  government bodies have?  other agencies
  • 7. Characteristics of strategic HR A philosophy underpinning people management Seeing people as a competitive resource
  • 8. Making the case: what Human Capital HR can deliver  Improved utilisation of talent  Higher productivity  Reduced costs  Better service delivery  Organisational integration  Aligned culture & organisational values  Greater employee engagement  Stronger employee proposition etc
  • 9. Service-Profit-Chain Model Line Customer Customer Company Employee Change in Managemen satisfaction spending Culture Commitment sales t with service intention Employee Absence
  • 10. Characteristics of strategic HR A philosophy underpinning people management Seeing people as a competitive resource A planning approach to resources ■ numbers in line with ■ skills business need ■ potential Adds long-term rather than short term value
  • 11. Characteristics of strategic HR  Integrated – brings together multifaceted activities
  • 12. People management integration vertical integration business strategy reward employee training work culture leadership relations & devt orgn style horizontal integration
  • 13. Characteristics of strategic HR  Integrated – brings together multifaceted activities  Comprehensive – covers the entire operation (at BU or corporate level)  High value added – focuses on business critical issues  Builds social capital – helps sharing, networking and relationships
  • 14. Characteristics of strategic HR  Integrated – brings together multifaceted activities  Comprehensive –covers the entire operation (at BU or corporate level)  High value-added –focuses business critical issues  Builds social capital – helps knowledge sharing, networking and relationships  Anticipates change – through horizon scanning and internal sensing
  • 15. Connecting business & HR strategies Internal drivers Business HR Business Imple- Monitor strategy strategy plans mentation External drivers
  • 16. How is people & business alignment achieved  What is the Big organisation’s big idea idea?  What are the business priorities? Business priorities  What are the people priorities?  How do they link? People priorities
  • 17. Establishing people priorities What causes people to come to work, be motivated and perform? What stops them from being effective?
  • 18. A model of capability Individual capability ability: motivation: skills, training engagement education involvement Development Deployment access: application: resourcing OD recruitment product succession market strategy Organisational action
  • 19. What are external influences? Conduct environmental scanning: what is the legal context how tight/loose is the labour market are the right skills available at what price what is the output from schools, universities, etc what are the political priorities
  • 20. What is the state of the current workforce?  What proportion is skilled for their current and for future jobs?  What is its demographic shape?  How committed are employees? ■ attendance ■ productivity ■ staying or leaving  What are collective relationships like?  To what extent is employee potential being harnessed?
  • 21. What stops HR succeeding? Human capital not recognised as a source of advantage Weak organisational leadership Poor teamworking across organisation Business strategy poorly defined There is little forward planning People resources assumed to be unlimited, free or fully trained Resources are hoarded & not shared
  • 22. HR’s own problem areas Obstacles to success: ■ time ■ capacity ■ focus ■ capability ■ positioning ■ organisation
  • 23. The ‘default’ operating model Corporate HR centres shared consultancy of expertise services pool BU BU BU BU BU business partner business partner business partner business partner business partner
  • 24. HR’s own problem areas Obstacles to  Relationships with success: management not ■ time working. ■ capacity The villains: ■ focus ■ HR – not letting go ■ capability ■ the line – not ■ positioning taking it up ■ organisation ■ senior mgt – sending wrong signals
  • 25. Results  Inadequate HR service performance  Concentrating on low value tasks  HR policies are disjoined & inconsistent  They serve functional not organisational needs  Weak functional leadership  Poor internal reputation  Human capital not exploited, developed
  • 26. What should HR do?  Construct a workforce plan  Establish the supply/demand balance  Are the right people, in right jobs?  Review your recruitment model Why do ■ able to attract - all types? they join? ■ brand ■ proposition  Review your retention model Why do they ■ right level of wastage? leave? ■ numbers, types, quality
  • 27. A strategic review of recruitment and retention H Attract & retain Organisational impact Outsource Commoditise L H Market availability L
  • 28. Different propositions for different groups Hire Exploit Fire Attract Nurture Retain
  • 29. What should HR do? (2)  Are you able to motivate staff? How do ■ degree of engagement you know? ■ what motivates them? ■ what demotivates them? ■ what impact does pay and performance management have?  How well are employees aware of ■ the bigger picture? ■ their job? ■ what success looks like?
  • 30. What should HR do? (3) How skilled are line managers in ■ Appraising performance? ■ Giving feedback? ■ Developing skills? How effectively are ■ Employees allocated to jobs? ■ How well are jobs/the organisation structured? ■ Employees moved to meet business needs?
  • 31. What should HR do? (4) What is the organisation’s ■ Ability to change/innovate How good is the organisation’s governance structure? How strong (and respected) are the organisational values, eg ■ On diversity? ■ Whistleblowing? ■ Meritocratic progression?
  • 32. Measure people and HR functional performance Through for example  Critical success factors/areas  Key performance indicators  Service level reviews  Customer surveys  Employee attitude surveys  Process mapping/activity analysis  Audits/reviews (incl... quality)  Scorecards  Benchmarking
  • 33. Improve measurement People HR management efficiency efficiency People HR Management effectiveness effectiveness
  • 34. Examples of measures in multi dimensional measurement Cost/Income Process metrics against Ratios Customer views headcount Strategic alignment Human Capital Functional positioning
  • 35. Human capital measuring & doing business goals HR policies & practices HCM measuring reporting acting managing internal external people business performance

Editor's Notes

  1. Or may be the Holy Grail for HCM is knitting together the measuring of human assets for reporting purposes and acting upon that information to drive how people are managed in the organisation. Simply producing the data is not enough, especially if it is overly influenced by traditional accountancy models. Proving to the world that business performance is affected by the management of people may be desirable for both internal and external consumption to ensure that employees place in the business is given its rightful place.