Presented by Adrian Tennant March 2008 to the Economic Development Corporation of Sarasota (EDC) and Florida Public Relations Association, Central West Chapter (FPRA).
Exploring Web 2.0: Blogs, Wikis, Social Networking and Social sharingnathanr07
This document discusses various Web 2.0 technologies including blogs, wikis, social networks, social sharing, and more. It provides descriptions and examples of each technology. The key points are that these technologies allow anyone to easily create and share content online, engage in online conversations, and become lifelong learners. Setting up accounts on sites that offer these technologies is free and their use can be learned through exploration and experimentation.
- The document discusses using wikis as a method for sharing knowledge and information resources collaboratively.
- Wikis allow many people to develop a website together without prior training by allowing anyone to edit pages.
- The presentation demonstrates how to set up a wiki using Wikispaces, including creating an account, editing pages, and embedding images, slides and videos. It encourages participants to practice using the wiki tools.
Diigo is a social bookmarking and annotation tool that allows users to bookmark web pages, highlight and annotate content, organize bookmarks into tags and lists, and share bookmarks and annotations with others. Key features include personal and collaborative research tools, social sharing features, and tools for knowledge sharing including contacts, messages, and recommendations. Diigo also has tools for teachers including a teacher console, class groups, and student account security settings.
The document provides training tips from two trainers, Rob Coers and Michael Stephens, on effectively training staff on new technologies. They discuss focusing training on the 70% of staff that are open to guidance, emphasizing the professional, necessity, and personal benefits of new technologies. They also suggest using Web 2.0 tools like blogs and Flickr in training, being flexible and playing with new tools, and creating an Emerging Technology Group to plan for innovation.
Blogs and wikis can be used to differentiate instruction by allowing students to communicate outside of the classroom, collaborate on projects, and publish examples of work. Both tools allow for instant publishing and free or low-cost use. While blogs are more linear and directed, wikis are more collaborative and dynamic. Popular wikis include Wikipedia and Wikispecies. Teachers can use blogs to provide materials and Q&A sessions and wikis for group projects and collaborative works. RSS feeds allow users to aggregate news and updates from blogs and other sources.
This document discusses various tools of Web 2.0 that enable user-generated content and social interaction online. It describes blogs as frequently updated websites that allow people to publish personal thoughts and commentary. Wikis allow any user to add and edit content collaboratively. Podcasting involves publishing audio files that users can subscribe to. Social networks map relationships between individuals through online connections. Social sharing sites allow users to post photos, videos and other content for others to view. The document provides examples of these tools and encourages readers to set up accounts and explore their capabilities.
This document summarizes the top 10 web-based technologies for learning as of October 2008. It discusses technologies like wikis, Digg, SlideShare, and Coursecasting which allow collaborative creation and sharing of content. It also mentions open online learning resources like Carnegie Mellon's open courseware and Alison's free technology certification courses. Virtual learning technologies like Second Life and webquests are highlighted as engaging ways to bring learning online.
Blogging and wikis can be useful tools in higher education. Blogs allow for easy sharing of course materials like lecture slides, study guides, and announcements. They provide a space for students to contribute content related to their studies. Wikis are similar to blogs but allow content to be edited by multiple users. The document then provides examples of how blogs can benefit courses and lists blogging platforms and tools available at The Richard Stockton College like WordPress and WebCT. It gives step-by-step instructions for creating a blog on the college's Titania platform.
This document provides an overview of objectives and activities for Session I of a digital leadership course. The session focuses on using digital tools like external storage devices, online surveys, graphic organizers, and wikis. Participants will learn how to save files to flash drives, create and distribute surveys using Zoomerang, make graphic organizers in Gliffy, collaborate on documents using wikis, and navigate the course site on Blackboard. The session aims to help educational leaders become confident technology users.
A blog is a type of website where users or groups can post content in chronological order. Blogs are typically maintained by an individual or organization and cover topics like commentary, descriptions of events, or other media. Common features include comments and links to encourage interaction between readers. Blogs are created using blog-specific publishing software.
The document discusses the concept of Web 2.0 and how it facilitates more conversational and interactive forms of teaching and learning compared to traditional top-down models. Web 2.0 involves two-way conversations between teachers/students and students/students enabled through technologies like wikis, blogs, social networking, Google Docs, and media sharing sites. These tools allow users to create, share and discuss information collaboratively in real-time.
The document discusses using Web 2.0 tools like wikis, blogs, and social networks to create, communicate, and collaborate. It provides an overview of wikis and how they can be used for educational purposes, demonstrating how to set up a wiki with pages, links, images, and widgets. Educators are encouraged to consider accessibility, pedagogical concerns, and establishing rules when having students use and edit wikis.
The document discusses the current state of new media and online literacy. It notes that more people are using social media and participating in user-generated content like blogs. New media allows for personalization, interaction, content creation and collaboration between users. Stories online can be interactive and involve the reader directly, take many forms beyond just text, and can be both individually authored and collaboratively written. Folksonomies and tagging allow users to organize content in personalized ways and say something about how individuals categorize information.
The document introduces various Web 2.0 tools that can be used to support online teaching and learning, including social networks, blogs, wikis, podcasts, and content hosting/sharing sites. It provides examples of how these tools can be used for collaboration, communication, content creation and sharing, and building an online learning environment. Specific tools highlighted include YouTube, TeacherTube, Skype, Google Docs, Flickr, and widgets.
I believe that the read/write Web, or what we are calling Web 2.0, will culturally, socially, intellectually, and politically have a greater impact than the advent of the printing press. I believe that we cannot even begin to imagine the changes that are going to take place as the two-way nature of the Internet begins to flower, and that even those of us who have spent time imagining this future will be astounded by what happens. I’m going to identify ten trends in this regard that I think have particular importance for education and learning, and then discuss seven steps I think educators can take to make a difference during this time.
The document introduces Web 2.0 technologies like blogs, wikis, RSS, social networking, and mashups. It discusses how libraries and information professionals can use these tools to engage with users, share resources and monitor discussions. Specific examples are provided of blogs being used for marketing and keeping up with developments, wikis for collaboration, Flickr and del.icio.us for sharing photos and bookmarks. Risk management strategies for adopting new technologies are also outlined.
The document discusses how libraries can use Web 2.0 tools to enhance information literacy, accessibility, and client interaction. It provides examples of how blogs, wikis, social bookmarking, podcasts, and RSS can help develop evaluation and communication skills, organize information, and foster collaboration both within libraries and among library users. While adoption of these tools presents some issues like moderation and technical barriers, the document advocates experimenting with Web 2.0 to see which applications most effectively meet libraries' needs.
The document summarizes Web 2.0 tools and how they can be used for education. It defines Web 2.0 as the read/write web and discusses tools like wikis, blogs, social bookmarking, Google Docs and iGoogle. It provides examples of how these tools can be used for classroom projects, collaboration and professional development.
The document poses a series of questions about landscapes to understand a reader's perspectives on different types of landscapes they have seen, where landscapes are pictured, their favorite and least favorite landscapes and why, how landscapes are composed, and the role of buildings in landscapes. It also asks what landscape the reader would photograph and what television show features important landscapes.
Intellectual Property Rights EnforcementJane Lambert
Presentaiton that I gave to academics, business people, inventors, NHS hubs managers and others at Lancaster University on 3 Aug 2006. Discusses cost of enforcement in UK compared to othrer countries (which probably explains relatiovely low number of European patent applicaiotns form UK) and discuss workarounds such as UDRP, mediation and IP Office advisory opinions.
Rule Imc Records Management & Discovery Offering Q109 V2mikelines
The document is a presentation by Rule Financial on electronic discovery best practices. It was prepared in Q1 2009. The presentation discusses the challenges of increasing litigation volumes and discovery obligations, as well as the fragmented software vendor landscape. It promotes adopting the Electronic Discovery Reference Model process and bringing discovery management in-house through strategic investment in people, processes, and technology.
The document discusses reaction rate graphs and how to interpret them:
- Graph a shows the fastest reaction rate as its line has the steepest slope, indicating more product is formed over time.
- Graph c used more reactants as it produced more total product over the same time period.
- Reaction rates can be compared by calculating the slope of the linear portion of each graph or measuring the time taken to produce a set amount of product.
- Graph b shows the reaction slowing as its slope decreases over time, indicating fewer reactants remain. Graph c shows the reaction stopping as no more product is formed.
Low Effort, High Impact Mobile Web Developmentchaefele
The document discusses mobile device usage statistics and trends. It notes that 32% of Americans have used the internet on a mobile device, and 19% accessed it yesterday. 44% of Americans use their mobile phones daily for activities like watching videos, getting directions, and messaging. The document then outlines different approaches to developing mobile applications and websites, such as native apps, web apps, and frameworks like iUI. It provides examples of existing library mobile sites and apps. Finally, it discusses lessons learned and best practices for mobile development.
The document discusses cultural movements and how brands can create movements to inspire passionate communities around ideas. It provides examples of great cultural movements in history and explains how movements are fueled by innate human behaviors like emotions, social connections, and need to belong. The document outlines three steps to create a movement: 1) Find the truth in your brand, 2) Find an idea that is rising in culture, and 3) Use technology to fuel the movement. It then provides two brief examples of how brands could spark movements by addressing cultural tensions and passions.
The document discusses definitions and approaches to technology integration in education. It defines technology integration as incorporating technology resources and practices into daily school routines, work, and management. It notes that for technology to positively impact achievement, it must be used regularly as part of instruction rather than as a supplemental add-on. The document also contrasts two approaches to technology integration - as an instructional resource that fosters critical thinking and connected learning versus an extension tool that is disconnected from the curriculum. It argues that integrating technology prepares students for global collaboration and that educators must create technology-rich learning communities.
The document discusses the importance of summer food programs in Maryland for combating childhood hunger. It notes that while many children receive free or reduced-price meals during the school year, only a small percentage continue to receive meals in the summer. The document then provides best practices for summer food program operators, including serving healthy and appealing meals, incorporating physical activities, and conducting outreach in the community to increase participation. Resources from the state agency and advocacy organizations are also mentioned to help programs operate successfully.
Presentation to BarCamp Bradford on 14 November 2009. Discusses the following issues: title to user generated content; liability for user generated content; privacy; dispute resolution. Introduction to LawCamp blog, twitter account and LawCamp unconferencs
The Patent Box: Alternatives to PatentsJane Lambert
This was the last presentation in the workshop on the patents box. Although the patent box is a powerful incentive to apply for a patent there are other forms of IP. This closing presentation indicates how some of the alternatives may be more appropriate for many businesses. It finishes with some tips on formulating an IP strategy.
Explaining Constructuve And Destructive Interference V0.01paulbhill
Constructive interference occurs when two waves pass through each other in phase, meaning their peaks and troughs overlap, which combines their upward and downward displacements to produce a wave with increased amplitude. Destructive interference happens when waves pass out of phase, with opposite upward and downward motions, cancelling each other out and producing little overall displacement.
The document discusses web-based business marketing strategies and concepts. It covers topics like web presence layers, tagging content, syndicating content, using blogs and social media, new media like email marketing and webcasts, and challenges of electronic marketing. The conclusion discusses implications for marketing in this new environment and how to develop an eTraining and eMarketing program.
Vikram Bisht from Imagine Web Solutions presented on search engine optimization (SEO). He discussed what search engines are and how they work by crawling websites and indexing content. He explained why SEO is important for getting website traffic and conversions. Bisht covered key SEO topics like on-page and off-page ranking factors, developing an SEO strategy, and basic optimization tips. The presentation provided an overview of conducting SEO for websites.
Vikram Bisht from Imagine Web Solutions presented on search engine optimization (SEO). He discussed what search engines are and how they work by crawling websites and indexing content. He explained why SEO is important for getting website traffic and conversions. Bisht covered key SEO topics like on-page and off-page ranking factors, developing an SEO strategy, and basic optimization tips. The presentation provided an overview of implementing SEO for websites.
This document summarizes a presentation about creative incubator marketing techniques using new media. It discusses the new media landscape including blogs, wikis, social networking sites, search engine optimization, podcasting, and more. It provides examples and definitions of these new media types. The presentation recommends using a combination of these new media channels in a marketing strategy, and discusses metrics for measuring their effectiveness. It also provides tips for reaching target audiences and examples of common incubator marketing tools.
Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)Angela LaGamba
Are you curious about growth hacking? Interested in finding out how you can use a lean launch or 'boot-strapping' approach for your startup? This presentation will cover low to no cost startup growth techniques with push, pull, and product tactics and hot digital marketing trends.
A somewhat massive presentation where I discuss the online presence of companies in general, and vaious aspects of online marketing, including my own story about a critical article I wrote on SEO. Some screenshots in Swedish.
The document discusses how search has evolved from Web 1.0 to Web 2.0 and provides strategies for businesses to gain search visibility using Web 2.0 techniques. It recommends developing websites with search in mind, identifying target niches and competitors, publishing relevant and indexable content, submitting sites to search engines and syndication sites, engaging in social networking and bookmarking, and tracking metrics.
The document discusses the evolution of the World Wide Web from Web 1.0 to Web 2.0 to the upcoming Web 3.0. It provides definitions and explanations of key concepts including how Web 2.0 enabled user participation, user-generated content, and focus on communities and sharing. Examples of different types of social media are also listed, along with how marketing and communication are shifting to focus on participation in online communities. Tools for social networking, collaboration, sharing, communication and other functions are recommended.
iGoogle is Google's personalized homepage where users can customize the content by adding "gadgets", which are like small web pages or widgets that can be embedded on pages. Gadgets allow brands to engage customers and get exposure through a widely used service, as they are seen by millions of unique users daily. Marketers should develop remarkable and locally relevant gadgets that provide value to users in order to rank highly in Google's gadget directory and get exposure for their brands. Performance can be measured through page views and analytics.
New Tools for your Marketing Technology ArsenalDeb Evans, CFE
The document discusses new tools that can be used in digital marketing strategies for franchises. It describes tools for content curation and storytelling like BizSugar and Scoop.it that can be used to find quality content. Social listening tools like Google Alerts and Talkwalker are recommended to understand customer interests and conversations. Content sharing tools such as SlideShare, Instagram and Vine can then be used to distribute content. The document also outlines infographic design tools, podcasting options, and FranSocial, a private social network for franchise businesses.
The document discusses optimizing event websites for search engine optimization (SEO). It recommends taking a holistic approach to SEO that focuses on providing high-quality, relevant content for users rather than trying to manipulate search engines. Specific techniques mentioned include optimizing page titles, images, internal and external links, and using analytics to measure results. The document also discusses using social media to enhance SEO through viral sharing and increased backlinks.
Actew Workshop On E Marketing And Web 2.0 ToolsACTEW
The document discusses e-marketing and using web 2.0 tools to promote organizations in a cost-effective way. It recommends using free tools like Google Docs, Blogger, calendars, and analytics to collaborate, share information, build relationships and track engagement online. Specific tactics mentioned include creating a website, blog, e-newsletters and using social media to participate in online communities.
Webinar "Using the Web to Maximize Your Regional Group's ...webhostingguy
This document provides an overview of key aspects of developing an effective website, including common questions about websites, their building blocks, who builds them, how they are created, hosting options, and how to grow and maintain a site. It addresses topics such as content, design, technology, hosting, search engine optimization, and social media integration.
Web Design Trends & Best Practices (by Blueliner Marketing CEO, Arman Rousta)Arman Rousta
This is a presentation that I have prepared for the DMA (Direct Marketing Association) twice. This updated version was presented as a webinar for Blueliner Marketing. I demonstrate best practices in web design by giving screencast tours of websites.
Imitation: Sincerest Form of Flattery or Bad Move? (Adopting Web 2.0 Patterns)John Yesko
The document discusses the challenges of adopting Web 2.0 patterns and social media strategies for business applications. It provides examples of projects that tried to incorporate viral marketing, user tagging, reviews, and social networking elements but failed due to lack of user participation, inability to control user-generated content, and technical limitations. While some Web 2.0 constructs can boost engagement, businesses need to consider whether the audience is large enough and motivated to contribute ongoing content and interactions on their own platform.
The document discusses concepts and strategies for effective web-based business marketing. It covers topics like using blogs, social media, email marketing, webinars and other online tools to build a brand, drive traffic, and communicate with customers. It also notes potential challenges like spam, hackers and the need for companies to thoughtfully manage their online presence and policies.
Seo Web services is an IT copmany in delhi which provides the all SEO,SMO,PPC, web design and web development at very affordable prize. Our contact no. is 9582515180 and e-id is info@seowebservices.us
There are many ways in the market to develop a strategy which not only optimizes but also is quite beneficial in promoting your website and business. Digital marketing is one of the finest and foolproof methods which helps your business flourish and gain new leads and conversions.
This is a presentation I gave which discusses how to get the most from your company\'s website through tactics such as search engine optimization, corporate blogging, social networking initiatives, banner advertising, and pay-per-click advertising.
This document discusses strategic concepts and tactical ideas for using social media and web 2.0 technologies to engage audiences before, during, and after events. It provides an overview of key concepts like social media, the customer relationship lifecycle, and metrics for measuring engagement. It then offers specific tactical ideas like creating pre-event videos, livestreaming presentations, hosting an event blog, and developing an industry knowledge base. The document concludes with tips for getting started with these strategies and lists additional resources.
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How AI is Disrupting Service Industry More Than Design ThinkingBody of Knowledge
Artificial Intelligence (AI) and Design Thinking are two powerful tools that, when used together, can revolutionize the service industry. By combining these approaches, businesses can develop innovative solutions that enhance customer experience, increase efficiency, and drive growth. Here's how AI and Design Thinking are disrupting the service industry
How AI is Disrupting Service Industry More Than Design Thinking
Cool and Crucial Online Marketing Tactics
1. COOL AND CRUCIAL ONLINE MARKETING TACTICS Adrian Tennant [email_address]
2. Overview What are your customers, clients or stakeholders doing? How is the Internet changing the role of advertising and public relations? What are the coolest sites and technologies? What can you do to improve your visibility online?
3. Web 1.0 – 2.0 How we use the web Access issues The Evolving Web
4. The evolving web Web 1.0 A small number of writers create web pages for a large number of readers. A one-to-many broadcast approach. Web 1.5 Personal publishing catches on and goes mainstream. Communities of users form. Web 2.0 Information is broken up into microcontent units that can be distributed over dozens of domains. The web of documents morphs into a web of data. Content becomes part of a unified whole - an ecosystem - not an island.
5. How we’re using the web today News and information Entertainment E-commerce, multichannel retail E-Learning Politics Personal media sharing (photos, videos, blogs) Business research, marketing, sales Keeping in touch with friends and family
7. Social Networks Internet applications that help connect friends, business partners or other individuals together using a variety of interactive tools.
8. Wikipedia: Flickr is a photo sharing website, a web services suite and an online community platform www.flickr.com
9. Bookmarks & Tagging People-powered metadata Share bookmarked websites with others See what other people have bookmarked Classify information with user-defined labels or “tags” Implications for information architecture, social software and interface design
10. Wikipedia: del.icio.us is a social bookmarking web service for storing, sharing, and discovering web bookmarks http://del.icio.us
11. Bookmarking goes mainstream Blue Dot BookmarkSync Digg Diigo Furl GiveALink.org My Web Netvouz Newsvine Reddit Simpy SiteBar StumbleUpon Thoof
14. Concepts Tag clouds provide a visual alternative to traditional web navigation Users can control labeling – but most popular tags often obscure less frequently used ones LibraryThing offers “Tagmash” using + and – keys to add and filter out keywords Geotagging combines tags with geographic data: marker, latitude and longitude YouTube videos’ tags can be embedded in blogs
15. Things to consider Can users tag your content? Could you post informational videos on YouTube? Could you post geo-tagged photos on Flickr? Do you provide bookmarks or link to RSS? How might you create a community or social network around your product, service or content? Do you have a LinkedIn profile, or a MySpace page?
16. Second Life 3-D virtual world Imagined and created by its residents Navigate the space as an avatar Currency - Linden Dollars Individuals, businesses, schools and non-profits welcome Brands build virtual stores, hotels, sell products Used for preliminary interviews
18. How the world has changed Domestic search vs international search Search engine-friendly marketing The Importance of Search
19. How the world has changed In eleven years, the Internet has transformed into a truly multilingual environment 75% English 25% English 25% Non-English 75% Non-English
21. International search To attract users from outside the U.S., your website must be visible on local search engines Many international users speak English as a second language, but… … perform searches in their native languages on local search engines Understanding differences between search engines in international markets is critical
22. Gaining international visibility It is not necessary to have your entire website translated, but… You do need to have at least one page translated, optimized with keywords and meta tags
23. Visibility Tactics Search-optimized press releases Article submissions User-Generated Content Blogs and blog marketing Wikis and Squidoo lenses
24. Search Engine-Optimized P.R. Match what you offer with what users are searching for Develop keywords and key phrases Build key phrases into releases Provide hyperlinks to deep content Leverage online press release distribution methods for maximum reach
26. Article Submissions Write keyword and content-rich articles Post content in “article junctions” online Target sites that accept HTML format, so you can include hyperlinks back to your site Search engines like to index fresh content Post frequently to increase links to your site
30. Blogging Informal wins over formal Raise awareness about your product or service Drive qualified traffic to a relevant page on your website Generate “buzz” online Promote and strengthen your brand image Consider blog networks for sponsored posts
32. Universal Search Google results include not just text links, but also maps, images, news and video Results are aggregated on the main search page Universal search is having a major impact on natural and paid search results
33. Google’s Universal Search London joggers who took place in the Nike-sponsored 10K run could search runs by postcode, distance, or type of run; create a new run by clicking various points on the map; or save a list of their preferred routes.
38. Google Earth Content International Flights Animation Geologic Atlas of the U.S. UNESCO Sites in Germany Rising Sea Level Animation Global Language Audio Virtual Tourism Videos Webcams Zakouma Ivory Wars in Chad City of London Timeline
39. Things to consider Have you staked your claim to some Google Earth real estate? Could you use layers and fly-bys to show off your office or retail locations? How could you add a third dimension to your location and directions map? Is your address information correct on Google?
41. Usability Testing Test with 6-7 participants Captures 85-95% of issues Before/during design Avoids fixing mistakes later Software tools for remote testing with audio and video Define audience’s goals Remove obstacles www.usabilityprofessionals.org
42. Analytics Google Analytics Measure site statistics KPIs = goals Use in-built A/B testing Optimizer tool Test, refine and improve Javascript vs log files www.google.com/analytics/
43. Eye Tracking Eye-flow tracking + click data = Heatmaps Test existing pages, prototype mock-ups 47% lift in sponsorship ad click-throughs 10x increase in home page click-throughs www.cloudburstconsulting.com
44. Migration away from TV Advertising everywhere Online and offline integration Advertising and PR are changing
45. Future advertising trends No more “spray and pray” cluster bombs of advertising (hoping that some of it sticks) Online media planning is pivotal Forget measuring eyeballs, measure engagement More product placement, viral campaigns, and sponsorships “ Advertising won’t go away – it will go everywhere”
46. Online and offline meet: Motorby Internet sign-up Mini owners in Chicago, New York, Miami and San Francisco receive RFID key fob Interactive digital billboards respond to RFID…
47. Billboards that know you by name www.nytimes.com/2007/01/29/business/media/29cooper.html
48. Thank You! Sign up for our free monthly e-newsletter at: www.CloudBurstConsulting.com For more information: E: [email_address] T: (407) 557-2380
Editor's Notes
http://www.cloudburstconsulting.com/img/generic/g_clouds.jpg CloudBurstConsulting.com March 2008 Cool and Crucial Online Marketing Tactics